HERZOGENAURACH; GERMANY; DECEMBER 07, 2020
PUMA AND KEVIN PRINCE BOATENG PRESENT SPECIAL BLACK LIVES MATTER ULTRA FOOTBALL BOOTS
Sports company PUMA has collaborated with PUMA athlete Kevin Prince Boateng to produce a special pair of "Black Lives Matter" ULTRA football boots as part of the PUMA #REFORM initiative.

The #REFORM initiative was established in October 2018 to commemorate the 50th anniversary of track-and-field athlete Tommie Smith’s silent gesture. It was born of a desire to come together to take a stand for universal equality. 

Grounded in three core pillars—ending racial, LGBTQ+, and gender discrimination— #REFORM drives and advocates for social change. By partnering with communities, like-minded activists, and organizations around the world, PUMA can take action to make a difference, together.

Kevin Prince Boateng has continued to push for equality and change following his own experiences of racism on and off the pitch. Kevin reached out to PUMA to collaborate on this special boot and to discuss ways to help drive social change in football and society.

To learn more about #REFORM please visit - https://us.puma.com/en/us/reform

 

Herzogenaurach, germany, december 03, 2020
A NEW PERSPECTIVE: PUMA REIMAGINES THE CLASSIC MIRAGE SHOE
Sports company PUMA’s newest product franchise, the Mirage, is adding a new perspective to a classic from the Archive. The Mirage Mox is the latest addition to PUMA’s growing selection of Futro styles, a mashup of retro sneakers with futuristic inspiration. Mirage Mox takes design cues from the '90s running shoe and transforms them for today’s sneakerheads. 

The Mirage has been in the PUMA family for close to half a century, first introduced as a lightweight track and field shoe and then reissued as a jogging shoe in the 1990s with a die-cut eva midsole.

Today’s revamped design brings a new perspective to street style with its Futro look. The Mirage Mox is inspired by the world of electronic music and DJs with trippy colors, eye-catching layers of materials, and futuristic elements. The iconic overlay on the forefoot is a direct link back to the Mirage OG and pays homage to the shoe's history but is redesigned to have a less retro-running look. Details like the unique TPU piece in the heel and bright accents of color bring a fresh take to this classic silhouette. 

Remix your style when the Mirage Mox drops on December 4th. Lookout for more futuristic styles in 2021, when additional colorways and new designs will join the growing Mirage family with a unique partnership that will bring its DJ inspiration to life.

Mirage Mox will be available on PUMA.com, PUMA stores, and select retailers worldwide.

herzogenaurach, germany, december 02, 2020
Superwomen of the circus: puma and charlotte olympia debut second collection
Sports company PUMA and British luxury shoes and accessories brand, Charlotte Olympia, have come together again for collection of footwear, apparel and accessories inspired by the superwomen of the circus.

The second collaboration from PUMA and Charlotte Olympia honors the strong, beautiful and
different representations of femininity of superwomen of the circus, with a spotlight on
acrobats. A hula hoop performance by ‘The Amazing Amazi’ showcases the collection for the
campaign video, unifying the pieces and inspiration as one. Charlotte Olympia’s signature
whimsy and playfulness lend themselves perfectly to the theme, creating a fun and
inspiring PUMA x Charlotte Olympia collection.

The pieces include a mix of streetwear and sporty, tight-fitted silhouettes with circus-inspired finishings. Beautiful details like
embroidery, ruffles, and unique cut lines add a feminine touch to the dark silhouettes in black
and burgundy.

“With the second capsule collection, Charlotte Olympia and PUMA have shown again how to create super feminine and playful products,” said Heiko Desens PUMA’s Global Director of Design and Innovation. “Cool references to athletes from circus nostalgia give a refreshing ‘tongue-in-cheek’ feeling. I enjoy the way she creates a modern and young women’s style.”

The footwear features a mix of natural, soft materials with high shine meshes and metallics, brogue detailing, and ruffles on PUMA icons like the Pulsar, Cali Wedge, Mile Rider and Rise. The PUMA X Charlotte Olympia Rise comes in an all-black upper with playful details like satin ribbon laces, delicate ruffles on the lateral, leather overlays, and gold piping on the quarter.


Perhaps the most eye-catching piece in the collection, the PUMA x Charlotte Olympia
Jumpsuit, features a co-branded elastic waistband and twisted front construction. This
jumpsuit is made for any occasion with its v-neck, tight fit, and all-black construction.


Another standout piece in the collection, the PUMA x Charlotte Olympia Reversible Bomber
Jacket, is a glam-retro bomber jacket which has two options of being worn. One side is
burgundy with the PUMA Cat logo in a graphic all-over print, while the other side is all-black
with spider web quilting and “Charlotte Olympia” emblazoned across the back.

Another interchangeable piece in the collection, the PUMA x Charlotte Olympia Headband, is a knitted headband with gold threading. The piece can be worn two different ways: one side with turban knot detail to create a feminine retro look and the other with a woven label with the co-branded logo for a cleaner, sporty look. In a trend-relevant bucket silhouette, the PUMA x Charlotte Olympia Bucket Bag includes iconic Charlotte Olympia feline ‘Kitty’ embroidery and a quirky ear detail on the front pocket. The bag comes with a fully detachable and adjustable webbing shoulder strap and a short carry handle, also in webbing. A drawcord opening into the main compartment and zip pocket on the front makes for easy storage
solutions.

London-based footwear and accessories designer Charlotte Olympia Dellal founded her eponymous brand in 2008. Her luxurious and whimsical designs are known for their meticulous attention to detail, arresting use of color and feminine silhouettes. Get ready to pounce and perform when the PUMA x Charlotte Olympia collection premiers on PUMA.com, in PUMA stores and selected retailers starting December 4th, 2020.


Herzogenaurach, Germany – December 1, 2020
THE PUMA X BALR. COLLECTION

Global sports company PUMA has followed the recently released PUMA x BALR. capsule, featuring the FUTURE 6.1 football boot, Future Rider Lifestyle shoe and apparel collection with reimagined fresh takes on AC Milan, Manchester City, Olympique de Marseille and Borussia Dortmund jerseys.

The PUMA x BALR. collection features BALR. interpretations of each club’s jersey, integrating the iconic home kit colors of each club into the stylish black jerseys. The collection is crafted using premium materials and unique designs, featuring hexagonal patterns bespoke to each jersey based on BALR.’s iconic branding, referencing the pattern found on footballs and football nets.

BALR. is known for its premium fashion, travel products and accessories, inspired by the lifestyle of professional football players. The PUMA x BALR. jersey collection combines the best of both brands, blending football performance and fashion into a sleek street-ready collection that bridges the intersection of football, culture and lifestyle.

The PUMA x BALR. collection is available from December 1st at PUMA.com, PUMA stores and select retailers worldwide.

 

Herzogenaurach, germany, november 18, 2020
WINNIE HARLOW MAKING MOVES IN THE ALL NEW PUMA CRUISE RIDER

Sports company PUMA is adding a fresh extension to the Rider family, the Cruise Rider – featuring fresh colors and a bold design. PUMA ambassador Winnie Harlow takes her style sky high with this new shoe that is higher, bigger and better than any Rider yet.

“The new Cruise Riders are soooooo me!” says Winnie Harlow. “What I love most about them is that I don’t have to worry what I pair them with, they go with everything.”

The Cruise Rider is a women’s specific style made for those who are making big moves. This kick is a step above the rest with fun color blocking, a dynamic material mix, and a stacked outsole. The silhouette features a slightly higher midsole with sculpting details, a TPU piece in the back, and Rider foam for the ultimate comfort. A mesh and nylon upper with suede overlays in vibrant colors like teal, bright yellow, and a dash of pink, adds a playful touch to the design.

Make moves with the all-new PUMA Cruise Rider when it drops on PUMA.com, PUMA stores and select retailers on November 18th. New and exciting colorways will be available during 2021.

 

herzogenaurach, germany, november 16, 2020
THE SUPER MARIO 3D ALL-STARS™ COLLECTION BY PUMA IS HERE
The wait is over, the second drop of the PUMA and Super Mario™ collaboration is just a couple of days away, created to commemorate the 35th anniversary of the Super Mario Bros. franchise. Iconic Super Mario game elements such as colors, graphics, and fan-favorite characters are used throughout the collection.

The inspiration for this footwear and apparel collection comes from the Super Mario 3D All-Stars™ game featuring three of Mario’s greatest adventures, Super Mario 64™, Super Mario Sunshine™, and Super Mario Galaxy™. This exciting partnership features some of PUMA’s most distinctive silhouettes, Clyde, Future Rider, RS-Fast, and a version of J. Cole’s signature basketball shoe the RS-Dreamer. The apparel includes a selection of tees and sweatshirts that match the design inspiration of each shoe.

The Future Rider Super Mario 64 are inspired by Super Mario’s first 3D adventure. The upper design takes nods from Mario’s recognizable red and blue outfit, his trusty Wing Cap, and the game’s landscape color palette. Additional details include a set of bricks on the midsole, a wing embellishment on the heel, and a Super Mario 64 hangtag.

Mario’s adventures in the tropical Isle Delfino are the inspiration for the design of the Clyde and RS-Dreamer Super Mario Sunshine, the latter is court ready with PUMA Hoops technology. Both feature details from the water-filled game, like the F.L.U.D.D., the Shine Sprites, and overall color scheme. The Clyde Super Mario Sunshine also includes a Mario hangtag where he is seen holding his F.L.U.D.D.

In 2007 Super Mario Galaxy was released, a title that took Mario out of this world and transported him into deep space. The color palette for the RS-Fast Super Mario Galaxy is a mix of black, purple, white, and metallic silver with a galactic print. Mario’s sidekick, Luma, is clearly noticeable throughout the design.

 An exciting surprise that pays homage to Nintendo’s original console will drop early in December, the Future Rider Nintendo Entertainment System™ shoe will be available in infant, kids, and adult sizes. The grey, red, and black color scheme is a direct nod to the system’s design. The tag on the shoe’s tongue features the cover of the first-ever Super Mario Bros. game. Other fun embellishments include the Power and Reset buttons, and a hangtag shaped like the Classic NES™ Controller.

The Future Rider Super Mario 64, RS-Fast Super Mario Galaxy, and the Clyde and RS-Dreamer Super Mario Sunshine will be available starting Friday, November 27th. The Future Rider Nintendo Entertainment System shoe will be launching globally on Friday, December 4th.

All styles will be available on PUMA.com and select retailers worldwide, while the Clyde and RS-Dreamer Super Mario Sunshine will be available exclusively at U.S. Foot Locker stores and online.

Herzogenaurach, germany, november 16, 2020
FLASH PAST DEFENDERS AT THE SPEED OF LIGHT WITH THE NEW ULTRA 1.2
Sports company PUMA has today launched the ULTRA Speed of Light, engineered to deliver the game’s fastest football boot worn on-pitch by PUMA’s leading gamechangers; Antoine Griezmann, Sergio Agüero, Eugénie Le Sommer and Nikita Parris. 

The latest evolution of the UTLRA features an updated ultra-lightweight MATRYXEVO upper with a new weave structure, providing superior stability, durability and traction for explosive forward motion speed and acceleration. The feeling of velocity is built into the explosive design combining a fully engineered woven MATRYXEVO upper with an instinctive Peba SpeedUnit outsole to create the ultimate weapon for speed.

The lightweight Peba SpeedUnit outsole features a split sole design inspired by PUMA track running heritage. The soleplate combines subtle spikes in the forefront and V-shaped studs configured for lightning speed and acceleration. A thin GripControl Pro skin is applied in key areas to provide complete control on the ball at uncatchable speeds. 

The ULTRA Speed of Light launches in NRGY blue and yellow alert and is available on pre-sale from November 16th at PUMA.com and key football accounts, with global release on November 19th at PUMA.com, PUMA stores and at leading football retailers worldwide.

 

Herzogenaurach, germany, november 12, 2020
Icons of Fast: PUMA and Porsche unveil a collection of shoes inspired by the 911 Turbo
Global sports company PUMA, in collaboration with Porsche Cars North America, Inc. (PCNA), is launching a limited-edition collection of shoes inspired by the Porsche 911 Turbo. The entire set will include eight different sneakers to spotlight eight generations of the 911 Turbo sports car.

Generations of automotive enthusiasts have come to appreciate the heritage of the Porsche 911 Turbo. Establishing a new era in the 1970s, this icon set a benchmark for the sports car maker’s top-of-the-line 911 variant for its entire production. When the first turbo model was unleashed in 1975, it was the fastest production car in Germany. 

It was just a matter of time until PUMA and Porsche would cross paths to create a limited and unique footwear line celebrating the legacy of the eight generations of the Porsche 911 Turbo – an ideal match to the Puma motto “Forever Faster.” For the collaboration, PUMA selected its Future Rider and motorsport-inspired Speedcat silhouettes to create two limited collections: “Air-Cooled” and “Water-Cooled.” The Future Rider was chosen to represent the first four generations of air-cooled 911 Turbos, Type 930 3.0 L and 3.3 L, Type 964 and Type 993, and the Speedcat picks up the more recent variants, the Type 996, 997, 991 and 992.

“To see the Porsche heritage so seamlessly translated into the design language of PUMA has been a thrill,” said Pedro Mota, Vice President of Marketing, Porsche Cars North America, Inc. “Introducing a new generation of the 911 Turbo this summer was exhilarating, and working with PUMA to celebrate the occasion has allowed us to share our sports cars beyond our core enthusiasts.”

Anja Egger, Head of Business Unit Marketing PUMA Motorsport, explained: “When Porsche approached us to design a capsule to celebrate the iconic 911 sports car we were immediately taken by the idea. Our 70s inspired Future Rider silhouette perfectly captures the historic era of the Air-Cooled Porsche 911 sports car, while the Speedcat is a true race inspired style capturing the slick lines of the water-cooled generations of 911. We are excited to release this capsule to Porsche and PUMA fans alike.”

The PUMA x Porsche collection will only produce 500 pairs per unique sneaker design across all sizes. Colors in the collection ranges from Palace Blue-Galaxy Blue to High Risk Red - PUMA Black and Golden-Rod to Glacier-Gray injecting the shoes with a jaw-dropping look. These provide a visual link to original Porsche vehicle hues including Riviera Blue, Guards Red, Saffron Yellow Metallic and GT Silver Metallic.

In creating the shoes, designers looked to the cars themselves. Drawing on popular period-specific paint colors and the iconic rear wing, to lightbars, interiors, and body lines. They were all used as inspiration to create a collection of shoes as loud, fast, and captivating as the 911 Turbo itself.

The shoes will retail for $150 per pair and are available online at us.puma.com, www.porsche-design.com/icons-of-fast, as well as in-stores at the PUMA flagship store in New York, Porsche Design stores in the greater Los Angeles and Miami areas, Houston and the Porsche Experience Centers in Atlanta and Los Angeles.

Porsche and PUMA have worked together previously, as the sports company is the exclusive technical partner of Porsche Motorsport including the Porsche GT Team and TAG Heuer Porsche Formula E Team for fireproof racing clothing, team wear as well as shoes and luggage. Porsche Design also entered a strategic relationship with PUMA in 2019, resulting in seasonal collections of high-end sportswear, footwear and accessories.  

To learn more about the partnership, visit www.porsche-design.com/icons-of-fast/partnership. 
For media images of the shoe collection, visit the U.S. Porsche Newsroom.

Boston, Massachusetts, November 12, 2020
TEAM HEAT: PUMA RELEASES FIRST-EVER PUMA X CLOUD9 KICKS
Global Sports company PUMA has teamed up again with esports brand, Cloud9 for the latest collection featuring the debut of PUMA x Cloud9 footwear along with apparel and accessories. The full collection includes striking Cloud9 blue vibes mixed with bold PUMA designs. 

 A trio of PUMA footwear silhouettes appear in the collection, which include the Future Rider, RS-X and the AGF (Active Gaming Footwear). The Future Rider has a casual street style accented with  Cloud9’s vibrant blue color throughout and a lightweight midsole for soft cushioning, while the RS-X boasts a bold and exaggerated silhouette with RS technology (short for Running System) and an ultra-cushioned midsole. 

The Active Gaming Footwear features a sleek design that delivers seamless comfort, support and grip engineered to adapt to different active gaming modes with its sock-like fit. 

All three styles were made for the casual gamer at home and for those who compete on the big stage, allowing gamers of all levels to be comfortable no matter what they’re playing.

The full PUMA x Cloud9 collection will be available on PUMA.com, www.Cloud9.gg and at the PUMA NYC Store. Select items from the collection will also be available at Footlocker, amazon.com and Pacsun. Throw on the latest threads or lace up our first-ever Cloud9 branded kicks when they drop on November 12, 2020. 

Herzogenaurach, germany, november 11, 2020
WINNIE HARLOW’S FAVORITE GO-TO PUMA TRAINING LOOK
Winnie Harlow sports PUMA’s all new Forever Luxe performance apparel line. This elevated crossover between fitness and fashion is created with premium, technical styles delivering the best-in class look and feel. The pack includes a bra, tights, tank, pullover sweat, and a hooded jacket in a sophisticated color palette.

Forever Luxe is a performance line created by PUMA, it is made of premium fabrics that can keep up with your workouts and, at the same time, make you look extraordinary. This is one of Winnie Harlow’s go-to looks, “I like to wear something that will allow me to feel comfortable during the day, that I can wear to the gym, and go on with my day,” she noted.

Product highlights include a comfortable, high waist tight with a body contouring, textured print, and a long line, mid impact bra hook up. The pullover sweat is the perfect touch of sophistication and tech for lounging around or recovering after a workout. The dark grey designs are highlighted with a vibrant palette featuring fizzy yellow, bright berry, and night rose colorway.

Winnie Harlow’s favorite training pieces from PUMA include the Forever Luxe pack, get yours on PUMA.com, PUMA Stores, and select retailers worldwide.

Herzogenaurach, germany, november 10, 2020
KARSTEN WARHOLM SHOWCASES HIS FAVORITE PIECES FROM THE NEW PUMA X HELLY HANSEN COLLECTION
Global sports brand PUMA and technical and performance brand Helly Hansen have partnered together for a third collection inspired by the arctic patrol, where the technical aspect of clothing becomes essential. Fellow Norwegian and PUMA athlete Karsten Warholm shows us his favorite pieces from this winterized collection.

“My favorite piece from the new PUMA x Helly Hansen drop is most certainly the jacket – it’s perfectly crafted to keep you warm. Trust me, I’m from Norway! The construction is just sublime, and all of the details are created for the toughest weather,” mentioned Warholm.

Karsten Warholm, current 400m hurdles World Champion, sports the PUMA x Helly Hansen Tech Winter Jacket, the perfect piece for a Nordic winter. The jacket is made for warmth and comfort with StormCELL technology to keep dry and comfortable, a high collar with a water repellent, 2-way full zip closure, and a packable facemask for better protection against cold weather conditions. The technical details of the jacket add convenience with flap pockets with reflective piping details and a mesh insert on front, a reflective hood that packs away into a pocket at the collar, an inside zip pocket with a loop for headphones and mesh pocket for storage solutions. The jacket is paired with PUMA’s own tie to the Nordics, the Oslo-City x Helly Hansen. A progressive take on a classic silhouette, the shoe features suede and leather overlays, reflective details, and a molded rubber toe cap, making it the perfect shoe for style and winter protection.

For over 140 years, Helly Hansen has been paving the way in professional gear for sports and workwear, both on land and at sea. Their performance ski and sailing gear is designed to endure the planet’s harshest environments, so adventurers can continue to explore, search, and discover no matter where they may be. The third season of PUMA x HELLY HANSEN takes inspiration from cold weather sailing and patrol gear. These highly technical, arctic-inspired designs have a futuristic look and feel, with stormCELL technology, polarized fleece, and reflective detailing. This unisex collection features winterized footwear, apparel and accessories.


Prepare yourself to brave the winter weather with the PUMA x HELLY HANSEN collection when it drops on October 30th on PUMA.com, PUMA stores, HELLYHANSEN.com, HELLY HANSEN stores and selected retailers globally. 

 

Herzogenaurach, germany, november 05, 2020
LIVE LIKE A BALR WITH THE NEW PUMA X BALR. COLLECTION
Global sports company PUMA and Dutch lifestyle brand BALR. have once again joined forces to introduce their second collection. The PUMA, designed by BALR. collection includes limited edition versions of the FUTURE 6.1 football boot and the Future Rider lifestyle shoe, along with pants, shorts, hoodies, jerseys and a portable bag.

BALR. is known for its premium fashion, travel products and accessories, inspired by the lifestyle of professional football players. The PUMA x BALR. collaboration combines the best of both brands, blending football performance and fashion into a sleek street-ready capsule collection that bridges the intersection of football, culture and lifestyle.

“BALR. are a truly authentic brand rooted in football and culture,” said David Bremond, Head of Product Line Management Teamsport, PUMA. “This year we have added more assets to the collection, creating a unique lifestyle capsule. PUMA and BALR. follow the same path as we continue to push the boundaries of football beyond the pitch.”

The new Fall 2020 collection packs more football dreams than ever into premium materials and designs, featuring a subtle hexagonal pattern throughout, based on BALR.’s iconic branding, referencing the pattern found on footballs and football nets. 
 

Juul Manders, CEO of BALR.: “I’m excited and proud that we are able to launch another great collection after last year’s hugely successful collaboration. With this year’s collaboration we have really taken the collection to the next level. The partnership between PUMA and BALR. really shows how two brands with a shared vision can achieve greatness.”

PUMA and BALR. will be launching the new collection together with a squad of next generation superstars led by James Maddison, Allan Saint-Maximin and Reinier Jesus, who are making waves on and off the pitch, living the life of a BALR.

The PUMA X BALR. Collection is available from November 5th at PUMA.com, PUMA stores and select retailers worldwide.

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