Reimagine your reality with the Kosmo Rider when it drops on PUMA.com, PUMA stores and select retailers on February 10th.
Reimagine your reality with the Kosmo Rider when it drops on PUMA.com, PUMA stores and select retailers on February 10th.
Take a step into the future when the PUMA x PRONOUNCE collection drops on PUMA.com, PUMA stores and select retailers on February 17th.
The all-new PUMA KING Platinum 21 Vegan in Ivory Glow, Green Glare and PUMA Black is available from February 11th at PUMA.com, PUMA stores and select retailers worldwide.
Sports company PUMA is revving up the F1 engines with the launch of the Spring / Summer ´22 Collections of Mercedes-AMG Petronas F1 Team and Oracle Red Bull Racing Team. Ahead of the season the two lines are already generating heat being inspired by futuristic visions and joyful energy.
Prepare yourself for another nerve wrecking Formula One season and get your latest Mercedes-AMG Petronas F1 Team and Red Bull Racing Spring / Summer ´22 Collection in selected PUMA stores and on puma.com.
The recycled upper combines with a recycled Dynamic Motion System outsole, a specially crafted plate for explosive agility, extreme traction and multi directional movement. All linings, foams and vamps use recycled materials, making this the most sustainable FUTURE ever. The FUTURE Z 1.2 First Mile edition will be worn by Manchester City star Vicky Losada.
“With this pack, we introduce First Mile recycled yarn into our football boots for the first time,” said Dominique Gathier, Senior Head of Product Line Management Teamsport Footwear. “The project is very important to PUMA as we continue to utilize more recycled and sustainable materials in football products. We have already launched First Mile collections with our Licensed clubs AC Milan and Manchester City, so we are very happy to launch footwear through the initiative. This is the first step as we move toward more sustainable footwear products without impacting the high-level performance benefits of our signature silos.”
“First Mile is proud to partner with PUMA to clean up the environment and to improve the livelihoods of our waste collectors in Taiwan China,” said Jeff Wang, First Mile Taiwan China Impact Manager. “We are thrilled to have been able to transform trash into a high performing football boot that will be used at the highest level of the game. For our collectors to see the value their collected waste materials have on a global stage has brought immense pride to their work.”
The First Mile pack featuring recycled editions of the ULTRA 1.3 and the FUTURE 1.2 will be available from February 17th at PUMA.com, PUMA stores and select retailers worldwide.
To learn more about the PUMA x First Mile initiative please visit here
Footwear pieces, launching later this year, include a twist on the classic PUMA Suede, a Fierce 2 inspired by Selina Kyle (Catwoman), an all-over black RS-X silhouette with red accents, a sleek all-black Mayze with a pop of red in the formstrip, and two Court Rider hoops styles that pay homage to Batman and Catwoman.
Fans of "The Batman” and PUMA can suit up in the new collection, available in adult and kids sizing, starting February 26, with footwear styles releasing later this year. The PUMA x Batman collection will be available at PUMA.com, at PUMA Stores and select retailers worldwide.
Disposable products pollute the environment and are more expensive long term than their reusable, sustainable counterparts. The PUMA x Modibodi collection is designed to be reused and replaces the need for disposable pads, liners and tampons, whilst ensuring women can stay extremely comfortable, odor free and protected from all leaks (not just periods). Modibodi’s proprietary Modifier Technology™ achieves this through its soft top layer, made of merino wool, which wicks moisture and sweat, a quick-drying absorbent microfibre middle layer, that locks away fluid and odor, and an additional waterproof protection in the bottom layer.
“No woman should have to sit on the sidelines of life because they have their period or bladder leaks,” said Kristy Chong, CEO and Founder, Modibodi. “We are thrilled to launch this collection with PUMA and together normalize menstruation and tackle the stigma that women can't be active on their periods or when experiencing any of life’s leaks.”
As part of the launch, PUMA and Modibodi will work with PUMA’s She Moves Us charity partner, Women Win, to donate a bundle pack of five briefs to 500 girls and women in need. This five-pack bundle covers a person for their monthly cycle and will last for up to four years to allow the person to confidently participate in sport and life without life’s leaks getting in the way.
The first PUMA x Modibodi active underwear collection will be available in May 2022 in selected stores and online at puma.com and modibodi.com.
*Observatory for Sport in Scotland (OSS) https://oss.scot/sport-participation-in-scotland-trends-and-future-prospects/
Global sports brand PUMA and iconic design house and department store Liberty are partnering together for a sophomore collection, blurring the lines between casual sportswear and fashion. The collection features bold and exciting pieces designed for those who want to embody empowerment and independence through their style.
Parisian house AMI joins the PUMA family in a collaboration that puts together tailoring and innovative sportswear design. The collection and the campaign featuring Romeo Beckham and Mia Regan take inspiration from how happiness starts with the people you surround yourself with.
The collection includes some of PUMA’s classic footwear silhouettes featuring classics like the Slipstream Lo, Suede Crepe, and the newly released Suede Mayu. The apparel includes t-shirts, polos, jackets, hoodies, shorts, crews, pants, and bras that mix and match perfectly to build a full wardrobe. But the collaboration wouldn’t be complete without the accessories – bucket hat, curve caps, shoulder bags, and a grip bag. “I’ve been following Alexandre’s work for some time now. Ever since I started at PUMA, I was thinking of what a great partnership this would be, today, I’m delighted with the result,” said Heiko Desens, Global Creative Director for PUMA. “This was a real and authentic collaboration; both of our teams brought a lot of ideas to the table, and we were able to design a timeless and elevated classic sportswear collection for today’s consumer.”
The PUMA x AMI Collection will be available exclusively in AMI stores starting Match 16th, and globally March 19th on PUMA.com, PUMA stores, amiparis.com and selected retailers.
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A feature retained from the previous model is the Dynamic Motion System outsole designed for optimal traction. The super lightweight PEBA tooling system, with its eye-catching Z-shaped soleplate reduces weight and provides a solid base to generate devastating accelerations, movements and skills in all directions.
“The most eye-catching feature of the new boot is the evolution of the FUZIONFIT+,” said Florian Nemetz, Senior Product Line Manager Teamsport Footwear. “The FUZIONFIT+ compression technology has become very popular amongst our players because the adaptive fit provides the optimal lock-down feeling in the boots. Player and consumer feedback has helped us to evolve the technology and to enhance the player’s ability to perform a wide range of multi-directional movements. New this year, we have developed Advanced Creator Zones to provide increased grip and softness in the forefoot, which was another key insight from our players. This provides greater control and touch benefits essential for dynamic players.”
“The team have really taken things to the next level with the new FUTURE Z” said Neymar Jr. “The FUZIONFIT+ now extends to the top of the foot and the compression is perfectly balanced allowing me to feel comfortable and move freely. The boot feels like an extension of my foot allowing me to play without restrictions. This is key to the way I play.”
The FUTURE Z 1.3 Instinct edition will be worn by Neymar Jr., Dzsenifer Marozsán, James Maddison, Luis Suárez and Eugénie Le Sommer.
The PUMA FUTURE Z 1.3 Instinct edition and the blackout FUTURE Z 1.3 Eclipse edition are available from March 17th at PUMA.com, PUMA stores, specialist football accounts and at leading football retailers worldwide.