The collection’s sneakers focus on these beloved Pokémon from the globally popular entertainment franchise, as highlighted by the PUMA Slipstream Charmander as well as PUMA’s Suede, Rider FV, and TRC Blaze Court, which are inspired by Pikachu, Bulbasaur, Squirtle, and Gengar. Through the footwear range, Pokémon fans will find hidden details on the tongue label, insole, and heel.

For the accompanying apparel, textured prints add a tactile detail to items like a sherpa jacket and sweatpants, while Pokémon graphics are featured across an assortment of cotton T-shirts, relaxed crews, and hoodies. Lastly, accessories are included in the form of collaborative beanies and messenger bags.
In addition, an exclusive capsule collection from the PUMA x Pokémon collaboration - featuring RS-X Pikachu trainers and select apparel, footwear, and accessories - will be available at Foot Locker.

Taking the wearer from the convenience store to the hiking trail, the first-ever PUMA x P.A.M. collection features simple yet adventurous silhouettes with bold graphics and all-over prints with a psychedelic edge. Its texture and colour-rich concept is inspired by the South American Yareta, a blobby, velvety cushion plant. “We wanted to make clothes that are comfortable for a seamless transition between the city and the wild, linking both of them”, says Misha Hollenbach.

“From the start, we saw this project as an opportunity to make something together that could go beyond fashion, and the PUMA team was instantly supportive. So, as part of the PAM/PUMA BIO/VERSE, we suggested created a project that worked to protect threatened wild places on the planet; the same kind of places that inspired the collection”, adds Shauna Toohey.

Spanning 20 different styles, the collection includes elevated basics such as fleece jackets and sweaters, cargo trousers, T-shirts, polo shirts, hoodies, and puffer jackets – all made with at least 20% recycled materials. The palette is nature-inspired and dominated by rich purple, lavender, green and copper tones.  Shoes comprise classic sneakers, trail-running shoes and clogs. On the minimal side, accessories - a bucket hat and cap, a trail backpack and a bottle bag set - highlight functionality.

PUMA and Skepta break down the gates of reality, to harness the true potential of the individual, teaching us not only to unlock but to share our power with others. The campaign’s visuals follow the London-based visionary artist as he dismantles and rebuilds the world around him, with the ultimate goal of empowering others, allowing them to master their creativity.

PUMA kicks off its partnership with Skepta and his Big Smoke Corporation, to meaningfully shape music, art, and style culture at PUMA. Inaugurating the collaboration, Skepta becomes the front man of PUMA’s new RS-X “Revolutionaries” campaign.

In cooperation with PUMA’s ambassador, consultant, and designer Skepta, the PUMA RS franchise will start to arrive in early November of 2022, accompanied by further evolutions of the RS to follow in 2023.

Note to editors:

The original RS franchise traces its origins to 1984 when PUMA endeavored to create the world’s first wearable sports product, and the world’s first smart shoe. The RS’ computing ability, application of biomechanics, and new cushioning technology combined to mark a major milestone not just for PUMA, but for the footwear industry at large.
Starting in 2018, the RS family has grown extensively, with the addition of new styles like the RS-X, RS-X3, RS-2K, RS-Fast, RS-Connect, RS-Dreamer, and more. Now for 2022, PUMA continues to build on the RS legacy.

More adaptive and comfortable than ever, the FUTURE is all about future innovation and pushing the boundaries of technology for players who shape the game to their vision and skill. With the FUTURE you don’t have to lace up to lock in. The second-generation FUZIONFIT+ technology adapts to the shape of your foot to give you the perfect balance of support and flexibility in each of the key zones, ensuring optimal fit and performance, with or without laces.

The adaptive compression technology perfectly adjusts to the contours of each foot. Paired with a lightweight Nano Grip sockliner insole, the technology minimizes foot slippage inside the boot, allowing you to maintain power transfer for explosive multi-directional movements.

The FUZIONFIT+ knit utilizes a specific mix of polyester and spandex yarns, with special technical yarns to create the perfect balance of compression, comfort, and durability for that second-skin feeling.

The FUTURE features Advanced Creator Zones that are engineered to enhance ball grip and provide softness in the forefoot, which is key for optimal control and touch when dribbling, passing, and finishing. The mesh material in the forefoot provides a thinner layer between foot and ball for added touch sensitivity. The Advanced Creator Zone patterns allow you to play without constraint, through a mix of grippy textures that help you to manipulate the ball.

Additional technology of the MB.02 includes a full-coverage engineered, nonslip rubber compound with a feather tread pattern for enhanced durability and traction with a nod to Melo’s signature wings making the MB.02 ideal for quick cuts and spot up jumpers. Tonal metallic accents add a hint of luster to these court-ready kicks, while instantly recognizable “1 of 1” branding reiterates that nothing else even comes close to the MB.02.

“Working with PUMA to design the second version of my signature shoe is something I am incredibly proud of,” said LaMelo Ball. “When creating the MB.02, we took the designs to the next level to reflect my personal style with the flames, RARE and 1 of 1 graphics and bold colors. I’m excited to see fans experience the MB franchise in a new way with the launch of MB.02.”

Period Pep Talks are a response to a globally commissioned report* that uncovered 1 in 2 girls quit sport due to periods. The talks feature world-class athletes including NRLW star Tiana Penitani, European sprinter Jodie Williams, and former professional race car driver Naomi Schiff, who directly address young girls and teens who are considering leaving the sport they love due to puberty and menstruation. The athletes share their own stories and experiences to help encourage girls to keep their head in the game.

“The data from our global report in May 2022, showed women and girls believe periods need to be more openly discussed in the sports world. That’s why we are proud to partner with PUMA to create the Period Pep Talks, working with their athletes to raise this issue in our global consciousness,” says Sarah Forde, Modibodi Head of Sustainability and Public Affairs.

The ground-breaking range combines Modibodi’s unique patent pending Activewear Technology with world-class expertise from PUMA. With a design showcasing innovation at its very best, the collection consists of two styles of activewear: leggings and cycle shorts with both styles available in two colours; aubergine and black.

This is the second installment from the PUMA x Modibodi powerhouse collaboration, after launching their first period and leak-proof underwear range in May this year.

“With 50 per cent of girls experiencing discomfort from disposable menstrual products like pads and tampons when participating in sport or physical exercise, we felt it was important to design a range of leak-proof activewear that would make playing sport on your period more comfortable, more protected, and more possible than ever,” says Erin Longin, Global Director Running and Training business unit at PUMA.

After winning the pre-game with his team, Leon Draisaitl, who was named most valuable player in 2020, is more than ready to rock the upcoming season starting with the first game October 13th.

“Individual awards are always great. You know, they show you that your hard work has paid off. But I’m in a team sport, right? So, winning the ultimate trophy as a team is more important at the end of the day.”

With the ‘Only See Great’ campaign, PUMA explores the career path of its brand ambassadors, as they talk about their own paths to greatness, listening to their hearts, and finding a vision that no one else can see.

After reaching the semi-finals with his team last season, Leon is now aiming for the finals: “I hope that we can take the next step next season. It was a great run, obviously, when you get to that point you want to win. But we did run into a team that was better than us. But hopefully next season we’re going to be that team.”

Despite a serious injury, Draisaitl fought through the last games of the season. He had to change his mindset, but his motivation is stronger than ever, he said: “Greatness is consistency. So, I’m preparing for next season like I do for any other season and to me it’s important to do it all over again. You know, show people that I’m capable of being at the top of my game every single year every night”, Leon says.

The PUMA Extent will arrive in its flagship “Ultraviolet” colorway, accompanied by a suite of further seasonal colorways. Keeping the range exciting, material mixtures differ from one colorway to the next, including the use of neoprene and engineered mesh panels on some versions, while others feature a more classic application of nubuck and suede. The Extent’s NITRO™ sole unit is highlighted by a gradient color scheme on select editions as well. Lastly, the tongue features an inset of PUMA’s jumping cat logo, alongside bold ‘NITRO™’ branding.

The featherweight Extent sneaker is infused with NITRO™ technology, PUMA's newest nitrogen-infused foam created through an innovative new process – making it extremely lightweight, highly springy, and soft.

Generation Fearless is capable of anything. Being fearless is all about being yourself, backing yourself, and staying loyal to your own style, philosophy, and freedom. When you’re fearless, you see nothing but potential in every moment, every action, be it the play you make, the clothes you wear, or the track you write. Whatever you do, do you. Welcome to Generation Fearless.

Each player has their own story to tell. In the new Generation Fearless film, each player tells their Fearless story. Whether it is a fearless mindset or fearless performance, the PUMA Fam gives insight into their mentality and what makes them fearless.

How you play is what you are: FEARLESS. With their sleek silhouettes, latest technology, innovation, and audacious color updates, the new ULTRA and FUTURE football boots are here to remind you that no play is too outrageous. The Fearless Pack will be worn by some of the most fearless players in the world: Neymar Jr., Kingsley Coman, Fridolina Rolfö, Sara Björk, Christian Pulisic, Antony, Nikita Parris and Memphis Depay.

The next generation ULTRA Fearless edition turns seconds into records by fusing the new ultra-lightweight woven upper with a redesigned soleplate tooling for an explosive turn of speed. The gravity defying ULTRAWEAVE technology is PUMA’s lightest and most durable material and has been reinforced with the all-new PWRPRINT technology to provide ultimate stability and support, keeping your foot locked in for explosive straight-line speed.

The ULTRA has been engineered to change the game with explosive speed by giving you the edge that can be the difference between winning or losing. First or last. PUMA’s special ULTRAWEAVE brand technology has been optimized and integrated into football boots for the first time. The material has also been enhanced with a TPU skin to provide incredible durability at minimum weight.

Another first is the 5-D PWRPRINT technology, placed in key strategic areas of the boot. The cross-divisional innovation provides micro-level reinforcement for optimal lockdown and support, whilst maintaining all of the boot’s lightweight properties. The ULTRA also features an all-new soleplate constructed from a dual-density SPEEDPLATE outsole for next-level traction. The result is a more explosive plate and a more reactive toe box that provides added propulsion and energy transfer when going from 0 to fast.

Expressive details punctuate the collection’s apparel, including custom embroideries, trims, and engineered knits. Thoughtful tailoring acts to re-imagine PUMA’s iconic T7 tracksuit, which is reimagined with an all-new pattern inspired by PUMA’a Formstrip. The dress code for the Players’ Lounge also includes menswear staples like polo shirts and knitted crewneck sweaters, elevated through carefully considered design. Accessories like caps, scarves and select luggage round out the offerings.

For the footwear component of the collection, we see a range of included styles that span from classic running to basketball, not limited to the, Slipstream Lo, Suede VTG, RX 737, and the beloved Blaze of Glory, all of which are re-fitted with new details and touches

First released in 1987, the Slipstream series has made its way through crucial moments of sneaker history, with this most recent incarnation being showcased by Mikey Williams, a strong and compact guard and offensive-minded player who knows a thing or two about basketball.

In addition to meeting fans and getting a chance to browse all the latest exclusive and limited-edition PUMA products available in the flagship store, Valtteri and Zhou conducted livestream sessions, and interviews with media and influencers.

PUMA’s partnership which was agreed at the beginning of the 2022 season is the latest step in PUMA’s long standing motorsport heritage and showcases PUMA’s cutting edge and fully customized race gear - as worn by the team’s drivers; Valtteri Bottas and Zhou Guanyu. Not just limited to the cockpit however, PUMA also supports the Alfa Romeo F1 Team ORLEN with the latest training gear and trackside sneakers, as part of their travel gear, as they move around the world during the 2022 season.

Alfa Romeo F1 Team ORLEN driver Zhou Guanyu, who shares an equal passion for fashion as motorsport, said: “To get the opportunity to check out the largest and first-ever PUMA store in Southeast Asia is very exciting. The immersive design of the whole place is incredible - the teams behind it have done a fantastic job. I always said that if I wasn't a driver, I would be designing clothes or sneakers maybe, so to be part of this activation with PUMA is a great opportunity.”

Valtteri Bottas who has had a long-standing relationship with PUMA through his previous team and now the exciting partnership with the Alfa Romeo F1 Team ORLEN added: “PUMA always knocks it out of the park with their style and products, so I was looking forward to taking a small break from the paddock to visit the first-ever PUMA flagship store in Southeast Asia. We really enjoy the relationship with PUMA as our official race gear supplier and such activations are always great to step out of the routine ahead of the GP weekends.”