Herzogenaurach, Germany, August 23, 2022
PUMA AND VOGUE COLLABORATE ON NEW COLLECTION
Today, PUMA and VOGUE announced the launch of a new collaboration that combines the worlds of sport and fashion into a one-of-a-kind collection.

The special collection, which includes apparel, accessories, and new takes on the PUMA Leadcat and PUMA Fierce sneakers, embraces a timeless sporty-streetwear silhouette punctuated by a bold color palette featuring black, white, and red. Select pieces will also feature VOGUE’s instantly recognizable logo, alongside the iconic PUMA cat.

“Vogue is thrilled to partner with PUMA at a time when sport is so at the forefront of fashion,” said Willow Lindley, Vogue Accessories and Collaborations Director. “This collection, the first of two Vogue X PUMA drops, combines the athletic aesthetic with the timeless approach to style that Vogue is known for.”

The PUMA x VOGUE Summer 2022 collection is available on PUMA.com and at select retailers, with a second drop to be released this winter. Follow @PUMA to learn more. 

Herzogenaurach, germany, august 16, 2022
PUMA x NANAMICA COLLABORATION SNEAKERS
Nanamica Releases collaboration sneakers with sportswear brand PUMA.

This collaboration uses PUMA’s leading icon model, the PUMA Suede VTG as a base with Nanamica’s neutral, timeless design and signature technical concept of GORE-TEX fabric utilized lining the suede material and paired with classic flat laces for a fully monotone design. Combining a waterproof, comfortable, and breathable design with classic design that fits perfectly with your Autumn/Winter wardrobe.

“For our first collaboration with Nanamica we wanted to create something that would be instantly recognizable as a partnership between both brands,” said Ayesha Atlee, Head of Design Sportstyle Footwear for PUMA. “We decided to leverage the PUMA Suede because of its timeless design, mixing it with Nanamica’s neutral swatches and their signature use of GORE-TEX fabric was a must to accomplish our vision.”

Since its founding in 2003, Nanamica has continued to merge stylish design and functional materials to create contemporary but standard items that are essential for everyday living. Nanamica very quickly came to be recognized as the brand that mixes sports and fashion.

The name Nanamica means “House of the Seven Seas,” which expresses our wish to create with people from all over the world without being confined by nationality or ideologies, and to share the things we create with the world. We propose “contemporary standard wear” with a neutral design that defies categorization by genre, age, or gender, and strive to create quality pieces that will remain a part of your everyday life for a long time.

The relaxing image of the sea is at the core of our brand, and our items are highly versatile and open to all kinds of styling. Currently the brand has stores in Tokyo, Kobe, Fukuoka, and New York, and is also carried by shops in 23 countries.

 

Herzogenaurach, Germany, August 4, 2022
PUMA together with Scuderia Ferrari launches the Autumn / Winter 2022 Collection
Global sports company PUMA together with Scuderia Ferrari is excited to launch the new Autumn / Winter 2022 collection.

The collection is inspired by Ferrari’s iconic 1970s Formula 1 race car. More specifically the 312 B2. Created by Scuderia Ferrari's then-chief of engineering, Mauro Forghieri, it was aimed to try and reverse Ferrari's fortunes following challenging seasons in the late-1960s. The bold and cutting-edge lines of the 312 B2, were accompanied by one of the most evocative F1 soundtracks ever; produced from Ferrari’s own 515bhp flat-12 engine.

Naturally a collection inspired by such rich lineage is full of innovation and performance itself. Not only does the Scuderia Ferrari Autumn/Winter 2022 collection feature key statement pieces across shell jackets, jumpers, t-shirts and sweatpants, but Ferrari’s iconic color ways of red, yellow, and black which were ever present on the 312 B2, feature prominently also.

Sized in both regular and oversized fit, the collection utilizes recycled & mono materials to balance the pure performance inspired designs perfectly with form and sustainability. Premium logo-graphics, branded contrast color trims and high collars as well as contrast color piping are elevating the look of the range. In addition, the textured fabric and graphic details let the entire range stand out.

Add the Scuderia Ferrari Autumn/Winter 2022 collection to your own lineup by visiting selected PUMA stores, or shopping online at puma.com.

Herzogenaurach, Germany, August 4, 2022
PUMA AND MANCHESTER CITY HOST THEIR FIRST EVER METAVERSE KIT LAUNCH ON ROBLOX TO UNVEIL THE NEW 2022/23 THIRD KIT

Global sports company PUMA has launched the 2022/23 Manchester City Third kit in their first ever Metaverse kit launch. The vibrant new kit was unveiled for the first time on Roblox giving players the opportunity to explore and interact with the new kit in the PUMA and the Land of Games experience. The new Third jersey revealed in the experience celebrates Manchester creativity with a Fizzy Light and Parisian Night Color palette featuring bold details inspired by the city’s street art.

The special Metaverse event features a Manchester City reskin of the current lobby and stadium in PUMA and the Land of Games and for a limited time only, the experience will feature the Manchester City Home and Third kits. The event will also bring new community-created merchandise, new in-experience, Layered Clothing items and updates to featured activities. As part of the launch, a portal will open between Man City’s Blue Moon experience on Roblox, giving visitors the chance to earn a free item by visiting both experiences.

Additionally, for the first two weeks of the launch, users who compete and win in Football Rush in PUMA and the Land of Games are able to redeem a free digital Manchester City Third kit jersey. All other visitors will have the opportunity to purchase the new digital Manchester City Third kit in the PUMA gear shop on Roblox at https://www.roblox.com/groups/14466783/Puma#!/store.

To further support the launch, PUMA will be hosting a YouTube tournament in Football Rush that will consist of approximately ten participants split into two. The tournament will take place following the kit launch event with the winners of the tournament receiving $10,000 USD to be used on Roblox.

“We’re thrilled to continue evolving our experience within Roblox with our PUMA and the Land of Games,” said Ivan Dashkov, Creative Culture Director at PUMA. “We couldn’t think of a better partner than Manchester City and this kit launch to push the limits by doing something different and innovative. As we continue to test and learn in the Web3 space, we are looking forward to leveraging Roblox as a platform to connect with fans of all ages.”

“Manchester City has witnessed many kit launches throughout the Club’s history – including two of the most successful releases in recent months with the 2022/23 Home and Away kits,” commented Serena Gosling, Director of Retail and Licensing, City Football Group. “It is exciting that we’re able to work with PUMA to announce the launch of our first kit in the metaverse today. As a club we’re continually exploring new ways to innovate, collaborate and use the latest technology in order to challenge ourselves to ensure we engage with all areas of our fan base, particularly our younger audiences who are the next generation of fans.”

The Manchester City Third jersey features a hooped design drawing inspiration from the Manchester Worker Bee, a symbol of Mancunian character that found its way from the Manchester coat of arms to the city streets, walls and galleries. For the final touch, the hoops are treated with a special spray paint effect paying tribute to the creativity and artistry synonymous with Manchester.

The new Third kit physical jersey arrives in two iterations. The Authentic jersey features ULTRAWEAVE performance fabric and dryCELL sweat-wicking technology, making the jersey the lightest and most comfortable PUMA has ever made. The Replica version is made with 100% recycled polyester and equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch or place. Both jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future.

Celebrate Manchester creativity with the 2022/23 Manchester City Third kit available from August 4th at PUMA stores, PUMA.com, the City store at the Etihad Stadium Store, mancity.com/shop, the PUMA store in PUMA and the Land of Games on Roblox at https://www.roblox.com/groups/14466783/Puma - !/store and at select retailers worldwide.

Puma
Herzogenaurach, German, August 4, 2022
TODAY’S SPECIAL IS PUMA X COCA-COLA, A COLLABORATION THAT IS ENDLESSLY REFRESHING
PUMA and Coca-Cola® come together for a nostalgic collaboration that celebrates the special heritage of both brands.

The collection encompasses both footwear and apparel, including classic PUMA silhouettes like the T7 tracksuit and the recently released Slipstream sneaker, reimagined with elevated details, and finished with a retro color palette and Coca-Cola’s classic pinstripes on select items. The included footwear features thoughtful touches like co-branded woven labels, molded hang tags, and exclusive packaging that includes special laces and wrapping.

The collection’s first drop includes co-branded wardrobe essentials such as hoodies and shorts, as well as a range of graphic T-shirts, plus cut and sew items like the Relaxed Polo. On foot, drop one focuses on the Slipstream sneaker, a court classic that brings ‘80s basketball to the modern-day.

Drop two introduces several new apparel styles, plus an expanded selection of footwear including two refreshing takes on the Rider FV sneaker, PUMA’s very first jogging shoe, updated for 2022 to feature classic details fused with modern design elements. PUMA’s instantly recognizable Suede is also reinterpreted with Coca-Cola’s timeless branding, while the accompanying Wilo slide takes the party poolside.

About the Campaign

The PUMA x Coca-Cola campaign exudes Americana, transporting us back in time to a classic Route 66-style diner. Decorated with vintage posters, wall clocks and other efemera of the 1920s and ‘30s, the setting completes the purely nostalgic vibe of the collaboration. Don’t forget to ask about today’s special.

Drop one of the PUMA x Coca-Cola 2022 collaboration will be available starting August 11, 2022 from PUMA.com and select retailers. Drop two will be released later in 2022, be sure to follow @PUMA to learn more.

Herzogenaurach, Germany, August 2, 2022
PUMA honors 50 years of BMW M with the BMW M Motorsport Au-tumn/Winter ´22 collection inspired by famous racing icons
Global sports company PUMA is paying homage to BMW M’s 50 years of racing domination, innovation, and creativity with the launch of a new autumn winter 2022 collection.

BMW M was created in 1972 ("M" signifying “motorsport”), and was purpose built from the outset to redefine what speed was for the famous Bavarian auto maker. Faster, lighter, and more agile have always been the hallmarks of all M-badged products. PUMA is honoring the legacy from the iconic Le Mans winning ‘Shark Nose’ 3.0 CSL race car, to the very latest BMW M4 GT4 with a collection which is telling the story from past to present.

PUMA and BMW M Motorsport are excited to share a bold collection which encompasses the iconic color ways of BMW M Motorsport´s historic red, light blue, and dark blue tones, combined with PUMA’s innovative street style. The inspiration is coming from the creativity, performance, and innovation of BMW M-badged cars.

A complete line up of t-shirts, hoodies, sweatpants, and jackets create an extensive collection sure to rev up interest from all fans of PUMA and BMW M Motorsport. The range is featuring typography and Motorsport-inspired elements.

Join in with the celebration with PUMA and BMW M Motorsport by discovering the collection in selected PUMA stores and online at puma.com.

Herzogenaurach, Germany, August 3, 2022
SIX-TIME OLYMPIC MEDALLIST ANDRE DE GRASSE TALKS “ONLY SEE GREAT”

Having just won gold in the men’s 4x100 relay at the World Athletics Championship in Eugene, De Grasse speaks about his motivation to keep performing at the highest level in a video interview with sports company PUMA.

With the ‘Only See Great’ campaign, PUMA explores the career path of its brand ambassadors, as they talk about their own paths to greatness, listening to their hearts, and finding a vision that no one else can see.

In the interview, Andre talks about his extraordinary performances, his very first successes and how he prepared for the moments leading up to it.

Every year is a learning curve, a learning step. And I feel like I want to just keep climbing the ladder, I told myself going into the Olympics that I wanted to win three gold medals. I came up a little bit short”, De Grasse laughs. “I got one. And now it’s like, okay, now I need to focus on what are the things that I can do to continue to get better.”

Andre’s biggest drive is to be the best version of himself and to continue to carry on his legacy of being one of the best track and field athletes in the world.

First a hamstring injury stopped De Grasse, then COVID. How did he manage to stay motivated? “I think I get a lot of support from my family, my friends, they continue to push me every single day to be the best athlete of myself. Obviously, I have self-motivation as well that I want to be the best”, Andre says. “And that’s what keeps me, keeps me up at night, keeps me motivated and keeps me ready to take on the day.”

The idea for PUMA’s “Only See Great” campaign was inspired by cultural icon, entrepreneur and philanthropist Shawn “JAY-Z” Carter who first said: “I only see great. I don’t see good. I don’t see compromise. We should always strive to make something great, something that will last."

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Herzogenaurach, Germany, July 28, 2022
NOT EVEN YOU KNEW YOU WERE THIS FAST. PUMA LAUNCHES THE ALL-NEW ULTRA ULTIMATE

Sports company PUMA has today revealed the all-new next generation ULTRA ULTIMATE. Speed is in PUMA’s DNA, and with the latest update to the super-light ULTRA, PUMA are pushing the limits of speed even further by applying their exclusive ULTRAWEAVE technology to football boots for the first time ever.

The next generation ULTRA turns seconds into records by fusing the new ultra-lightweight woven upper with a redesigned soleplate tooling for an explosive turn of speed. The gravity defying ULTRAWEAVE technology is PUMA’s lightest and most durable material and has been reinforced with the all-new PWRPRINT technology to provide ultimate stability and support, keeping your foot locked in for explosive straight-line speed.

The ULTRA has been designed to be ‘Too Fast for Them’, engineered to change the game with explosive speed giving you the edge that can be the difference between winning or losing. First or last. To be worn by some of the world’s most dynamic players, including Kingsley Coman, Christian Pulisic, Antoine Griezmann and Nikita Parris. The ULTRA ULTIMATE has been crafted to deliver the game’s fastest football boot.

“We are excited to unveil the newest iteration of the ULTRA, featuring ULTRAWEAVE and PWRPRINT technologies to push the limits of speed,” said Peter Stappen, PUMA Lead Product Line Manager Teamsport Footwear. “The new upper is made of PUMA’s lightest ever performance material and features at least 20% recycled content as we continue to strive for a more sustainable future with our football boots. Every aspect of the new ULTRA screams fast and for the first time on the ULTRA we have added the iconic Formstrip, but with a modern interpretation that honors our speed history.”

Following years of testing, PUMA’s special ULTRAWEAVE brand technology has been optimized and integrated into football boots for the first time. The material has also been enhanced with a TPU skin to provide incredible durability at minimum weight. The technology has already been utilized in PUMA’s apparel range and is the next step in the evolution of speed at PUMA.

Another first is the 5-D PWRPRINT technology, placed in key strategic areas of the boot. The cross-divisional innovation provides micro-level reinforcement for optimal lockdown and support, whilst maintaining all the boots lightweight properties. The ULTRA also features an all-new soleplate constructed from a dual-density SPEEDPLATE outsole for next-level traction. The result is a more explosive plate and a more reactive toe box that provides added propulsion and energy transfer when going from 0 to fast.

PUMA also continues to offer both Unisex and Women’s fits to provide the perfect fit for all types of foot shapes. The ULTRA ULTIMATE Women’s fit features all the same technology as the Unisex fit, but with optimized measurements such as volume and instep height all engineered for the female foot.

Be Too Fast for Them with the all-new ULTRA ULTIMATE Fastest edition in Unisex and Women’s specific fits available from July 28th at PUMA.com, PUMA stores and at leading football retailers worldwide.

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herzogenaurach, germany, july 19, 2022
PUMA AND MANCHESTER CITY CELEBRATE AN ICONIC ERA WITH THE NEW 2022/23 AWAY KIT

To mark the launch and to celebrate the anniversary of the first moon landing, members of the Manchester City squad visited the NASA Space Center in Houston ahead of the club’s fixture against Club America.

Global sports company PUMA has today launched the 2022/23 Manchester City Away kit. The new jersey has been designed in tribute to a classic City style worn during one of their most successful eras and celebrates the Club’s heritage of playing fearless football.

Past and present, when City take to the road they put on a show, turning heads with exciting, technical football. For the new season’s Away kit PUMA has reinvented a classic made famous by the Manchester City class of 1969.

Conceived by the legendary Malcolm Allison, the kit featured red and black vertical stripes that proved triumphant at the 1969 FA Cup Final, and the 1970 League Cup and European Cup Winner’ Cup Final, earning their place among the fans all-time favorites. Manchester City will debut the new Away kit on July 20th during their pre-season tour match against Club America. To mark the launch and to celebrate the anniversary of the first moon landing on July 20th, 1969, members of the Manchester City squad visited the NASA Space Center in Houston ahead of the club’s fixture. The date also coincides with Manchester City’s first red and black Away kit launch launched in 1969.

“Manchester City are one of the most exciting teams in the world, they always put on a show. For the Away jersey we wanted to bring back a popular design synonymous with some of the most successful City teams of the past, and infuse it with new energy,” said Marco Mueller, PUMA Senior Head of Product Line Management Teamsport Apparel. “For the first time ever, we have placed the stripes at an angle, to pay tribute to the three rivers on the Club’s crest to create a bold and striking design. To celebrate the greatest show on the road we decided to launch the kit in Houston during the Club’s pre-season tour, with the fixture coinciding with the anniversary of the first moon landing and the Club’s first red and black Away kit.”

 

“It’s fantastic that the Club and PUMA have been able to work together to reinvent a classic and iconic shirt design from an important era of the Club’s history. I hope it brings a sense of nostalgia and pride to our fans around the world, in the same way it has for me,” said Club Ambassador Mike Summerbee. “I’ll be looking forward to seeing the shirt in action during our pre-season fixture against Club America and hope our fans in the US and those watching around the world are too.”

The new jersey arrives in two iterations. The Authentic jersey features ULTRAWEAVE performance fabric and dryCELL sweat-wicking technology, making the jersey the lightest and most comfortable PUMA has ever made. The Replica version is made with 100% recycled polyester and equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch or place. Both jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future.

 

Celebrate iconic Manchester City moments with the 2022/23 Manchester City Away kit available from July 19th at PUMA stores, PUMA .com, the City store at the Etihad Stadium Store, mancity.com/shop and at select retailers worldwide.

 

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Eugene, USA, July 13, 2022
PUMA takes its “Forever Faster” spirit to the World Athletics Championships with strong athletes and products

Sports company PUMA will outfit 12 federations and several medal contenders at the World Athletics Championships in Eugene, Oregon, USA, and provide them with its latest Nitro technology, so they can perform at their best.

Ever since its foundation in 1948, it has been the company’s philosophy to provide the fastest athletes with the fastest products, an attitude summarized in the brand’s motto “Forever Faster.”

In Eugene, individual PUMA athletes, performing in PUMA’s footwear technology, include 400m hurdles world-record holder Karsten Warholm, pole vault world-record holder Armand "Mondo" Duplantis, triple Olympic medalist Andre De Grasse, Ukrainian indoor high-jump world champion Yaroslava Mahuchikh, triple jumpers Patricia Marmona and Will Claye and many more.

The athletics federations of Australia, the Bahamas, Barbados, Brazil, the British Virgin Islands, Cuba, Jamaica, Norway, Portugal, South Africa, Switzerland and Trinidad and Tobago will all perform in PUMA apparel.

“Track and field is sports and athleticism in its purest form and embedded in the very core of PUMA,” said PUMA CEO Bjørn Gulden. “We are proud that many world records were set in our shoes and we are looking to our athletes writing the next chapter in sports history in Eugene.”

Current world records in PUMA shoes are triple jump (Jonathan Edwards, 1995), 1,000m (Noah Ngeny, 1999), 3,000m Steeplechase (Saif Saaeed Shaheen, 2004), 100m and 200m (Usain Bolt, 2009), 400m hurdles (Karsten Warholm, 2021), and pole vault (Mondo Duplantis, 2022).

PUMA heads to Eugene with improved versions of its successful evoSPEED NITRO spikes, making them even lighter and more competitive. For Norwegian hurdler and world-record holder Karsten Warholm, PUMA created the ultimate hurdles shoe, the evoSPEED Naio NITRO.

There are also improved versions of the gold-medal-winning PUMA evoSPEED Nitro Elite and several new products for long-distance runners. The evoSPEED Distance Nitro Elite+ 2 spike uses PUMA’s proprietary NITRO foam and a PWRPLATE for exceptional energy return and is aimed at events ranging from 800m to 10,000m.

PUMA’s road racing athletes can choose from the DEVIATE NITRO ELITE 2, which is even lighter than its predecessors and also features a new last, or the futuristic and aggressively designed FAST-R NITRO Elite, which uses NITRO Elite technology and a PWRPLATE to support an efficient run.

PUMA x World Athletics Championship
Herzogenaurach, Germany, July 12, 2022
PUMA celebrates Oracle Red Bull Racing´s F1 success with the Victory Dance collection
Global sports company PUMA together with Oracle Red Bull Racing is excited to announce the launch of an eye-catching Autumn Winter 2022 collection titled “The Victory Dance”.

Designed to celebrate Oracle Red Bull Racing’s performances in the FIA Formula One World Championship; which include four F1 constructor’s world titles, five F1 world driver titles, 218 podium places, and 82 wins to date; the new collection also fuses the high-speed world of Formula with leading PUMA streetwear style.

Inspiration for the collection comes from Oracle Red Bull Racing’s instantly recognizable team colors, along with the iconic 14.6 meter tall, and 1300 ton “Bullen aus Stahl” (meaning ‘Steel Bull’) which overlooks the infield section of the Red Bull Ring in the picturesque perfect surroundings of Spielberg, Styria in southeast Austria.

Not only that, the “Victory Dance” collection refreshes its association with Oracle Red Bull Racing’s annual team wear collection, but with an added seasonal twist paired with retro graphic elements. Raglan sleeved shirts, t-shirts, and hoodies feature vibrant streetwear evolutions of the Oracle Red Bull Racing team colors and Red Bull’s famous Bull logo.

Show your support for PUMA and Oracle Red Bull Racing on the street and the circuit by discovering the collection in selected PUMA stores and online at puma.com.

Herzogenaurach, Germany, July 11, 2022
PUMA AND DUA LIPA’S UNISEX FLUTUR DROP 2 COLLECTION IS AN ODE TO OLD-SCHOOL RAVE

PUMA and global pop superstar Dua Lipa present the second installation of their ongoing Flutur collaboration.

Flutur’s unabashed aesthetic invites bright colors and form-fitting looks, inspired by old-school rave culture. The collection is filled with vivid shades, holographic details, and retro silhouettes. Active influences are mixed throughout as well, shown through striped jerseys, throwback sportswear silhouettes, and tracksuit-inspired cuts. Hues of pink, purple, and orange define the collection’s color palette, which includes apparel, footwear, and accessories, while Dua Lipa herself introduces a new pink hairstyle to match the color scheme of the collection.

At the front and center of the collection, Dua Lipa’s butterfly lettermark is inspired by vintage rave flyers and represents transition and new beginnings, a theme that became central to the London-born musician’s life as she went through a creative metamorphosis of her own. Dua Lipa’s butterfly graphic shares placement with PUMA’s fast cat insignia in much of the collection.

“The butterfly represents transition, metamorphosis, and new beginnings. I felt like in the beginning, when I first started working on drop one, the butterfly already had a lot of meaning for me. Now, going into the second drop, that meaning has just solidified itself and become even more important in my life. It feels like everything progressed and manifested itself in that way.” - Dua Lipa

Flutur Drop2 spans over 30 items, with highlights including the flared T7 tracksuit, and the unique CELL Dome King, created exclusively by Lipa. The unisex collection is also offered up in a range of inclusive sizing. A series of bright tracksuits were conceived based on Lipa’s vision of a nostalgic, rave-ready tracksuit that is both comfortable and wearable. The full footwear offerings include models like the CELL Dome King, and three variations on the Mayze silhouette including the Mayze, Mayze Boot, and Mayze Metallic. Dua Lipa worked closely alongside longtime PUMA collaborator, designer, and songwriter Billy Walsh, who helped to fully realize the collection.

Photographed by Jordan Hemingway and choreographed by John Byrne, the campaign features the dance crew from Dua Lipa’s ‘Future Nostalgia’ tour, Samantha Grover (She/Her), Didde-Mie From (She/Her), Jason Nguyen (They/Them), Zaccary Mile (He/Him), Fatou Bah (She/Her), Robyn Laud (She/Her), Sharon Mangoendinomo (She/Her), Demi Mensah (She/Her), Kane Horn (He/Him), Lamaar Manning (He/Him), and Shawarah Battles (She/Her).

PUMA x Dua Lipa Flutur Drop 2 collection will be available globally starting July 14th, 2022 from PUMA.com and select retailers.

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