The latest adrenaline-fueled installment in the legendary racing franchise, Need for Speed™Heat features a full day cycle where you can edge out rivals after dark or dodge cops while roaming Palm City by day. For showing off your custom car under the sun, PUMA is now offering a “day version” of the Hi OCTN x NFS in PUMA White and ARUBA BLUE-Glacier Gray. For burnout action past nightfall, PUMA suggests a “night version” in Black, PUMA White and ELECTRIC PURPLE to push the pedal to the metal.  

The design of the PUMA Hi OCTN x NFS sneaker features a modern neoprene sock construction with technical overlays, topped off with a buckle for added stability. Its dirt track tire-inspired tooling grips the asphalt no matter how hard you hit the throttle, with a full rubber outsole and a comfortable EVA midsole.

The night and day looks are the latest in a collaboration that first kicked off in November 2019 to celebrate the launch of Need for Speed™Heat.

Don’t get lapped, hurry up and grab the new PUMA Hi OCTN x NFS colors and Need for Speed™Heat - for PlayStation 4, Xbox One and PC - available in stores now.

PUMA x Porsche Design is ready to take on any environment, with the ‘body-kit’ of the new collection containing Polartec® eco-fleece as well as the thermoregulating technology 37.5®, which acts like a thermostat by removing moisture when you’re hot and retaining warmth when you’re cold.

Most importantly, the new collection is oriented towards the future by using an assortment of sustainable materials. The footwear range of PUMA x Porsche Design debuts BLOOM®, an algae-based foam which replaces the plastic used in conventional footwear cushioning. Meanwhile, the apparel part of the collection makes use of Thermore® EcoDown® insulation, which is produced from recycled PET bottles.

Of course, performance would mean little without control. That’s why PUMA x Porsche Design has incorporated the very best technical solutions into the collection’s footwear. The HYBRID Midsole uses NRGY beads to provide instant cushioning, while the IGNITE foam provides responsiveness in the heel and forefoot - ensuring comfort and grip on any road conditions.

Check your rearview mirror for the PUMA x Porsche Design collection, available online and in stores now.

Minimalism meets motorsport for this PUMA x RHUDE collection, with reimagined badges, branding and fresh graphics. The color palette stays true to RHUDE’s aesthetics, giving a vintage feel to the collection, while reflective elements create contrast and give it a modern look.

A style from PUMA’s rich tennis archives, the Performer x RHUDE gets a modern look with a mix of reflective and hot pink leather overlays, muted colors on a nubuck upper with nylon inserts and suede overlays, an EVA midsole and gum outsole, and a hairy suede Formstrip. The line also includes variations of the Alteration NU and Ralph Sampson Lo.

Functionality is key when it comes to the clothing in this collection. The PUMA x RHUDE Utility Vest is a trend silhouette utility vest in full cotton material, featuring a seat belt webbing strap and plastic buckle to adjust to the perfect fit, a front closure with metal press buttons and front zip pockets, and PUMA x RHUDE tonal embroidery branding on large front pocket. Designed with reflective elements inspired by motorsports, the PUMA x RHUDE HZ Jacket is a half zip jacket with a kangaroo pocket for storage, a graphic rubber print at the lower back, and elastic cuffs and waistband with drawcords for an adjustable fit.

The PUMA x RHUDE Bucket is a reversible bucket hat with one side fully reflective with 3-D embroidery PUMA x RHUDE branding and the other side plain black with "Nothing's finished" printed and a PUMA woven label. The collection includes a further range of apparel and accessories.

Rhuigi Villaseñor founded RHUDE in 2015 with the vision to create designs that are a cross of effortless, minimalistic styles and streetwear. The brand aims to rebel against a disciplined environment by creating clothes that express raw experiences.

Go modern with motorsports. The PUMA x RHUDE collection is available on PUMA.com, PUMA
stores, and selected retailers on March 7.

X-BIONIC already holds the title of "The most innovative brand of the year" for the 11th year in a row. This year, X-BIONIC was recognized for a total of 12 different products and product series’, one of which is the "Runbeatable" collection, in collaboration with PUMA®. This whole product series, consisting of 10 limited edition products, got honored with five quality seals at once, namely for innovation, design, functionality, ergonomics and high quality. The award was given out by the Plus X Award expert panel, which is made up of independent expert jurors, who ultimately crowns the winner of the quality seals of the innovation award.

The innovative and technical solutions of X-BIONIC®, enhanced with exclusive design by PUMA®, impressed the Plus X Award jury once again: "X-BIONIC and PUMA have focused their profound knowledge of the sports industry on one goal and created an exciting symbiotic collection. It combines the innovative power of the X-BIONIC technologies, which have always impressed the jury of the PLUS X AWARD, the world's largest innovation prize for technology, sport and lifestyle, for over a decade, with the contemporary design of PUMA. These designs are world-renowned, and the global sports world is unimaginable without them. The new collection takes these designs to a whole new level with the groundbreaking innovations of X-BIONIC. The PUMA | X-BIONIC collection sets new modern and contemporary standards that drive international athletes on their way to new heights of performance." Commented Donat Brandt, President and member of the jury from the PLUS X AWARDS.  

“The award win is a clear signal that we succeed again in creating outstanding innovation and this prize represents the potential of our collaboration. We had no doubt that this collaboration with PUMA would be award-winning,” said Prof. Dr. Bodo W. Lambertz, Founder of X-BIONIC^®.

“We have been researching and developing solutions for the sports industry for over 20 years, that are based on nature. This innovation power lead to more than 800 patent registrations worldwide, more than 700 international award and test wins. Athletes wearing X-BIONIC^® & X-SOCKS^® in International Championships, including the Olympics, won over 1200 medals. The PUMA I X-BIONIC collection was developed to bring this best-in-class technology to the market, combining our patented technologies with the design language of PUMA,” commented Aitor Henao Soto, Head of Marketing & Communications from X-BIONIC^®.

“Every one of our athletes that has tested the PUMA I X-BIONIC collection has loved it – Mondo Duplantis, Erica Kinsey, and Will Claye are amongst those who can’t seem to take it off,” mentioned Matias Infante, Head of Running and Training Marketing for PUMA. “This award is a testament to the quality, innovation, and technology of our performance products.”

Keep performing under all conditions with the PUMA by X-BIONIC® award-winning collection, which is now available in selected PUMA Stores worldwide, on PUMA.com, and on X-BIONIC.com.

The PUMA Deva mixes classic white with a bold silhouette and is equally at home on the runway sported by brand ambassador Cara Delevingne. Featuring a wavy stacked midsole and chic leather upper, this sneaker plays with height to create an edgy look. Grip is provided by a rubber outsole, topped off with a classic white PUMA Formstrip on the upper.
Stay a step above the rest with the newest PUMA Deva, launching on PUMA.com, at PUMA stores and in selected retailers on April 1.

Designed with roots in a 90’s aesthetic and a vision of a more extraordinary era, the CELL Dome Galaxy integrates the CELL Technology cushioning into its heel in a new, domeshaped form to make it more visible from distance. The shiny CELL sits asymmetrically on the heel giving it a futurist look, while the upper shows off original eyelets with premium, clean overlays and a visible Formstrip. The CELL Dome Galaxy is beyond enhanced, beyond now, and ready for a new decade in both black and white colorways.

The collection brings the track to the street with two new footwear styles: the Mercedes-AMG Petronas Formula One Team REPLICAT-X, and the Mercedes-AMG Petronas Formula One Team RS-X³.

The new REPLICAT-X breaks the mold with its motorsport and supercar influenced design. Sitting low to the ground on an oversized full rubber outsole, as well as incorporating a comfortable molded sock liner, the PUMA REPLICAT-X boasts high levels of performance and comfort.

Influenced by the motorsport heritage of the record-breaking Silver Arrows, the new REPLICAT-X is available in two eye-catching color choices: PUMA Black-White-Spectra Green, as well as Mercedes Team Silver-with PUMA White-Spectra Green. 

For this collection, PUMA also reimagines the RS, originally named after the innovative midsole “running system” developed in the 1980s. The Mercedes-AMG Petronas Formula One Team RS-X³ combines old-school cool with a cutting-edge motorsport design twist.

A lightweight PU midsole is combined with a thick rubber outsole to provide maximum traction, while the acclaimed RS design, and a molded sock liner, give maximum comfort wherever you are.

The Mercedes-AMG Petronas Formula One Team RS-X³ is available in a choice of three striking color combinations, using a color palette to suit any occasion: Mercedes Team Silver-Sunny Lime-PUMA White, PUMA Black-Spectra Green-PUMA White and Sunny Lime-Sunny Lime.

PUMA’s Mercedes-AMG Petronas Formula One Team Pack is available in stores now.

With sunny lime accents and a fuchsia sole, the silhouette features a mesh upper with leather overlays and zig-zag stitching details. The sneaker’s upper shows off a unique semi-translucent TPU caging system that overlays a metallic PUMA cat logo.

The shoe blends materials together with suede eyestay and heel overlays on top of a mesh upper. A bold touch is added from the metallic synthetic leather details on the tongue and heel and a semi-translucent pink TPU Formstrip. Outfitted with RS technology, the RS-Pure Fusion brings together comfort and style.

WHAT: Global sports brand PUMA, World Record holder Mondo Duplantis, and PUMA trainer Bradford Rahmlow will be hosting a LIVE power training on PUMA’s Instagram account. No audacious pole-vaulting exercises will be taught, but this 30-minute lower body & core-focused workout will have you sweating – and maybe regretting it the next day. Follow @puma, @mondoduplantis, and @rahmstagram, activate the notifications for updates, and be ready to stay home and train.

WHO: Mondo Duplantis and Bradford Rahmlow

WHEN: Friday, April 3^rd, 2020 – 9am PDT/ 12pm EDT / 5pm BST / 6pm CEST

WHERE: Follow @PUMA on Instagram to join and train from home.

Porsche 911 were always fast, butturbocharged engines made sure nothing even came close. The addition of the iconic Porsche Turbo,along withtwin tailpipes and a distinctive rear wing, has been revolutionizing the world of sportscars since 1975. PUMA wants to make sure you look just as cutting edge in the driver’s seat, with a line of “aftermarket parts” to help you handle all your horsepower. 

The footwear portion of the new collection features two exemplary PUMA sneakers topump the pedal with as you carve up S curves. The Porsche Legacy Future Ridershowcases a sleek last along with aruggedoutsole for high-torque grip. Decked outin premium leather, the shoe featurespops ofcolor which give it a refined look.

The second classic in the garage is the Porsche Legacy Speedcat Lux, which fuses one of the most famous shoe models from PUMAwith a unique, engineering-inspiredlook and feel. The rounded, flat sole of these driving shoesallows you tap the gas with precision for peak performance. Laser-engraved design elements and perforated ventilation zones top off the dynamic body-kit of the shoe, which comes in a premium suede leather upper with a bold Porsche Legacy logoon the outsole.

 The apparel collection channels the legacy of the legendary Porsche Turbo Engine, blending streamlined design with elements from the car. Garments like the Porsche Legacy Bomber Jacket and a Logo Tee with a large tonal “Turbo” graphic on the back make for an eye-catching statement. Featuring many racing notes, the tee has a logo on the front similar to the badge lining a Porsche trunk, and a “Never Lift” label woven inside the collar. It makes the PUMA Porsche Legacy collection the perfect companion for a ride in a classic 911 Turbo.  

PUMA´s Forever Faster slogan is a natural companion to the innovative and progressive attitude of Porsche, which has been creating premium sportscars for decades.

Keep the engine roaring and don´t miss the Porsche Legacy collection, available online now at www.puma.com.