“My goal with this collaboration was to bring our over-the-top vibes over to PUMA, while stepping out of my comfort zone by designing sports clothes. That’s what led me to subtly reference Johan Cruyff, the ultimate 70’s football icon who is also the perfect embodiment of the Palomo Spain aesthetic in sport”, says Alejandro Gómez Palomo, Founder and Creative Director of Palomo Spain. “It was wonderful to partner with a company that has the means and engineering necessary to work on things in a way I can’t in my studio and my atelier, as that allowed us to approach the collection in a much more technical way than usual”, he adds.

“The crossover between craftsmanship and technology is an interesting one, as it’s not obvious at all; yet a highly technical production process was necessary to create the intricate embroideries and detailing that are Palomo’s trademark on the PUMA scale. Those delicate graphic elements elevate the collection and bring the right balance to a classic, clean silhouette”, says Heiko Desens, Global Creative Director for PUMA.

stormCELL: Technical, seam-sealed material constructions are engineered to help protect against extreme conditions and keep you dry and comfortable.
FOREVER BETTER: Three-layer waterproof, windproof, and breathable Sympatex fabric is made from 100% recycled material as a step toward a better future.

• Outer shell designed to be layered over insulated products when needed
• 3L breathable, waterproof, and windproof shell
• Fully taped heat-sealed seams for waterproof protection
• Bonded zippers with storm flaps
• Reflective extended zipper pulls
• Performance seaming for optimal mobility and fit
• Two-way pit zips for ventilation
• Attached oversize fully adjustable hood with bonded visor
• Extended cuff with adjustable hook and loop closure
• Four secure exterior pockets
• Two large internal stow pockets
• One secure small internal bag
• Hem adjustments
• Interior hang loops
• Black reflective branding

warmCELL: Thermal insulation traps heat close to the body to help keep you warm in cold conditions.

• 750 fill power
• 90/10 RDS duck down
• Designed to be layered under stormCELL Jacket or worn on its own
• Packable with included bag
• Nylon micro water-repellent ripstop
• Three-piece fully adjustable hood
• Reverse coil zippers with extended pulls and zip garages
• Performance seaming and underarm gusset for optimal fit and mobility
• Secure fitted cuff
• Hem adjustments
• Three secure exterior pockets
• Two large interior stow pockets
• Black reflective branding

rainCELL: Technical material constructions are engineered to help protect against rainy conditions and keep you dry

• Water-repellent stretch woven material
• Softshell designed to be layered
• Performance seaming for optimal mobility and fit
• Heat-sealed seams at hood and shoulder
• Water-repellent bonded zippers
• Storm flap with zip garage
• Three-piece fully adjustable hood
• Extended cuff with adjustable hook and loop closure
• Hem adjustments
• Two secure exterior pockets
• Interior hang loops
• Black reflective branding

rainCELL: Technical material constructions are engineered to help protect against rainy conditions and keep you dry

• Water-repellent stretch woven material
• Performance seaming for best mobility and fit
• Fully functioning fly with hook and loop closure
• Half elasticated waistband with belt loops
• Water-repellent bonded zippers with garage
• Gusseted crotch for comfort
• Four secure pockets, including interior stash pocket
• Reinforced articulated knees
• Lower leg zipper with gusset for maximum shoe coverage
• Black reflective branding

Since 2000 PUMA is collaborating with Sparco in various projects. Part of the joint journey has been the Speedcat OG + Sparco which evolved to an evergreen. The Speedfusion x Sparco is starting a new legacy. The footwear has a recycled midsole and polyester lining, mesh with suede overlays, a nylon tongue, and a rubber outsole. The Speedfusion and Speedcat are coming in 8 different colorways each.

The footwear will be available now on puma.com and in selected PUMA stores.

The Azzurri honor the Tricolore. The white jersey lights up in bold graphics and proud details inspired by the colors of the national flag. The custom gold accents pay tribute to Italy’s golden footballing heritage.

Das Team fly their colors. Inspired by the national flag, the white, black and red Austria Away jersey combines the team emblem, country name, and national colors into a bold front panel graphic that celebrates all things Austria.

From generation to generation. The 2022 Czech Republic Away jersey in white, red and blue takes inspiration from the team’s emblem to celebrate the nation’s storied footballing heritage.

Football and folklore are one and the same in the Iceland Away jersey. The graphic at the center pays homage to the four protectors of Iceland: the dragon, the bull, the griffin, and the giant, as seen on the national coat of arms and the national team emblem.

The Eagles have landed. The white 2022 Serbia Away jersey features gold accents and bespoke front panel graphics to celebrate Serbia’s footballing heritage. Central to the crest is a stylized reference to the coat of arms found at the Prince Mihailo Monument in Belgrade. Established in 1882, at the founding of the kingdom of Serbia, the coat of arms is incorporated into the crest to unite the team and the fans.

Stand for Suisse. The off-white Switzerland Away jersey is lit up by red graphics and accents that pay tribute to the national flag, federation emblem, and everything they stand for.

Bold meets proud in the new Ghana Away jersey. The block graphic at the center reinterprets the national flag through the visual language of traditional Ghanaian textile patterns. The “Ghana” lettering, federation emblem, and the Black Star of Ghana complete the statement.

Football meets culture in the 2022 Egypt Away jersey. The central graphic represents the three pyramids of Giza in the style of ancient Egyptian ornaments and features a centrally aligned federation emblem to complete the look.

Details make all the difference in this 2022 Morocco Away jersey. The team emblem at the center is complemented by tonal graphics that pull from traditional Moroccan mosaics.

Fast meets ferocious in the new Senegal Away kit. The national flag, federation emblem, and “Les Lions” lettering take center stage, complemented by an abstract graphic of a lion’s mouth to celebrate the bravery and intensity shown by the Lions of Teranga, Africa’s reigning champions.

The nation and the national team are one in the Côte d'Ivoire Away jersey. Bold graphics at the center combine the national flag, federation emblem, and the team nickname “Les Éléphants,” paying tribute to Côte d'Ivoire’s national animal.

The White and Red are cut from the same cloth. The new 2022 Paraguay Away jersey reinterprets the team’s emblem through an aesthetic of traditional Paraguayan textile patterns.

The Uruguay Away jersey looks to the federation emblem and the national flag for a fresh and fearless take on the national team identity. The country flag and the “Uruguay” script complement the centrally aligned crest.

“Milan is an immensely proud city steeped in culture and style. We wanted to do something very different and unique with the new Third jersey by utilizing a new trend driven color to match the forward-thinking fashion of Milan,” commented Marco Mueller, PUMA Senior Head of Product Line Management Teamsport Apparel. “Another key aspect of the kit is the integration of the flag of Milan that has been placed in the center of the jersey as a tonal graphic to honor the passion and pride of the Milanese people.”

Casper Stylsvig, Chief Revenue Officer of AC Milan, commented: “We are truly excited to release our Third kit today, which, thanks to the fantastic work of our partner PUMA, combines our heritage and our innovative spirit. By reinterpreting some of the city’s symbols in a modern style, we believe we have been able to create a unique product, which can be worn both on and off the football pitch.”

The new Third kit embraces the strategic direction undertaken by AC Milan and PUMA, with the two brands utilizing the style, fashion, and culture of Milan to develop performance and off-pitch fashionable products that tap into the unique Milanese style. A direction that transpires from the official photoshoot of the campaign, which features local Milanese talent, creatives and players from the AC Milan men’s and women’s teams as part of a stylish and elegant ensemble.

This collaboration uses PUMA’s leading icon model, the PUMA Suede VTG as a base with Nanamica’s neutral, timeless design and signature technical concept of GORE-TEX fabric utilized lining the suede material and paired with classic flat laces for a fully monotone design. Combining a waterproof, comfortable, and breathable design with classic design that fits perfectly with your Autumn/Winter wardrobe.

“For our first collaboration with Nanamica we wanted to create something that would be instantly recognizable as a partnership between both brands,” said Ayesha Atlee, Head of Design Sportstyle Footwear for PUMA. “We decided to leverage the PUMA Suede because of its timeless design, mixing it with Nanamica’s neutral swatches and their signature use of GORE-TEX fabric was a must to accomplish our vision.”

Since its founding in 2003, Nanamica has continued to merge stylish design and functional materials to create contemporary but standard items that are essential for everyday living. Nanamica very quickly came to be recognized as the brand that mixes sports and fashion.

The name Nanamica means “House of the Seven Seas,” which expresses our wish to create with people from all over the world without being confined by nationality or ideologies, and to share the things we create with the world. We propose “contemporary standard wear” with a neutral design that defies categorization by genre, age, or gender, and strive to create quality pieces that will remain a part of your everyday life for a long time.

The relaxing image of the sea is at the core of our brand, and our items are highly versatile and open to all kinds of styling. Currently the brand has stores in Tokyo, Kobe, Fukuoka, and New York, and is also carried by shops in 23 countries.

The collection is inspired by Ferrari’s iconic 1970s Formula 1 race car. More specifically the 312 B2. Created by Scuderia Ferrari's then-chief of engineering, Mauro Forghieri, it was aimed to try and reverse Ferrari's fortunes following challenging seasons in the late-1960s. The bold and cutting-edge lines of the 312 B2, were accompanied by one of the most evocative F1 soundtracks ever; produced from Ferrari’s own 515bhp flat-12 engine.

Naturally a collection inspired by such rich lineage is full of innovation and performance itself. Not only does the Scuderia Ferrari Autumn/Winter 2022 collection feature key statement pieces across shell jackets, jumpers, t-shirts and sweatpants, but Ferrari’s iconic color ways of red, yellow, and black which were ever present on the 312 B2, feature prominently also.

The special Metaverse event features a Manchester City reskin of the current lobby and stadium in PUMA and the Land of Games and for a limited time only, the experience will feature the Manchester City Home and Third kits. The event will also bring new community-created merchandise, new in-experience, Layered Clothing items and updates to featured activities. As part of the launch, a portal will open between Man City’s Blue Moon experience on Roblox, giving visitors the chance to earn a free item by visiting both experiences.

Additionally, for the first two weeks of the launch, users who compete and win in Football Rush in PUMA and the Land of Games are able to redeem a free digital Manchester City Third kit jersey. All other visitors will have the opportunity to purchase the new digital Manchester City Third kit in the PUMA gear shop on Roblox at https://www.roblox.com/groups/14466783/Puma#!/store.

To further support the launch, PUMA will be hosting a YouTube tournament in Football Rush that will consist of approximately ten participants split into two. The tournament will take place following the kit launch event with the winners of the tournament receiving $10,000 USD to be used on Roblox.

“We’re thrilled to continue evolving our experience within Roblox with our PUMA and the Land of Games,” said Ivan Dashkov, Creative Culture Director at PUMA. “We couldn’t think of a better partner than Manchester City and this kit launch to push the limits by doing something different and innovative. As we continue to test and learn in the Web3 space, we are looking forward to leveraging Roblox as a platform to connect with fans of all ages.”

The collection encompasses both footwear and apparel, including classic PUMA silhouettes like the T7 tracksuit and the recently released Slipstream sneaker, reimagined with elevated details, and finished with a retro color palette and Coca-Cola’s classic pinstripes on select items. The included footwear features thoughtful touches like co-branded woven labels, molded hang tags, and exclusive packaging that includes special laces and wrapping.

The collection’s first drop includes co-branded wardrobe essentials such as hoodies and shorts, as well as a range of graphic T-shirts, plus cut and sew items like the Relaxed Polo. On foot, drop one focuses on the Slipstream sneaker, a court classic that brings ‘80s basketball to the modern-day.

Drop two introduces several new apparel styles, plus an expanded selection of footwear including two refreshing takes on the Rider FV sneaker, PUMA’s very first jogging shoe, updated for 2022 to feature classic details fused with modern design elements. PUMA’s instantly recognizable Suede is also reinterpreted with Coca-Cola’s timeless branding, while the accompanying Wilo slide takes the party poolside.

About the Campaign

The PUMA x Coca-Cola campaign exudes Americana, transporting us back in time to a classic Route 66-style diner. Decorated with vintage posters, wall clocks and other efemera of the 1920s and ‘30s, the setting completes the purely nostalgic vibe of the collaboration. Don’t forget to ask about today’s special.

BMW M was created in 1972 ("M" signifying “motorsport”), and was purpose built from the outset to redefine what speed was for the famous Bavarian auto maker. Faster, lighter, and more agile have always been the hallmarks of all M-badged products. PUMA is honoring the legacy from the iconic Le Mans winning ‘Shark Nose’ 3.0 CSL race car, to the very latest BMW M4 GT4 with a collection which is telling the story from past to present.

PUMA and BMW M Motorsport are excited to share a bold collection which encompasses the iconic color ways of BMW M Motorsport´s historic red, light blue, and dark blue tones, combined with PUMA’s innovative street style. The inspiration is coming from the creativity, performance, and innovation of BMW M-badged cars.

A complete line up of t-shirts, hoodies, sweatpants, and jackets create an extensive collection sure to rev up interest from all fans of PUMA and BMW M Motorsport. The range is featuring typography and Motorsport-inspired elements.

Join in with the celebration with PUMA and BMW M Motorsport by discovering the collection in selected PUMA stores and online at puma.com.

With the ‘Only See Great’ campaign, PUMA explores the career path of its brand ambassadors, as they talk about their own paths to greatness, listening to their hearts, and finding a vision that no one else can see.

In the interview, Andre talks about his extraordinary performances, his very first successes and how he prepared for the moments leading up to it.

“Every year is a learning curve, a learning step. And I feel like I want to just keep climbing the ladder, I told myself going into the Olympics that I wanted to win three gold medals. I came up a little bit short”, De Grasse laughs. “I got one. And now it’s like, okay, now I need to focus on what are the things that I can do to continue to get better.”