Herzogenaurach, Germany, May 6, 2022
PUMA ambassador George Russell enjoys Miami lifestyle by speedboat and hoops session with NBA player Isaiah Stewart
PUMA ambassador and Mercedes-AMG Petronas Formula One Team driver George Russell has been soaking up the unique stateside lifestyle of Miami ahead of the inaugural Miami Grand Prix. In a basketball training session with NBA player Isaiah Stewart both athletes dis-cussed their promising careers.

Before the speed and excitement of round five of the 2022 FIA Formula One World Championship,  PUMA invited George Russell on a unique day tour to get a taste of Miami life and culture.

Starting off with an adrenaline kick of a high-powered speedboat, Georg Russell had the chance to check out the shores of South Beach, mansions of Star Island, and a panorama of the downtown Miami skyline.

From the harbor, George went directly to the unique sights of the downtown Wynwood Art District, passing by the iconic large-scale art works created by some of the world’s best-known street artists.

George Russell: “I think the city is really unique. It’s's my first time here and you see how vibrant this place is, especially in this neighborhood. To come out here, experience the weather, which is great always, and see the culture is pretty special.“

In Wynwood, the Formula One driver had the chance to meet NBA player and PUMA Hoops athlete Isaiah Stewart - who currently plays as a Power Forward position for the Detroit Pistons – and to get a training session in basketball. Both athletes sat together to exchange experiences and thoughts on their rising careers as youngsters in their sports.

George Russell: „For me when I was growing up I was always the youngest and you go through this journey and I was always competing against older people and now suddenly I got to the top of Formula One and you go against the best in the business and it doesn't matter your age, you know, you got to get down to it and you got to perform.”

Isaiah Stewart: “Growing up, I've always looked up to a few basketball players and, you know, to finally share the court and play against them, it´s surreal. Though once you go out it is definitely a nice time to compete against those basketball players you have been idolizing back in the days.”

Currently placed fourth in the championship, Russell is heading into the first-ever Miami Grand Prix with extreme focus and the promise of continued push for results, with the Silver Arrows team bringing some updates to his Mercedes-AMG F1 W13 E Performance car for the coming races.

HERZOGENAURACH, GERMANY, MAY 3, 2022
TRC BLAZE THE TRIANGLE
In 1990 PUMA debuted its most advanced cushioning yet, TRINOMIC. Applied across a wide range and variety of shoes, this innovative technology was a hexagonal system in the sole that compressed and rebounded load. TRINOMIC brought a whole new angle to sneaker technology through harnessing three fundamental elements - cushioning, stability, and flexibility.

The Blaze of Glory made its original debut in 2006 as one of the most padded and plush versions of the TRINOMIC cushioning ever produced, designed with a unique upper, signature cage lacing system, and comfortable sock construction.

The TRC Blaze brings PUMA’s futro design language – future meets retro – to the Blaze of Glory to create a new, innovative style. The style retains sock construction and an alternative take on branding but adds new features such as a lightweight and extremely comfortable double density sole and a much-improved fitting. The style is rich in futro details, like the tooling code call-out on the back quarter cage and the 3-D tongue logo.

The TRC Blaze The Triangle drops on PUMA.com, PUMA stores and select retailers on May 5th.

Herzogenaurach, May 2, 2022
1 in 2 girls are quitting sport due to periods, according to new global report by PUMA and Modibodi®
As part of the launch of their new leak-proof underwear collection, global sports company PUMA and leak-proof apparel company Modibodi® have commissioned a global survey that investigated the reason girls are leaving sport; shining a light on the numbers that really matter.

Sport is all about numbers. And when it comes to the celebration of sport, the goals kicked, and games won are the numbers that take centre stage. But there’s series of numbers that are less well-known: the number of girls leaving sport daily, due to shame and fear of leaks.

The statistics unearthed were shocking, with 1 in 2 teens skipping sport because of their period. The PUMA and Modibodi® global survey discovered that for many girls, sport stops because of embarrassment, pain or fear of leaks during their period. The survey insights show how the culture and lack of innovation around periods is holding girls back from participating in sport. The discomfort of disposable products coupled, from a coaching perspective, with a lack of education and training, has meant that the result is female players finding the fear of leaking psychologically impacting their sporting performance.

With the subject of periods going undiscussed in the sports world, Australian PUMA athlete and AFL Collingwood star, Sabrina Frederick, is keen to break the stigma: “I was one of the ones who stayed in sport. But for many girls, that’s not a reality. Periods shouldn’t stop young girls from participating in sport. These are numbers we need to address, to keep girls in sport longer.”

Ali Riley, New Zealand PUMA athlete and captain of the Football Ferns, says “It's time to break the silence and help women and girls stay comfortable and active during their period. What’s fantastic about the PUMA x Modibodi active underwear collection is that it has been designed specifically to help making playing sport on your period more possible than ever before.”

The PUMA x Modibodi collection replaces the need for disposable pads, liners and tampons as you play. Modibodi’s proprietary Modifier Technology™ wicks moisture and sweat, locks away fluid and odour and keeps you feeling fresh and dry, without the discomfort of disposables.

“3 in 5 teens skip sport due to fear of leaking or revealing their period which is why we are thrilled to launch this collection with PUMA and together normalize menstruation and tackle the stigma that women can't be active on their periods or when experiencing any of life’s leaks.” said Kristy Chong, CEO and Founder, Modibodi.

“Our data also shows that 1 in 2 experience discomfort from disposable menstrual products like pads and tampons when participating in sport or physical exercise- so by releasing this range of leak-proof underwear we are hoping to make playing sport on your period more comfortable, more protected, and more possible than ever. Changing the world should be as easy as changing your underwear. Waste-free, leak-free, worry-free protection.”

Under the “She Moves Us” platform, PUMA together with Modibodi believe that everybody who wants to participate in exercise or sport should be given the opportunity to stay active and play.

“3 in 4 women believe periods need to be more openly discussed in the sports world and it’s why we are proud to partner with Modibodi to shine a light on these numbers that really matter in sports.” said Erin Longin, Global Director Running and Training business unit at PUMA. “As a global brand, we felt it important to do our part to address this issue.”

As part of the launch, PUMA and Modibodi will work with PUMA’s She Moves Us charity partner, Women Win, to donate bundle packs to 500 girls and women in need. “Period poverty is a huge issue globally but one that isn’t nearly spoken about enough. Making sustainable menstrual products widely available is something that needs to be addressed urgently and that is why I am so proud to be a part of the PUMA x Modibodi collaboration”, says Jodie Williams, British sprinter and PUMA athlete.

The PUMA x Modibodi collection consists of 3 styles of active underwear: thong, brief and boyshort, designed to suit every body. Each style is available in two colour ways: dark slate and grape wine and to maximise comfort whilst playing sports, includes a unique, 3mm thin gusset with Modibodi’s scientifically proven absorbent Modifier Technology ™.

With a wider waist band to ensure security whilst playing and aerated side panels designed for comfort and to maximise airflow, the PUMA x Modibodi active underwear range offers women and girls the ability to stay active without having to worry about leaks, while reducing their monthly waste from period products.

The PUMA x Modibodi active underwear collection is available in selected stores and online at modibodi.com and puma.com.

Herzogenaurach, Germany, April 28, 2022
GARFIELD MEETS THE PUMA CAT IN NEW COLLECTION
Global sports brand PUMA and iconic comic strip character GARFIELD are teaming up for a debut collection for both adults and kids where the two cats join forces.

Inspired by the beloved cartoon cat and his love of food, the collection is all about the PUMA x GARFIELD market, offering delicious treats for hungry cats. Playful designs for both adults and kids stand out with bold colors and fun graphics - the result is a fun-loving streetwear collection.

The adult’s range includes hoodies, tees, shorts, and sweatpants with co-branded graphics featuring Garfield himself. For footwear, the classic Suede uses bold graphics and playful details like a graphic hangtag with the statement, “Big fat hairy deal!” The collection also includes a fluffy Leadcat slide which resembles Garfield. A hat, backpack and shopper round out the accessories.

The kids range includes tees, hoodies, and shorts plus an infant crew and jogger set. The footwear offering comes in a similar design to the adult styles, with the Suede arriving in junior, pre-school, and infant sizing and the Leadcat available for junior and pre-school. Kids can enjoy fun accessories like a sling bag and waist bag with Garfield’s face across the front.

Created by cartoonist Jim Davis, Garfield is the most widely syndicated comic strip in the world. With his signature “cattitude,” Garfield is 100% that cat, and he doesn’t care who knows it. He’s selfish, sarcastic, lazy…and surprisingly endearing. Since its launch in 1978, the famous cat has spawned movies, TV shows, stage shows and merchandise, and has received four Emmy Awards for Outstanding Animated Program. In 2019, Paramount Global acquired ownership of Paws, Inc., which holds rights to the Garfield franchise.

Shop the PUMA x GARFIELD market when the collection drops on PUMA.com, PUMA stores and select retailers on April 27th.

Herzogenaurach, Germany, April 26, 2022
PUMA together with Ferrari elevate iconic footwear design with the sec-ond season of the Ferrari ION F
Sports company PUMA together with Ferrari are elevating their footwear partnership with an exciting second-generation release of the highly anticipated ION F collection. Representing the pinnacle of footwear, the new ION F sneakers embody a perfect fusion of luxury and perfor-mance.

Embracing evocative and elite Ferrari design cues - specifically the state-of-the-art front wing of Ferrari’s pioneering SF90 Stradale sportscar - the second generation of ION F sneakers comprises of two new style capsules titled ION F Pool and ION F Sunset.

The footwear features a clean, rich graphic mesh material, and a color matched internal neoprene sock construction for unparalleled comfort. The colors and design inspiration is taken from summer lifestyle with two hues; a white ‘Pool’ mesh graphic, and a red mesh graphic called ‘Sunset’. The progressive style also features an innovative knitted sock construction and a premium magnetic fit-lock for ultimate performance.

Glamorous, fast, and luxurious in equal measure, the new ION F proudly displays the Ferrari wordmark and ‘Cavallino Rampante’ emblem - Ferrari’s iconic Prancing Horse. The instantly recognizable designs feature a reflective TPU panel at the back of the sneaker, wrapped by an unbreakable and sculptural PU Foam support in the shape of a wing, for additional traction and ultimate comfort.

Make sure you secure your piece of this exciting evolution of PUMA together with Ferrari and get your new ION F sneakers now. They are available at selected PUMA and Ferrari stores and online on puma.com and store.ferrari.com.

Herzogenaurach, Germany, April 25, 2022
PUMA’s BMW M Motorsport Collection draws inspiration from vintage racing
Sports company PUMA returns to a classic period of motorsport with its new BMW M Motor-sport collection, which is inspired by the car that laid the foundation for BMW’s motorsport success, the iconic ‘shark nose’ 3.0 CSL.

BMW M Motorsport was founded in 1972 and their first race car, the BMW 3.0 CSL, dominated European motorsport for the years to come, even winning the prestigious 24 hours of Le Mans.

Half a century later, PUMA has incorporated the colors of BMW’s iconic red, blue and black livery into an innovative streetwear collection, featuring jackets, hoodies, t-shirts, shorts, trainers and pants. The racing stripes and badges are translated into the graphic design of the entire range, with the BMW 3.0 CSL silhouette and car being featured on the statement items.

The MACO SL trainer is the star of the collection and incorporates the rebel design cues of the BMW 3.0 CSL, such as the iconic shark nose, which inspired the toe of this sneaker. The upper design stands out for its color blocking, while the tooling features distinctive sculpting details.

With a nod to the racing past but with a focus on progressive modern streetwear style for women and men, the BMW M Motorsport Spring / Summer 2022 collection is the perfect match for a forever faster world.

Delve into the style and history of PUMA and BMW M Motorsport with the Spring / Summer 22 Collection, available now in selected PUMA stores and online at puma.com.

Herzogenaurach, Germany, April 18, 2022
RADIATING BOLDNESS – WINNIE HARLOW CELEBRATES CONFIDENCE IN PUMA BODYWEAR & SWIMWEAR
Sports company PUMA has teamed up with international model Winnie Harlowto promote its latest bodywear and swimwear, in a campaign that centers on confidence and boldness. As part of PUMA’s platform “SHE MOVES US”, the campaign celebrates women and inspires other around the world.

PUMA’s body and swimwear, made together with its subsidiary stichd®, caters to women and girls and includes mix and match tops and bottoms in vibrant colors that are made with more sustainable materials.

The bodywear styles worn by Winnie Harlow in the campaign, include a soft padded bra and seamless hipster, luminous scoop neck top and luminous string made from organic cotton. Swimwear pieces include the one-piece bathing suit made from recycled nylon, the bandeau top and V-shape brief made from recycled nylon, high waist shorts made from recycled polyester, a scoop neck top and high waist shorts made from recycled nylon.

“I love my PUMA family and I’m grateful to be part of the ‘She Moves Us’ campaign. Representation is so important and key. This is something that I have championed since I started in the industry. It is refreshing to work with a brand like PUMA who share the same values.” – Winnie Harlow

Through the “She Moves Us” platform, PUMA has brought together its top female brand ambassadors who connect with female consumers around the world to spark a conversation around issues important to girls and women.“I hope I am helping to open the door a little further for someone else to get through. My mentors have done that for me and it’s my ambition to do the same for others as I grow in my career. I want to continue to help champion confidence, inclusivity and acceptance,”  Winnie Harlow added.

The PUMA bodywear and swimwear collection is available in Europe, LATAM and APAC at selected retailers, PUMA stores and PUMA.com.

Herzogenaurach, Germany, April 19, 2022
MUSIC AND SPORT COLLIDE FOR LATEST PUMA X BUTTER GOODS COLLECTION

Global sports company PUMA and Australian skate label Butter Goods are partnering together for a new collection that makes a nod to the ‘90s, drawing inspiration from the ethos of Butter Goods, where skateboarding and music collide – sure to bring about feelings of nostalgia.

Archive-inspired silhouettes with contemporary fits and a strong visual design language combine PUMA’s sportswear DNA with Butter Goods' unorthodox approach. Key details include retro-inspired prints and designs, sports inspired accents, bold all over prints, and utilitarian apparel. 

The campaign images showcase the strong influence of music on the Butter Goods brand, shot by photographer and skateboarder Atiba Jefferson (who also happens to be a part-time DJ) on recording artists and producers Liv.e and Mndsgn in a Vintage Synth Museum. The two worked together to create and produce an original song for the campaign, which is showcased in the video ad.

Usain Bolt lends his voice to the campaign video as well, playing an animated Super PUMA, the brand’s retro mascot. The Super PUMA is seen chasing after a butterfly while wearing the Slipstream Lo PUMA x BUTTER GOODS and along the way loses one of his shoes. His journey takes him through nature, eventually finding his shoe, when he peeks inside, he sees Liv.e and Mndsgn, performing the original song. The full video can be viewed HERE.

The PUMA x BUTTER GOODS sophomore collection features their second spin on the PUMA Slipstream Lo, as seen in the campaign video. Available in two colorways, the white version looks like it was plucked straight from the ‘90s, with a speckled sole and accents of purple and green. Butter Goods takes another go at the classic PUMA Suede VTG as well, this time going for a hairy suede look in blue and white colorway options.

Striking graphic co-branding, and retro inspired colorways on the apparel create a standout offering of both classic streetwear and bold, statement looks. One of the most attention-grabbing pieces in the collection is the Polo, arriving in two colorways with a large athlete graphic on the front over a graphic all over print. For a more toned back look, there are items like co-branded hoodies and graphic tees along with accessory staples like a tote, cap, and flatbrim cap.

Founded in Perth, Australia in 2008, Butter Goods exists in a place where skateboarding and music collide and inspired by the different counter cultures that were born through those movements.

The PUMA x BUTTER GOODS collection drops on PUMA.com, PUMA stores and select retailers on April 23rd.

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SOMERVILLE, MASSACHUSETTS, April 14, 2022
PUMA HOOPS RELEASES ITS LATEST MB.01 STYLE: GALAXY
PUMA is releasing its newest addition to LaMelo Ball’s signature PUMA Hoops lineup, the MB.01 Galaxy.

MB.01 Galaxy, solidifies the fact that LaMelo is “Not From Here.” Adorn with a galactic graphics, the MB.01 Galaxy features fluorescent pops of color that collide with bold co-branding like the 1 of 1 logo on the tongue and M.E.L.O along the back. The MB.01 is light-years ahead with PUMA Hoops technology, including NITRO foam in the midsole for superior responsiveness and comfort while remaining lightweight - perfect for high-energy, explosive playstyles. The silhouette also includes a specially engineered knit upper made with breathable monomesh for a supportive but ultra-lightweight feel and full coverage engineered traction with non-slip rubber for enhanced durability and traction.

In addition to the MB.01 Galaxy, PUMA will also be releasing cosmic-inspired RS-X and PUMA Suede sneakers, and apparel including a hoodie, tee, shorts and more. The collection will be available on April 29 at PUMA.com, at the PUMA NYC Flagship store and at Foot Locker, Foot Locker Canada, Kids Foot Locker and Champs Sports.

Herzogenaurach, Germany, April 1, 2022
MAYZE LTH POP

The Mayze is made for those who embrace the spotlight and aren’t afraid to mix up their style. The latest colorway is the Mayze Lth Pop, worn by pop star Dua Lipa.

This stand-out silhouette provides a bold look with a stacked sole and dynamic, layered tooling. It features a mix of archive inspiration and contemporary PUMA classics. The design includes a stacked midsole with a split, derby construction, a TPU piece in heel, and a heel tab. The upper is a combination of the brand’s leather construction from classic models. The Mayze Lth Pop features a leather upper with pastel accents, sure to add a pop of color to any look.

The Mayze Lth Pop drops on PUMA.com, PUMA stores and select retailers on April 1st.

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Herzogenaurach, Germany, April 1, 2022
‘MOVE LIKE MILAN’ PUMA PRESENTS AC MILAN’S NEW FOURTH KIT IN COLLABORATION WITH FASHION BRAND NEMEN
Global sports company PUMA and AC Milan have today unveiled a fashion forward new collection in collaboration with leading Italian streetwear label NEMEN. The new capsule features a blend of on and off pitch styles including AC Milan’s new Fourth kit – the first ever in collaboration with another fashion brand. The new kit will be worn by both the Men’s and Women’s teams in their upcoming Serie A fixtures against Bologna and Empoli Ladies.

Created for AC Milan, a club synonymous with style, fashion, and innovation, the new collection perfectly embodies these values by merging stylish football designs inspired by off pitch football fashion culture together with innovative football performance materials.

The collection features the AC Milan x NEMEN Authentic Jersey that has been developed from PUMA’s innovative ULTRAWEAVE technology. The ultra-light engineered fabric is PUMA’s lightest performance jersey ever. The material construction has a four-way stretch material that reduces weight and friction. Made to move and made to last. The jersey also comes in a replica version. Additionally, the collection includes the AC Milan x NEMEN Anthem Jacket, along with the AC Milan x NEMEN Performance Jacket and Performance Pant.

Football style has become just as popular off pitch as it is on the pitch with football fashion becoming a staple of streetwear style. The new capsule collection embraces the energy and fashion integral in modern football culture to create something truly unique, bringing fashion to the pitch through the lens of Faster Football.

“This is a landmark for all parties involved in this special capsule, as it marks the club’s first jersey collaboration with a fashion brand,” said Heiko Desens, Global Creative Director and Innovation. “The iconic black and red stripes meet the NEMEN bespoke look and technical innovation, a brand revolutionizing technical streetwear. The collection is a beautiful combination of performance and lifestyle that goes beyond football.”

Casper Stylsvig, AC Milan Chief Revenue Officer, commented: “AC Milan prides itself on being a football club able to successfully combine a prestigious history with a truly innovative nature. Our brand goes beyond the football pitch and can also be credible in other areas. This fantastic collaboration with our partners PUMA and NEMEN gives us the opportunity to merge tradition and innovation, bringing our stylish and contemporary nature to the football pitch.”

NEMEN Studios are based in Milan known for textile innovation, creating new aesthetics and applications to push design forward. NEMEN’s founder and creative director, Leonardo Fasolo has aimed to bring the passion and Milanese iconic style to the new streetwear inspired collection.

As a life-long AC Milan fan, being presented with the opportunity to design this special collaborative Fourth kit, and a premium capsule alongside was a dream opportunity,” said Leonardo Fasolo, Founder and Creative Director of NEMEN. “We gave the classic AC Milan Rossoneri stripes a discharged NEMEN twist. For the premium kit, we wanted to give something special back to the fans. For the highly technical jacket and pants we have featured our newly developed spy-camo pattern, hand dip-dyed, in the best textiles and craftsmanship Italy has to offer. We hope they enjoy it.” 

The AC Milan x NEMEN Fourth Jersey will debut on pitch when the AC Milan Women’s team face Empoli on April 3rd. The AC Milan Men’s team will wear the new kit on April 4th when they face Bologna.

The AC Milan x NEMEN capsule collection will be available from April 4th at PUMA.com, PUMA stores, at AC Milan official stores, store.milan.com and at select retailers worldwide.

Herzogenaurach, Germay, March 30, 2022
SLIPSTREAM LO SASHIKO
The Slipstream Mid was a basketball shoe born in 1987 as a successor to the SKY LX. It became an iconic sneaker silhouette, favored by basketball players on the courts for its performance, stability, and cushioning. Off-court, it made its way to the streets, finding a following among sneaker connoisseurs for its unique design.

Given its growing popularity, in 1988 (just one year after the basketball launch), lifestyle models such as THE BEAST and SLIPSTREAM SNAKE were also released. PUMA pioneered the lifestyle space with the two styles, using material embellishments like faux snakeskin, leather, and faux fur. These models gained notoriety in Japan, eventually leading to Made in Japan versions in the early 2000s. The Slipstream Lo version was also released as a lifestyle model, further expanding the shoe's reach, and adding to the wide range of offerings.

As the Slipstream Lo makes its return in 2022, its past connection to Japan is brought in for inspiration with the release of the Slipstream Lo Sashiko. Coming in a more sophisticated tone, the Slipstream Lo Sashiko refers to the Japanese decorative stitching technique used on blue fabric, typically with white thread. The shoe comes in a blue canvas and suede upper with white Sashiko stitching on the quarter. To add a personal touch, it also comes with scrap pieces of material in a pouch that the consumer can stitch on the upper themselves.

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