PUMA
HERZOGENAURACH, JULY 19, 2023
“NEVER GIVE UP”, USAIN BOLT AND COLIN JACKSON ON RECORDS, PUMA FAMILY, AND FUTURE

Global Sports company PUMA announces an interview with the fastest man in the world, Usain Bolt, and an iconic sprint and hurdling athlete, Colin Jackson, to celebrate the 20th anniversary between PUMA and Bolt this July.

PUMA
PUMA
PUMA
PUMA
PUMA
PUMA
PUMA
PUMA

Reflecting on his remarkable journey, Bolt expresses his deep connection with PUMA, stating, "This brand has always been my choice. We've become a family, doing incredible work together. I'm proud to be a part of it." Reflecting on his early days as an aspiring athlete, Bolt shares his excitement upon receiving his first PUMA kit, describing the moment as a dream come true.

As the conversation turns to Bolt's record-breaking accomplishments, the sprinter emphasizes that his focus was always on winning medals rather than chasing records. He attributes his success not only to his exceptional performances but also to his magnetic personality, which won over fans worldwide.

The dynamic conversation between Usain Bolt and Colin Jackson provides an engaging glimpse into the life of a sporting legend. Their discussion on records, partnership, and the thrill of athletics captivated audiences, highlighting Bolt's extraordinary achievements and his passion for the sport.

PUMA
SOMERVILLE, MASSACHUSETTS, JULY 19TH, 2023
PUMA HOOPS LAUNCHES ITS LATEST STEWIE 2: WATER

PUMA is releasing its newest addition to Breanna Stewart’s Signature PUMA Hoops lineup, the Stewie 2 Water.

The Stewie 2 Water design continues the elements of nature story and signifies how Stewie's game flows smoothly throughout every level of her life, both on and off the court. The silhouette features zoned monomesh layers for targeted support, PWR TAPE support structures for stability, a TPU caged formstrip for added durability, and a nitro-infused foamed midsole for superior cushioning and responsiveness. The shoe collection incorporates Stewart's iconic branding, further enhancing its uniqueness and connection to the renowned basketball player.

PUMA
PUMA

In addition to the Stewie 2 Water, PUMA will be releasing an apparel collection to accompany the shoe release. The collection will include an anorak, woven jogger, tank, tee, hoodie, and leggings. It will be available for purchase on August 4th and can be found on PUMA.com and the PUMA App. For more information, please visit PUMA.com.

PUMA
HERZOGENAURACH, JULY 17, 2023
PUMA AND PALM TREE CREW’S FIRST LIFESTYLE COLLECTION MEANS SUMMER IS OFFICIALLY HERE

After multiple successful drops with PUMA Golf, crew love and summer vibes are at the center of PUMA and Palm Tree Crew’s new lifestyle collaboration.

Showcased for the first time at Palm Tree Music Festival in the Hamptons on June 24, 2023, the collection starts with classic streetwear silhouettes, which are infused with preppy, golf-inspired touches, andsummer-ready materials. Elevated with accents like embroidered details, palm tree graphics, and anexclusive monogram print created by PUMA and Palm Tree Crew, the apparel consists of a range of breezyand ultra-wearable silhouettes.

The co-branded Coach Jacket features a script logo and graphic on the rear, with the addition of PUMA and Palm Tree Crew logos on the chest. The monogrammed Short Sleeve Shirt and Shorts complete a matching set, while the Crew Sweater and Sweatpants offer a more relaxed look.

“This new lifestyle collection is so special to us because we are really expanding our brand and covering categories across golf and everyday wear. We wanted to create a new line that not only tied into the laid-back summer style but also day-to-day staples with cool accents and colors. We are really taking our partnership with PUMA to the next level and evolving into lifestyle, not just golf” said Myles Shear, co-founder of Palm Tree Crew. 

PUMA
PUMA

The collection’s footwear offerings include the PUMA Suede, PUMA RS-X, PUMA CA Pro, and PUMA Leadcat in neutral, beachy colorways. The low-profile Suede features a contrasting hit of pastel green on the heel, while PUMA’s RS-X features Palm Tree Crew’s script logo emblazoned across the upper. The CA Pro features palm tree logos wrapped around the midsole, and the Leadcat remains a pool-friendly inclusion, boasting the collection’s monogram pattern across the forefoot. All styles come fastened with special gold palm tree hardware, plus perforated detailing, and co-branded elements throughout.

“I'm so excited to launch the new PUMA x Palm Tree Crew lifestyle collection. These pieces incorporate a more laid-back style and are perfect for day-to-day wear. I can't wait to rep it at my upcoming shows and see it in the crowd!”, said Kygo, DJ, producer, and co-founder of Palm Tree Crew.

The first PUMA x Palm Tree Crew lifestyle collection will be available for early access on palmtreecrew.com on July 19, 2023, before going live on PUMA.com, PUMA flagship stores, and selected PUMA retailers starting on July 20, 2023.

PUMA
HERZOGENAURACH, GERMANY,10 JULY ,2023
PUMA X PORSCHE LEGACY TURBO S

Global sports company PUMA is aiming to build on the success of the partnership with sportscar manufacturer Porsche, with the release of their latest legacy collaboration collection: PUMA x PORSCHE LEGACY TURBO S.

Drawing inspiration from the timeless Porsche DNA, the collection embodies a clean and classic vibe. It represents the essence of Porsche's rich heritage and motorsport legacy, as well as capturing the essence of its powerful engines, sporty features, and distinctive design, giving your wardrobe an extra boost of style and performance.

To infuse further fresh energy into the autumn season, the range introduces vibrant color combinations; along with the energetic Porsche Legacy color: Lemon Chrome. Prepare to turn heads as you step out in PUMA Black, Bold Blue, and Sand Dune. The range features elevated graphics, premium materials, and fresh designs that pay homage to the iconic Turbo S line of Porsche 911 models.

PUMA
PUMA

One of the standout features of the collection is the incorporation of the well-known and established TURBO wording. It will be showcased alongside the iconic 911 car silhouette, creating an exciting logo story that runs throughout the collection, accentuating its unique character. The PUMA x PORSCHE LEGACY TURBO S collection offers a range of trend-relevant silhouettes, whether it's the elevated polo with its relaxed cropped fit, the statement unisex jacket or for those seeking an effortlessly cool look, the statement pants and dungarees provide a regular fit, contrast piping and a mix of fabrics that exude style and functionality.

Don't miss your chance to revamp your wardrobe with the new at selected stores and online via puma.com.

PUMA
HERZOGENAURACH, GERMANY ,7 JULY, 2023
GEORGE RUSSELL VISITS PUMA'S LONDON FLAGSHIP STORE

Global Sports Company PUMA welcomed Mercedes-AMG PETRONAS Formula One Team driver and PUMA ambassador George Russell to their flagship London store on Carnaby Street on Wednesday, 5th July, ahead of the highly anticipated British Grand Prix this weekend.

The exclusive activation thrilled fans as 15 lucky competition winners had the opportunity to meet George in person, engage in a Q&A session moderated by Lissie Mackintosh, and even challenge him to an adrenaline-fueled head-to-head race on EA Games F1 2023, where one lucky winner had the opportunity to go head-to-head with George Russell on the famous Silverstone Grand Prix circuit.

Selected through an online competition via PUMA.com, the winners eagerly awaited the chance to meet their racing idol. PUMA provided a unique experience for the winners, who got to spend quality time with George Russell, gaining insights into his life as a professional Formula One driver and discussing his racing career, the challenges of Formula One, as well as his journey as a PUMA ambassador.

Throughout the day, PUMA's flagship London store also featured exclusive displays of George’s current race helmet, suit, race boots, and gloves, showcasing the equipment he is using for the ongoing Formula 1 season. Additionally, the store's four storefront windows were dedicated to Mercedes-AMG Petronas Formula One Team and George Russell merchandise, offering fans the chance to get closer to their favorite driver and team.

George Russell while reflecting on his relationship with PUMA, says: “I've been wearing PUMA for as long as I can remember but being an ambassador for over a year, it has become a special partnership to me while witnessing how the company continues to evolve and grow. I see a really bright future continuing for PUMA in Formula One, in Motorsport, in sports generally, and I'm really excited to be on that journey.”

PUMA
HERZOGENAURACH, GERMANY ,7 JULY, 2023
AN ‘80S TERRACE LEGEND, THE CLASSIC PUMA PALERMO OG IS BACK

PUMA is marking the return of the Palermo, a terrace legend and a shoe that pays homage to the coastal capital of the island of Sicily.

After being teased by PUMA collaborator and ambassador Dua Lipa earlier in 2023, the Palermo OG is now set to make its official return. This storied low-top originally made its debut in 1980s football stadiums, where it was a staple amongst the terrace crowd.

PUMA’s 2023 bring-back features the shoe’s original blue-and-white colorway, complete with a retro T-toe construction, a classic gum sole, and the shoe’s signature tag featuring PUMA lettering in gold. Lastly, PUMA’s cat logo can be found on the shoe’s heel.

The Palermo was originally part of a special series of sneakers created by PUMA that paid homage to some of Europe’s most famous capitals, including London, Oslo, and many more. Part of PUMA’s storied history, to this day, the Palermo’s unmistakable DNA evokes a deep sense of football nostalgia.

As a tribute to the shoe’s Sicilian namesake, the upcoming August drop includes two additional colorways, featuring vibrant schemes inspired by Palermo’s iconic fruit vendors, known locally as fruttivendolo.

The PUMA Palermo OG is available starting July 7, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.

Herzogenaurach, Germany, January 24, 2023
THE NEW PUMA VELOPHASIS TAKES INSPIRATION FROM RUNNING HERITAGE TO DELIVER AN EXCITING LIFESTYLE SNEAKER

PUMA announces the release of VELOPHASIS, its new hybrid sneaker inspired by the 2000s.

For this new design, PUMA took inspiration from an important part of its Archive. The design of the VELOPHASIS is inspired by the COMPLETE line, a defining license of the 2000s for the brand. Designed for running, the PUMA COMPLETE line allowed the brand to develop revolutionary technologieslike the iCELL, e+CELL, and EverRide technologies, which have been used by runners around the world. The VELOPHASIS builds on this heritage while adapting it to the visual codes of the Y2K culture through PUMA’s progressive
vision.

VELOPHASIS BIONIC

The new franchise’s design takes the best of both eras. The upper of the VELOPHASIS is built asymmetrically. Its inserts are directly taken from the running of the 2000s but decked out in new materials. Honeycombed mesh, textured panels and an aggressive shape pay homage to the heritage of the COMPLETE line.

 

VELOPHASIS PHASED

The first colors of the VELOPHASIS are based on a more contemporary aesthetic. VELOPHASIS Bionic features a metallic look with cream and electro blue inserts. While the VELOPHASIS Phased are inspired by the Vaporwave movement and the Internet culture of the early 2000s with bright tones that contrast with the sobriety of its design.

 

The PUMA VELOPHASIS Bionic will be available on February 4th and the 3 colorways of the VELOPHASIS Phased will be available on February 11th on PUMA.com and in selected retailers. Additional colorways and exciting collaborations will come later in the Spring of 2023.

 

herzogenaurach, germany, october 22, 2020
PUMA PRESENTS THE KING SUPER AND THE KIDSUPER FOOTBALL COLLECTION

Global sports brand PUMA has launched a football collection with creative collective KidSuper, which is inspired by PUMA’s football heritage and KidSuper founder Colm Dillane’s past football career in Brazil.

The collection, which follows the recently released PUMA x KidSuper streetwear collaboration, consists of the KING SUPER FG football boot, turf trainer and PUMA x KidSuper football apparel. The pieces in the collection - combine the energy and unbridled passion of football with the creativity and innovation of art.

KidSuper Studios is a creative collective based in Brooklyn, New York, which transforms streetwear and accessories with fresh takes on style, art, music, and sport. The PUMA x KidSuper Studios collaboration is about combining the love, passion and team chemistry of football with the uniqueness, innovation and energy of the art world. 

The apparel collection features The PUMA x KidSuper Football Jersey, available in a brightly striped design that utilizes the same color palette as the building where KidSuper’s shop is located in New York. The vintage jersey features bold prints, classic stripes and a stylish collar, taking inspiration from retro football jerseys. The apparel collection is complete with the KidSuper Football Shorts, which match the color combination of the jersey, and the KidSuper Football.

Puma
KIDSUPER X PUMA PASSION
KIDSUPER x PUMA
KIDSUPER X PUMA UNIQUENESS
Puma
KIDSUPER X PUMA ENERGY
Puma

The PUMA KING is an iconic football boot and for this special product, KidSuper teamed up with Spanish International football player Héctor Bellerín to create a truly unique PUMA KING. A close friendship between Colm and Héctor developed from their love of football and fashion, which opened up the possibility of bringing a fresh new take on this all-time classic football boot.

The KING SUPER FG and the KING SUPER TT combine world class performance with KidSuper’s unique and fresh style. The white KING SUPER football boot features Colm’s iconic dove on the upper as a tribute to the origins of Colm’s name. The KidSuper superhero emblem is placed on the heel and the Love = Football logo can be found on the inside of the boot.  The address of the KidSuper store in New York is placed on the heel of the boot and the iconic PUMA KING tongue features a vibrant yellow and blue re-fresh.

Colm Dillane, KidSuper founder said: “The collection is a dream come true, from having my own football boots to building a KidSuper football pitch. I have so much love and passion for football and PUMA has historically worked with the best footballers of all time. PUMA really allowed me to be creative, I wasn’t just changing colors, I was allowed to create my own products. I haven’t seen so much originality in a collaboration yet.”

The KING SUPER FG/TT and the PUMA x KidSuper football collection is available from October 22nd at PUMA.com, PUMA stores and select retailers worldwide.

Herzogenaurach, germany, march 05, 2021
ITALIAN CRAFTSMANSHIP MEETS MOTORSPORT: THE PUMA X NEMEN COLLECTION
PUMA and Italian fashion brand NEMEN are partnering together for a debut collection that draws inspiration from motorsport racing and military gear, focusing on high-quality materials and premium executions.

The debut PUMA x NEMEN collaboration takes inspiration from F1 motorsport racing as well as military wear, merging the technical details of NEMEN with the sport influence of PUMA. Through the design of timeless, technical products, the collection discovers innovative uses and benefits for apparel and footwear, all while staying true to the essence of motorsport. Unique details like PUMA’s Disc technology, a laceless closing system, are incorporated into both footwear and apparel items. The products are made with functional materials that are weatherproof, breathable, and chemical free.

The apparel features high quality executions with rubberized, co-branded prints strategically placed to emulate a motorsport race suit through their placement. Elevated tees, hoodies, and crews offer a selection of basics in addition to unique designs. The Racing FZ Top is particularly inspired by the theme as a zip up race jacket in white with a motorsport inspired storm flap and stand-up collar with a hook and loop closure. A matching white Racing Pant offers the opportunity for a complete sport inspired look.

An aggressive mashup of PUMA archive inspiration and high fashion design elements, the Centaur Mid Disc NEMEN Neoprene comes in an all-black design with Disc technology and a neoprene upper. Details include a zipper feature on the quarter and holographic label on the inside of the tongue, inspired by authentic motorsport racing shoes.

Leonardo Fasolo started his career with Stone Island and CP Company, then went on to found NEMEN in 2012. NEMEN has ever since aimed to create product without compromise when it comes to their production quality and design. As an Italian brand that designs both garments and accessories, they combine innovative fabrics and dyeing methods to create utility products with a high fashion look. All of their products are made in Italy, resulting in luxurious designs known for their exquisite craftsmanship and attention to detail.


 Fashion meets function when the new PUMA X NEMEN collection drops on PUMA.com, PUMA stores and select retailers on March 6th.

herzogenaurach, germany, april 22, 2021
REDUCE. REUSE. REGENERATE. – INTRODUCING THE PUMA RE.GEN COLLECTION MADE FROM TEXTILE INDUSTRY WASTE

Sports company PUMA is focusing on the theme of regeneration for its new RE.GEN collection. Inspired by the idea repairing or rebuilding something that's been damaged or lost, this dynamic collection of footwear, apparel, and accessories is constructed from PUMA’s own industry waste and other recycled materials.

PUMA is committed to reducing its environmental impact and living up to its code of being “Forever Better.” RE.GEN is designed for this shared mindset; it’s a modern collection that minimizes waste and makes an environmental statement through street style. It was created in an effort to reduce and regenerate textile industry waste. Apparel styles are made with recycled polyester or at least 20% recycled cotton. All footwear features a minimum of 20% recycled material on the upper.

Moving towards circularity, the RE.GEN collection incorporates three different kinds of recycled material: leather off-cuts from PUMA’s own production, cotton off-cuts from the greater textile industry, and polyester made from recycled plastic. The result is a modern collection that celebrates and rethinks waste.

RE.GEN not only uses the recycling process to influence the creation of the product - it also takes inspiration from it through design features. An all-over print on items in the apparel line includes a unique pattern that’s inspired by broken down plastic. Juxtaposing fabric mixes and unexpected cut lines appear throughout the collection, inspired by upcycling. Every piece features a recycled TPU badge and a label telling the product story. The pieces feature dynamic cutlines, fresh fabric mixes, and tonal colors.

Take a step towards a better future with the RE.GEN collection, dropping on PUMA.com, stores and selected retailers in two drops on March 18th and April 22nd. 

Video preview image
Herzogenaurach, Germany, May 17, 2022
DO BOTH. PUMA LAUNCHES DOCUMENTARY WITH FOOTBALL STAR SARA BJÖRK GUNNARSDÓTTIR FOLLOWING HER RETURN TO FOOTBALL AFTER GIVING BIRTH

Following Sara Björk Gunnarsdóttir’s nine-month journey where she gave birth to her first child and returned to elite-level sport after just five months, PUMA hosted a special premiere of her “Do Both” documentary last night in Lyon, France.

The event hosted family, friends, along with her teammates from the Olympique Lyonnais women’s team as they witnessed the first ever screening of the documentary. The 12-minute special film compiled over a nine-month period gives unparalleled access into Sara’s journey, insights into her training while pregnant, her specialist programs and the mental challenges she encountered along the way while maintaining her career as a professional athlete for Olympique Lyonnais and the Icelandic national team.

The journey has featured blogs and social content amplified through PUMA’s ‘She Moves Us’ platform over the nine-month period culminating in the documentary film, with the goal being to raise awareness of the difficulties female athlete’s still face when becoming pregnant and the stigma associated with female athletes starting a family while still playing professionally. The documentary highlights society’s preconceptions placed on women returning to work/sport after giving birth with many female athletes facing challenges around their eligibility, maternity pay and leave, with many athletes having to retire early to start a family.

“I’ll be forever thankful that my journey to motherhood has been captured, to inspire others, to remind myself of the challenges I overcame and to show we can break down barriers and not be limited as a female athletes. We are capable or so much more,” said Sara Björk Gunnarsdóttir. “I’m grateful for the support of my family and friends, and of course my partners at PUMA, who have all supported me as I prepared to welcome my son and return to playing football. I know not everyone has been able to tread the same path, and I hope the documentary can act as a universal truth that, as women and mothers, you do not have to choose between having a family and your career. You can do both.”

“This has been a special project to be a part of from the moment Sara met with us and wanted to give unprecedented access to her personal journey,” said Matthias Baeumer, PUMA General Manager BU Teamsport. “Sara wanted to show that you do not have to choose between your career and starting a family. By sharing her journey, including the mental and physical challenges she has faced along the way, we hope this will inspire and give insight to athletes around the world. In a time when women’s football is going from strength to strength, it is important to bring awareness to such key topics and to show that society’s perceptions do not need to determine your path. The documentary with our partner COPA90 is a beautiful insight into her strength and unique character.”

The ‘Do Both’ Sara Björk Gunnarsdóttir documentary is now available to view on PUMA’s YouTube channel here.

Video preview image
Herzogenaurach, Germany, March 3, 2023
PUMA AND MANCHESTER CITY CELEBRATE INTERNATIONAL WOMEN’S DAY WITH PRE-MATCH KIT INSPIRED BY EMMELINE PANKHURST

Global sports company PUMA and Manchester City have today announced the launch of a pre-match kit range to celebrate girls and womenfootball players in Manchester.

The striking new design is inspired by Mancunian Emmeline Pankhurst and sees PUMA join forces with the club’s charity, ‘City in the Community’, to accelerate access to football for girls across Greater Manchester.

City’s men’s team will wear the kit during their warmup and walkout at this weekend’s Premier League match against Newcastle United at the Etihad Stadium on Saturday 4th March and Manchester City women will play in the kit for the FA Women’s Super League fixture against Tottenham Hotspur on Sunday 5th March at the Academy Stadium.

A recent study revealed 80% of girls feel they do not belong in sport and only 14% of girls aged 5-16 achieve recommended levels of physical activity. To help address these issues, PUMA will sponsor City in the Community’s City Girls project and help enable the charity to provide free weekly football sessions for 250 girls across Manchester for the next 12 months.

To further support the project, the City Girls program will also expand for the first time to Moss Side, the birthplace of Emmeline Pankhurst, and include a special week of education on the Suffragette movement. 

For the sixth consecutive year, Manchester City will be running the ‘Same City Same Passion’ campaign that will inspire young girls across the world to play football. PUMA will provide the girls with footballs and since 2018, PUMA and Manchester City have provided over 6000 footballs worldwide for girls. This year the PUMA footballs will feature a limited-edition Pankhurst-inspired design of the pre-match range.

“The new Manchester City pre-match collection is a great opportunity for PUMA to continue our support for women’s football and to celebrate inspirational women, past and present,” said Marco Mueller, PUMA Senior Head of Product Line Management Apparel Licensed. “The collection is inspired by Manchester’s own Emmeline Pankhurst and is the perfect project for PUMA to partner with the charity ‘City in the Community’ to provide equipment and free football sessions for girls in the community.”

The Manchester City pre-match collection is available from March 3 rd at PUMA stores, PUMA .com, the City store at the Etihad Stadium Store, mancity.com/shop and at select retailers worldwide.

Video preview image
Subscribe to Product and Brand