Herzogenaurach, Germany, 29 September, 2022
Alfa Romeo F1 Team ORLEN drivers visited largest PUMA flagship store in Southeast Asia ahead of 2022 Singapore Grand Prix
Global sports company PUMA is celebrating Formula 1´s return to Singapore, as well as its status as official partner and race gear supplier to the Alfa Romeo F1 Team ORLEN by hosting drivers Valtteri Bottas and Zhou Guanyu at PUMA’s largest Southeast Asia flagship store on Wednesday 28th September.

Located in the ‘313@Somerset’ Shopping centre, on the popular retail focused Orchard Road, the new flagship store, which has been open since the 18th of July, is a focal hub for PUMA products, fans, ambassadors and activations in Southeast Asia. Showcasing the full range of PUMA’s athletic fashion and fitness categories, through 7,100 square feet of immersive store experience, the store is also the first street-facing duplex store in the Far East.

 

In addition to meeting fans and getting a chance to browse all the latest exclusive and limited-edition PUMA products available in the flagship store, Valtteri and Zhou conducted livestream sessions, and interviews with media and influencers.

PUMA’s partnership which was agreed at the beginning of the 2022 season is the latest step in PUMA’s long standing motorsport heritage and showcases PUMA’s cutting edge and fully customized race gear - as worn by the team’s drivers; Valtteri Bottas and Zhou Guanyu. Not just limited to the cockpit however, PUMA also supports the Alfa Romeo F1 Team ORLEN with the latest training gear and trackside sneakers, as part of their travel gear, as they move around the world during the 2022 season.

 

Alfa Romeo F1 Team ORLEN driver Zhou Guanyu, who shares an equal passion for fashion as motorsport, said: “To get the opportunity to check out the largest and first-ever PUMA store in Southeast Asia is very exciting. The immersive design of the whole place is incredible - the teams behind it have done a fantastic job. I always said that if I wasn't a driver, I would be designing clothes or sneakers maybe, so to be part of this activation with PUMA is a great opportunity.”

 

Valtteri Bottas who has had a long-standing relationship with PUMA through his previous team and now the exciting partnership with the Alfa Romeo F1 Team ORLEN added: “PUMA always knocks it out of the park with their style and products, so I was looking forward to taking a small break from the paddock to visit the first-ever PUMA flagship store in Southeast Asia. We really enjoy the relationship with PUMA as our official race gear supplier and such activations are always great to step out of the routine ahead of the GP weekends.”

 

Eleanor Wang, Head of Marketing, Southeast Asia, PUMA, added: “Set in the heart of Singapore’s shopping belt, our Flagship is the biggest duplex street-facing store in Southeast Asia, which opened just last month. Through the store, we want to provide a more immersive, experiential journey with PUMA, establishing a meaningful connection with our consumers through the brand, products and amplified opportunities for our consumers.

“With that, we are privileged to have both Valtteri Bottas and Zhou Guanyu visit PUMA’s Flagship store. Motorsports has always been a key performance category for us, and we want to continue uplifting and fueling passion for motorsports fans, by transitioning these pure performance products into the PUMA collection from track to street. The store will be decked in line with Singapore’s F1 Grand Prix weekend; PUMA is proud to be the official race gear supplier for Alfa Romeo F1 Team ORLEN this year.”

Herzogenaurach, Germany, September 26, 2022
PUMA’S FANDOM COLLECTION CAPTURES VIBRANT SPIRIT OF SPORTS FANS AROUND THE GLOBE

With the drop of its latest Fandom Collection, PUMA celebrates the vibrant fan culture of Accra, Ghana and showcases what football means to a new generation of fans everywhere.

To truly honor the inspiration for this collection – the fans themselves – PUMA accompanied Ghanaian football star Mohammed Kudus to his hometown of Accra, Ghana to shoot the Fandom campaign on location.

The resulting imagery features real fans and players against the colorful backdrop of their city and captures the unbridled energy that explodes when passionate individuals are united by sport.

The Fandom Collection is as bold and bright as the new generation of football fans it pays tribute to. On the apparel side, tees in vibrant, off-beat colors feature all-over prints that catch the eye. Sweat and track suits range from essential black and grey styles to the edgier contrasting color blocks. But the signature detail that embodies the larger-than-life spirit of this collection is the oversized PUMA logo leaping off every item.

 

The footwear collection brings in the same fresh greens, pinks, and lavenders as the apparel, offering a fun new take on timeless silhouettes such as the Suede, CA Pro, Rider FV, and TRC Blaze. Overall, from its strategic pops of color to its splashy graphics, the Fandom collection has something for everyone, from adults to kids. Combining classic PUMA design with the flair and technology of today, these statement pieces are sure to become closet staples. 

 

 

Mohammed Kudus, who plays for Ghana’s national football team as well as Ajax, invited PUMA to see                                                     

Accra through his eyes for the Fandom shoot. The project came to life as an origin story of sorts, a direct
portal to the places that played a significant role in his sports journey and continue to represent the fan
lifestyle in his hometown.

 

Mohammed Kudus, who plays for Ghana’s national football team as well as Ajax, invited PUMA to see
Accra through his eyes for the Fandom shoot. The project came to life as an origin story of sorts, a direct
portal to the places that played a significant role in his sports journey and continue to represent the fan
lifestyle in his hometown.
 

Mohammed Kudus, who plays for Ghana’s national football team as well as Ajax, invited PUMA to see
Accra through his eyes for the Fandom shoot. The project came to life as an origin story of sorts, a direct
portal to the places that played a significant role in his sports journey and continue to represent the fan
lifestyle in his hometown.
 

 

The Fandom Collection aims to capture that spark of authenticity and give a sartorial voice to the spirit of interaction and celebration that brings fans together around the world. This collection is available starting today in PUMA stores, PUMA.com and selected retailers across the globe. 

 

Herzogenaurach, Germany, September 26, 2022
LEAVE YOUR LEGACY WITH THE CP COLLECTION
PUMA has today launched the striking new CP collection in collaboration with Christian Pulisic. With his first signature collection, PUMA and Christian channel the drive, hustle, and fearless mindset that made him the leader of a new generation, on and off the soccer pitch.

The American inspired collection images were captured near Christian’s residence in Florida and was worn by Christian and youth soccer players from the United States who he hopes to inspire as part of his legacy project.

A project that will see Christian open small-sided soccer pitches across America to give kids the chance to play soccer, with the aim to increase participation at grass roots level. Christian is a firm believer that soccer is for everyone and through the legacy project this is his biggest goal.

 

The new collection features his brand new CP logo throughout, with bold graphics and colors inspired by Christian’s legacy in the making. The collection also marks the first reveal of his brand new logo that was created collaboratively between Christian and PUMA.

The collection features Christian’s very own red, white and blue inspired ULTRA Soccer Boots, the CP Soccer 2 LS Jersey, CP Soccer Jersey and the CP Track Jacket all in adult and junior sizes with the CP Soccer Pant in adult sizes only. The collection also features the CP10 Performance Ball and the CP10 Graphic Ball.

 

Leave a legacy with the CP collection, available from September 26th at PUMA.com, PUMA stores, the PUMA App and select retailers worldwide.

 

Herzogenaurach, Germany, September 22, 2022
PUMA AND NIKITA PARRIS OPEN NEW SPORTS COURT TO GIVE THE YOUTH OF TOXTETH ACCESS TO FACILITiES TO PLAY SAFE AND CHASE THEIR SPORTING DREAMS
PUMA hosted a special event which featured the opening of the facility, attended by family, friends, and local children from Nikita’s local leisure centre

The new sports court was unveiled by Nikita in a special launch event in Toxteth with her friends and family from the community. The event hosted a group of young girls and boys from the local leisure centre to meet their hero and play in a number of small sided games to celebrate the opening of the new facility. The new sports court will be open to all children in the local area giving everyone the chance to play.

 

Speaking at the opening of the Nikita Parris x PUMA Sports Court, Nikita Parris said, “I am so proud to be able to give back to my community. I grew up in the area and this sports court was the start of my football journey. I want to inspire a new generation of young girls and boys to try sports and to pursue their dreams of playing sport at the highest level. This is a place I felt safe as a child and now I want to provide a safe place for a new generation of children in the area.”

 

 

The project began when Nikita decided the time was right to refurbish the old facility where she started to play football as a young girl. The aim is to give a new generation the platform to enjoy playing sport.

 

Herzogenaurach, Germany, September 22, 2022
PUMA ILLUSTRATES THE POWER OF BLACK EXCELLENCE THROUGH THE LAUNCH OF ‘WE ARE LEGENDS’, A PLATFORM LED BY PUMA’S NEW ERA OF BLACK DESIGNERS

We Are Legends is PUMA’s new storytelling and product developing platform celebrating Black excellence and cultural impact. The collection seeks to honor the Black creatives trailblazing influence on cultural progression around the globe and strives to empower and amplify the voices of our Black community—our legends.

Championed and led by an internal collective of Black designers, the name, “We Are Legends”, reminds us to celebrate the now in Black culture and not just the rich history of past.

The We Are Legends mission is to both increase representation within the design industry and drive real change within the very communities we are celebrating. The collective established a 3-pillar model to ensure this initiative is making a tangible impact over time through donation, awareness, and community. Through We Are Legends, PUMA aims to be the brand that fights for representation in the design industry and the world.

“The name, We Are Legends, comes from the idea of celebrating the now in Black culture. Often when we celebrate Black culture, we look to the past. However, our collective wanted to help change this narrative by empowering people to speak up in their most authentic voices now, to create their own legacy that will be legendary. We Are Legends shines the light on both the legacy of this design collective and the legends within their own communities." - Ariel Weeks, Chair of the PUMA B-Bold ERG and Footwear Merchandising Manager

“I am extremely proud to introduce the world to We Are Legends, a collective of black designers who are a prime example of when employees step up to drive and be the change that they want to see. This first collection within the We Are Legends platform, The Yard, is a homage to the spirit of the beloved HBCU experience and a celebration of Black excellence.” The goal of We Are Legends is to not only tell stories that are authentic and highlight the beautiful aspects of black culture, but through this platform PUMA will aim to lead the charge in activating the next generation of black creatives through building early awareness and providing accessibility to roles in this industry via strategic partnerships, mentorship, and education.”- Michelle Marshall, Director, Diversity, Equity & Inclusion (PUMA North America)

 

The debut collection within the We Are Legends platform, “The Yard”, is inspired by Homecoming – a tradition in many high schools and colleges in the United States where they welcome back former students and members. The collection features men’s and women’s apparel in a bright palette of maroon, purple, and orange. Designs use material mixing & multi-placed collegiate graphics that unify schools, yard culture, & heritage. PUMA classics like the Suede are revamped with modern accents, shapes, and a neo-archival head-to-toe style. Design details references styles worn by HBCU students in the past and currently, capturing the culture’s deep history and honoring their contributions to American style.

 

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“The Yard”, the first collection under the We Are Legends platform will release globally on October 1, 2022, on the PUMA app and at the New York City Flagship store. On October 3, 2022, the collection will be available on PUMA.com and select retailers worldwide with a retail price range of $40 to $120.

 

Herzogenaurach, Germany, September 21, 2022
NEYMAR JR. AND PUMA’S NEW COLLABORATION IS AN ODE TO BRAZILIAN STYLE

Born just outside São Paulo, Brazil, the inimitable Neymar da Silva Santos Júnior has quickly ascended to the heights of the world’s most popular sport, and in doing so, he has captured the attention of football fans around the globe. Ahead of the World Cup, Neymar Jr. and present an all-new collaborative collection that celebrates the ‘belo jogo’.

The tropical collection is an ode to Brazil, the nation, and the culture that shaped Neymar Jr. Running through the collection, a unique graphic language finds inspiration in Brazilian football, São Paulo street art, and several of Neymar Jr.’s most cherished tattoos.

The collection’s main insignia, vibrantly embroidered birds are an homage to a tattoo found on the left side of Neymar Jr.’s neck depicting three small birds with the phrase “Tudo Passa.” The expression translates to “Everything Passes,” a sentiment that reminds the Brazilian superstar to enjoy the moments of celebration and to bear the ways that life tests us. Neymar Jr.’s own logo is also reinterpreted to match the collection’s festive color palette.

 

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“Since joining PUMA, they have been bringing a lot of my personality into the collections. They are authentic pieces, with cheerful colors and references from my daily life, such as tattoos. This tropical collection was also created to remind me a little of the atmosphere of Brazil and who I am as a person,” said Neymar Jr.

 


 

“Since joining PUMA, they have been bringing a lot of my personality into the collections. They are authentic pieces, with cheerful colors and references from my daily life, such as tattoos. This tropical collection was also created to remind me a little of the atmosphere of Brazil and who I am as a person,” said Neymar Jr.

“Since joining PUMA, they have been bringing a lot of my personality into the collections. They are authentic pieces, with cheerful colors and references from my daily life, such as tattoos. This tropical collection was also created to remind me a little of the atmosphere of Brazil and who I am as a person,” said Neymar Jr.

 

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The collection comprises a selection of premium basics, including a Relaxed Tee, Mock Neck Crew, Track Pants, Bomber, and more. A Jacquard Tee and Jacquard Shorts feature a specially designed, tonal pattern that is inspired by vintage football scarves. Touches like detailed embroidery and premium construction act to elevate the capsule even further.

Accessories like a backpack, crossbody bag, and two headwear options are complimented by Neymar Jr.’s very own take on two PUMA footwear icons. The off-pitch PUMA Leadcat slide arrives in two unique versions, in addition to the PUMA Slipstream sneaker, a next-generation silhouette that brings ‘80s basketball to the modern-day.

 

PUMA and Neymar Jr. launch their new collection ahead of PUMA “Generation Fearless,” a campaign that centers around the way football transcends generations to positively charge youth culture.

The collection is available starting September 22nd, 2022, from PUMA.com and select retailers.

Herzogenaurach, Germany, September 17, 2022
PUMA BLENDS PERFORMANCE AND STYLE LIKE NEVER BEFORE FOR NEW LUXE SPORT COLLECTION
In 1998, PUMA became the first sports brand in the world to dissolve the barrier between performance and fashion. PUMA collaborated with German minimalist designer Jil Sander to bridge sport and style, forging a partnership that was years ahead of its time.

At the core of the collection is PUMA’s iconic T7 tracksuit, which is re-envisioned like never before.

Sharper silhouettes, exaggerated shapes, and monogram patterns show the T7 tracksuit in a brand new light, with select references taken from the free-spirited boldness of the ‘80s.

PUMA’s exploration of cuts and themes results in eleven new interpretations of the T7, including the T7 Bodysuit, the T7 Blazer, and the T7 Oversized Puffer Jacket.


PUMA’s Big Cat logo is transformed into a bold pattern that features throughout.

Accents like exaggerated zipper pulls are matched with oversized silhouettes and captivating color pops of teal, purple, and red, rendering a truly distinctive expression of sport and style.

PUMA Luxe Sport is a celebration of the T7, one of PUMA’s most iconic designs, but the collection is also a reminder that style rules can always be rewritten.

 

PUMA Luxe Sport is available starting September 17, 2022 from PUMA.com and select retailers.

 

Herzogenaurach, Germany, September 15, 2022
Reduce. Reuse. Regenerate – Recycled materials take center stage in PUMA’S RE:COLLECTION

Sports company PUMA shows how recycled materials can create a unique look with RE:COLLECTION, a line of products for Sportstyle, Running & Training and Motorsport which are made with recycled cotton and polyester.

Depending on the style, the pieces of RE:COLLECTION contain between 20% and 100% recycled materials, creating a look of perfect imperfection in neutral colors. Cutting waste is used to reinforce the uppers of RE:COLLECTION’s lifestyle footwear.

In the Autumn/Winter season, RE:COLLECTION includes performance products for Running and Training such as the PWRFrame TR, a high-performance Training shoe that is engineered for forefoot support and features at least 30% recycled material in the upper. Among other Training products of RE:COLLECTION, the tights are made with at least 70% recycled material but retain the performance characteristics such as the moisture-wicking properties of PUMA’s dryCELL technology.

 

As part of its Forever Better sustainability strategy, PUMA has set itself ambitious targets when it comes to using materials from more sustainable sources and increasing the amount of recycled content in its products. By 2025, 75% of the polyester used in PUMA’s Apparel and Accessories will come from recycled sources.

 

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RE:COLLECTION products will be available in the Autumn/Winter 2022 season in PUMA stores and on PUMA.com.

 

NEW YORK, SEPTEMBER 13, 2022
PUMA PRESENTS FUTROGRADE

On September 13th, PUMA presented FUTROGRADE, an immersive runway show during New York Fashion Week that showcased the past, present and future of the brand. PUMA has launched a parallel metaverse fashion show experience, called Black Station, that included exclusive NFTs with limited edition redeemable physical sneakers.

The digital show experience will be available at Blackstation.puma.com. PUMA’s Black Station has been imagined as an immersive and interactive place to experience the future of the brand. As a blank and ever-evolving 3D canvas, Black Station is a dynamic destination to visit, connecting consumers with various web3 activations emerging over the course of the next year and beyond.

FUTROGRADE, the physical show, showcased a selection of looks – from both current and upcoming seasons, as well as custom pieces – curated by PUMA Designer and Creative Director, June Ambrose. On the doorstep of its 75th anniversary, this show highlighted PUMA’s Forever Faster spirit – fusing history and heritage with innovation in design and sport performance.

 

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An after party, hosted by Richie Akiva, followed directly after the show at the venue.

 

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An after party, hosted by Richie Akiva, followed directly after the show at the venue.

 

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An after party, hosted by Richie Akiva, followed directly after the show at the venue.

 

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An after party, hosted by Richie Akiva, followed directly after the show at the venue.

 

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COLLECTIONS INCLUDED

• Downtown: PUMA's premium execution streetwear, with a focus on sustainability
• Luxe Sport: A sophisticated reinvention of streetwear, with exaggerated dimensions, reinterpreted branding, and unexpected elements.
• Player's Lounge: A reimagining of football aesthetics, celebrating fan styling and authentic, elevated materials.
• PUMA Tech: A technical streetwear collection made sustainably with visible functionality and a tech-style aesthetic.
• Uptown: Range of products that utilize premium fabrics and executions to create a curated streetwear look.

 

COLLABORATIONS INCLUDED

• AC Milan: Our collaboration with AC Milan reaches back to their heritage roots to celebrate Paninari subculture. The drop is inspired by groups of young people frequented the Paninari Café in the Milanese metropolitan area, adopting favored brands and establishing their movement. Collection pieces celebrate this subversive group of streetwear enthusiasts, featuring premium woven labels, storytelling patches, and embroidered detailing.
• Dapper Dan: Taking inspiration from the idea of a pre-game runway, PUMA x Dapper Dan combines PUMA’s sport heritage with Dapper Dan’s exquisite workmanship to create a luxury upcycled aesthetic, complemented with knitted materials, tailored styles, and elevated colors.
• June Ambrose: The first co-branded collection by June Ambrose and PUMA, 'Keeping Score' explores the idea of reflection - how we as a community of women keep score for ourselves and one another.
• Koche: PUMA's first-ever collaboration with the Paris-based fashion label Koché, the collection celebrates women at the intersection of fashion, fitness, and femininity with silhouettes that blur the lines between performance and lifestyle.
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• MMQ: “Macht’s mit Qualität.” Translated from German, it means “Made with Quality” and represents the finest in PUMA’s designs and materials.
• Palomo: A first-ever collaboration between PUMA and PALOMO SPAIN, the collection takes a genderless approach to add an avant-garde touch to PUMA silhouettes, featuring a ‘70s-inspired color palette and graphic design details.
• PAM: Working to engage the consumer in a meaningful, thought-provoking, and exciting experience, this first collection blurs the lines between sports/activity, Hobby, virtual /actual, urban/outdoor, object/function and so-forth

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Talents included Abby Steiner*, Aditi Shaw, Alabama Barker, Alex Toussaint*, Alton Mason, Brooklyn Beckham, Cindy Bruna, Dapper Dan*, Delilah Belle, Dixie D'Amelio*, Duckie Thot, Elaine Thompson-Herah*, Emma Brooks McCallister, Jodie Woods, Joey Badass, Kyle Kuzma*, Lauren London, Missy Elliot, Olivia Amato, Olivia Palermo, Olivia Ponton, Olivia Holt, Remi Bader, Richie Akiva, RJ Barret*, Rickey Thompson, Skepta*, Smino, Scoot Henderson*, Tezza, Quavo, Usain Bolt*, Winnie Harlow*, Young Emperors, Yaroslava Mahuchikh*, 24KGOLDEN.

Neymar da Silva Santos Jr.* and Skylar Diggins Smith* were 3D scanned prior to the show and appeared digitally on LED screens flanking the runway.

*PUMA Ambassador

 

Herzogenaurach, Germany, September 15, 2022
CONTROL IS KING WITH THE PUMA KING PLATINUM 21
Sports company PUMA has today launched a fresh new color update to the reigning champion of the pitch, the PUMA KING Platinum 21. The KING Platinum takes touch and responsiveness to the next level in a new Asphalt-Fizzy and Light-Periscope colorway. A boot fit for kings.

The KING Platinum 21 features innovative KINGForm technology: a rib structure that fuses to the super-soft leather upper in key contact areas to deliver superior touch and increased responsiveness. The KING combines an aggressive MoveKontrol Plate outsole for optimized traction and specially crafted KomfortSystem for next-level comfort with super-soft anatomical padding and a knitted tongue for a natural snug fit.

Control is king with the PUMA KING Platinum 21, available from September 15th at PUMA.com, PUMA stores and select retailers worldwide.


Herzogenaurach, Germany, September 7, 2022
Black Station: PUMA reveals first-ever metaverse experience with exclusive NFTs at New York Fashion Week
Sports company PUMA has unveiled its first ever metaverse website experience, called Black Station, which features exclusive NFTs with limited edition redeemable physical sneakers, as part of its ‘FUTROGRADE’ show during New York Fashion Week.

“Twenty years ago, Black Station was PUMA’s home for our most innovative designs in fashion,” said Adam Petrick, PUMA’s Chief Brand Officer. “Given the boundaries we are pushing from a product design and digital standpoint, we found it fitting to bring Black Station back as a new portal for digital exploration across fashion, sport performance, our heritage classics, and innovation.”

The experience begins with visitors entering a hyper-realistic digital lobby space with three separate portals. The first two portals, accessible beginning September 7th, will unveil exclusive never-seen-before Nitro NFRNO and Nitro Fastroid sneakers linked to PUMA’s recent NFT NitroPass mint.



Those who minted a Nitropass can receive two NFTs – one tied to physical products and one that unlocks a customized experience linked to their chosen shoe. Following the Futrograde show, minters can claim their physical sneakers by burning their product-claimed NFT. This marks unchartered territory for the brand in the web3 space, establishing its first PUMA-owned NFT that links digital design with in-real-life physical products for consumers.

For the digital product design, PUMA encouraged their in-house designers to push the creative boundaries to envision what a 3D digital sneaker could look like. “Our team of designers took a lot of liberties when envisioning these footwear styles. We told them the sky is the limit. As a result, we were able to harness their creativity without the typical confines and limitations of our shoe production process,” said Heiko Desens, Global Creative Director and Head of Innovation. “What is just as impressive as the actual designs is the fact that we were actually able to work with development to bring these stunning designs to life.”


The sneakers recontextualize iconic PUMA features through bold, innovative designs. Fastroid takes a performance tech silhouette to the extreme with exaggerated volumes of Nitro foam in gradient high-impact hues. With “sport is art” as the guiding ambition, NFRNO appears like a hybrid collision of the past and future, drawing inspiration from obscure archive styles to arrive at a multi-part molded construction.

The third portal of Black Station will function as the entry to the digital NYFW metaverse fashion show. Visitors will be immersed into an interactive space abstracted with point cloud style effects. They will journey through a digital adaptation of the show, where visitors can interact with the collection’s pieces.

The Black Station metaverse, developed by creative ventures company FTR, has been built with Unreal Engine 5 to produce cutting edge graphics.

David Stamatis, Executive Creative Director and Partner at FTR explains, “We're dedicated to bringing great creative ideas to life through immersive experience, technology, and community. This project, and our partner in PUMA, gave us agency and trust to push into the unknown and test how these creative components can be put together to innovate in the storytelling around product, fashion, and brand. Creating a truly phygital experience has opened our eyes to the immense opportunity for brands in the future."

Visitors can enter PUMA’s Black Station experience at blackstation.puma.com. A limited quantity of NFTs and subsequently exclusive sneakers exist. Visit PUMA’s discord page to learn more about the project.

Germany, September 6, 2022
PUMA AND MCM COLLABORATE ON THREE DROP LIMITED - EDITION RELEASE
Basketball isn’t just a sport – it’s a lifestyle. This season, German fashion luxury house MCM is teaming up with leading sports brand PUMA to bring a slam dunk when it comes to high-end fashion that does full justice to the all-American game. In true showboating style, the PUMA x MCM collaboration celebrates all the raucous glamour that basketball has to offer, featuring the PUMA Slipstream Lo.

“The love affair between luxury and sport is clear in this second collaboration we’ve created with MCM, the classic details of both German brands are visible in the design and construction,” said Heiko Desens, PUMA’s Global Creative Director. “The first time we worked together was an instant success, I’m certain that it will happen again and that everyone will be excited about what’s to come.”

“The collaboration between MCM and PUMA tells a great story of the heritage of both brands, but also how important culture is for MCM and the connection to all relevant topics for our consumer – from sport, music, to the influence of street-culture for luxury brands.” Dirk Schönberger, MCM Global Brand Officer

This means MCM and PUMA will be bringing the ball both on and off the court – with a release in three dramatic drops. The first is set for September 8th with Show Love, featuring a one-of-a-kind MCM edition of the PUMA Slipstream Lo, a court classic reinvented which will come adorned with cognac Visetos Monogram highlights – a long-running hallmark of the Haus. October sees the second drop Show Up, the PUMA Slipstream Lo will be emblazoned with black and white details and embellished by MCM’s striking Cubic Monogram for a full visual box out, the footwear is showcased with some Mikey Williams magic.

The third and final drop for the collaboration will be launched in the first half of 2023 – a luminous take on athletic classics, featuring lively ready-to-wear and a uniquely eye-catching edition of PUMA’s TRC Blaze Court Shoe that’s sure to invoke envy whether worn on the paint or in the seats. With exceptional products released over three action-packed drops, the PUMA x MCM partnership fully captures the electrifying energy and breathtaking spectacle of the basketball lifestyle.

The first drop of the PUMA x MCM Slipstream Lo will be available globally from September 8th at MCM Worldwide in-store and online and from September 10th globally in selected PUMA Stores and its Luxury Distribution partners with a retail price of 500 Euros.

 

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