Somerville, Massachusetts, February 22, 2023
PUMA LAUNCHES FOREVER. CLASSIC. CAMPAIGN IN NORTH AMERICASTARRING ANGUS CLOUD, CALEB MCLAUGHLIN, IRIS APATOW AND ZAYA WADE

Global sports company, PUMA, has unveiled the FOREVER.CLASSIC. campaign featuring Angus Cloud, Caleb McLaughlin, Iris Apatow, and Zaya Wade.

The FOREVER. CLASSIC. campaign celebrates and unites PUMA’s most iconic and legendary products including the PUMA Suede, Clyde, Cali, Mayze and more.

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The FOREVER. CLASSIC. platform brings together those who are pushing culture forward by engaging creatives from different walks of life - from actors to content creators, to athletes and musicians, to tell their stories of how they found “their way.” The debut campaign shot by Kendall Bessent, Atlanta-born photographer and 2022 Forbes 30 under 30 Art & Style select, brings PUMA’s iconic classics to the next generation.

“To be a part of the FOREVER. CLASSIC. campaign highlighting PUMA’s most iconic and legendary products is surreal, you feel me? It’s so dope to be part of this next generation honoring the classics I remember from when I was growing up in Oakland.” - Angus Cloud

“The PUMA FOREVER. CLASSIC. campaign celebrates creatives pushing fashion and culture forward, which is why I’m grateful to be a part of such an inspiring group of people.” - Caleb McLaughlin

“PUMA is an iconic brand with 75 years of impactful moments and relationships in fashion, sports, and music history. To be a part of a campaign highlighting the next generation of history makers is inspiring and so special to me.”- Iris Apatow

“I love PUMA’s celebration of brave, confident, and determined individuals. Together we all strive to be better versions of ourselves and this campaign is the perfect meeting of classic and individual style.” - Zaya Wade

PUMA has 75 years of rich heritage, legacy, and authenticity, and the FOREVER. CLASSIC campaign embodies the products and stories that have paved that – the PUMA classics. PUMA’s classics have always been at the forefront of culture – iconic products like the PUMA Suede to the T-7 tracksuit have been worn by icons of every generation and have stayed classic as ever.

PUMA’s FOREVER. CLASSIC. products are designed to be timeless, and they’re ready to become the icons of tomorrow.

Herzogenaurach, Germany, February 16, 2023
PUMA X RHUIGI PART TWO IS A SLICE OF NEW YORK CITY

PUMA and Rhuigi introduce part two of their capsule collection that celebrates American classics.

The coast-to-coast collaboration links Rhuigi’s home of Los Angeles with the cultural melting pot of New York City. The diversity and cultural richness of NYC’s five boroughs serve as the inspiration for the capsule, and also the setting for this latest editorial.

Centered around the aesthetics of college athletics and Americana at large, part two of the capsule includes a Varsity Jacket, Double-Layered Hoodie, and a fresh take on the PUMA Slipstream, all created in collaboration with Rhuigi. “New York Worldwide” graphics on the apparel pay homage to the music, style, and culture of the Big Apple, while a timeless green and cream color scheme further evokes a vintage feel.

The campaign for PUMA x Rhuigi part two celebrates a shared experience that unites all New Yorkers; the humble pizza slice. Set at family-owned institution Lenny's Pizza, the editorial is fronted by Kia Patrón (@kiaptron), Tyliv Bonaparte (@tylivbonaparte), and owner of Lenny’s Pizza, Frank Giordano.

 

Rhuigi Villaseñor is the founder of clothing label RHUDE, a brand that melds American iconography with nostalgic cultural references, culminating in a unique commentary on the city of Los Angeles. Villaseñor has made a name for his reinterpreted classics that draw from Americana, music, and street style.

The latest PUMA x Rhuigi capsule will be available starting February 18, 2023 from PUMA.com, PUMA stores, and selected accounts worldwide.

 

 

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Somerville, Massachusetts, February 15, 2023
ANIMATE YOUR GAME IN THE MB.02 RICK AND MORTY

Global sports company PUMA, in partnership with Warner Bros. Discovery Global Consumer Products, is continuing the adventures with a second installment of LaMelo Ball’s collaboration with beloved Adult Swim show, Rick and Morty.

Inspired by the dynamic duo’s interdimensional escapades, the MB.02 Rick and Morty features neon hues and mismatched right and left foot colorways.

The MB.02 Rick and Morty is reflective of the characters’ multifaceted personalities and features innovative PUMA Hoops tech including a NITRO foam-infused midsole for superior responsiveness and comfort while remaining lightweight—perfect for high-energy, explosive playstyles.

 

Additional items in the limited collection include a tee, zip up and shorts featuring iconic graphics to ensure the collection pieces look out of this world.

 

Animate your game, on Earth or in an alternate dimension in the new MB.02 Rick and Morty. The limited collection will be available globally on February 17 on PUMA.com, the PUMA mobile app, at the PUMA NYC flagship store and online and in-store at Foot Locker.

 

Herzogenaurach, Germany , February 10, 2023
Get race ready in 2023 with PUMA together with Scuderia Ferrari Replica Collection
Global sports company PUMA together with Scuderia Ferrari are excited to unveil the latest edition of replica team wear - proudly featuring the iconic Rosso Corsa colors.

Not only that but the collection is also an exciting evolution of the exclusive Giallo Modena replica team wear collection, which made its debut at the 2022 Formula 1 Pirelli Italian Grand Prix hosted at the historic Autodromo Nazionale di Monza last season.

Internationally recognized, and celebrated by fans throughout generations, Rosso Corsa - or racing red - is indelibly linked to Ferrari’s racing image. The 2023 Collection naturally celebrates Rosso Corsa alongside the legendary Cavallino Rampante (Prancing Horse) shield throughout its range of T-shirts, Polos, Jackets and Hoodies. What’s more, dynamic black colored shoulder and side panels give added design language contouring for a highlighted performance fit and feel.

 

 

Fans of either Scuderia Ferrari Formula 1 Team drivers Charles Leclerc or Carlos Sainz, can show their dedicated support for their chosen Scuderia hero; by picking a team and head wear featuring either Charles or Carlos’s race numbers and signatures. The collection extends across options of a Rainfall fabric soft-shell jacket, Hoodie, as well as Women’s and Men’s style Polo shirts - making the wearer ready for any circuit condition.

 

Make sure to secure your part of this latest exciting chapter of the PUMA together with Scuderia Ferrari Replica collection now in selected PUMA and Ferrari stores plus online on puma.com and store.ferrari.com. Forza Ferrari!

 

Somerville, Massachusetts, February 9, 2023
PUMA AND BALMAIN ANNOUNCE SECOND COLLABORATION
For his second Balmain x PUMA collaboration, Balmain Creative Director Olivier Rousteing has skillfully melded Parisian luxury heritage and American basketball excitement into an incredible slam dunk.

Balmain x PUMA’s newest collection centers around a special take on the historic Parisian house’s Balmain Court. For the limited-edition collaboration, the house’s basketball sneakers have been transformed with a golden Balmain tongue label, Balmain x PUMA heel webbing and one-of-a-kind Balmain basketball shoe box. These special-edition Balmain Courts make very clear the distinctive luxury fashion-meets-sports blend of this partnership, pairing the finest Italian leathers with the latest groundbreaking performance materials—including high- rebound ProFoam and high-abrasion rubber for multi-directional traction. 

 

The capsule’s clothing designs give a distinctive Parisian savoir-faire twist to a host of familiar American silhouettes, including the court-ready Balmain warm-ups and uniforms, as well as Balmain x PUMA cap and tees. There’s also a special varsity jacket design riffing on the signature Balmain Teddy jackets often spotted on the house’s runways during Paris Fashion Week. But it’s clear that the sure-to-be instant classic of this collection has to be the sleek, black-and-gold, Balmain-logo’d basketball.

Professional basketball players Skylar Diggins-Smith and Kyle Kuzma will be featured in the upcoming campaign for the Balmain x PUMA collab, with Kuzma premiering his favorite designs on February 8th before the Wizards vs Hornets match-up. 

 

The limited-edition PUMA x Balmain Court will be available globally on PUMA.com, Balmain.com and at the PUMA NYC flagship store, beginning February 18th. The limited-edition PUMA x Balmain clothing designs will be available from February 18th on Balmain.com and at the Balmain flagships in Paris, Milan, Las Vegas, Los Angeles, New York City and Miami. It will also be carried at Harrods Men (London), Printemps Homme (Paris) and Saks (New York).

 

Herzogenaurach, Germany, January 28, 2023
PUMA’S FAST GREEN CONCEPT IS A FRESH TAKE ON GOLF
PUMA’s Fast Green concept, which lives under the MMQ (Machts Mit Qualität) range, reinterprets traditional golf club uniforms with premium details, elevated craftmanship, and a laid-back, contemporary feel.

Classic golf aesthetics are given a stylish subversion with a fresh, minimal look. Embroidered Harrington jackets embody the refined take on the sport’s uniform, while fairway updates to the iconic Clyde and Prevail silhouettes round out the capsule.

 

The PUMA Fast Green concept will be available on January 28th on PUMA.com, PUMA stores, and in selected retailers.

Herzogenaurach, Germany, January 19, 2023
SUPERCHARGE YOUR GAME WITH THE NEW PUMA ULTRA

When it comes to football and speed, more is more, and too much is just right. Channel your inner speedster with the help of the ultra-lightweight ULTRAWEAVE upper, PWRPRINT support, and running spike inspired SPEEDPLATE. It’s official: ULTRA is Too Fast for Them.

The next generation ULTRA Supercharge edition turns seconds into records by fusing the ultra-lightweight woven upper with a redesigned soleplate tooling for an explosive turn of speed.

The gravity defying ULTRAWEAVE technology is PUMA’s lightest and most durable material and has been reinforced with the all-new PWRPRINT technology to provide ultimate stability and support, keeping your foot locked in for explosive straight-line speed.

The ULTRA has been engineered to change the game with explosive speed by giving you the edge that can be the difference between winning or losing. First or last. PUMA’s special ULTRAWEAVE brand technology has been enhanced with a TPU skin to provide incredible durability at minimum weight.

5-D PWRPRINT technology has been placed in key strategic areas of the boot. The cross-divisional innovation provides micro-level reinforcement for optimal lockdown and support, whilst maintaining all the boot’s lightweight properties. The ULTRA also features an all-new soleplate constructed from a dual-density SPEEDPLATE outsole for next-level traction. The result is a more explosive plate and a more reactive toe box that provides added propulsion and energy transfer when going from 0 to fast.

 

The PUMA ULTRA Supercharge edition is available from January 19th at PUMA.com and at leading football retailers worldwide.

 

Harlem, NEW YORK, January 12, 2023
PUMA AND DAPPER DAN REFLECT ON MEANINGFUL EXPRESSION WITH DROP 2 OF THEIR COLLABORATION
The much anticipated second drop of the PUMA x Dapper Dan collaboration comes on the heels of their initial Kith exclusive release in October 2022.

The new PUMA x Dapper Dan collection was inspired by the idea of a pre-game runway, with a luxury upcycled aesthetic complemented by knitted materials and allover monogram designs. The collection puts a spin on the classic Clyde sneaker, a T7 tracksuit with PUMA x Dap logo mania, two tees and a reversible padded jacket featuring Dap’s powerful depiction of the PUMA, rhinestones, and the collaborator’s logo. In true Dapper Dan form, he took inspiration from his Harlem roots for this second drop, reflecting on the importance of expression and what that has looked like for him through the years.
Since the early ‘80s Dap has been a pioneer of design, remixing symbols to create his own signature style. What started as him selling his luxury goods out of the trunk of a car, led to him wrapping cars in his designs for his hip hop clientele, and ultimately opening an atelier that people looked to for the full, Harlem experience.

 

During this time, in the heart of Harlem, Dap was galvanizing expression through style and design, while others in the community were doing the same with jazz. Dapper Dan quotes that, “I did to fashion what hip hop did to music, what jazz did to music, what we’ve always done to music.” Paying homage to this vibrant time in his community, Dap tapped into jazz and his notable cars for this campaign.
In tandem with the drop of this five-piece capsule, Dapper Dan has redesigned the PUMA jet interior with the PUMA x Dapper Dan print, accessories with co-branded logos, and materials used in the most recent collaboration. On the continuous growth and evolution of his projects, Dap states, “We came by dog and now we travel by bird,” reminiscing on times when the bus was his main mode of transportation and now his designs are in the sky with the PUMA jet.

 

On January 14, 2023, this limited capsule will be available globally, at several select retailers. Products range from $70-$300 USD.

 

Herzogenaurach, Germany, January 10, 2023
TO THE MOON AND BACK. PUMA INTRODUCES THE MANCHESTER CITY CHINESE NEW YEAR COLLECTION
Global sports company PUMA and Manchester City have today unveiled a special Chinese New Year Collection to celebrate the year of the Rabbit.

The new jersey pays tribute to the year of the Rabbit with a moon-inspired all-over print and golden details that mark the successful mission of China’s lunar rover, the Jade Rabbit in 2013. The Blazing Blue and Matte PUMA Gold jersey also features a unique sign-off on the neckline combining the Manchester City logo with bespoke interwoven rabbits.

 

The bold new collection celebrates the loyal Manchester City fans living in China, so fans from far and wide can show their love for the Sky Blues on matchday and every day even after the celebrations are over.

 

The Manchester City Chinese New Year Collection lands at PUMA stores, PUMA .com, the City store at the Etihad Stadium Store, mancity.com/shop and at select retailers worldwide from January 10th.

Herzogenaurach, Germany, January 6, 2023
PUMA AND KOCHÉ DEBUT A COUTURE INSPIRED COLLABORATION CELEBRATING WOMEN IN SPORTS THROUGH A PERFORMANCE ORIENTED CAPSULE COLLECTION

Coming together for the first time this season, PUMA and Paris-based label KOCHÉ are celebrating women at the intersection of fashion and fitness with a collection that offers fresh take on empowered activewear and blurs the lines between performance and lifestyle.

Established by Central Saint Martins graduate Christelle Kocher in 2015, KOCHÉ has quickly become a mainstay in the fashion landscape. The brand is notorious for its unique DNA, based on traditional French know-how and craft, all of it updated through a distinctly modern take on fashion that fosters gender, body shape, social and geographical diversity.

For this collaboration, Christelle Kocher is leading the way, applying her couture knowledge to an activewear-oriented collection. “I am a fashion designer, but I am also a physically active woman. I started doing team sports at 8, competing in handball quite seriously until I was 18”, she says. “Ever since, barely a day passes without me doing some form of physical exercise. I run, box and do yoga. So working with PUMA on this project gave me a unique, challenging opportunity to bring together my fashion expertise and the kind of technical elements necessary to good performance wear.”

 

Daring and versatile, the collection’s design is inspired by timeless staples of feminine fashion, rendered exceptionally comfortable, lightweight and movement-friendly. Spanning 15 different styles, it focuses on body-shaping silhouettes made in recycled performance fabrics including polyester and polyamide, as well as organic cotton. A neo-futuristic palette combines sophisticated shades of black, burgundy, royal blue and cream with colour-shifting reflective treatments.

 

Elevated sports basics get a couture twist through construction and details: trousers and windbreaker jackets are completed with criss-crossed lacing elements. Tops mimic corsets through strategically placed stitching. Long-sleeve tulle tees bring a sense of delicateness to the silhouette. And leggings are decorated with an embossed lace-inspired motif. Accessories - including a spacious draped gym bag, a running waist bag and two different, classic-cut running shoes - complete the look.

 

“With the PUMA family, we designed these clothes both to help improve performance in exercise and to use as elevated basics mixed with ready-to-wear pieces”, says Christelle Kocher. “Ultimately, though, the collection’s goal is to support women in reclaiming their rightful place in the sports space, and to help motivate them stay active at a time when women are standing out as the movers and shakers in the active industries worldwide.”

 

The PUMA x KOCHÉ collection will be available in January 2023 at PUMA.com, KOCHE.com, PUMA stores and selected retailers worldwide.

 

Herzogenaurach, Germany, December 31, 2022
MOVE UP A GEAR WITH THE BMW MMS ULTRA SL

Take your game into overdrive with the BMW MMS ULTRA SL, inspired by BMW M Motorsport race cars.

The limited-edition football boot combines high-performance lightweight materials and innovative technology with bold graphics and iconic co-branding that means one thing and one thing only: The race to the top of the table is on.

The gravity-defying ULTRA SL has been constructed to unleash your top speed. The ULTRA is crafted from high-performance ULTRAWEAVE material. An ultra-thin woven upper with super-lightweight yarns for optimal lightweight support. The upper features a special GripControl Pro skin that provides an enhanced texture for decisive command over the ball and is combined with an ultra-lightweight PEBAX outsole for lightning-fast acceleration. The ULTRA SL upper is made with at least 30% recycled content as a step toward a better future.

The new BMW MMS ULTRA SL will debut on pitch with Manchester United’s electrifying Antony when they take on Wolverhampton Wanderers on December 31st.

The BMW MM ULTRA SL in Fiery-Red, Strong-Blue and PUMA White colorway is available from December 31st at PUMA.com and at leading football retailers worldwide.

Herzogenaurach, Germany, December 21, 2022
PUMA Launches First Collaboration with Memphis Depay Clothing’s Blind and Deaf To The World Label

PUMA and Memphis Depay have today launched their first collection in partnership with Memphis’ BADTTW clothing label – the premium sublabel of Memphis Depay Clothing (MDC).

Not only has he been making waves on the pitch, but Memphis also takes his creative spirit and infuses his style into PUMA’s iconic T7 inspired t-shirts, jackets, and track pants. The collection is a fresh new take on classic styles featuring gender neutral colors.

The collection is a representation of Memphis’ love for fashion and passion for helping the next generation. The capsule utilizes blue wash and pristine color tones throughout the ultra-slick garments. PUMA’s jumping cat logo combines with Depay’s BADTTW wordmark with a bespoke graphic created by Memphis that is placed across the back of the t-shirt and jacket.

 

“I love to express myself and be creative with what I wear. I love that PUMA gives me the platform to be creative and let me do my thing, “said Memphis Depay. “They have given me creative freedom on the iconic T7 tracksuit, which to me is a real honor knowing so many legends have worn it. I love what PUMA brings to the pitch, but a special part of our relationship is being able to work on passion projects outside of football. The BADTTW logo connects with me on many levels: fingers in both ears when I score. Blind and deaf to the world. It strengthens my focus and makes me stronger. I want my brand to convey that. This is the start of numerous exciting projects I have planned with PUMA.”

 

The PUMA x BADTTW collection is available from December 21st at 9:00am CET at PUMA.com, PUMA stores and at specialist retailers worldwide.

About BADTTW
BADTTW is the premium sublabel of Memphis Depay Clothing. BADTTW or Blind and Deaf To The World, is a nod to Depay’s beloved goal celebration, but also a mentality of focus; tunnel vision, and blocking out negativity. BADTTW serves as a platform to inspire the next generation to follow their dreams and reach their goals. The platform also supports Ghanaian charities helping children with vision and hearing loss.

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