Boston Massachusetts; February 6th, 2020
Train like a champ with PUMA LQD CELL Shatter Mid
Global Sports company PUMA is ready to shatter the mold, by releasing an updated version of its already popular LQD CELL Shatter, one of PUMA’s women’s training styles. The provocative silhouette is prepared for any workout as its LQD CELL technology will offer stable cushioning while the lightweight layer of PUMA’s patented foam, PROFOAM, provides comfort.

LQD CELL Shatter Mid offers the same performance benefits as its predecessors but with a twist – this new updated version brings the heat with its unique above the ankle silhouette, branded strap details, bold colors, and a striking design.

 

herzogenaurach, germany, january 30, 2020
PUMA’S NEW SNEAKER DEVA TAKES STREETSTYLE TO NEW HEIGHTS
Sports brand PUMA is taking streetstyle to new heights, literally, by introducing the Deva, a new streetwear sneaker with a raised platform, for those who do not step out subtly but kick down the door.

Worn by PUMA ambassador Cara Delevingne, the all new PUMA Deva plays with height through its stylishly stacked midsole and luxe material mix to create a disruptive new look. While the upper celebrates PUMA’s classic sneaker design, the sole is placed on a chunky raised platform. With a rubber outsole for traction and grip as well as its wavy platform midsole in white, PUMA’s Deva is crafted from a black silky smooth suede upper and showcases the Formstrip in contrasting white.

 

Take your style to new heights with the new PUMA Deva, dropping globally on PUMA.com, at PUMA stores and selected retailers on February 1. Also watch out for more upcoming bold color combos.

 

herzogenaurach, germany, january 20, 2020
Rise up with PUMA and Cara Delevingne
Sports brand PUMA is ready to Rise, presenting a fashionable new sneaker for women. Worn by PUMA ambassador Cara Delevingne, the all new PUMA Rise blends PUMA’s RS running technology with a dash of catwalk style

The PUMA Rise is made for dynamic women, who walk onwards and upwards to reach their goals. Featuring PUMA’s RS technology for high rebound, the Rise creates the feeling of walking on clouds through its oh-so-comfortable construction and soft, opulent lines.

Crafted from a sheer textile upper with a mix of suede and leather overlays, the premium materials of the Rise make it a true power shoe.

PUMA’s new Rise arrives globally on January 30 at PUMA.com, PUMA stores and selected retailers.

 

boston, massachusetts; january 17th, 2020
Intensify your training with PUMA´s new LQD CELL Hydra
Global sports brand PUMA will intensify any workout with its new LQD CELL Hydra, which offers stable cushioning thanks to its full-length LQD CELL technology midsole. 

PUMA has chosen Lewis Hamilton, its global men’s training ambassador and six times Formula 1® Champion, as the perfect partner to present the new trainer, as he has a very rigorous training regime that keeps him ready to perform and achieve his goals.

PUMA’s LQD CELL technology is very versatile, the soft yet sturdy hexagonal cells compress and work together with the brand’s proprietary energy-returning foam to keep any athlete steady while working out. The premium rubber outsole allows the athlete’s foot to stay safe when moving explosively, while the lateral wrap-ups give supplemental stability. Joining dynamic training and design in one performance trainer, you’ll stay at 100% and nothing less.

 

 

Be ready for the new year, re-energize and empower your training. PUMA’s new LQD CELL Hydra will be available on January 17th at PUMA.com, PUMA Stores, and select retailers worldwide.

 

herzogenaurach, germany - january 16, 2020
Be the Spark - PUMA unleash the Spark Pack

Sports company PUMA unveil the electrifying SPARK PACK. Featuring the PUMA FUTURE 5.1 in striking Ultra Yellow – PUMA Black and the PUMA ONE 20.1 in the Ultra Yellow – PUMA Black – Orange Alert colorway.

The SPARK PACK is for the players who SPARK their team – the game changers. Players who show unique technique or dynamic and incisive movement igniting creativity on the pitch. They are the new legends that energize the fans and strike fear into the hearts of their opponents. 

When asked about the SPARK PACK, Pep Guardiola said: “It all starts with a SPARK, that is how players become champions. They are the players that can change a game in an instant, they are the players who are redefining the game. The PUMA SPARK PACK is for the players who want to BE THE SPARK”.

 

The PUMA FUTURE 5.1 is inspired by the game’s most dynamic players. Incorporating adaptable NETFIT support into a fully knitted upper, the FUTURE reacts with the movement of the foot, enhancing both fit and stability, placing agility at the centre of its design. The PUMA FUTURE 5.1 SPARK colorway will be worn by Antoine Griezmann, Luis Suárez, Dzsenifer Marozsán and Marco Reus.

Crafted for precise touch, deadly accuracy and instinctual finishing, the PUMA ONE 20.1 combines the lightweight stabilizing properties of SPRINTWEB with premium K-Leather to create the complete balance of speed, touch and support. The PUMA ONE 20.1 SPARK colorway will be worn by Sergio Agüero, Nikita Parris, Axel Witsel and Eugénie Le Sommer.

Are you ready to BE THE SPARK? The SPARK PACK will be available on PUMA.com, at PUMA stores and at leading football retailers on January 16, 2020.

 

Puma
herzogenaurach, germany, january 10,2020
puma levels up with the Rs-X³ super

Sports company PUMA is never one to shy away from pushing the envelope, and the new RS-X³ Super is proof positive

PUMA is rebooting its RS design for 2020: dialing it up to the third power by stripping down the silhouette and building it up with stronger material mixes. With bold colors and details, the RS-X³ Super is an order of magnitude beyond its forerunner.

Worn by the American rapper Gunna, this version is inspired by the vibrant hues found in old school video games, a perfect complement for a creative and unconventional style.

PUMA’s RS-X³ Super drops on PUMA.com, in PUMA stores and selected retailers on January 23.

 

boston, massachusetts; january 10th, 2020
new year, new you: step into the zone with puma
Global sports brand PUMA is releasing a brand new women’s training shoe, called Zone XT, designed for high-intensity workouts, and endurance-based running and training.

Adriana Lima, PUMA’s global womens training ambassador, is the face of the campaign, where she is featured showing some of her best training moves.

The PUMA Zone XT was inspired by the zone where progress happens, that moment when the heart-rate speeds up, making the body burn fat most efficiently, also boosting endurance and increasing your metabolism. The main benefits of these new trainers include: maximum cushioning, support, and grip – making the Zone XT perfect for any type of training, mainly HIIT workouts.

 

A new year deserves a new pair of shoes, one that will help you accomplish all of those New Year’s resolutions, especially those related to your training regime. PUMA’s Zone XT will be available on January 10th at PUMA.com, PUMA stores, and select retailers worldwide.

 

herzogenaurach, germany, january 2, 2020
Puma and Paul Stanley rock on with new collection
Sports company PUMA has teamed up with rock and roll legend Paul Stanley of KISS, to create a collection of footwear, apparel and accessories with eye-catching animal prints and glam rock inspired details.

Known for his theatrical style and iconic songwriting, Paul Stanley dominated the hard rock and glam scene during the ‘70s and ‘80s. Joining PUMA for a second time, Stanley worked closely with the design team to add his unique touch and heart to the PUMA x Paul Stanley collection, which features some of PUMA’s favorites, decked out in Stanley’s signature stars as well as shiny hits of silver and gold.

The Ralph Sampson Mid x Paul Stanley showcases a faux fur upper and printed suede on the side, rounded up with metallic Velcro straps across the forefoot and metal studs across the Formstrip. The collection also includes Stanley’s interpretation of the GV Special that comes in two different upper options, one done with a metallic leather mix and leopard-printed midsole, and the other with a mix of leather and faux fur overlays as well as a zebra-printed midsole.

 

On the apparel side, black or white tees with tattoo or cat graphics on the front add a bit of glam to your everyday outfit, while the black PS Spezial Track Suit with violet details and the PS LS Crew with zebra-printed elbow patches and star decoration on the round neck are ideal for cooler days.

The capsule collection also includes the PUMA x Paul Stanley Waist Bag in black, with an all over leopard print on the top panel and various zip pockets with a vintage-inspired zip closure.

Cop the PUMA x Paul Stanley collection and glam on. The collection will be available globally on January 16 at PUMA.com, PUMA stores and selected retailers worldwide.

 

herzogenaurach, germany, january 6, 2020
PUMA and Randomevent team up for daring streetwear collection
Sports company PUMA has teamed up with Chinese label Randomevent for a daring streetwear collection, combining urban and street styles with graphics in unexpected places and rich colors.

Established in 2012 by fashionable clothing enthusiasts, Randomevent wants its products to influence the life of its consumers and believes that clothes are all about attitude.

The collection consists of the PUMA’s CELL Alien Randomevent sneaker, which features unique detailing such as a yellow PUMA Formstrip with a print and special labels highlighting the collection statement ‘make things worse but cool’.

 

On the apparel side, the PUMA x Randomevent AOP Windbreaker combines street style and art with all over printed fabric, while the PUMA x Randomevent Bomber Jacket stands out with highly visible prints and embroideries on the back. Other design elements include small flowers, representing the good things in life, as well as the rabbits and carrots Randomevent previously introduced in its ‘Melting Sadness’ project. The collection also includes the 80’s influenced accessories like the PUMA x Randomevent Bucket Hat in vibrant orange with a rabbit and carrot embroidery.

The PUMA x Randomevent collection drops exclusively in China on CN.PUMA.com and Randomevent.com.cn on January 6 and globally on PUMA.com, PUMA stores and selected retailers on January 11.

 

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