BVB (RE)MAKE HISTORY. Aiming to spark a new era of brilliant play and success, BVB look within to celebrate the club’s proud history, paying tribute to iconic designs from the club’s past and the legends who wore them.

The new jersey features Dortmund’s traditional yellow, with thin black stripes placed on the sleeves adding a classic contrast to the yellow and features the latest in performance innovation.

The new Home jersey combines 100% recycled polyester with advanced PUMA dryCELL thermoregulation technology to ensure uncompromising fit and mobility, keeping the athlete dry and comfortable. The jersey integrates an Ultra-light jacquard structure into the back of the jersey to enhance breathability during intense performance.

“As someone who loves streetwear, I was thrilled when PUMA approached me about being the face of a shoe outside of football,” said Neymar Jr. “You won’t take the Wild Rider off; I’ve been wearing it non-stop. É o meu favorito!”

 

This Wild Rider brings a whole new dimension to the Rider family, with fresh layers of material and futuristic circles at the midsole. Its premium design is inspired by the movement and motion of city life – always going forward, further, faster, and beyond.

 

“We consider the Rider family to be very much a constant evolving conversation; what started the Future Rider, which was very much linked to the Easy Rider II, has progressed into something that can stand on its own without being too obvious to the original inspiration,” says Danny Taylor, Design Lead Sportstyle Footwear. “With each release we are able to push the Rider product language forward, constantly evolving it season by season.”

Race suits for female racing drivers have traditionally been redesigned versions of those initially made for their male counterparts. But this year – when W Series will stage eight races in partnership with Formula 1 – W Series’ drivers will compete in PUMA racewear tailored specifically for the female body from the very start of the design process. This means that the season-opening race at Circuit Paul Ricard, France, on 26 June will be the first time that a fully female grid will compete in PUMA racewear tailored for women.  

The OP-1 PWRFrame emphasizes pure functionality through an almost simplistic approach, taking architectural structures as a basis behind the design inspiration, while simultaneously creating a bold look through the overall silhouette. 



“The design emphasizes functionality through a collage of contrasting construction techniques and manufacturing processes,” says Danny Taylor, Lead Sportstyle Designer for PUMA. “The PWRFrame component defines the overall vibrant look and shape of the shoe. It splices through the two-part midsole and loops around the heel, giving the design its unique aesthetic and DNA, while still retaining enough simplicity to communicate its functionality.”



The OP-1 PWRFrame plays with a contemporary and clean design. The upper contrasts more technical processes, like bonding and embroidery, with traditional overlay elements for a streetwear focused design. Neon accents on the PWRFrame component appear throughout all the OP-1 PWRFrame styles to draw attention to this new tech. It features a continuous ring of support from heel to midfoot – providing optimal comfort. Serving as the connecting structure between specific points on the shoe that require stability, the aesthetic of this element represents a more industrial approach. 

The new AC Milan Home kit takes inspiration from the energy, creativity and style of Milan. The new kit celebrates what it means to ‘Move Like Milan’, reflecting the rapid acceleration of the city’s culture as Milan reinvents itself. With respect to tradition and a commitment to innovation, ‘Move Like Milan’ is to move with passion and elegance striving to be more than a just a football club.

The jersey features Milan’s iconic red and black stripes reinterpreted at various widths in a single, symmetrical design, celebrating the creative balance of tradition and modernity giving rise to a new Milan, from the pitch to the streets to the city skyline.

As a horizon of modern skyscrapers emerges in the city, so does a new state of mind. The Milanese are embracing international influences at a striking pace, setting their sights on the future, eager to spark a new era of creativity and innovation for the ever-elegant metropolis.

The two captains of AC Milan’s Women’s team and Men’s team, Valentina Giacinti and Alessio Romagnoli shared their comments on the new Home kit designed by PUMA.

Giacinti said, “I’m really excited to be wearing this kit on the pitch for the first time in our next game. I love the design, modern yet traditional, and how it has been influenced by the city of Milan.”

Romagnoli added, “Wearing the red and black colors day in and day out gives me immense pride. The new kit looks really modern, and you can truly see where the inspiration for the stripes comes from – it is a great representation of Milan’s new and expanding skyline.”

“AC Milan as a club is a mirror of the energy and spirit of the city of Milan,” said Casper Stylsvig, Chief Revenue Officer at AC Milan. “We are very proud to be launching our new Home kit today and debuting it on the pitch for the first time with our Women’s team. Once again PUMA’s new jersey captures the true essence of Milan, a unique blend of football, fashion and culture that truly sets this club and this city apart.”

“I’m in love with the Forever Luxe collection, it hugs me in the right ways,” says Winnie Harlow. “It doesn’t only offer a great luxurious look, but the performance benefits are just on point.”

The new drop of the Forever Luxe collection includes: 

Forever Luxe Tank
Luxury only. The Forever Luxe Tank goes hard on tech without sacrificing a luxurious hand feel. This soft fabric was made with recycled polyester, mixed powermesh, and dryCELL tech, giving you an eco-friendly performance go-to that keeps you cool and wicks away sweat.

Forever Luxe Bra
The Forever Luxe Bra is made of ellaVATE fabric and dryCELL tech for a sweat-wicking, four-way stretch that feels cool to the touch. You get mid-intensity support through stabilizing shoulder straps, a plush elastic band, and a front-mesh insert for breathability. It’s luxury that serves looks but works harder.

Forever Luxe Tight
The Forever Luxe Tight is made for first class. Premium ellaVATE fabric meets dryCELL tech, giving you sweat-wicking, four-way stretch tights with a luxury hand feel. But it’s not all looks. The Forever Luxe Tight offers flatlock stitching to ease friction as you flex and a waistband pocket to secure your stuff while you make your moves.

Made for millions. The new Italy Away kit celebrates all of Italy by featuring the country name and flag colors in a bright, brilliant graphic alongside the centrally aligned FIGC emblem and PUMA Cat. Navy blue accents add an elegant finishing touch to the white Away jersey. 

Stand for Österreich. The new Austria Away kit celebrates community and togetherness, placing the country name and flag colors at the center of the design. The ÖFB federation emblem forms a tonal repeat graphic throughout, complemented by the centrally aligned PUMA Cat.  

Suede Mayu is a chic take on a classic, with over-the-top proportions and a wrapped platform midsole. It’s cool, comfy, and inherently versatile, making it the perfect everyday shoe. As the face of the new silhouette, Dua plays dress up with the new Suede Mayu, captured by Sorrenti in a stylish dressing room for this campaign.  

“I love a platform that works across so many looks, day to night," says Lipa. “The Suede Mayu is so versatile, it’s the perfect everyday shoe!” 

While keeping the original upper as a cue from the archive design of the Suede, the tooling has been completely re-designed. Its proportions are blown up to achieve a more edgy and contemporary look, pushing forward the original court DNA of the shoe. The style builds on the growing platform trend with a bold tooling and an elevated look, while keeping it lightweight and comfy. It comes in a variety of colors including a bold blue style, as worn by Dua Lipa, a fiery red, and more classic black and white options.  

For a playful take on fashion, get the Suede Mayu when it drops on PUMA.com, PUMA stores and select retailers on April 22nd.

On the quest for high-end functionality and performance, PUMA and Porsche Design chose latest technologies and materials to achieve their common goals. NILIT Breeze yarns provide a unique cooling effect and an ultra-soft touch. The technology helps to maintain a comfortable body temperature during and after physical activity with extreme resistance, optimal support and flexibility. The active line of the Spring / Summer ´21 collection embraces the NILIT Breeze functions from jacket to tee.  The EvoKNIT items add a seamless construction with woven overlay panels.

The range offers padded jackets, vests, bomber jackets as well as hoodies. The padded line comes in FIRST MILE fabric, a people-focused network that strengthens micro-economies by collecting plastic bottles that are then turned into yarn. The Padded Sweater additionally features a blend of Merino in the sleeves while the Sweat Hoodie Jacket and  the Sweat Pants offers you a cool and comfortable look on your way back from the gym.

Every era has its own history and with each era we associate our own heroes and stories, special moments and in this case, a color. When you think of BVB in the 90’s, you automatically picture heroes of that time in their neon-colored jerseys. For the first time in almost 30 years, Borussia Dortmund will be back on the pitch in a unique neon yellow jersey for Sunday’s clash with old rivals Werder Bremen.

Following many historic duels during this time Werder Bremen are the perfect opponents. Bremen were BVB’s strongest competition during the 90’s including a historic battle for the 1995 Championship title, the first black and yellow championship in decades.

The jersey celebrates the heroes of one of BVB’s most successful eras by integrating images of BVB legends Michael Zorc, Karl-Heinz Riedle, Lars Ricken, Matthias Sammer, Julio Cesar, Knut Reinhardt, Stephane Chapuisat, Stefan Klos, Jörg Heinrich, Paul Lambert, Flemming Povlsen, Paulo Sousa, Heiko Herrlich and Günter Kutowsk into the fabric with a special message: “Every era begins with the will of its heroes.”

Super-fast meets ultra-soft in the new Lazertouch Pack by PUMA, introducing a classic black leather upper to the next generation FUTURE Z and ULTRA. The patented Lazertouch technology allows for a variety of specially crafted textures and graphics to be embossed onto the leather upper. The reengineered premium upper treated with advanced Lazertouch technology at key contact zones delivers impeccable touch and feel on the ball at any time, pitch or pace.



The FUTURE Z 1.1 has been crafted to enhance the playing style of the world’s most creative and entertaining players. Built around an adaptive FUZIONFIT+ compression band, the boot provides optimal lock-in and support for explosive movements. The premium leather upper enhanced with Lazertouch technology combine to provide superior touch and ball control. A cutting-edge Dynamic Motion System outsole has been developed for advanced traction to drive the opposition craZy.

The Wild Rider brings PUMA’s selection of ‘Futro’ styles to the next level - referencing different decades, mixing them up and combining them with modern technologies and construction techniques. The Wild Rider pushes the Rider product language forward, evolving it with fresh layers of material and futuristic circles at the midsole.

Taking archive inspiration from the Easy Rider II OG, the design is a ‘collage’ of past and future melted together – which can be seen in the debossed concave holes on the midsole and a rubber midsole wrap with embossed studs. This silhouette brings a whole new dimension to the Rider family, featuring a nylon upper with suede and premium leather overlays, TPU details on the eyelet and heel, a terry towel lining, deco stitching on upper, and the signature Rider foam. Just the heel alone has a series of unique design finishes, like a formstrip that flows into a heel pull, “Designed by PUMA” emblazoned across the back, and a hairy suede overlay. The back of heel also juts out from a futro inspired accent, further playing on the idea of motion that serves as inspiration for the shoe. Hints of vivid, almost industrial colors like royal blue to play with this idea of bringing together the past and the future.