Herzogenaurach, Germany, May 27, 2022
LIGHTS OUT GAME ON. PUMA ILLUMINATES THE PITCH WITH THE GLOW IN THE DARK PACK
Global sports company PUMA has today launched the eye-catching new special edition Glow in the Dark Pack featuring premium technical versions of the FUTURE 1.3 and the ULTRA SL – both featuring glow-in-the-dark yarns to make you stand out and light up the pitch.

The Glow in the Dark pack has gone all out on innovative technology and lightweight materials to supercharge PUMA’s signature silos by introducing a super-light-er ULTRA SL and the completely laceless FUTURE 1.3.

The FUTURE 1.3 features an advanced FUZIONFIT+ compression band, delivering a new knit pattern for enhanced compression to create the ultimate laceless experience. The new upgrade provides the perfect fit and mid-foot lockdown with optimal breathability. All-new Advanced Creator Zones have been engineered to enhance ball grip and provide softness in the forefoot, which is key for optimal control and touch when dribbling, passing and finishing. The upper combines with a cutting-edge Dynamic Motion System outsole for advanced traction to enable unpredictable changes in pace and direction to drive the opposition crazy.

The ULTRA SL Glow in the Dark edition speed boot has been constructed to unleash your straight-line speed so you can See Them Later. Crafted for ultimate speed using extreme lightweight materials, the ULTRA SL features an ultra-thin woven upper with super-lightweight yarns for optimal lightweight support. The upper is combined with an ultra-lightweight PEBA outsole for lightning-fast acceleration and features a special GripControl Pro skin that provides an enhanced texture for decisive command over the ball.

The Glow in the Dark Pack includes the FUTURE 1.3 in a Limoges, PUMA White and Mykonos Blue colorway and the ULTRA SL in an Arctic Ice, PUMA White, Mykonos Blue and Yellow Alert colorway, available from May 27th at PUMA.com and at leading football retailers worldwide.

Herzogenaurach, Germany, May 26, 2022
CELEBRATE LOVE FIRST – PUMA, CARA DELEVINGNE, AND CARRA SYKES ARE JOINED “TOGETHER FOREVER” FOR 2022 PRIDE COLLECTION BENEFITTING GLAAD
PUMA’s “Together Forever” Pride 2022 collection is here; a celebration of love, acceptance, and welcoming of close friends, new friends, chosen family, and complete strangers alike.

PUMA partnered with global ambassador Cara Delevingne and queer artist Carra Sykes to design a collection that encourages wearers to raise their voices, celebrate their strength, and grow together. At the core of PUMA’s 2022 Pride collection are vibrant logos and graphics that honor self-expression and authenticity.

PUMA’s “Together Forever” Pride collection is defined by a joyous apparel capsule comprising tees, hoodies, shorts, plus a patterned bralette, and matching leggings, all of which feature visuals designed exclusively for PUMA by Carra Skyes. The apparel will be followed later in the year by unisex footwear offerings including the classic Suede low-top sneaker and the versatile Leadcat slide.

“I drew inspiration from team crests and flags as well as other feelings along the way in the design process. When you put on your team’s uniform, there’s a feeling of pride and comfort knowing that you aren’t alone,” said Carra Sykes. “There are people cheering you on, but also people waiting for you to fail. When you show up, when your team shows up, you feel empowered to be fully you. There’s a sense of belonging and togetherness. I hope the collection evokes the feeling of being a part of something.”

Supporting Cara Delevingne, and Carra Sykes, PUMA’s “Together Forever” campaign is fronted by a cast that represents the diversity of the LGBTQIA+ community, including Brinda Iyer (@brindanotbrenda), Jalen Dominique (@jalen.xx), Matt Bernstein (@mattxiv), Torraine Futurum (@torraine), and Yassa Almokhamad (@yassayassayassa); shot by photographer LaQuann Dawson (@laquanndawson).

“Pride is not as simple as just being proud, it’s a step you take every day to love yourself, to love your community, to accept others, to lead with love.” - Cara Delevingne

Pride is a celebration, recognizing over half a century of purposeful strides toward equity and community. This year, PUMA pledges to donate 20% of collection proceeds, with a minimum of $250,000, to benefit GLAAD, an organization helping to ensure fair, accurate, and inclusive representations of the LGBTQIA+ community in media and entertainment.

“PUMA’s ‘Together Forever’ Pride collection is a great example of the positive impact that brand campaigns can have when they include members of the LGBTQ community both behind the scenes and within the creative itself,” said John McCourt, Deputy Vice President of Strategic Partnerships at GLAAD. “By bringing GLAAD in early as a thought partner for the collection, and consecutively working with talented LGBTQ creatives such as Cara Delevingne, Carra Sykes, and LaQuann Dawson, PUMA has created a campaign that does much more than celebrate Pride; it gives visibility to some of the most under-represented members of our community and helps humanize LGBTQ people to their neighbors around the country and the world.”

PUMA’s “Together Forever” 2022 Pride collection is available starting June 1st from PUMA.com and select retailers.

Herzogenaurach, Germany, May 25, 2022
PUMA AND LALIGA UNVEIL THE OUT OF THIS WORLD PUMA ORBITA LALIGA 2022/23 MATCH BALL
Sports company PUMA and LaLiga have today unveiled the official LaLiga Santander and LaLiga SmartBank match football for the 2022/23 LaLiga season: the PUMA ORBITA LaLiga. The new ball features powerful visuals inspired by the hypnotic effect of a kaleidoscope. The vibrant fuchsia, blue and yellow colors Integrated into the white base ensures excellent ball visibility.

The PUMA ORBITA LaLiga ball offers a unique configuration of 12 large star-shaped panels which results in a reduced number of seams, allowing for a better connection with the ball. The ORBITA uses state-of-the-art technology to create the optimal sphere that maintains its shape and allows for less water absorption.

A POE foam is added to increase touch sensitivity, providing a firmer feel and better bounce consistency. In addition, the 1.2mm textured 3D PU surface improves aerodynamics and makes the ball more resistant to abrasion and wear, resulting in increased durability. The ball also features a rubber bladder and PAL (PUMA Air Lock) valve for optimal air retention and rebound properties.

The ORBITA is a FIFA approved match ball, a guarantee of high performance that will create out of this world moments on the pitch by PUMA players that include Jan Oblak, Antoine Griezmann, Memphis Depay, Stefan Savic and Yunus Musah.

The ORBITA LaLiga launch took place simultaneously in eight countries around the world including Spain, South Korea, Egypt, the Philippines, Mexico, Nigeria, South Africa, and Thailand. The Spanish event was held at the newly opened “LaLiga TwentyNine’s” restaurant on Madrid’s Gran Via, which was restyled for the occasion and featured an interactive experience inspired by the new ball.

The PUMA ORBITA LaLiga 2022/23 match ball is available from May 25th at PUMA.com and at select retailers worldwide.

Herzogenaurach, Germany, May 23, 2022
“PUMA and the Land of Games”: New virtual place on Roblox for PUMA fans to connect and compete
PUMA launches in partnership with Wonder Works studio a vibrant and immersive sports-based experience on Roblox, a global online platform connecting millions of people through shared experiences. PUMA and the Land of Games experience features Roblox newest Layered Clothing technology where players can customize their characters with hyperrealistic clothing that fits any avatar body type and wear PUMA from head to toe. As they explore the experience, fans will unlock new zones and additional PUMA sportswear pieces.

“PUMA and the Land of Games” offers the global Roblox community to bring out their inner athlete through sports mini games and training activities like lifting weights and track running. This immersive experience gives an insight to what it is like to sign with the PUMA brand as an athlete.

“We’re excited to bring an engaging and fun sports experience to the Roblox community,” said Adam Petrick, PUMA’s Chief Brand Officer. “The new Layered Clothing technology allows players to express their creativity and style enabling our brand to create greater synergies between the physical and digital world.” 

The three minigames that will be launched are Endless Runner, Football Rush and Dodgeball Showdown. In Endless Runner, competitors will do their best to avoid obstacles to try to remain on the track before the ‘beast’ gets to them. In Football Rush fans will utilize different power ups as they try to score as many goals as they can. And in Dodgeball Showdown, players will showcase their dodging and throwing abilities in a simulation of the classic playground game.

With a fun-first focus “PUMA and the Land of Games” aims to deliver a compelling gameplay that promotes both – ambition and creativity.

For more information, please click HERE.

Herzogenaurach, Germany, 19 May, 2022
Iconic and timeless: PUMA celebrates Otl Aicher's sports pictograms with an exclusive collection
Sports company PUMA is launching an exclusive collection to mark the 100th birthday of German graphic designer Otl Aicher. The 13-piece collection features the pictograms he designed for the 1972 Olympic Games.

As one of the most influential German graphic designers, Otto "Otl" Aicher made history with the design of his pictograms. The simple, unmistakable messages conveyed by these symbols showed the way towards clear communications without words.

To mark Otl Aicher's 100th birthday and the 50th anniversary of his designs for the 1972 Olympics in Munich, PUMA presents the PUMA HEROES collection in cooperation with the Stiehl/Over/Gehrmann agency, which is responsible for the worldwide licensing and furtherdevelopment of Otl Aicher's pictograms.

To PUMA's Creative Director Heiko Desens, this collection is very special: "Otl Aicher's pictograms are iconic and timeless, and the message of his designs speaks a global language. PUMA's history in sports and design creates the perfect match for this collaboration and that is how we offer a unique experience for our customers. We are very proud of this collection!”

With over 700 pictograms on a wide variety of topics, Otl Aicher's designs are the most comprehensive system of their kind. PUMA's 13-piece collection, consisting of both colorful and black and white tees, shorts and hoodies, was presented at an event at the PUMA store in Munich.

Kai Gehrmann, Managing Partner of S/O/G and exclusive partner for worldwide licensing and further development of the Otl Aicher pictograms, highlighted the good cooperation that led to this collection: "At PUMA, we met people to whom we didn't have to explain much. They were true fans who picked up the ball immediately. In the PUMA HEROES collection, the pictograms make their mark in a whole new way. Classic meets cool. You could also say: The youth of the world meet at PUMA.”

From May 19, the PUMA HEROES collection will be available online at puma.com and in the PUMA stores in Munich, Herzogenaurach and Berlin.

Herzogenaurach, Germany, May 20, 2022
TRC BLAZE – A NEW ANGLE FOR THE PUMA TRINOMIC, WORN BY KUZMA
PUMA has just unveiled their latest addition to the Trinomic family, the TRC Blaze, with a new global campaign featuring Kyle Kuzma. This innovative style brings PUMA’s ‘future meets retro’ design language to the Blaze of Glory, giving a brand-new angle to this sneaker icon for today’s generation.

In 2022, PUMA is once again celebrating the power of three, bringing back the TRINOMIC technology bigger and better than ever with the release of the TRC Blaze, which merges past with the future. The style retains sock construction and an alternative take on branding but adds new features such as a lightweight and extremely comfortable double density sole and a much-improved fitting. The style is rich in ‘futro’ details, like the tooling code call-out on the back quarter cage and the 3D tongue logo.

Recognized widely for the new angle he brings to his on and off court style, PUMA Hoops ambassador and Washington Wizards forward Kyle Kuzma serves as the face of the TRC Blaze family. “These are it, I will wear them everywhere,” said Kuzma, “I’m excited that we’ll also be dropping the on-court version of the TRC Blaze soon, stay tuned.”

TRINOMIC has been PUMA’s most advanced cushioning technology since 1990, harnessing three fundamental elements – cushioning, stability, and flexibility. It has been applied to a wide range and variety of shoes throughout the years, in 2022 this innovative hexagonal system returns to deliver maximum comfort to the next-gen members of the TRINOMIC family.

The TRC Blaze drops on PUMA.com, PUMA stores and select retailers on May 24th.

Herzogenaurach, Germany, May 19, 2022
PLAY FOREVER. PUMA AND MANCHESTER CITY CELEBRATE ICONIC TEAMS OF THE PAST AND CLUB LEGEND COLIN BELL WITH THE NEW 2022/23 HOME KIT
Global sports company PUMA has today launched the 2022/23 Manchester City Home kit, inspired by the entertaining City teams of the late 1960’s and one of their leaders and club icon Colin Bell.

From 1967 to 1971, no team could match the style and swagger of Manchester City. Their pass-and-move, end-to-end attacking football was ahead of its time. City went on to win every domestic title and top it off with the European Cup Winners’ Cup. They did so in a way that, half a century on, inspires the new generation of players as they continue to push boundaries at home and in Europe.

Sitting among the pantheon of extraordinary footballers that have graced the Manchester City team is Colin Bell. One of City’s greatest ever players, Bell was inspirational for the club. In 1967 he led the team to their first league title in 31 years. Inspired by kits worn in Bell’s era, the new Home kit pays tribute to him as one of Manchester City’s biggest icons. Here, there, everywhere Bell was a fan favorite for his incredible athleticism and limitless stamina. He was the heart of the side.

The new 2022/23 Home kit echoes the classic designs of the past, placing the club crest at the center of the light blue jersey with signature maroon trims on the sleeve cuffs. The crown logo placed inside the neckline pays tribute to “Colin the King”.

“The new Manchester Home kit is a fitting tribute to classic City Home kits styles of the past. We wanted to create a modern spin on the jerseys worn between 1967 to 1971,” said Marco Mueller, Senior Head of Product Line Management Teamsport Apparel. “The maroon trim was an important detail because this was an iconic color seen on many of the previous City Home kits. The jersey is a great homage to the entertaining teams of old and the exciting free-flowing football of the current City team.”

Jon Bell, Colin’s son, said, “As a family, we’re incredibly touched that the club and PUMA have chosen to remember the teams of the late 1960’s and my dad with next season’s Home kit – it’s a beautiful gesture. It really captures the history and togetherness of Manchester City as a club, and I hope the fans like it and can remember those great moments.”

The new jersey arrives in two iterations. The authentic jersey features ULTRAWEAVE performance fabric and dryCELL sweat-wicking technology, making the jersey the lightest and most comfortable PUMA has ever made. The Replica version is made with 100% recycled polyester with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch or place.

Celebrate icons of the past with the 2022/23 Manchester City kit available from May 19th at PUMA stores, PUMA .com, the City store at the Etihad Stadium Store, mancity.com/shop and at select retailers worldwide.

Herzogenaurach, Germany, May 16, 2022
PUMA LAUNCHES HOMETOWN HEROES COLLECTION WITH UPSCALE VANDAL’S MIKE CAMARGO
Global sports company PUMA is shaking up the headwear market with the launch of Hometown Heroes, a freshly designed and limited edition hat collection featuring 3 cap styles.

But what is a Hometown Hero? It’s inspired all together by the athletes, the artists, and the homegrown talent that stays true to its roots. A Hometown Hero is someone that gives back to the community, while being positive and progressive in all that they do. The new limited edition collection also pays homage to the very roots of street and art culture, as well as PUMA’s incredible sporting history. Reaching back through from 50’s football, to 90’s basketball, and 2000’s action sports; Hometown Heroes respects history, while bowing to its heroes.

PUMA’s first limited edition headwear collection will feature caps, beanies and bucket hats designed and developed in collaboration with Mike Camargo, Creative Consultant and Founder of Upscale Vandal. As an extention of the FOR ALL TIME platform, Mike Camargo is part of “The Collective”, a group of Iconic Culture Influencers, who have shaped the sneaker game over the last 50 years. For his latest collaboration with PUMA, he is leading the Hometown Heroes initiative, further solidifying his connection to his community and amplying voices within it.

“There’s a saying that goes - ‘style is a way of saying who you are without having to speak’, that’s exactly what we have worked towards with the ‘Hometown Heroes’ collection,” said Mike Camargo. “When you walk outside, what’s the first thing you notice on someone? Is it their clothes? Do you make eye contact…? It’s always the hat. We only wear things that represent us. Our clothes are an extension of who we are. I grew up in Brooklyn and New York City; and my creativity is fuelled by the energy from the streets and the people that live and breathe their hometown - this collection pays tribute to that. What we wear is chosen meticulously; because when we step outside, we want you to know what we stand for!”

PUMA Head of Design Accessories, Sara Rosina said, “The attention to detail that has gone into this new collection is extremely exciting. From the references in the main graphics, to the hidden messages under the visor and even a set of pins, which fans can use to customise their headwear to their personal style. We really wanted to push the boundaries and explore different ways creating products that tell unique and personal stories.”

The Hometown Heroes collection will be supported by PUMA’s own incredible lineup of Hometown Heroes, namely Brazilian football sensation Neymar Jr, U.S. football player Christian Pulisic, Puerto Rican multi-platinum selling music artist Myke Towers, and American professional basketball player Kyle Kuzma.

The debut Hometown Heroes headwear collection will launch on May 18th at the PUMA NYC flagship store and on PUMA.com. This will be the first of four Hometown Heroes launches coming later this year.

Herzogenaurach, Germany, May 13, 2022
ALL HAIL THE KING: THE PUMA KING PLATINUM 21
Sports company PUMA has today launched a fresh new color update to the reigning champion of the pitch, the PUMA KING Platinum 21. The KING Platinum reimagines the ultimate classic in PUMA Black and Neon Citrus, made for ultimate touch and control. The KING Platinum is a boot fit for kings.

Hailing over 50 years of heritage and legacy, the KING Platinum 21 is made for the modern playmakers. The most iconic football boot is back and better than ever. As football gets faster and faster, control is key, so the reengineered KING takes its signature look and upgrades your game to the next level.

The KING Platinum 21 features the brand-new KINGForm technology: a rib structure that fuses to the super-soft leather upper in key contact areas to deliver superior touch and increased responsiveness. The KING combines an aggressive MoveKontrol Plate outsole for optimized traction and specially crafted KomfortSystem for next-level comfort with super-soft anatomical padding and a knitted tongue for a natural snug fit.

Take the throne with the PUMA KING Platinum 21, available from May 13th at PUMA.com, PUMA stores and select retailers worldwide.

Herzogenaurach, Germany, May 13, 2022
DIFFERENT FROM DAY ONE. INTRODUCING THE NEW PUMA BORUSSIA DORTMUND HOME JERSEY
Global sports company PUMA has today unveiled the new Borussia Dortmund Home jersey for the 2022/23 season. The traditional black and yellow jersey evokes memories of BVB’s beginnings, featuring a special graphic representing the windows of the Wildschütz inn, building a bridge to BVB’s founding history.

Founded on December 19, 1909, it was clear BVB was different from other clubs. 18 youngsters came together to start the Ballspielverein Borussia in the “Zum Wildschütz” inn on Borsigplatz. This legendary birthplace serves as the inspiration for this season’s Home jersey.

The “Borussia Verbindet” lettering can be seen on the neck of the black and yellow jersey, a reminder that all odds can be overcome if you stick together. Then as now, Borussia unites people through generations as one unified club.

The new jersey arrives in two iterations. The ULTRAWEAVE performance fabric and dryCELL sweat-wicking technology makes the jersey the lightest and most comfortable PUMA has ever made. The Replica version is made with 100% recycled polyester with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch, or place.

The new Home jersey will debut on pitch when BVB takes on Hertha BSC Berlin in the last match day of the season on May 14th.

The new Borussia Dortmund Home jersey is available from May 13th at PUMA.com, PUMA stores, the BVB online store and leading retailers worldwide.

Herzogenaurach, Germany, May 13, 2022
CRAFTED FOR ULTIMATE CONTROL: PUMA PRESENTS THE FUTURE 1.3 LAZERTOUCH
Laser meets leather for the special-edition launch of the PUMA FUTURE 1.3 Lazertouch, combining a super-soft, premium black leather FUTURE 1.3 with exclusive, cutting-edge Lazertouch technology to enhance both touch and control.

Craft and speed meet ultimate control. Wrapped in fresh-black premium leather, the FUTURE 1.3 is treated with proprietary Lazertouch technology to provide laser-guided touch on the ball at any time, pitch, or pace. The patented Lazertouch technology integrates specially crafted textures at key contact zones for superior grip on the ball in all conditions.

The FUTURE 1.3 has been crafted to enhance the playing style of the world’s most creative mavericks. Built around adaptive FUZIONFIT+ compression technology, the boot provides optimal lock-in and support for explosive movements. The premium leather upper enhanced with Lazertouch technology combines for a soft, touch sensitive material for optimal command over the ball. A cutting-edge Dynamic Motion System outsole has been developed for advanced traction to enable unpredictable changes in pace and direction to drive the opposition crazy.

The PUMA FUTURE 1.3 Lazertouch is available from May 13th at PUMA.com and at leading football retailers worldwide.

Herzogenaurach, Germany, May 9, 2022
PUMA LAUNCHES 93:20 MANCHESTER CITY PRE-MATCH JERSEY AND ULTRA FOOTBALL BOOTS TO CELEBRATE THE 10 YEAR ANNIVERSARY OF THE FAMOUS SERGIO AGÜERO GOAL
Global sports company PUMA and Manchester City have today unveiled a limited-edition 93:20 pre-match jersey and special-edition 93:20 ULTRA football boots to celebrate the 10-year anniversary of the legendary Sergio Agüero goal that will forever be a part of Manchester City’s history.

The pre-match jersey features a white base with light blue hoops and navy and gold detailing. The iconic 93:20 goal is immortalized inside the hoops using historical footage of Sergio Agüero’s late winner that captured the league title. Each image tells the story of the famous goal, embedded into the fabric of the jersey. Only 2012 limited-edition jerseys will be released to signify the year the goal was scored, with each jersey featuring a unique number located on the waistband and 93:20 sign-off on the neck. The pre-match jersey will debut on pitch prior to the Manchester City home league game against Newcastle United on Sunday May 8th.

PUMA has also paid tribute to the iconic goal with special-edition ULTRA football boots designed with the same color palette of the original PUMA v1.11 football boots that Sergio Agüero was wearing when he scored that famous goal. Only 120 pairs of the limited-edition Nrgy Blue and Green Glare boots have been created in homage to the goal:

The upper of the 93:20 boot integrates the “Manchester City are still alive here” commentary, with custom 93:20 graphics on the outside of the boot. The footbed also features the famous “Agüeroooooooo!” line from the goal that will live on forever.

The 93:20 ULTRA 1.4 consists of ultra-lightweight MATRYXEVO technology combining technical Carbon yarns and transparent Mono yarns to create a devastating high-tech performance material. The upper is connected to an internal SPEEDCAGE for lightweight support and features a unique PEBA SpeedUnit outsole infused with PUMA running spike DNA.

“This is a great honor for me. I shared many incredible years at Manchester City, but the 93:20 goal was special. The atmosphere in the stadium, the comeback, the title, I have never experienced anything like it. I hope I made the Cityzens proud,” said Sergio Agüero. “I have been a PUMA ambassador for over 10 years so for them to create this special jersey and boot is a beautiful gesture that brings back so many emotions from that special day.”

Collect your own piece of history with the 93:20 Manchester City pre-match jersey available from May 13th at PUMA stores, PUMA .com, the City store at the Etihad Stadium, mancity.com/shop and at select retailers worldwide. The 93:20 ULTRA will be available from May 13th exclusively at the Etihad Stadium Store, mancity.com/shop, and Pro Direct Soccer.

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