Herzogenaurach, Germany – November 9, 2021
THE PLANET UTOPIA COLLECTION IN COLLABORATION WITH PUMA, SOCCERBIBLE AND ACID FC
Sports company PUMA has today unveiled a special collaboration between Soccerbible and ACID FC with the launch of the Planet Utopia collection. The three parties have teamed up to release a three-piece capsule to celebrate the unique perceptions of Utopia in football. The collection aims to break football norms and warp the traditional layout of football products, featuring a football jersey like no other and a fresh new take on the iconic PUMA T-7 tracksuit, modelled by PUMA and Norwich City athlete Todd Cantwell.

Utopia is for everyone. It is for everything. It is unique to you while accessible and open to the masses. After two years that have reshaped minds, FC Planet Utopia is a project of pure escapism. Something that started in print and now lives in physical reality.

Following the release of the Soccerbible Summer 21 magazine under the concept of ‘Utopia’, PUMA and Soccerbible teamed with ACID FC to create something tangible that brings together cultural influences from football, fashion, art, design and music to launch a collection based on creativity, free-thinking and accessibility.

The goal of the collection is to be understandable yet inspiring in the way it conveys the message ‘you do you’. An expression of being unapologetically unique and different. Football is for all, and everyone has their own concept of Utopia.

The collection combines the best of PUMA’s core football performance apparel married with innovative sport styles to create something new and progressive. Whilst football is a tribal game there is a universal understanding and appreciation when sport mixes with subcultures. Whether that’s music, art, fashion or design, when the locality of football is taken out of the equation everyone is invited to fall in love with a club. That is the continued philosophy behind FC Planet Utopia. It is a football club with no fixed abode. It is wherever you want it to be, it is wherever you imagine it to live, and it is wherever you want to take it.

The Planet Utopia football jersey features a custom multicolored psychedelic graphic with a dark navy round collar. The eye-catching design displays the PUMA, Soccerbible and ACID FC logos on the front and arms of the jersey and places the FC Planet Utopia logo in the position of the club crest. The jersey also implements a bespoke Planet Utopia ‘21’ number on the front and back in honor of the club’s founding year.

The iconic PUMA T-7 tracksuit exhibits colorful psychedelic Planet Utopia form-strip graphics working in perfect harmony with the black base color. The jacket and pants feature the PUMA and Soccerbible logos with the ACID FC logo in place of the club crest. Displayed on the back of the jacket is the Planet Utopia logo with the number ‘21’ positioned on the front of the jacket and pants.

Join the movement with the Planet Utopia Collection featuring the Planet Utopia football jersey and the Planet Utopia T-7 tracksuit, available from November 9th at PUMA.com (only available in Europe & UK) and ProDirectSoccer.com.

Somerville, Mass. – (November 4, 2021)
PUMA OPENS DOORS TO NEW NORTH AMERICAN HEADQUARTERS IN SOMERVILLE, MASS.

Global sports brand PUMA has officially opened its new North America headquarters at Assembly Row in Somerville, Mass., bringing together the company’s approximately 450 employees from its two former offices in Boston and Westford, Mass.

The new headquarters, located at 455 Grand Union Blvd., offers 150,000 square feet of flexible office space. This provides PUMA with room to grow its business, while the attractive work environment will help the company attract the best new talent.

“To support PUMA’s continued growth, fueled in large part by the North American market, we focused on creating a space that reflects our ‘Forever Faster’ mentality. We put creativity and innovation at the forefront, bringing together our entire North American team to collaborate and propel our brand forward,” said Bob Philion, president of PUMA North America. “I’m thrilled to celebrate this exciting next chapter of PUMA’s history as one collective team and look forward to continued success for the company here in Somerville and around the globe.”

The new site also offers a 19,000-square-foot roof deck, complete with a dining area and art installations.  The facility provides employees access to a state-of-the-art fitness center, an on-location kids room for children visiting the office, bike storage, a 2,300-square-foot balcony and close proximity to Assembly Row’s abundant dining, shopping and health and wellness benefits.

“Operating in a product-driven industry, it’s crucial we bring together the best possible team of creative thinkers in a space that fosters diversity of thought and innovation — PUMA’s new North American headquarters does just that,” says Adam Petrick, Global Director of Brand and Marketing at PUMA. “Being more deeply ingrained in such an important footwear design ecosystem provides a competitive advantage, bringing out the best in our current team, while allowing us to recruit new talent to support our continued growth.”

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Copyright PUMA

The headquarters was designed by global architecture, design, and planning firm, Gensler, and constructed by a leading New England construction management firm Timberline Construction. A long-term lease for the space has been negotiated with developer and landlord Federal Realty Investment Trust. Cushman & Wakefield’s Michael Joyce represented PUMA in lease negotiations; the firm’s Mary Kay Smith and Alec White represented PUMA throughout project execution phases.

Across the globe, PUMA has seen strong growth in recent months, driven in large part by increased demand for the brand in the North American and Latin American markets. In PUMA’s third quarter, the Americas reported the strongest sales growth of 31.2% (currency adjusted).

The company also continues to focus on its eight strategic priorities, one of which is reaffirming its commitment to the North American market by re-entering into basketball, and focusing on local relevance and sustainability.

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Copyright PUMA

Since the beginning of the COVID-19 pandemic, the health and safety of PUMA employees and their families has been the main priority. As employees return to the office, PUMA is continuing to follow all CDC, state and local guidelines.


To learn more about PUMA North America careers, visit our website.

Herzogenaurach, Germany – 04 November 2021
Red Bull Racing Honda Team Drivers stand out in PUMA’s Special Edition Mariachi race suits
Global sports company PUMA has made special edition race suits in the traditional Mariachi look for Red Bull Racing Honda Team drivers Max Verstappen and Sergio Perez. The eye-catching design pays homage to Sergio Perez home Grand Prix in Mexico this weekend.

The inspiration for the race suits comes from the traditional outfits, Mexican Mariachi musicians wear during their performances. The special edition race gear features decorations on the side and around the chest pocket, reminiscent of the remarkable look which has been typical of Mariachi bands since the 18th century. A typical red tie and ribbon around the hips complete Max and “Checo’s” race attire design.

The race suit comes in Night Sky Blue, with decorations and logos popping out in white.

 

 

Watch out for the Red Bull Racing Honda Team race drivers carving a fashionable statement - in their Mariachi Special Edition race suits - on the tarmac of Mexico city.

Herzogenaurach, Germany; November 3rd, 2021
WINNIE IS KEEPING IT REAL WITH CALI DREAM

Global sports brand PUMA and brand ambassador Winnie Harlow are ready for a playful rebellion. With the ambition of inspiring young women to embrace the joy of being themselves, the Cali Dream joins the PUMA Cali franchise.

The Cali Dream is bold and dreamy, with a stacked sole and soft pastels. It's made for those who know that the real glow up is internal, and confidence comes from within.

Campaign images express a sense of freedom and authenticity, following Winnie as she explores her roots in the streets of Jamaica. Winnie proudly exudes self-love and shows how important her heritage is to who she has become today. She pairs PUMA’s newest sneaker with a series of stylish outfits, including a classic PUMA tee with a mesh bodysuit in the colors of the Jamaican flag, for an eye-catching look.

 

 

“Being an individual within my community and staying true to myself is what has always moved me. This is where my roots come from, this is where I walk now with my Cali Dream” says Winnie. “I feel very lucky to serve as a role model for so many other women and I want to prove to them how you can glow within by living the truth and keeping it real.”

The Cali Dream gives the classic silhouette a new look with a standout TPU insert on the midsole and iconic Cali details in the upper. The debut style features a leather base with pastel suede details.

Being part of PUMA’s She Moves Us platform, Cali Dream celebrates women who have moved culture and sports forward. To learn more, click here.

Glow real with the new Cali Dream, dropping on PUMA.com, PUMA stores and select retailers on November 4th.

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Herzogenaurach, Germany – 21 October 2021
PUMA and W Series design special edition race gear to raise awareness for breast cancer

Global sports company PUMA has designed special edition race gear for the W Series hoping to elevate the conversation around breast cancer awareness during this weekend’s race at the Circuit of the Americas in Austin, TX (USA).

The race boots and gloves for the female drivers are emblazoned with the emblematic pink ribbon, the symbol of breast cancer awareness, and are coming in the signature colours of the breast cancer awareness campaign.

October has traditionally been the month to raise awareness for breast cancer since the 1980s.

PUMA is proud to support this worldwide campaign, as part of the brand’s “She Moves Us” platform, which highlights the women who move sport and culture forward and inspire others around the world.

“The month of October is an opportunity to elevate awareness about the impact of breast cancer, and to raise funds to support breast cancer research and prevention organization,” says PUMA’s Global Director of Brand Marketing Adam Petrick. “We are extremely thankful for the support of W Series and the willingness of our drivers to use their platforms to draw attention to this important topic.”

Barbells for Boobs is one of the organizations PUMA collaborates with. The organization inspires and encourages everyone to join in on the conversation surrounding breast cancer awareness. Barbells for Boobs foster education about significant benefits of physical activity, specifically as it relates to women impacted by breast cancer. PUMA is encouraging followers to share their unique story and/or the story of a loved one who has been touched by breast cancer. For each story shared that includes #SheMovesWithPurpose, PUMA will donate $1 per post (up to a total of $25,000) to Barbells for Boobs.

My mum has breast cancer – I found out when I was racing at Spa this year. Ultimately, for me to be on a platform with PUMA during Breast Cancer Awareness Month, is really important. Everyone’s story is different and it’s nice to be able to put that out there. My mum already follows PUMA’s breast cancer charity partner Barbells For Boobs and that’s great, it’s a little community. It’s also important to talk about life after treatment and how you move on and how you can connect with other women and other people out there in similar situations. I’m really proud to be a part of all of this and help in any way I can,” says PUMA W Series Team race driver Caitlin Wood.

PUMA W Series drivers will wear the signature PUMA race boots and gloves from Thursday, 21st October at the Circuit of the Americas in Austin, ahead of their season final double header.

SOMERVILLE, MASS., October 12, 2021
MB.01 IS BEGINNING ITS ASCENT: LAMELO BALL’S FIRST PUMA SIGNATURE SHOE SET TO LAUNCH DECEMBER
After a stellar debut NBA season, receiving league-wide accolades and winning NBA’s Rookie of the Year Award, LaMelo Ball has another personal accomplishment to announce: his first signature shoe with PUMA. Global sports company PUMA has officially unveiled NBA superstar LaMelo Ball’s first PUMA signature basketball shoe, the MB.01.

The MB.01 marks PUMA Hoops’ first signature shoe release since re-launching its basketball category in 2018. MB.01 joins the lineup of PUMA’s iconic basketball signature shoes named after basketball legends Walt "Clyde” Frazier and Ralph Sampson.

“We are proud to introduce the MB.01 as our first PUMA Hoops signature shoe, just three years after reentering the basketball category, said Adam Petrick, Global Director of Brand and Marketing at PUMA. “LaMelo and the MB.01 truly embodies what PUMA Hoops is about, merging sport with culture, while also pushing the brand forward with bold, bright and disruptive designs. This is just the beginning of many exciting projects to come.”

MB.01 was co-designed by LaMelo, incorporating his personal style throughout the shoe from bold color choices to intricate unique details, including an artistic outline of flames shooting down from the ankle collar that lines up to Melo’s famed rocket ankle tattoo. The tongue of the shoe includes LaMelo’s “Not from Here” creative and the outsole showcases the word “rare,” which describes his talent on the hardwood.

 

 

“I am excited to officially launch my first signature basketball shoe with PUMA," said LaMelo Ball. “It’s crazy to see my vision come to life with the MB.01. The design process was very collaborative, incorporating my style and unique details like the rocket flames. I can’t wait to wear them on court this season.”

Additional technology features of the MB.01 includes PUMA’s Nitro Foam throughout the midsole for superior responsiveness and comfort, full coverage non-slip rubber compound for enhanced durability and traction, and breathable monomesh for a supportive and ultra-lightweight feel. The 3D-printed disruptive upper construction completes the shoe’s sleek design.

 

 

The MB.01 will be available globally in December on PUMA.com, at PUMA Stores and select retailers worldwide.

Additional styles will be releasing throughout 2021 and 2022. For the most up-to-date MB.01 information, please visit www.PUMA.com.

Somerville, Mass. – October 7, 2021
PUMA X BLACK FIVES LAUNCH NEW VINTAGE-INSPIRED COLLECTION RELEASING OCTOBER 8

Global sports company PUMA will be launching their second PUMA x Black Fives collection in its ongoing partnership with the Black Fives Foundation, whose mission is to research, preserve, showcase, teach and honor the pre-NBA history of African Americans in basketball.

The new collection celebrates the way teams in the Black Fives Era expanded their reach beyond neighborhoods where they began, into cities and towns throughout the United States. On the courts of these big cities and remote towns alike, they played an instrumental role in popularizing the game while providing essential cultural inspiration to Black communities across America. The collection is a reminder of their pioneering efforts, which paved the way for the success and appeal of the modern game today.

This seven-piece collection encompasses vintage-inspired designs with historical graphics and authentic logos maintained by the Foundation. Banner graphics showcase Black Fives teams along with cities they played in across the U.S. from Los Angeles to New York.

Items in the collection include multi-colored hoodie and sweatpants, shorts, T-shirt, long-sleeved T-shirt, cardigan, and a black Suede Mid Black Fives, which includes a pop of color on the sole and team logos on the formstrip.

The collection launches globally October 8 on PUMA.com, at PUMA stores and select retailers worldwide.

 

Herzogenaurach, Germany; October 1st, 2021
TIMELESS CLASSICS REIMAGINED: PUMA AND THIERRY HENRY SHOWCASE THE NEWEST DROP OF THE MMQ LINE
Global sports company PUMA has given the brand’s premium MMQ line a colorful update to create a timeless collection of classic sportswear, which is presented by football legend Thierry Henry.

The second part of the MMQ line – which takes its name from the German initials of PUMA’s classic “Made with Quality” slogan – comes in seasonal shades of blue, orange, and green, a color palette inspired by the Baltic Sea.

 

“I like the original colors,” Thierry Henry said when asked about the latest MMQ release. “The classic design and the choice of materials give the MMQ line a premium feel.”

The apparel focused line includes fall ready pieces like a half-zip mock neck sweatshirt, a zip-up hoodie, tees, and sweats as well as a seasonal shell jacket in two colorways, with a two-way full zip closure, center front flap with metal snap buttons, detachable hood, and stormCELL weather protection.

The MMQ Baltic Sea line drops on PUMA.com, PUMA stores and select retailers on October 1st. 

 

Herzogenaurach, Germany; September 30th, 2021
SANTA CRUZ AND PUMA TEAM UP FOR GRAPHIC DRIVEN COLLECTION

Global sports brand PUMA and California skateboard brand Santa Cruz are joining forces for a full collection that elevates classic PUMA styles with the skate world aesthetic of Santa Cruz.

Santa Cruz has been at the forefront of skateboard innovation for over 40 years, known for their laid-back attitude and bright pop art graphics. Hardly any other brand embodies the Californian lifestyle so strongly through not only skateboards but also a large selection of apparel and accessories.

 

The PUMA x SANTA CRUZ collection is inspired from the fantasy creatures of Santa Cruz in a bright, statement color palette. One of the most iconic graphics in the Santa Cruz library, Jim Phillip’s Screaming Hand, can be seen emblazoned across items in the collection with a unique, co-branded look.

As a leader in the skate world, Santa Cruz adds its touch to the classic PUMA Suede that comes in a black suede upper with a lime green formstrip and Santa Cruz “Shark Dot” graphic on the side, along with an extra set of laces. For the women’s selection, the PUMA Mayze offers a bold look with a stacked platform and comes in two mono-colorways, black and lime green, both featuring the Santa Cruz Dot Reflection graphic printed on the upper and midsole.

Next to these classics, the PUMA x SANTA CRUZ collection offers unisex and women's apparel, in a range of streetwear classics like hoodies, tees, and sweatpants, as well as items like women’s cargo pants, a coach jacket, and men's twill pants. Design features include an all-over-print inspired by the infamous Street Creep graphic created by legendary Santa Cruz artist Jim Phillips and a fresh color palette with blacks, neutrals, and pops of lime green. The apparel selection also includes a long black coat with a co-branded logo on the back and all-over-print lining. Accessories in the collection include a beanie and a backpack with adjustable straps for skateboard carrying.

 

The PUMA x SANTA CRUZ collection drops on PUMA.com, PUMA stores and select retailers on October 1st.  

PUMA Copyright
Herzogenaurach, Germany, September 28th, 2021
THE SPECIAL MEANING BEHIND NEYMAR JR.’S NEW LIFESTYLE COLLECTION WITH PUMA

PUMA has teamed up with Neymar Jr. for his first lifestyle collection, which celebrates his life’s journey from São Vicente to Paris. As a co-creator of the collection the pieces feature meaningful graphics inspired by his origins in Brazil.

PUMA’s first ever Neymar Jr. lifestyle collection features a range of footwear, including PUMA’s newest Wild Rider franchise, apparel pieces like hoodies, bombers, tees and cargo pants, plus a selection of accessories, beanies, caps and a backpack. Neymar Jr. was involved right from the start of the process; bringing ideas to meetings, sharing what he liked in terms of design, and even selecting materials.


“They really listened to me and understood what story I want to tell, since this is inspired by my past and who I am as a person, not as a football player,” says Neymar Jr. about working with the PUMA team. “We exchanged ideas about design and the details we integrated into the collection. I was well involved, and they really understood what I wanted to share.”

The most important thing to Neymar Jr. when going through the process was designing with comfort in mind, something that can be worn every day. While product designs are minimalistic, heavy fabric and premium details elevate the pieces.

“Neymar Jr. really wanted to make something that he would love to wear, so he wanted to do something for himself but also for his fans,” says PUMA Creative Director Heiko Desens. “That is why it's quite a toned-down look, so it's really attracting a cool crowd of people, which was our aim for this collection.”

 

The lifestyle collection tells Neymar Jr.’s history through its graphics, the coordinates are from São Vicente, his hometown in Brazil. The word “Blessed” which he has tattooed on his back serves as a centerpiece for the collection, using the word throughout the items feels special to him, as it's a word that describes gratitude and how he feels about his life and career. The designs even include one of his favourite phrases that really speaks to his own life mantra, “It's not always all about being the best or the greatest but instead, to inspire future generations.”.

 

The PUMA x Neymar Jr. collection comes in a muted color palette of black and light grey with yellow accents which will drop on PUMA.com, PUMA stores and select retailers on September 30th. The PUMA x Neymar Jr. Wild Rider’s will be available globally in late November.

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Herzogenaurach, Germany; September 15th, 2021
A NEW KIND OF URBAN RENEWAL: PUMA’S SECOND SEASON OF RE.GEN

Global sports brand PUMA is releasing the second season of its RE.GEN line, created an effort to reduce and regenerate textile industry waste.

PUMA’s RE.GEN line is inspired by the idea of regeneration in an urban world. The aim is to create a line constructed from textile industry waste and recycled materials, broken down and crafted into usable, non-virgin fabrics. This season, silhouettes feature neutral and minimalistic options as well as pieces with bright pops of color and graffiti-inspired graphics for a truly unique, urban look.

RE.GEN uses recycled materials in all line pieces. Apparel styles are made with at least 20% recycled cotton and all footwear features a minimum of 20% recycled material on the upper. Many of the items are adorned with graphics, including the message “Reduce. Reuse. Regenerate.”

The line offers unisex and women’s specific styles in a range of footwear, apparel and accessories. Items like the bright all over print leggings with a graffiti print and PUMA branding offer a bold, stand out look. Unique silhouettes like the women's jumpsuit and unisex cargo pants offer more muted options in neutral colors. Further apparel items include tees, hoodies and a mock crew. The extensive footwear selection includes popular styles like the Wild Rider, Mirage Sport, and Suede. Completing the line, the accessories range includes bags and a bucket hat.

PUMA is committed to reducing its environmental impact and living up to its code of being “Forever Better.” RE.GEN is designed for this shared mindset, created in an effort to reduce and regenerate textile industry waste. To learn more about PUMA’s commitment to sustainability, visit about.puma.com/forever-better.

The next drop of the RE.GEN line drops on PUMA.com, PUMA stores and select retailers.

 

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Herzogenaurach, Germany, September 06, 2021
MADE FOR THE WILDFLOWERS: PUMA AND LIBERTY CELEBRATE STRONG WOMEN
Global sports brand PUMA and iconic design house and department store Liberty are partnering for the first time to bring a luxe touch to a streetwear collection, which has a truly feminine aesthetic and was created to celebrate strong women.

The debut PUMA x LIBERTY collaboration plays on the enduring heritage of both brands, bringing them together to create a unified story. Using the famous Liberty floral prints in a wild garden theme, the collection brings a very fresh and feminine look to PUMA silhouettes.

Inspired by the idea that flowers are often turned to in times of trouble, the collection takes on the theme of ‘Still Growing’—celebrating the women who, much like a wildflower, are still growing and thriving despite it all.

Known for their unique prints and exquisite craftsmanship, Liberty has been paving the way for high-end fashion and luxury homeware since 1875. The iconic brand instantly conjures up images of florals, heritage and a distinct sense of Britishness. Over the years it’s built a legacy dedicated to discovery and design all underpinned by the arts and crafts movement much loved by its founder Arthur Lasenby Liberty.

Inspired by a variety of Toile de Jouy patterns and Asian style landscapes discovered in the Liberty archive, the bespoke Liberty print that decorates this collaboration features a graphic yet intricate scenic vista, and was hand painted by Liberty’s in-house team of artists in London, exclusively for PUMA. Named “Wild Garden,” the landscape print features a wide range of jewel-toned flora & fauna and is inhabited by exotic birds, butterflies, deer, rabbits, pink horses and even a Liberty puma.

The collection includes a wide range of both fashion and training footwear, apparel, and accessories. Embroidery and vibrant colors add a bold and feminine touch to PUMA’s footwear styles; the selection includes the Wild Rider, Basket, Cruise Rider, Suede Mayu, and for training, the Forever XT, which offers an instant cushioning and a responsive ride. The apparel items expand beyond PUMA’s classic silhouettes, with unique pieces like a reversible kimono, a flowy floral dress, and a performance leotard. The accessories offer a subtle touch of floral for any look with a cap, shopping bag, and mini purse offering.

The collection look book and campaign images were shot on an all-female crew, profiling bold and confident women from across a variety of fields to celebrate their success, each in their own unique look.

Campaign videos showcase this female crew and their thoughts on who inspires them, the key to always growing, and what makes them feel unstoppable. Using bold visuals and bright colors, the PUMA x LIBERTY collaboration flips the soft connotation of florals for a collection that reflects the strength of the wildflower and today’s fearless, powerful and creative women.

Get ready to own the urban jungle when the PUMA x LIBERTY collection drops on PUMA.com, PUMA stores and select retailers including the iconic Liberty store on London’s Regent Street, on September 18th.

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