The ACCELERATE match ball is the perfect ball for accuracy and rapid action. It symbolizes the creation of energy brought to the game by PUMA players such as Luis Suárez, Antoine Griezmann, Jan Oblak, Raphaël Varane, Suso, Jules Koundé and Marc Bartra.

The ACCELERATE’s design provides optimal visibility on pitch and due to its eight large panels, permits exceptional connection with the ball enabling pure touch and striking capabilities. The ACCELERATE is FIFA approved, a synonym for high performance with a fresh new design that incorporates cutting-edge technology and high frequency molding to provide perfect sphericity, maintaining the balls shape and reducing water absorption. The aerodynamic surface is 1.2mm textural 3D PU, making it more resistant to abrasion and wear. POE foam is added to increase touch sensitivity, providing a firmer feel and better bounce consistency.

From the beaches of Santos to the biggest stage in South America. Football dreams come to life in the new NJR BRAZIL Collection.

The collection is inspired by Neymar Jr.’s proud heritage and love for his home country Brazil. The custom FUTURE Z 1.1, apparel range and accessories utilize Neymar Jr.’s signature PUMA logo and number 10 logo to create a vibrant all-over graphic print in Brazil blue, yellow and green. The custom font is inspired by the pichação found on the streets of São Paolo.

The FUTURE Z 1.1 NJR has been crafted to enhance the playing style of the world’s most entertaining player. Built around an adaptive FUZIONFIT+ compression band, the boot provides optimal lock-in and support for explosive movements. The upper is made of an innovative knitted material coated with a thin layer of GripControl Pro to provide superior touch and ball control. A cutting-edge Dynamic Motion System outsole has been developed for advanced traction to drive the opposition craZy.

The custom Brazil blue, yellow and green NJR graphic is displayed in a repeated pattern on both the sockliner and soleplate to create a beautiful tribute to Neymar Jr.’s beginnings. Additional personalization’s are included on both boot laces. Printed on the right boot lace is ‘Dream Chaser’ and on the left boot lace ‘Tudo Passa’ (everything passes), two statements that hold great meaning to Neymar Jr.

The NJR BRAZIL apparel includes the Neymar Jr. Graphic Jersey, Neymar Jr. Shorts (blue and green), Neymar Jr. Tee, Neymar Jr. Training Pant, Neymar Jr. Hoody, all in adult and junior sizes and the Neymar Jr. Baseball Cap. The accessories include the Neymar Jr. ULTRA Light Strap, Neymar Jr. Backpack, Neymar Jr. Gym Sack and Neymar Jr. Fan Ball, Mini Ball and Graphic Ball.

This is Cara’s most personal and introspective collection, inspired by the idea that in order to exist to one’s fullest potential, we must express and show all the parts that make us unique - otherwise we will never show our true selves. 



“For my second Pride collaboration with PUMA, I wanted to not only celebrate Pride month but also honor the strength of the community, specifically in regard to the mental health hurdles that the LGBTQIA+ community has faced,” said Delevingne. “I’m incredibly excited for the impact we will be able to make financially with the generous pledge PUMA has made to my foundation – there are loads of many deserving organizations that I’m looking forward to supporting.”



In an effort to raise awareness and support around the community, PUMA has announced that 20% of the proceeds, with a maximum donation of $500,000 USD, from the sales of this collection will go to the Cara Delevingne Foundation, a project of the Giving Back Fund, and be used to support LGBTQIA+ charities around the globe.



“PUMA is proud to celebrate Pride month with Cara and support the work she does year-round for the LGBTQIA+ community,” said Adam Petrick, Global Director of Brand and Marketing for PUMA.

The unisex collection includes apparel like tees, hoodies, a bodysuit, and leggings in addition to accessories like a fanny pack. The footwear includes a Pride inspired take on the classic PUMA Suede as well as a rainbow embellished slide. Bright details bring a sense of joy and celebration to the collection, with ombre, rainbow, and purple accents and ‘Forever Free’ emblazoned across many of the clothing items.

The Pride collection is part of PUMA’s She Moves Us platform, which highlights some of its top female brand ambassadors to celebrate the women who have moved culture and sports forward and to inspire other women around the world. To learn more, click here.

BVB (RE)MAKE HISTORY. Aiming to spark a new era of brilliant play and success, BVB look within to celebrate the club’s proud history, paying tribute to iconic designs from the club’s past and the legends who wore them.

The new jersey features Dortmund’s traditional yellow, with thin black stripes placed on the sleeves adding a classic contrast to the yellow and features the latest in performance innovation.

The new Home jersey combines 100% recycled polyester with advanced PUMA dryCELL thermoregulation technology to ensure uncompromising fit and mobility, keeping the athlete dry and comfortable. The jersey integrates an Ultra-light jacquard structure into the back of the jersey to enhance breathability during intense performance.

“As someone who loves streetwear, I was thrilled when PUMA approached me about being the face of a shoe outside of football,” said Neymar Jr. “You won’t take the Wild Rider off; I’ve been wearing it non-stop. É o meu favorito!”

 

This Wild Rider brings a whole new dimension to the Rider family, with fresh layers of material and futuristic circles at the midsole. Its premium design is inspired by the movement and motion of city life – always going forward, further, faster, and beyond.

 

“We consider the Rider family to be very much a constant evolving conversation; what started the Future Rider, which was very much linked to the Easy Rider II, has progressed into something that can stand on its own without being too obvious to the original inspiration,” says Danny Taylor, Design Lead Sportstyle Footwear. “With each release we are able to push the Rider product language forward, constantly evolving it season by season.”

Race suits for female racing drivers have traditionally been redesigned versions of those initially made for their male counterparts. But this year – when W Series will stage eight races in partnership with Formula 1 – W Series’ drivers will compete in PUMA racewear tailored specifically for the female body from the very start of the design process. This means that the season-opening race at Circuit Paul Ricard, France, on 26 June will be the first time that a fully female grid will compete in PUMA racewear tailored for women.  

James Clark (Head of Sports Marketing Motorsport & Operations, PUMA) said:

“Motorsport is in PUMA´s DNA, just like our brand´s principles of equality, diversity and inclusion. Hence W Series is a perfect fit with the values we share. For us at PUMA, it is irrelevant whether a driver is male or female, the only thing that matters is the passion for motorsport. We are very proud that we have been the official racewear supplier of W Series since 2019 and that this will continue in 2021. We recently launched a new women’s campaign called ‘She Moves Us’ which celebrates females who have moved culture and sports forward and will inspire women around the world. In terms of motorsport, there could not be a better ambassador for this campaign than W Series. The drive for more women in motorsport is proven by the partnership between Formula 1 and W Series this season. I am sure this will help W Series move one step forward and promote the series on a global scale. Besides our passion for motorsport, we want to make sure that the W Series drivers feel safe, competitive, and comfortable in the cockpit. So PUMA has designed tailormade race suits for female drivers to ensure a perfect fit.”

The OP-1 PWRFrame emphasizes pure functionality through an almost simplistic approach, taking architectural structures as a basis behind the design inspiration, while simultaneously creating a bold look through the overall silhouette. 



“The design emphasizes functionality through a collage of contrasting construction techniques and manufacturing processes,” says Danny Taylor, Lead Sportstyle Designer for PUMA. “The PWRFrame component defines the overall vibrant look and shape of the shoe. It splices through the two-part midsole and loops around the heel, giving the design its unique aesthetic and DNA, while still retaining enough simplicity to communicate its functionality.”



The OP-1 PWRFrame plays with a contemporary and clean design. The upper contrasts more technical processes, like bonding and embroidery, with traditional overlay elements for a streetwear focused design. Neon accents on the PWRFrame component appear throughout all the OP-1 PWRFrame styles to draw attention to this new tech. It features a continuous ring of support from heel to midfoot – providing optimal comfort. Serving as the connecting structure between specific points on the shoe that require stability, the aesthetic of this element represents a more industrial approach. 

The new AC Milan Home kit takes inspiration from the energy, creativity and style of Milan. The new kit celebrates what it means to ‘Move Like Milan’, reflecting the rapid acceleration of the city’s culture as Milan reinvents itself. With respect to tradition and a commitment to innovation, ‘Move Like Milan’ is to move with passion and elegance striving to be more than a just a football club.

The jersey features Milan’s iconic red and black stripes reinterpreted at various widths in a single, symmetrical design, celebrating the creative balance of tradition and modernity giving rise to a new Milan, from the pitch to the streets to the city skyline.

As a horizon of modern skyscrapers emerges in the city, so does a new state of mind. The Milanese are embracing international influences at a striking pace, setting their sights on the future, eager to spark a new era of creativity and innovation for the ever-elegant metropolis.

The two captains of AC Milan’s Women’s team and Men’s team, Valentina Giacinti and Alessio Romagnoli shared their comments on the new Home kit designed by PUMA.

Giacinti said, “I’m really excited to be wearing this kit on the pitch for the first time in our next game. I love the design, modern yet traditional, and how it has been influenced by the city of Milan.”

Romagnoli added, “Wearing the red and black colors day in and day out gives me immense pride. The new kit looks really modern, and you can truly see where the inspiration for the stripes comes from – it is a great representation of Milan’s new and expanding skyline.”

“AC Milan as a club is a mirror of the energy and spirit of the city of Milan,” said Casper Stylsvig, Chief Revenue Officer at AC Milan. “We are very proud to be launching our new Home kit today and debuting it on the pitch for the first time with our Women’s team. Once again PUMA’s new jersey captures the true essence of Milan, a unique blend of football, fashion and culture that truly sets this club and this city apart.”

“I’m in love with the Forever Luxe collection, it hugs me in the right ways,” says Winnie Harlow. “It doesn’t only offer a great luxurious look, but the performance benefits are just on point.”

The new drop of the Forever Luxe collection includes: 

Forever Luxe Tank
Luxury only. The Forever Luxe Tank goes hard on tech without sacrificing a luxurious hand feel. This soft fabric was made with recycled polyester, mixed powermesh, and dryCELL tech, giving you an eco-friendly performance go-to that keeps you cool and wicks away sweat.

Forever Luxe Bra
The Forever Luxe Bra is made of ellaVATE fabric and dryCELL tech for a sweat-wicking, four-way stretch that feels cool to the touch. You get mid-intensity support through stabilizing shoulder straps, a plush elastic band, and a front-mesh insert for breathability. It’s luxury that serves looks but works harder.

Forever Luxe Tight
The Forever Luxe Tight is made for first class. Premium ellaVATE fabric meets dryCELL tech, giving you sweat-wicking, four-way stretch tights with a luxury hand feel. But it’s not all looks. The Forever Luxe Tight offers flatlock stitching to ease friction as you flex and a waistband pocket to secure your stuff while you make your moves.

Suede Mayu is a chic take on a classic, with over-the-top proportions and a wrapped platform midsole. It’s cool, comfy, and inherently versatile, making it the perfect everyday shoe. As the face of the new silhouette, Dua plays dress up with the new Suede Mayu, captured by Sorrenti in a stylish dressing room for this campaign.  

“I love a platform that works across so many looks, day to night," says Lipa. “The Suede Mayu is so versatile, it’s the perfect everyday shoe!” 

While keeping the original upper as a cue from the archive design of the Suede, the tooling has been completely re-designed. Its proportions are blown up to achieve a more edgy and contemporary look, pushing forward the original court DNA of the shoe. The style builds on the growing platform trend with a bold tooling and an elevated look, while keeping it lightweight and comfy. It comes in a variety of colors including a bold blue style, as worn by Dua Lipa, a fiery red, and more classic black and white options.  

For a playful take on fashion, get the Suede Mayu when it drops on PUMA.com, PUMA stores and select retailers on April 22nd.

On the quest for high-end functionality and performance, PUMA and Porsche Design chose latest technologies and materials to achieve their common goals. NILIT Breeze yarns provide a unique cooling effect and an ultra-soft touch. The technology helps to maintain a comfortable body temperature during and after physical activity with extreme resistance, optimal support and flexibility. The active line of the Spring / Summer ´21 collection embraces the NILIT Breeze functions from jacket to tee.  The EvoKNIT items add a seamless construction with woven overlay panels.

The range offers padded jackets, vests, bomber jackets as well as hoodies. The padded line comes in FIRST MILE fabric, a people-focused network that strengthens micro-economies by collecting plastic bottles that are then turned into yarn. The Padded Sweater additionally features a blend of Merino in the sleeves while the Sweat Hoodie Jacket and  the Sweat Pants offers you a cool and comfortable look on your way back from the gym.

As a statement piece the RCT (Ready to React) line of the PUMA x Porsche Design collection translates the latest technologies into functional yet eye-catching items. The RCT Jacket´s “livery” for example features a reflective shell fabric with wind cell and rain cell functions, taped seams and stretch fabric to blend performance and comfort.

To complete the set the PUMA x Porsche Design Spring / Summer ´21 collection offers state of the art technology as well for footwear. The RCT XETIC Trainer Disc is featuring the latest innovative midsole technology from PUMA: XETIC. It uses a combination of foam and structure to create a breakthrough cushioning system. The upper is made out of textile with silver reflective details and a leather eye stay. All textiles and upper materials are recycled, and the leather used is chrome free. Besides those statement kicks PUMA x Porsche Design offers a full range of lifestyle and active footwear.