Herzogenaurach/Paris, December 8, 2022
PUMA AND AMI PRESENT CHAPTER 2 OF THEIR COLLABORATION

Parisian house AMI joins PUMA once again in a collaboration that blends outdoors design elements and tailoring know-how, with a campaign fronted by singer-songwriter GIVĒON and model and activist Quannah Chasinghorse.

Inspired by thirst for freedom and exploring new horizons, the collection mixes PUMA’s sportswear heritage and AMI’s flair for tailoring, creating a well-rounded, wintery wardrobe. “I wanted this collection to be a perfect balance between our two worlds,” says Alexandre Mattiussi, Founder and Creative Director of AMI. “The goal was a playful, colourful collection, rich in volume and in extravagant details. It is a new chapter on the story we began developing during our last collaboration. We are now taking things further,” he adds.

“Together, we have been on a journey from wardrobe essentials to cosy, cocoon-like pieces you want to cuddle up with. This season, it is all about softness, oversized volumes, layering and draping with outdoors and hiking-inspired elements, which creates a certain sense of chic, but also a feel-good sensation,” says Heiko Desens, Global Creative Director for PUMA.

 

With a vibrant palette of bright orange, baby blue, bubble gum pink, moss green and purple offset by neutral beige, cream and brown tones, the collection - which spans 20 different styles across both men’s and womenswear - includes such AMI classics as carrot trousers, straight-line brushed coats, and timeless tees. As well as hoodies and sweatpants, functional fleece jackets with spacious patch pockets, and down jackets. The PUMA x AMI logo - AMI’s signature AMI de Coeur symbol merged with the PUMA stamp - is featured across a range of pieces in the collection.

 

Shoes remain timeless, with the Rider sneaker offering a knowing nod to 1970’s style. Accessories include a puffy backpack, a cross-body bag, bucket hats, and black-and-white striped beanies and a scarf in true AMI fashion.

“My style is intentional and perfectly curated - this collection feels like it came directly from my closet,” said GIVĒON. “I enjoyed this experience so much, I felt honored that PUMA and AMI chose me to be the face of the campaign, both are amazing brands that align with who I am.”

The global launch campaign was captured by David Paige against the unique landscapes of Pedernales Falls in Texas, featuring GIVĒON and Quannah Chasinghorse. “They both embody a new generation, one that is friendly, cool and carefree,” says Alexandre Mattiussi.

The new PUMA x AMI collection will be available exclusively in AMI stores and amiparis.com starting December 8th, and globally on December 10th on PUMA.com, PUMA stores, and selected retailers.

 

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Herzogenaurach, Germany, November 19, 2022
PUMA TECH: SHAPED BY THE FUTURE, MADE FOR THE WILD

With as much focus on preserving the present day through sustainable and conscious materials as facilitating our step into the future with technical builds, PUMATECH both protects and innovates.

Visible functionality defines an apparel line that is as prepared for the street as it is for the natural elements. Wherever you are, PUMATECH is built to last using fabrics like Sympatex and Primaloft as well as Grid Pattern technology.

Ranging from boundary-breaking outerwear to everyday staples, the collection presents a chance to build an entire wardrobe focused on style, functionality, and the future of our planet.

 

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Herzogenaurach, Germany, November 19, 2022
Premiere: PUMA together with Scuderia Ferrari launch the Speedcat Pro driver shoes of Charles Leclerc and Carlos Sainz on sale
Global sports company PUMA is excited to offer the chance to step into Scuderia Ferrari Formula 1 Team drivers’ shoes Charles Leclerc and Carlos Sainz, with the release of the new Scuderia Ferrari Speedcat Pro Replica Edition.

For the very first time PUMA together with Scuderia Ferrari is offering the driver shoe of Charles Leclerc and Carlos Sainz - the Speedcat Pro Replica Edition - on sale. The boot is featuring the same sleek lines, premium materials, and authentic team branding as the version used during the 2022 Grand Prix season. What’s more, just like the Ferrari F1-75 piloted by Charles and Carlos during the 2022 Formula One World Championship, the Scuderia Ferrari Speedcat Pro Replica Edition utilities custom designed carbon fiber pieces - around the heel - to provide maximum stability. A low-profile rubber outsole and the EVA wedge keeps the shoe light and nimble.

 

Colored in black with distinctive red PUMA branding and yellow accents for the Carlos Sainz Edition and white accents for the Charles Leclerc Edition , the Scuderia Ferrari Speedcat Pro Replica Edition also proudly displays the famous Ferrari Cavallino shield, as well as the race numbers 16 and 55 belonging to Charles and Carlos.

Make sure you secure your part of PUMA, Scuderia Ferrari, and Formula 1 with the Scuderia Ferrari Speedcat Pro Replica Edition Driver Shoes. Available now at selected PUMA and Ferrari stores and online on puma.com and store.ferrari.com. Essere Ferrari!

Herzogenaurach, Germany, November 17, 2022
THE FUTURE NJR DREAM CHASER COLLECTION
Calling all Dream Chasers. The new FUTURE NJR Dream Chaser is the football boot Neymar Jr. will be wearing at this winter’s major championship.

More adaptive and comfortable than ever, the FUTURE is all about innovation and pushing the boundaries of technology for players who shape the game to their vision and skill. With the FUTURE you don’t have to lace up to lock in. The second-generation FUZIONFIT+ technology adapts to the shape of your foot to give you the perfect balance of support and flexibility in each of the key zones, ensuring optimal fit and performance, with or without laces.

The FUTURE features Advanced Creator Zones that are engineered to enhance ball grip and provide softness in the forefoot, which is key for optimal control and touch when dribbling, passing, and finishing. The lightweight Nano Grip sockliner insole minimizes foot slippage inside the boot, allowing you to maintain power transfer for explosive multi-directional movements.

 

The Dynamic Motion System outsole is designed for optimal traction. The super lightweight
PEBA tooling system, with its eye-catching soleplate reduces weight and provides a solid base
to generate devastating accelerations, movements, and skills in all directions.

As part of the NJR Dream Chaser collection, PUMA celebrates brilliant football and chasing
dreams with a bespoke capsule that includes the Neymar Jr. jacket, pants, tee, beanie and
footballs featuring Neymar Jr.’s logo, signature, and diamond football graphic.

The collection is all about being yourself, backing yourself and staying loyal to your own: from
the streets of Sâo Paulo to the world’s biggest stage.

 

The FUTURE NJR Dream Chaser football boot and collection are available from November 17th at PUMA.com and at leading football retailers worldwide.

 

Herzogenaurach, Germany; November 17, 2022
PUMA AND NEMEN’S SPY-CAMOUFLAGE COLLECTION TAKES INSPIRATION FROM PROTOTYPE SUPERCARS
PUMA and NEMEN deliver an exhilarating camouflage-wrapped collection of apparel, footwear, and accessories for Fall 2022.

This special pattern is applied across a range of jackets, pants, knits, and accessories, creating a visually impactful collection that also offers technical credentials. Military-inspired details also act to elevate the designs and add real functionality across the assortment.

An experimental brand that lives at the intersection of extreme functionality and high fashion, NEMEN’s expertise in technical garments is evident throughout. Highlights include the 2-in-1 Three-Layer Jacket featuring a removable liner and an integrated disc-system in the hood for adjustability, as well as the Utility Vest with built-in elastic belt. On the accessory side, we find a knitted Balaclava and Gloves, while the footwear offerings comprise a “Spy Camo” PUMA Suede and a matching Blaze of Glory Mid featuring an alluring knitted upper.

 

Offering true technical innovations, all while staying true to the essence of NEMEN’s design philosophy, the PUMA x NEMEN Fall 2022 apparel collection will drop November 19th, 2022, from PUMA.com and selected retailers with prices ranging from 45 to 650 EUR. The footwear will be available during the first quarter of 2023, follow @PUMA and @nemen_italia for updates.

 

SOMERVILLE, Massachusetts, November 15, 2022
CHILDHOOD DREAMS: PUMA HOOPS AND KYLE KUZMA CO-CREATE COLLECTION MADE WITH MORE SUSTAINABLE MATERIALS
PUMA Hoops and Washington Wizards forward and entrepreneur Kyle Kuzma, have co-created a collection which includes styles made with more sustainable materials such as recycled and plastic-free fabrics and takes inspiration from Kuzma’s youth and early basketball aspirations.

The collection combines nostalgic nods to the ‘90s —from color blocking to cargo pockets—with more sustainable fabrics and dye practices. Apparel pieces in the collection are made using plastic-free RE:Place fabrics or at least 20% recycled materials.

In addition, PUMA will donate $10,000 to One Tree Planted in an effort to provide 10,000 trees to a project in Kuzma’s home state of Michigan. This donation connects to Kuzma's belief that a better future blossoms by planting the seed. It’s this optimism rooted in action that’s inspired Kyle Kuzma to create his Childhood Dreams collection with PUMA.

The Childhood Dreams collection consists of apparel and footwear including: the Childhood Dreams Hoodie, Childhood Dreams Cargo Trouser, Childhood Dreams Varsity Jacket, Childhood Dreams Ralph Sampson Mule and more. The collection, which retails for $40-$250 will be available starting November 18 on PUMA.com, the PUMA mobile app and at the PUMA NYC Flagship Store.

As part of PUMA’s Forever Better sustainability strategy, the company aims to increase the proportion of more sustainable raw materials in its products. This includes committing to sourcing cotton, polyester, leather, down feathers, and cardboard from certified sources and increasing the percentage of recycled materials throughout its product range.

 

Childhood Dreams Product Details:

CHILDHOOD DREAMS RALPH SAMPSON MULE
An iconic style gets the slip-on treatment in the Childhood Dreams Ralph Sampson Mule. This easy on-off backless design features a suede upper and sand-hue rubber midsole, adding a chill vibe to any look. Exposed stitching and a triangular tongue patch that boasts the collection name are elevated accents. So, step in and kick back.

CHILDHOOD DREAMS HOODIE
With bold, tattoo-like lettering over a rendering of children, who represent the future of a more sustainable world, the Childhood Dreams Hoodie makes a stylish and sustainable statement from every angle with its plastic-free French terry fabric. Three curved PUMA cats create a circular emblem at the chest, while a double band arm detail and kangaroo pocket add a utilitarian twist.
FOREVER BETTER: Made with plastic-free French terry as a step toward a better future.

CHILDHOOD DREAMS SS TEE
Three curved PUMA cats create a circular emblem at the chest of the Childhood Dreams SS Tee, while a larger graphic—complete with arched arrows—on the back makes a bold statement about being green. Literally.

CHILDHOOD DREAMS PANT
A streamlined style with understated branding, the Childhood Dreams Pant serves as a versatile base to many a fit with its clean and contemporary aesthetic. Made from plastic-free French terry and featuring an elastic-free hem, this elevated must-have walks the line between sporty and sophisticated while also being more sustainable.
FOREVER BETTER: Made with plastic-free French terry as a step toward a better future.

CHILDHOOD DREAMS LONG SLEEVE
Featuring the collection name in a curvy font atop classic PUMA branding, the Childhood Dreams Long Sleeve exudes a slightly psychedelic, 3D vibe. The classically cool crewneck offers a laid-back look with its soft color palette.

CHILDHOOD DREAMS CARGO TROUSER
Featuring a cool utilitarian vibe, the Childhood Dreams Cargo Trouser puts a contemporary spin on a classic pant style. Those ubiquitous side pockets get a fashionable upgrade thanks to contrasting fabric blocking, while front seams create a pleated effect. Ankle tabs and a drawstring waist check the function box, while welt pockets are a sharp detail.

CHILDHOOD DREAMS SS TEE
In a refreshing, water-inspired shade of blue, the Childhood Dreams SS Tee keeps things monochromatic with its bold teal typeface. A pop of orange contrasts the tonal T-shirt, which pairs perfectly with other pieces from Kyle Kuzma’s conscious collection.

CHILDHOOD DREAMS VARSITY JACKET
In a neutral color palette, the Childhood Dreams Varsity Jacket goes from sporty staple to elevated essential. With all the markings of the team-touting original, including a snap front, embroidered chest, and contrasting sleeve, collar, and hem, this reworked retro style is sure to be on heavy rotation.

CHILDHOOD DREAMS AOP SHORT
Featuring an abstract camo-inspired print redone in palm leaves and a color block side panel, the reversible Childhood Dreams AOP Short puts a tropical spin on a pinnacle b-ball style. Vibrant coral trim adds to the beachy vibe. For a more minimalistic look, opt for the solid color side. A drawstring elastic waist stays true to the silhouette’s sporty origins.
FOREVER BETTER: Made with 100% recycled material excluding trims & decorations as a step toward a better future.

CHILDHOOD DREAMS FZ HOODIE
Featuring the collection name in a tonal green curvy font with a coral PUMA cat serving as the “R,” the Childhood Dreams Long FZ Hoodie exudes a slightly psychedelic, 3D vibe. A full-zip front makes this brushed fleece staple the perfect layering piece, while a kangaroo pocket and drawstring hood are functional features.
FOREVER BETTER: Made with at least 70% recycled material as a step toward a better future.

 

The Childhood Dreams TRC Blaze Court will be worn by Kyle Kuzma in the upcoming NBA season and will be available for purchase later in 2023.

Herzogenaurach, Germany, November 12, 2022
THE PUMA KING PLATINUM 21 RALLYE
Honoring Porsche 911’s legacy in motorsport, PUMA takes you back to where it all started: the 1965 Rallye Monte Carlo.

Hailing over 50 years of heritage and legacy, the KING Platinum 21 Rallye is made for the modern playmaker. As football gets faster and faster, control is key, so this KING takes its signature look and upgrades your game to the next level. Made for the ultimate touch and control, the KING Platinum 21 Rallye has a PUMA White base color with the iconic Porsche Rallye logo.

 

The KING Platinum 21 Rallye features KINGForm technology: a rib structure that fuses to the super-soft leather upper in key contact areas to deliver superior touch and increased responsiveness. The KING combines an aggressive MoveKontrol Plate outsole for optimized traction and specially crafted KomfortSystem for next-level comfort with super-soft anatomical padding and a knitted tongue for a natural snug fit.

 

Catch the PUMA KING Platinum 21 Rallye available from November 12th at PUMA.com, PUMA stores and select retailers worldwide.

 

Milan, Italy, November 12, 2022
PUMA AND SERIE A CHAMPIONS AC MILAN CELEBRATE MILANESE STYLE FOR NEW COLLECTION
PUMA and AC Milan take their partnership to new echelons, presenting a new streetwear collection inspired by the Milanese Paninari subculture.

With this new streetwear collection, PUMA and AC Milan deliver a personal, intimate look at the Club that was founded in 1899, by paying tribute to the cultural phenomenon of Paninari, a popular look that soon spread out of Milan and Italy and became a major influence on the 1980s fashion, creating a style that continues to be referenced by designers and fashionistas today - a further testament of Milan’s status as a trendsetting city and one of the fashion capitals of the world.

 

Alongside the apparel, the PUMA x AC Milan partnership offers up two versions of the PUMA RX-737 and PUMA Weekend sneakers, both stamped with a storied saying that erupted through the rafters of Milan’s San Siro stadium - “Solo Con Te,” which translates into English as “Only With You.”

This new collaboration arrives in support of PUMA’s Players’ Lounge, a collection that dives deep into PUMA’s archive to re-live football’s golden age of the ‘60s and ‘70s.

The new collection embraces the strategic direction undertaken by AC Milan and PUMA, with the two brands utilizing the style, fashion, and culture of Milan to develop performance and off-pitch fashionable products that tap into the unique Milanese style.

The PUMA x AC Milan 2022 streetwear collection is available starting November 12, 2022 from PUMA.com, store.acmilan.com , and select PUMA retailers and all rossoneri stores.

 

Herzogenaurach, Germany, November 5, 2022
POWERED BY FEELING BEAUTIFUL
Fitness icon and Influencer Pamela Reif will present an exclusive capsule collection for PUMA on Saturday, 5 November at 11am CET.

This is a collection for women who want to feel strong and beautiful during their workouts. A combination of soft and more sustainable materials, strong performance and colors inspired by nature. The elegant collection is made of athletic pieces, designed in a very fashionable and feminine way with attention to little details, complimenting every body shape. The all-new footwear and apparel styles are inspired by nature and each piece is made to feel light as a feather for the best range of movement. The soft color palette of coral and teal evokes feelings of brighter days in Autumn. 

“When women look in the mirror, I want them to see their own potential. The pieces in this collection should make them feel sophisticated, pretty, and powerful as they push their bodies to get stronger” - Pamela reveals about the collection.

The collection will be available on the European PUMA Online Shop, all PUMA Fullprice Stores and Zalando. Pamela’s Community in Taiwan and Greater China will also be able to get their hands on the collection.

Herzogenaurach, Germany, November 8, 2022
POKÉMON, I CHOOSE YOU! PUMA TEAMS UP WITH POKÉMON FOR A SPECIAL COLLECTION OF FOOTWEAR, APPAREL, AND ACCESSORIES
Today, PUMA, in collaboration with The Pokémon Company International, announces its creative collection featuring the incredible world of Pokémon.

The collection’s sneakers focus on these beloved Pokémon from the globally popular entertainment franchise, as highlighted by the PUMA Slipstream Charmander as well as PUMA’s Suede, Rider FV, and TRC Blaze Court, which are inspired by Pikachu, Bulbasaur, Squirtle, and Gengar. Through the footwear range, Pokémon fans will find hidden details on the tongue label, insole, and heel.

 

For the accompanying apparel, textured prints add a tactile detail to items like a sherpa jacket and sweatpants, while Pokémon graphics are featured across an assortment of cotton T-shirts, relaxed crews, and hoodies. Lastly, accessories are included in the form of collaborative beanies and messenger bags.
In addition, an exclusive capsule collection from the PUMA x Pokémon collaboration - featuring RS-X Pikachu trainers and select apparel, footwear, and accessories - will be available at Foot Locker.

 

Offered up in family sizing, the PUMA x Pokémon collection will be available worldwide from PUMA stores, PUMA.com, Foot Locker, and select retailers starting November 12th, with retail prices ranging from 30 to 130 EUR.

 

Herzogenaurach, Germany, October 31, 2022
PUMA AND P.A.M. PARTNER TO DESIGN AN OUTDOORS-INSPIRED COLLECTION AND EXPLORE CREATIVITY THROUGH A MULTI-DISCIPLINARY PROJECT.

P.A.M. and PUMA come together this season to create a collection blurring the lines between streetwear and outdoor clothing, within a larger, multifaceted project - the PAM/PUMA BIO/VERSE - aiming to reconnect with the concepts of nature and community.

Established in the year 2000 by Misha Hollenbach and Shauna Toohey, P.A.M. - short for Perks and Mini - is Melbourne-born and based, relocating to Paris 2015-2019. The brand has a multi-disciplinary approach blending fashion, graphic design, art, music and nightlife and has earned a cult following for its fun, carefree, colourful clothes.

Taking the wearer from the convenience store to the hiking trail, the first-ever PUMA x P.A.M. collection features simple yet adventurous silhouettes with bold graphics and all-over prints with a psychedelic edge. Its texture and colour-rich concept is inspired by the South American Yareta, a blobby, velvety cushion plant. “We wanted to make clothes that are comfortable for a seamless transition between the city and the wild, linking both of them”, says Misha Hollenbach.

“From the start, we saw this project as an opportunity to make something together that could go beyond fashion, and the PUMA team was instantly supportive. So, as part of the PAM/PUMA BIO/VERSE, we suggested created a project that worked to protect threatened wild places on the planet; the same kind of places that inspired the collection”, adds Shauna Toohey.

The BIO/VERSE uniquely commits to real-world environmental impact through a partnership with DEEP. Through the DEEP BioDATA Platform, the project supports the installation of biodiversity monitoring technology in one of the world’s last remaining wild places – the Jurua River region of the Western Brazilian Amazon. Cloud-connected audio sensors use Machine Learning to process live sonics from the project site, providing never-before-seen insight into keystone species, animal group behavior, insect density, primate community dynamics, migration patterns, change over time, and much more. This data is fed into local and scientific communities to enhance research, understand ecosystem dynamics, propel and direct conservation efforts, and stop illegal activity in these most beautiful and vulnerable ecosystems. DEEP works with on-ground partner Instituto Juruá, and technology partner Rainforest Connection to achieve these visionary impact outcomes.

 

Spanning 20 different styles, the collection includes elevated basics such as fleece jackets and sweaters, cargo trousers, T-shirts, polo shirts, hoodies, and puffer jackets – all made with at least 20% recycled materials. The palette is nature-inspired and dominated by rich purple, lavender, green and copper tones.  Shoes comprise classic sneakers, trail-running shoes and clogs. On the minimal side, accessories - a bucket hat and cap, a trail backpack and a bottle bag set - highlight functionality.

 

Directed by Ben Ditto - the celebrated Creative Director specialising in the execution of utopian concepts - the campaign is fronted by the hottest young face in rap Thaiboy Digital, and by indigenous Australian artist Milari Barker. The audio of the campaign is produced by Swedish audio pioneer, Varg2TM and uses samples taken directly from our Amazon project site. “They are all friends of the P.A.M. family, people with the same values as us, so building something together has been a joy”, says Misha Hollenbach. “Connection and community have always been key to how we work.”

 

PUMA Copyright

 

The PUMA x P.A.M. Collection will be available globally from November 5th in selected PUMA Stores, PUMA.com, P.A.M. stores, PERKSANDMINI.com, and distribution partners.

 

Herzogenaurach, Germany, November 28, 2022
DESIGN YOUR REALITY WITH SKEPTA AND PUMA RS-X’S “REVOLUTIONARIES”

Together, PUMA and Skepta unlock a world where creativity is truly limitless in the new RS-X campaign.

“Revolutionaries” brings into focus the evolution of the RS franchise, expressed through bold colors, modern details, and high-tech accents. Two revolutionaries in their own rights, Skepta and RS-X unite in a new way that embraces the future and honors the past.

PUMA and Skepta break down the gates of reality, to harness the true potential of the individual, teaching us not only to unlock but to share our power with others. The campaign’s visuals follow the London-based visionary artist as he dismantles and rebuilds the world around him, with the ultimate goal of empowering others, allowing them to master their creativity.

PUMA kicks off its partnership with Skepta and his Big Smoke Corporation, to meaningfully shape music, art, and style culture at PUMA. Inaugurating the collaboration, Skepta becomes the front man of PUMA’s new RS-X “Revolutionaries” campaign.

In cooperation with PUMA’s ambassador, consultant, and designer Skepta, the PUMA RS franchise will start to arrive in early November of 2022, accompanied by further evolutions of the RS to follow in 2023.

“From the moment you wake up, you are designing your world. We are the architects. Creativity is limitless.” -Skepta

 

Note to editors:

The original RS franchise traces its origins to 1984 when PUMA endeavored to create the world’s first wearable sports product, and the world’s first smart shoe. The RS’ computing ability, application of biomechanics, and new cushioning technology combined to mark a major milestone not just for PUMA, but for the footwear industry at large.
Starting in 2018, the RS family has grown extensively, with the addition of new styles like the RS-X, RS-X3, RS-2K, RS-Fast, RS-Connect, RS-Dreamer, and more. Now for 2022, PUMA continues to build on the RS legacy.

 

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