Herzogenaurach, Germany, April 1, 2022
‘MOVE LIKE MILAN’ PUMA PRESENTS AC MILAN’S NEW FOURTH KIT IN COLLABORATION WITH FASHION BRAND NEMEN
Global sports company PUMA and AC Milan have today unveiled a fashion forward new collection in collaboration with leading Italian streetwear label NEMEN. The new capsule features a blend of on and off pitch styles including AC Milan’s new Fourth kit – the first ever in collaboration with another fashion brand. The new kit will be worn by both the Men’s and Women’s teams in their upcoming Serie A fixtures against Bologna and Empoli Ladies.

Created for AC Milan, a club synonymous with style, fashion, and innovation, the new collection perfectly embodies these values by merging stylish football designs inspired by off pitch football fashion culture together with innovative football performance materials.

The collection features the AC Milan x NEMEN Authentic Jersey that has been developed from PUMA’s innovative ULTRAWEAVE technology. The ultra-light engineered fabric is PUMA’s lightest performance jersey ever. The material construction has a four-way stretch material that reduces weight and friction. Made to move and made to last. The jersey also comes in a replica version. Additionally, the collection includes the AC Milan x NEMEN Anthem Jacket, along with the AC Milan x NEMEN Performance Jacket and Performance Pant.

Football style has become just as popular off pitch as it is on the pitch with football fashion becoming a staple of streetwear style. The new capsule collection embraces the energy and fashion integral in modern football culture to create something truly unique, bringing fashion to the pitch through the lens of Faster Football.

“This is a landmark for all parties involved in this special capsule, as it marks the club’s first jersey collaboration with a fashion brand,” said Heiko Desens, Global Creative Director and Innovation. “The iconic black and red stripes meet the NEMEN bespoke look and technical innovation, a brand revolutionizing technical streetwear. The collection is a beautiful combination of performance and lifestyle that goes beyond football.”

Casper Stylsvig, AC Milan Chief Revenue Officer, commented: “AC Milan prides itself on being a football club able to successfully combine a prestigious history with a truly innovative nature. Our brand goes beyond the football pitch and can also be credible in other areas. This fantastic collaboration with our partners PUMA and NEMEN gives us the opportunity to merge tradition and innovation, bringing our stylish and contemporary nature to the football pitch.”

NEMEN Studios are based in Milan known for textile innovation, creating new aesthetics and applications to push design forward. NEMEN’s founder and creative director, Leonardo Fasolo has aimed to bring the passion and Milanese iconic style to the new streetwear inspired collection.

As a life-long AC Milan fan, being presented with the opportunity to design this special collaborative Fourth kit, and a premium capsule alongside was a dream opportunity,” said Leonardo Fasolo, Founder and Creative Director of NEMEN. “We gave the classic AC Milan Rossoneri stripes a discharged NEMEN twist. For the premium kit, we wanted to give something special back to the fans. For the highly technical jacket and pants we have featured our newly developed spy-camo pattern, hand dip-dyed, in the best textiles and craftsmanship Italy has to offer. We hope they enjoy it.” 

The AC Milan x NEMEN Fourth Jersey will debut on pitch when the AC Milan Women’s team face Empoli on April 3rd. The AC Milan Men’s team will wear the new kit on April 4th when they face Bologna.

The AC Milan x NEMEN capsule collection will be available from April 4th at PUMA.com, PUMA stores, at AC Milan official stores, store.milan.com and at select retailers worldwide.

Herzogenaurach, Germay, March 30, 2022
SLIPSTREAM LO SASHIKO
The Slipstream Mid was a basketball shoe born in 1987 as a successor to the SKY LX. It became an iconic sneaker silhouette, favored by basketball players on the courts for its performance, stability, and cushioning. Off-court, it made its way to the streets, finding a following among sneaker connoisseurs for its unique design.

Given its growing popularity, in 1988 (just one year after the basketball launch), lifestyle models such as THE BEAST and SLIPSTREAM SNAKE were also released. PUMA pioneered the lifestyle space with the two styles, using material embellishments like faux snakeskin, leather, and faux fur. These models gained notoriety in Japan, eventually leading to Made in Japan versions in the early 2000s. The Slipstream Lo version was also released as a lifestyle model, further expanding the shoe's reach, and adding to the wide range of offerings.

As the Slipstream Lo makes its return in 2022, its past connection to Japan is brought in for inspiration with the release of the Slipstream Lo Sashiko. Coming in a more sophisticated tone, the Slipstream Lo Sashiko refers to the Japanese decorative stitching technique used on blue fabric, typically with white thread. The shoe comes in a blue canvas and suede upper with white Sashiko stitching on the quarter. To add a personal touch, it also comes with scrap pieces of material in a pouch that the consumer can stitch on the upper themselves.

Herzogenaurach, Germany, 24 March, 2022
BLAZE OF GLORY REVERSE CLASSICS
In 1990 PUMA debuted its most advanced cushioning yet, TRINOMIC. Applied across a wide range and variety of shoes, this innovative technology was a hexagonal system in the sole that compressed and rebounded load. TRINOMIC brought a whole new angle to sneaker technology through harnessing three fundamental elements - cushioning, stability, and flexibility.

In 2006, PUMA expanded the TRINOMIC family with the Blaze of Glory, inspired by the ground-breaking PUMA DISC Blaze style from the 1990s, this time, with laces. It was one of the most padded and plush versions of the TRINOMIC cushioning ever produced, designed with a unique new upper, signature cage lacing system, and comfortable sock construction. Today we bring the style back, restored in its original glory. The Blaze of Glory Reverse Classics pack features color combinations inspired by previous Blaze of Glory releases in a mix of mesh and leather on the upper. The shoe maintains original design features like the sock construction, TPU window, iconic TRINOMIC logo on the midsole, and tech on the outsole.

The Blaze of Glory Reverse Classics pack drops on PUMA.com, PUMA stores and select retailers on March 24th.

BlazeofGlory
Herzogenaurach, Germany, March 17, 2022
PLAY WILD AND UNLEASH YOUR INNER ANIMAL WITH THE FUTURE Z 1.3 INSTINCT EDITION
PUMA has today launched the animalistic FUTURE Z 1.3 Instinct edition, packed full of innovation and technology. The next generation FUTURE has evolved from its predecessor with a unique new look inspired by the game’s ultimate entertainer – Neymar Jr.

The FUTURE Z is engineered for ultimate agility. The new technologically advanced boot will activate your football instincts to let you prey on the opposition with all the confidence of a big cat, taking your game to wild new levels.

The cutting-edge FUZIONFIT+ technology has received a second-generation upgrade. The specially crafted knitted material now extends from the midfoot to the collar opening to provide optimal lock-in and a supportive fit allowing you to play with or without laces.

The adaptive support adjusts to the shape of your feet, as the compression technology perfectly adjusts to the contours of each foot. Paired with a lightweight Nano Grip sockliner insole, the technology minimizes foot slippage inside the boot, allowing you to maintain power transfer for explosive multi-directional movements.

The FUZIONFIT+ knit utilizes a specific mix of polyester and spandex yarns, with special technical yarns to create the perfect balance of compression, comfort and durability for that second-skin feeling.

The FUTURE Z 1.3 features the all-new Advanced Creator Zones that are engineered to enhance ball grip and provide softness in the forefoot, which is key for optimal control and touch when dribbling, passing and finishing. The mesh material in the forefront provides a thinner layer between foot and ball for added touch sensitivity. The mesh pattern on the medial side provides ultimate softness while the 3D print on the lateral side enables closer ball control.

The Advanced Creator Zone patterns allow you to play without constraint, through a mix of grippy textures that help you to manipulate the ball.

A feature retained from the previous model is the Dynamic Motion System outsole designed for optimal traction. The super lightweight PEBA tooling system, with its eye-catching Z-shaped soleplate reduces weight and provides a solid base to generate devastating accelerations, movements and skills in all directions.

“The most eye-catching feature of the new boot is the evolution of the FUZIONFIT+,” said Florian Nemetz, Senior Product Line Manager Teamsport Footwear. “The FUZIONFIT+ compression technology has become very popular amongst our players because the adaptive fit provides the optimal lock-down feeling in the boots. Player and consumer feedback has helped us to evolve the technology and to enhance the player’s ability to perform a wide range of multi-directional movements. New this year, we have developed Advanced Creator Zones to provide increased grip and softness in the forefoot, which was another key insight from our players. This provides greater control and touch benefits essential for dynamic players.”

“The team have really taken things to the next level with the new FUTURE Z” said Neymar Jr. “The FUZIONFIT+ now extends to the top of the foot and the compression is perfectly balanced allowing me to feel comfortable and move freely. The boot feels like an extension of my foot allowing me to play without restrictions. This is key to the way I play.”

The FUTURE Z 1.3 Instinct edition will be worn by Neymar Jr., Dzsenifer Marozsán, James Maddison, Luis Suárez and Eugénie Le Sommer.

The PUMA FUTURE Z 1.3 Instinct edition and the blackout FUTURE Z 1.3 Eclipse edition are available from March 17th at PUMA.com, PUMA stores, specialist football accounts and at leading football retailers worldwide.

Herzogenaurach/Paris, March 5, 2022
PUMA AND AMI HAVE PARTNERED TO CELEBRATE FAMILY AND FRIENDS WITH AN EXCLUSIVE COLLABORATION

Parisian house AMI joins the PUMA family in a collaboration that puts together tailoring and innovative sportswear design. The collection and the campaign featuring Romeo Beckham and Mia Regan take inspiration from how happiness starts with the people you surround yourself with.

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The debut PUMA x AMI wardrobe is inspired by a new era of achievement - one that doesn’t conform to a specific gender, individual, or appearance. One that challenges our current views, where it isn’t about the accolades of oneself, but about being grateful for the crew that one surrounds themself with, their chosen family. “The partnership with AMI was a no-brainer, their name literally means ‘friend’ and that’s what PUMA is all about – a community, a family,” said Adam Petrick, Global Director of Marketing for PUMA. “We are exceptionally pleased to be able to partner with a creative mind in Alexandre that truly understands the elevation of classic sportswear silhouettes, as well as the creation of community through a positive message.”

 

 

With minimalistic branding, a mix of neutral and bold colors, and premium materials, the collection elevates sportswear.The AMI de Coeur, AMI’s signature symbol, is merged with the PUMA logo to make a co-branded graphic that can be seen across pieces in the collection. “I'm very proud of the way we mixed the logos together, I think that the result is very impactful and that while this is a gift for us at AMI, it's a gift for PUMA too.” said Alexandre Mattiussi, Founder and Creative Director of AMI. “This is something that we share, this is what we call friendship. It is a very honest collaboration, not trying too hard, not pretentious.”

Romeo Beckham and Mia Regan are featured in the global launch campaign shot by photographer Eddie Wrey. “What I love the most about them is their energy and their individual style. That and they are clearly in love. Romeo and Mia embody very well the spirit of the collection,” said Mattiussi when asked why the brands selected the couple as the frontrunners for their debut campaign with PUMA.

The collection includes some of PUMA’s classic footwear silhouettes featuring classics like the Slipstream Lo, Suede Crepe, and the newly released Suede Mayu. The apparel includes t-shirts, polos, jackets, hoodies, shorts, crews, pants, and bras that mix and match perfectly to build a full wardrobe. But the collaboration wouldn’t be complete without the accessories – bucket hat, curve caps, shoulder bags, and a grip bag. “I’ve been following Alexandre’s work for some time now. Ever since I started at PUMA, I was thinking of what a great partnership this would be, today, I’m delighted with the result,” said Heiko Desens, Global Creative Director for PUMA. “This was a real and authentic collaboration; both of our teams brought a lot of ideas to the table, and we were able to design a timeless and elevated classic sportswear collection for today’s consumer.”

The PUMA x AMI Collection will be available exclusively in AMI stores starting Match 16th, and globally March 19th on PUMA.com, PUMA stores, amiparis.com and selected retailers.

#PUMAxAmi

 

Herzogenaurach, Germany, March 4, 2022
SHE MOVES WITH EMPOWERED STYLE: PUMA X LIBERTY

Global sports brand PUMA and iconic design house and department store Liberty are partnering together for a sophomore collection, blurring the lines between casual sportswear and fashion. The collection features bold and exciting pieces designed for those who want to embody empowerment and independence through their style.

As a part of PUMA’s She Moves Us platform, featuring real, strong, and empowered women, this collection is inspired by the teambuilding and uplifting that is often intrinsically present in women-led collectives and initiatives. The support and encouragement with which women help each other fulfill their individual potential is at the center of this collection and campaign.

The creative was shot on a farm filled with greenery and wildlife, showcasing a group gathering to celebrate and empower each other. They came together in the British countryside to reflect and share their individual stories, providing their thoughts on empowerment, liberty, and what motivates them. Here’s a look at what they said:

“What empowers me is to see people living their true authentic self...Liberty is the autonomy and strength to walk your own path...Waking up, looking in the mirror, and being like, ‘I got this today.’”

The full conversations with Deba, Ami Evelyn Hughes, Taya Francis, and Bones Tan Jones can be read in the accompanying Q+A and heard in the campaign video.

The PUMA x Liberty collection takes the camouflage print, usually used to ‘hide and conceal’, and transforms it into a camo-inspired floral print on a line of striking statement pieces made to stand out. The two unique floral prints cover traditional silhouettes including long raincoats, pleated skirts, wide-leg pants, sweatpants, t-shirts, and crewnecks. In a mix of beige, green, and yellow, both prints are perfect for spring styling. The apparel is accompanied by a range of PUMA sneakers and accessories in classic Liberty florals including the Mayze and Suede Mayu Slip on as well as accessories like bucket hats and bags. The collection makes a graphic, bold and feminine fashion statement for all bodies and sizes.

Get your floral fit when the PUMA x LIBERTY collection drops on PUMA.com, PUMA stores and select retailers including the iconic Liberty store on London’s Regent Street, on March 5th.

PUMA x LIBERTY
Herzogenaurach, Germany, March 1, 2022
PUMA and Modibodi® present range of period underwear for women
Sports company PUMA and global leak-proof apparel company Modibodi® have teamed up to launch a range of leak-free period underwear and activewear, created to help women stay comfortable and active during their period whilst making a positive environmental impact.

PUMA together with Modibodi believes that everybody who wants to participate in exercise or sport should be given the opportunity to stay active and play, fueling the motivation behind PUMA x Modibodi’s exclusive global partnership under the “She Moves Us” platform.

“Even in the 21st century, periods and leaks still prevent women from participating in sports. Studies have revealed that girls’ participation in sport drops from 69% (ages 11-12) to 45% (ages 13-15)*. Additionally, the single-use plastic from disposable products can continue to pollute the environment for hundreds of years,” said Erin Longin, Global Director Run/Train at PUMA. “As a global brand, we felt it important to do our part to address this issue. The PUMA x Modibodi collaboration allows women to stay active, without having to worry about leaks, while reducing their monthly waste from period products."

Disposable products pollute the environment and are more expensive long term than their reusable, sustainable counterparts. The PUMA x Modibodi collection is designed to be reused and replaces the need for disposable pads, liners and tampons, whilst ensuring women can stay extremely comfortable, odor free and protected from all leaks (not just periods). Modibodi’s proprietary Modifier Technology™ achieves this through its soft top layer, made of merino wool, which wicks moisture and sweat, a quick-drying absorbent microfibre middle layer, that locks away fluid and odor, and an additional waterproof protection in the bottom layer.

“No woman should have to sit on the sidelines of life because they have their period or bladder leaks,” said Kristy Chong, CEO and Founder, Modibodi. “We are thrilled to launch this collection with PUMA and together normalize menstruation and tackle the stigma that women can't be active on their periods or when experiencing any of life’s leaks.”

As part of the launch, PUMA and Modibodi will work with PUMA’s She Moves Us charity partner, Women Win, to donate a bundle pack of five briefs to 500 girls and women in need. This five-pack bundle covers a person for their monthly cycle and will last for up to four years to allow the person to confidently participate in sport and life without life’s leaks getting in the way.

The first PUMA x Modibodi active underwear collection will be available in May 2022 in selected stores and online at puma.com and modibodi.com.

 

*Observatory for Sport in Scotland (OSS) https://oss.scot/sport-participation-in-scotland-trends-and-future-prospects/
Herzogenaurach, Germany, February 25, 2022
THE BAT MEETS THE CAT AS PUMA UNVEILS THE BATMAN FUTURE Z
As a tribute to the must-see movie of the year, PUMA has added a new chapter to the dark knight saga by unveiling The Batman FUTURE Z special edition football boot in honor of the caped crusader.

The new FUTURE Z is the ultimate dark knight on pitch and will take center stage on the feet of Neymar Jr. when PSG face St Etienne on the 26th February and once again in the Ligue 1 fixture against Nice on March 6th.

“I am a huge fan of Batman, he is my favorite character,” said Neymar Jr. “Batman is an icon. I have collected Batman memorabilia for many years so to add this special boot to the collection is perfect. This boot is beautiful, and I am so happy to wear them on pitch.”

Become a legend with The Batman FUTURE Z in PUMA Black, White Lava Blast and Asphalt colorway available from June 3rd at PUMA.com, PUMA stores and select retailers worldwide with the movie releasing in cinema’s globally on March 4th.

SOMERVILLE, MASS., FEBRUARY 23, 2022
“THE BATMAN” STEPS INTO THE SPOTLIGHT WHEN LIMITED-EDITION COLLECTION BY PUMA, WARNER BROS. CONSUMER PRODUCTS AND DC LAUNCHES FEBRUARY 26
Gear up, Gotham City. The PUMA x Batman limited-edition collection will be available February 26, from global sports company PUMA, in collaboration with Warner Bros. Consumer Products and DC. The collection is inspired by the new Warner Bros. Pictures film “The Batman,” releasing in theaters internationally beginning March 2 and in the US on March 4.

The grittiness of Gotham City and the heroics of Batman stand out in this new PUMA collection by drawing inspiration from the highly anticipated new film. The full collection merges culture with sport, bringing Batman, the Batmobile, and Bat emblem to life across various footwear styles, accessories, and apparel products. The collection captures the essence of the film through moody colors, dramatic design elements, and Batsuit-inspired cut lines and Batman graphics.

The PUMA x Batman collection features apparel, including hoodies, T-shirts, T7 track suits, shorts, leggings, hats, and more. Also releasing as part of the collection are special Batman ULTRA and FUTURE Z football boots. Additional items include, PUMA running and training products, featuring dryCELL technology to wick moisture and ergonomic cutlines for ease of movement that will allow fans to run through the streets of Gotham City and beyond.

Footwear pieces, launching later this year, include a twist on the classic PUMA Suede, a Fierce 2 inspired by Selina Kyle (Catwoman), an all-over black RS-X silhouette with red accents, a sleek all-black Mayze with a pop of red in the formstrip, and two Court Rider hoops styles that pay homage to Batman and Catwoman.

Fans of "The Batman” and PUMA can suit up in the new collection, available in adult and kids sizing, starting February 26, with footwear styles releasing later this year. The PUMA x Batman collection will be available at PUMA.com, at PUMA Stores and select retailers worldwide.

Herzogenaurach, Germany, February 17, 2022
REBORN TO PERFORM: PUMA INTRODUCES THE FIRST MILE PACK, FOOTBALL BOOTS MADE FROM RECYCLED MATERIALS
Sports company PUMA has made its successful ULTRA 1.3 and the FUTURE 1.2 football boots more sustainable by using recycled materials from its partnership with the First Mile initiative.

The products of the First Mile pack are made with recycled yarn that is manufactured from plastic bottles collected in the First Mile network, which also makes a social impact by strengthening microeconomies in Honduras, Haiti and Taiwan China. PUMA has worked together with First Mile since 2019 but it is the first time, the company has used First Mile’s recycled yarns in football boots.

The collectors in the First Mile network gather plastic bottles, which prevent the bottles from reaching landfills and the world’s oceans. With every purchase of First Mile products people are supporting local opportunities and creating a positive impact by generating jobs and reducing environmental waste.

PUMA utilizes recycled yarns developed from post-consumer plastic collected by First Mile in Taiwan China. The plastic is sorted, cleaned, shredded, spun into yarn and then woven into a stretchy engineered knit to create football boots that play faster but tread a little lighter. 

 

Through its Forever Better sustainability strategy, PUMA has set itself 10 targets to improve its environmental impact. The company plans to make 9 out of its 10 products more sustainable by 2025.

The ULTRA 1.3 contains 21% recycled material in the upper made from post-consumer plastic. Maintaining all performance benefits of the ULTRA 1.3, the lightweight MATRYXEVO technology features recycled Chamatex yarns and First Mile yarns designed for ultimate lightweight speed so you can be at your fastest from the first step. The upper is connected to an internal SPEEDCAGE for lightweight support, keeping your foot locked in so you can be at your most explosive.

The ULTRA features a unique PEBA SpeedUnit outsole for maximum take-off speed, traction and responsiveness at high velocity giving you the platform to produce faster movements all over the pitch. Infused with PUMA running spike DNA, the ULTRA is deadlier than ever. The First Mile ULTRA 1.3 will debut on pitch with Manchester United superstar Raphaël Varane, a strong advocate for sustainable products.

42% of the FUTURE Z 1.2 upper is made up of recycled materials made from post-consumer plastic. The FUTURE’s innovative FUZIONFIT+ compression has been engineered for the ultimate fit, perfectly wrapping around the foot for maximum comfort and responsiveness so you can make explosive cuts and directional changes at your top speed. 

 

The recycled upper combines with a recycled Dynamic Motion System outsole, a specially crafted plate for explosive agility, extreme traction and multi directional movement. All linings, foams and vamps use recycled materials, making this the most sustainable FUTURE ever. The FUTURE Z 1.2 First Mile edition will be worn by Manchester City star Vicky Losada.

“With this pack, we introduce First Mile recycled yarn into our football boots for the first time,” said Dominique Gathier, Senior Head of Product Line Management Teamsport Footwear. “The project is very important to PUMA as we continue to utilize more recycled and sustainable materials in football products. We have already launched First Mile collections with our Licensed clubs AC Milan and Manchester City, so we are very happy to launch footwear through the initiative. This is the first step as we move toward more sustainable footwear products without impacting the high-level performance benefits of our signature silos.”

“First Mile is proud to partner with PUMA to clean up the environment and to improve the livelihoods of our waste collectors in Taiwan China,” said Jeff Wang, First Mile Taiwan China Impact Manager. “We are thrilled to have been able to transform trash into a high performing football boot that will be used at the highest level of the game. For our collectors to see the value their collected waste materials have on a global stage has brought immense pride to their work.”

The First Mile pack featuring recycled editions of the ULTRA 1.3 and the FUTURE 1.2 will be available from February 17th at PUMA.com, PUMA stores and select retailers worldwide.

To learn more about the PUMA x First Mile initiative please visit here

Herzogenaurach, Germany, 15 February 2022
PUMA generates noise in the pitlane with the launch of the Spring / Summer ´22 collection of Mercedes-AMG Petronas F1 Team and Oracle Red Bull Racing Team

Sports company PUMA is revving up the F1 engines with the launch of the Spring / Summer ´22 Collections of Mercedes-AMG Petronas F1 Team and Oracle Red Bull Racing Team. Ahead of the season the two lines are already generating heat being inspired by futuristic visions and joyful energy.

Only a couple of few weeks before the Formula One engines are ignited for the first GP of the season at the Bahrain International Circuit PUMA is offering the latest lifestyle looks of last season´s fiercest contenders - Mercedes-AMG Petronas F1 Team and Red Bull Racing.

For the Spring / Summer Collection of the Silver Arrows Team was inspired by a vision about the future without a defined shape, without standardized formats and unusual positions. The Mercedes F1 Team has always had a futuristic vision being a pioneer in the search for innovations.

For this season we decided to elevate the product and create a fusion between the products and the graphic itself being one. Like a luminous spark the streetwear collection is featuring translucent and clear details blend with premium materials while the Statement Collection comes with star focused graphics on hoodies, tees, and pants.

 

 

Further collections like the vintage and SDS line are completing the male range. The female look is consisting of tees, hoodies, leggings, and pants in PUMA black and arctic ice.

Joyful Energy is the inspiration of the Oracle Red Bull Racing Spring / Summer ´22 Collection. The line is fusing the Formula One world with streetwear playing with bold graphics which are embracing the Spielberg Bull Statue and the energetic DNA of the race team. The collection embodies defined energy and rebellious daring with duo tone expressive blocking on the apparel. Oversized looks are offered by the All-Over-Print (AOP) line consisting of hoodie, tee, and pants while the SDS range is tapping into a retro Motorsport-inspired style. The collection is completed by the core range. 

 

Prepare yourself for another nerve wrecking Formula One season and get your latest Mercedes-AMG Petronas F1 Team and Red Bull Racing Spring / Summer ´22 Collection in selected PUMA stores and on puma.com.

PUMA Copyright
PUMA Copyright
Herzogenaurach, Germany, 11 February, 2022
PUMA SERVES UP ITS FIRST VEGAN LEATHER FOOTBALL BOOT WITH THE KING PLATINUM 21 VEGAN
Sports company PUMA has today unveiled its first ever PUMA KING football boot made entirely from animal-free materials: The KING Platinum 21 Vegan. The forward-thinking, future-conscious new boot retains the KING signature style, touch and comfort but adds a special new spin on the football icon.

Hailing over half a century of heritage and legacy, the KING Platinum 21 Vegan is made for the modern playmakers who are looking for animal-free products. As football gets faster and faster, control is key, so the re-engineered KING takes its signature look and upgrades your game to the next level.

Featuring super-soft 100% Vegan leather and 100% Vegan knitted yarns for exceptional fit and comfort, PUMA continues to strive for more sustainable and eco-friendly products. The KING Platinum 21 Vegan integrates exclusive KINGForm technology - a rib structure that fuses to the Vegan leather upper in key contact areas to deliver superior touch and increased responsiveness.

A super lightweight PEBA soleplate is built around a stability spine to provide optimal traction and support for dynamic movements without the use of any animal-based adhesives, with all prints on the boot utilizing only Vegan pigments. 

 

The KING Vegan incorporates a brand-new, specially crafted KomfortSystem for next-level comfort with extremely soft anatomical padding for heel lockdown and optimized fit. Additionally, the KING Platinum 21 Vegan features multi-directional conical studs for enhanced agility and a molded sock liner with NanoGrip technology to ensure superior energy transmission, cushioning and anti-slip properties.

“The KING Platinum 21 Vegan is an exciting milestone for PUMA as we utilize Vegan friendly materials and offer an alternative to animal-based leather products,” said Florian Nemetz, Senior Product Line Manager Teamsport Footwear. “We will continue to use Vegan materials in future products as we aim to offer an alternative to traditional leather products. The boot maintains all the key benefits and performance properties of the KING, but utilizes a special new Vegan upper material, which provides fantastic touch properties, comfort and class synonymous with the PUMA KING.”

 

The all-new PUMA KING Platinum 21 Vegan in Ivory Glow, Green Glare and PUMA Black is available from February 11th at PUMA.com, PUMA stores and select retailers worldwide.

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