“The new Cruise Riders are soooooo me!” says Winnie Harlow. “What I love most about them is that I don’t have to worry what I pair them with, they go with everything.”

The Cruise Rider is a women’s specific style made for those who are making big moves. This kick is a step above the rest with fun color blocking, a dynamic material mix, and a stacked outsole. The silhouette features a slightly higher midsole with sculpting details, a TPU piece in the back, and Rider foam for the ultimate comfort. A mesh and nylon upper with suede overlays in vibrant colors like teal, bright yellow, and a dash of pink, adds a playful touch to the design.

Make moves with the all-new PUMA Cruise Rider when it drops on PUMA.com, PUMA stores and select retailers on November 18th. New and exciting colorways will be available during 2021.

The PUMA x BALR. collection features BALR. interpretations of each club’s jersey, integrating the iconic home kit colors of each club into the stylish black jerseys. The collection is crafted using premium materials and unique designs, featuring hexagonal patterns bespoke to each jersey based on BALR.’s iconic branding, referencing the pattern found on footballs and football nets.

BALR. is known for its premium fashion, travel products and accessories, inspired by the lifestyle of professional football players. The PUMA x BALR. jersey collection combines the best of both brands, blending football performance and fashion into a sleek street-ready collection that bridges the intersection of football, culture and lifestyle.

The PUMA x BALR. collection is available from December 1st at PUMA.com, PUMA stores and select retailers worldwide.

The second collaboration from PUMA and Charlotte Olympia honors the strong, beautiful and
different representations of femininity of superwomen of the circus, with a spotlight on
acrobats. A hula hoop performance by ‘The Amazing Amazi’ showcases the collection for the
campaign video, unifying the pieces and inspiration as one. Charlotte Olympia’s signature
whimsy and playfulness lend themselves perfectly to the theme, creating a fun and
inspiring PUMA x Charlotte Olympia collection.

The pieces include a mix of streetwear and sporty, tight-fitted silhouettes with circus-inspired finishings. Beautiful details like
embroidery, ruffles, and unique cut lines add a feminine touch to the dark silhouettes in black
and burgundy.

Perhaps the most eye-catching piece in the collection, the PUMA x Charlotte Olympia
Jumpsuit, features a co-branded elastic waistband and twisted front construction. This
jumpsuit is made for any occasion with its v-neck, tight fit, and all-black construction.


Another standout piece in the collection, the PUMA x Charlotte Olympia Reversible Bomber
Jacket, is a glam-retro bomber jacket which has two options of being worn. One side is
burgundy with the PUMA Cat logo in a graphic all-over print, while the other side is all-black
with spider web quilting and “Charlotte Olympia” emblazoned across the back.

The Mirage has been in the PUMA family for close to half a century, first introduced as a lightweight track and field shoe and then reissued as a jogging shoe in the 1990s with a die-cut eva midsole.

Today’s revamped design brings a new perspective to street style with its Futro look. The Mirage Mox is inspired by the world of electronic music and DJs with trippy colors, eye-catching layers of materials, and futuristic elements. The iconic overlay on the forefoot is a direct link back to the Mirage OG and pays homage to the shoe's history but is redesigned to have a less retro-running look. Details like the unique TPU piece in the heel and bright accents of color bring a fresh take to this classic silhouette. 

Remix your style when the Mirage Mox drops on December 4th. Lookout for more futuristic styles in 2021, when additional colorways and new designs will join the growing Mirage family with a unique partnership that will bring its DJ inspiration to life.

Mirage Mox will be available on PUMA.com, PUMA stores, and select retailers worldwide.

The #REFORM initiative was established in October 2018 to commemorate the 50th anniversary of track-and-field athlete Tommie Smith’s silent gesture. It was born of a desire to come together to take a stand for universal equality. 

Grounded in three core pillars—ending racial, LGBTQ+, and gender discrimination— #REFORM drives and advocates for social change. By partnering with communities, like-minded activists, and organizations around the world, PUMA can take action to make a difference, together.

Kevin Prince Boateng has continued to push for equality and change following his own experiences of racism on and off the pitch. Kevin reached out to PUMA to collaborate on this special boot and to discuss ways to help drive social change in football and society.

To learn more about #REFORM please visit - https://us.puma.com/en/us/reform

Built around an adaptive FUZIONFIT+ compression band, the FUTURE Z provides optimal lock-in and support for movement so explosive it will drive the opposition craZy. The eye-catching new boot integrates an innovative Z-shaped Dynamic Motion System outsole for multidirectional movement and traction, with a thin layer of GripControl Pro applied to the upper material for superior touch and ball control.

In-line with the FUTURE Z football boot, PUMA has unveiled the Neymar Jr. Future collection. The collection features the signature Neymar Jr. number 10 logo throughout, in bright Brazilian colors and fonts inspired by the pichacão graffiti found on the streets of São Paolo and includes the Neymar Jr. jersey, shorts, training accessories and off-pitch apparel. 

Prepare to LOCK IN and DRIVE THEM CRAZY with the PUMA white, black and yellow-alert FUTURE Z 1.1 Teaser edition and the Neymar Jr. Future collection, available from December 9th at PUMA.com and key football accounts. 

No race team has been sticking to its brand color like Scuderia Ferrari. Since the beginning of their legacy in 1929 the cars livery has always been the remarkable Rosso Corsa. The red hue became the eye-catcher and signature characteristic of the Italian race team while other competitors amended their livery color according to e.g. sponsors. PUMA is working with Scuderia Ferrari since 2004 as the official team supplier. The global sports brand is paying homage to the partnership with the Maranello-based race team by re-releasing the signature Scuderia Ferrari Speedcat in Rosso Corsa.

Pure race attitude without compromising a classic look translates the PUMA x Scuderia Ferrari Speedcat into the perfect footwear to drive in style. The shoe is coming with the established low profile rubber outsole for a better grip on the pedals. The upper is featuring a premium suede embracing the classic silhouette of the Speedcat.

The signature PUMA x Scuderia Ferrari Speedcat is conquering the streets in two different colors. Besides the characteristic Rosso Corsa hue the shoe is dropping as well in PUMA Black. The logo of the most successful Formula One team in the history of Motorsport placed on the heel is inhaling additional Italian race flair to the shoe.

Watch out for the legacy of style and speed. The PUMA x Scuderia Ferrari Speedcat is available in PUMA stores and online on puma.com now. 

The PUMA x Michael Lau Suede VTG will continue to ride on the theme from his last two iterations of the Suede, taking inspiration from the idea of a “sample” sneaker and the creative process. The zig-zag finishing of fabric samples are stitched on the shoes to create an asymmetrical industrial style that delivers an experimental feeling. The sneakers are bright and give a festive feel with the poppy red color. Other design details include different shades of color on the left and right shoes, which manifests Lau’s deliberate “mismatched colorway” concept.

Lau’s WORTH CAT Figure, inspired by the PUMA Cat logo, will once again be in the limelight of this crossover project. Just like before, sample fabric is the main material in use and the figure is made in red, yellow, white and black versions. A very limited amount of these special edition
figures will be given out for seeding and with purchase in Hong Kong and Taiwan China. Based in Hong Kong, Michael Lau achieved worldwide acclaim for his collectible designer toy figures. Throughout the years, he has continually created timeless art pieces and is crowned as the “godfather of toy figures”.