K-BETTER has proven to outperform the previous KING K-Leather in testing for touch, comfort, and durability. PUMA is so convinced by the performance characteristics of K-BETTER that it will stop producing football boots with kangaroo leather altogether this year.

Apart from the redesigned upper, The KING also features a new lightweight outsole with an external heel counter, KING stability spine and conical studs, so you have as much control over your movements as you do over the ball. The KING includes a lightweight removable sockliner with NanoGrip technology to keep the foot locked in place to minimalize any loss of power when changing direction.

Be the next icon with the PUMA KING Icon edition available from May 18th at PUMA.com, PUMA stores and specialist football retailers worldwide. 

Inspired by Christian’s very own tattoos, this collection features eagle wings and tiger eyes in striking geometric designs appearing on all products. “When collaborating with PUMA on my second collection, the inspiration behind the design elements you will find throughout were two of my favorite tattoos,” said Pulisic. “Each tattoo I have represents a special piece of my journey and how I got here. I’m excited to bring this collection to soccer players everywhere and inspire them to accomplish any goal they set their mind to.”

The new collection features the return of the unbeatable ULTRA ULTIMATE, designed to be ‘Too Fast for Them’. This cleat boasts a lightweight ULTRAWEAVE upper and a firm ground sole plate that helps get you to the ball faster and pick out the bottom corner. The ULTRA ULTIMATE has been crafted to deliver the game’s fastest football boot. The collection also features the CP10 Graphic Ball and the CP 10 Backpack with ballnet, with the CP logo present throughout. Wear your wins on your sleeve in the latest CP signature collection, available exclusively on the PUMA app starting May 16th and on May 18th on PUMA.com, DICK’s Sporting Goods, and select soccer specialty retailers worldwide.

The Magnus Carlsen x PUMA Clyde Chess sneakers are the perfect way for chess enthusiasts to express their passion for the game in a stylish and iconic way. With a design that captures the essence of chess, these sneakers are sure to become a staple in any chess player's wardrobe.

The new sneakers are made with a premium leather upper that features a chessboard inspired texture, giving them a unique and sophisticated look. The shoe also includes a contrasted suede form strip, a heel overlay with hairy texture, and a quarter PUMA logo with Magnus Signature in foil print. 

“It’s an incredible honor to be part of the first chess-inspired sneaker that PUMA has ever made. I’m glad that with the Clyde, we chose a style with a rich culture and basketball heritage. It shows off my personality, combining my love of chess with my passion for basketball”, says Carlsen.

To further showcase their chess-inspired design, the sneakers come with a woven tongue label with PUMA branding and a chess figure. The shoes also feature chess figures as lace jewels in black and white colors. Additionally, the synthetic leather sock liner boasts a chess-themed design, with the king piece showcased on the right shoe and the queen piece on the left shoe. A second set of laces is included for added customization.

As part of the collaboration with Carlsen, PUMA is the official sports lifestyle partner of Chess.com’s Champions Chess Tour – a venture that connects the world of chess with sport performance through a full season of elite chess events.

The Magnus Carlsen x PUMA Clyde Chess sneaker will be released during the live Champions Chess Tour broadcast on May 22 with a limited quantity made available to purchase on puma.com

The PUMA FASTROID NITRO originally debuted in September 2022 during PUMA’s “Futrograde” presentation at New York Fashion Week. 2,000 pairs of PUMA NFRNO NITRO and FASTROID sneakers were made redeemable through PUMA’s interactive Black Station platform. The shoe’s debut colorway featured a fully blacked-out upper, resting atop a gradient-hued NITRO™ sole unit with unmissable text branding.

Now the FASTROID NITRO is first off the blocks in 2023, featuring two new fresh colorways in the monotone but stealthy “Triple Black,” complemented by a popping gradient “Sunset” colorway.

The PUMA FASTROID NITRO will be available starting May 13, 2023 from PUMA.com. PUMA flagship stores, and select retailers globally.

Modibodi Ambassador and Brisbane City FC Captain, Jamilla Riley, says: “As someone who menstruates and plays soccer in a white uniform, I can attest to the discomfort and anxiety that combination can create, particularly when you are young. You spend your time shamed by the fear of leaks, and it can take all your mental strength to refocus on the game at hand. That’s why I’m such an advocate of the new PUMA x Modibodi active period undies. The designs not only bring some much-needed innovation to the sportswear market, but they also help support your menstruating body so you can play without fear of leaking and kick some goals. Who knew playing on your period could be this comfy It’s liberating!”

Modibodi Design and Innovation Director, Charissa Lanham says: “We wanted to destigmatise the challenges of menstruating whilst competing and show athletes a new world in which they can feel confident and supported to play while they bleed. We worked with PUMA to design a range of active period underwear that utilises Modibodi’s world-first patented technology which includes a leak-proof barrier layer for secure protection; meaning athletes can focus on their game, not their period.”

A workout staple, the PUMA x Modibodi collection absorbs fast and offers peace of mind on the pitch by replacing the need for disposable pads, liners and tampons as you play. The super slim, absorbent black lining is designed to help prevent leaks and unwanted stains. Featuring 3 layers of built-in technology that can hold up to 15ml (or 2-3 tampons) without staining your activewear or sports uniform. To ensure comfort, each design is crafted from 82% recycled material, includes a wider logo waist band for security whilst playing and an aerated mesh side panel to maximise airflow. Modibodi’s proprietary Modifier Technology™ then works to wick moisture and sweat, locking away fluid and odour to keep you feeling fresh and dry.

Available in a two-colour ways Black/Platinum Grey and Black/Green, the collection consists of 3 styles in a range of Light-Moderate to Moderate-Heavy absorbencies, making them ideal to absorb your period and sweat, and keep you fresh and dry, way beyond the final whistle.

The PUMA x Modibodi collection is available online at modibodi.com. The PUMA x Modibodi collection is available in selected stores and online at puma.com and modibodi.com.

Following the momentum of Stewie’s debut signature shoe in 2022, the Stewie 2 provides the latest PUMA technology for all athletes to perform at the highest level. The performance hoops shoe features a PWRTAPE supported upper for durability and support when cutting and jumping, the midsole consists of a NITROTM -infused foam for superior responsiveness and comfort while remaining lightweight, and a high-abrasion outsole tread pattern for traction, ideal for quick cuts and spot up jumpers. A sculptural wraparound heel with flame detailing and Ruby’s birthday at the side complete this powerful silhouette for the hardwood and beyond.

A complementing apparel pack consisting of vibrant ruby red hoodies, tees, tights and shorts with allover flame graphics and Breanna Stewart and PUMA branding will launch alongside the Stewie 2 Ruby.

Find the fire within yourself in the new Stewie 2 Ruby and accompanying apparel available May 19 in North America on PUMA.com, the PUMA mobile app, at the PUMA NYC Flagship store and select retailers worldwide.

June started working with PUMA in 2020 to launch the category of Women’s Hoops, harnessing her passion to celebrate bold, fearless women everywhere. “My mantra is: Life is a sport, We play to win. I wanted us to make a bold statement, catering to an audience who want to embody the energy of F1 and pay homage to the legacy of Ferrari in a style forward way.”

The PUMA for Scuderia Ferrari – June Ambrose Collection is the perfect blend of fashion and function, showcasing June's unique style and Scuderia Ferrari's Motorsport heritage. It is a direct link to Formula 1, and the collection is designed to empower women both on and off the racetrack.

The collection features a range of streetwear-inspired pieces, including sweatshirts, hoodies, Tshirts, and jackets. The highlights of the PUMA for Scuderia Ferrari – June Ambrose Collection include an eye-catching red and black jacket, with colored pop-filled piping, high neck collar, and race suit inspired epaulets. The “Scuderia Ferrari” wordmark features prominently on the back of the jacket with a bold five-star design logo.

Taking things to the next level, is the Race Suit item; which features yellow and black detailing, along with the retro inspired “Scuderia Ferrari” wordmark and five star design across the shoulders - consistent with the t-shirt, jacket and hoodie in the collection.

Footwear choices are headlined by the Ferrari Speedcat Pro June Ambrose - proudly displaying the Scuderia Ferrari Racing Shield as well as the collection’s emblematic retro inspired “Scuderia Ferrari'' word mark and five star design.

The PUMA for Scuderia Ferrari – June Ambrose Collection is available now in selected PUMA and Ferrari stores, as well as online at puma.com and store.ferrari.com.

Taking inspirational cues from Super PUMA’s signature green coat, the new 2023 Super PUMA collection includes three collectible pieces with special packaging and accents that show utmost attention to detail. The Super R698 sneaker is decked out in a textural, fuzzy suede from heel to toe, with mixed Evergreen and Sun Ray Yellow hits on the upper, and a cushioned Trinomic sole unit underneath. Detachable Super PUMA hangtags, special laces, and custom insoles elevate this fun yet ferocious take on the R698 even further.

Reinterpreting lines from the PUMA T7 tracksuit, the accompanying Super Jacket features a retrocollegiate aesthetic, covered in special patches on the arm, chest, and back, showing the Super PUMA mascot, who also appears on a pattern in the jacket’s inner lining. Lastly, the collection’s plush toy in collaboration with Steiff brings the Super PUMA to life like never before.

The 2023 Super PUMA collection is available starting May 6, 2023 at select retailers.

Notes to Editors

In February 2023, Super PUMA was given a digital makeover for a collection of PFP NFTs, featuring 10,000 individual tokens that referenced some of PUMA’s most recognizable apparel and footwear designs.

The Scuderia Ferrari Replica Baseball Jersey is set to be launched exclusively at the 2023 Formula 1 Miami Grand Prix, so fans will be able to show their support for the legendary Scuderia in style, both on and off the track. The release timing of the Miami Grand Prix - at the home of Baseball in the USA - further showcases the perfect blend of lifestyle, fashion and sport that both Puma and Scuderia Ferrari embody with the Replica Baseball Jersey.

Fans of PUMA and Scuderia Ferrari can now show their support in the most stylish way possible at the track, in the bleachers, or in the street - with the Spring Summer 2023 Scuderia Ferrari Replica Baseball Jersey. To secure yours, visit selected PUMA and Ferrari stores, as well as online at puma.com and store.ferrari.com. 

An expression of freedom and indeed the concept of Liberty itself, this new collection channels the spirit of the 1960s, told with the help of Liberty’s famous archive of florals. The collaboration also pays homage to London’s storied florists and flower shops, from Hackney’s rustic markets and flower stalls to the ornate bouquets created by Chelsea’s prestigious florists.

Mixing both prints and embroidery for a tactile and elevated feeling, PUMA x Liberty is here to empower you on your journey of self-discovery, wherever it may take you.

Spanning apparel, footwear, and accessories for adults, and for the first time, kids as well, the latest from PUMA x Liberty includes verdant and unabashed matching sets like the Woven Jacket and Woven Shorts, plus flowery staples like the Flared Pants and Cropped Hoodie. Cross-pollinating Liberty’s signature DNA with PUMA’s luxe sportswear cuts, the perennial collaboration also includes a selection of exclusive and playful graphics, used across the apparel range.

The Teveris Nitro and Slipstream round out the collection’s footwear offerings, also adorned with an exotic floral color scheme courtesy of Liberty.

Set within a traditional London flower shop, the campaign imagery shows the latest PUMA x Liberty collaboration in a scene that is teeming with vivid flower arrangements.

The latest PUMA x Liberty collection is available starting May 5, 2023 from PUMA flagship stores, PUMA.com, PUMA stockists and in-store at Liberty.

Apart from the redesigned upper, The KING also features a new lightweight outsole with an external heel counter, KING stability spine and conical studs, so you have as much control over your movements as you do over the ball. The KING includes a lightweight removable sockliner with NanoGrip technology to keep the foot locked in place to minimalize any loss of power when changing direction.

Chase glory with the PUMA KING Pursuit edition available from April 27th at PUMA.com, PUMA stores and specialist football retailers worldwide.

Notes to editors:

Miraculous™ – Tales of Ladybug and Cat Noir is now in its fifth season, scoring top ratings in more than 120 countries around the globe across multiple traditional media outlets and streaming platforms; and the US$100 million+ animated feature, Ladybug and Cat Noir: The Movie, will launch this year. With broad appeal across age demographics, Miraculous™ has become a digital planetary craze with over 33 billion views on YouTube (authorized and user-generated content).