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Herzogenaurach, germany, december 03, 2020
A NEW PERSPECTIVE: PUMA REIMAGINES THE CLASSIC MIRAGE SHOE

Sports company PUMA’s newest product franchise, the Mirage, is adding a new perspective to a classic from the Archive. The Mirage Mox is the latest addition to PUMA’s growing selection of Futro styles, a mashup of retro sneakers with futuristic inspiration. Mirage Mox takes design cues from the '90s running shoe and transforms them for today’s sneakerheads. 

The Mirage has been in the PUMA family for close to half a century, first introduced as a lightweight track and field shoe and then reissued as a jogging shoe in the 1990s with a die-cut eva midsole.

Today’s revamped design brings a new perspective to street style with its Futro look. The Mirage Mox is inspired by the world of electronic music and DJs with trippy colors, eye-catching layers of materials, and futuristic elements. The iconic overlay on the forefoot is a direct link back to the Mirage OG and pays homage to the shoe's history but is redesigned to have a less retro-running look. Details like the unique TPU piece in the heel and bright accents of color bring a fresh take to this classic silhouette. 

Remix your style when the Mirage Mox drops on December 4th. Lookout for more futuristic styles in 2021, when additional colorways and new designs will join the growing Mirage family with a unique partnership that will bring its DJ inspiration to life.

Mirage Mox will be available on PUMA.com, PUMA stores, and select retailers worldwide.

Liz Smith
Manager PR Sportstyle
Alberto Turincio
Alberto Turincio
Teamhead Touchpoints Sportstyle

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HERZOGENAURACH; GERMANY; DECEMBER 09, 2020
PUMA AND NEYMAR JR. DRIVE THEM CRAZY WITH THE FUTURE Z TEASER EDITION

Sports company PUMA has today launched a special teaser edition of the upcoming FUTURE Z 1.1 football boot, to be worn exclusively by football superstar Neymar Jr. The ground-breaking new FUTURE Z has been developed and engineered to enhance the playing style of the world’s most dynamic playmaker.

Built around an adaptive FUZIONFIT+ compression band, the FUTURE Z provides optimal lock-in and support for movement so explosive it will drive the opposition craZy. The eye-catching new boot integrates an innovative Z-shaped Dynamic Motion System outsole for multidirectional movement and traction, with a thin layer of GripControl Pro applied to the upper material for superior touch and ball control.

In-line with the FUTURE Z football boot, PUMA has unveiled the Neymar Jr. Future collection. The collection features the signature Neymar Jr. number 10 logo throughout, in bright Brazilian colors and fonts inspired by the pichacão graffiti found on the streets of São Paolo and includes the Neymar Jr. jersey, shorts, training accessories and off-pitch apparel. 

Prepare to LOCK IN and DRIVE THEM CRAZY with the PUMA white, black and yellow-alert FUTURE Z 1.1 Teaser edition and the Neymar Jr. Future collection, available from December 9th at PUMA.com and key football accounts. 

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