The debut collection within the We Are Legends platform, “The Yard”, is inspired by Homecoming – a tradition in many high schools and colleges in the United States where they welcome back former students and members. The collection features men’s and women’s apparel in a bright palette of maroon, purple, and orange. Designs use material mixing & multi-placed collegiate graphics that unify schools, yard culture, & heritage. PUMA classics like the Suede are revamped with modern accents, shapes, and a neo-archival head-to-toe style. Design details references styles worn by HBCU students in the past and currently, capturing the culture’s deep history and honoring their contributions to American style.

“The Yard”, the first collection under the We Are Legends platform will release globally on October 1, 2022, on the PUMA app and at the New York City Flagship store. On October 3, 2022, the collection will be available on PUMA.com and select retailers worldwide with a retail price range of $40 to $120.

PUMA and Neymar Jr. launch their new collection ahead of PUMA “Generation Fearless,” a campaign that centers around the way football transcends generations to positively charge youth culture.

The collection is available starting September 22nd, 2022, from PUMA.com and select retailers.

PUMA Luxe Sport is available starting September 17, 2022 from PUMA.com and select retailers.

RE:COLLECTION products will be available in the Autumn/Winter 2022 season in PUMA stores and on PUMA.com.

COLLABORATIONS INCLUDED

• AC Milan: Our collaboration with AC Milan reaches back to their heritage roots to celebrate Paninari subculture. The drop is inspired by groups of young people frequented the Paninari Café in the Milanese metropolitan area, adopting favored brands and establishing their movement. Collection pieces celebrate this subversive group of streetwear enthusiasts, featuring premium woven labels, storytelling patches, and embroidered detailing.
• Dapper Dan: Taking inspiration from the idea of a pre-game runway, PUMA x Dapper Dan combines PUMA’s sport heritage with Dapper Dan’s exquisite workmanship to create a luxury upcycled aesthetic, complemented with knitted materials, tailored styles, and elevated colors.
• June Ambrose: The first co-branded collection by June Ambrose and PUMA, 'Keeping Score' explores the idea of reflection - how we as a community of women keep score for ourselves and one another.
• Koche: PUMA's first-ever collaboration with the Paris-based fashion label Koché, the collection celebrates women at the intersection of fashion, fitness, and femininity with silhouettes that blur the lines between performance and lifestyle.
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• MMQ: “Macht’s mit Qualität.” Translated from German, it means “Made with Quality” and represents the finest in PUMA’s designs and materials.
• Palomo: A first-ever collaboration between PUMA and PALOMO SPAIN, the collection takes a genderless approach to add an avant-garde touch to PUMA silhouettes, featuring a ‘70s-inspired color palette and graphic design details.
• PAM: Working to engage the consumer in a meaningful, thought-provoking, and exciting experience, this first collection blurs the lines between sports/activity, Hobby, virtual /actual, urban/outdoor, object/function and so-forth

Talents included Abby Steiner*, Aditi Shaw, Alabama Barker, Alex Toussaint*, Alton Mason, Brooklyn Beckham, Cindy Bruna, Dapper Dan*, Delilah Belle, Dixie D'Amelio*, Duckie Thot, Elaine Thompson-Herah*, Emma Brooks McCallister, Jodie Woods, Joey Badass, Kyle Kuzma*, Lauren London, Missy Elliot, Olivia Amato, Olivia Palermo, Olivia Ponton, Olivia Holt, Remi Bader, Richie Akiva, RJ Barret*, Rickey Thompson, Skepta*, Smino, Scoot Henderson*, Tezza, Quavo, Usain Bolt*, Winnie Harlow*, Young Emperors, Yaroslava Mahuchikh*, 24KGOLDEN.

Neymar da Silva Santos Jr.* and Skylar Diggins Smith* were 3D scanned prior to the show and appeared digitally on LED screens flanking the runway.

*PUMA Ambassador

Those who minted a Nitropass can receive two NFTs – one tied to physical products and one that unlocks a customized experience linked to their chosen shoe. Following the Futrograde show, minters can claim their physical sneakers by burning their product-claimed NFT. This marks unchartered territory for the brand in the web3 space, establishing its first PUMA-owned NFT that links digital design with in-real-life physical products for consumers.

For the digital product design, PUMA encouraged their in-house designers to push the creative boundaries to envision what a 3D digital sneaker could look like. “Our team of designers took a lot of liberties when envisioning these footwear styles. We told them the sky is the limit. As a result, we were able to harness their creativity without the typical confines and limitations of our shoe production process,” said Heiko Desens, Global Creative Director and Head of Innovation. “What is just as impressive as the actual designs is the fact that we were actually able to work with development to bring these stunning designs to life.”

David Stamatis, Executive Creative Director and Partner at FTR explains, “We're dedicated to bringing great creative ideas to life through immersive experience, technology, and community. This project, and our partner in PUMA, gave us agency and trust to push into the unknown and test how these creative components can be put together to innovate in the storytelling around product, fashion, and brand. Creating a truly phygital experience has opened our eyes to the immense opportunity for brands in the future."

Visitors can enter PUMA’s Black Station experience at blackstation.puma.com. A limited quantity of NFTs and subsequently exclusive sneakers exist. Visit PUMA’s discord page to learn more about the project.

The first drop of the PUMA x MCM Slipstream Lo will be available globally from September 8th at MCM Worldwide in-store and online and from September 10th globally in selected PUMA Stores and its Luxury Distribution partners with a retail price of 500 Euros.

For fans to join the celebration of Giallo Modena in the year of Ferrari’s 75th anniversary, the replica Team T-shirt Giallo Modena Special Edition will be available online on puma.com, via selected PUMA stores, as well as in Ferrari boutiques and on store.ferrari.com.

With precise lines and timeless, comforting colours ranging from beige, white and pale blue to navy blue, burgundy and vivid yellow, the gender neutral collection - which spans 15 styles - is rich in classic team sports references. Highlights include a bell bottom T7 tracksuit in cotton and polyester, complete with piping embroidered with the sinuous PUMA x Palomo Spain logo. A football-inspired half-zipped polo blends embroidery and jacquard, T7 nylon shorts match with classic tees and terry tank tops, and a nylon coat and printed long sleeve jersey top complete the ready-to-wear offering.

Footwear includes the nostalgic Weekend sneaker as well as the Nitefox loafer, featuring a bold, trail-inspired outsole. A laced boot version of Nitefox is also available. Accessories

provide a chic finishing touch with the bicolour Grip bag, the burgundy Crossbody clutch, an embroidered cap and a printed satin scarf, a Palomo Spain collection fixture.

“Palomo Spain’s take on fashion is always warm and welcoming, whether through his choice of colours, materials or references. The brand’s happy ethos immediately spoke to us, and its sense of rebelliousness, defiance of stereotypes and celebration of self expression is also what PUMA stands for”, says Heiko Desens.

The PUMA x Palomo Spain collection will be available on PUMA.com, select PUMA Stores, palomospain.com, and selected retailers worldwide with a retail prices ranging from 40 to 450 Euros.

“As a result of the COVID-19 Pandemic and the closure of gyms and studios, we saw more and more people looking to the outdoors for fitness, health, and wellness,” said Erin Longin, General Manager, PUMA Run Train. “We knew this would be a lasting behavior and people were looking for gear that would perform in the outdoor environment, which is why we created SEASONS as an extension of our RUN PUMA performance collection.”

The apparel collection uses cell technologies—stormCELL, rainCELL, dryCELL, and warmCELL—to protect against the elements. Key products in the launch collection feature a waterproof Stormcell Jacket, Raincell Jacket / Pant, and Down Jacket for the autumn, winter season. The collection also features new additions to PUMA’s trail running footwear offering with a new, lightweight trail shoe in FAST-TRAC NITRO GTX and an updated Voyage NITRO 2 GTX.

For multi-terrain. For outdoor conditions. For all SEASONS.

SEASONS Stormcell Jacket

Providing extreme weather protection, the Seasons stormCELL Jacket is a high-performing go-to when the going gets tough. Made with Sympatex—a three-layer waterproof, windproof, and breathable textile, the seam-sealed shell features an oversize adjustable hood with reflective bungee collar, hook and loop extended cuff, bonded two-way pit zips, and hem adjustments for a customized fit. Countless dry storage options—including multiple water repellent bonded zipper options and hand pockets with an internal bag—mean you’ll be prepared for whatever comes your way.

SEASONS Down Jacket

Conquer winter in the Seasons Down Jacket, featuring innovative warmCELL—a thermal insulation that traps heat close to the body for supreme warmth. An adjustable fitted hood, elastic bound cuff, and technical hem adjustments enhance the performance of this chill-proof style. Zip hand pockets are ideal when temps drop, while an internal chest pocket with packable bag and stow pockets will protect your stuff so you can focus on more important things, like your outdoor excursion.

SEASONS Raincell Jacket

An elevated water-repellent outer layer, the Seasons rainCELL Jacket features an adjustable hood with visor and bungee collar for wet weather protection. An extended cuff with hook and loop closure offers additional coverage and a secure fit. Internal seam sealing in key areas acts as an extra barrier so you can power through, whatever the forecast. Two bonded zip-front pockets provide convenient dry storage for everything—from phone to fuel.

SEASONS Raincell Pant

Featuring stretch material, the Seasons rainCELL Pant provides water-repellent coverage without restriction. Reinforced articulated knees further the ease of movement and add durability, while an elastic back waistband with belt loops and full zip fly with hook and loop closure ensure a stay-put fit. The gusseted zipper ankle offers enhanced shoe coverage, and two bonded zip front pockets are ideal for stashing essentials. Adventure on—rain or shine.

FAST-TRAC NITRO GTX

Featuring a waterproof and breathable GORE-TEX upper, the FAST-TRAC NITRO GTX thrives in challenging conditions. A durable rubber PUMAGRIP ATR outsole provides reliable multi-terrain traction, while NITRO foam is ultra-responsive and cushioned. Light up your next adventure with sleek, reflective branding.

VOYAGE NITRO 2 GTX

With waterproof GORE-TEX, the Voyage NITRO 2 GTX keeps moisture out while still offering ultimate breathability. The outsole is next level with innovative PUMAGRIP ATR—a durable rubber compound designed for harsh elements and tough trails. NITRO foam provides propulsion and cushioning, while the bootie construction ensures dirt stays on the trail.

DEVIATE NITRO 2 WINTERIZED

Optimized for inclement weather, the Deviate NITRO 2 Winterized is an all-season upgrade to its award-winning predecessor. Featuring a water-repellent upper, the new iteration also

incorporates a full-length layer of premium NITRO Elite foam at the midsole for supreme cushioning and peak propulsion. A reworked PWRPLATE acts as a lever for maximum energy transfer at toe-off, while improved traction rounds out this tech-packed running shoe.

PUMA’s SEASONS Collection will be available starting September 2022, on PUMA.com, PUMA Stores, and selected retailers worldwide.