Upon arrival, guests had the opportunity to walk in the shoes of a basketball star, with a tunnel entrance into the event’s main space, complete with the flashing lights of paparazzi. As they styled and rocked the Slipstream BBall in their own way, guests also received their own tunnel walk photos captured by Jérémie Masuka, a photographer who has used his lens to capture the intersection of sport and fashion.

Flipping the world of basketball upside down, literally, the immersive interior featured courtinspired details from floor to ceiling, all created by renowned French firm Trajectoire Studio.

Garnering more than 15,000 submissions worldwide, a panel led by team captain Marco Reus and Club legend Dedê narrowed down the options to nine exceptional designs, with the final design chosen through a public vote.

Embodying BVB pride, the jersey showcases a striking silhouette of the Club's cherished home, SIGNAL IDUNA PARK, in the classic black and yellow colours.

" We're proud to offer our fans the chance to design the Club's kit for the 23/24 season and involve them in this process. The iconic stadium silhouette and the great number of submissions exceeded our expectations, and we‘re looking forward to seeing our fans in the Yellow Wall wearing the jersey next season," said Carsten Cramer, Borussia Dortmund Managing Director.”

An artist and designer, as well as an in-house member of the PUMA design team, 8enjamin’s work is an expression of color, action, and positivity. Defined by relaxed fits, psychedelic prints, and skate-inspired details, the collection features apparel including graphic-adorned hoodies and T-shirts bearing the image of Fluzz. 8enjamin has also created a bubbly rendition of the PUMA wordmark, which is used on select pieces throughout. The collaboration’s mesh shorts boast an allover kaleidoscopic pattern in two color options: vibrant orange, purple, and green, plus a monochromatic take as well.

The first PUMA x Mercedes-AMG Motorsport collections is a bold and stylish statement. Just like any Mercedes-AMG vehicle, the eye-catching colors and designs of the collection are performance ready for the street or the track at any time. Mercedes-AMG vehicles are designed and engineered to have more power output and impressive driving dynamics, as well as boasting a range of exterior and interior specialities. As the performance luxury brand AMG truly is also a kind of Wild Child of Mercedes-Benz, and the new 2023 Spring Summer collection celebrates this in awesome style.

Utilizing four principle colors - green, pink, blue and black - along with the famous AMG lettering logo printed in white, the collection features three different colourways of Woven Jacket, T-Shirt, Woven Shorts and long Woven tracksuit pants. The collection is headlined by three choices of footwear models in a striking array of designs - the PUMA RS-X, PUMA Slipstream, and PUMA Maco SL.

The 20-piece apparel, footwear and accessories collection will launch in two parts. The first drop, available starting January 26 will consist of ten pieces in a rich burgundy and blue colorway. Staying true to the prioritization of merging fashion and function, and drawing inspiration from the early days of her career, the initial product release includes reversible shorts and beanies, a removable mesh jersey sports bra, a balaclava, colorblock leggings, and an oversized hoodie. Standout pieces include the Hood Hall of Famer tee and the breakaway maxi to midi skirt. The tee also boasts the phrase, “Calling All Shots,” embracing the notion of feeling powerful when wearing the pieces. The transformative skirt lends itself to the versatility of styling within the collection. New versions of the classic Ralph Sampson sneaker and design-forward Prevail sneaker will also be released within this drop.

“Given the initial design direction of creating a “future classic,” I tried to position our archival PUMA Mostro as a new classic for the future,” mentioned Hyon Park, Lead Designer Sportstyle Footwear, PUMA.

Breaking boldly into 2023, the Plexus surges ahead with innovative and explorative features. The Plexus’ upper is defined by a crafted aesthetic. Mixed textiles, juxtaposing colors, and uncovered construction elements give the shoe a handmade feel. The Plexus also features a distinctive closure, with a unique lace construction.

Pioneering, fast, and luxurious in equal measure, the ION F proudly displays the FERRARI wordmark and a metal pin ‘Cavallino Rampante’ emblem - FERRARI’s iconic Prancing Horse, as well as featuring a stylish magnetic buckle and a sock like construction for the main part of the sneaker. A TPU panel at the back of the sneaker, wrapped by an unbreakable and sculptural PU Foam support in the shape of a wing, provides additional traction and ultimate comfort.

Made for ultimate touch and control, the KING Platinum 21 Turbo has a classic PUMA black base color with the iconic Porsche Turbo logo inspired by the first ever 911 Turbo car to be launched: the 1974 Porsche 911 Turbo 3.0. A modern classic. Fit for kings.

Hailing over 50 years of heritage and legacy, the KING Platinum 21 Turbo is made for the modern playmakers. As football gets faster and faster, control is key, so the reengineered KING takes its signature look and upgrades your game to the next level.

The KING Platinum 21 Turbo features KINGForm technology: a rib structure that fuses to the super-soft leather upper in key contact areas to deliver superior touch and increased responsiveness. The KING combines an aggressive MoveKontrol Plate outsole for optimized traction and specially crafted KomfortSystem for next-level comfort with super-soft anatomical padding and a knitted tongue for a natural snug fit.

The Madchester collection includes a custom MCFC x MDCR Graphic Jersey, MCFC x MDCR Graphic and Logo Tees, as well as MCFC x MDCR Crews, Hoodies, Jacket, Shorts and Pants.

Made in Madchester, from the terraces to the dance floors, from basement raves to guitar riffs and bucket hats, the new Manchester City x PUMA collection pays tribute to the late 80s early 90s Manchester music scene that remains iconic to this day.

As much as it does today, the city’s thriving music scene served as an inclusive melting pot that attracted followers from far and wide.  A 24-hour party, celebrating what makes Manchester the greatest city on the planet – the people that embrace it.

The Madchester collection will be available from 8th July at PUMA.com, mancity.com/shop and JD Sports.