The KING Platinum 21 features innovative KINGForm technology: a rib structure that fuses to the super-soft leather upper in key contact areas to deliver superior touch and increased responsiveness. The KING combines an aggressive MoveKontrol Plate outsole for optimized traction and specially crafted KomfortSystem for next-level comfort with super-soft anatomical padding and a knitted tongue for a natural snug fit.

Control is king with the PUMA KING Platinum 21, available from September 15th at PUMA.com, PUMA stores and select retailers worldwide.

“Twenty years ago, Black Station was PUMA’s home for our most innovative designs in fashion,” said Adam Petrick, PUMA’s Chief Brand Officer. “Given the boundaries we are pushing from a product design and digital standpoint, we found it fitting to bring Black Station back as a new portal for digital exploration across fashion, sport performance, our heritage classics, and innovation.”

The experience begins with visitors entering a hyper-realistic digital lobby space with three separate portals. The first two portals, accessible beginning September 7th, will unveil exclusive never-seen-before Nitro NFRNO and Nitro Fastroid sneakers linked to PUMA’s recent NFT NitroPass mint.

“The love affair between luxury and sport is clear in this second collaboration we’ve created with MCM, the classic details of both German brands are visible in the design and construction,” said Heiko Desens, PUMA’s Global Creative Director. “The first time we worked together was an instant success, I’m certain that it will happen again and that everyone will be excited about what’s to come.”

“The collaboration between MCM and PUMA tells a great story of the heritage of both brands, but also how important culture is for MCM and the connection to all relevant topics for our consumer – from sport, music, to the influence of street-culture for luxury brands.” Dirk Schönberger, MCM Global Brand Officer

As the title of the collection suggests - Giallo Modena - is the Italian name for the specific shade of yellow which has adorned the Ferrari badge for the entirety of the legendary marque’s existence. In fact the particular shade of yellow of Giallo Modena draws its roots from the shield of the city of Modena where it all began in 1929 with Scuderia Ferrari, and then in 1947 where the car company Ferrari was created by the pioneering engineer Enzo Ferrari.

“My goal with this collaboration was to bring our over-the-top vibes over to PUMA, while stepping out of my comfort zone by designing sports clothes. That’s what led me to subtly reference Johan Cruyff, the ultimate 70’s football icon who is also the perfect embodiment of the Palomo Spain aesthetic in sport”, says Alejandro Gómez Palomo, Founder and Creative Director of Palomo Spain. “It was wonderful to partner with a company that has the means and engineering necessary to work on things in a way I can’t in my studio and my atelier, as that allowed us to approach the collection in a much more technical way than usual”, he adds.

“The crossover between craftsmanship and technology is an interesting one, as it’s not obvious at all; yet a highly technical production process was necessary to create the intricate embroideries and detailing that are Palomo’s trademark on the PUMA scale. Those delicate graphic elements elevate the collection and bring the right balance to a classic, clean silhouette”, says Heiko Desens, Global Creative Director for PUMA.

warmCELL: Thermal insulation traps heat close to the body to help keep you warm in cold conditions.

• 750 fill power
• 90/10 RDS duck down
• Designed to be layered under stormCELL Jacket or worn on its own
• Packable with included bag
• Nylon micro water-repellent ripstop
• Three-piece fully adjustable hood
• Reverse coil zippers with extended pulls and zip garages
• Performance seaming and underarm gusset for optimal fit and mobility
• Secure fitted cuff
• Hem adjustments
• Three secure exterior pockets
• Two large interior stow pockets
• Black reflective branding

rainCELL: Technical material constructions are engineered to help protect against rainy conditions and keep you dry

• Water-repellent stretch woven material
• Softshell designed to be layered
• Performance seaming for optimal mobility and fit
• Heat-sealed seams at hood and shoulder
• Water-repellent bonded zippers
• Storm flap with zip garage
• Three-piece fully adjustable hood
• Extended cuff with adjustable hook and loop closure
• Hem adjustments
• Two secure exterior pockets
• Interior hang loops
• Black reflective branding

Since 2000 PUMA is collaborating with Sparco in various projects. Part of the joint journey has been the Speedcat OG + Sparco which evolved to an evergreen. The Speedfusion x Sparco is starting a new legacy. The footwear has a recycled midsole and polyester lining, mesh with suede overlays, a nylon tongue, and a rubber outsole. The Speedfusion and Speedcat are coming in 8 different colorways each.

The footwear will be available now on puma.com and in selected PUMA stores.

The Azzurri honor the Tricolore. The white jersey lights up in bold graphics and proud details inspired by the colors of the national flag. The custom gold accents pay tribute to Italy’s golden footballing heritage.

Das Team fly their colors. Inspired by the national flag, the white, black and red Austria Away jersey combines the team emblem, country name, and national colors into a bold front panel graphic that celebrates all things Austria.

From generation to generation. The 2022 Czech Republic Away jersey in white, red and blue takes inspiration from the team’s emblem to celebrate the nation’s storied footballing heritage.

Football and folklore are one and the same in the Iceland Away jersey. The graphic at the center pays homage to the four protectors of Iceland: the dragon, the bull, the griffin, and the giant, as seen on the national coat of arms and the national team emblem.

The Eagles have landed. The white 2022 Serbia Away jersey features gold accents and bespoke front panel graphics to celebrate Serbia’s footballing heritage. Central to the crest is a stylized reference to the coat of arms found at the Prince Mihailo Monument in Belgrade. Established in 1882, at the founding of the kingdom of Serbia, the coat of arms is incorporated into the crest to unite the team and the fans.

Stand for Suisse. The off-white Switzerland Away jersey is lit up by red graphics and accents that pay tribute to the national flag, federation emblem, and everything they stand for.

The White and Red are cut from the same cloth. The new 2022 Paraguay Away jersey reinterprets the team’s emblem through an aesthetic of traditional Paraguayan textile patterns.

The Uruguay Away jersey looks to the federation emblem and the national flag for a fresh and fearless take on the national team identity. The country flag and the “Uruguay” script complement the centrally aligned crest.

“Milan is an immensely proud city steeped in culture and style. We wanted to do something very different and unique with the new Third jersey by utilizing a new trend driven color to match the forward-thinking fashion of Milan,” commented Marco Mueller, PUMA Senior Head of Product Line Management Teamsport Apparel. “Another key aspect of the kit is the integration of the flag of Milan that has been placed in the center of the jersey as a tonal graphic to honor the passion and pride of the Milanese people.”

This collaboration uses PUMA’s leading icon model, the PUMA Suede VTG as a base with Nanamica’s neutral, timeless design and signature technical concept of GORE-TEX fabric utilized lining the suede material and paired with classic flat laces for a fully monotone design. Combining a waterproof, comfortable, and breathable design with classic design that fits perfectly with your Autumn/Winter wardrobe.

“For our first collaboration with Nanamica we wanted to create something that would be instantly recognizable as a partnership between both brands,” said Ayesha Atlee, Head of Design Sportstyle Footwear for PUMA. “We decided to leverage the PUMA Suede because of its timeless design, mixing it with Nanamica’s neutral swatches and their signature use of GORE-TEX fabric was a must to accomplish our vision.”

The collection is inspired by Ferrari’s iconic 1970s Formula 1 race car. More specifically the 312 B2. Created by Scuderia Ferrari's then-chief of engineering, Mauro Forghieri, it was aimed to try and reverse Ferrari's fortunes following challenging seasons in the late-1960s. The bold and cutting-edge lines of the 312 B2, were accompanied by one of the most evocative F1 soundtracks ever; produced from Ferrari’s own 515bhp flat-12 engine.

Naturally a collection inspired by such rich lineage is full of innovation and performance itself. Not only does the Scuderia Ferrari Autumn/Winter 2022 collection feature key statement pieces across shell jackets, jumpers, t-shirts and sweatpants, but Ferrari’s iconic color ways of red, yellow, and black which were ever present on the 312 B2, feature prominently also.