Somerville, Massachusetts, May 8, 2023
PUMA HOOPS AND BREANNA STEWART LAUNCH THE STEWIE 2 RUBY

Global sports brand PUMA and WNBA MVP and Champion Breanna Stewart are launching the Stewie 2 ahead of 2023 season.

Inspired by the elements of nature, the Stewie 2 outsole embodies fire, wind, and water to represent Stewie’s ability to be a force of nature both on and off the court.

 

In creating her second signature shoe with PUMA, Stewie celebrates the different areas of her life that drive her to be a force of nature. The debut colorway, Stewie 2 Ruby is named after Stewart’s daughter and is inspired by the grounding strength of motherhood.

“As I began creating my second signature shoe with PUMA, I knew I wanted to name it after my daughter, Ruby. Not only to symbolize the incredible bond I share with my daughter, but also to pay homage to the unwavering strength and resilience of mothers everywhere,“ said Stewart. “Being a mother inspires me to be the best version of myself everyday, and I hope wearing the Ruby colorway empowers others to recognize the limitless abilities and spirit within themselves.“ 

Following the momentum of Stewie’s debut signature shoe in 2022, the Stewie 2 provides the latest PUMA technology for all athletes to perform at the highest level. The performance hoops shoe features a PWRTAPE supported upper for durability and support when cutting and jumping, the midsole consists of a NITROTM -infused foam for superior responsiveness and comfort while remaining lightweight, and a high-abrasion outsole tread pattern for traction, ideal for quick cuts and spot up jumpers. A sculptural wraparound heel with flame detailing and Ruby’s birthday at the side complete this powerful silhouette for the hardwood and beyond.

A complementing apparel pack consisting of vibrant ruby red hoodies, tees, tights and shorts with allover flame graphics and Breanna Stewart and PUMA branding will launch alongside the Stewie 2 Ruby.

Find the fire within yourself in the new Stewie 2 Ruby and accompanying apparel available May 19 in North America on PUMA.com, the PUMA mobile app, at the PUMA NYC Flagship store and select retailers worldwide.

Herzogenaurach, Germany, May 03, 2023
CELEBRATE BOLD AND FEMALE EMPOWERING DESIGN WITH THE PUMA FOR SCUDERIA FERRARI – JUNE AMBROSE COLLECTION
Global sports company PUMA together with Scuderia Ferrari have joined forces with the world-renowned creative director and designer, June Ambrose to create a bold and empowering new female clothing collection entitled "PUMA for Scuderia Ferrari – June Ambrose Collection”.

The retro racing design-inspired collection features classic Motorsport DNA, with Ferrari wording, block colors and fresh graphic details throughout. Celebrating female empowerment in lifestyle and motorsport; This collection created by June Ambrose, reworks classic Scuderia Ferrari team identity into street-ready apparel, which is made to move – and made for her.

The collection features iconic and bold graphics, with modern and sustainable fabric mixes to showcase performance clothing that is both stylish and functional.

June Ambrose is a creative director and costume designer. She first rose to prominence in the 1990s working with artists like Missy Eliott, Busta Rhymes, and Sean Combs to define their image and the visual narratives of their music videos and more.

 

 

June started working with PUMA in 2020 to launch the category of Women’s Hoops, harnessing her passion to celebrate bold, fearless women everywhere. “My mantra is: Life is a sport, We play to win. I wanted us to make a bold statement, catering to an audience who want to embody the energy of F1 and pay homage to the legacy of Ferrari in a style forward way.”

The PUMA for Scuderia Ferrari – June Ambrose Collection is the perfect blend of fashion and function, showcasing June's unique style and Scuderia Ferrari's Motorsport heritage. It is a direct link to Formula 1, and the collection is designed to empower women both on and off the racetrack.

The collection features a range of streetwear-inspired pieces, including sweatshirts, hoodies, Tshirts, and jackets. The highlights of the PUMA for Scuderia Ferrari – June Ambrose Collection include an eye-catching red and black jacket, with colored pop-filled piping, high neck collar, and race suit inspired epaulets. The “Scuderia Ferrari” wordmark features prominently on the back of the jacket with a bold five-star design logo.

Taking things to the next level, is the Race Suit item; which features yellow and black detailing, along with the retro inspired “Scuderia Ferrari” wordmark and five star design across the shoulders - consistent with the t-shirt, jacket and hoodie in the collection.

Footwear choices are headlined by the Ferrari Speedcat Pro June Ambrose - proudly displaying the Scuderia Ferrari Racing Shield as well as the collection’s emblematic retro inspired “Scuderia Ferrari'' word mark and five star design.

The PUMA for Scuderia Ferrari – June Ambrose Collection is available now in selected PUMA and Ferrari stores, as well as online at puma.com and store.ferrari.com.

Herzogenaurach, Germany, May 3, 2023
PUMA’S SUPER PUMA MASCOT IS THE HERO OF A PLAYFUL NEW STREETWEAR CAPSULE

Coinciding with the brand’s 75th anniversary this year, PUMA celebrates its beloved mascot, Super PUMA, with a new curated capsule

Super PUMA is the hero of a limited comic book series created by PUMA in the 1970s, that chronicled the adventures of a fearless green cat. Now, the feline protagonist is the inspiration behind the capsule, which includes a plush toy created in collaboration with German toy company Steiff.

Taking inspirational cues from Super PUMA’s signature green coat, the new 2023 Super PUMA collection includes three collectible pieces with special packaging and accents that show utmost attention to detail. The Super R698 sneaker is decked out in a textural, fuzzy suede from heel to toe, with mixed Evergreen and Sun Ray Yellow hits on the upper, and a cushioned Trinomic sole unit underneath. Detachable Super PUMA hangtags, special laces, and custom insoles elevate this fun yet ferocious take on the R698 even further.

Reinterpreting lines from the PUMA T7 tracksuit, the accompanying Super Jacket features a retrocollegiate aesthetic, covered in special patches on the arm, chest, and back, showing the Super PUMA mascot, who also appears on a pattern in the jacket’s inner lining. Lastly, the collection’s plush toy in collaboration with Steiff brings the Super PUMA to life like never before.

The 2023 Super PUMA collection is available starting May 6, 2023 at select retailers.

Notes to Editors

In February 2023, Super PUMA was given a digital makeover for a collection of PFP NFTs, featuring 10,000 individual tokens that referenced some of PUMA’s most recognizable apparel and footwear designs.

Herzogenaurach, Germany, May 02, 2023
Through a different lense: PUMA together with Scuderia Ferrari Replica Baseball Jersey

Global sports company PUMA and Scuderia Ferrariare proud to announce the first version of a new design series of the replica collection - the Scuderia Ferrari Replica Baseball Jersey.

This unique Spring Summer 2023 collection piece blends the worlds of motorsport and baseball to create a stylish, and comfortable jersey that fans of both sports will love. The design of the replica line is underlining the lifestyle DNA which both - PUMA together with Scuderia Ferrari – are embracing.

The Scuderia Ferrari Replica Baseball Jersey is a true fusion of the Formula 1 Team's racing identity and classic baseball design. This striking piece proudly displays the iconic Scuderia red and black colors, as well as the Racing Shield logo, elevating replica team wear through a different lens.

While the aesthetic and logo placement replicate the team wear worn by the drivers, engineers, and staff of the Scuderia Ferrari Formula 1 Team, the jersey itself is a traditional baseball design, complete with a rounded collar and covered buttons.

 

The Scuderia Ferrari Replica Baseball Jersey is set to be launched exclusively at the 2023 Formula 1 Miami Grand Prix, so fans will be able to show their support for the legendary Scuderia in style, both on and off the track. The release timing of the Miami Grand Prix - at the home of Baseball in the USA - further showcases the perfect blend of lifestyle, fashion and sport that both Puma and Scuderia Ferrari embody with the Replica Baseball Jersey.

Fans of PUMA and Scuderia Ferrari can now show their support in the most stylish way possible at the track, in the bleachers, or in the street - with the Spring Summer 2023 Scuderia Ferrari Replica Baseball Jersey. To secure yours, visit selected PUMA and Ferrari stores, as well as online at puma.com and store.ferrari.com. 

Herzogenaurach, Germany; May 2, 2023
PUMA and Liberty’s Latest Collaboration is in Full Bloom

PUMA and Liberty once again partner up for a special collaboration, with each brand sowing its own storied past into this new range of bold floral designs.

 

An expression of freedom and indeed the concept of Liberty itself, this new collection channels the spirit of the 1960s, told with the help of Liberty’s famous archive of florals. The collaboration also pays homage to London’s storied florists and flower shops, from Hackney’s rustic markets and flower stalls to the ornate bouquets created by Chelsea’s prestigious florists.

Mixing both prints and embroidery for a tactile and elevated feeling, PUMA x Liberty is here to empower you on your journey of self-discovery, wherever it may take you.

Spanning apparel, footwear, and accessories for adults, and for the first time, kids as well, the latest from PUMA x Liberty includes verdant and unabashed matching sets like the Woven Jacket and Woven Shorts, plus flowery staples like the Flared Pants and Cropped Hoodie. Cross-pollinating Liberty’s signature DNA with PUMA’s luxe sportswear cuts, the perennial collaboration also includes a selection of exclusive and playful graphics, used across the apparel range.

The Teveris Nitro and Slipstream round out the collection’s footwear offerings, also adorned with an exotic floral color scheme courtesy of Liberty.

Set within a traditional London flower shop, the campaign imagery shows the latest PUMA x Liberty collaboration in a scene that is teeming with vivid flower arrangements.

The latest PUMA x Liberty collection is available starting May 5, 2023 from PUMA flagship stores, PUMA.com, PUMA stockists and in-store at Liberty.

Herzogenaurach, Germany, April 27, 2023
THE PUMA KING PURSUIT. BIG GAME BOOTS FOR BIG GAME BALLERS

Sports company PUMA has today launched the PUMA KING Pursuit. Think big game boots for big game ballers.

Stand out when others back down. The new KING football boots are made for the final stretch of the season, when every play can make the difference between first and second, glory and defeat. The latest PUMA KING and football tech are paired with a bold new colorway, so you can push through anything and blaze past everyone on your way to the top of the table.

The PUMA KING Pursuit edition features PUMA exclusive K-BETTER, a completely new, non-animal based upper material for ultimate touch and control benefits because control is king. The innovative new upper also contains at least 20% recycled material as a step toward a better future.

K-BETTER has proven to outperform the previous KING K-Leather in testing for touch, comfort, and durability. PUMA is so convinced by the performance characteristics of K-BETTER that it will stop producing football boots with kangaroo leather altogether this year.

 

 

 

Apart from the redesigned upper, The KING also features a new lightweight outsole with an external heel counter, KING stability spine and conical studs, so you have as much control over your movements as you do over the ball. The KING includes a lightweight removable sockliner with NanoGrip technology to keep the foot locked in place to minimalize any loss of power when changing direction.

Chase glory with the PUMA KING Pursuit edition available from April 27th at PUMA.com, PUMA stores and specialist football retailers worldwide.

 

Herzogenaurach, Germany, April 20, 2023
PUMA UNVEILS SUPER-POWERED COLLABORATION WITH ZAG HEROEZMIRACULOUS™ - TALES OF LADYBUG AND CAT NOIR

PUMA teams up with Ladybug and Cat Noir, the protagonists of the global hit animated TV series ZAG Heroez Miraculous™ - Tales of Ladybug and Cat Noir, to present a new collection for kids, inspired by the teenage Parisian superhero duo.

The heroic PUMA x Miraculous™ collab includes apparel and footwear, featuring dynamic cutlines, active-inspired elements, and authentic graphics from the popular series.

Fusing PUMA’s functional tailoring with the show’s signature animated style, the collection’s Leggings, Shorts, Skirt and Cap are adventure-ready, adorned with co-branded PUMA and Miraculous™ logos.

Footwear styles span silhouettes from the court and track including the Slipstream, Rider FV, and Popcat, featuring spot-on patterns and gradient schemes. Meanwhile, the titular characters Ladybug and Cat Noir receive their very own RS-X models, inspired by their own dynamic and unique superhero personas.

The PUMA x Miraculous™ Collection is available starting April 21, 2023, from PUMA flagship stores, PUMA.com, and selected retailers.

Notes to editors:

Miraculous™ – Tales of Ladybug and Cat Noir is now in its fifth season, scoring top ratings in more than 120 countries around the globe across multiple traditional media outlets and streaming platforms; and the US$100 million+ animated feature, Ladybug and Cat Noir: The Movie, will launch this year. With broad appeal across age demographics, Miraculous™ has become a digital planetary craze with over 33 billion views on YouTube (authorized and user-generated content).

Herzogenaurach, April 20, 2023
PUMA and Perks and Mini Embark on a Jungle Expedition for SS23

PUMA and Australian independent cult brand Perks and Mini (P.A.M.) present the second installment of the the PAM/PUMA BIO/VERSE project.

Spanning four seasons, the PAM/PUMA BIO/VERSE initiative pushes the limits of PUMA’s creative partnerships. This latest installment introduces a collection of technical sportswear infused with the “psyactive” energy Perks and Mini is known for.

For this season the campaign aims to bring to life one of the key themes behind the collaboration: the continued exploration of our biodiverse world. Set in the jungles of North Sumatra, the campaign is an expedition into one of the last remaining wild places. Thaiboy Digital and his paramour Cartoon explore and pay tribute to the beauty and diversity of the jungle as they uncover its hidden portals. The campaign is brought to life with a cast of storytellers, creatives, environmental and data scientists, rangers, and conservationists, who come together to honor this sacred place.

 

To gear up for their expedition, PUMA and P.A.M. have created a collection of technical silhouettes that are outfitted with light, airy graphics, trail-inspired details, and functional utility throughout. Items like the Zip-Off Jacket, Reversible Cap, and Woven Pants all channel a sense of outdoor exploration, while playful graphics keep the collection rooted in Perks and Mini’s visual DNA. Appearing throughout the collection, PUMA and Perks and Mini also introduce a special wordmark featuring the logos of both brands.

The collaboration also serves new takes on the Prevail TRL, Clyde Rubber, and Trinomic Sandal. With bold color blocking and high-vis hits on the trim and laces, the trio of footwear styles is a fresh new look for three of PUMA’s summer-ready silhouettes.

The PUMA x P.A.M. collection is available starting April 29 from PUMA flagship stores, PUMA.com, P.A.M. stores, PERKSANDMINI.com, and distribution partners.

About BIO/VERSE

Built by DEEP Foundation, the second impact installment of PAM/PUMA BIO/VERSE directly supports biodiversity monitoring surveys, community-led ranger patrols and habitat restoration in the buffer-zones surrounding the Gunung Leuser National Park in North Sumatra, with Sumatran Ranger Project and Rainforest Connection.

 

Herzogenaurach, Germany, April 15, 2023
THE PUMA FOREVERRUN NITRO IS A BOLD CONVERGENCE OF SPORTS AND FASHION

Inspired by PUMA running technology, the new ForeverRun NITRO comes from the world of sports but is here to take over the streets.

The ForeverRun leverages performance innovations to create a style-forward runner that challenges the barriers between sports and fashion. The core of the ForeverRun NITRO’s performance credentials sits in its sole unit, which provides unparalleled cushioning and stability, with an unmissable gradient color scheme.

A member of the NITRO™ family, the ForeverRun is a sports silhouette for the style set. Best-in-class NITRO™ foam cushioning ensures lasting comfort from morning until night, making this pair perfect for the streets, the catwalk, and beyond. Colors are inspired by Futrograde, PUMA’s FW22 New York Fashion Week runway show, the ForeverRun NITRO is showcased in gradient hues that originally debuted on the runway.

The shoe’s debut colorways come with a full-white or full-black upper, resting atop a gradient-hued sole unit featuring unmissable NITRO™ text branding.

Notes to Editors

PUMA welcomes the PUMA ForeverRun NITRO, a close relative of the PUMA FASTROID NITRO and PUMA Fast-R NITRO Futrograde.

PUMA NITRO™ cushioning is a specialized, nitrogen-infused foam that maximizes response and bounce while remaining super-lightweight. Nitrogen infusion amplifies the inherent properties of foam, making it highly springy and soft.

Herzogenaurach, Germany, April 7, 2023
“We rise by lifting others” - PUMA and Davido create Sportstyle collection
Sports company PUMA and Nigerian musician Davido have together created a Sportstyle collection, which captures Davido’s philosophy and sends a strong message of supporting others.

The collection are a beautiful mix of Nigerian culture and current trends, and it consists of a tracksuit, t-shirts, shorts, and hats, featuring the vibrant green and white colors of the country's flag. Each piece has been carefully designed by Davido to ensure comfort and style. The tracksuit along with the t-shirts, shorts, and hats can be worn on various occasions.

When working on the collection, Davido said he felt inspired by the philanthropic work of his father which had a strong influence on his own philosophy in life: “’We rise by lifting others’ is a quote I always loved,” said Davido. “It means that as I grow, I want other people to grow with me.” Each piece of the collection emblazoned with the same motto. By choosing these clothes, Davido’s fans and the wider audience are not only wearing modern shapes but also spreading a message of encouragement to those around them. 

 

Davido is one of Africa’s most successful music artists with more than 20 million followers on social media and four successful albums to his name. Through his music, Davido continues to transcend the concept of time, trends, and fashion as a certified hitmaker. His new album TIMELESS will reminisce and super serve core engaged fans while strategically connecting with new audiences who are familiar with Davido's pioneering roots and achievements. The collection will be available in stores and on puma.com starting April 7. 

 

Herzogenaurach, Germany , April 5, 2023
Korean Fashion Designer Juun.J Re-Imagines the PUMA Plexus Sneaker

PUMA’s newest collaborator Juun.J re-envisions the newly introduced PUMA Plexus sneaker, a progressive silhouette that signals a new design language.

 

A pioneer of South Korean fashion, Juun.J conveys modernism and structure through his distinct color palette and eye for shapes. Imagined through the lens of Juun.J’s signature aesthetic, the Plexus is disguised under a functional, utility-inspired look that evokes high-end sensibilities.

The Plexus’ distinctive closure and unique lace construction are complemented by a glossy black carabiner fastened to the upper. Void of any prominent logos or graphics, the collaboration features a subtly debossed logo sitting on the heel, and co-branding on the tongue. Juun.J’s shadowy take on the Plexus is completely wrapped in black, from the outsole to the laces, while recycled mesh comprises the shoe’s sock liner.

The result is a powerful expression of both PUMA and Juun.J’s DNA. The highly structural and modern sneaker endeavors to challenge established designs, and transcend the ordinary.

The PUMA x Juun.J Plexus is available starting April 8, 2023 from PUMA flagship stores and selected retailers such as END., KITH and UNDEFEATED.

Notes to Editors

Aspiring to become a future classic in the PUMA catalog, the Plexus is inspired by a seminal model from PUMA’s archive, the Mostro. The Plexus launched in January in a striking “Elektro Green” color scheme, with additional colorways coming later in 2023. 

Herzogenaurach, Germany, April 4, 2023
Worlds Collide in PUMA’s First Grunge-Inspired Collaboration with The Ragged Priest
The first-ever partnership between PUMA and The Ragged Priest is a celebration of self-expression and individuality.

Created to clash, the collection’s styles stand out with asymmetrical hems and patchwork stitching, culminating in a partnership that was made in heaven, with a touch of hell. For over 15 years, The Ragged Priest has disrupted British fashion with distinctive, grunge-inspired collections that specialize in worn-in knitwear and statement denim. Hardware details and distinctive designs have become hallmarks of The Ragged Priest, a brand that has carved out its own sphere between the worlds of streetwear and fashion.

The collaboration pays homage to the design signatures of both brands, featuring optimistic warped neon prints fused with black cult classic silhouettes, asymmetrical elements, and contrast stitching. The collection includes matching sets complemented by wearable essentials, in off-duty style hoodies and sweatpants. Balancing vivid tones and psychedelic patterns with muted blacks and greys, the collaboration features subtle PUMA x The Ragged Priest co-branding throughout.

PUMA x The Ragged Priest also serves up two takes on the Slipstream sneaker to match back with the capsule apparel collection, plus a radical take on the Mayze sneaker guaranteed to make noise among sneaker and streetwear fans alike. The drop is completed by accessory options in a Mini Tote, Shopper Bag, and Bucket Hat.

PUMA x The Ragged Priest is available April 6, 2023 from PUMA flagship stores, PUMA.com, TheRaggedPriest.com, and selected retailers. 

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