50 years ago, Porsche began the development of the 911 Carrera RS 2.7 and initially build 500 examples to homologate the car for Group 4 racing regulations for Special GT cars. Famously debuted at the 1972 Salon de l’Automobile (Paris Motor Show), the Porsche 911 Carrera RS 2.7 was an instant hit. All 500 vehicles had sold just weeks later. Similarly, the PUMA Suede is an emblematic piece of PUMA history - originally debuting with only 307 pairs to celebrate Olympian Tommie Smith’s competition number.

The 911 Carrera RS 2.7. became a road-approved vehicle for customers who also wanted to participate in racing events. It was the first 911 to be christened “Carrera” – the crowning glory of the Porsche range. The suffix is a reference to Porsche’s success at the classic Carrera Panamericana Road race in 1954. While the “RS” makes it clearly that the car was made for racing and rallying, the “2.7” represents the engine displacement. A seamless blend between style and performance, the RS 2.7 with its spartan specification was built with speed in mind from the outset. The most distinctive feature of the fastest German production car of its day (top speed 245 km/h) is the rear spoiler, popularly known as the “ducktail”.

It is a legacy that PUMA is now proudly paying homage to, with the new release of an all-time classic footwear collection limited to 500 pairs (per colorway). The timeless PUMA Suede now joins the PUMA x PORSCHE line. Bearing the iconic RS 2.7 typeface, being fast and strictly limited - just like the original Porsche 911 Carrera RS 2.7 itself - the Puma x Porsche Suede RS 2.7 Limited Edition is the ultimate footwear celebration of this automotive icon. The sneaker is available in ten different colorways customers of the Porsche 911 Carrera RS 2.7 could choose from. Two of the colorways – Orange/Black and Grand Prix White/Black – are exclusively available in The Netherlands and Japan respectively.

The owners of the PUMA x Porsche Suede RS 2.7 Limited Edition will be granted the exclusivity of free entry to the Porsche Museum until the end of 2022 to experience the legendary heritage of Porsche first-hand.

Now, 35 years after it was first released, PUMA pens the latest chapter in the saga of the Slipstream. This summer, the storied Slipstream makes its return in a plethora of colorways and makeups. Re-imagined today, 2022’s evolution of the Slipstream combines the basketball DNA with an undeniably clean and modern look. The silhouette's tooling and upper are given a contemporary feel via a sculpted midsole, updated overlay panels, and a remodeled collar construction.

The accompanying “Welcome Unbored” campaign follows a cast of PUMA fam members - Neymar Jr, LaMelo Ball, Danna Paola, Romeo Beckham, and more  - who are embarking on a galactic journey to reach new horizons with the Slipstream. Our ambassadors invite those ready to escape the old, enter the new, and join them on a journey that enters the Slipstream.

The campaign’s protagonists depart from earth, arriving in a galaxy of new possibilities with the PUMA Slipstream.

PUMA “Welcome Unbored” Ambassadors:
Neymar Jr Romeo Beckham
Kingsley Coman Danna Paola
LaMelo Ball Pamela Reif
Armand Duplantis Memphis Depay
Gianmarco Tamberi Nessi
Just Riadh Imenella
Don Strapzy

Timeless designs for fearless women. PUMA and LIBERTY make a grand entrance to this summer’s tournament by adding a touch of timeless elegance to the lightest and most comfortable performance jerseys PUMA has ever made. Drawn by hand in LIBERTY’S design studio, the quintessential LIBERTY florals take to the pitch in understated tonal palettes complemented by retro-inspired graphics and oversized team emblems. The street-worthy style delivers pitch-worthy performance, worn exclusively by the Italy, Iceland, Austria and Switzerland women’s teams on the biggest European stage.

The new jerseys are designed to play at lightspeed. The PUMA national team authentic jerseys are made with exclusive ULTRAWEAVE technology. An ultra-light fabric engineered for optimal performance. The 4-way stretch structure helps to enhance movement by reducing weight and friction so you can focus on faster, stronger movement. The dryCELL moisture-wicking technology keeps you dry and comfortable in the most extreme conditions.

The replica jersey is made with 100% recycled polyester with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch or place.

The new jerseys arrive in two iterations. The authentic jersey features ULTRAWEAVE performance fabric and dryCELL sweat-wicking technology, making the jersey the lightest and most comfortable PUMA has ever made. When the game is on the line, they are engineered to make every second count. The replica jersey is made with 100% recycled polyester with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch or place.

Italy Home Kit - In 2022, PUMA celebrates the legacy of Italian blue shirts and brilliant football. Featuring gold accents, retro fonts and proud references to the triumphs and iconography of past generations of stylish jerseys and beautiful football. The new Italy Home jersey is split into quarters to honor four generations of iconic Italian teams. It all started with back-to-back victories in 1934 and 1938, a rejuvenation in 1982 and a special victory in 2006.

In 2022, PUMA celebrates the legacy of Italian blue shirts and brilliant football. Featuring gold accents, retro fonts and proud references to the triumphs and iconography of past generations of stylish jerseys and beautiful football. The new Italy Home jersey is split into quarters to honor four generations of iconic Italian teams. It all started with back-to-back victories in 1934 and 1938, a rejuvenation in 1982 and a special victory in 2006.

“Football jerseys are a part of Italian culture. The style, the fashion, the history are staples of an Italy jersey,” said Marco Mueller, Senior Head of Product Line Management Teamsport Apparel. “The love for details is important. The aim was to develop a stylish jersey that connects different generations of Italians and pays tribute to the amazing history of Italian football and the passion Italy has for the beautiful game.”

“This jersey will be the last one I take to the pitch wearing while representing Italy. I am proud to be able to walk out at Wembley Stadium wearing the blue of Italy one final time,” said Giorgio Chiellini, Italy Captain. “This jersey will be forever in my heart. As always, I will do my best to honor it.”

“The new jersey honors generations of Italian football and we hope to achieve future success with this special jersey in our international adventures,” said Sara Gama, Italy Women’s Captain. “We will wear this jersey with pride and hope that all Italians keep dreaming with us.”

The new jersey arrives in two iterations. The authentic jersey features ULTRAWEAVE performance fabric and dryCELL sweat-wicking technology, making the jersey the lightest and most comfortable PUMA has ever made. The replica jersey is made with 100% recycled polyester with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch or place.

The Glow in the Dark pack has gone all out on innovative technology and lightweight materials to supercharge PUMA’s signature silos by introducing a super-light-er ULTRA SL and the completely laceless FUTURE 1.3.

The FUTURE 1.3 features an advanced FUZIONFIT+ compression band, delivering a new knit pattern for enhanced compression to create the ultimate laceless experience. The new upgrade provides the perfect fit and mid-foot lockdown with optimal breathability. All-new Advanced Creator Zones have been engineered to enhance ball grip and provide softness in the forefoot, which is key for optimal control and touch when dribbling, passing and finishing. The upper combines with a cutting-edge Dynamic Motion System outsole for advanced traction to enable unpredictable changes in pace and direction to drive the opposition crazy.

PUMA partnered with global ambassador Cara Delevingne and queer artist Carra Sykes to design a collection that encourages wearers to raise their voices, celebrate their strength, and grow together. At the core of PUMA’s 2022 Pride collection are vibrant logos and graphics that honor self-expression and authenticity.

PUMA’s “Together Forever” Pride collection is defined by a joyous apparel capsule comprising tees, hoodies, shorts, plus a patterned bralette, and matching leggings, all of which feature visuals designed exclusively for PUMA by Carra Skyes. The apparel will be followed later in the year by unisex footwear offerings including the classic Suede low-top sneaker and the versatile Leadcat slide.

“I drew inspiration from team crests and flags as well as other feelings along the way in the design process. When you put on your team’s uniform, there’s a feeling of pride and comfort knowing that you aren’t alone,” said Carra Sykes. “There are people cheering you on, but also people waiting for you to fail. When you show up, when your team shows up, you feel empowered to be fully you. There’s a sense of belonging and togetherness. I hope the collection evokes the feeling of being a part of something.”

Supporting Cara Delevingne, and Carra Sykes, PUMA’s “Together Forever” campaign is fronted by a cast that represents the diversity of the LGBTQIA+ community, including Brinda Iyer (@brindanotbrenda), Jalen Dominique (@jalen.xx), Matt Bernstein (@mattxiv), Torraine Futurum (@torraine), and Yassa Almokhamad (@yassayassayassa); shot by photographer LaQuann Dawson (@laquanndawson).

The PUMA ORBITA LaLiga ball offers a unique configuration of 12 large star-shaped panels which results in a reduced number of seams, allowing for a better connection with the ball. The ORBITA uses state-of-the-art technology to create the optimal sphere that maintains its shape and allows for less water absorption.

A POE foam is added to increase touch sensitivity, providing a firmer feel and better bounce consistency. In addition, the 1.2mm textured 3D PU surface improves aerodynamics and makes the ball more resistant to abrasion and wear, resulting in increased durability. The ball also features a rubber bladder and PAL (PUMA Air Lock) valve for optimal air retention and rebound properties.

The ORBITA is a FIFA approved match ball, a guarantee of high performance that will create out of this world moments on the pitch by PUMA players that include Jan Oblak, Antoine Griezmann, Memphis Depay, Stefan Savic and Yunus Musah.

“PUMA and the Land of Games” offers the global Roblox community to bring out their inner athlete through sports mini games and training activities like lifting weights and track running. This immersive experience gives an insight to what it is like to sign with the PUMA brand as an athlete.

“We’re excited to bring an engaging and fun sports experience to the Roblox community,” said Adam Petrick, PUMA’s Chief Brand Officer. “The new Layered Clothing technology allows players to express their creativity and style enabling our brand to create greater synergies between the physical and digital world.” 

As one of the most influential German graphic designers, Otto "Otl" Aicher made history with the design of his pictograms. The simple, unmistakable messages conveyed by these symbols showed the way towards clear communications without words.

To mark Otl Aicher's 100th birthday and the 50th anniversary of his designs for the 1972 Olympics in Munich, PUMA presents the PUMA HEROES collection in cooperation with the Stiehl/Over/Gehrmann agency, which is responsible for the worldwide licensing and furtherdevelopment of Otl Aicher's pictograms.

To PUMA's Creative Director Heiko Desens, this collection is very special: "Otl Aicher's pictograms are iconic and timeless, and the message of his designs speaks a global language. PUMA's history in sports and design creates the perfect match for this collaboration and that is how we offer a unique experience for our customers. We are very proud of this collection!”

With over 700 pictograms on a wide variety of topics, Otl Aicher's designs are the most comprehensive system of their kind. PUMA's 13-piece collection, consisting of both colorful and black and white tees, shorts and hoodies, was presented at an event at the PUMA store in Munich.

Kai Gehrmann, Managing Partner of S/O/G and exclusive partner for worldwide licensing and further development of the Otl Aicher pictograms, highlighted the good cooperation that led to this collection: "At PUMA, we met people to whom we didn't have to explain much. They were true fans who picked up the ball immediately. In the PUMA HEROES collection, the pictograms make their mark in a whole new way. Classic meets cool. You could also say: The youth of the world meet at PUMA.”

In 2022, PUMA is once again celebrating the power of three, bringing back the TRINOMIC technology bigger and better than ever with the release of the TRC Blaze, which merges past with the future. The style retains sock construction and an alternative take on branding but adds new features such as a lightweight and extremely comfortable double density sole and a much-improved fitting. The style is rich in ‘futro’ details, like the tooling code call-out on the back quarter cage and the 3D tongue logo.

Recognized widely for the new angle he brings to his on and off court style, PUMA Hoops ambassador and Washington Wizards forward Kyle Kuzma serves as the face of the TRC Blaze family. “These are it, I will wear them everywhere,” said Kuzma, “I’m excited that we’ll also be dropping the on-court version of the TRC Blaze soon, stay tuned.”

From 1967 to 1971, no team could match the style and swagger of Manchester City. Their pass-and-move, end-to-end attacking football was ahead of its time. City went on to win every domestic title and top it off with the European Cup Winners’ Cup. They did so in a way that, half a century on, inspires the new generation of players as they continue to push boundaries at home and in Europe.

Sitting among the pantheon of extraordinary footballers that have graced the Manchester City team is Colin Bell. One of City’s greatest ever players, Bell was inspirational for the club. In 1967 he led the team to their first league title in 31 years. Inspired by kits worn in Bell’s era, the new Home kit pays tribute to him as one of Manchester City’s biggest icons. Here, there, everywhere Bell was a fan favorite for his incredible athleticism and limitless stamina. He was the heart of the side.

The new 2022/23 Home kit echoes the classic designs of the past, placing the club crest at the center of the light blue jersey with signature maroon trims on the sleeve cuffs. The crown logo placed inside the neckline pays tribute to “Colin the King”.

“The new Manchester Home kit is a fitting tribute to classic City Home kits styles of the past. We wanted to create a modern spin on the jerseys worn between 1967 to 1971,” said Marco Mueller, Senior Head of Product Line Management Teamsport Apparel. “The maroon trim was an important detail because this was an iconic color seen on many of the previous City Home kits. The jersey is a great homage to the entertaining teams of old and the exciting free-flowing football of the current City team.”