Pure freedom with your hair blowing in the wind while curving up and down the serpentine roads was granted when Porsche launched their first Targa version on the IAA in 1965 before the production started in 1966. The removeable roof top construction and the fold-down rear window kicked off a new chapter of the remarkable silhouettes of Porsche. PUMA is diving into the legacy of Porsche Targa devoting an entire collection towards the era of the iconic firmly mounted safety bar which is implicated in the logo of the full range. Zoomed in graphics of the legendary first generation of the 911 Targa adorn the Statement Graphic Tee and Long Sleeve Tee coming in Ivory Glow, PUMA Black and Intense Blue. The lettering of Porsche and Targa running through the entire collection is enhancing your customized look.

If temperatures are dropping on your ride through the Alpes PUMA is supplying the Statement Jacket with Teddy Fleece keeping you warm in style. Ripstop overlays used throughout generate a more outdoor look featuring removeable sleeves. The blend of loud colors like Blue Atoll of the Statement Hoodie with a removeable Kangaroo Pocket as well as modest hues offer a portfolio for everybody.

The PUMA x BUTTER GOODS collection is all about an appreciation for vintage sports marketing. It harks back to the heyday of sporting clubs, vintage tennis teams, and bold ‘90s skateboard merch in a way that feels fresh and contemporary today. The collection embraces a cultural moment where across professional sportswear, vibrancy, personality and authenticity won out over clinical minimalism. Campaign images play on this theme and feature a '90s-inspired teen skateboarder’s bedroom filled with kitschy items that bring about a sense of nostalgia and feel for the era.

The design direction is heavily influenced by the era in which Butter Goods’ founders grew up skating in, full of bold colors, baggy cuts and technical fabrics and finishes. The designs take influence from the past but reinterpret them in a contemporary streetstyle approach. Mixed with PUMA’s sport heritage and classic silhouettes, the collection combines premium materials and bold prints presented in a ‘90s inspired, multi-colored palette.

“When the opportunity to work with PUMA came about, we were so excited to work with a brand with such a rich history and deep archives,” say Butter Goods’ founders. “The most exciting thing about the design process is the discovery both for us as the people designing but also in the finished product for customer.”

Classic PUMA footwear styles are included in the collection, with the Slipstream, one of PUMA’s most iconic basketball silhouettes from the ‘80s, brought back in a leather upper with perforation detail. The sneaker comes in black and white options, with green nylon piping on the formstrip, a co-branded tongue, and suede detailing. Previously released in a cream colorway, the PUMA x BUTTER GOODS Basket VTG comes in two additional colorways with a unique corduroy upper, in blue and orange options.

The PUMA x Animal Crossing: New Horizons crossover takes cues from the beloved game; the collection’s streetwear silhouettes are reimagined with natural colors and authentic graphics from the fun franchise. The resulting collaboration is ready for anything, with styles for both adults and kids, including some of PUMA’s most distinctive shoe silhouettes, Suede, Wild Rider, and Future Rider.

PUMA’s timeless style, the Suede, features a beige hairy suede upper, triple formstrip with printed graphics on the top layer, translucent sole with graphic imprint, tongue label with debossed co-branding, a leaf hangtag, and a canvas lace bag inspired by the bell bag with additional laces.

The Wild Rider silhouette is inspired by the movement and motion of city life. The collab version has a beige nylon upper adorned with an Animal Crossing resident print with green, blue, and sand suede overlays, a translucent formstrip on the side, an embroidered leaf on the heel and a debossed lace tag with PUMA’s logo.

The pack is not complete without the Future Rider. Constructed with nylon, canvas and suede overlays, this silhouette features a debossed leaf graphic on the heel, taken directly from the iconic Animal Crossing logo. The side TPU piece includes a graphic which alludes to the game’s design elements, as well as the canvas lace bag with additional laces to customize your look.  

Your island escape wouldn’t be complete without some sharp adventure-ready outfits; short and long sleeve tees, hoodies, shorts, and sweatpants all in the signature color palette of the game, in addition to spotlighting some of its most well-known residents and elements. Just don’t forget your boarding pass.

The collection will feature two styles. The ZENO is a 4-in-1 stroller which can be pushed, pulled, or even attached to a bike or skis, while the AVI is a lightweight sport stroller, ideal for running. Both products feature reflective elements and protective PUMA ‘stand guards’ on strategic areas of the strollers, to allow for optimal visibility at any time of the day.

“This year, PUMA has introduced innovative technologies, such as NITRO Foam, and launched a whole new family of performance running shoes,” said PUMA CEO Bjørn Gulden. “A perfect addition to these are the products that we created together with CYBEX . The two strollers are running products for parents who want to keep up their active lifestyle.”

Craft and speed meet ultimate control. Wrapped in fresh-white premium leather, the special edition FUTURE Z 1.1 and the ULTRA 1.2 are treated with proprietary Lazertouch technology to provide laser-guided touch on the ball at any time, pitch or pace. The patented Lazertouch technology integrates specially crafted textures at key contact zones for superior grip on the ball in all conditions.

The FUTURE Z 1.1 has been crafted to enhance the playing style of the world’s most creative mavericks. Built around an adaptive FUZIONFIT+ compression band, the boot provides optimal lock-in and support for explosive movements. The premium leather upper enhanced with Lazertouch technology combine to provide superior touch and control. A cutting-edge Dynamic Motion System outsole has been developed for advanced traction to drive the opposition craZy.

Engineered for lightning speed, the ULTRA 1.2 will See Them Later. Super-soft meets ultra-fast with the ULTRA Lazertouch edition providing superior stability, durability and traction for explosive forward motion. The white leather upper combines with a lightweight Peba SpeedUnit outsole, inspired by PUMA’s track running heritage. The soleplate combines subtle spikes in the forefront and V-shaped studs configured for devastating speed and acceleration. 

MMQ, short for “Macht’s mit Qualität” translates to “Made with Quality.” This theme serves as the inspiration for elevated apparel and sneakers within the line. Ushering in a new era of subtlety and quality, this season of MMQ is inspired by minimal Scandinavian design sensibilities featuring expert craftsmanship and elevated construction. Streetwear classics are reinterpreted and refined for modern day in this classic collection.

The timelessness of the MMQ collection is the perfect fit for the legacy of Thierry Henry. The French football legend has become one of the two first players to be inducted into the Premier League’s Hall of Fame, and to this day, his name is synonymous with a distinctly European charm and elegance. He knows how to make a bold statement without shouting about it through his classic and refined style. The high-quality materials, muted tones, and contemporary fits used in the MMQ collection reflect the on and off pitch qualities of Thierry.

“Who is the judge, quality is what you like, quality is what you live for, quality is what represents you,” said Thierry Henry when asked what quality meant to him.

Hailing 53 years of heritage and legacy, the KING Platinum 21 is made for the modern mavericks. The most iconic football boot is back and better than ever. As football gets faster and faster, control is key, so the reengineered KING takes its signature look and upgrades your game to the next level.

The KING Platinum 21 features the brand-new KINGForm technology: a rib structure that fuses to the super-soft leather upper in key contact areas to deliver superior touch and increased responsiveness. The new KING combines an aggressive MoveKontrol Plate outsole for optimized traction and a brand-new, specially crafted KomfortSystem for next-level comfort with super-soft anatomical padding and a knitted tongue for a natural snug fit.

The FUTURE Z 1.2 Tech Edition has been engineered for the ultimate laceless lockdown so you can defy every challenge on the pitch. The FUTURE Z Tech has been crafted to enhance the playing style of the world’s most creative playmakers. The upgraded FUTURE Z includes an advanced FUZIONFIT X compression band featuring 100% Sorona yarns, delivering an all-new updated knit pattern for enhanced compression to create the ultimate laceless experience. The new upgrades to the compression band provide the perfect fit and mid-foot lockdown with optimal breathability.

The FUZIONFIT X band is fused to an asymmetrical Dynamic Motion System outsole for optimal lock-in and support to drive the opposition craZy. The upper is made of an innovative knitted material coated with a thin layer of GripControl Pro to provide superior touch and ball control. 

The trailblazing ULTRA 1.3 speed boot is the epitome of Faster Football, crafted to See Them Later with explosive straight-line speed. The upper features a re-engineered ultra-fast lightweight MATRYXEVO woven upper combining technical Carbon yarns and transparent Mono yarns for lightweight support. The upper integrates a specially developed SPEEDCAGE to create multilayered support for rapid acceleration making the ULTRA 1.3 even lighter than the previous edition.

Additional upgrades include a GripControl Pro skin that coats the entire upper – providing a texture for decisive command over the ball. The ULTRA also features an ultra-fast lightweight PEBA SpeedUnit outsole infused with running spike DNA for lightning-fast acceleration.

The FUTURE Z 1.2 has been engineered with zero compromises so you can defy every challenge on the pitch. The next generation FUTURE has been crafted to enhance the playing style of the world’s most creative mavericks. The FUTURE Z 1.2 provides the ultimate fit and agility by fusing a mid-foot adaptive FUZIONFIT+ compression band to an asymmetrical Dynamic Motion System outsole for optimal lock-in and support to drive the opposition craZy. The upper is made of an innovative knitted material coated with a thin layer of GripControl Pro to provide superior touch and ball control.

PUMA spent a day with its brand ambassador and face of the Mirage franchise, DJ Snake. Arriving on his private jet, following him to the studio where he records, and lastly on stage, he is seen wearing the newest Mirage Sport Remix. I

ts fusion of street and classic sport, with design inspiration from DJ culture and electronic music performances is clearly shown on the Mirage silhouette. The main colorway comes in black, grey and primary colors, which are directly influenced by the lights of EDM shows. DJ Snake perfectly styles them to be worn throughout the day, and for any occasion.

“I’m excited to go back on stage this summer, I’ve missed playing in front of people and feeling the amazing vibe of live concerts,” says DJ Snake. “Can’t wait to do this and rock my new Mirage trainers while doing so.”

PUMA’s Mirage franchise is part of PUMA’s growing selection of Futro styles, a mashup of retro sneakers with futuristic inspiration. Put on a show with Mirage Sport and get yours starting July 28th at JD. Be on the lookout for Exclusive Colorways throughout the rest of 2021. 

Clean and accessible water is crucial, yet 1 in 3 people worldwide lack access to safe drinking water. To help address this challenge, PUMA has partnered with Cityzens Giving and the Club’s Official Water Technology Partner Xylem to deliver an innovative global program, blending football-based education on water, sanitation and hygiene, and clean water access for communities in need.

The ambition is to reach over 10,000 young people in 3 continents, focusing on Manchester, São Paulo, Buenos Aires and Mumbai. The program has just kicked off with the creation of a clean water tower in Mumbai, producing a safe and long-term supply of fresh drinking water for 1,800 people per day.

Tom Pitchon, Director of City Football Foundation said: “We are proud to be able to use the Club’s Away kit to raise awareness of water issues around the world, creating a platform to provide much needed support for communities in need. Empowering our global network of Young Leaders to use football as a platform to tackle social issues in their communities is at the heart of what Cityzens Giving does and the work we are embarking on with our partners PUMA and Xylem will help to enhance the lives of thousands of people around the world. Our playing kit is an expression of what our Club stands for and we are delighted that this season’s kit will be used to highlight the vital issue of clean water access.”