Andre’s biggest drive is to be the best version of himself and to continue to carry on his legacy of being one of the best track and field athletes in the world.

First a hamstring injury stopped De Grasse, then COVID. How did he manage to stay motivated? “I think I get a lot of support from my family, my friends, they continue to push me every single day to be the best athlete of myself. Obviously, I have self-motivation as well that I want to be the best”, Andre says. “And that’s what keeps me, keeps me up at night, keeps me motivated and keeps me ready to take on the day.”

The idea for PUMA’s “Only See Great” campaign was inspired by cultural icon, entrepreneur and philanthropist Shawn “JAY-Z” Carter who first said: “I only see great. I don’t see good. I don’t see compromise. We should always strive to make something great, something that will last."

Another first is the 5-D PWRPRINT technology, placed in key strategic areas of the boot. The cross-divisional innovation provides micro-level reinforcement for optimal lockdown and support, whilst maintaining all the boots lightweight properties. The ULTRA also features an all-new soleplate constructed from a dual-density SPEEDPLATE outsole for next-level traction. The result is a more explosive plate and a more reactive toe box that provides added propulsion and energy transfer when going from 0 to fast.

PUMA also continues to offer both Unisex and Women’s fits to provide the perfect fit for all types of foot shapes. The ULTRA ULTIMATE Women’s fit features all the same technology as the Unisex fit, but with optimized measurements such as volume and instep height all engineered for the female foot.

Be Too Fast for Them with the all-new ULTRA ULTIMATE Fastest edition in Unisex and Women’s specific fits available from July 28th at PUMA.com, PUMA stores and at leading football retailers worldwide.

Celebrate iconic Manchester City moments with the 2022/23 Manchester City Away kit available from July 19th at PUMA stores, PUMA .com, the City store at the Etihad Stadium Store, mancity.com/shop and at select retailers worldwide.

“Track and field is sports and athleticism in its purest form and embedded in the very core of PUMA,” said PUMA CEO Bjørn Gulden. “We are proud that many world records were set in our shoes and we are looking to our athletes writing the next chapter in sports history in Eugene.”

Current world records in PUMA shoes are triple jump (Jonathan Edwards, 1995), 1,000m (Noah Ngeny, 1999), 3,000m Steeplechase (Saif Saaeed Shaheen, 2004), 100m and 200m (Usain Bolt, 2009), 400m hurdles (Karsten Warholm, 2021), and pole vault (Mondo Duplantis, 2022).

PUMA heads to Eugene with improved versions of its successful evoSPEED NITRO spikes, making them even lighter and more competitive. For Norwegian hurdler and world-record holder Karsten Warholm, PUMA created the ultimate hurdles shoe, the evoSPEED Naio NITRO.

There are also improved versions of the gold-medal-winning PUMA evoSPEED Nitro Elite and several new products for long-distance runners. The evoSPEED Distance Nitro Elite+ 2 spike uses PUMA’s proprietary NITRO foam and a PWRPLATE for exceptional energy return and is aimed at events ranging from 800m to 10,000m.

PUMA’s road racing athletes can choose from the DEVIATE NITRO ELITE 2, which is even lighter than its predecessors and also features a new last, or the futuristic and aggressively designed FAST-R NITRO Elite, which uses NITRO Elite technology and a PWRPLATE to support an efficient run.

Show your support for PUMA and Oracle Red Bull Racing on the street and the circuit by discovering the collection in selected PUMA stores and online at puma.com.

Photographed by Jordan Hemingway and choreographed by John Byrne, the campaign features the dance crew from Dua Lipa’s ‘Future Nostalgia’ tour, Samantha Grover (She/Her), Didde-Mie From (She/Her), Jason Nguyen (They/Them), Zaccary Mile (He/Him), Fatou Bah (She/Her), Robyn Laud (She/Her), Sharon Mangoendinomo (She/Her), Demi Mensah (She/Her), Kane Horn (He/Him), Lamaar Manning (He/Him), and Shawarah Battles (She/Her).

PUMA x Dua Lipa Flutur Drop 2 collection will be available globally starting July 14th, 2022 from PUMA.com and select retailers.

"Working with PUMA to craft the first women’s signature basketball sneaker in the last 12 years was an honor,” said Breanna Stewart. “I hope that this is the first in a legacy of signature sneakers to come for women athletes across all sports and serves as inspiration for all young people that this, along with any achievement, is possible.”

The Stewie 1 provides multi-zoned monomesh layers for targeted support, breathability and comfort along with NITRO Foam technology for superior responsiveness and cushioning while remaining lightweight, and a Molded Heel Counter for additional stability and lockdown marked with scars to represent Stewie’s two Achilles surgeries.

“Throughout her career, Breanna has always been a champion for athletes both on and off the court,” said Adam Petrick Chief Brand Officer at PUMA. “A signature sneaker was long overdue, and our team at PUMA has been proud to work with her to see this come to life. Just as importantly, we are excited to see athletes of all ages, backgrounds and genders wearing The Stewie 1 as a reminder that equal representation and access is a must in sports.”

An apparel pack consisting of nine items will also launch in tandem with the Stewie 1, inclusive of the Stewie Packable Jacket, Stewie Packable Snap Pant, Stewie Sports Bra, Stewie Shorts, Stewie Crewneck, Stewie Legging, Stewie Graphic Tee, AOP Graphic Tee, and Stewie Jersey. Stewie’s first product collaboration with PUMA – an apparel capsule titled Overdue – was unveiled in October 2021 as a teaser for what’s to come. The performance packed kick is unmatched on all fronts. Retailing for $35-$140, the Stewie 1 and accompanying apparel will be available this fall in North America on PUMA.com, at the PUMA NYC Flagship store and select retailers.

The PUMA Hoops roster includes WNBA athletes Skylar Diggins-Smith, Jackie Young, Katie Lou Samuelson and NaLyssa Smith.

“We are delighted to launch our new Home kit for the 2022/23 season today,” said Casper Stylsvig, AC Milan’s Chief Revenue Officer. “The jersey will proudly display the tricolore symbol from the extraordinary victory of the Club’s 19th Scudetto title. This kit represents the heritage and the future of our Club, that is inextricably and deeply connected to the city of Milan, and its innovative vision both on and off the pitch.”

The new jersey arrives in two iterations. The authentic jersey features ULTRAWEAVE performance fabric and dryCELL sweat-wicking technology, making the jersey the lightest and most comfortable PUMA has ever made. The Replica version is made with 100% recycled polyester with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch or place.

Celebrate generations of Milanese heritage with the 2022/23 AC Milan Home kit available from July 4th at PUMA stores, PUMA.com, the AC Milan store at the AC Milan Stadium, acmilan.com/shop and at select retailers worldwide.

About the T7 Campaign PUMA shares an evening with Lauren London, who styles the T7 collection in her own unique way during an evening on the town in Los Angeles.

“The T7 is an essential part of my wardrobe because it's fresh, it’s easy, it’s comfortable, and it’s fly. When I think of a PUMA tracksuit, all I have in my mind is the T7. -- Lauren London

PUMA’s 2022 T7 collection is available starting July 1st, 2022, from PUMA.com and select retailers.

Within a vast downtown space transformed by light, music and dynamic projection effects, guests will rediscover PUMA’s sport fashion vision. Across men’s and women’s collections, there will be remixed retro signatures, upcoming collaborations, custom pieces, and future-leaning looks that emphasize elevated, active style and expressive individuality.

Alongside the show, PUMA will reveal a digital experience that integrates interactive components to engage a global audience, further establishing PUMA in the web3 space after several collaborative projects in the first half of the year.“We are thrilled to be back on the official CFDA/NYFW calendar,” says Adam Petrick, Chief Brand Officer of PUMA. “Returning to fashion week for the first time in several years is significant for us because we knew we needed the right combination of factors to be present.  With an emphasis on digital, a great line up of ambassadors and an amazing creative partner in June Ambrose, the foundation and creativity for a great show are there. And we’re excited that this can be the moment for us to bring it to life.”

FUTROGRADE will feature a multitude of PUMA family members, from athletes to celebrities.

Heritage elements – from the T7 track-inspired formstrip to the iconic leaping logo – will converge with bold futuristic designs. Collaborations from the likes of Dapper Dan, Palomo, AC Milan and Koché represent a significant part of the show, each one interpreting the brand’s heritage with a unique twist.  A range of FW22 pieces will be available immediately following the show with others arriving for SS23.

The selection of looks, from both the current and upcoming seasons, is being curated by PUMA Creative Director, June Ambrose, who has also designed a number of exclusive runway pieces.  "My life and work has been rooted in street-culture and developing the relationship between urban sensibilities and industries. When I entered the business nearly three decades ago, my mission was to influence generations of people who dream about being seen. This perspective is what I bring to PUMA and it reflects my mindset as I curate the FUTUROGRADE show. I want to connect the emotional narrative of our lives, to the show, through the cyclical nature of fashion. I’m excited about the audience’s perception of how we are presenting the idea of ‘a future-forward classic’; tapping into nostalgia and reimagining it for the future. I want this concept to challenge the audience to be creative with their present, as they forecast what's next."

Petrick adds, “It is our aim that this experience, whether in person or immersed digitally, will illustrate the history and heritage of our brand through a reimagined and futuristic lens.”

David Stamatis, Executive Director and Partner at Future, a company that creates, partners and invests in ideas and content, is leading both creative direction and digital production of the show experience.

Closer to the show, PUMA will provide additional details about the digital components developed to define a multi-layered and original experience. With FUTROGRADE, PUMA will showcase its distinct culture of fashion, music, and sport.

News of the partnership was shared at an event hosted by 10KTF last night in New York. Their event was one of many hosted during the week of NFT.NYC, a conference attended by crypto industry professionals, traders, and other web3 enthusiasts. The official announcement confirms weeks of speculation after PUMA tweeted a video previewing the new release of a classic sneaker. Camouflaged in the video is a frame with the shop’s logo and Wagmi-san at his storefront. Despite how hidden it may have been, the subtle clue was quickly discovered and fueled conversations around its meaning for 10KTF collectors.

“PUMA values the extremely engaged and passionate community that Wagmi-san has nurtured,” said Adam Petrick, chief brand officer at PUMA. “We’re excited to join 10KTF and bring a physical layer to the current digital experience.”

Wagmi-san has previously alluded to his ambitions of bringing physical goods beyond the metaverse.

“Thanks to the rise of our 10KTF community and the like-minded craftspeople at PUMA, a long-held dream of mine gets to be fulfilled. I am grateful for the opportunity to bring our crafts and our stories into the physical realm and usher in a new era for New Tokyo,” he said.

For now, New Tokyo includes collectors of 10KTF, plus 16 additional NFT communities. This includes Gutter Cat Gang and Cool Cats, who have also partnered with PUMA as the sports brand becomes increasingly active in the web3 space. 

Further details of the project will be released this summer.