As the COVID-19 pandemic has made professional studio shoots very difficult, PUMA asked employees around the world to send in home-made videos, showing their children with the new backpacks. The result is an upbeat video, which captures the joy of the first day back at school.

“When COVID-19 hit in March, we had to think outside the box,” said Daniela Molin, General Manager of PUMA’s Accessories business unit. “As many families were looking for activities to do with their children during lockdown, the project was quite fun for both parents and kids.”

PUMA’s highly practical AW20 backpacks come in striking color combinations and with bold logos. The PUMA Phase backpack has a two-way zip opening for the main compartment, a zip opening for the front pocket and a convenient mesh side pocket. 

The cool PUMA Academy backpack has more features, such two mesh pockets on the sides, and an elastic lining compartment inside the main compartment. Both backpacks have adjustable and padded shoulder straps, with a reflective PUMA Cat-branded loop.

The video will make its debut on social media, on PUMA.com and in PUMA stores around the world on August 1.

Whilst Castlefield’s history dates back to Roman times, it is most celebrated as the heart of Manchester’s industrial past having once been the terminus of both the world’s first industrial canal, the Bridgewater canal, and first inter-city railway. The area has now been transformed into one of the city’s most vibrant art and music hubs, as well as home to Manchester’s multi-cultural youth scene, and has flourished into a region brimming with creativity and collaboration.

“With this kit we wanted to celebrate the culture of the city. We looked for places where people come together to explore their creativity through art and music. Castlefield is rich with history and significance to the city; it truly connects with cultural youth scene and creative roots. The bridge over the canal is an iconic design, which inspired us to bring this classic structure to life through the pattern and the color palette of the new jersey. We wanted the jersey to feel special and unique to fans, and celebrate Manchester’s rich culture,” said David Bremond, Head of Product Line Management Teamsport Licensed.

The new Manchester City Away jersey features an all over pattern printed tone on tone, influenced by the structures and patterns of Castlefield and the Bridgewater canal in dark blue and black, with copper detailing. The new jersey echoes the Home kit with further inspiration taken from the city of Manchester and its history, as PUMA continues to craft kits through the lens of culture. The kit is completed with black shorts and dark blue socks. 

The Away kit will be available from August 3rd at PUMA.com, ManCity.com and at select retailers worldwide.

The evolution of Street Culture is on a surge through people worldwide living up the automotive lifestyle via e.g. customizing their ride, gathering with sympathizers of burning rubber and V8 engines bubbling sounds or having a road trip into the sundowner next to the coastline. PUMA pimps your bodykit with the lastest kicks of BMW M Motorsport consisting of three different setups.
The blend of speed and style is embraced by the BMW M Motorsport RS-2K. The setup of a bulky silhouette and molded sockliner with specific RS puma branding makes you feel comfortable in every single curve cruising up the serpentine road. Variety is what it is all about hence the shoe´s livery is coming in PUMA white or PUMA black merged with Marina-High Risk Red.  

Endless rides through the avenues could not be more comfy with the BMW M Motorsport Mile Rider. The women-orientated footwear offers a sporty mesh upper with colorful overlays and graphics. Customization all over the place. 
Infusing the lastest tuning DNA into a new progressive silhouette the BMW M Motorsport OCTN brings the track to the street. It's dirt track tire inspired tooling grips the ground no matter how heavy you put the hammer down. The upper has a modern and technical execution, using different motorsport inspired details. Made for the stylish petrol heads, for the misfits, for those that hustle and need the ultimate look and comfort wherever they go. This is your tuning kit!

Pimp your style! The BMW M Motorsport Pack is available in stores and online now at www.puma.com. 

While the futuristic visible technology of XETIC may look like 3D printing at first, XETIC is not made of plastic, it is foam. XETIC takes its name from “auxetic materials”, structures, which behave in a certain way when they are subjected to mechanical stresses such as compression. For XETIC, this means the cushioning provides an excellent comfort for all wearing occasions.

“PUMA’s innovation department teamed up with MIT Design Lab because we needed their highexpert engineering capabilities,” said Romain Girard, Senior Head of Innovation at PUMA. “MIT has computer simulation possibilities, which enabled us to see the behavior of the material and quickly find the optimal structure for calculated cushioning.”

PUMA and MIT Design Lab worked with an extensive runner community to analyze individual running specifics, such as pressure points, and they then took the data to develop a specifically shaped structure that allows for progressive cushioning. The result was a structure shaped like the horizontal number 8, which is characteristic for the XETIC.

The whole team was delighted with the ability to work on a project that allowed them to explore such a new space and to see all the efforts culminating in the creation of the Calibrate Runner. Over the course of the project qualitative and quantitative user testing was used, a novel finite element analysis simulation, and parametric design to find the perfect pattern, which was named ‘Recurve’.

With its visible XETIC technology, Calibrate Runner has a unique futuristic aesthetic, which will appeal to the techiest of streetwear collectors, while giving athletes access to a new era of cushioning. Straight from the lab, into the future.

A perfect blend of technology, comfort and performance is offered by PUMA x Porsche Design models Xetic M, Xetic L and Xetic M Shift. These models are well rounded delivering maximum performance and luxury in every situation. State of the art fabrics featuring 100% recycle mesh and chrome free leather including a Bloom sockliner  imbue the shoes with a special and exclusive look. 

To learn more about XETIC and Calibrate Runner, visit: https://youtu.be/K8pahZAmAV0 

PUMA’s new Calibrate Runner featuring XETIC technology will be available in Asia (starting August 7th), Europe (starting August 15th), Americas (August 28th) on PUMA.com, PUMA Stores, and select retailers worldwide with a retail price of 140 Euros.

The new Valencia Home kit features a striking print inspired by the ribbed vault of the emblematic Silk Exchange building located in the heart of the city. The Home kit is a celebration of the city’s culture, which is a vital part of the club’s DNA. The jersey color is Valencia’s traditional white with black sleeves.

The new Valencia Away kit is inspired by Valencia’s famous orange industry, a huge part of the city’s culture and economy. The jersey incorporates a unique print on a vibrant orange base featuring a navy stripe running down the shoulders.

The Valencia Third kit is inspired by the famous painter Joaquín Sorolla. The incredible design and color scheme of the jersey represent the light capturing the Mediterranean. This was a style and theme used by Joaquín Sorolla in many of his paintings. The jersey features a soft print in a combination of grey, lavender and sky blue.

The Valencia Home, Away and Third kits will be available from August 5th at PUMA.com, Valenciacf.com, the official Valencia stores and select retailers worldwide.

LaLiga is extraordinary; it triggers feelings and emotions like no other. The fans feel every touch, every pass, every goal. It invigorates them and gets them on the edge of their seats. To capture and amplify these incredible moments and embracing the motto created by PUMA, the ball is the heart of LaLiga. The ball accelerates the fans heartbeats with the action on the pitch and produces adrenaline in their bodies as their passion flows through their veins. This isn’t just football; this is LaLiga.

Football is constantly evolving, being played at an incredible level; the skill, the technique and the talent forever growing. This season the heart of LaLiga will beat faster than ever as the passion and raw emotion LaLiga creates will take the game to the next level.

The Accelerate match football will be utilized for the majority of LaLiga fixtures. The ball is designed to adapt to the precise and fast paced action of LaLiga and is symbolic of how the games accelerate the fans heart rates. The Accelerate is a traditional white football featuring the colors of the LaLiga logo integrated into the design with custom acceleration graphics to showcase the explosive speed of the ball when moving.

The Adrenalina match ball, in an eye-catching lemon tonic fluo yellow, has been constructed for the special occasions and made for the extraordinary moments. This ball will be used for El Clásico, derbies and decisive matches throughout the 2020/21 season. The Adrenalina design features electrifying patterns symbolizing the nerves in the body to reflect the heartbeat increasing and the body producing adrenaline in the players on the pitch and the fans in the stands.

Both the Accelerate and Adrenalina are FIFA quality approved, guaranteeing the highest level of performance. A state-of-the-art design incorporates the latest technology developed by PUMA. The footballs are high frequency molded for excellent shape retention, durability and reduced water absorption. A unique 8 panel configuration reduces the number of seams resulting in larger panels for better connection with the ball. A 3D textural 1.2mm PU surface is integrated for improved aerodynamics, and increased resistance to abrasion and wear, resulting in greater durability. A newly developed POE foam has been added to improve touch by increasing sensitivity, providing a firmer touch, improved rebound consistency and explosive power. Both color combinations offer excellent visibility of trajectory and explosive speed.

LaLiga is abundant with thrilling players renown for accelerating the heart rates and emotions of the fans. Antoine Griezmann, Jan Oblak, Luis Suárez, Marc Bartra, Nolito and Nacho Monreal, together with rest of LaLiga’s players, prepare to exhilarate in what promises to be a special season.

The official 2020/21 LaLiga Accelerate and Adrenalina match balls are available from August 6th on PUMA.com and at select retailers worldwide. 

PUMA enters the universe of Mr.Doodle to explore it together. PUMA logos and graphics embrace the hand-drawn doodle style while Mr.Doodle making his characters discover the world of sports. The result is a young, vibrant, playful collection with hidden messages and details throughout the design. This collaboration features unisex footwear, apparel, and accessories in mostly black and white pieces, with some hints of orange, purple and lavender.
Sam Cox, an English artist better known as Mr.Doodle, discovered his love of scribbling and doodling at an early age. What started out as usual childhood scribbles on everything from schoolbooks to his parents’ furniture has since evolved into not only a successful career, but an entirely new universe dubbed DoodleWorld. His doodling is often described as “Graffiti Spaghetti”, as his characters and patterns look like they are exploding out of the canvas.

“If doodling were a sport, I think I would have enjoyed P.E. at school,” said Mr.Doodle. “I'm interested in the parallels between sport and doodling, it's all about energy, I think you can feel that sense of movement when you see doodles. There's a connection between doodles and sport.”

The Sky LX Low, RS-2K, Cali Wedge, Leadcat 20 and Mile Rider are given a playful look for the PUMA X Mr.Doodle collection. The RS-2K X Mr.Doodle features embellishments like asymmetric lacing, doodles on the midsole, and a doodle arrow below the laces. The Mile Rider X Mr.Doodle features a sporty mesh upper with colorful overlays and doodle graphics on the midsole.

The apparel in the collection includes a wide range of clothing for both men and women. The PUMA x Mr.Doodle Reversable Coach Jacket is one of the most unique pieces in the collection; it can be worn as a plain black jacket with small doodle embellishments or reversed to become a statement piece with an all-over print of sport-inspired doodles.

Add a touch of doodle to any look with the accessories from the collection. The PUMA x Mr.Doodle Shopper comes in a semi-transparent material with a doodle print all over the front panel and doodle accents on the webbing shoulder straps. It includes a large zip opening into the main compartment with an internal hanging zip pocket for storing smaller items.

Get your PUMA x Mr. Doodle when it drops on August 14th on PUMA.com, PUMA Stores and selected retailers globally.

Milan is the fashion capital of Italy and is regarded as one of the fashion capitals of the world – a symbol of luxury, sophistication and quality. Milan is rich with culture, a true cosmopolitan city with style at the core of the city’s DNA. To celebrate Milanese and Italian high-end fashion PUMA have created a unique AC Milan Third Kit by integrating a pattern synonymous with tailoring; the iconic Houndstooth pattern into the jersey’s design.

The Houndstooth pattern is characterized by an almost checked appearance, made up of a repeating geometric block. The pattern originated in Scotland and traditionally utilizes dark and light alternating checks. The pattern quickly became a staple pattern in wool suiting and outwear and became a pattern frequently utilized in Italian high-end fashion. To include a Milan specific detail, PUMA have rotated the original Houndstooth pattern 45 degrees to showcase the ‘M’ in the patterns design.

David Bremond, Head of Product Line Management Teamsport at PUMA said: “The AC Milan Third Kit is a continuation of our crafted by culture theme. We looked at how the city and the culture of Milan influences the world. Milan being the capital of fashion made it a logical choice to take our inspiration from such a strong cultural influence. This is the reason why we wanted to bring to life a classic pattern to celebrate the city’s culture through the lens of fashion. Never before have Milan had a kit using this fashionable color palette and for the first time ever, we have integrated an Alta Moda pattern into an AC Milan jersey.”

Casper Stylsvig, Chief Revenue Officer of AC Milan said: “Milan is a hub of elegance. Whether it be architecture, design, art, or fashion, there are very few that could compete with the city. Playing on the architectural brilliance of Milan for the Home Kit, we wanted to source inspiration from the fashion capital for our Third Kit this season, as a huge part of the city's global identity. The result was a decidedly innovative shirt that immediately met our taste and a colorway that will not only appeal to our AC Milan fan base but to the masses. A beautiful, rich product that showcases the beauty of the Milanese lifestyle and culture to an International audience." 

The new AC Milan Third Jersey is a rich teal color with the Houndstooth pattern printed tone on tone onto the bottom half of the jersey, complimented by teal shorts and socks to finish off the look.

The new jersey is equipped with PUMA's thermoregulation technology which provides an improved moisture management system to maintain the perfect body temperature. Combined with laser-cut perforation on the front and engineered jacquard at the back, the jersey offers the latest in fit and mobility for optimal performance.

The new AC Milan Third Kit is available from August 17^th at PUMA.com, PUMA stores, AC Milan official stores, store.milan.com and at select retailers worldwide.

Milan is a city rich with culture and history; it is a city of glamour and creativity, home to some of the world’s most incredible architecture. To celebrate the essence and culture of the city, the new Away kit pays homage to the MUDEC museum by integrating the famous MUDEC architectural pattern into the white jersey.

The MUDEC is a museum and exhibition center dedicated to the research and understanding of the cultures of the world. The museum is home to incredible artistry and cultural artifacts from around the world, providing representation of the diverse cultures from each continent.

“MUDEC was born with the intention of giving voice, through the exhibition of works from all over the world, to the different cultures that have come into contact with Milan and the Milanese over time. It is a source of pride for us that the museum has been identified and selected by PUMA and Milan, not only as a modern icon of the city in transformation, but also and above all as a reference for constant research and attention to multiculturalism and promotion of diversity as founding values of contemporary living”, said Anna Maria Montaldo, Director of Modern and Contemporary Art Sector of the municipality of Milan.

“Throughout the history of AC Milan our second jersey has always been linked with matches and moments that live long in the memory. This jersey succeeds in maintaining the tradition and pride of our Club and its fans, and combines them with the unique blend of culture, passion and design that make the city of Milan so special”, said Casper Stylsvig, Chief Revenue Officer of AC Milan.

“The city of Milan has always attracted many different cultures and has become the most international city in Italy. For the AC Milan Away kit we wanted to celebrate the cultures that make the city of Milan so unique. The MUDEC Museum of Cultures celebrates international culture, which makes it a great source of inspiration. We used the iconic design from the architecture of this museum to celebrate the diverse cultures from around the world”, said David Bremond, Head of Product Line Management Teamsport, PUMA.

The new jersey is equipped with PUMA's thermoregulation technology which provides an improved moisture management system to maintain the perfect body temperature. Combined with laser-cut perforation on the front and engineered jacquard at the back, the jersey offers the latest in fit and mobility for optimal performance.

The new AC Milan Away kit is available from September 12th at PUMA.com, PUMA stores, AC Milan official stores, store.milan.com and at select retailers worldwide.

PUMA is the official Team Supplier of the Mercedes-AMG Petronas F1 Team since 2012 witnessing a new era of motorsport. The global sports company is assisting the six-time consecutive Constructors´ and Drivers´ World Champions with the highest performance and safety standards of race gear. Light weight fabrics and fireproof material keep Lewis Hamilton, Valtteri Bottas & Co competitive and safe at the same time. PUMA is offering the race boots of Mercedes-AMG Petronas F1 team drivers Hamilton and Bottas for the very first time on sale, giving motorsport enthusiasts the super limited opportunity to get one pair of the fastest shoes PUMA has ever brought to life.

Lewis Hamilton is competing since 2013 in PUMA race boots and knows the shoes very well: “The advantages what the shoe is delivering is all about the feeling. Feeling the pedal, feeling the brake. You get the realest and most efficient feeling of the pedals in particular the throttle and the brake. “
His teammate Valtteri Bottas added: “It (Speedcat Pro) needs to be comfortable and it needs to be light weight. And of course, you want safety from it. For me it is the best racing shoe I have ever had in my career. “

Competing at the pinnacle of motorsport only comes with state-of-the-art materials for racing. Full throttle performance is guaranteed with the upper and inner lining of the PUMA Speedcat Pro made of lightweight fabrics that don’t compromise comfort and ensure protection against fire. Further weight reduction comes in the form of heel support made of real carbon fibre counter. The low-profile rubber outsole and the EVA wedge provides absolute control of the pedals with the right amount of comfort while keeping the shoe light and nimble.

Safety always receives the major focus of PUMA during the development process. The Speedcat Pro was consequently built in compliance with the latest FIA Homologation Regulations for Safety Equipment (FIA Standard 8856-2018) for the best protection in racing.

Get the engines started as the Speedcat Pro will only be available in limited numbers. Lewis Hamilton black race boot with purple form stripe will only sit with 44 pairs on sale. Valtteri Bottas pro model of the Speedcat Pro featuring a white form strip is limited to 45 pairs. 

The engine speed limiter is about to be in the red sector with the Mercedes-AMG Petronas F1 Team Speedcat Pro being available on eu.puma.com up from Thursday, 24th September, 5pm (CET).