Herzogenaurach, Germany; June 15, 2020
RS-2K Internet Exploring
Sports company PUMA releases the new RS-2K, a shoe with a design that blends early 2000s influence with afuturistic aesthetic.

The shoe features a richly layered upper and disruptive new tooling. The RS-2K Internet Exploring is inspired by Y2K and the prevalence of the internet in our lives. The shoe is made for those who are inspired by reinvention and always moving forward. Design features include a mesh upper with a mix of suede, leather, and synthetic overlays, a bulky silhouette, clear cut outs, and bright colors.

 

Herzogenaurach, Germany; June 13, 2020
OLYMPIQUE DE MARSEILLE HOME AND AWAY KITS
PUMA Football and Olympique de Marseille have launched the new Home and Away kits for the 2020/21 season. Under the banner ‘Le cOMbat Continue’ the campaign embraces Marseilles fighting spirit on and off the pitch having faced many recent challenges as they prepare for new challenges in the upcoming season.

PUMA have unveiled the new Olympique de Marseille Home jersey inspired by the architectural culture of Marseille, drawing influence from the 20th century style of the Phocean City. The jersey incorporates distinctive lines symbolic of key structures and buildings found throughout the city.

The Home jersey retains the club’s emblematic colors, white and azur blue and features a classic round collar with ribbed sleeve cuffs. Embroidered on the back of the collar is the wording ‘Olympique de Marseille’, with the club logo proudly displayed on the heart of the jersey.

 

Today PUMA have presented the new Olympique de Marseille Away jersey, directly inspired by the unique neighborhoods and multicultural DNA of Marseille. The new Away jersey represents the strong diversity of the city's districts, integrating iconic monuments of the city into the design, symbolizing the unity of the people.

The peacoat navy blue jersey features an azur blue collar with rimmed cuffed sleeves with gold detailing. The classic collar features the wording ‘Olympique de Marseille’ embroidered on the back, with the club logo displayed on the heart of the jersey.

The new Home & Away Olympique de Marseille kits as well as the training kits are available in the official OM Stores, OM.fr, PUMA.com and select retailers worldwide.

 

Herzogenaurach, Germany; June 12, 2020
FASHION ICON WINNIE HARLOW SPORTS PUMA’S ALL-NEW KYRON
Sports company PUMA just released one of the fiercest shoes of the summer, the Kyron. Kyron is a brand-new style that looks like it just stepped out of your wildest fashion fantasies. The global campaign features international supermodel Winnie Harlow, as she is the epitome of a fashion rebel, always defining her own style.

The new Kyron franchise was created for the fashion rebels – pack leaders who destroy doubts, don’t care about trends, and aren’t afraid to show their wild side. The overall design takes inspiration from PUMA’s archive shoes, infused with high fashion elements. Kyron Awakening, the first drop of the season, features a daring upper in shades of white, blue indigo accents and the iconic formstrip in black. 

 

Winnie Harlow was chosen to be the face of Kyron because she is not scared to go against the norm, she is confident, beautiful, and a global trendsetter. The campaign creative uses immersive sets that transport you to a fashion fantasy world.
“Kyron shoes are anything from ordinary as it really stands out from the crowd,” said Winnie Harlow. “It’s great as I can pair in so many ways and go from day to night with ease and style.”

Don’t settle for ordinary – cop your Kyron Awakening starting June 12th on PUMA.com, PUMA Stores and selected retailers globally. 

 

Herzogenaurach, Germany – June 4, 2020
PUMA PREPARES TO LIGHT UP THE PITCH WITH THE RISE PACK
Sports company PUMA presents the Rise Pack, featuring the PUMA FUTURE 5.1 and PUMA ONE 20.1 in a dazzling new colorway that will light up pitches all over the world.

As the return of football draws nearer and the excitement surrounding the restart of the season intensifies, players will reignite the hopes of the football world as they rise up toward glory, overcome new challenges, and chase their dreams. The time has come to RISE UP.

The Rise Pack is a dynamic combination of NRGY Peach and Fizzy Yellow to celebrate players brilliance as they spark and illuminate the pitch and features a chrome outsole to highlight the players pursuit of silverware and greatness in the final games of the season.

 

“We at PUMA are very excited for the return of football and to see the Rise Pack light up the pitch. Players will rise up and unite for the love of the game and shine on the pitch as they entertain and thrill fans watching from home. We look forward to an enthralling and captivating summer of football,” said Matthias Mecking, General Manager of PUMA Teamsport.

The PUMA FUTURE 5.1 is inspired by the game’s most dynamic players. Incorporating adaptable NETFIT support into a fully knitted upper, the FUTURE reacts with the movement of the foot, enhancing both fit and stability, placing agility at the center of design.

Crafted for precise touch, deadly accuracy, and instinctual finishing, the PUMA ONE 20.1 combines the lightweight stabilizing properties of SPRINTWEB with premium K-Leather to create the complete balance of speed, touch, and support.

The Rise Pack is available starting June 4 on PUMA.com and at select retailers worldwide.


Herzogenaurach, Germany; May 30, 2020 
 PUMA AND BILLY WALSH RELEASE NEW COLLECTION INSPIRED BY THE PUMA KING 

Sports company PUMA and designer Billy Walsh have come together again to create a minimalistic collection inspired by PUMA’s football heritage, reviving one of its most iconic boots, the PUMA King, and reinterpreting it for 2020.

Billy Walsh has wasted no time in making a name for himself. From his work designing the original PUMA Creeper to his songwriting skills, he’s proven himself to be one of the most authentically innovative creatives of his time. In his first-ever collection with PUMA, he draws inspiration from PUMA’s football heritage, reviving the original King silhouette of the 1970s in a modern interpretation for 2020. Visible stitching represents scars, the mistakes and imperfections of your past creating beauty and individuality. The past aligns with innovations of the present to create the future in this fresh take on the PUMA King.

The Cell Dome comes in three different colorways featuring a quilted leather upper with an all-over stitching, a sculpted midsole design, and an embroidered “KING” branding on the tongue. The apparel is sportswear inspired in performance, with some water repellent styles, reflective accents and detailing stitching inspired by the iconic football shoe, the PUMA King.

Cop the timeless co-created PUMA x Billy Walsh collection, dropping globally on PUMA.com, at selected PUMA stores and retailers.

 

 

Puma
Herzogenaurach, Germany, June 1, 2020
BRINGING NEW HEIGHTS TO THE ICONIC PUMA CALI

Sports company PUMA has just released a bold update to their iconic Cali silhouette – meet the new Cali Wedge, a shoe created to help you stand out, thanks to its extreme wedge sole.

Sports company PUMA has just released a bold update to their iconic Cali silhouette – meet the new Cali Wedge, a shoe created to help you stand out, thanks to its extreme wedge sole.

Puma

"The Cali Wedge is the perfect shoe to make a statement in," says PUMA ambassador Selena Gomez. "They give me the height of a heel in the comfort of a sneaker and they are easy to pair with any outfit." 

Make sure to get yours and add some height to your look, the Cali Wedge drops on PUMA.com, PUMA stores and select retailers on June 1st.

 

 

 

Herzogenaurach, Germany; June 1, 2020
CLASSICS FOR ALL TIMEPUMA CELEBRATES THE LEGACY OF COMPANY FOUNDER RUDOLF DASSLER IN NEW COLLECTION
Several PUMA Classics from Sports and Lifestyle are re-released from the PUMA Archiv

The shoes in this collection span decades and remain to this day some of the fastest, fiercest, and freshest out there – defining the brand’s legacy in both sport and fashion culture. The range includes the Fast Rider, Sky Lo and Mid, Capri, Mirage, Ralph Sampson Lo and Mid, Oslo City, and Roma ’68.
“Rudolf Dassler wanted the athletes wearing his products to have the abilities of a puma. This means that when they wear PUMA shoes, they would become as fast, smooth, and agile as a puma,” said Helmut Fischer, PUMA’s Archivist. “He tried to blend these characteristics with PUMA shoes, leading athletes to victory.”

Record-breaking athletes who used to wear these styles in the 60s, 70s and 80s were – among others - US sprinters Tommie Smith and John Carlos and Basketball legends Clyde Frazier and Ralph Sampson.

 

The styles are being re-released in white premium leather and accented with colored textile tongues in PUMA’s long-time staple colors. The shoes include original branding and a gold metal trinket with the original Rudolf Dassler branding.

The history of sports and the heritage of PUMA have long been intertwined. Rudolf Dassler founded PUMA in 1948, and the brand has been breaking rules and records ever since. More than 70 years later, PUMA continues to push the limits of sport and culture with the same speed, innovation, and creativity in mind. Shoes that were once made for sport are re-issued for the Rudolf Dassler Legacy Collection, a tribute to the history of the brand and the classics that have lived on.

A full timeline with the history of the shoes in this collection can be found here.

The heritage collection drops globally on June 1st on PUMA.com, PUMA stores and select retailers.

 

BOSTON, MASS., Thursday, May 28, 2020
FROM PUMA WITH LOVE: PUMA AND LONG-TIME PARTNER CARA DELEVINGNE RELEASE COLORFUL COLLECTION FOR PRIDE MONTH
Global sports company PUMA is spreading the message of love and unity alongside PUMA ambassador and LGBTQ+ activist Cara Delevingne with the launch of the From PUMA with Love pack to celebrate Pride Month. The 13-piece pack is made to be worn with pride, featuring vibrant colors, rainbow designs and bold graphics. 20 percent of the proceeds from the collection will be donated to The Cara Delevingne Foundation, a project of the Giving Back Fund, in support of LGBTQ+ charities including GLAAD, The Trevor Project and Mind Out. 

“We are proud to team up with Cara to celebrate Pride Month through this meaningful collection that will benefit LGBTQ+ organizations across the globe,” said Adam Petrick, Global Director of Brand and Marketing at PUMA. “Cara’s active voice as a leader and a member of LGBTQ+ community made her a perfect partner to collaborate with on this pride-inspired project. It’s more important now than ever to support each other and through this collection, it reminds us that we’re always stronger together.”

The collection is inspired by Cara’s passion to show love, hope and kindness toward one another while also giving back to the LGBTQ+ community and its members.

“This collection was designed and created with so much love. I was really looking forward to wearing it at this year’s Pride celebrations that I was planning to attend but, given the circumstances, I can’t wait to wear it and celebrate Pride month from my home via Zoom and FaceTime,“ said Cara Delevingne. “Through my foundation, I am looking forward to making donations to LGBTQ+ organizations around the world who are making such a difference every single day. The LGBTQ+ community deserves to be celebrated and I’m so grateful PUMA partnered with me to create such a prideful collection.”

Throughout June, Cara will celebrate Pride by engaging with fans through several exciting giveaways, surprise digital hangouts and social media activations, which includes teaming up with PUMA, the first brand account to be featured, in TikTok’s #OneCommunity Live programming for a Pride discussion on June 3rd. To learn more, fans can follow @PUMA and @caradelevingne on Instagram for the latest From PUMA with Love updates in June. 

The From PUMA with Love styles include colorful graphic tees and hoodies, Leadcat Slide, Pride waistbag and more retailing from $20 - $45. The From PUMA with Love pack releases June 1 on Puma.com. The Leadcat Slide will be available starting June 28.

Herzogenaurach, Germany; April 24, 2020
Streetwear evolution: PUMA x The Hundreds
Sports company PUMA has joined with community-powered streetwear brand The Hundreds to debut a new line of footwear, apparel and accessories. Inspired by the transformation of streetwear over the last three decades, ‘The ‘90s Cliques’ collection features bold graphic-driven pieces with heavy color blocking. Garments can be broken down into four key styles: preppy, jock, party crew and 20/20.

The PUMA x The Hundreds Windbreaker rocks a plaid print that would look at home at any 90’s concert, with a half-zip neckline and welt pockets. For a more contemporary look, try the camo PUMA x The Hundreds Reflective Windbreaker paired with PUMA x The Hundreds Reflective Shorts. Each clique is also present in the collection through an extensive range of unique tees, hoodies, shorts and tracksuits.

 

The 20/20 crew is represented by the RS-Pure x The Hundreds shoe, which merges past and present sneaker trends with a monochromatic black camo print and a suede Formstrip. The new line also incorporates PUMA classics like the Palace Guard, Performer Mid, Clyde and Leadcat, with a look tailored to reflect each clique.

 

Highlights from the accessories collection include the PUMA x The Hundreds Bucket Hat and PUMA x The Hundreds Cap with a flat brim, as well as two takes on the classic streetwear backpack.

California-based The Hundreds was founded in LA in 2003 by Bobby Kim and Ben Shenassafar.It is a classic streetwear brand and a media platform dedicated to global street culture. Their guiding focus, people over product, is also the main force behind the PUMA x The Hundreds collaboration. By exploring the progression of ‘90s street style over time, designers got a chance to create products for the consumer of today as well as tomorrow. 

Pick your clique with the PUMA x The Hundreds collection, which drops on PUMA.com on May 7.

 

Herzogenaurach, Germany, April 2, 2020
Rise Neon
PUMA’s newest update to the Rise silhouette is the Rise Neon, a vibrant take electrified with neon coloring. 

Worn by PUMA ambassador Cara Delevingne, the shoe is made for those who are bright, bold and forward-thinking. This version of the Rise features a fully neon mesh upper and tooling, a semi-translucent upper cage, RS technology, and a very comfortable construction. The Rise Neon drops on PUMA.com, PUMA stores and select retailers on May 2nd. 

 

Herzogenaurach, Germany, April 28, 2020
PUMA TO HOST LIVE WORKOUT WITH PAMELA REIF AND ALVIN DAVIE ON INSTAGRAM THIS WEDNESDAY, APRIL 29th
A dual workout to keep the body and mind active while at home

WHAT: Global sports brand PUMA will spice up your home workouts thanks to its #StrongerTogether LIVE Instagram series. This Wednesday, PUMA’s trainers Pamela Reif and Alvin Davie will be hosting a LIVE 30-minute workout session on PUMA’s account. They both are featured on PUMATRAC, PUMA’s free workout app, which offers a bespoke workout experience which can be enjoyed anywhere. Be sure to follow @puma, @pamelareif and @alvindavie, activate the notifications for any updates, and be ready to smile while you sweat.

WHO: Pamela Reif and Alvin Davie

  • Pamela Reif: PUMA trainer, and one of Germany’s most famous health and fitness influencers
  • Alvin Davie: PUMA trainer, fitness expert and creator of Plyo-Boxing

WHEN: Wednesday, April 29th, 2020 - 9am PDT / 12pm EDT / 5pm BST / 6pm CEST

WHERE: Follow @PUMA on Instagram to join and train from home.

 

Boston, Massachusetts; April 22, 2020
Commemorate Earth Day with PUMA AND First Mile
To commemorate Earth Day, global sports brand PUMA and First Mile have released new styles and colorways of their co-branded collection, made from recycled yarn manufactured from collected plastic bottles. 

In order to raise awareness and drive change towards creating a more sustainable world, PUMA and First Mile launched its first collection in February to support the creation of sustainable jobs, reduce environmental waste and positively impact local communities within the First Mile network.

The second drop of the PUMA x FIRST MILE collection consists of performance shoes, apparel, and accessories. Featuring an exclusive camo pattern, earth tones and a dash of vibrant colors, this collection will not only allow you to perform your best but also look great while doing so.

 

 

“Earth day is an important reminder that we should be looking after our planet and constantly working on bringing our environmental impact in line with planetary boundaries,” said Stefan Seidel, Head of Sustainability for PUMA. “Our strategy is centered on continuously looking for more sustainable alternatives for our key materials and creating maximum positive impact, living up to our code of being Forever Better.”

“On this specific Earth Day, we are reminded more than ever how connected we are and how we depend on essential services to keep our communities safe,” mentioned Kelsey Halling, Head of Partnerships for First Mile. “This collection celebrates not just the environment, but those individuals doing the critical work of waste management.” 

The second drop of the PUMA x FIRST MILE training collection will be available on Earth Day, April 22nd, on PUMA.com and retailers worldwide.

To learn more about PUMA’s commitment to sustainability, visit PUMA.com/FOREVERBETTER

 

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