Herzogenaurach, Germany, March 2, 2023
0% LEATHER. 110% KING - PUMA PHASES OUT K-LEATHER WITH INNOVATIVE K-BETTER TECHNOLOGY.

Sports company PUMA has redesigned its legendary KING football boot by introducing its new K-BETTER technology to deliver exceptional performance without kangaroo leather.

The PUMA KING has been worn by legendary players such as Johan Cruyff, Diego Maradona,Eusébio, Lothar Matthäus and Pelé, who dominated international football for decades. Now the KING is returning to the pitch supercharged with the latest PUMA technology and for the first time ever made with K-BETTER, a completely new, non-animal based upper material. The upper contains at least 20% recycled material as a step toward a better future.

K-BETTER has proven to outperform the previous KING K-Leather in testing for touch, comfort, and durability. PUMA is so convinced by the performance characteristics of K-BETTER that it will stop producing football boots with kangaroo leather altogether this year.

“The PUMA KING is PUMA’s most iconic franchise in football and has always stood for using the best materials and the latest in innovation. Over the years we have seen the boot evolve and become ingrained in on pitch and off pitch football culture, from the pitches to the terraces.” said Peter Stappen, Lead Product Line Manager Teamsport Footwear. “The new KING takes the franchise to the next-level and offers a super-soft upper with optimal stretch resistance for ultimate touch and control benefits.” 

Apart from the redesigned upper, The KING also features a new lightweight outsole with an external heel counter, KING stability spine and conical studs, so you have as much control over your movements as you do over the ball. The KING includes a lightweight removable sockliner with NanoGrip technology to keep the foot locked in place to minimalize any loss of power when changing direction.

Supercharged for her, the new KING follows on from the FUTURE and ULTRA with a custom women specific fit. The new KING women’s combines the latest KING technology with measurements such as volume and instep height engineered for a woman’s foot.

The new KING will debut on pitch with Granit Xhaka, Ingrid Engen, Nabil Fekir, Lena Lattwein and more.

The new KING debuts in the PUMA KING Supercharge edition, which will be on sale starting March 2nd at PUMA.com, PUMA stores and specialist football retailers. 

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SOMERVILLE, MASSACHUSETTS, FEBRUARY 23, 2023
PUMA RELEASES ITS NEWEST UPDATE: DEVIATE NITRO ELITE 2

PUMA is releasing its newest update to its running lineup, the Deviate NITRO ELITE 2.

Elite runners require high-performance products that don’t just keep up but excel. When it’s about beating your PR every time, you need propulsion, next-level cushioning, and stabilization. That’s why PUMA reworked Deviate NITRO Elite 2 to incorporate the latest and most innovative engineering.

“The deviate elite has been my go-to racing shoe, and” said Molly Seidel, U.S. marathoner for PUMA and Olympic Bronze medalist. “I can’t wait to take the new and improved version two to the roads in 2023!”

The Deviate NITRO Elite 2 is a running shoe redesigned for explosive, race day propulsion. A carbon fiber PWRPLATE ensures stability and maximum running efficiency, while NITRO Elite foam offers supreme cushioning that won’t weigh you down. It’s a running go-to made with lightweight monomesh and durable PUMAGRIP rubber for multi-surface traction and an effortless run.

Tech Specs:

• Stack Heights: 28mm forefoot / 36mm heel

• HTD: 8mm

• Weight: 176 grams (women’s), 211 grams (men’s)

• Key Technologies: Super Critical NITRO Elite foam; carbon fiber PWRPLATE; PUMAGRIP LT

The Deviate NITRO ELITE 2 will be available on February 1 on PUMA.com and in store at PUMA Flagship stores and select retailers globally.

 

Herzogenaurach, Germany, February 23, 2023
THE GAME IS NEVER OVER WITH THE PUMA AND AC MILAN 8-BIT INSPIRED FOURTH KIT IN COLLABORATION WITH KOCHÉ

PUMA, AC Milan and KOCHÉ have today launched a special capsule collection featuring the new AC Milan Fourth kit.

The jersey integrates a game-ready pixelated interpretation of the iconic red and black stripes of AC Milan.

The new Rossonero reality is reinterpreted in digital 8-bit glory with PUMA, AC Milan, and Paris-based label KOCHÉ. This season, the three brands combine club heritage with performance tech and street-inspired couture for a match-ready collection that is both football and fashion-forward. The capsule features the AC Milan Fourth jersey, shorts, goalkeeper kit, and a pre-match jacket.

The Fourth jersey places club heritage at the center of a new, pixelated universe, where reality coexists with imaginary, and the only thing that matters is: red and black. The jersey integrates a touch of gold, which adds an elegant touch to the innovative reinterpretation of the pixelated red and black stripes. The new digitally inspired pieces feature all the futuristic PUMA tech that is ready to play on and off the pitch because the game is never over. 

Pixels are the atoms of digital images. They can be reminiscent of 8-bit games, nostalgic early internet graphics and take a contemporary form in the shape of Crypto punks, which are at the center of pop culture today,” said Marco Mueller, PUMA Senior Head of Product Line Management Apparel Licensed. “The idea behind the jersey print is to bend the pixels in a perspective that will pay tribute to the iconic stripes, but at the same time decompose the pixels to blend into the black of the jersey to create a stylized digital look and feel.”

The design and creative of the collection fuse the digital world with a modern realistic environment to create a unique mix of styles that celebrate AC Milan’s heritage and innovative nature. Not only has this been achieved through the physical collection but also the digital space. The design of the jersey has been used to create car decals and wheels that will be launched in the popular sports action game Rocket League from Wednesday 8th March. The launch will be the first time a European club football kit is included in the game.

Casper Stylsvig, Chief Revenue Officer of AC Milan, commented: “This Fourth kit designed by PUMA and KOCHÉ is the perfect incarnation of AC Milan’s innovative drive to be a pioneer and a trend setter. With its ability to incorporate our red and black colors with gold and its modern design, the kit combines heritage and innovation, and it is a testament to AC Milan’s ability to merge football and fashion in a credible and authentic way.”

Christelle KOCHER, Founder and Creative Director of KOCHÉ said: “It was such an honor for me to work on this cult jersey. I am a football fan and AC Milan is one of the most iconic football clubs of all time. I am very proud to bring an elegant KOCHÉ touch to AC Milan players on the pitch. It was a real pleasure to deep dive into AC Milan’s DNA and give my modern take on the red and black stripes.” 

 

The jersey arrives in two iterations. The Authentic jersey features ULTRAWEAVE performance fabric and dryCELL sweat-wicking technology, making the jersey the lightest and most comfortable PUMA has ever made. The Replica version is made with 100% recycled polyester and equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch, or place. Both the Authentic and Replica jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future.

To celebrate the launch of the new Fourth kit PUMA, AC Milan and KOCHÉ are hosting a special pop-up store in Milan from the 23rd to the 25th of February, during Milan Fashion Week. The store will showcase the new kit and feature a special curated talk about the relationship between sports and fashion. The pop-up will also host special appearances from the AC Milan players. 

Now loading… the PUMA x AC Milan x KOCHÉ collection is available from the 23rdFebruary at PUMA stores, PUMA.com, KOCHE.fr, all AC Milan stores and store.milan.com and at select retailers worldwide.

The new PUMA x AC Milan x KOCHÉ Fourth jersey will debut on Sunday 26th February at 8:45pm CET, when the men’s first team take on Atalanta at the San Siro in their Serie A fixture. The AC Milan women’s team will wear the Fourth jersey in the first leg of the Coppa Italia semi-final against the AS Roma women’s team.

 

 

 

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Somerville, Massachusetts, February 22, 2023
PUMA LAUNCHES FOREVER. CLASSIC. CAMPAIGN IN NORTH AMERICASTARRING ANGUS CLOUD, CALEB MCLAUGHLIN, IRIS APATOW AND ZAYA WADE

Global sports company, PUMA, has unveiled the FOREVER.CLASSIC. campaign featuring Angus Cloud, Caleb McLaughlin, Iris Apatow, and Zaya Wade.

The FOREVER. CLASSIC. campaign celebrates and unites PUMA’s most iconic and legendary products including the PUMA Suede, Clyde, Cali, Mayze and more.

PUMA

The FOREVER. CLASSIC. platform brings together those who are pushing culture forward by engaging creatives from different walks of life - from actors to content creators, to athletes and musicians, to tell their stories of how they found “their way.” The debut campaign shot by Kendall Bessent, Atlanta-born photographer and 2022 Forbes 30 under 30 Art & Style select, brings PUMA’s iconic classics to the next generation.

“To be a part of the FOREVER. CLASSIC. campaign highlighting PUMA’s most iconic and legendary products is surreal, you feel me? It’s so dope to be part of this next generation honoring the classics I remember from when I was growing up in Oakland.” - Angus Cloud

“The PUMA FOREVER. CLASSIC. campaign celebrates creatives pushing fashion and culture forward, which is why I’m grateful to be a part of such an inspiring group of people.” - Caleb McLaughlin

“PUMA is an iconic brand with 75 years of impactful moments and relationships in fashion, sports, and music history. To be a part of a campaign highlighting the next generation of history makers is inspiring and so special to me.”- Iris Apatow

“I love PUMA’s celebration of brave, confident, and determined individuals. Together we all strive to be better versions of ourselves and this campaign is the perfect meeting of classic and individual style.” - Zaya Wade

PUMA has 75 years of rich heritage, legacy, and authenticity, and the FOREVER. CLASSIC campaign embodies the products and stories that have paved that – the PUMA classics. PUMA’s classics have always been at the forefront of culture – iconic products like the PUMA Suede to the T-7 tracksuit have been worn by icons of every generation and have stayed classic as ever.

PUMA’s FOREVER. CLASSIC. products are designed to be timeless, and they’re ready to become the icons of tomorrow.

Herzogenaurach, Germany, February 16, 2023
PUMA X RHUIGI PART TWO IS A SLICE OF NEW YORK CITY

PUMA and Rhuigi introduce part two of their capsule collection that celebrates American classics.

The coast-to-coast collaboration links Rhuigi’s home of Los Angeles with the cultural melting pot of New York City. The diversity and cultural richness of NYC’s five boroughs serve as the inspiration for the capsule, and also the setting for this latest editorial.

Centered around the aesthetics of college athletics and Americana at large, part two of the capsule includes a Varsity Jacket, Double-Layered Hoodie, and a fresh take on the PUMA Slipstream, all created in collaboration with Rhuigi. “New York Worldwide” graphics on the apparel pay homage to the music, style, and culture of the Big Apple, while a timeless green and cream color scheme further evokes a vintage feel.

The campaign for PUMA x Rhuigi part two celebrates a shared experience that unites all New Yorkers; the humble pizza slice. Set at family-owned institution Lenny's Pizza, the editorial is fronted by Kia Patrón (@kiaptron), Tyliv Bonaparte (@tylivbonaparte), and owner of Lenny’s Pizza, Frank Giordano.

 

Rhuigi Villaseñor is the founder of clothing label RHUDE, a brand that melds American iconography with nostalgic cultural references, culminating in a unique commentary on the city of Los Angeles. Villaseñor has made a name for his reinterpreted classics that draw from Americana, music, and street style.

The latest PUMA x Rhuigi capsule will be available starting February 18, 2023 from PUMA.com, PUMA stores, and selected accounts worldwide.

 

 

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Somerville, Massachusetts, February 15, 2023
ANIMATE YOUR GAME IN THE MB.02 RICK AND MORTY

Global sports company PUMA, in partnership with Warner Bros. Discovery Global Consumer Products, is continuing the adventures with a second installment of LaMelo Ball’s collaboration with beloved Adult Swim show, Rick and Morty.

Inspired by the dynamic duo’s interdimensional escapades, the MB.02 Rick and Morty features neon hues and mismatched right and left foot colorways.

The MB.02 Rick and Morty is reflective of the characters’ multifaceted personalities and features innovative PUMA Hoops tech including a NITRO foam-infused midsole for superior responsiveness and comfort while remaining lightweight—perfect for high-energy, explosive playstyles.

 

Additional items in the limited collection include a tee, zip up and shorts featuring iconic graphics to ensure the collection pieces look out of this world.

 

Animate your game, on Earth or in an alternate dimension in the new MB.02 Rick and Morty. The limited collection will be available globally on February 17 on PUMA.com, the PUMA mobile app, at the PUMA NYC flagship store and online and in-store at Foot Locker.

 

Herzogenaurach, Germany , February 10, 2023
Get race ready in 2023 with PUMA together with Scuderia Ferrari Replica Collection
Global sports company PUMA together with Scuderia Ferrari are excited to unveil the latest edition of replica team wear - proudly featuring the iconic Rosso Corsa colors.

Not only that but the collection is also an exciting evolution of the exclusive Giallo Modena replica team wear collection, which made its debut at the 2022 Formula 1 Pirelli Italian Grand Prix hosted at the historic Autodromo Nazionale di Monza last season.

Internationally recognized, and celebrated by fans throughout generations, Rosso Corsa - or racing red - is indelibly linked to Ferrari’s racing image. The 2023 Collection naturally celebrates Rosso Corsa alongside the legendary Cavallino Rampante (Prancing Horse) shield throughout its range of T-shirts, Polos, Jackets and Hoodies. What’s more, dynamic black colored shoulder and side panels give added design language contouring for a highlighted performance fit and feel.

 

 

Fans of either Scuderia Ferrari Formula 1 Team drivers Charles Leclerc or Carlos Sainz, can show their dedicated support for their chosen Scuderia hero; by picking a team and head wear featuring either Charles or Carlos’s race numbers and signatures. The collection extends across options of a Rainfall fabric soft-shell jacket, Hoodie, as well as Women’s and Men’s style Polo shirts - making the wearer ready for any circuit condition.

 

Make sure to secure your part of this latest exciting chapter of the PUMA together with Scuderia Ferrari Replica collection now in selected PUMA and Ferrari stores plus online on puma.com and store.ferrari.com. Forza Ferrari!

 

Somerville, Massachusetts, February 9, 2023
PUMA AND BALMAIN ANNOUNCE SECOND COLLABORATION
For his second Balmain x PUMA collaboration, Balmain Creative Director Olivier Rousteing has skillfully melded Parisian luxury heritage and American basketball excitement into an incredible slam dunk.

Balmain x PUMA’s newest collection centers around a special take on the historic Parisian house’s Balmain Court. For the limited-edition collaboration, the house’s basketball sneakers have been transformed with a golden Balmain tongue label, Balmain x PUMA heel webbing and one-of-a-kind Balmain basketball shoe box. These special-edition Balmain Courts make very clear the distinctive luxury fashion-meets-sports blend of this partnership, pairing the finest Italian leathers with the latest groundbreaking performance materials—including high- rebound ProFoam and high-abrasion rubber for multi-directional traction. 

 

The capsule’s clothing designs give a distinctive Parisian savoir-faire twist to a host of familiar American silhouettes, including the court-ready Balmain warm-ups and uniforms, as well as Balmain x PUMA cap and tees. There’s also a special varsity jacket design riffing on the signature Balmain Teddy jackets often spotted on the house’s runways during Paris Fashion Week. But it’s clear that the sure-to-be instant classic of this collection has to be the sleek, black-and-gold, Balmain-logo’d basketball.

Professional basketball players Skylar Diggins-Smith and Kyle Kuzma will be featured in the upcoming campaign for the Balmain x PUMA collab, with Kuzma premiering his favorite designs on February 8th before the Wizards vs Hornets match-up. 

 

The limited-edition PUMA x Balmain Court will be available globally on PUMA.com, Balmain.com and at the PUMA NYC flagship store, beginning February 18th. The limited-edition PUMA x Balmain clothing designs will be available from February 18th on Balmain.com and at the Balmain flagships in Paris, Milan, Las Vegas, Los Angeles, New York City and Miami. It will also be carried at Harrods Men (London), Printemps Homme (Paris) and Saks (New York).

 

Herzogenaurach, Germany, January 28, 2023
PUMA’S FAST GREEN CONCEPT IS A FRESH TAKE ON GOLF
PUMA’s Fast Green concept, which lives under the MMQ (Machts Mit Qualität) range, reinterprets traditional golf club uniforms with premium details, elevated craftmanship, and a laid-back, contemporary feel.

Classic golf aesthetics are given a stylish subversion with a fresh, minimal look. Embroidered Harrington jackets embody the refined take on the sport’s uniform, while fairway updates to the iconic Clyde and Prevail silhouettes round out the capsule.

 

The PUMA Fast Green concept will be available on January 28th on PUMA.com, PUMA stores, and in selected retailers.

Herzogenaurach, Germany, January 19, 2023
SUPERCHARGE YOUR GAME WITH THE NEW PUMA ULTRA

When it comes to football and speed, more is more, and too much is just right. Channel your inner speedster with the help of the ultra-lightweight ULTRAWEAVE upper, PWRPRINT support, and running spike inspired SPEEDPLATE. It’s official: ULTRA is Too Fast for Them.

The next generation ULTRA Supercharge edition turns seconds into records by fusing the ultra-lightweight woven upper with a redesigned soleplate tooling for an explosive turn of speed.

The gravity defying ULTRAWEAVE technology is PUMA’s lightest and most durable material and has been reinforced with the all-new PWRPRINT technology to provide ultimate stability and support, keeping your foot locked in for explosive straight-line speed.

The ULTRA has been engineered to change the game with explosive speed by giving you the edge that can be the difference between winning or losing. First or last. PUMA’s special ULTRAWEAVE brand technology has been enhanced with a TPU skin to provide incredible durability at minimum weight.

5-D PWRPRINT technology has been placed in key strategic areas of the boot. The cross-divisional innovation provides micro-level reinforcement for optimal lockdown and support, whilst maintaining all the boot’s lightweight properties. The ULTRA also features an all-new soleplate constructed from a dual-density SPEEDPLATE outsole for next-level traction. The result is a more explosive plate and a more reactive toe box that provides added propulsion and energy transfer when going from 0 to fast.

 

The PUMA ULTRA Supercharge edition is available from January 19th at PUMA.com and at leading football retailers worldwide.

 

Harlem, NEW YORK, January 12, 2023
PUMA AND DAPPER DAN REFLECT ON MEANINGFUL EXPRESSION WITH DROP 2 OF THEIR COLLABORATION
The much anticipated second drop of the PUMA x Dapper Dan collaboration comes on the heels of their initial Kith exclusive release in October 2022.

The new PUMA x Dapper Dan collection was inspired by the idea of a pre-game runway, with a luxury upcycled aesthetic complemented by knitted materials and allover monogram designs. The collection puts a spin on the classic Clyde sneaker, a T7 tracksuit with PUMA x Dap logo mania, two tees and a reversible padded jacket featuring Dap’s powerful depiction of the PUMA, rhinestones, and the collaborator’s logo. In true Dapper Dan form, he took inspiration from his Harlem roots for this second drop, reflecting on the importance of expression and what that has looked like for him through the years.
Since the early ‘80s Dap has been a pioneer of design, remixing symbols to create his own signature style. What started as him selling his luxury goods out of the trunk of a car, led to him wrapping cars in his designs for his hip hop clientele, and ultimately opening an atelier that people looked to for the full, Harlem experience.

 

During this time, in the heart of Harlem, Dap was galvanizing expression through style and design, while others in the community were doing the same with jazz. Dapper Dan quotes that, “I did to fashion what hip hop did to music, what jazz did to music, what we’ve always done to music.” Paying homage to this vibrant time in his community, Dap tapped into jazz and his notable cars for this campaign.
In tandem with the drop of this five-piece capsule, Dapper Dan has redesigned the PUMA jet interior with the PUMA x Dapper Dan print, accessories with co-branded logos, and materials used in the most recent collaboration. On the continuous growth and evolution of his projects, Dap states, “We came by dog and now we travel by bird,” reminiscing on times when the bus was his main mode of transportation and now his designs are in the sky with the PUMA jet.

 

On January 14, 2023, this limited capsule will be available globally, at several select retailers. Products range from $70-$300 USD.

 

Herzogenaurach, Germany, January 10, 2023
TO THE MOON AND BACK. PUMA INTRODUCES THE MANCHESTER CITY CHINESE NEW YEAR COLLECTION
Global sports company PUMA and Manchester City have today unveiled a special Chinese New Year Collection to celebrate the year of the Rabbit.

The new jersey pays tribute to the year of the Rabbit with a moon-inspired all-over print and golden details that mark the successful mission of China’s lunar rover, the Jade Rabbit in 2013. The Blazing Blue and Matte PUMA Gold jersey also features a unique sign-off on the neckline combining the Manchester City logo with bespoke interwoven rabbits.

 

The bold new collection celebrates the loyal Manchester City fans living in China, so fans from far and wide can show their love for the Sky Blues on matchday and every day even after the celebrations are over.

 

The Manchester City Chinese New Year Collection lands at PUMA stores, PUMA .com, the City store at the Etihad Stadium Store, mancity.com/shop and at select retailers worldwide from January 10th.

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