Show your support for PUMA and Oracle Red Bull Racing on the street and the circuit by discovering the collection in selected PUMA stores and online at puma.com.

Photographed by Jordan Hemingway and choreographed by John Byrne, the campaign features the dance crew from Dua Lipa’s ‘Future Nostalgia’ tour, Samantha Grover (She/Her), Didde-Mie From (She/Her), Jason Nguyen (They/Them), Zaccary Mile (He/Him), Fatou Bah (She/Her), Robyn Laud (She/Her), Sharon Mangoendinomo (She/Her), Demi Mensah (She/Her), Kane Horn (He/Him), Lamaar Manning (He/Him), and Shawarah Battles (She/Her).

PUMA x Dua Lipa Flutur Drop 2 collection will be available globally starting July 14th, 2022 from PUMA.com and select retailers.

"Working with PUMA to craft the first women’s signature basketball sneaker in the last 12 years was an honor,” said Breanna Stewart. “I hope that this is the first in a legacy of signature sneakers to come for women athletes across all sports and serves as inspiration for all young people that this, along with any achievement, is possible.”

The Stewie 1 provides multi-zoned monomesh layers for targeted support, breathability and comfort along with NITRO Foam technology for superior responsiveness and cushioning while remaining lightweight, and a Molded Heel Counter for additional stability and lockdown marked with scars to represent Stewie’s two Achilles surgeries.

“Throughout her career, Breanna has always been a champion for athletes both on and off the court,” said Adam Petrick Chief Brand Officer at PUMA. “A signature sneaker was long overdue, and our team at PUMA has been proud to work with her to see this come to life. Just as importantly, we are excited to see athletes of all ages, backgrounds and genders wearing The Stewie 1 as a reminder that equal representation and access is a must in sports.”

An apparel pack consisting of nine items will also launch in tandem with the Stewie 1, inclusive of the Stewie Packable Jacket, Stewie Packable Snap Pant, Stewie Sports Bra, Stewie Shorts, Stewie Crewneck, Stewie Legging, Stewie Graphic Tee, AOP Graphic Tee, and Stewie Jersey. Stewie’s first product collaboration with PUMA – an apparel capsule titled Overdue – was unveiled in October 2021 as a teaser for what’s to come. The performance packed kick is unmatched on all fronts. Retailing for $35-$140, the Stewie 1 and accompanying apparel will be available this fall in North America on PUMA.com, at the PUMA NYC Flagship store and select retailers.

The PUMA Hoops roster includes WNBA athletes Skylar Diggins-Smith, Jackie Young, Katie Lou Samuelson and NaLyssa Smith.

“We are delighted to launch our new Home kit for the 2022/23 season today,” said Casper Stylsvig, AC Milan’s Chief Revenue Officer. “The jersey will proudly display the tricolore symbol from the extraordinary victory of the Club’s 19th Scudetto title. This kit represents the heritage and the future of our Club, that is inextricably and deeply connected to the city of Milan, and its innovative vision both on and off the pitch.”

The new jersey arrives in two iterations. The authentic jersey features ULTRAWEAVE performance fabric and dryCELL sweat-wicking technology, making the jersey the lightest and most comfortable PUMA has ever made. The Replica version is made with 100% recycled polyester with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch or place.

Celebrate generations of Milanese heritage with the 2022/23 AC Milan Home kit available from July 4th at PUMA stores, PUMA.com, the AC Milan store at the AC Milan Stadium, acmilan.com/shop and at select retailers worldwide.

About the T7 Campaign PUMA shares an evening with Lauren London, who styles the T7 collection in her own unique way during an evening on the town in Los Angeles.

“The T7 is an essential part of my wardrobe because it's fresh, it’s easy, it’s comfortable, and it’s fly. When I think of a PUMA tracksuit, all I have in my mind is the T7. -- Lauren London

PUMA’s 2022 T7 collection is available starting July 1st, 2022, from PUMA.com and select retailers.

Within a vast downtown space transformed by light, music and dynamic projection effects, guests will rediscover PUMA’s sport fashion vision. Across men’s and women’s collections, there will be remixed retro signatures, upcoming collaborations, custom pieces, and future-leaning looks that emphasize elevated, active style and expressive individuality.

Alongside the show, PUMA will reveal a digital experience that integrates interactive components to engage a global audience, further establishing PUMA in the web3 space after several collaborative projects in the first half of the year.“We are thrilled to be back on the official CFDA/NYFW calendar,” says Adam Petrick, Chief Brand Officer of PUMA. “Returning to fashion week for the first time in several years is significant for us because we knew we needed the right combination of factors to be present.  With an emphasis on digital, a great line up of ambassadors and an amazing creative partner in June Ambrose, the foundation and creativity for a great show are there. And we’re excited that this can be the moment for us to bring it to life.”

FUTROGRADE will feature a multitude of PUMA family members, from athletes to celebrities.

Heritage elements – from the T7 track-inspired formstrip to the iconic leaping logo – will converge with bold futuristic designs. Collaborations from the likes of Dapper Dan, Palomo, AC Milan and Koché represent a significant part of the show, each one interpreting the brand’s heritage with a unique twist.  A range of FW22 pieces will be available immediately following the show with others arriving for SS23.

The selection of looks, from both the current and upcoming seasons, is being curated by PUMA Creative Director, June Ambrose, who has also designed a number of exclusive runway pieces.  "My life and work has been rooted in street-culture and developing the relationship between urban sensibilities and industries. When I entered the business nearly three decades ago, my mission was to influence generations of people who dream about being seen. This perspective is what I bring to PUMA and it reflects my mindset as I curate the FUTUROGRADE show. I want to connect the emotional narrative of our lives, to the show, through the cyclical nature of fashion. I’m excited about the audience’s perception of how we are presenting the idea of ‘a future-forward classic’; tapping into nostalgia and reimagining it for the future. I want this concept to challenge the audience to be creative with their present, as they forecast what's next."

Petrick adds, “It is our aim that this experience, whether in person or immersed digitally, will illustrate the history and heritage of our brand through a reimagined and futuristic lens.”

David Stamatis, Executive Director and Partner at Future, a company that creates, partners and invests in ideas and content, is leading both creative direction and digital production of the show experience.

Closer to the show, PUMA will provide additional details about the digital components developed to define a multi-layered and original experience. With FUTROGRADE, PUMA will showcase its distinct culture of fashion, music, and sport.

News of the partnership was shared at an event hosted by 10KTF last night in New York. Their event was one of many hosted during the week of NFT.NYC, a conference attended by crypto industry professionals, traders, and other web3 enthusiasts. The official announcement confirms weeks of speculation after PUMA tweeted a video previewing the new release of a classic sneaker. Camouflaged in the video is a frame with the shop’s logo and Wagmi-san at his storefront. Despite how hidden it may have been, the subtle clue was quickly discovered and fueled conversations around its meaning for 10KTF collectors.

“PUMA values the extremely engaged and passionate community that Wagmi-san has nurtured,” said Adam Petrick, chief brand officer at PUMA. “We’re excited to join 10KTF and bring a physical layer to the current digital experience.”

Wagmi-san has previously alluded to his ambitions of bringing physical goods beyond the metaverse.

“Thanks to the rise of our 10KTF community and the like-minded craftspeople at PUMA, a long-held dream of mine gets to be fulfilled. I am grateful for the opportunity to bring our crafts and our stories into the physical realm and usher in a new era for New Tokyo,” he said.

For now, New Tokyo includes collectors of 10KTF, plus 16 additional NFT communities. This includes Gutter Cat Gang and Cool Cats, who have also partnered with PUMA as the sports brand becomes increasingly active in the web3 space. 

Further details of the project will be released this summer. 

The PUMA ORBITA Serie A football offers a unique configuration of 12 large star-shaped panels which results in a reduced number of seams. The ORBITA uses state-of-the-art technology to create the optimal sphere that maintains its shape and allows for less water absorption.

“Over the last year and a half, we have developed, tested and modified the new ORBITA to create a ball that will perform at the highest level. The new 12 star-shaped panel configuration results in the optimal sphere to allow for better connection on the ball,” said Thomas Schwarz, PUMA Head of Product Line Management Teamsport Individual. “We are excited to see the new ball in action in one of the top leagues in the world and we hope it will provide beautiful moments on the pitch.”

A POE foam is added to increase touch sensitivity, providing a firmer feel and better bounce consistency. In addition, the 1.2mm textured 3D PU surface improves aerodynamics and makes the ball more resistant to abrasion and wear, resulting in increased durability. The ball also features a rubber bladder and PAL (PUMA Air Lock) valve for optimal air retention and rebound properties.

The ORBITA ball is a FIFA approved match ball, a guarantee of high performance that will be the center piece of masterful football by PUMA players Olivier Giroud, Alessandro Bastoni, Milan Škriniar, Alex Sandro, Emil Audero and Davide Frattesi.

"The launch of a new match ball is always very important at the beginning of a new season as it is the object that most evokes dreams and memories in each of us,” said Luigi De Siervo, CEO of Lega Serie A. "PUMA's ORBITA Serie A match ball features a modern and eye-catching design that will certainly appeal to younger generations. Moreover, the references to the Italian flag and the league logo strengthen the brand identity and its international recognition. The high quality of the materials will guarantee optimal performance to allow the protagonists on the pitch to offer the best possible show.”

The PUMA ORBITA Serie A 2022/23 match football is available from July 1st at PUMA.com and at select retailers worldwide.

The limited-edition will be released on 9th of June via puma.com, shop.porsche.com and on 10th of June at the Porsche Museum Shop.

The 2022 PUMA Slipstream will be available globally starting June 9th and throughout summer of 2022 on PUMA.com and selected retailers.

In addition to the new Home kits, PUMA has unveiled custom PUMA x LIBERTY editions of signature silos the FUTURE 1.4 and the ULTRA ULTIMATE football boots in women’s specific fits. Both boots feature bespoke LIBERTY floral patterns and customized logos complimenting the PUMA cat and PUMA formstrip in PUMA White and Pristine colorways. The collection also features special edition ULTRA GRIP 1 HYBRID LIBERTY Goalkeeper gloves to be worn by the PUMA female goalkeepers at this summer’s major tournament.

“Women’s football has always been a priority for PUMA and for this summer’s major tournament we have collaborated with iconic British retailer LIBERTY to produce bespoke jerseys for our female athletes to be worn on the biggest stage. Along with the custom kits all PUMA athletes will wear special edition FUTURE and ULTRA LIBERTY football boots in women’s specific fits. This will also mark the first FUTURE women’s specific fit, with this summer’s tournament being the perfect place to debut.” said Marco Mueller, Senior Head of Product Line Management Teamsport Apparel. “The specially designed high performance ULTRAWEAVE jerseys and custom women’s boots are designed to give our players the extra edge this summer. Women’s football is reaching new levels and now is their time.”

The new Home kits and signature football boots were launched exclusively in London – the home of this summer’s tournament on June 1st to celebrate women’s football, hear from some of the PUMA national team players who will be at the European Championships and explore all the latest PUMA x LIBERTY products.

The PUMA x LIBERTY women’s national team Home kits are available from June 13th at PUMA.com, PUMA stores and leading retailers worldwide.