Steeped in Japanese sensibilities, the accompanying apparel features a Woven Coat, which boasts Cordura fabric, a two-way zipper, an array of utilitarian pockets, and a rubber PUMA x nanamica badge. Two PUMA x nanamica Hoodies are included in the collection as well, fitted with quarter-zip closures and crafted from 450-gram French terry fabric. The capsule is rounded out by cotton twill Pants and essential striped T-shirts.

The latest from PUMA x nanamica will be available starting August 19, 2023, from PUMA.com, PUMA flagship stores, and selected accounts worldwide.

Global Sports Company PUMA is proud to introduce the Masters of Camouflage Collection, an unique and innovative collaboration between PUMA and Scuderia Ferrari. This collection pays homage to the world of automotive design, drawing inspiration from the intriguing world of car prototypes. With signature black and white camo patterns and exclusive detailing, this collection celebrates the fusion of fashion, technology, and car culture.

This collection stands out through the camouflage-inspired prints: it showcases prototype-inspired camo prints throughout its range of apparel, footwear and accessories. These distinctive patterns emulate the secretive nature of car prototypes and add an element of mystery and intrigue to the collection.

The Masters of Camouflage collection pays a loving tribute to car culture, embracing the spirit of innovation, speed, and cutting-edge design. The collection's details and designs are meticulously crafted to reflect the passion and excitement associated with the automotive world.

With its striking camo patterns, PUMA for Scuderia Ferrari co-branding, and meticulous attention to detail, the Masters of Camouflage collection is the ultimate fusion of fashion and automotive design.

Embrace the spirit of automotive innovation and style with this exclusive collaboration between PUMA and Scuderia Ferrari. Available august 1 st only on puma.com

"We're especially glad for the opportunity to reveal and launch our new Cup kit during our preseason US tour,” said Carsten Cramer, Borussia Dortmund Managing Director. “To us this is a sign of appreciation towards our international fan base, and we hope they enjoy this new fantastic kit as much as our players do.”

The new Authentic jersey features cutting-edge technology to provide optimal performance and comfort on the pitch. Engineered with ULTRAWEAVE fabric, the kit boasts a structured, 4-way stretch design that reduces weight and friction, allowing players to move freely and comfortably. The dryCELL technology integrated into the fabric is designed to keep your body free from sweat.

The Replica version is similarly equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch, or place. Both jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future.

The new BVB Cup kit was revealed for the first time during an exclusive launch event in Las Vegas, where select guests experienced a first look at the kit’s exceptional design, celebrating the fusion of football and fashion. The event also featured stunning BVB branding of The Las Vegas High Roller lighting up the famous Las Vegas’ strip.

The new BVB Cup kit was worn in the preseason game against Manchester United on July 30th at the Allegiant Stadium during BVB’s pre-season tour of the United States.

Celebrate the past and look to the future with the new 2023/24 BVB Cup kit available from July 31st at PUMA stores, PUMA.com, the BVB store at SIGNAL IDUNA PARK, bvbonlineshop.com and at select retailers worldwide.

The Palermo was originally part of a special series of sneakers created by PUMA that paid homage to some of Europe’s most famous capitals, including London, Oslo, and many more. Part of PUMA’s storied history, to this day, the Palermo’s unmistakable DNA evokes a deep sense of football nostalgia.

Two new PUMA Palermo colorways will be available starting August 5, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.

PUMA Hoops is releasing its latest basketball silhouette, the All-Pro NITRO. The next generation of PUMA Hoops shoes are designed to maximize all aspects of your game. Available in a Lime Squeeze colorway, the All-Pro NITRO is a direct descendant of the original Clyde All Pro NITRO, which was released in 2021.

The All-Pro NITRO is the first PUMA Hoops shoe to feature NITRO™ SQD foam: a soft inner layer of NITRO™ foam for cushioning combined with a firm outer layer of NITRO™ foam for multi-directional movements. The silhouette also includes a specially engineered knit upper made with multi-zoned materials for targeted support, a supportive but breathable fit as well as cord lock-down lacing system in the forefoot for lateral stability which extends down through the shoe.

Meant for explosive energy on the court and will be available starting on August 1st at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store and at Foot Locker, Kids Foot Locker and Champs Sports. 

The PUMA Star “Strawberries and Cream” is available starting July 28, 2023, from PUMA.com, PUMA flagship stores, and selected accounts worldwide.

PUMA is also furthering its commitment to the health and safety of female athletes by announcing their investment in a research study that will further explore ACL injuries in women's football. Female players are known to be between 2-10 times more likely to suffer an ACL injury than their male counterparts. This research aims to delve into these injuries' complex dynamics and develop effective training programs with the aim to reduce the risk for female athletes.

One of the paramount outcomes of this research is to further develop PUMA’s women-specific football boots that were launched two years ago. The ongoing research will help to continuously improve the offering for athletes and will be designed considering the unique risk factors identified in ACL injuries in women's football. PUMA aims to transform these findings into practical solutions, undergoing rigorous testing and validation in collaboration with their partners (clubs and players).

"PUMA's commitment to women's football goes beyond the pitch. We're are investing in a comprehensive research study with our partners into ACL injuries in women's football, aiming to understand the risks, develop training programs, and enhance our women's fit football boots. We're dedicated to nurturing athletes, driving innovation, and ensuring player health and safety. The findings of the research will continue to influence our product moving forward and will support the objective with our PUMA partners in helping to reduce the risk of ACL injuries in the women’s game. As a brand PUMA exists to promote equality, identify challenges and work together with our partners to reduce barriers to women playing sport.” - Maria Valdes, Chief Product Officer, PUMA.

PUMA announced the research study at Cockatoo Island, Sydney, in a special panel talk at the newly opened PUMA pitch that hosted initiatives and programs during the start of the Women’s World Cup™.

At the event PUMA and the Institute of Health and Sport at Victoria University in Australia discussed their published insights into the aspects of sports uniforms that prevent or discourage girls to participate in sport. The research gives insights into girls preferences for sports uniforms with the aim to drive further progress within the entire sports industry by pushing performance apparel towards more insight-driven, inclusive designs and igniting conversation around uniform policies. To read more visit here.

NOTES TO EDITOR:

Background on ACL injuries:

• ACL injuries are considered among the most traumatic and debilitating injuries an athlete can sustain in team sport.

• Statistics indicate that only 63-81% of athletes return to the same level of competition following an ACL injury.

• The probability of an athlete tearing their ACL doubles after the first tear.

• In the long term, the probability of developing knee osteoarthritis within the next 10 to 15 years following an ACL injury increases by 20-50%.

• Women have been disproportionately affected by ACL injuries compared with their male counterparts since data began being recorded in the 1990s.

• Female soccer players have been shown to have between 2-10 times higher risk of ACL injury than their male counterparts.

• Historically, ACL research in sports science has been heavily focused on sex-based biological factors ("intrinsic" influences) at the expense of cultural and environmental ("extrinsic") factors. In reality, these two factors are deeply intertwined.

• Successful training programs aimed at preventing ACL injuries often target reducing knee moments.

• When girls and women participate in dedicated training programs, they experience a significant 67% decrease in non-contact ACL injuries. However, application suffers due to adherence levels.

Source: Parsons JL, Coen SE, Bekker S. Anterior cruciate ligament injury: towards a gendered environmental approach. British Journal of Sports Medicine 2021;55:984-990. 

“I absolutely love the new Third kit, it is a proper eye-catcher and will look brilliant on pitch – I can’t wait to wear it in our match against Bayern Munich this week in Tokyo,” said Jack Grealish. “It has been an amazing experience to visit and shoot our campaign in Tokyo, it’s an incredible place and it’s great that we can unveil our new kit here during pre-season.”

To launch the new Third kit PUMA and Manchester City merged football with Japanese culture by capturing content with the players in the famous Tokyo Kabuki Hall and with models in key locations in Tokyo during the team’s pre-season tour of Asia. The Third kit will debut on pitch on July 26th at the Japan National Stadium against FC Bayern Munich.

The new Authentic jersey features cutting-edge technology to provide optimal performance and comfort on the pitch. Engineered with ULTRAWEAVE fabric, the kit boasts a structured, 4-way stretch design that reduces weight and friction, allowing players to move freely and comfortably. The dryCELL technology integrated into the fabric is designed to keep your body free from sweat.

The Replica version is similarly equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch, or place. Both jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future.

The Electrifying Manchester City Third kit is available from July 25th at PUMA stores, PUMA.com, the City store at the Etihad Stadium Store, mancity.com/shop and at select retailers worldwide. 

Note To Editors

The original RS franchise traces its origins to 1984 when PUMA endeavored to create a revolutionary new technology. The PUMA RS (Running System) was the world’s first wearable sports product, and the world’s first smart shoe. The RS’s built-in computer aggregated data, translating it into metrics that allowed runners to become faster, more efficient, and more competitive.

Starting in 2018, the RS family has grown extensively, with the addition of new styles like the RS-X, RSX3, RS-2K, RS-Fast, RS-Connect, RS-Dreamer, and more. Now for 2023, PUMA continues to expand on the RS legacy.

The collection’s matching footwear is centered around the Rider VF Future, the RS-X, and the Slipstream, re-done with a Bikini Bottom-inspired color palette, plus graphic elements evoking SpongeBob’s reading glasses appearing on the strap of the RS-X, and also the tongue of the Slipstream.

Created in collaboration with the beloved Nickelodeon series and Paramount Consumer Products, SpongeBob SquarePants and PUMA’s latest offerings are perfect for any classroom, especially if you’re a student of Mrs. Puff.

The latest PUMA x SpongeBob SquarePants collection is available now from PUMA.com, PUMA stores, and select accounts worldwide. 

Relaxed, archive-inspired streetwear pieces are transformed with tennis-inspired graphics and crisp striping for an effortless clubhouse style. The new range of wardrobe staples is complemented by courtside kicks like the Clyde, Slipstream, and Prevail.

The MMQ Service Line collection is available from 22 July from PUMA flagship stores, selected retailers and on PUMA.com.

Editors Notes

German for “Made with Quality,” PUMA’s Macht’s Mit Qualitat collection represents the finest in PUMA’s design and materials. The concept channels minimalistic aesthetics, contemporary silhouettes, and sophisticated details into one refined vision of quality. Yet another core tenet for the MMQ collection is timelessness, which is represented through an aesthetic marriage between natural beauty and the wonders of human creation.

“I am so excited to have joined a Club as historic and iconic as AC Milan”, said Christian Pulisic. “I am also very happy that we will be touring the United States for pre-season where I get to wear the amazing new kit! The fans will love this kit, it looks great on pitch and in the stands. AC Milan is an incredibly successful club and the iconic Rossoneri’s white kit has become a symbol of those successes over the years. As players, we feel an extra surge of confidence knowing that we carry the legacy of AC Milan's rich heritage with us.”

Casper Stylsivg, Chief Revenue Officer of AC Milan, added: “The new AC Milan Away kit designed by our partner PUMA beautifully captures the essence of our Club's rich heritage, combining it elegantly with fashion and design, symbols of our city. The modern interpretation of the classic white kit symbolizes our commitment to honor tradition while embracing innovation. This kit embodies the spirit of AC Milan, showcasing our commitment to excellence both on and off the pitch. It is a testament to the Club's iconic legacy and our unwavering dedication to push boundaries, leaving a lasting impression wherever we go.”

The new Authentic jersey features cutting-edge technology to provide optimal performance and comfort on the pitch. Engineered with ULTRAWEAVE fabric, the kit boasts a structured, 4-way stretch design that reduces weight and friction, allowing players to move freely and comfortably. The dryCELL technology integrated into the fabric is designed to keep your body free from sweat.

The Replica version is made with 100% recycled polyester and equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch or place. Both jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future.

To celebrate the launch of the new kit, PUMA and AC Milan will be hosting a fashion forward exclusive event in Los Angeles as part of their pre-season tour, featuring AC Milan players and local influencers. AC Milan will debut the new Away kit at The Rose Bowl Stadium in Pasadena on July 23rd when AC Milan take on Real Madrid, as part of the Soccer Champions Tour 2023.

Celebrate football and fashion with the 2023/24 AC Milan Away kit available from July 20th at PUMA stores, PUMA .com, all AC Milan stores, store.acmilan.com and at select retailers worldwide.