This season of PUMA x TINYCOTTONS is created to encourage kids to come together, play, and explore. Inspired by the tiniest elements in nature, the imaginative new collection is made for little explorers with more sustainable materials and super-small graphics.

The full line of retro inspired designs includes apparel, footwear, and accessories for infants, kids and juniors. The season stands for inclusivity, diversity, and a great sense of sustainability, with the tees and sweatpants featuring 30% recycled cotton.

Tinycottons means great design, high quality and above all lots of fun. The brand was founded in 2012 in Barcelona and has partnered with the global sports brand before to launch iconic pieces for the little ones.

In 1978 the BMW M1 opened a new chapter of racing and sportscars. State of the art performance paired with the finest technology of engineering generated the fastest licensed streetcar for this period of time. Just one year afterwards the BMW M1 Procar Series was born. PUMA is celebrating this first concept car of BMW, implementing the iconic silhouette of the BMW M1 Procar as the main graphic inspiration of the street collection of the autumn / winter ´21 range. The assortment is featuring color blocking elements infiltrating the range of jackets, hoodies, pants and t-shirts a casual look.

A fresh retro approach is offered by the latest franchise of PUMA called Speed Driver Series, or SDS. The inspiration is driven by the looks of historical race suits. Color blocks mixed with racetrack icons set the SDS up for classic simplicity and generates a new Motorsport retro collection.

For women-only PUMA is offering a total range of apparel featuring e.g. cropped tops, leggings as well as dresses in the respective motorsport inspired looks and bold colorways. The Moto Racesuit is a full body taking its inspirations directly from the trackside coming in PUMA black with orange hues.

W Series, the international single seater championship for female drivers only, is finalising plans to move to a team-based championship from 2022 and beyond, fulfilling a key development strategy planned since inception. The teams’ structure for this year will start with the allocation of two drivers from the existing W Series stable to each of the new team partners. Additionally, it allows sponsorship of those teams by third parties through naming, car livery, team overalls and so on.

PUMA has been part of W Series as official race gear supplier since 2019 and jumped at the opportunity to be part of the new concept W Series is establishing. „The partnership with W Series is thriving. Already ahead of this season´s testing PUMA has designed - for the very first time - tailormade race suits for female drivers to ensure a perfect fit. Being able to announce our own race team in W Series now is a fantastic next step,” says James Clark, Head of Sports Marketing Motorsport & Operations PUMA.

The collection, will be released worldwide in different drops throughout 2021, these include:

DROP 1
Footwear includes the CA Pro and Street Rider, coming in both adult and junior sizing.

PUMA x HARIBO CA Pro:
This classic PUMA style comes in a white leather upper with a gold heel overlay and piping. This version also coming with a HARIBO Goldbears hangtag and Goldbears branding near the heel.

PUMA x HARIBO Street Rider:
Inspired by HARIBO’s Happy Cherries, the Street Rider comes in a bright red and green design. Details include a mesh upper with a translucent TPU overlay, a HARIBO Goldbears hangtag, and Happy Cherries branding on the midsole.

PUMA x HARIBO apparel includes graphic tees and shorts with PUMA and HARIBO co-branding, Goldbears, and gold accents. The AOP Tee includes a graphic print of alternating PUMA cats and HARIBO Goldbears.

The colors of Marseille run in the veins of the club’s supporters. Throughout their lives, they share a visceral passion that brings the city to life and inspires the players. A truly special spirit that makes Olympique de Marseille a unique club that continues to reinvent itself. Throughout its history, all the great teams have been driven by the inner vitality that makes the difference. The new jersey represents the bridge between the glorious past and the promising future.
 

COPA90 is inspired by New York’s soccer culture. A scene that started as a counterculture movement, defying age-old traditions, a product of New York’s history of hustling and change. Just like the city itself, the soccer pitches draw together people from different backgrounds, allowing them to forge their own traditions.

In collaboration with COPA90, PUMA has designed a special jersey inspired by the great city of New York. The famous five boroughs are a focal point of the design, along with the iconic bridges that connect them.

The black jersey with gold trim features all over graphics of famous places, buildings and soccer pitches located in the city. The crest features a comic version of the iconic Statue of Liberty, while the number five is displayed on the front and the back of the jersey, paying tribute to the five boroughs of New York. Written in gold, the COPA90 logo is displayed across the jersey’s neckline.

Born in 2012, nss magazine has become the reference point for street culture, sneakers and fashion communities and enthusiasts all over Europe. nss sports is a branch of nss magazine who are dedicated to football and sportswear culture.

In partnership with nss, PUMA has designed a truly unique jersey influenced by the city of Naples, the birthplace of nss magazine. The jersey also features a special tribute to the city’s brotherhood with Kagoshima, with reference to both cities and their volcanoes: Mount Vesuvius and Mount Sakurajima.

The slick grey jersey features a custom volcano crest, with the nss logo displayed across the front of the jersey in place of the sponsor logo. The all over flame graphic representing the fire from the volcanoes takes inspiration from old Japanese football jerseys. The neckline integrates the names and coordinates of both volcanoes.

SEASON zine is a London-based trailblazing football and fashion platform founded in 2016 to counter the male, pale and sometimes stale state of modern football culture. Across print issues with original football stickers, events, newsletters, and more, the magazine empowers women and marginalized communities on and far beyond the pitch.

PUMA and SEASON zine have partnered to create a refreshing pastel jersey that reflects the platform’s journey.  If you’re from London or you’ve visited London, you’ve almost certainly travelled by tube. The bespoke all-over graphic pays homage to the well-known retro patterns taken from the seats found on London’s public transport network in powder lilac and white, with a tech twist on the London tube map overlaid on top in vivid mint. A shiny grey ‘SEASON’ logo is displayed in place of the sponsor logo and on the neckline, you can find ‘FASHION FOOTBALL est.2016’ spelling out the platform’s beginning.

SEASON zine is celebrating its fifth birthday this year and the crest features 10 stars – one for each issue planned. Celebrate Your Journey! In this jersey. How far you’ve come, the lessons learned, everything you’ve achieved.

SHUKYU is a football culture magazine based in Tokyo. The magazine focuses on players, clubs, supporters, fashion, art and the culture that exists beyond the beautiful game.

The striking green jersey draws inspiration from the city of Tokyo and the traditional Japanese event ‘Kemari’, a form of historical football. The Kemari festival takes place each year and is a platform for players to show their talents.

For this special jersey the cherry blossom motif has been used in an all over graphic inspired by the design of typical ‘Kimono’ costumes. The jersey also features a custom crest in homage to traditional Japanese patterns and fabrics. The magazine title is displayed in bold across the front of the jersey and the layout of the magazine’s front cover is displayed on the back of the jersey featuring the number 11.

The FUTURE Z 1.1 Creativity pays tribute to the game’s most exciting players, the creative mavericks who stand out with skill and speed of thought, shaping the game to their vision with every move, every play, every action to drive the opposition craZy.

The FUTURE Z is built around an adaptive FUZIONFIT+ compression band that provides optimal lock-in and support for explosive movements. The upper is made of an innovative knitted material coated with a thin layer of GripControl Pro to provide superior touch and ball control. A unique cutting-edge Dynamic Motion System outsole has been developed for advanced traction to unleash your creativity.

Athlete or Artist. On the pitch or on the streets. Creativity knows no boundaries. It goes beyond convention, and so does the Neymar Jr. Creativity collection, featuring vibrant street worthy graphics and splashes of color representing joy and inspiration to celebrate the game’s most creative playmaker.

The PUMA FUTURE Z 1.1 Creativity football boot will make its professional debut when Neymar Jr. takes to the pitch in the upcoming PSG vs Lyon Ligue 1 fixture on March 21st.

Be an artist on the pitch with the Neymar Jr. Creativity collection available from March 18th at PUMA.com, PUMA stores and at leading football retailers worldwide.
 

The DREAMER 2 “January 28” is named after J. Cole’s classic song from his popular album “2014 Forrest Hills Drive,” which shares his birthday and the launch date for DREAMER 2.

This announcement comes as music fans impatiently await “The Off-Season” and other imminent music releases from Cole in 2021.The inspiration behind DREAMER 2 is that athletes and dreamers can achieve their highest potential and desires, from the kid fighting to make their team with hopes to be the next rising star, to the aging veteran who’s told their time has passed. Dreamers have the power to move the world forward.
To mark the launch of DREAMER 2, J. Cole brought it back to where his earliest dreams and fantasies began, with a re-imaged photo of the “2014 Forest Hills Drive” album cover. In the photo, Cole is sitting on his childhood rooftop in the same iconic fashion as the famous life-changing album cover, but this time he is showcasing his own signature shoe on his feet and is no longer looking off into the distance for his own dreams and aspirations, but instead looking straight on as if to say, “I did it, now it’s your turn.”

The FUTURE Z has been engineered to enhance the playing style of the world’s most exciting and entertaining players. Built around an adaptive FUZIONFIT+ compression band, the boot provides optimal lock-in and support for explosive movements. The upper is made from an innovative new knitted material coated with a thin layer of GripControl Pro to provide superior touch and ball control. A cutting-edge new Dynamic Motion System outsole has been developed for advanced traction to drive the opposition crazy.

“The biggest innovation of the FUTURE Z is the FUZIONFIT+ compression band, placed at the mid-foot,” said Lilly Cocks, Developer Teamsport Footwear. “The band was developed using a special combination of polyester and spandex yarns, along with special technical yarns to create the perfect balance of compression, comfort and durability, giving the wearer that second-skin feeling.”

PUMA continues to push boundaries with the FUTURE Z by developing a lightweight new tooling system – the Dynamic Motion System outsole. The eye-catching Z-shaped soleplate reduces weight, provides 360-degree lock-in around the foot and maintains a stable plate for playmakers to perform devastating accelerations, movements and skills.

The FUTURE Z has been designed with the help of medical staff from some of PUMA’s top clubs from around the world to ensure the boot has the optimal stud configuration, including the placement of the middle stud at the pivot point of the boot to enhance rapid changes of direction.

“Fit and comfort are essential for agile, creative playmakers. To support this type of player we developed the outsole from a super lightweight PEBA material that has undergone vigorous testing through the development stage. During 20-meter agility tests, players achieved on average 3% faster times when wearing the FUTURE Z in comparison to wearing its predecessor,” said Florian Nemetz, Senior PLM Manager Teamsport Footwear. “The boot has been developed using key insights and analysis which has enabled us to innovate and evolve the FUTURE silo, whilst maintaining the FUTURE DNA.”

To launch the bold new re-interpretations of the clubs’ Third kits, PUMA presented ‘The Show’ hosted by renowned football journalist Kelly Somers. ‘The Show’ gave fans an exclusive first look at AC Milan, Manchester City, Valencia C.F, Borussia Mönchengladbach, Olympique de Marseille, Stade Rennais F.C., Shakhtar Donetsk, Fenerbahçe, Krasnodar and PSV Eindhoven’s new jerseys to be worn in their 2021/22 cup competitions. ‘The Show’, also featured special appearances from the clubs’ star players including Olivier Giroud, Fernandinho, Dimitri Payet, Esme Morgan, Laura Giuliani, Yunus Musah, and many more.

Fans had the opportunity to win each jersey interactively throughout the show and Kelly was joined by Senior Product Line Manager Yannick Maspimby and Senior Graphic Designer Ulrich Planer to give insight into the inspiration behind the jerseys, rounding out an action-packed show.

As part of the brand’s Faster Football movement, PUMA aims to push boundaries, innovate, and bring new fresh products to football. The new Third kits create fearless new expressions of each club’s identity and challenge tradition by reimagining conventional football kits in a brand-new approach that merges football and streetwear culture.