This season of PUMA x PRONOUNCE, titled “Progressive Line,” is exploring the world of commuting through the use of technical silhouettes made for urban territories. The collection features a futuristic and progressive design language, visible through technical and premium materials, interesting trim executions, and a bold color story and graphics.

The apparel is the highlight of this drop, using multiple fabric and detail executions. Design accents like towel jacquard, metal, and graphics in a puff print offer a bold look. The matching Toweling Polo and Long Shorts offer a standout look with a unique graphic pattern embossed on the fabric. The collared Women’s Jacket re-interprets a denim jacket in a monochrome tech look, made with a chromatic RainCELL material to protect against the elements. The Men’s Windbreaker also uses RainCELL, arriving in monotone black and grey options with a hood and branded Spanish buckles on the front. Further apparel includes graphic tees, hoodies, and half zips.

The Kosmo Rider is inspired by the blurring of the physical and digital self. It’s made for those who embrace the digital as a new way to play and express who they are.

Bright colors and a chunky sole give the Kosmo Rider a bold look. The debut style plays with translucency, a textile base, and a mix of matte and translucent overlays throughout. A mesh underlay, metallic trimmings, and a sculpted formstrip add expressive accents to the shoe.

The Kosmo Rider is part of PUMA’s She Moves Us platform, which celebrates the women who have moved culture and sports forward and inspires other women around the world. To learn more, click here.

The Crystal Galaxy capsule is made for women who radiate positivity and shine bright. As a part of PUMA’s She Moves Us platform, featuring real, strong, and empowered women, campaign images were shot with Olympic sprinter Imani-Lara Lansiquot. As an English track and field sprinter from the UK, she trains rigorously while staying both dedicated and joyful, perfectly embodying the message behind the capsule and the spirit of the She Moves Us platform.

The Crystal Galaxy capsule features footwear, apparel and accessories with designs that draw influence from the colors of powerful crystals. The footwear has gemstone accents to give good crystal energy on the go, accented with pearl sheen, transparency, and crystal embellishments. Choose your footwear to match the energy you want to bring into your life, with four different crystal-inspired lace jewels to choose from:

Exhale Crop Top

The perfect layering piece to mix and match with other collection offerings, the Exhale Crop Top is a cut above. Made from premium recycled heathered cotton spandex and featuring 87% recycled polyester power mesh cap sleeves, this top is one of our most sustainable yet. Ultra-feminine details, like the ballet-inspired scoop back, will make your practice that much prettier.

Key details:

• SUSTAINABILITY: Made with at least 20% recycled cotton and 87% recycled polyester power mesh as a step toward a better future.
• BREATHABILITY: Mesh sleeves help keep you cool.
  
   

Exhale Full Tight

Whether you’re in the studio, at home, or hanging with Mother Nature, the Exhale Full Tight offers peak comfort and style. Because who doesn’t love a contoured high waistband that stays in place? The tight also features recycled heathered cotton spandex material. Thoughtfully made, so you can take your mind off things and exhale.

Key details:

• SUSTAINABILITY: Made with at least 20% recycled cotton as a step toward a better future.  
• MOVEMENT: High waistband pocket offers a secure storage solution

The PUMA Mirage has been brought from the Archive and revamped with a new perspective on street style, this latest colorway designed by DJ Snake has an elevated and cleaner look, mainly due to its muted colorway.

“I’ve liked every single colorway we’ve released of the Mirage; they’ve been perfect for me because they matched the lights and energy of my shows, but I’m obsessed with an all-white sneaker,” said DJ Snake when asked about the design process with PUMA. “I am really excited of the outcome, it’s so minimal and exactly what I was looking for.”

For many young hopefuls growing up playing on the parks and the courts football is the dream. The fresh cut grass, the burning concrete, jumpers for goalposts, the early mornings, the late evenings, the game never ends. This is where dreams are born, and players are created. These are the stories of the PUMA gamechangers, this is their origin, their story. Now let the world hear yours.

Celebrating the launch of the Origin pack, PUMA’s exciting next-gen talent travelled back to their roots to re-connect with their origins. Meeting with promising young players from their local areas or their childhood clubs to inspire a new generation to dream big and write their own story. The ULTRA 1.3 Origin edition will be worn by trailblazing PUMA stars Mohamed Simakan, Todd Cantwell, Timothée Pembélé, Gabriel Veron, Glódís Viggósdóttir, Yunus Musah and Mohammed Kudus.

The ULTRA 1.3 is designed for ultimate lightweight speed to ‘See Them Later’. Consisting of ultra-lightweight MATRYXEVO technology combining high-performance technical Carbon yarns and transparent Mono yarns to create a single layer to minimalize weight without compromising durability so you can be at your fastest from the first step. The upper integrates a microfiber SPEEDCAGE to strap you in for explosive acceleration and lightweight support to keep your foot locked-in to produce rapid bursts of speed.

The PUMA x Minecraft streetwear collection features apparel and footwear for adventurers and explorers of all ages. References to beloved (and some feared) Minecraft mobs are featured on tees, hoodies, pants, and PUMA’s most iconic shoe – the Suede. The apparel features a sleek color palette of white, grey, and black, and is adorned with colorfullogos and characters. One highlight is the Minecraft ocelot, which is posed to replicate PUMA’s original jumping cat.

PUMA’s timeless style, the Suede, features a pixelated green, blue, and brown suede upper inspired by the plains – one of Minecraft’s most characteristic biomes, a double formstrip with printed graphics, co-branded tongue label, and additional branding on the heel. For kids’ footwear, in addition to the PUMA Suede, the RS-Z will be included in the collection.

Racing and Ferrari is natural fit from the track to the street. Since the foundation of the company in 1947 and their engagement in Formula 1 in 1950 velocity has always been a key element of the Italian brand´s DNA. Since decades Ferrari has been evolving their concept to translate speed and aerodynamics in the shape of their cars. PUMA is paying homage to this specific attitude of Ferrari with the launch of the ION Speed footwear. The sinuous shape of the shoe is inspired by the racing attitude of the SF90 Stradale. The silhouette of the footwear is mirroring the aerodynamics including the sculptural hard TPU detail, which is a nod to the front wing on the series-production supercar.

PUMA is supplying the athletic shoe with a bold mix of state of the art and high-performance materials. The minimalist, lightweight knit-mesh construction emphasizes the hypermodern allure of these unisex sneakers. The mesh is complemented with a 3D raised TPU injection and heat-welded TPU Skin providing additional structural protection & support in urban conditions. With all its expressive sleekness, PUMA and the ION Speed ultimately connect purity, as much as what Ferrari stands for: that racing attitude.

Fire on your feet to match the fire in your eyes, the Flare pack is ready to light up your game with the kind of fervor that makes the ground shake, spine tingle and the opposition panic. The Flare pack pays tribute to the unique cauldron of emotion created at football matches. The crowd roaring in unison. Lights and flares illuminating the stands and the sky. You won’t find an atmosphere like it. This is what makes football different. This is Faster Football.

The ULTRA 1.4 Flare edition is designed for ultimate lightweight speed to ‘See Them Later’. Consisting of ultra-lightweight MATRYXEVO technology combining technical Carbon yarns and transparent Mono yarns to create a devastating high-tech performance material whilst minimalizing weight so you can be at your fastest from the first step. The upper is connected to an internal SPEEDCAGE for lightweight support to keep your foot locked in so you can explode away from your opponent in a flash.

MB.01 Buzz City, named after Charlotte, North Carolina, represents LaMelo launching his NBA career with the Charlotte Hornets. This all-over black shoe features sleek teal accents that pays homage to the NBA team that drafted LaMelo in 2020. In addition to MB.01 Buzz City, there will be five accompanying Buzz City apparel pieces including: the Melo Dime Jacket, Melo Dime Pants, One of One Hoodie, One of One Pants and the Melo Fade Short-Sleeved Tee. The collection will be available February 2 on PUMA.com, at PUMA stores and at select retailers worldwide.

The MB.01, Grey & Red style features an all-over grey exterior adorned with red accents throughout the shoe’s design including the flames at the ankle collar. MB.01 will be available on PUMA.com and exclusively at Champs Sports and Eastbay starting February 18.

The MMQ line is inspired by minimal Scandinavian design sensibilities, featuring expert craftsmanship and elevated construction. It seems a natural fit that the latest face of the campaign hails from the region himself, PUMA ambassador, coach, and former professional footballer for Arsenal and Sweden, Freddie Ljungberg. As a true craftsman of his profession and high-quality sportswear enthusiast, he embodies the core values of MMQ on and off the pitch.

“To be successful, in my opinion, you need to have quality and you need to have sustained quality for a long time, and that's only by a lot of hard work,” says Freddie. “We all strive to find quality in what we do.”