“I absolutely love the new Third kit, it is a proper eye-catcher and will look brilliant on pitch – I can’t wait to wear it in our match against Bayern Munich this week in Tokyo,” said Jack Grealish. “It has been an amazing experience to visit and shoot our campaign in Tokyo, it’s an incredible place and it’s great that we can unveil our new kit here during pre-season.”

To launch the new Third kit PUMA and Manchester City merged football with Japanese culture by capturing content with the players in the famous Tokyo Kabuki Hall and with models in key locations in Tokyo during the team’s pre-season tour of Asia. The Third kit will debut on pitch on July 26th at the Japan National Stadium against FC Bayern Munich.

The new Authentic jersey features cutting-edge technology to provide optimal performance and comfort on the pitch. Engineered with ULTRAWEAVE fabric, the kit boasts a structured, 4-way stretch design that reduces weight and friction, allowing players to move freely and comfortably. The dryCELL technology integrated into the fabric is designed to keep your body free from sweat.

The Replica version is similarly equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch, or place. Both jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future.

The Electrifying Manchester City Third kit is available from July 25th at PUMA stores, PUMA.com, the City store at the Etihad Stadium Store, mancity.com/shop and at select retailers worldwide. 

Note To Editors

The original RS franchise traces its origins to 1984 when PUMA endeavored to create a revolutionary new technology. The PUMA RS (Running System) was the world’s first wearable sports product, and the world’s first smart shoe. The RS’s built-in computer aggregated data, translating it into metrics that allowed runners to become faster, more efficient, and more competitive.

Starting in 2018, the RS family has grown extensively, with the addition of new styles like the RS-X, RSX3, RS-2K, RS-Fast, RS-Connect, RS-Dreamer, and more. Now for 2023, PUMA continues to expand on the RS legacy.

The collection’s matching footwear is centered around the Rider VF Future, the RS-X, and the Slipstream, re-done with a Bikini Bottom-inspired color palette, plus graphic elements evoking SpongeBob’s reading glasses appearing on the strap of the RS-X, and also the tongue of the Slipstream.

Created in collaboration with the beloved Nickelodeon series and Paramount Consumer Products, SpongeBob SquarePants and PUMA’s latest offerings are perfect for any classroom, especially if you’re a student of Mrs. Puff.

The latest PUMA x SpongeBob SquarePants collection is available now from PUMA.com, PUMA stores, and select accounts worldwide. 

Relaxed, archive-inspired streetwear pieces are transformed with tennis-inspired graphics and crisp striping for an effortless clubhouse style. The new range of wardrobe staples is complemented by courtside kicks like the Clyde, Slipstream, and Prevail.

The MMQ Service Line collection is available from 22 July from PUMA flagship stores, selected retailers and on PUMA.com.

Editors Notes

German for “Made with Quality,” PUMA’s Macht’s Mit Qualitat collection represents the finest in PUMA’s design and materials. The concept channels minimalistic aesthetics, contemporary silhouettes, and sophisticated details into one refined vision of quality. Yet another core tenet for the MMQ collection is timelessness, which is represented through an aesthetic marriage between natural beauty and the wonders of human creation.

“I am so excited to have joined a Club as historic and iconic as AC Milan”, said Christian Pulisic. “I am also very happy that we will be touring the United States for pre-season where I get to wear the amazing new kit! The fans will love this kit, it looks great on pitch and in the stands. AC Milan is an incredibly successful club and the iconic Rossoneri’s white kit has become a symbol of those successes over the years. As players, we feel an extra surge of confidence knowing that we carry the legacy of AC Milan's rich heritage with us.”

Casper Stylsivg, Chief Revenue Officer of AC Milan, added: “The new AC Milan Away kit designed by our partner PUMA beautifully captures the essence of our Club's rich heritage, combining it elegantly with fashion and design, symbols of our city. The modern interpretation of the classic white kit symbolizes our commitment to honor tradition while embracing innovation. This kit embodies the spirit of AC Milan, showcasing our commitment to excellence both on and off the pitch. It is a testament to the Club's iconic legacy and our unwavering dedication to push boundaries, leaving a lasting impression wherever we go.”

The new Authentic jersey features cutting-edge technology to provide optimal performance and comfort on the pitch. Engineered with ULTRAWEAVE fabric, the kit boasts a structured, 4-way stretch design that reduces weight and friction, allowing players to move freely and comfortably. The dryCELL technology integrated into the fabric is designed to keep your body free from sweat.

The Replica version is made with 100% recycled polyester and equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch or place. Both jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future.

To celebrate the launch of the new kit, PUMA and AC Milan will be hosting a fashion forward exclusive event in Los Angeles as part of their pre-season tour, featuring AC Milan players and local influencers. AC Milan will debut the new Away kit at The Rose Bowl Stadium in Pasadena on July 23rd when AC Milan take on Real Madrid, as part of the Soccer Champions Tour 2023.

Celebrate football and fashion with the 2023/24 AC Milan Away kit available from July 20th at PUMA stores, PUMA .com, all AC Milan stores, store.acmilan.com and at select retailers worldwide. 

Reflecting on his remarkable journey, Bolt expresses his deep connection with PUMA, stating, "This brand has always been my choice. We've become a family, doing incredible work together. I'm proud to be a part of it." Reflecting on his early days as an aspiring athlete, Bolt shares his excitement upon receiving his first PUMA kit, describing the moment as a dream come true.

As the conversation turns to Bolt's record-breaking accomplishments, the sprinter emphasizes that his focus was always on winning medals rather than chasing records. He attributes his success not only to his exceptional performances but also to his magnetic personality, which won over fans worldwide.

The dynamic conversation between Usain Bolt and Colin Jackson provides an engaging glimpse into the life of a sporting legend. Their discussion on records, partnership, and the thrill of athletics captivated audiences, highlighting Bolt's extraordinary achievements and his passion for the sport.

In addition to the Stewie 2 Water, PUMA will be releasing an apparel collection to accompany the shoe release. The collection will include an anorak, woven jogger, tank, tee, hoodie, and leggings. It will be available for purchase on August 4th and can be found on PUMA.com and the PUMA App. For more information, please visit PUMA.com.

The collection’s footwear offerings include the PUMA Suede, PUMA RS-X, PUMA CA Pro, and PUMA Leadcat in neutral, beachy colorways. The low-profile Suede features a contrasting hit of pastel green on the heel, while PUMA’s RS-X features Palm Tree Crew’s script logo emblazoned across the upper. The CA Pro features palm tree logos wrapped around the midsole, and the Leadcat remains a pool-friendly inclusion, boasting the collection’s monogram pattern across the forefoot. All styles come fastened with special gold palm tree hardware, plus perforated detailing, and co-branded elements throughout.

“I'm so excited to launch the new PUMA x Palm Tree Crew lifestyle collection. These pieces incorporate a more laid-back style and are perfect for day-to-day wear. I can't wait to rep it at my upcoming shows and see it in the crowd!”, said Kygo, DJ, producer, and co-founder of Palm Tree Crew.

The first PUMA x Palm Tree Crew lifestyle collection will be available for early access on palmtreecrew.com on July 19, 2023, before going live on PUMA.com, PUMA flagship stores, and selected PUMA retailers starting on July 20, 2023.

One of the standout features of the collection is the incorporation of the well-known and established TURBO wording. It will be showcased alongside the iconic 911 car silhouette, creating an exciting logo story that runs throughout the collection, accentuating its unique character. The PUMA x PORSCHE LEGACY TURBO S collection offers a range of trend-relevant silhouettes, whether it's the elevated polo with its relaxed cropped fit, the statement unisex jacket or for those seeking an effortlessly cool look, the statement pants and dungarees provide a regular fit, contrast piping and a mix of fabrics that exude style and functionality.

Don't miss your chance to revamp your wardrobe with the new at selected stores and online via puma.com.

The exclusive activation thrilled fans as 15 lucky competition winners had the opportunity to meet George in person, engage in a Q&A session moderated by Lissie Mackintosh, and even challenge him to an adrenaline-fueled head-to-head race on EA Games F1 2023, where one lucky winner had the opportunity to go head-to-head with George Russell on the famous Silverstone Grand Prix circuit.

Selected through an online competition via PUMA.com, the winners eagerly awaited the chance to meet their racing idol. PUMA provided a unique experience for the winners, who got to spend quality time with George Russell, gaining insights into his life as a professional Formula One driver and discussing his racing career, the challenges of Formula One, as well as his journey as a PUMA ambassador.

Throughout the day, PUMA's flagship London store also featured exclusive displays of George’s current race helmet, suit, race boots, and gloves, showcasing the equipment he is using for the ongoing Formula 1 season. Additionally, the store's four storefront windows were dedicated to Mercedes-AMG Petronas Formula One Team and George Russell merchandise, offering fans the chance to get closer to their favorite driver and team.

George Russell while reflecting on his relationship with PUMA, says: “I've been wearing PUMA for as long as I can remember but being an ambassador for over a year, it has become a special partnership to me while witnessing how the company continues to evolve and grow. I see a really bright future continuing for PUMA in Formula One, in Motorsport, in sports generally, and I'm really excited to be on that journey.”

After being teased by PUMA collaborator and ambassador Dua Lipa earlier in 2023, the Palermo OG is now set to make its official return. This storied low-top originally made its debut in 1980s football stadiums, where it was a staple amongst the terrace crowd.

PUMA’s 2023 bring-back features the shoe’s original blue-and-white colorway, complete with a retro T-toe construction, a classic gum sole, and the shoe’s signature tag featuring PUMA lettering in gold. Lastly, PUMA’s cat logo can be found on the shoe’s heel.

The Palermo was originally part of a special series of sneakers created by PUMA that paid homage to some of Europe’s most famous capitals, including London, Oslo, and many more. Part of PUMA’s storied history, to this day, the Palermo’s unmistakable DNA evokes a deep sense of football nostalgia.

As a tribute to the shoe’s Sicilian namesake, the upcoming August drop includes two additional colorways, featuring vibrant schemes inspired by Palermo’s iconic fruit vendors, known locally as fruttivendolo.

The PUMA Palermo OG is available starting July 7, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.