Herzogenaurach, Germany, May 12, 2020
Join Max Verstappen and David Coulthard going live on PUMA´s Instagram

Global sports brand PUMA is bringing together two generations of Motorsport legends.

Join David Coulthard as he hosts Max Verstappen on PUMA´s Instagram to catch up on life and talk about F1 before, during and after the Coronavirus pandemic. Follow @puma, @pumamotorsport, @maxverstappen1, @davidcoulthardf1, activate the notifications for updates, and be ready to tune in.

WHO:

  • Max Verstappen is a F1 driver of the PUMA sponsored Aston Martin Red Bull Racing Team. He made his F1 debut with the Toro Rosso team in 2015 becoming the youngest F1 driver in history at just 17years old. In 2016, he was promoted to Red Bull Racing, winning his first Grand Prix for the team and becoming the youngest ever F1 race winner. In 2019, Max finished third in the F1 Drivers’ Championship at just 22 years of age.
  • David Coulthard is the team ambassador of the PUMA sponsored Aston Martin Red Bull Racing Team. With 246 Formula One GPs and 13 race wins in the pocket David has become a legend in the F1 world. His greatest successes were claiming the Team’s first Monaco podium and finishing second in the 2001 F1 Drivers’ World Championship, only being beaten by Michael Schumacher.

WHEN: Tuesday, May 12th, 2020 – 9am PST/ 12pm EST / 5pm BST / 6pm CEST

 

WHERE: Follow @puma on Instagram and don’t forget to tune in.

 

IMAGES (Credit: Red Bull Media Pool): LINK

 

Herzogenaurach, Germany, April 15, 2020
Performer OG

A revival of one of the most daring shoes from PUMA’s rich tennis archives, the Performer OG gives a modern and enhanced look to a classic shoe. Retaining original design elements like the streamlined silhouette and lightning-shaped overlays on the upper, the shoe is durable, lightweight and features superior cushioning from the EVA and TRINOMIC technology. In athletic-inspired colors, this version has a leather upper, suede formstrip and overlays, nubuck heel, painted details on midsole, and features a gold foil printed TRINOMIC logo on the heel and tongue.

 

Herzogenaurach, Germany, April 27, 2020
Ralph Sampson Lo Vintage

To celebrate his legacy, PUMA takes inspiration from the Ralph Sampson signature shoe to create an original low model. PUMA’s Ralph Sampson Lo Vintage celebrates a clean and classic look bringing some vintage vibes with a leather upper and suede added to the toe, the eyestay and the heel. This brand new version is available from April 16.

 

Herzogenaurach, Germany, April 27, 2020
PUMA RS-X3 Gradient

PUMA reboots its RS design and take it to an extra form with RS-X3 Gradient. This execution features a gradient painted midsole with translucent rubber outsole to enhance the RS bulky silhouette. Hotmelt and leather overlays in black complete the textile upper. PUMA’s RS-X3 Gradient will drop globally on PUMA.com from April.

 

Herzogenaurach, Germany; April 25, 2020
PUMA CALI Snake

The classic 80’s PUMA California has been reimagined to create the Cali. While the upper remains true to the original, the shoe is given an edge with the progressive rubber tooling. The CALI Snake features a snake textured leather formstrip. PUMA’s CALI Snake dropped on PUMA.com on April 9. 

 

herzogenaurach, germany, july 21, 2022
MADE FOR THE HIGHLIGHT REELS PUMA LAUNCHES THE FUTURE 1.4 FASTEST EDITION

Take off from kick off and blaze past everyone with the FUTURE 1.4 Fastest edition, as seen on some of the game’s most exciting entertainers Neymar Jr., Ingrid Engen, James Maddison and Fridolina Rolfö.

More adaptive and comfortable than ever, the FUTURE is all about future innovation and pushing the boundaries of technology for players who shape the game to their vision and skill. With the FUTURE you don’t have to lace up to lock in. The second-generation FUZIONFIT+ technology adapts to the shape of your foot to give you the perfect balance of support and flexibility in each of the key zones, ensuring optimal fit and performance, with or without laces.

The adaptive compression technology perfectly adjusts to the contours of each foot. Paired with a lightweight Nano Grip sockliner insole, the technology minimizes foot slippage inside the boot, allowing you to maintain power transfer for explosive multi-directional movements.

The FUZIONFIT+ knit utilizes a specific mix of polyester and spandex yarns, with special technical yarns to create the perfect balance of compression, comfort and durability for that second-skin feeling.

 

The FUTURE features Advanced Creator Zones that are engineered to enhance ball grip and provide softness in the forefoot, which is key for optimal control and touch when dribbling, passing and finishing. The mesh material in the forefoot provides a thinner layer between foot and ball for added touch sensitivity. The Advanced Creator Zone patterns allow you to play without constraint, through a mix of grippy textures that help you to manipulate the ball.

A feature retained from the previous model is the Dynamic Motion System outsole designed for optimal traction. The super lightweight PEBA tooling system, with its eye-catching soleplate reduces weight and provides a solid base to generate devastating accelerations, movements and skills in all directions.

 

The FUTURE comes in both Unisex and Women’s specific fits. The Women’s fit has been engineered for the female foot so you can make your mark on the pitch. PUMA continues to cater for the needs of all athletes to ensure they have the tools they need to perform at their highest level.

The FUTURE 1.4 Fastest edition is available from July 21st at PUMA.com and at leading football retailers worldwide.

 

Herzogenaurach, Germany, July 22, 2022
PUMA AND AC MILAN UNVEIL THE NEW 2022/23 AWAY KIT INSPIRED BY THE ROSSONERI’S SEVEN EUROPEAN TITLES AND ICONIC WHITE KITS

Global sports company PUMA and Serie A Champions AC Milan have today launched the 2022/23 Away kit, inspired by the Rossoneri’s seven European titles, their iconic white kits and ‘That Milan Touch’. The new Away kit will be worn by the men’s, women’s and youth teams in their respective competitions.

AC Milan take a victory lap with the fresh all-white Away kit synonymous with some of the Club’s biggest titles and finals. In 1963, when the Club became the first Italian team to lift the European Champion Clubs’ Cup, AC Milan did so in an all-white strip. Six decades and seven European titles, the all-white Away kit remains an iconic part of the Club’s identity.

This season, the tradition continues with the throwback to a fan favorite; the 1984/85 Away kit. The white kit with horizontal pinstripes made an instant impact that year. This kicked off a new era of dominance for the Club, as they went on to win five more European titles wearing a white kit in every single final.

The white base features seven red horizontal stripes across the middle of the jersey in a fresh new take on the 1984/85 Away jersey. The seven stripes represent AC Milan’s seven European title triumphs, from the very first in 1963 at London’s Wembley Stadium, until the most recent title in Athens, 2007. The jersey features black and red trims on the sleeve cuffs and on the V-neck collar, along with the Milan coat of arms on the upper back.

 

“For this year’s Away kit, we wanted to bring back an all-white kit, an iconic look for AC Milan Away kits that has been a staple of recent trophies winning seasons,” said Marco Mueller, PUMA Senior Head of Product Line Management Teamsport Apparel. “AC Milan is steeped in history, so we looked to the 1984/85 season Away kit as an inspiration. We wanted to bring a fresh energy to that kit and celebrate iconic all-white kits of the past.”

Casper Stylsvig, Chief Revenue Officer of AC Milan, commented “AC Milan is a club that always looks to the future, whilst never forgetting its tradition and heritage. That is why we are particularly proud to unveil the new jersey, which mixes AC Milan’s great past with its innovative spirit and elegant style, hence creating a new product that we are sure will resonate well with our over 500 million fans across the globe. It is a jersey rich in symbolism, with the white kit being an iconic part of who we are and the seven stripes representing the club’s incredible success in Europe.”

Honorary Vice-President Franco Baresi, who was the Rossoneri captain in the 1984/85 season, also shared his comments on the new Away kit. “Having worn the original 1984/85 Away kit, I truly love the inspiration behind the new Away jersey for next season. The white jersey always has a special meaning for all AC Milan fans as it is a symbol of the global success of our beloved Club.”

 

The new Away kit embraces the strategic direction undertaken by AC Milan and PUMA, with the two brands utilizing the style, fashion and culture of Milan to develop performance and off-pitch fashionable products that tap into the unique Milanese style. A direction that transpires from the official photoshoot of the campaign, which features local Milanese talent and players from the AC Milan men’s and women’s teams as part of a stylish and elegant ensemble.

The new jersey arrives in two iterations. The Authentic jersey features ULTRAWEAVE performance fabric and dryCELL sweat-wicking technology, making the jersey the lightest and most comfortable PUMA has ever made. The Replica version is made with 100% recycled polyester and equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch or place. Both the Authentic and Replica jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future.

Celebrate decades of titles and iconic white kits with the 2022/23 AC Milan Away kit, available to pre-order exclusively at the AC Milan store at the AC Milan Stadium and acmilan.com/shop from July 19th with the global release on July 22nd at PUMA stores, PUMA .com and at select retailers worldwide.

The new Away kit will make its debut on Saturday 23rd July, when the men’s team take on Zalaegerszegi TE at the ZTE Arena in Zalaegerszegi, Hungary.

 

Herzogenaurach, Germany, May 13, 2020
JOIN MIDFIELD MAESTROS CESC FÀBREGAS AND JAMES MADDISON FOR PART FOUR OF FOOTBALL REAL TALK WITH THIERRY HENRY LIVE ON PUMA FOOTBALL’S INSTAGRAM

CONCEPT: Global sports brand PUMA is bringing together Spain legend Cesc Fàbregas and England’s rising star James Maddison for the fourth edition of Football Real Talk with Thierry Henry. Join Thierry as he hosts two of the world’s most creative players LIVE on PUMA Football’s Instagram to catch up on life and football. 

Follow @pumafootball, @thierryhenry,  @cescf4bregas and @madders , activate the notifications for updates, and be ready to tune in.
 
WHO:

  •  Thierry Henry is a PUMA ambassador and one of the most celebrated football players of his generation having played for both Arsenal and Barcelona. Thierry has won top international honors with France, winning both the 1998 FIFA World Cup and UEFA Euro 2000.
  • Cesc Fàbregas is a PUMA football player and is one of the most highly regarded midfielders of his generation. Having made his Arsenal debut at just 16, Cesc has gone on to have an incredible career winning LaLiga, the Copa del Rey and the Premier League. To add to his collection Cesc has also won the 2008 and 2012 European Championships and the 2010 FIFA World Cup as part of Spain’s golden generation.
  • James Maddison is a PUMA football player and current Leicester City player who is regarded as one of the world’s most exciting young attacking midfielders and a future England star after claiming his first England cap in the Euro 2020 qualifier against Montenegro.

WHEN: Thursday, May 14th, 2020 – 9am PST/ 12pm EST / 5pm BST / 6pm CEST

WHERE: Follow @pumafootball on Instagram and don’t forget to tune in.

 
Herzogenaurach, Germany, April 29, 2020
JOIN SERGIO AGÜERO AND NIKITA PARRIS FOR PART THREE OF FOOTBALL REAL TALK WITH THIERRY HENRY LIVE ON PUMA FOOTBALL’S INSTAGRAM

WHAT: Global sports brand PUMA is bringing together three of the world’s best strikers for an exciting attacking third edition of Football Real Talk with Thierry Henry. Join Thierry Henry as he hosts Sergio Agüero and Nikita Parris LIVE on PUMA Football’s Instagram to catch up on life and talk football with two of the most lethal strikers in the game. Follow @pumafootball, @thierryhenry, kunaguero and nikitaparris17, activate the notifications for updates, and be ready to tune in.
 
WHO:

  •  Thierry Henry is a PUMA ambassador and one of the most celebrated football players of his generation having played for both Arsenal and Barcelona. Thierry has won top international honors with France, winning both the 1998 FIFA World Cup and UEFA Euro 2000.
  • Sergio Agüero is a PUMA football player and one of the world’s best strikers. Sergio is a Manchester City legend and current Argentinian International. Sergio is best known for ‘that’ famous goal to win Manchester City’s first Premier League title in the last minute on the last day of the 2011/12 season.
  • Nikita Parris is a PUMA football player and current England International. Nikita has represented Everton, Manchester City and Lyon at club level and is regarded as one of the most exciting and dynamic strikers in the woman’s game today.

WHEN: Thursday, April 30th, 2020 – 9am PST/ 12pm EST / 5pm BST / 6pm CEST

WHERE: Follow @pumafootball on Instagram and don’t forget to tune in.

 

Herzogenaurach, Germany; April 24, 2020
Join Adam Lallana and Redefine Jamie in a live Football specific workout hosted by PUMA Football

WHAT: Global sports brand PUMA, along with PUMA football player Adam Lallana and his personal trainer Redefine Jamie will be hosting a LIVE workout on PUMA Football’s Instagram account to support the PUMA #StrongerTogether workout series. Join Adam and Jamie for a 45-minute intense football specific workout to keep you fit and active with the ball. Follow @pumafootball, @officiallallana and @redefine_jamie, activate the notifications for updates and don’t forget to bring a ball.

WHO: 

  •  Adam Lallana: PUMA sponsored football player and England International
  • Redefine Jamie: PUMA trainer and sport specific conditioning coach

WHEN: Friday, April 24th, 2020 – 10am PDT/ 1pm EDT / 6pm BST / 7pm CEST

WHERE: Follow @pumafootball on Instagram and don’t forget to tune in.

 

Herzogenaurach, Germany, June 1, 2020
PUMA’S MIRAGE OG BLENDS RUNNING HERITAGE WITH MODERN INFLUENCES

PUMA brings back the Mirage, a running shoe that first appeared in the 1970s, and blends it with the fresh influences of modern life to create the Mirage OG.

The Mirage has been in the PUMA family for close to half a century, first introduced as a lightweight track and field shoe and then reissued as a jogging shoe in the 1990s with the addition of comfortable foam. In 2020, the Mirage OG makes a comeback as an essential streetwear shoe, which will be a perfect addition to any fashion forward outfit, without compromising on comfort.

 

 

The original design featured nylon, suede leather trimmings, and a foam wedge insert. In the 90s, the shoe was updated to include suede cutouts and EVA technology, adding both style and comfort. Blurring the lines of the past and present, the new Mirage OG features a textile upper with suede overlays, synthetic leather formstrip, transparent rubber detail on the heel, a die cut EVA midsole, and reflective elements on the heel.

Herzogenaurach, Germany, April 23, 2020
Usain Bolt and Colin Jackson in an exclusive live conversation, hosted by PUMA

WHAT: Global sports brand PUMA will be hosting an exclusive live conversation between two of the biggest Track and Field legends as part of their #StrongerTogether LIVE Instagram series. Join Usain Bolt and Colin Jackson as they catch up, discuss life updates, and answer some fan questions on PUMA’s Instagram account. Make sure you don’t miss it, follow @puma, @usainbolt, and @colinrayjackson, activate notifications for updates, and enjoy from home. 

WHO: Usain Bolt and Colin Jackson

  • Usain Bolt: PUMA sponsored athlete, Fastest Man on Earth
  • Colin Jackson: British former sprint and hurdling athlete and World Record holder

WHEN: Thursday, April 23rd, 2020 – 10am PDT/ 1pm EDT / 6pm BST / 7pm CEST

WHERE: Follow @PUMA on Instagram to join.

 

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