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Herzogenaurach, Germany – November 19, 2021
PUMA HONORS EDERSON & JORDAN PICKFORD WITH SPECIAL GOLDEN GLOVE EDITIONS OF THE FUTURE Z 2 AND ULTRA GRIP 1 HYBRID PRO
As the season kicks into high gear PUMA has celebrated Ederson and Jordan Pickford’s pursuit of glory for the Premier League™ Golden Glove by creating special gold editions of the FUTURE Z 2 and the ULTRA Grip 1 Hybrid Pro.

Ederson’s custom gold FUTURE Z 2 gloves have been engineered for extreme comfort and optimal fit. The gloves feature a Latex Upper for optimal stability and enhanced punching with a duo super-soft 4mm Latex Palm for exception grip in all weather conditions. The FUTURE Z 2 has a specially modified Thumb Wrap for increased catching surface area and a Knitted Backhand for seamless construction and optimal fit.

Jordan Pickford’s Golden Glove edition of the ULTRA Grip 1 Hybrid Pro features 4mm Ultimate Grip Latex with an additional layer of cushioning on the palm for superior grip and provides optimal surface area for catching in all weather conditions. The gloves integrate a Latex Backhand for optimal stability and support when punching the ball and utilize a Latex Wrist Strap for wrist lockdown with a lightweight textile material for lightweight comfort.

The Golden Glove editions of the FUTURE Z 2 and ULTRA Grip 1 Hybrid Pro are available from November 19th at PUMA.com and select retailers worldwide.


Luke Haidarovic
Senior Manager PR Teamsport

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Herzogenaurach, germany, november 18, 2021
PUMA LAUNCHES THE PUMA KING TOP DASSLER LEGACY IN HONOR OF ITS FOUNDER RUDOLPH DASSLER
Sports company PUMA has today unveiled a special-edition of the iconic PUMA KING with the stunning KING Top Dassler Legacy football boot. This season PUMA has reached for the archives and brought back the legendary version of the KING to honor PUMA founder Rudolph Dassler.

In 1948, Rudolph Dassler set out to create the fastest sports brand in the world. 20 years later, Rudolph applied this vision to a football boot and kicked off a dynasty, a never-ending pursuit of on-pitch excellence and elegance.

In tribute to Rudolph’s days working as a laundry boy, a job that set him on the path toward founding the big cat, PUMA reissue the classic KING with laundry-inspired care labels, premium materials and gold metal charms.

The KING Top Dassler Legacy brings back the iconic KING fold over tongue and custom premium leather with the classic double stitching and silicone backing. The boot features a conical stud configuration with translucent tips and a lightweight outsole for superior traction. The slick white KING integrates gold accents and the original Dassler branding – celebrating a legacy of innovation and broken records. The Legend is Back.

 

Be legendary with the PUMA KING Top Dassler Legacy in White, Egg Nogg, Navy and PUMA Team Gold available from November 18th at PUMA.com, PUMA stores and select retailers worldwide.

Herzogenaurach, Germany; November 10th, 2021
PUMA AND MAISON KITSUNÉ CELEBRATE EVERYDAY ELEGANCE IN SPORT
Sports company PUMA and independent Paris fashion house Maison Kitsuné are partnering together for a second collection where sport meets urban-chic, merging the brand’s Paris-meets-Tokyo aesthetic with PUMA’s classic styles and sport heritage.

The PUMA x MAISON KITSUNÉ collection stays true to its clean, aesthetic style and extends its Japanese-French heritage from the first season onto its second. Designs take inspiration from Japanese streetwear and are elevated with touches of French elegance. This simple yet elevated streetwear collection includes apparel, footwear, and accessories.

 

This chic collection includes subtle, embroidered details and a color palette of lighter tones. Maison Kitsuné’s signature Fox logos can be seen throughout the collection. The footwear includes the Suede Crepe, a classic style in a tan upper with a light blue formstrip and a crepe sole, and the Mirage Sport, with unique lines, overlays, and constructions in a bright material mix. In addition to a line of elevated sweats, the collection includes a reverse bomber, waterproof poncho, trench coat, and cargo pants.

With a passion for all things beautiful, independent Paris fashion house Maison Kitsuné cultivates Art de Vivre – or “The Art of Living” – in all that they do. Striking a delicate balance between traditional Eastern and contemporary Western influences, they elevate basic staples with streetwise sophistication and a Parisian je-ne-sais-quoi.

The latest from PUMA x MAISON KITSUNÉ drops on PUMA.com, PUMA stores and select retailers. The collection is also available on maisonkitsune.com and select Maison Kitsuné stores across the world.

Alberto Turincio
Alberto Turincio
Teamhead Touchpoints Sportstyle
Liz Smith
Manager PR Sportstyle

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Herzogenaurach, Germany – November 9, 2021
THE PLANET UTOPIA COLLECTION IN COLLABORATION WITH PUMA, SOCCERBIBLE AND ACID FC
Sports company PUMA has today unveiled a special collaboration between Soccerbible and ACID FC with the launch of the Planet Utopia collection. The three parties have teamed up to release a three-piece capsule to celebrate the unique perceptions of Utopia in football. The collection aims to break football norms and warp the traditional layout of football products, featuring a football jersey like no other and a fresh new take on the iconic PUMA T-7 tracksuit, modelled by PUMA and Norwich City athlete Todd Cantwell.

Utopia is for everyone. It is for everything. It is unique to you while accessible and open to the masses. After two years that have reshaped minds, FC Planet Utopia is a project of pure escapism. Something that started in print and now lives in physical reality.

Following the release of the Soccerbible Summer 21 magazine under the concept of ‘Utopia’, PUMA and Soccerbible teamed with ACID FC to create something tangible that brings together cultural influences from football, fashion, art, design and music to launch a collection based on creativity, free-thinking and accessibility.

The goal of the collection is to be understandable yet inspiring in the way it conveys the message ‘you do you’. An expression of being unapologetically unique and different. Football is for all, and everyone has their own concept of Utopia.

The collection combines the best of PUMA’s core football performance apparel married with innovative sport styles to create something new and progressive. Whilst football is a tribal game there is a universal understanding and appreciation when sport mixes with subcultures. Whether that’s music, art, fashion or design, when the locality of football is taken out of the equation everyone is invited to fall in love with a club. That is the continued philosophy behind FC Planet Utopia. It is a football club with no fixed abode. It is wherever you want it to be, it is wherever you imagine it to live, and it is wherever you want to take it.

The Planet Utopia football jersey features a custom multicolored psychedelic graphic with a dark navy round collar. The eye-catching design displays the PUMA, Soccerbible and ACID FC logos on the front and arms of the jersey and places the FC Planet Utopia logo in the position of the club crest. The jersey also implements a bespoke Planet Utopia ‘21’ number on the front and back in honor of the club’s founding year.

The iconic PUMA T-7 tracksuit exhibits colorful psychedelic Planet Utopia form-strip graphics working in perfect harmony with the black base color. The jacket and pants feature the PUMA and Soccerbible logos with the ACID FC logo in place of the club crest. Displayed on the back of the jacket is the Planet Utopia logo with the number ‘21’ positioned on the front of the jacket and pants.

Join the movement with the Planet Utopia Collection featuring the Planet Utopia football jersey and the Planet Utopia T-7 tracksuit, available from November 9th at PUMA.com (only available in Europe & UK) and ProDirectSoccer.com.

Somerville, Mass. – (November 4, 2021)
PUMA OPENS DOORS TO NEW NORTH AMERICAN HEADQUARTERS IN SOMERVILLE, MASS.

Global sports brand PUMA has officially opened its new North America headquarters at Assembly Row in Somerville, Mass., bringing together the company’s approximately 450 employees from its two former offices in Boston and Westford, Mass.

The new headquarters, located at 455 Grand Union Blvd., offers 150,000 square feet of flexible office space. This provides PUMA with room to grow its business, while the attractive work environment will help the company attract the best new talent.

“To support PUMA’s continued growth, fueled in large part by the North American market, we focused on creating a space that reflects our ‘Forever Faster’ mentality. We put creativity and innovation at the forefront, bringing together our entire North American team to collaborate and propel our brand forward,” said Bob Philion, president of PUMA North America. “I’m thrilled to celebrate this exciting next chapter of PUMA’s history as one collective team and look forward to continued success for the company here in Somerville and around the globe.”

The new site also offers a 19,000-square-foot roof deck, complete with a dining area and art installations.  The facility provides employees access to a state-of-the-art fitness center, an on-location kids room for children visiting the office, bike storage, a 2,300-square-foot balcony and close proximity to Assembly Row’s abundant dining, shopping and health and wellness benefits.

“Operating in a product-driven industry, it’s crucial we bring together the best possible team of creative thinkers in a space that fosters diversity of thought and innovation — PUMA’s new North American headquarters does just that,” says Adam Petrick, Global Director of Brand and Marketing at PUMA. “Being more deeply ingrained in such an important footwear design ecosystem provides a competitive advantage, bringing out the best in our current team, while allowing us to recruit new talent to support our continued growth.”

Copyright PUMA
Copyright PUMA

The headquarters was designed by global architecture, design, and planning firm, Gensler, and constructed by a leading New England construction management firm Timberline Construction. A long-term lease for the space has been negotiated with developer and landlord Federal Realty Investment Trust. Cushman & Wakefield’s Michael Joyce represented PUMA in lease negotiations; the firm’s Mary Kay Smith and Alec White represented PUMA throughout project execution phases.

Across the globe, PUMA has seen strong growth in recent months, driven in large part by increased demand for the brand in the North American and Latin American markets. In PUMA’s third quarter, the Americas reported the strongest sales growth of 31.2% (currency adjusted).

The company also continues to focus on its eight strategic priorities, one of which is reaffirming its commitment to the North American market by re-entering into basketball, and focusing on local relevance and sustainability.

Copyright PUMA
Copyright PUMA

Since the beginning of the COVID-19 pandemic, the health and safety of PUMA employees and their families has been the main priority. As employees return to the office, PUMA is continuing to follow all CDC, state and local guidelines.


To learn more about PUMA North America careers, visit our website.

Melissa Garbayo
Team Head Public Relations North America

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Herzogenaurach, Germany – 04 November 2021
Red Bull Racing Honda Team Drivers stand out in PUMA’s Special Edition Mariachi race suits
Global sports company PUMA has made special edition race suits in the traditional Mariachi look for Red Bull Racing Honda Team drivers Max Verstappen and Sergio Perez. The eye-catching design pays homage to Sergio Perez home Grand Prix in Mexico this weekend.

The inspiration for the race suits comes from the traditional outfits, Mexican Mariachi musicians wear during their performances. The special edition race gear features decorations on the side and around the chest pocket, reminiscent of the remarkable look which has been typical of Mariachi bands since the 18th century. A typical red tie and ribbon around the hips complete Max and “Checo’s” race attire design.

The race suit comes in Night Sky Blue, with decorations and logos popping out in white.

 

 

Watch out for the Red Bull Racing Honda Team race drivers carving a fashionable statement - in their Mariachi Special Edition race suits - on the tarmac of Mexico city.

Herzogenaurach, Germany; November 3rd, 2021
WINNIE IS KEEPING IT REAL WITH CALI DREAM

Global sports brand PUMA and brand ambassador Winnie Harlow are ready for a playful rebellion. With the ambition of inspiring young women to embrace the joy of being themselves, the Cali Dream joins the PUMA Cali franchise.

The Cali Dream is bold and dreamy, with a stacked sole and soft pastels. It's made for those who know that the real glow up is internal, and confidence comes from within.

Campaign images express a sense of freedom and authenticity, following Winnie as she explores her roots in the streets of Jamaica. Winnie proudly exudes self-love and shows how important her heritage is to who she has become today. She pairs PUMA’s newest sneaker with a series of stylish outfits, including a classic PUMA tee with a mesh bodysuit in the colors of the Jamaican flag, for an eye-catching look.

 

 

“Being an individual within my community and staying true to myself is what has always moved me. This is where my roots come from, this is where I walk now with my Cali Dream” says Winnie. “I feel very lucky to serve as a role model for so many other women and I want to prove to them how you can glow within by living the truth and keeping it real.”

The Cali Dream gives the classic silhouette a new look with a standout TPU insert on the midsole and iconic Cali details in the upper. The debut style features a leather base with pastel suede details.

Being part of PUMA’s She Moves Us platform, Cali Dream celebrates women who have moved culture and sports forward. To learn more, click here.

Glow real with the new Cali Dream, dropping on PUMA.com, PUMA stores and select retailers on November 4th.

Alberto Turincio
Alberto Turincio
Teamhead Touchpoints Sportstyle
Liz Smith
Manager PR Sportstyle

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Herzogenaurach, Germany – 21 October 2021
PUMA and W Series design special edition race gear to raise awareness for breast cancer

Global sports company PUMA has designed special edition race gear for the W Series hoping to elevate the conversation around breast cancer awareness during this weekend’s race at the Circuit of the Americas in Austin, TX (USA).

The race boots and gloves for the female drivers are emblazoned with the emblematic pink ribbon, the symbol of breast cancer awareness, and are coming in the signature colours of the breast cancer awareness campaign.

October has traditionally been the month to raise awareness for breast cancer since the 1980s.

PUMA is proud to support this worldwide campaign, as part of the brand’s “She Moves Us” platform, which highlights the women who move sport and culture forward and inspire others around the world.

“The month of October is an opportunity to elevate awareness about the impact of breast cancer, and to raise funds to support breast cancer research and prevention organization,” says PUMA’s Global Director of Brand Marketing Adam Petrick. “We are extremely thankful for the support of W Series and the willingness of our drivers to use their platforms to draw attention to this important topic.”

Barbells for Boobs is one of the organizations PUMA collaborates with. The organization inspires and encourages everyone to join in on the conversation surrounding breast cancer awareness. Barbells for Boobs foster education about significant benefits of physical activity, specifically as it relates to women impacted by breast cancer. PUMA is encouraging followers to share their unique story and/or the story of a loved one who has been touched by breast cancer. For each story shared that includes #SheMovesWithPurpose, PUMA will donate $1 per post (up to a total of $25,000) to Barbells for Boobs.

My mum has breast cancer – I found out when I was racing at Spa this year. Ultimately, for me to be on a platform with PUMA during Breast Cancer Awareness Month, is really important. Everyone’s story is different and it’s nice to be able to put that out there. My mum already follows PUMA’s breast cancer charity partner Barbells For Boobs and that’s great, it’s a little community. It’s also important to talk about life after treatment and how you move on and how you can connect with other women and other people out there in similar situations. I’m really proud to be a part of all of this and help in any way I can,” says PUMA W Series Team race driver Caitlin Wood.

PUMA W Series drivers will wear the signature PUMA race boots and gloves from Thursday, 21st October at the Circuit of the Americas in Austin, ahead of their season final double header.

SOMERVILLE, MASS., October 12, 2021
MB.01 IS BEGINNING ITS ASCENT: LAMELO BALL’S FIRST PUMA SIGNATURE SHOE SET TO LAUNCH DECEMBER
After a stellar debut NBA season, receiving league-wide accolades and winning NBA’s Rookie of the Year Award, LaMelo Ball has another personal accomplishment to announce: his first signature shoe with PUMA. Global sports company PUMA has officially unveiled NBA superstar LaMelo Ball’s first PUMA signature basketball shoe, the MB.01.

The MB.01 marks PUMA Hoops’ first signature shoe release since re-launching its basketball category in 2018. MB.01 joins the lineup of PUMA’s iconic basketball signature shoes named after basketball legends Walt "Clyde” Frazier and Ralph Sampson.

“We are proud to introduce the MB.01 as our first PUMA Hoops signature shoe, just three years after reentering the basketball category, said Adam Petrick, Global Director of Brand and Marketing at PUMA. “LaMelo and the MB.01 truly embodies what PUMA Hoops is about, merging sport with culture, while also pushing the brand forward with bold, bright and disruptive designs. This is just the beginning of many exciting projects to come.”

MB.01 was co-designed by LaMelo, incorporating his personal style throughout the shoe from bold color choices to intricate unique details, including an artistic outline of flames shooting down from the ankle collar that lines up to Melo’s famed rocket ankle tattoo. The tongue of the shoe includes LaMelo’s “Not from Here” creative and the outsole showcases the word “rare,” which describes his talent on the hardwood.

 

 

“I am excited to officially launch my first signature basketball shoe with PUMA," said LaMelo Ball. “It’s crazy to see my vision come to life with the MB.01. The design process was very collaborative, incorporating my style and unique details like the rocket flames. I can’t wait to wear them on court this season.”

Additional technology features of the MB.01 includes PUMA’s Nitro Foam throughout the midsole for superior responsiveness and comfort, full coverage non-slip rubber compound for enhanced durability and traction, and breathable monomesh for a supportive and ultra-lightweight feel. The 3D-printed disruptive upper construction completes the shoe’s sleek design.

 

 

The MB.01 will be available globally in December on PUMA.com, at PUMA Stores and select retailers worldwide.

Additional styles will be releasing throughout 2021 and 2022. For the most up-to-date MB.01 information, please visit www.PUMA.com.

Melissa Garbayo
Team Head Public Relations North America

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Somerville, Mass. – October 7, 2021
PUMA X BLACK FIVES LAUNCH NEW VINTAGE-INSPIRED COLLECTION RELEASING OCTOBER 8

Global sports company PUMA will be launching their second PUMA x Black Fives collection in its ongoing partnership with the Black Fives Foundation, whose mission is to research, preserve, showcase, teach and honor the pre-NBA history of African Americans in basketball.

The new collection celebrates the way teams in the Black Fives Era expanded their reach beyond neighborhoods where they began, into cities and towns throughout the United States. On the courts of these big cities and remote towns alike, they played an instrumental role in popularizing the game while providing essential cultural inspiration to Black communities across America. The collection is a reminder of their pioneering efforts, which paved the way for the success and appeal of the modern game today.

This seven-piece collection encompasses vintage-inspired designs with historical graphics and authentic logos maintained by the Foundation. Banner graphics showcase Black Fives teams along with cities they played in across the U.S. from Los Angeles to New York.

Items in the collection include multi-colored hoodie and sweatpants, shorts, T-shirt, long-sleeved T-shirt, cardigan, and a black Suede Mid Black Fives, which includes a pop of color on the sole and team logos on the formstrip.

The collection launches globally October 8 on PUMA.com, at PUMA stores and select retailers worldwide.

 

Herzogenaurach, Germany; October 1st, 2021
TIMELESS CLASSICS REIMAGINED: PUMA AND THIERRY HENRY SHOWCASE THE NEWEST DROP OF THE MMQ LINE
Global sports company PUMA has given the brand’s premium MMQ line a colorful update to create a timeless collection of classic sportswear, which is presented by football legend Thierry Henry.

The second part of the MMQ line – which takes its name from the German initials of PUMA’s classic “Made with Quality” slogan – comes in seasonal shades of blue, orange, and green, a color palette inspired by the Baltic Sea.

 

“I like the original colors,” Thierry Henry said when asked about the latest MMQ release. “The classic design and the choice of materials give the MMQ line a premium feel.”

The apparel focused line includes fall ready pieces like a half-zip mock neck sweatshirt, a zip-up hoodie, tees, and sweats as well as a seasonal shell jacket in two colorways, with a two-way full zip closure, center front flap with metal snap buttons, detachable hood, and stormCELL weather protection.

The MMQ Baltic Sea line drops on PUMA.com, PUMA stores and select retailers on October 1st. 

 

Herzogenaurach, Germany; September 30th, 2021
SANTA CRUZ AND PUMA TEAM UP FOR GRAPHIC DRIVEN COLLECTION

Global sports brand PUMA and California skateboard brand Santa Cruz are joining forces for a full collection that elevates classic PUMA styles with the skate world aesthetic of Santa Cruz.

Santa Cruz has been at the forefront of skateboard innovation for over 40 years, known for their laid-back attitude and bright pop art graphics. Hardly any other brand embodies the Californian lifestyle so strongly through not only skateboards but also a large selection of apparel and accessories.

 

The PUMA x SANTA CRUZ collection is inspired from the fantasy creatures of Santa Cruz in a bright, statement color palette. One of the most iconic graphics in the Santa Cruz library, Jim Phillip’s Screaming Hand, can be seen emblazoned across items in the collection with a unique, co-branded look.

As a leader in the skate world, Santa Cruz adds its touch to the classic PUMA Suede that comes in a black suede upper with a lime green formstrip and Santa Cruz “Shark Dot” graphic on the side, along with an extra set of laces. For the women’s selection, the PUMA Mayze offers a bold look with a stacked platform and comes in two mono-colorways, black and lime green, both featuring the Santa Cruz Dot Reflection graphic printed on the upper and midsole.

Next to these classics, the PUMA x SANTA CRUZ collection offers unisex and women's apparel, in a range of streetwear classics like hoodies, tees, and sweatpants, as well as items like women’s cargo pants, a coach jacket, and men's twill pants. Design features include an all-over-print inspired by the infamous Street Creep graphic created by legendary Santa Cruz artist Jim Phillips and a fresh color palette with blacks, neutrals, and pops of lime green. The apparel selection also includes a long black coat with a co-branded logo on the back and all-over-print lining. Accessories in the collection include a beanie and a backpack with adjustable straps for skateboard carrying.

 

The PUMA x SANTA CRUZ collection drops on PUMA.com, PUMA stores and select retailers on October 1st.  

Alberto Turincio
Alberto Turincio
Teamhead Touchpoints Sportstyle
Liz Smith
Manager PR Sportstyle

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