Every era has its own history and with each era we associate our own heroes and stories, special moments and in this case, a color. When you think of BVB in the 90’s, you automatically picture heroes of that time in their neon-colored jerseys. For the first time in almost 30 years, Borussia Dortmund will be back on the pitch in a unique neon yellow jersey for Sunday’s clash with old rivals Werder Bremen.

Following many historic duels during this time Werder Bremen are the perfect opponents. Bremen were BVB’s strongest competition during the 90’s including a historic battle for the 1995 Championship title, the first black and yellow championship in decades.

The jersey celebrates the heroes of one of BVB’s most successful eras by integrating images of BVB legends Michael Zorc, Karl-Heinz Riedle, Lars Ricken, Matthias Sammer, Julio Cesar, Knut Reinhardt, Stephane Chapuisat, Stefan Klos, Jörg Heinrich, Paul Lambert, Flemming Povlsen, Paulo Sousa, Heiko Herrlich and Günter Kutowsk into the fabric with a special message: “Every era begins with the will of its heroes.”

Super-fast meets ultra-soft in the new Lazertouch Pack by PUMA, introducing a classic black leather upper to the next generation FUTURE Z and ULTRA. The patented Lazertouch technology allows for a variety of specially crafted textures and graphics to be embossed onto the leather upper. The reengineered premium upper treated with advanced Lazertouch technology at key contact zones delivers impeccable touch and feel on the ball at any time, pitch or pace.



The FUTURE Z 1.1 has been crafted to enhance the playing style of the world’s most creative and entertaining players. Built around an adaptive FUZIONFIT+ compression band, the boot provides optimal lock-in and support for explosive movements. The premium leather upper enhanced with Lazertouch technology combine to provide superior touch and ball control. A cutting-edge Dynamic Motion System outsole has been developed for advanced traction to drive the opposition craZy.

Engineered for ultimate speed, the ULTRA 1.2 leaves the opposition in the dust. The ULTRA Lazertouch edition provides superior stability, durability and traction for explosive forward motion, speed and acceleration. The feeling of velocity is built into the design by combining a premium Lazertouch leather upper with an instinctive Peba SpeedUnit outsole, creating the ultimate weapon for speed and touch.



The lightweight Peba SpeedUnit outsole features a split sole design inspired by PUMA’s track running heritage. The soleplate combines subtle spikes in the forefront and V-shaped studs configured for lightning speed and acceleration.

The Wild Rider brings PUMA’s selection of ‘Futro’ styles to the next level - referencing different decades, mixing them up and combining them with modern technologies and construction techniques. The Wild Rider pushes the Rider product language forward, evolving it with fresh layers of material and futuristic circles at the midsole.

Taking archive inspiration from the Easy Rider II OG, the design is a ‘collage’ of past and future melted together – which can be seen in the debossed concave holes on the midsole and a rubber midsole wrap with embossed studs. This silhouette brings a whole new dimension to the Rider family, featuring a nylon upper with suede and premium leather overlays, TPU details on the eyelet and heel, a terry towel lining, deco stitching on upper, and the signature Rider foam. Just the heel alone has a series of unique design finishes, like a formstrip that flows into a heel pull, “Designed by PUMA” emblazoned across the back, and a hairy suede overlay. The back of heel also juts out from a futro inspired accent, further playing on the idea of motion that serves as inspiration for the shoe. Hints of vivid, almost industrial colors like royal blue to play with this idea of bringing together the past and the future.

The Mayze is made for those who embrace the spotlight, on stage and off. In the campaign Lipa is captured in a backstage set up in a show-stopping look featuring a layered PUMA T7 track jacket with bikini top and fishnets, and later on the way to an on-stage moment in a vintage PUMA windbreaker over a PUMA dress and zebra tights. Each look speaks to Dua’s styling vision and versatility of the Mayze sneaker.

“The Mayze is the perfect fit, it works for me on stage and off. The classic stacked sole is so versatile, I can work it into any look,” says Lipa.

A mix of archive inspirations and contemporary PUMA classics. The design of the Mayze features a stacked midsole with a split, derby construction, a TPU piece in heel, and a heel tab. While the upper is a combination of the brand’s leather construction from classic models.

Mayze is part of PUMA’s She Moves Us platform, which highlights some of its top female brand ambassadors to celebrate the women who have moved culture and sports forward and to inspire other women around the world. To learn more, click here.

The designs are inspired by the sea with colors like bright aquamarine, yellow, and a soft pink alongside mesh details. These looks are perfect for a beach day with items like unitards, shorts, a mesh tank and dress, and more. The footwear selection includes beachy takes on some of PUMA’s most popular women’s styles like the Cruise Rider, Oslo Femme, RS-Curve, RS-X and Hedra.

The Cruise Rider Ocean Queen makes a splash with an open mesh base with suede overlays, leather metallic formstrip and silver details throughout. The silhouette features a slightly higher midsole with sculpting details, a TPU piece in the back, and Rider foam for the ultimate comfort.

The Ocean Queen collection is part of PUMA’s She Moves Us platform, which highlights some of its top female brand ambassadors to celebrate the women who have moved culture and sports forward and to inspire other women around the world. To learn more, click here.

The FUTURE Z 1.1 has been crafted to enhance the playing style of the world’s most creative and entertaining players. Built around an adaptive FUZIONFIT+ compression band, the boot provides optimal lock-in and support for explosive movements. The upper is made of an innovative knitted material coated with a thin layer of GripControl Pro to provide superior touch and ball control. A cutting-edge Dynamic Motion System outsole has been developed for advanced traction to drive the opposition craZy.

The ULTRA 1.2 has been engineered for ultimate speed. For the players who leave the opposition in their dust. The ULTRA features an ultra-lightweight MATRYXEVO upper to provide superior stability, durability and traction for explosive forward motion, speed and acceleration. The feeling of velocity is built into the explosive design by combining the fully engineered MATRYXEVO upper with an instinctive Peba SpeedUnit outsole, creating the ultimate weapon for speed.

The Mirage takes inspiration from the PUMA archive and brings a new perspective on street style, using inspiration from the world of DJs and electronic dance music (EDM). The Mirage OG was first introduced over half a century ago, it was originally released as a lightweight track and field shoe and reissued as a jogging shoe in the 90’s.

PUMA’s Mirage Tech is part of PUMA’s growing selection of Futro styles, a mashup of retro sneakers with futuristic inspiration. This revamped style features trippy colors, eye-catching materials, and futuristic elements taking inspiration from the lights, energy, and atmosphere of EDM shows. This drop features a lighter grey color option with bright, bold accents of blue and yellow.

Legends aren’t born. Legends are made. Pulling from the wealth of footballing heritage and forward-thinking design, the new KING Platinum is made for the modern playmaker. The signature K-leather in classic black or white is paired with a premium tooling design to deliver elegance and class, on and off the ball.

The KING Platinum is a highly engineered boot equipped with the latest in performance technology. The super-soft K-Leather upper is enhanced with 3D touch texture for outstanding fit, refined touch and durability. The fit is enhanced with a snug knitted tongue, while the ultra-modern slim silhouette combined with the super lightweight ‘RAPIDSPRINT’ outsole makes the PUMA KING Platinum the fastest and lightest PUMA KING ever.

For their first collaboration together, PUMA X MAISON KITSUNÉ takes classic silhouettes and reworks them, resulting in a vintage yet modern look. Taking from Maison Kitsuné’s roots, the designs merge Japanese and French design elements, as well as incorporate PUMA’s DNA, to create a fresh and unique collection. The color palette plays with different shades but keeps it mostly tonal and earthy. Rubberized finishes and authentic co-branding help make this a collection that’s the epitome of chic street style. Maison Kitsuné’s signature Fox logos can be seen throughout the collection, coming from “Maison,” the French word for house, and “Kitsuné” the Japanese word for fox. It represents a symbol of versatility, much like the brand itself, and they know how to adapt according to inspiration, as showcased in this collection.

Maison Kitsuné’s signature elevated basics merge perfectly with classic PUMA silhouettes for the apparel in the collection. Detailed utilitarian pieces like the Military Jacket and Cargo Pants stand out alongside basics like track suits, tees, and hoodies that feature embroidery and minimalistic designs. The Military Jacket is made of a technical fabric that not only protects you from winds, but also keeps you comfortable in wet conditions too. It includes an all-over graphic print lining with thin padding and multiple front flaps and hook and loop pockets for secure storage solutions. Coming in perfect form and function, the Cargo Pants feature six pockets, graphic embroidery, and a regular fit.

 Rubber mudguards are a key element in the footwear story, rooted in Japanese heritage, much like Maison Kitsuné. The Ralph Sampson Mid comes in a black nylon upper with a molded rubber overlay in tan, in a mid-cut style. The Roma takes on a more subtle and clean look with a white leather upper with contrast stitching and a tan gum outsole. The collection also includes the Ralph Sampson Lo in two additional colorways.

Minimalism meets functionality at its fullest for the accessories in the collection, including a backpack, waist bags, caps, and bucket hat. The Backpack comes in a muted tan design with a zip opening, rolltop construction to vary volume, and an external padded laptop compartment. The Waist Bag comes in black and tan versions with multiple compartments and an adjustable jacquard webbing shoulder strap with PUMA x MAISON KITSUNÉ branding and embroidery.

KidSuper Studios is a homegrown artist collective based in Brooklyn, New York. In 2021, this circle of creatives joins with PUMA for a second season, offering their unique perspectives for a series of unexpected collection pieces. Bringing KidSuper founder Colm Dillane’s artwork to life, PUMA enters the crazy and colorful world of KidSuper, where classics are transformed into never-before-seen designs. 


The PUMA x KidSuper Studios second collaboration boasts mix-and-match design elements, experimental prints, and challenges the conventional look of a sneaker. Hook and loop closures, decorative zig-zag stitching, and embroidered branding are complemented by raw edges for a purposefully unfinished look. Inspired by Dillane's unbridled love of football, campaign images were shot with his favorite team and recent Copa Libertadores champions, Brazilian club Palmeiras. PUMA sponsored athletes William, Gabriel Veron, Weverton and Renan serve as the models for the collection.

Painting and sketching graphics handmade by KidSuper are brought to life on the apparel pieces in the collection. Items like the hoodie and puffer jacket have a printed painting. Sketches of a face are made into a camo print on the fleece top and pants. 

Possibly the most unique and impressive piece in the collection is the bathrobe. It comes in a red, yellow and white all-over-print with co-branded embroidery on the back with piping on collar edge, cuff and hem. It further features a belt, front pockets, and internal pocket. The football inspiration shines through in items such as the crew neck, adorned with the KidSuper football club logo.

Classic PUMA footwear styles are practically unrecognizable with the transformations in this collection. The RS-2K Slip-on is the standout piece, featuring the same camo inspired face print as the fleece top and pants, with a quilted upper. Mirage Mox and Trailfox Boot get colorful transformations and feature unique aspects like stitched leather pieces on the collar to hold a pencil on the Trailfox and tie dye laces on the Mirage Mox. The Vesuvo offers a more subtle option, with a white leather upper and semi-translucent rubber overlay on the heel, KidSuper Studios embroidery on hook and loop straps, and an exposed foam edge on the formstrip and tongue.

Inspired by the mission to push sport forward, the Accelerate and Eliminate continue the PUMA handball footwear tradition started in 1948. The latest shoes are inspired by the PUMA back catalogue, as the company reintroduces the iconic Accelerate (2005) and Eliminate (2011) shoes. Both trailblazing silos have been updated to combine the best of PUMA brand technologies and handball performance insight, delivering the fastest and most explosive handball performance footwear the company has ever made. 



On the court, speed is king. Accelerate Turbo NITRO is designed for wingers and the fastest players, introducing new standards in lightweight performance and energy return. The shoe features NITRO Foam for enhanced cushioning and propulsion, FURYCAGE+ and an engineered upper for multi-directional movement stability. The Accelerate will be endorsed by the leading PUMA players Luc Abalo (France), Timo Kastening, Tobias Reichmann and Emily Bölk (Germany), Mathias Gidsel, Jacob Holm, Emil Jakobsen and Lasse Andersson (Denmark), Daniel Pettersson (Sweden) and Veronica Kristiansen (Norway).

Eliminate Power NITRO is designed to meet the needs and enhance the performance of powerful playmakers. The Eliminate features NITRO Foam for optimized cushioning and propulsion, as well as the WEBCAGE+ and PWRPLATE technology for explosive cuts. The shoe will be worn by Dika Mem, Hugo Descat (France), Paul Drux, Fabian Wiede and Hendrik Pekeler (Germany), Rasmus Lauge (Denmark) and Andreas Nilsson (Sweden). 



“The Accelerate and Eliminate shoes are the culmination of thousands of hours of research and testing,” said Matthias Bäumer, General Manager BU Teamsport at PUMA. “The introduction of the new Accelerate and Eliminate is a statement for a new era of PUMA Handball. We have completely reimagined our product engine, investing in sports marketing partnerships and communications to bring our brand energy and passion to the handball category and push the sport forward, faster, through culture, innovation and conversation.”

In addition to the company’s player portfolio, PUMA is a proud partner of the German Handball Association (Deutscher Handballbund) and the Danish Handball Federation (Dansk Håndbold Forbund). Having won their second consecutive World Men's Handball Championship title in January 2021, the reigning men’s Olympic champions Denmark will look to retain their title at the upcoming Summer Olympics.



PUMA-sponsored club sides include Füchse Berlin, Rhein-Neckar Löwen (Germany), Montpellier Handball (France), Viborg HK, Skanderborg Håndbold, Skjern Håndbold, and NFH Nykøbing Falster Håndbold (Denmark) and LUGI Handboll (Sweden).

Motorsport is part of Porsche cars DNA since 1951. A remarkable fleet of race automobiles produced in Stuttgart-Zuffenhausen (GER) has been setting up a statement in regards of quality, endurance and performance since then. The Porsche 911 Carrera RSR 3.0 was unleashed on the circuits in 1973 at the International Race Of Champions (IROC) with a unique and bold color expression. The cars at the IRCO have been identically constructed to offer each driver – who had origins out of all different categories of racing - equal opportunities. The participants of this unique competition designed their race cars in a specific livery to differ from their competitors. The pallet of hues was striking and prominent to stand out orange, red or blue colors. PUMA has been playing around with the paint bucket to celebrate the signature livery of the RSRs at the International Race Of Champions with the striking PUMA x Porsche Legacy Statement Pack of Spring / Summer ´21 season.

Brave, confident, and joyful describes the attitude of the collection the very best. PUMA is sticking to its heritage inspired Porsche Legacy philosophy by highlighting the era of the Porsche 911 Carrera RSR 3.0 during the International Race Of Champions. The paint of the cars is more than aesthetics. It´s nostalgia, uniqueness and memorability at the same time. PUMA has adapted those impactful colors to the collection, coming in orange, blue, red and yellow. The apparel collection embraces timeless, sleek and simple silhouettes ranging from jacket and hoodies to pants and tees. The bold graphics of Porsche 911 are consistently featured on every item of the collection. Big and striking pockets on jacket, hoodie and pants provide the line additional jaw-dropping elements.