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Herzogenaurach, germany, october 15, 2020
PUMA drives female motorsport fashion with Mercedes-AMG Petronas F1 Team Speedcat Mid L
Global sports company PUMA is pushing their motorsport women´s collection with the launch of the Mercedes-AMG Petronas F1 Team Speedcat Mid L. The footwear is the stylish procedure of PUMA´s attitude to support gender equality in racing.

Full throttle is not a man-owned world. In 1958 Maria Teresa De Filippis was the first woman to compete in a Formula 1 race. Since then the heritage was carried on by fuel-injected females like Sauber test driver Susie Wolff and 2019 W-Series champion and Williams development driver Jamie Chadwick. PUMA stands for 100% gender equality in any kind of sport and society. Since 2019 PUMA is supporting the female-only single-seater championship W-Series as the official race gear supplier to promote female motorsport.

Besides the engagement in racing PUMA puts a lot of effort into fulfilling the fashionable requests of today´s women motorsport enthusiasts. Filling the gap from track to street. The women’s motorsport street collection is evolving every season female-only lines matching the blend of style and speed. The Mercedes-AMG Petronas F1 Team Speedcat Mid L silhouette is a re-launch of the iconic Speedcat with an extraordinary midcut which is made for your fancy look on and off the track. 

Raised in style the Mercedes-AMG Petronas F1 Team Speedcat L is coming with a leather upper and a grippy rubber outsole. The PUMA-White-PUMA-Black as well as the PUMA-Silver-PUMA-White version of the shoe is providing the footwear with an eye-catching look.
Pure female motorsport passion is hitting the shopfloor now with the Mercedes-AMG Petronas Speedcat Mid L in selected retailers and PUMA stores as well as online on www.puma.com.

Herzogenaurach, germany, 13 october, 2020
PUMA REINVENTS RS SNEAKER LINE-UP WITH THE DARING RS-FAST
Sports company PUMA has made a bold and colorful addition to its iconic RS sneaker franchise by launching the RS-Fast, which takes cues from the early 2000s and blends in futuristic aesthetics. 

The RS-Fast is made for the next generation of sneaker lovers, those who are not afraid of daring styling ideas and colorful garments. The RS-Fast’s design features bold branding and highly visible graphics. 

The RS family of sneakers has its roots in the 1980s, when PUMA launched its first shoes with “Running System” cushioning technology. In recent years, PUMA has reinvented this style, though the signature RS elements, such as a bulky silhouette, remain highly recognizable in all RS models.
 
For the RS-Fast, PUMA moved a minimized formstrip to the midsole, while the company’s leaping cat logo was added directly to the side. This drop features athletic colorways and features mesh and textile uppers with suede and synthetic overlays, updated midsole pods, and a new TPU heel.

Run and grab your pair when the RS-Fast drops on PUMA.com, PUMA stores and select retailers on October 14th.

 

Alberto Turincio
Alberto Turincio
Teamhead Touchpoints Sportstyle
Liz Smith
Manager PR Sportstyle

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Herzogenaurach, germany, 08 october, 2020
PUMA spreads road trip flair with Porsche Legacy Autumn / Winter Collection

Global sports company PUMA gears you up for an iconic road trip with the Porsche Legacy Autumn / Winter Collection. The assortment is reflecting heritage-inspired motorsport modified with robust details, technical look and functional need

Twisty back roads, desolate landscapes and scorching heat. PUMA is reviving the spirit of Robin’s Rally, a bi-annual no-GPS road trip taken by a group of close friends who believe that sports cars are meant to be driven and not just scrutinized in a parking lot. Throughout their journey those automotive enthusiasts are driving the classic, air-cooled Porsche on gravel roads and paved streets. For your off-the-grid cruise on a 1,000 mile rally through California PUMA has designed a stylish endurance and performance-orientated „body kit” to have a blast on the road trip.

Bags are packed, ready to roll. The Porsche Legacy Autumn / Winter collection is your perfect companion through icon places like Devils Canyon with a sport classic palette which is aligned with the Porsche 930 Turbo colors. The padded jacket is coming in ultra gray with black and slate gray featuring the RCT 37.5 thermo-regulating technology.  The graphic tee is embracing playful pop colors like classic Jade Green. Road trip focused graphics, inspired by navigation details and map gradient drawings are creating a unique and eye-catching look. Small, embroidered patches are inspired by collector’s many stickers amassed as trophies across the world and proudly displayed on Porsche car windows.

A comfortable ride on the mountain roads is guaranteed with the latest Porsche Legacy footwear collection. The RS-2K is coming with the established bulky silhouette and molded sock liner with specific RS puma branding. The blend of style and speed makes these kicks perfect for a motorsport street look.

Take some friends, find remote some places, have an adventure! The PUMA x Porsche Legacy Autumn / Winter Collection is available in selected stores and online at puma.com now.

HERZOGENAURACH, GERMANY, 08 OCTOBER, 2020
LIMITED EDITION PUMA SUEDE SEEDED TO CELEBRATE TOMMIE SMITH’S LEGACY
Sports company PUMA has recently seeded a limited edition of the iconic Suede silhouette to their brand ambassadors, athletes, and key partners – created to commemorate Tommie Smith’s legacy and his fight towards universal equality. 

The Suede was first worn during the 1968 Summer Olympics, Tommie had his shoes next to him on the podium as he rose his fist, standing up for justice and equality – considered as one of the most iconic and symbolic moments in sporting history. From that day forward, the PUMA Suede became an icon; a shoe made to last for all time.

This year PUMA moves to a new focus and rebirth of the Suede, kicked off with a limited seeding of premium Suedes in honor of the continued legacy of both Tommie and the shoe. Only 307 numbered pairs were created for this exclusive seeding, an homage to Tommie’s number during the Olympics. Each pair includes a certificate of authenticity signed by Tommie Smith with the pair number on both the shoe and certificate. These pairs were made in Italy with the finest premium leathers, materials made to last a lifetime.

"One of the first shoes I wore was the PUMA Suede, I just liked it,” reminisced Tommie Smith on his partnership with the German sports brand. “To me, the historic chapter of the PUMA shoe was the personality of the people that wore it and the notoriety that it brought to me by helping my family out, and now, I'm part of that family – that's why I put it on a high mark."

“I've been with PUMA for over 50 years, because I view that company as a family, and not someone who gave me shoes to run. And the shoes that I ran in you saw on the victory stand, and that was a social positive for me, to run for something that would grow later on in a way that I could help others as PUMA helped me move through that particular difficult time.”

In an interview with Tommie Smith he discusses the meaning behind his symbolic stand, and how a silhouette, like the PUMA Suede, can come to represent more than just a shoe. This is the first in a series of episodes which highlight trailblazers who have made an impact in society and culture. The upcoming episodes will continue to celebrate the decades of cultural heritage forged by the Suede, featuring an exclusive conversation with Walter “Clyde” Frazier.

The PUMA Suede has been an intrinsic part of history, and it will continue to be for all time. Always available on PUMA.com, PUMA stores, and retailers worldwide.

Liz Smith
Manager PR Sportstyle
Alberto Turincio
Alberto Turincio
Teamhead Touchpoints Sportstyle

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Herzogenaurach, germany, 07 october, 2020
PUMA AND MANCHESTER CITY HOST A ‘DESIGN A KIT COMPETITION’ TO GIVE YOUNG FANS THE OPPORTUNITY TO WIN AMAZING PRIZES DURING LOCKDOWN

Global sports brand PUMA has collaborated with Manchester City to host a special ‘Design a Kit’ competition.

Seeing their personal football-star in a Jersey they have designed, must be a dream for every football fan! Global sports company PUMA teamed up with Manchester City to give young people the opportunity to design their own jersey during the COVID – 19 lockdown period.

The competition garnered over 1000 entries from all over the world, with four finalists being selected. Sergio Agüero announced the lucky winner; 9-year-old Lucy Beth from Dublin who received a Sergio Agüero signed picture of her design and a replica version of her jersey. Manchester City also gave fans the opportunity to win Lucy’s jersey through their ‘Cityzens’ platform – giving all fans the opportunity to win one of a few exclusive shirts. 

 

HERZOGENAURACH, GERMANY, 05 OCTOBER, 2020
PUMA UNVEILS THE NEW AFRICAN NATIONS HOME AND AWAY KITS – CRAFTED FROM CULTURE
PUMA presents the vibrant new African national team Home and Away kits. The kits proudly celebrate the heritage and culture found in each of PUMA’s five African teams. Each kit features iconic national motifs re-contextualized into brilliant all-over graphics printed onto their fabrics.

EGYPT HOME AND AWAY KITS

Celebrating the richness and uniqueness of Egypt, the new Home and Away kits feature bold statement graphics inspired by Egyptian cultural identity.  
 
Traditional hieroglyphic icons bring to life the timeless heritage of Egypt through unique all-over graphics featuring five symbols of national identity: the sun, the River Nile, the desert hills, the pyramids and traditional geometric patterns.

 

 

GHANA HOME AND AWAY KITS

The vibrant new Ghana Home and Away kits feature a pattern inspired by traditional Ghanaian tapestry, craftsmenship and design, paying homage to timeless Ghanaian creativity. The new kits reflect the intricate art of weaving, rich in detail and steeped in traditional beauty.

The Away kit features a color palette inspired by Black Star Independence Square found in the country’s capital city, Accra.

 

IVORY COAST HOME AND AWAY KITS

The new Ivory Coast Home and Away kits celebrate the Federations ‘Les Elephants’ nickname with all-over elephant print graphics.

 

MOROCCO HOME AND AWAY KITS

The new Morocco Home and Away kits are inspired by Morocco’s national craftsmanship and design tradition found in art and culture, recontextualized in an all-over geometric print graphic. 

 

SENEGAL HOME AND AWAY KITS

The new Senegal national team kits honor centuries of craftsmanship with bold patterns and vibrant colors drawn from traditional Senegalese textile making culture. Taking traditional printing processes through a modern filter bringing dynamism and vibrancy to the pitch.

 

herzogenaurach, germany, 02 october, 2020
PUMA LAUNCHES THE MUSIC INSPIRED OLYMPIQUE DE MARSEILLE THIRD KIT
PUMA Football and Olympique de Marseille have today launched the new Third kit for the 2020/21 season. Under the banner ‘Le cOMbat Continue’ the campaign embraces Marseilles fighting spirit on and off the pitch, as they prepare to make their return to the UEFA Champions League. 

The new Third kit is inspired by the city’s vibrant rap and hip-hop scene, which has become an institution of Marseille culture. Marseille has pioneered the growth of hip-hop music in France and continues to produce an incredible array of talent as a new generation of artists emerge from the city. The sky blue jersey features a unique pattern displayed across the front with yellow detailing on the badge and PUMA logo. The jersey incorporates a half V-neck collar with ribbed sleeve cuffs on the arms. To add a classic finish to the jersey the wording ‘Olympique de Marseille’ is embroidered on the back of the collar.

The new jersey is equipped with PUMA's thermoregulation technology which provides an improved moisture management system to maintain the perfect body temperature. Combined with laser-cut perforation on the front and engineered jacquard at the back, the jersey offers the latest in fit and mobility for optimal performance.

The new Olympique de Marseille Third kit is available from October 2 in the official OM Stores, OM.fr, PUMA.com and at select retailers worldwide.

Herzogenaurach, germany, 1 ocotober, 2020
ULTRA REFLECTIVE,  ULTRA RESPONSIVE 

Crafted with more visibility, lightweight and cushioning, Sports and Lifestyle Company PUMA re-releases Puma Ultra Ride ID Collection.

Sometimes to reach extraordinary places, you have to remove excess boundaries. Built on the foundation of Reductionist Theory, UltraRide removes the limits with outsole cutaways to leave you with one basic running essential: cushioning and responsiveness for limitless potential. A light upper and supportive midsole plate merge through a dynamic bridge design. With reflective Runner ID technology for night visibility, combined with PROFOAMLITE cushioning and rubber surface for power at toe-off, UltraRide carries you to great.

Zip up and get out there no matter the condition!

Call it a running must-have. The Runner ID SS Tee is built with PUMA’s dryCELL technology to keep you dry and comfortable during your workout. An ultra-comfortable fabric for an enhanced, close-to-body feel features PUMA’s Runner ID technology to identify you on the road in low-light conditions. Night stride, approved

The Ultra Ride Runners negative space in the midsole reduces weight for a lighter stride. Its new profoamlite features an extremely lightweight, high-rebound EVA for instant cushioning. The engineered proplate provides reflex at toe-off to propel you forward through every stride. 

A PUMA running icon, the Ultra Jacket takes inspiration from the 2020 Games with a deep heritage in sport at its core. A technical jacket fully equipped with 360-degree reflectivity, storage solutions, dryCELL technology and ventilation features, and lightweight, recycled fabric. All that’s left to see: Great.

A staple running style, the Runner ID Full Tight is ideal for colder months. With strategically placed Runner ID technology, 3M reflectivity helps identify you on the road in low-light conditions. PUMA’s signature dryCELL technology keeps you dry and comfortable, while a textured, winterized fabric offers added warmth. Run the streets no matter the condition.

Herzogenaurach, September 25, 2020
DRESS CONSCIOUSLY WITH PUMA AND THE HUNDREDS
Sports company PUMA has teamed up again with community-powered streetwear brand The Hundreds for a new line of footwear, apparel and accessories designed with sustainability in mind. The collection is based on the idea of a hopeful future, expressing this message with more sustainable materials, organic cotton, and inspiring labels and graphics.

The PUMA X The Hundreds collection aims to increase awareness around our environmental impact and make us more conscious about the way we dress. Recycled and organic fabrics are used in the designs along with clever functionality. Many items are reversable, transformable, and multi-use. Sustainable materials used throughout the collection include recycled rubbers, organic cotton, chrome-free leathers, and recycled meshes for uppers, lining and sock liners. The looks are collegiate inspired with special graphics to highlight the sustainable aspect of the collection. 

The Hundreds continue to put their spin on classic PUMA silhouettes this season, pulling from the PUMA tennis archives for another PUMA X The Hundreds Performer, featuring bold colors and recycled materials on the upper. Design details include a mix of mesh and nylon on the upper with neoprene and synthetic overlays, a color blocked outsole, and an extra set of blue laces. Further footwear in the collection includes styles like the Future Rider and RS-2K.

With a fold down collar, full-zip closure, cuffs with an adjustable fit, and multiple pockets, the PUMA X The Hundreds Chore Jacket is made for personal comfort. The jacket comes in both black and tan and is made with recycled polyester. The PUMA X The Hundreds Chino Pants match the jacket in a recycled polyester and include belt loops for additional comfort. The PUMA X The Hundreds Reversible Hoodie and PUMA X The Hundreds Reversible Shorts are made with organic cotton and offer the chance for customization with a different print on each side. 

Cut down on plastic bags with the PUMA X The Hundreds Convertible Bag, which transforms from a shopper into a crossbody bag. The shopper includes “For the World” printed across the side with webbing carry handles.  The crossbody style has two large zip pockets on front made with organic cotton fabric and includes a detachable and adjustable webbing shoulder strap.  The super lightweight packable PUMA X The Hundreds Cap can be folded and stored away into an integrated pouch and is made of recycled polyester.

California-based The Hundreds was founded in LA in 2003 by Bobby Kim and Ben Shenassafar. It is a classic streetwear brand and a media platform dedicated to global street culture. PUMA and The Hundreds aim to transform the way we live and think in order to work towards creating a better world through this drop.

Outfit your look with the world in mind. Grab the latest from PUMA X The Hundreds when it launches on September 26th.

 

Alberto Turincio
Alberto Turincio
Teamhead Touchpoints Sportstyle
Liz Smith
Manager PR Sportstyle

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Herzogenaurach, germany, septmber 24, 2020
PUMA PRESENTS THE MANCHESTER CITY ESPORTS JERSEY
Sports company PUMA has today unveiled the first-ever Manchester City esports jersey for the 2020/21 season to be worn by Manchester City’s esports team. The bespoke new jersey has been specially developed exclusively for the esports team and features a stunning paisley pattern inspired by Manchester’s City’s Third kit.

Esports is a global phenomenon gaining immense popularity as a sport with spectators and players all over the world. PUMA is excited to continue its global esports strategy with the signing of some of the best esports organizations in the world. PUMA and Manchester City look to push the boundaries of football and gaming by creating a bespoke jersey exclusively for the Manchester City esports team to celebrate culture on the pitch and off the pitch. PUMA will continue this trend with more products dropping throughout the 2020/21 season.

The Manchester City esports jersey celebrates the rich music and fashion culture of the city. The jersey features a unique paisley pattern created for Manchester City featuring the details of the club’s crest. The pattern is synonymous with artists from the ‘Mod’ and the ‘Brit Pop’ eras of the 1990’s and was a staple of youth fashion in the 1960’s, influencing fashion and music culture in Manchester for generations. 

The new Manchester City esports jersey will be available from September 24th at PUMA.com, ManCity.com and at select retailers worldwide.

 

Herzogenaurach, 24 September, 2020
PUMA carves a statement in the tarmac with the sales premiere of the Mercedes-AMG Petronas F1 Team Speedcat Pro

Global sports company PUMA unleashes the fastest shoes with the very first sales premiere of the Mercedes-AMG Petronas F1 Team Speedcat Pro of Lewis Hamilton and Valtteri Bottas. The limited edition of those exclusive race boot is featuring exactly the same technology, fabrics and colors the current Constructors’ and Drivers´ World Champions are chasing podiums with.

PUMA is the official Team Supplier of the Mercedes-AMG Petronas F1 Team since 2012 witnessing a new era of motorsport. The global sports company is assisting the six-time consecutive Constructors´ and Drivers´ World Champions with the highest performance and safety standards of race gear. Light weight fabrics and fireproof material keep Lewis Hamilton, Valtteri Bottas & Co competitive and safe at the same time. PUMA is offering the race boots of Mercedes-AMG Petronas F1 team drivers Hamilton and Bottas for the very first time on sale, giving motorsport enthusiasts the super limited opportunity to get one pair of the fastest shoes PUMA has ever brought to life.

Lewis Hamilton is competing since 2013 in PUMA race boots and knows the shoes very well: “The advantages what the shoe is delivering is all about the feeling. Feeling the pedal, feeling the brake. You get the realest and most efficient feeling of the pedals in particular the throttle and the brake. “
His teammate Valtteri Bottas added: “It (Speedcat Pro) needs to be comfortable and it needs to be light weight. And of course, you want safety from it. For me it is the best racing shoe I have ever had in my career. “

Competing at the pinnacle of motorsport only comes with state-of-the-art materials for racing. Full throttle performance is guaranteed with the upper and inner lining of the PUMA Speedcat Pro made of lightweight fabrics that don’t compromise comfort and ensure protection against fire. Further weight reduction comes in the form of heel support made of real carbon fibre counter. The low-profile rubber outsole and the EVA wedge provides absolute control of the pedals with the right amount of comfort while keeping the shoe light and nimble.

Safety always receives the major focus of PUMA during the development process. The Speedcat Pro was consequently built in compliance with the latest FIA Homologation Regulations for Safety Equipment (FIA Standard 8856-2018) for the best protection in racing.

Get the engines started as the Speedcat Pro will only be available in limited numbers. Lewis Hamilton black race boot with purple form stripe will only sit with 44 pairs on sale. Valtteri Bottas pro model of the Speedcat Pro featuring a white form strip is limited to 45 pairs. 

The engine speed limiter is about to be in the red sector with the Mercedes-AMG Petronas F1 Team Speedcat Pro being available on eu.puma.com up from Thursday, 24th September, 5pm (CET).

 

Herzogenaurach, Germany – September 12, 2020
PUMA AND AC MILAN UNVEIL THE NEW AC MILAN AWAY KIT INSPIRED BY THE MUDEC MUSEUM

Sports company PUMA and AC Milan have today unveiled the new AC Milan Away kit to be worn by the men’s, women’s and youth teams for the 2020/21 season. The source of inspiration for the kit is Milan’s famous MUDEC -Museum of Cultures, as PUMA continues to craft kits from culture.

Milan is a city rich with culture and history; it is a city of glamour and creativity, home to some of the world’s most incredible architecture. To celebrate the essence and culture of the city, the new Away kit pays homage to the MUDEC museum by integrating the famous MUDEC architectural pattern into the white jersey.

The MUDEC is a museum and exhibition center dedicated to the research and understanding of the cultures of the world. The museum is home to incredible artistry and cultural artifacts from around the world, providing representation of the diverse cultures from each continent.

 

“MUDEC was born with the intention of giving voice, through the exhibition of works from all over the world, to the different cultures that have come into contact with Milan and the Milanese over time. It is a source of pride for us that the museum has been identified and selected by PUMA and Milan, not only as a modern icon of the city in transformation, but also and above all as a reference for constant research and attention to multiculturalism and promotion of diversity as founding values of contemporary living”, said Anna Maria Montaldo, Director of Modern and Contemporary Art Sector of the municipality of Milan.

“Throughout the history of AC Milan our second jersey has always been linked with matches and moments that live long in the memory. This jersey succeeds in maintaining the tradition and pride of our Club and its fans, and combines them with the unique blend of culture, passion and design that make the city of Milan so special”, said Casper Stylsvig, Chief Revenue Officer of AC Milan.

 

 

 

“The city of Milan has always attracted many different cultures and has become the most international city in Italy. For the AC Milan Away kit we wanted to celebrate the cultures that make the city of Milan so unique. The MUDEC Museum of Cultures celebrates international culture, which makes it a great source of inspiration. We used the iconic design from the architecture of this museum to celebrate the diverse cultures from around the world”, said David Bremond, Head of Product Line Management Teamsport, PUMA.

The new jersey is equipped with PUMA's thermoregulation technology which provides an improved moisture management system to maintain the perfect body temperature. Combined with laser-cut perforation on the front and engineered jacquard at the back, the jersey offers the latest in fit and mobility for optimal performance.

The new AC Milan Away kit is available from September 12th at PUMA.com, PUMA stores, AC Milan official stores, store.milan.com and at select retailers worldwide.

 

 

Luke Haidarovic
Senior Manager PR Teamsport

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