The new PUMA x Dapper Dan collection was inspired by the idea of a pre-game runway, with a luxury upcycled aesthetic complemented by knitted materials and allover monogram designs. The collection puts a spin on the classic Clyde sneaker, a T7 tracksuit with PUMA x Dap logo mania, two tees and a reversible padded jacket featuring Dap’s powerful depiction of the PUMA, rhinestones, and the collaborator’s logo. In true Dapper Dan form, he took inspiration from his Harlem roots for this second drop, reflecting on the importance of expression and what that has looked like for him through the years.
Since the early ‘80s Dap has been a pioneer of design, remixing symbols to create his own signature style. What started as him selling his luxury goods out of the trunk of a car, led to him wrapping cars in his designs for his hip hop clientele, and ultimately opening an atelier that people looked to for the full, Harlem experience.

The new jersey pays tribute to the year of the Rabbit with a moon-inspired all-over print and golden details that mark the successful mission of China’s lunar rover, the Jade Rabbit in 2013. The Blazing Blue and Matte PUMA Gold jersey also features a unique sign-off on the neckline combining the Manchester City logo with bespoke interwoven rabbits.

For this collaboration, Christelle Kocher is leading the way, applying her couture knowledge to an activewear-oriented collection. “I am a fashion designer, but I am also a physically active woman. I started doing team sports at 8, competing in handball quite seriously until I was 18”, she says. “Ever since, barely a day passes without me doing some form of physical exercise. I run, box and do yoga. So working with PUMA on this project gave me a unique, challenging opportunity to bring together my fashion expertise and the kind of technical elements necessary to good performance wear.”

The gravity-defying ULTRA SL has been constructed to unleash your top speed. The ULTRA is crafted from high-performance ULTRAWEAVE material. An ultra-thin woven upper with super-lightweight yarns for optimal lightweight support. The upper features a special GripControl Pro skin that provides an enhanced texture for decisive command over the ball and is combined with an ultra-lightweight PEBAX outsole for lightning-fast acceleration. The ULTRA SL upper is made with at least 30% recycled content as a step toward a better future.

The collection is a representation of Memphis’ love for fashion and passion for helping the next generation. The capsule utilizes blue wash and pristine color tones throughout the ultra-slick garments. PUMA’s jumping cat logo combines with Depay’s BADTTW wordmark with a bespoke graphic created by Memphis that is placed across the back of the t-shirt and jacket.

“I love to express myself and be creative with what I wear. I love that PUMA gives me the platform to be creative and let me do my thing, “said Memphis Depay. “They have given me creative freedom on the iconic T7 tracksuit, which to me is a real honor knowing so many legends have worn it. I love what PUMA brings to the pitch, but a special part of our relationship is being able to work on passion projects outside of football. The BADTTW logo connects with me on many levels: fingers in both ears when I score. Blind and deaf to the world. It strengthens my focus and makes me stronger. I want my brand to convey that. This is the start of numerous exciting projects I have planned with PUMA.”

The oversized winter jersey features dryCELL performance technology designed to wick moisture from the body and keep you free of sweat and is made with at least 50% recycled material. The half-zip reversible jacket includes ULTRAWEAVE, ultra-light, 4-way stretch fabric engineered to reduce weight and friction.

The jacket also includes warmCELL breathable warm weather technology designed to trap heat close to your body and keep you warm. The jacket is made with at least 50% recycled material as a step toward a better future.

The PUMA Archive Remastered collection also includes a medley of classics and future-retro silhouettes, including the Suede and RS-X, plus the Rider and Slipstream, all of which come with gold hardware accents and a commemorative hangtag.

A timeless color palette of black, white, and green runs through the entirety of the collection.

Honoring and elevating the style codes of New York City, PUMA and Rhuigi team up for a statement capsule, including a Faux-Leather Down Jacket, accompanied by the iconic PUMA Suede.

Utilizing his keen eye for re-interpreting American classics, Rhuigi covers the Faux-Leather Down Jacket with collegiate-style appliques and patches to create a narrative red-thread around New York City - the city that never sleeps.

The accompanying PUMA Suede is decked out in premium black leather, featuring textural details reptile debossing on the heel, plus the year “1991” stamped in gold.

What’s more the all new BMW LGND incorporates many styling cues which are synonymous with the Bavarian marque, while also utilising the very latest in footwear development technology. In addition to chrome accents - inspired by M4 trim pieces - and adaptive reflective materials - inspired by the M4’s unique headlight system - and dynamic T-Toe shape - spread by the M4’s aggressive bonnet styling - the BMW LGND also features the world famous “Hofmeister Knick”.

Just like BMW’s kidney front grille, the Hofmeister Knick is a design signature calling-card for the manufacturer, and has been proudly featured on every model since the advent of the BMW Neue Klasse models in 1961. Named after its creator, Wilhelm Hofmeister, who led the BMW design department between 1955 and 1970, the feature is the bend at the C-Pillar, representing a turn in the window lines which separates the rear side windows from the rear glass.

A variety of everyone’s favorite styles are included in this pack – ranging from classics brought back from PUMA’s archive to some of their most recent releases in the last couple of years, these include Mayze, Mayze Stack, Slipstream, Slipstream Hi, RS-X, RS-X Hento, Teveris Nitro, Suede Mayu, Cali Dream, and Orkid.

While the collection’s graphics and colour tones are deeply rooted in the Japanese endurance racing scene, it also celebrates PUMA’s long standing history in motorsport as a proud sponsor of some of the era’s most recognisable racing teams and machines. Translating this incredible racing legacy to the street; the Evolution Super Series collection features carefully curated pieces of outer- and inner-wear apparel, as well as three different choices of footwear.

The outer-wear lineup consists of the PUMA X FLGNTLT Corduroy Jacket, and PUMA X FLGNTLT relaxed fit pants - which combine a street style with workwear inspired elements. Fans can also choose from three colourways of the PUMA X FLGNTLT Hoodie (black, cream, green), while the
PUMA X FLGNTLT T-shirt lineup is available in black, cream, green and blue.

The collection comprises sporty basics alongside timeless outerwear, and a curated offering of footwear. Gym-ready essentials like the Oversized Hoodie and Relaxed Sweatpants compliment more tailored options like the new T7 Cropped Jacket and the Oversized Puffer Jacket.