Davido is one of Africa’s most successful music artists with more than 20 million followers on social media and four successful albums to his name. Through his music, Davido continues to transcend the concept of time, trends, and fashion as a certified hitmaker. His new album TIMELESS will reminisce and super serve core engaged fans while strategically connecting with new audiences who are familiar with Davido's pioneering roots and achievements. The collection will be available in stores and on puma.com starting April 7. 

A pioneer of South Korean fashion, Juun.J conveys modernism and structure through his distinct color palette and eye for shapes. Imagined through the lens of Juun.J’s signature aesthetic, the Plexus is disguised under a functional, utility-inspired look that evokes high-end sensibilities.

The Plexus’ distinctive closure and unique lace construction are complemented by a glossy black carabiner fastened to the upper. Void of any prominent logos or graphics, the collaboration features a subtly debossed logo sitting on the heel, and co-branding on the tongue. Juun.J’s shadowy take on the Plexus is completely wrapped in black, from the outsole to the laces, while recycled mesh comprises the shoe’s sock liner.

The result is a powerful expression of both PUMA and Juun.J’s DNA. The highly structural and modern sneaker endeavors to challenge established designs, and transcend the ordinary.

The PUMA x Juun.J Plexus is available starting April 8, 2023 from PUMA flagship stores and selected retailers such as END., KITH and UNDEFEATED.

Notes to Editors

Aspiring to become a future classic in the PUMA catalog, the Plexus is inspired by a seminal model from PUMA’s archive, the Mostro. The Plexus launched in January in a striking “Elektro Green” color scheme, with additional colorways coming later in 2023. 

PUMA x The Ragged Priest also serves up two takes on the Slipstream sneaker to match back with the capsule apparel collection, plus a radical take on the Mayze sneaker guaranteed to make noise among sneaker and streetwear fans alike. The drop is completed by accessory options in a Mini Tote, Shopper Bag, and Bucket Hat.

PUMA x The Ragged Priest is available April 6, 2023 from PUMA flagship stores, PUMA.com, TheRaggedPriest.com, and selected retailers. 

Notes to Editors

PUMA welcomes the PUMA Fast-R NITRO Futrograde, a close relative of the PUMA FASTROID NITRO and PUMA ForeverRUN NITRO.

PUMA NITRO™ cushioning is a specialized, nitrogen-infused foam that maximizes response and bounce while remaining super-lightweight. Nitrogen infusion amplifies the inherent properties of foam, making it highly springy and soft.

When you lace up in ULTRA, you’re too fast for them with the help of an ultra-lightweight 2 ULTRAWEAVE upper for maximum speed, PWRPRINT support, and a dual-density SPEEDPLATE outsole for next-level traction and propulsion. After all, when it comes to football and speed, more is more, and too much is just right. 

As a step toward a better future, the upper of the FUTURE and ULTRA is made with at least 20% recycled materials.

Chase Glory with the Pursuit Pack available on pre-sale from March 30th at PUMA.com and specialist retailers and available on global release from April 6 th .

Notes to Editors

The original PUMA Slipstream was a high-top basketball shoe born in 1987 as a successor to the SKY LX. Presented as a performance model that was “engineered for the serious player,” the Slipstream was a pioneer for its innovative material makeups, which featured embellishments like faux snakeskin, leather, and faux fur.

A retro program in 2002 reintroduced Slipstream models like the Slipstream Snake and Slipstream Beast into the Japanese market, to appease an appetite for eye-catching designs that were popular at the time. Subsequently, the Slipstream was created in special made-in-Japan versions and other collectible editions. In 2022, PUMA brought back to Slipstream to celebrate the silhouette’s 35th anniversary. 

PUMA also hosted activations with Sherida Spitse (Netherlands and Ajax) in Amsterdam, Maya Le Tissier (Manchester United) in Manchester and at the end of March Madelen Janogy (Hammerby IF and Sweden), Jonna Andersson (Hammerby IF and Sweden), Adelina Engman (Hammerby IF and Finland) and Maika Hamano (Hammerby IF and Japan) will be hosting an event Stockholm.

The aim of the activations is to get girls playing football and bring them together with female role models who inspire them. The Brilliance Pack also provides female players with the right fit and technology to support they're on pitch needs to perform at their best.

“PUMA first introduced a women’s specific fit over two years ago and we have continued to refine and roll out this offering across all of our silos”, said Stephanie Vieira, Product Line Manager Teamsport Footwear, PUMA. “We feel it is important to support our female athletes with the best equipment with a fit that is tailored to the anatomical shape of a women’s foot.”

The FUTURE women’s combines the latest FUTURE technology with measurements engineered specifically for a women’s foot - such as volume and instep height, resulting in a comfortable fit that will drive opponents crazy just like Julia Grosso throughout the 90 minutes, match after match.

The FUTURE features an adaptive FUZIONFIT360 upper that combines a dual mesh, stretchy knit with the eye catching, PUMA exclusive PWRTAPE to lock down the foot for the ultimate fit. The FUTURE also integrates a dual-density Dynamic Motion System outsole to enhance stability, agility and traction.

The ULTRA women’s was the first PUMA silo to offer the women’s specific fit and has continued to evolve by putting women first, specifically curated to match the anatomical shape of a woman's foot combined with state-of-the-art ULTRA technology. Designed with minimal weight in mind for maximum speed and a high-performance, the ultra-lightweight ULTRAWEAVE upper allows players to channel their inner Fridolina Rolfö when flying down the wings, with an edge that can be the difference between winning or losing.

With the return to the pitch of the KING of football boots, PUMA has introduced a women specific KING. Built to be the King of Control, the non-animal-based K-BETTER™ upper material takes the signature KING touch, comfort and durability to the next-level, whilst maximum maneuverability is achieved through a lightweight outsole with external heel counter, integrated stability spine and conical studs - to be worn by midfield maestro Ingrid Engen.

“Women’s football has always been a priority for PUMA and the Brilliance Pack continues this commitment”, said Dominique Gathier, Senior Head of Product Line Management Teamsport Footwear, PUMA. “It is important for us to support the women's game and hosting global activations with our PUMA talent is a great way to help support girls that want to play football.”

As a step toward a better future, all three boot uppers are made with at least 20% recycled materials.

Celebrate the Brilliance of women's football with The Brilliance Pack, available from March 21^st at PUMA.com, PUMA stores and select retailers worldwide.

The second PUMA x Palomo Spain wardrobe is inspired by surf culture ranging from the 60’s and 70’s - theera in which surf culture emerged as the ultimate expression of freedom, adventure and a laid-back, freefrom conformity take on life - to the aesthetic that crystallized in the early 2000s. “We wanted to get into aworld we had never explored before”, says Alejandro Gómez Palomo, Founder and Creative Director ofPalomo Spain. “A surfing theme was perfect for Summer, and it immediately brought us back to icons of theculture such as Bruce Brown’s documentary The Endless Summer and Stacy Peralta’s Dogtown and Z Boys,but also to our own teenage memories from Tarifa beaches in the early 2000s, and the surfer boy look thatwas so prevalent in Spain back then.”

Shot in the otherworldly volcanic beaches of Lanzarote, the collection campaign community in surfing and summer romance. Moody tones of purple, orange and yellow echo dusk get together with friends, and the black sand and green waters of the island conjure the alternate reality of summer holidays.

The PUMA x Palomo Spain collection will be available on PUMA.com, the puma mobile app, the PUMA NYC flagship store, palomospain.com.

The collection will be available from 15th of March 2023 in store and online at puma.com in select markets, and from 25th of March 2023 in North America.