Product and Brand

Go to ...
DOWNLOAD PRESS RELEASE AND IMAGES

HERZOGENAURACH, AUGUST 12, 2023

PUMA AND RHUIGI’S BARBERSHOP-INSPIRED COLLECTION IS A CUT ABOVE THE REST

PUMA continues its ongoing collaboration with the founder and creative director of RHUDE, Rhuigi Villaseñor.

Following up on previous capsule releases that honor and pay homage to the five boroughs of New York City; PUMA and Rhuigi now debut part five of their partnership.

Drop five is a celebration of the hidden gems, community cornerstones, and local heroes, told through a curated selection of barbershop-inspired gear. Featuring specially designed crests and insignias throughout, part five is an invitation to sit down in the barber’s chair. Premium takes on the PUMA Clyde come with a razor-sharp matching set that includes a collared shirt, track jacket, shorts, and a matching cap. Blue and pink pinstripes adorn the track jacket, shorts, and cap, channeling a preppy but classic look and feel.

Two complimentary versions of the Clyde come with a blue and white color scheme, featuring a tumbled leather upper, overstated tongue with bold PUMA lettering, and fuzzy suede accentuating the PUMA Formstrip.

PUMA x Rhuigi drop five will be available starting August 12, 2023, from PUMA.com, PUMA flagship stores, and selected accounts worldwide.

Go to ...
DOWNLOAD PRESS RELEASE AND IMAGES

HERZOGENAURACH, GERMANY, AUGUST 10, 2023

POWERED BY MANCHESTER: PUMA AND MANCHESTER CITY CELEBRATE THE HEART OF MANCHESTER WITH NEW 2023/24 AWAY KIT

Global sports company PUMA and treble winners Manchester City have today launched the 2023/24 Manchester City Away kit – which celebrates the industrious beating heart of Manchester and the people who make it happen.

Just like the city itself, the new jersey is made a ‘bit different’. Manchester is renowned for its industrial era, its history, and its heritage. The new Away kit draws inspiration from the towering mills, buzzing warehouses and industry of the city. The all-over tonal graphic print gives the shirt a retro feel and draws inspiration from archival weave patterns from Manchester.

To complement the classic white base, the shirt utilizes accent colors that honor the city’s creative heritage, including vibrant gold flame highlights, inspired by the famous brickworks of Ancoats, in Manchester. The inside neck also features a symbolic representation of the factory skyline of the city. The jersey ensures Cityzen’s represent their team and the city where it all began – from the streets of Manchester to Europe’s biggest stage.

"We wanted to design a kit that was fit for champions”, said Marco Mueller, PUMA Senior Head of Product Line Management Teamsport Apparel. “The jersey combines modern design elements with nods to the city itself, resulting in something that truly resonates with those that wear it, whether that’s on the pitch or in the stands. The jersey is powered by Manchester - combining industrial colors with a traditional collar that really gives a progressive but classic style.”

Serena Gosling, Director of Integrated Fan Experience and Retail & Licensing, Manchester City said: “We’re delighted to reveal our 2023/24 Away kit today, completing our offering of kits for the new season. Both our Home kit celebrating 20 years of the Etihad Stadium, which launched in May, and our electrifying Third kit, which launched last month in Tokyo, as part of our preseason tour of Asia, have been hugely popular, breaking club sales records again. As we launch our Away kit today, we hope that our fans love the inspiration and design of this kit too.”

The new Authentic jersey features cutting-edge technology to provide optimal performance and comfort on the pitch. Engineered with ULTRAWEAVE fabric, the kit boasts a structured, 4-way stretch design that reduces weight and friction, allowing players to move freely and comfortably. The dryCELL technology integrated into the fabric is designed to keep your body free from sweat.

The Replica version is made with 100% recycled polyester and equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch, or place. Both jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future.

To celebrate the launch of the new Manchester City Away kit, custom Octane and Fennec decals based on the new Manchester City Away kit design, PUMA themed wheels and a PUMA player banner will be available in the popular sports action game Rocket League from August 24th through to September 5th .

Manchester City will debut the new Away kit in their opening League game away at Burnley FC on August 11th .

Celebrate the heart of Manchester with the 2023/24 Manchester City Away kit available from August 10th at PUMA stores, PUMA.com, the City store at the Etihad Stadium Store, the Arndale Store and mancity.com/shop and at select retailers worldwide.

Go to ...
DOWNLOAD PRESS RELEASE AND IMAGES

HERZOGENAURACH, AUGUST 7, 2023

GET WEIRD WITH AN ALL NEW COLLECTION FROM PUMA, RIPNDIP, AND LORD NERMAL

The cat is out of the bag, as PUMA links up with Lord Nermal and his pals at RIPNDIP. The new collaboration offers up a range of apparel and footwear featuring custom graphics across some of PUMA’s core silhouettes.

The apparel offerings are centered around cut-and-sew garments like the matching Twill Shirt and Twill Pants, adorned with a playful allover pattern featuring RIPNDIP tags, a frisky Lord Nermal, and flash designs throughout. Cozy essentials are included in the form of a collaborative Hoodie and Sweatpants, plus three unique Graphic T-shirts featuring custom designs created by PUMA and RIPNDIP. Select pieces show Lord Nermal as he pounces into action, evolving into PUMA’s cat logo.

The footwear side includes two playful versions of the Suede and two additional takes on the Slipstream, all with mischievous depictions of Nerm. Plus, the collaboration includes PUMA’s very own take on a basecamp slipper, the Tuff Plus. Lastly, accessories comprise a Backpack, Cap, and a Beanie featuring Nerm peeking over the brim.

PUMA x RIPNDIP is available starting August 10, 2023, from PUMA.com, RIPNDIP.com, RIPNDIP Flagship Stores, PUMA flagship stores, and selected accounts worldwide.

Go to ...
DOWNLOAD PRESS RELEASE AND IMAGES

HERZOGENAURACH, GERMANY, AUGUST 3 ,2023

LIGHT UP THE PITCH WITH THE ENERGY PACK

Global sports company PUMA has today launched the Energy Pack, inspired by the energy brought to the pitch by PUMA’s next generation hot-shots. The vibrant new pack features color updates to the ULTRA, FUTURE and KING.

This season, PUMA gives their signature football boots bold color updates to match the new energy brought to the pitch by their leading young players. Think: Johan Bakayoko, Xavi Simons, Julio Enciso, Kevin Schade, Jess Park, Olivia McLoughlin, George Hall, Omari Hutchinson, and Jessica Naz. The future is bright and so is the Energy Pack.

The new remastered ULTRA is armed with a completely new lightweight ULTRAWEAVE upper to push the limits of speed. The new upper takes PUMA’s signature speed to the next level with the application of PUMA’s PWRTAPE technology that draws from the anatomy of the human foot to provide optimal lightweight support in key areas of the foot for added stability and a locked in fit to perform quick cuts and explosive movements.

The ULTRA also features an explosive Dual-Density SPEEDPLATE for next-level traction. The result is a more dynamic plate and a more reactive toe box that provides added propulsion and energy transfer when going from 0 to fast.

Pushing the boundaries of what can be done on the pitch, the latest edition of the FUTURE features a FUZIONFIT360 dual mesh upper and integrates PUMA exclusive PWRTAPE technology to enhance support for a space-age adaptive fit, letting you play with or without laces.

Allowing athletes to unlock their creativity, the FUTURE features engineered 3D textures at key contact zones optimized to enhance ball grip and control during passing, dribbling, and finishing. The FUTURE also utilizes a Dual-Density Motion System outsole with a split composition designed for ultimate traction and stability.

Built to be the King of Control, the PUMA KING features a non-animal-based K-BETTER™ upper material - taking the signature KING touch, comfort, and durability to the next-level, whilst maximum maneuverability is achieved through a lightweight outsole with external heel counter and integrated stability spine.

To celebrate the launch of the Energy Pack PUMA spent the day with PSV Eindhoven and Belgian International Johan Bakayoko, who shared a typical day in the life of one of PUMA’s next-gen ballers.

Unleash your energy with the Energy Pack featuring vibrant editions of the ULTRA, FUTURE and KING available from August 3rd at PUMA.com and select retailers worldwide.

Go to ...
DOWNLOAD PRESS RELEASE AND IMAGES

HERZOGENAURACH, JULY 17, 2023

A NEW KING JOINS PUMA. PUMA UNVEILS DUTCH PHENOM XAVI SIMONS AS THE FACE OF THE ICONIC KING FRANCHISE

Global sports company PUMA has signed a long-term partnership with Dutch phenom, Xavi Simons, who becomes the new face of the PUMA KING football boot.

Considered one of the most exciting and most sought-after players in Europe, Xavi follows in the footsteps of some of footballs biggest icons that include Johan Cruyff, Maradona, Eusébio and Pelé.

Having made his professional debut aged just 17 for French giants, Paris Saint Germain, Xavi joined PSV Eindhoven in June 2022, delivering 24 goals and 13 assists in 34 games this past season, and at only 20 years of age, the best is yet to come. Xavi has already appeared in the UEFA Champions LeagueTM as well as playing for his national side, the Netherlands, five times, including at the recent 2022 FIFA World CupTM.

Designed to control the game, Xavi Simons, personifies what the PUMA KING stands for. Following the announcement, Xavi spoke about his decision to join the PUMA family and his hopes for the future.

“PUMA is a brand with so much football history and is at the top of their game. The PUMA KING is iconic – some of the best players in the game have worn this boot like Johan Cruyff and Maradona, so it’s an honor to step into the new generation of KING. I can’t wait to kick-off the new season, there is so much I want to achieve in my career and I’m ready to write my own history.”

He also added: “PUMA is a brand that I’ve seen growing stronger and stronger, but it is more than just football. PUMA has great crossover appeal with fashion, which is something I love - we have exciting plans, and I’m happy to have PUMA by my side along the way.”

Johan Adamsson, Global Director of Sports Marketing and Sports Licensing at PUMA said “We are incredibly excited to have secured the signature of a player of his caliber at such a young age, who has already been shortlisted for best young player in the world. Xavi Simons is the type of player who has been the talk of the football world for years, and he will continue to captivate fans for years to come. At 20 years old, Xavi is already proving himself as one of Europe's top players, and we believe his trajectory knows no bounds.”

Go to ...
DOWNLOAD PRESS RELEASE AND IMAGES

HERZOGENAURACH, JUNE 15, 2023

PUMA AND DAPPER DAN REUNITE FOR PRE-GAME CAPSULE COLLECTION

PUMA is releasing its third PUMA x Dapper Dan collection. Bringing sophistication to sportswear through the lens of basketball and hip-hop, the collection, which featuresclassics such as the T7 and the Clyde, mixes PUMA’s heritage in the game with Dapper Dan’s iconic flavor and unique take on luxury.

Back in the day, those basketball players connected to hip-hop culture would bring their off-courtswaggerto the game, giving rise to the popularity of the pre-game walk. The modern pre-game walk has becomean iconic runway for ballers to showcase their latest fits, and this idea informs the inspiration for the collection.

A velour take on the T7 elevates the classic PUMA staple to Dapper Dan levels and comes complete with gold detailing and embroidery. The apparel side of the collection is given a lux touch with a versatile sweater vest, Mac-style jacket, and accompanying short-sleeve shirt, all designed with Dapper Dan’s unique cultural interpretation of mainstream fashion that early hip-hop brought to the world. The women's collection also features a corset, cropped hoodie, and shorts.

As an ode to hip-hop's 50th anniversary, a unique monogram has been created. The monogram was an essential style code in the fabric of hip-hop, and for this reason, it forms the graphic foundation of the collection. Influenced by early designs from Dapper Dan’s boutique, the PUMA x Dapper Dan monogram has been paired with rare house codes from the PUMA archive.

PUMA x Dapper Dan have also collaborated on two new versions of the Clyde, one of the culture's all-time greats. They both feature the PUMA x Dapper Dan monogram and diamond print on the suede upper, with subtle stitching, embroidery, and zip detailing added as an ode to Dapper Dan'stailoring background.

Since the beginning of hip-hop 50 years ago, PUMA has been integral to the culture. Throughout this golden anniversary of hip-hop, PUMA will continue championing its participation in the culture across several drops and activations.

The PUMA x Dapper Dan collection is available starting July 15th from PUMA flagship stores, selected retailers and on PUMA.com.

Go to ...
DOWNLOAD PRESS RELEASE AND IMAGES

HERZOGENAURACH, JULY 13, 2023

MAGNUS CARLSEN AND CHRISTIAN PULISIC TALK ABOUT SIMILARITIES IN FOOTBALL AND CHESS

Global Sports company PUMA announces a collaboration between five-time World Chess Champion Magnus Carlsen and professional football player Christian Pulisic.

Two sport icons came together on a football pitch to have a conversation about the differences and similarities between chess and football.

What can a football athlete and a chess player teach one another? The conversation between Magnus and Christian only shows that there are plenty of things that are relevant for both disciplines. “I am an attacking player who likes to be creative and to put defenders on their back foot. I like to be very aggressive and direct towards goals, so that's really my style,” said Pulisic. When playing football or chess, it is important to avoid critical errors, think strategically, and make decisions quickly. “In chess, I am pretty universal, but definitely leaning towards positional rather than tactical play,” said Carlsen.

Discover what further analogies and insights Magnus Carlsen and Christian Pulisic have found during their conversation and how it is about for them to have a special signature PUMA shoe in the full video on PUMA’s official YouTube channel at: LINK.

As the next step in the chess world, PUMA has partnered with Chess.com and Christian Pulisic once again to launch a Christian Pulisic chess bot. The Pulisic chess bot is an AI bot modeled after professional football player and global PUMA ambassador, Christian Pulisic. On July 13th, chess enthusiasts from around the globe will have the opportunity to test their skills and play a game against Pulisic. Fans can register for free on Chess.com and play Christian Pulisic from July 13th on the site’s “Play Computer” page, or at https://www.chess.com/play/computer?bot=christian-pulisic.

Go to ...
DOWNLOAD PRESS RELEASE AND IMAGES HERE

HERZOGENAURACH, GERMANY, JULY 12, 2023

SEASONAL THRILLS WITH THE AUTUMN/WINTER’23 BMW M MOTORSPORT COLLECTION

Global sports company PUMA is racing ahead to the winter season with BMW M Motorsport via the launch of their latest collaboration, the 24H OF THRILLS COLLECTION.

Designed to bring the excitement of GT and endurance racing into everyday life, this collection captures the essence of speed, power, and precision that is at the heart of BMW M Motorsport.

The 24H OF THRILLS embodies the passion and innovation that define the collaboration between PUMA and BMW M Motorsport. This range allows motorsport enthusiasts to embrace the adrenaline of the track in their everyday lives, combining style and performance seamlessly.

Among the standout pieces in the collection is the BMW M Motorsport graphic hoodie and t-shirt, embodying the cutting-edge technology and performance that BMW M Motorsport is renowned for. Whether you're at the track or out on the town, these pieces make a bold statement and celebrate the spirit of motorsport.

For those seeking a more casual yet stylish look, the BMW M Motorsport Life crew neck sweater and pants are the perfect choice. Crafted from sustainable materials, these pieces not only prioritize comfort but also feature adjustable sleeves and hem for a customizable fit.

Winter is no match for the BMW M Motorsport Women's Down Jacket in Stone Gray. With its playful overpuff shape, winterized aesthetic, and adjustable hood, this jacket combines fashion and function. Stay warm and fashionable during the colder months while showcasing your love for motorsport.

The color palette of the collection reflects the dynamic spirit of BMW M Motorsport, featuring iconic shades such as PUMA Black, PUMA White, Cool Cobalt, Pro Blue, Pop Red, and the new seasonal color, Stone Gray. These colors perfectly complement the sleek and modern aesthetic of the collection, making it a must- have for motorsport enthusiasts.

Visit selected PUMA stores or head online at puma.com to explore the latest collection from PUMA and BMW M Motorsport and elevate your wardrobe to new heights.

Go to ...
DOWNLOAD PRESS RELEASE AND IMAGES

SOMERVILLE, MASSACHUSETTS, JUNE 20, 2023

PUMA TO LAUNCH NEW ALL-PRO NITRO SILHOUETTE WITH SCOOT HENDERSON PE

PUMA Hoops is releasing its latest basketball silhouette, the All-Pro NITRO. The debut colorway celebrates PUMA Hoops athlete Scoot Henderson and is inspired by Scoot’s determination on-court and a nod to growing up in Marietta, Georgia.

The All-Pro NITRO Scoot Henderson PE is an ode to long nights spent working hard, the neon vibes of a 24-hour diner, and Scoot’s personal mantra, O.D.D: Overly Determined to Dominate. The checkers found on the back of the silhouette, take inspiration from Scoot’s favorite hometown diner, along with his O.D.D mantra written in bold script lettering.

The new All-Pro NITRO features high-performance PUMA basketball technology to give players explosive energy on the court. A soft inner layer of NITRO™ foam provides forefoot cushioning and responsiveness for every step while a firm outer layer of NITRO™ foam delivers targeted lateral stability for all multi-directional movements. The silhouette also includes a specially engineered knit upper made with multi-zoned materials for targeted support, a supportive but breathable fit as well as cord lock-down lacing system in the forefoot for lateral stability which extends down through the shoe. Additional items in the collection include a jersey, tee, zip up, shorts, and sweatpants featuring Scoot Henderson’s signature graphics and prints.

The All-Pro NITRO Scoot Henderson PE will be available starting on June 22nd at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store and at Foot Locker, Kids Foot Locker and Champs Sports

Go to ...
DOWNLOAD PRESS RELEASE AND IMAGES

SOMERVILLE, MASSACHUSETTS, JUNE 12, 2023

PUMA LAUNCHES STEWIE 2 EARTH

Today the global sports brand PUMA announced the launch of the Stewie 2 Earth, the latest basketball shoe that brings the cutting-edge sneaker brand innovations to the court in partnership with Stewie, Breanna Stewart.

PUMA and Breanna Stewart are partnering to drop her second signature PUMA Hoops shoe within the Stewie 2 collection – Earth.

The Stewie 2 Earth design is inspired by the elements of nature, featuring an outsole that embodies fire, wind, and water. Through the collaboration between PUMA Hoops and Breanna Stewart, the Stewie 2 Earth is built to enhance performance. It features zoned monomesh layers for targeted support, PWR TAPE support structures for stability, a TPU caged formstrip for added durability, and a nitro-infused midsole for superior cushioning and responsiveness. Designed to be more sustainable, the Stewie 2 Earth is created with at least 20% recycled materials at the upper. The shoe collection incorporates the iconic branding of Breanna Stewart, further enhancing its uniqueness and connection to the renowned basketball player.

PUMA Hoops and Breanna Stewart collaborated to build the Stewie 2 for both women and men to elevate their game. Through the “Force of Nature” story, the Stewie 2 is meant to inspire the next generation of basketball players to find the fire within themselves.

The Stewie 2 Earth will be available in the silver, taupe and teal blue colorway. A variety of signature colorways, from Stewie’s collection to come later this Fall, along with an apparel collection accompanying the shoe release. This shoe will be available for purchase on June 13th in North America, and available globally on June 23rd at PUMA.com and the PUMA App. For more information, please visit PUMA.com.

Go to ...
DOWNLOAD PRESS RELEASE AND IMAGES

HERZOGENAURACH, GERMANY, JUNE 9, 2023

PUMA’S SLIPSTREAM BBALL ARRIVES IN PARIS ALONGSIDE LAMELO BALL

Last night PUMA and Lamelo Ball hosted anexclusive bash to welcome the Slipstream BBall.

The experiential fête brought over 400 attendees to a curated space inspired by the hardwood,and a celebration of the crossroads between sports and culture. Here’s a look into our special FOREVER. SLIPSTREAM. event.

Upon arrival, guests had the opportunity to walk in the shoes of a basketball star, with a tunnel entrance into the event’s main space, complete with the flashing lights of paparazzi. As they styled and rocked the Slipstream BBall in their own way, guests also received their own tunnel walk photos captured by Jérémie Masuka, a photographer who has used his lens to capture the intersection of sport and fashion.

Flipping the world of basketball upside down, literally, the immersive interior featured courtinspired details from floor to ceiling, all created by renowned French firm Trajectoire Studio.

Between beverages and hors d'oeuvres, sneakerheads had the opportunity to feast their eyes on a museum of Slipstream history, featuring rare and vintage pairs borrowed from the PUMA Archive in Herzogenaurach.

To cap off the day, Melo and friends were joined by global freestyle champion Brisco (@brisco_s3) for a world-class exhibition of skill, while select partygoers had the chance to go 1-vs-1 with Brisco, as Melo acted as special guest judge from the sidelines.

The PUMA Slipstream BBall is available now.

Note to Editors

Made for the court, and proven in the streets, the new Slipstream BBall is an elevated evolution of PUMA’s ‘80s basketball classic. The low-top silhouette brings the Slipstream legacy into the future, with punctuated lines, modernized details, and updated materials. PUMA’s signature Formstrip leaps off the shoe’s profile, creating a unique visual effect on the Slipstream’s upper. The reworked heel makes the Slipstream a statement shoe from all angles, while added cuts in the shoe’s upper reveal underlying color pops, adding another element to the silhouette’s modernized look and feel. Featuring a clean white upper in smooth leather, and hits of green throughout, the new Slipstream BBall is finished with a special badge on the tongue, commemorating over 30 years of basketball DNA.

Go to ...
DOWNLOAD PRESS RELEASE AND IMAGES

HERZOGENAURACH, GERMANY, MAY 26, 2023

PUMA AND BORUSSIA DORTMUND LAUNCH FAN DESIGNED 2023/24 HOME JERSEY CELEBRATING SIGNAL IDUNA PARK

Global sports company PUMA has today launched the 2023/24 Borussia Dortmund Home kit, the result of a fan design contest aimed at showing appreciation for the most passionate football fans across the globe.

Garnering more than 15,000 submissions worldwide, a panel led by team captain Marco Reus and Club legend Dedê narrowed down the options to nine exceptional designs, with the final design chosen through a public vote.

Embodying BVB pride, the jersey showcases a striking silhouette of the Club's cherished home, SIGNAL IDUNA PARK, in the classic black and yellow colours.

" We're proud to offer our fans the chance to design the Club's kit for the 23/24 season and involve them in this process. The iconic stadium silhouette and the great number of submissions exceeded our expectations, and we‘re looking forward to seeing our fans in the Yellow Wall wearing the jersey next season," said Carsten Cramer, Borussia Dortmund Managing Director.”

"Collaborating with BVB on this fan-designed kit has been a rewarding experience. Their fans are extraordinary, and we were delighted to create this opportunity for them,” said Marco Mueller, PUMA Senior Head of Product Line Management Teamsport Apparel. Narrowing down over 15,000 entries to nine fantastic options, we entrusted the final decision to the fans who are at the heart of this great Club. We're thrilled about the final product and hope the fans share our enthusiasm."

The new jersey features cutting-edge technology to provide optimal performance and comfort on the pitch. Engineered with ULTRAWEAVE fabric, the kit boasts a structured, 4-way stretch design that reduces weight and friction, allowing players to move freely and comfortably. The dryCELL technology integrated into the fabric is designed to keep your body free from sweat.

The Replica version is made with 100% recycled polyester and equipped with dryCELL sweatwicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch or place. Both jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future.

Celebrate the fan designed 2023/24 BVB Home kit available from May 26th at PUMA stores, PUMA.com, the BVB store at the SIGNAL IDUNA PARK, bvbonlineshop.com and at select retailers worldwide.

BVB will debut the new Home kit on May 27th in the Bundesliga home fixture against FSV Mainz 05.