Herzogenaurach (Germany), August 26th, 2021
Work out with the kids: PUMA and CYBEX launch collection of strollers aimed at active parents

Sports company PUMA and German expert in child goods CYBEX have created a collection of strollers aimed at active parents who enjoy taking their children along when they exercise.

The collection will feature two styles. The ZENO is a 4-in-1 stroller which can be pushed, pulled, or even attached to a bike or skis, while the AVI is a lightweight sport stroller, ideal for running. Both products feature reflective elements and protective PUMA ‘stand guards’ on strategic areas of the strollers, to allow for optimal visibility at any time of the day.

“This year, PUMA has introduced innovative technologies, such as NITRO Foam, and launched a whole new family of performance running shoes,” said PUMA CEO Bjørn Gulden. “A perfect addition to these are the products that we created together with CYBEX . The two strollers are running products for parents who want to keep up their active lifestyle.”

Both the ZENO and AVI strollers will appear in a brand-new design, giving them an athletic look and feel which is inspired by the PUMA’s latest running campaign.

“We are excited to announce this first-time partnership and collaboration. Our shared  passion for products, our vision for the future of running and active modern parenthood are perfectly aligned with Puma”, said CYBEX CEO Johannes Schlamminger. “Our commitment to creating technologies with state-of-the-art innovation make this joint venture one that can really spark change for runners and parents.”

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herzogenaurach, germany, august 24, 2021
MADE WITH QUALITY: THIERRY HENRY WEARS A PREMIUM TAKE ON PUMA’S CLASSIC SPORTSWEAR

Global sports company PUMA is rereleasing its MMQ line, a premium take on classic PUMA sportswear silhouettes. As a collection synonymous with craftsmanship and quality, who better to be the face of the campaign than football legend Thierry Henry.

MMQ, short for “Macht’s mit Qualität” translates to “Made with Quality.” This theme serves as the inspiration for elevated apparel and sneakers within the line. Ushering in a new era of subtlety and quality, this season of MMQ is inspired by minimal Scandinavian design sensibilities featuring expert craftsmanship and elevated construction. Streetwear classics are reinterpreted and refined for modern day in this classic collection.

The timelessness of the MMQ collection is the perfect fit for the legacy of Thierry Henry. The French football legend has become one of the two first players to be inducted into the Premier League’s Hall of Fame, and to this day, his name is synonymous with a distinctly European charm and elegance. He knows how to make a bold statement without shouting about it through his classic and refined style. The high-quality materials, muted tones, and contemporary fits used in the MMQ collection reflect the on and off pitch qualities of Thierry.

“Who is the judge, quality is what you like, quality is what you live for, quality is what represents you,” said Thierry Henry when asked what quality meant to him.

Product designs feature clean lines, muted colors, and elevated materials for a premium take on classic streetwear. Footwear is infused with a material mix including soft-touch textured suede in a color palette of neutrals with purple and orange accents. Styles are given a whole new look and feel for the MMQ collection, including classics like the Suede VTG, Easy Rider, Ralph Sampson, Slipstream Mid, and Suede Crepe as well as newer styles like the Suede Mayu, Mirage Sport, and Wild Rider.

The apparel is rooted in functionalism and honors the classics of street and sportswear while reinterpreting them for the modern minimalist. Hooded sweatshirts, pocket tees, and sweatpants are built upon not to make them different, but to make them better. Premium materials, minimalistic designs and a muted color palette make the apparel items fit seamlessly into any look.

Campaign images of Thierry Henry were shot by Danny Kasirye, a Ugandan-British photographer and director based between London and New York. He has recently broken out with a series of high-profile shoots, with a unique perspective on fashion photography, animated by his constant search for non-conformity and authenticity. As he does with all his subjects, Danny had Thierry turn the camera on him at the end for a few candid shots.

“It was incredible to work with Thierry, he was such a professional and so good at being in front of the camera,” said Danny. “The same confidence he displayed in front of the goal so many times. Being one of my favourite football players it was such an amazing day for me personally!"

Add a refined touch to your look when the MMQ collection releases on August 26th on PUMA.com, PUMA stores and select retailers.

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herzogenaurach, germany, august 16, 2021
DUA LIPA CONFIRMS THAT A PLATFORM NEVER GOES OUT OF STYLE

Global pop superstar and fashion icon Dua Lipa is seen sporting the recently released PUMA Suede Mayu, now in a new black colorway which will be dropping later this week. Launched earlier this year, this silhouette takes design elements from one of the brand’s most iconic styles and blows up its proportions for a contemporary look.

Dua Lipa played with her style in the latest campaign shot by Mario Sorrenti, as she is seen pairing the newest colorway of the Suede Mayu with a black skirt, a knot crop top, and a chainmail camisole – showing how versatile the shoe can really be.

The silhouette can be transformed to be used all day, for any type of look. The platform’s over-the-top proportions, give the silhouette a chic and fresh look. The upper takes cues from one of PUMA’s most iconic styles with a re-designed bold platform but keeping it lightweight and comfy.

The blown up proportions of the Suede Mayu push forward the original DNA of the shoe. Dua Lipa is featured in PUMA’s latest women’s brand campaign “She Moves Us”, which celebrates women who move together to achieve and connect through fashion, community, and sport.

Be ready to up your style with the latest colorway of the PUMA Suede Mayu. It will be available on PUMA.com, PUMA stores and select retailers starting August 18th.

herzogenaurach, germany, july 28, 2021
A DAY WITH DJ SNAKE AND HIS PUMA MIRAGE SPORT TRAINERS

Global sports brand PUMA has just announced the release of a new style within their Mirage franchise, the new Mirage Sport Remix explores new lines and constructions with design inspiration from the world of DJs.

PUMA spent a day with its brand ambassador and face of the Mirage franchise, DJ Snake. Arriving on his private jet, following him to the studio where he records, and lastly on stage, he is seen wearing the newest Mirage Sport Remix. I

ts fusion of street and classic sport, with design inspiration from DJ culture and electronic music performances is clearly shown on the Mirage silhouette. The main colorway comes in black, grey and primary colors, which are directly influenced by the lights of EDM shows. DJ Snake perfectly styles them to be worn throughout the day, and for any occasion.

“I’m excited to go back on stage this summer, I’ve missed playing in front of people and feeling the amazing vibe of live concerts,” says DJ Snake. “Can’t wait to do this and rock my new Mirage trainers while doing so.”

PUMA’s Mirage franchise is part of PUMA’s growing selection of Futro styles, a mashup of retro sneakers with futuristic inspiration. Put on a show with Mirage Sport and get yours starting July 28th at JD. Be on the lookout for Exclusive Colorways throughout the rest of 2021. 

PUMA Copyright
herzogenaurach, germany, july 29, 2021
PUMA & MANCHESTER CITY CELEBRATE NEW WATER INSPIRED AWAY KIT BY LAUNCHING FOOTBALL & SAFE WATER PROGRAMS WORLDWIDE

Global sports company PUMA has today presented the new Manchester City Away kit for the 2021/22 football season. The stunning new Away kit celebrates football as a force for good. Produced with a special Dope Dye manufacturing process to reduce water consumption, the new kit pays tribute to a partnership with the Club’s global charity initiative, Cityzens Giving, focused on using football to raise awareness of and access to safe water across the world.

Clean and accessible water is crucial, yet 1 in 3 people worldwide lack access to safe drinking water. To help address this challenge, PUMA has partnered with Cityzens Giving and the Club’s Official Water Technology Partner Xylem to deliver an innovative global program, blending football-based education on water, sanitation and hygiene, and clean water access for communities in need.

The ambition is to reach over 10,000 young people in 3 continents, focusing on Manchester, São Paulo, Buenos Aires and Mumbai. The program has just kicked off with the creation of a clean water tower in Mumbai, producing a safe and long-term supply of fresh drinking water for 1,800 people per day.

Tom Pitchon, Director of City Football Foundation said: “We are proud to be able to use the Club’s Away kit to raise awareness of water issues around the world, creating a platform to provide much needed support for communities in need. Empowering our global network of Young Leaders to use football as a platform to tackle social issues in their communities is at the heart of what Cityzens Giving does and the work we are embarking on with our partners PUMA and Xylem will help to enhance the lives of thousands of people around the world. Our playing kit is an expression of what our Club stands for and we are delighted that this season’s kit will be used to highlight the vital issue of clean water access.” 

The striking new jersey features water droplets throughout the design, highlighting the safe water program and Cityzens Giving. The club’s crest, PUMA cat, Etihad and Nexen sponsor logos feature iridescent colors, resembling the effect of light breaking through water droplets.

In addition to increasing access to clean water in communities, PUMA is reducing the amount of water waste and consumption during the manufacturing of the kit. The company has utilized an innovative Dope Dye manufacturing process to drastically reduce the amount of water and dye used during production.

“The Manchester City Away kit is a special project at PUMA, we are working with Manchester City and their partners to support communities and continue to increase our level of sustainability,” said Heiko Desens, Global Creative Director and Innovation at PUMA. “Along with supporting safe water programs, we have utilized an innovative Dope Dye manufacturing process to significantly reduce the level of water consumption when compared to traditional ways of dying materials. The Dope Dye process allows us to color the raw materials before it is spun or knitted to a textile allowing us to skip the water-intensive dying process of coloring the yarn or knitted material. An added benefit to this method is it improves color fastness by reducing the fading of the colors after washing or light exposure, which is important for performance products."

The new Manchester City Away jersey combines 100% recycled polyester with advanced PUMA dryCELL thermoregulation technology to ensure uncompromising fit and mobility, keeping athletes dry and comfortable. The jersey integrates an ultra-light jacquard structure into the back of the jersey to enhance breathability during intense performance.

The new Manchester City Away Kit will debut on pitch against Leicester City in the FA Community Shield fixture on August 7th at Wembley Stadium.

The new Manchester City Away kit will be available from July 29 at PUMA.com, PUMA stores, Etihad Stadium Store, mancity.com/shop and at select retailers worldwide. 

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herzogenaurach, germany, july 21, 2021
PUMA & AC MILAN LAUNCH NEW AWAY KIT CELEBRATING FONDAZIONE MILAN PROMOTING “FROM MILAN TO THE WORLD” INITIATIVE

Global sports company PUMA has today unveiled the new AC Milan Away kit to be worn by the Men’s, Women’s and youth teams throughout the 2021/22 football season. The special new golden kit celebrates the work of Fondazione Milan, AC Milan’s charity, with the words “Fondazione Milan” printed under the collar on the back of the shirt. The new Away jersey also features a striking all-over pattern inspired by six cities across the world involved in a charitable initiative that will officially launch in September.

The “From Milan to the World” initiative, created by AC Milan’s Fondazione Milan, in partnership with PUMA, will give Rossoneri fans across the world the chance to vote to support a socio-educational project out of six proposals that will be presented in September, alongside local and international non-profit organizations. The end result will be the development of the selected program, linked to one of the six cities chosen for the initiative: New York (USA), Rio de Janeiro (Brazil), Kolkata (India), Melbourne (Australia), Nairobi (Kenya) and Milan (Italy).

Fondazione Milan was set up in 2003 with the aim to spark positive change in the community. The foundation continues to grow as more fans, partners and club legends join the cause, helping to expand the reach of the various initiatives implemented across the world.

Casper Stylsvig, AC Milan Chief Revenue Officer said, “We are proud to be launching this Away kit with our partner PUMA and celebrate the work of our Fondazione Milan, who does an incredible job helping people in need at a local and international level. The jersey itself looks very elegant with its golden color and geometric pattern, but most importantly it will help us bring some change into the world through the “From Milan to the World” initiative, which will launch in the near future. This is something we are particularly proud to be able to do as a club, because it fits perfectly within our social responsibility journey, which remains a very important aspect of our work at AC Milan, both on and off the pitch.

The new kit represents Milan’s impact from Milan to Italy to the World. AC Milan brings people together from different cultures, languages and ages as the club continues to expand its impact across the globe. Milan’s unbreakable bond with the team and the city sends an inclusive message to over 500 million Rossoneri fans worldwide, uniting people from the walls of the San Siro to the streets of Rio and beyond.

“AC Milan connects so many people across the world through football and charitable projects, so we wanted to pay tribute to this with the design of the shirt. The idea behind the bespoke graphic integrated into the jersey was to give each city connected to the Fondazione its own identity,” said Nick Willems, Graphic Designer Teamsport Apparel. “We placed distinct graphics created for each city inside outlines of those cities. We then added those graphics into a repeat pattern to connect all of the cities, symbolizing the strength of AC Milan and of the Fondazione.”

The new AC Milan Away jersey combines 100% recycled polyester with advanced PUMA dryCELL thermoregulation technology to ensure uncompromising fit and mobility, keeping the athlete dry and comfortable. The jersey integrates an Ultra-light jacquard structure into the back of the jersey to enhance breathability during intense performance. 

The new AC Milan Away kit will be available from July 21st at PUMA.com, PUMA stores, AC Milan official stores, store.milan.com and at select retailers worldwide.

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herzogenaurach, germany, july 14, 2021
93:20 PUMA & MANCHESTER CITY UNVEIL NEW HOME KIT IN TRIBUTE TO THE GOAL THAT MARKED A NEW ERA FOR CITY

Global sports company PUMA has today unveiled the new Manchester City Home kit inspired by the iconic 93:20 goal from the incredible 2011/12 season that provided one of the greatest moments in Premier League and Manchester City history.

The memory of the legendary 93:20 season echoes through the new Home kit as a striking all-over repeated graphic of a digital clock paying tribute to the remarkable generation of players and the last-minute strike that sealed the league in a way no football fan could have predicted. The Home jersey is complemented by sky blue shorts and hooped socks to complete the look.

For Manchester City the 2011/12 season was a thriller, it started with an array of exciting signings and ended with 93:20 - a momentous goal that secured the club’s first Premier League title, marking the climax of the league’s most remarkable season and the beginning of a new era for Manchester City. Since this historic moment, City have gone on to win the Premier League title five times in the last ten seasons.

“Witnessing that moment is something I will never forget. When the goal went in, we knew we had just seen greatness, something special”, said Micah Richards, Manchester City legend. “The league was hanging in the balance and then to secure it in the final minute, in that fashion, I don’t think will ever be replicated. The new kit is a perfect tribute to one of the greatest moments in City’s history”.

The new Manchester City Home jersey combines 100% recycled polyester with advanced PUMA dryCELL thermoregulation technology to ensure uncompromising fit and mobility, keeping the athlete dry and comfortable. The jersey integrates an Ultra-light jacquard structure into the back of the jersey to enhance breathability during intense performance.

The new Manchester City Home kit will be available from July 14 at PUMA.com, PUMA stores, Etihad Stadium Store, mancity.com/shop and at select retailers worldwide.

Additionally, the Manchester City prematch collection is available from July 14 and consists of the prematch jersey, prematch ¼ zip top, prematch jacket and prematch pant. For the first time Manchester City’s prematch collection utilizes PUMA and First Mile’s recycling initiative by turning plastic waste into products.

First Mile is a people-focused network that strengthens micro-economies, working with waste collection communities in Taiwan China, Haiti and Honduras by collecting plastic waste and creating jobs and reducing environmental waste. This year’s collection is made from at least 84% post-consumer plastic collected in Taiwan China.

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HERZOGENAURACH, GERMANY, JULY 15, 2021
NEYMAR JR. STEPS INTO SUMMER WITH THE PUMA WILD RIDER

Global sports brand PUMA has released the Wild Rider in a new, summer-ready color combination, which is worn by Neymar Jr. and is made for city life on the go.

This Wild Rider brings a whole new dimension to the latest addition of PUMA’s Rider family, with fresh layers of material for a raw, edgy look and futuristic circles at the midsole. Neymar Jr. wears the latest Wild Rider in the new mono-red colorway that adds a summer-inspired pop of color to any outfit.

The shoe’s design is inspired by the movement and motion of city life – always going forward, further, faster, and beyond. It features a nylon upper with suede overlays and a leather formstrip, along with TPU details on eyelet and heel and the signature Rider foam.

The latest Wild Rider drops on PUMA.com, PUMA stores and select retailers on July 21st.

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herzogenaurach, germany, july 6, 2021
WINNIE HARLOW SPORTS PUMA’S CRUISE RIDER IN A VIBRANT SUMMER LOOK

Global sports brand PUMA has released the Cruise Rider in bold new colors, creating the perfect style for women on the move like Winnie Harlow, who rocked the Cruise Rider in a vibrant photoshoot.

These playful kicks stand out with fun color blocking and a stacked sole. The latest edition gives a bold look in a display of pink, yellow and green. Paired with a matching jacket and biker shorts, Winnie shows off the perfect summer ready look.

“I love bright and bold looks so it’s perfect for me and brightens up my looks on my days off,” says Winnie.

The Cruise Rider is a women’s specific style made for those who are making big moves. This kick is a step above the rest with fun color blocking, a dynamic material mix, and a stacked outsole. The silhouette features a slightly higher midsole with sculpting details, a TPU piece in the back, and Rider foam for the ultimate comfort.

The Cruise Rider is part of PUMA’s She Moves Us platform, which uses its top female brand ambassadors to celebrate the women who have moved culture and sports forward and to inspire other women around the world. To learn more, click here.

Be bold and grab the latest Cruise Rider when it drops on PUMA.com, PUMA stores and select retailers on July 7th 2021.

PUMA Cruise Rider with Winnie Harlow
herzogenaurach, germany, june 30, 2021
PUMA AND PRONOUNCE CREATE DEBUT COLLECTION INSPIRED BY ANCIENT ARCHAEOLOGICAL SITE

Global sports company PUMA and designer brand PRONOUNCE have created a debut collaboration together of apparel, footwear and accessories in an earthy palette inspired by Pumapunku, an ancient archaeological site in Bolivia.

Based across both Milan and Shanghai, PRONOUNCE was founded in 2016 by Yushan Li and his creative partner Jun Zhou. The high-end brand reflects the pairs’ shared love of handcrafted garments, and a desire to perfect the creation of truly global, truly genderless clothing. They have a unique approach of playfully weaving in references and inspirations from Eastern, Western, and ancient cultures and philosophies. This approach fits seamlessly into the debut PUMA x PRONOUNCE collection, which combines ancient inspiration with a modern and minimalistic design approach.

In ancient Incan tradition, Pumapunku is believed to be the seat of global civilization, and now stands as a remnant of a vast complex of stone temples and geometric monuments. Taking cues from such intricate architectural constructions in the pre-technological age, the PUMA x PRONOUNCE collection brings this inspiration to life through the use of graphic motifs representing ropes, pulleys, and clay blocks. The color palette is inspired by the majesty of the sunset over Pumapunku, with gradient tones of orange, pebble, and muted grey.

In modern fits and gender specific styles, the apparel comes in a vibrant, gradient color story, with bold color blocking alongside earthy colors. Playful details resembling ropes adorn lightweight woven apparel styles with techy details. Items include tees, hoodies and sweatpants alongside more tailored pieces like a collared shirt, trousers, and a selection of jackets.

The footwear in the collection uses a very textural material mix in a neutral color scheme. Accents of bright orange and rope detailing add a bold touch. The selection includes new PUMA styles like the Suede Mayu, Mirage Sport, and OP-1 PWRFrame, as well as classics like the Basket VTG. A cap, backpack and mini messenger are included in the accessories offering for the collection.

Grab the PUMA x PRONOUNCE collection when it drops on PUMA.com, PUMA stores and select retailers. 

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HERZOGENAURACH, 20. MAI, 2021
NEYMAR JR. ERHÄLT EINEN WILDEN NEUEN LOOK

PUMA überrascht mit einer neuen Addition zu seiner beliebten Rider Kollektion. Der von Neymar Jr. bevorzugte neue Freizeitsneaker wurde von einer Großstadt in Bewegung inspiriert.

PUMA Markenbotschafter Neymar Jr. ist immer in Bewegung, was den neuen Wild Rider zu einem perfekten Schuh für seine erste Lifestyle-Kampagne mit PUMA macht. Nicht nur sein Talent auf dem Fußballplatz – auch sein Stil außerhalb des Stadions zieht regelmäßig die Aufmerksamkeit auf sich. Als jemand der es gewohnt ist, das “Spiel” nach seinen Regeln zu spielen, ist er die perfekte Verkörperung des Wild Riders – eine junge Kultur in Bewegung.

“Ich liebe Streetwear, deshalb war ich sofort begeistert, als PUMA mir vorschlug das Gesicht eines Streetstyle-Sneakers zu werden,” so Neymar Jr. “Du wirst den Wild Rider lieben und nicht mehr ausziehen wollen – ich trage ihn Non-Stop. É o meu favorito!”

Mit einem aufregenden Materialmix und den futuristischen Kreisen auf der Mittelsohle bringt der Wild Rider eine neue Dimension in die Rider Kollektion. Sein Design wurde von der umtriebigen Bewegung einer Großstadt inspiriert.  

“Wir erachten die Rider Kollektion als seine konstante Weiterentwicklung; wir starteten mit dem Future Rider, der noch sehr vom Easy Rider II inspiriert wurde und sich in etwas weiterentwickelt hat, was für sich selbst stehen kann, ohne zu offensichtlich mit der ursprünglichen Inspiration in Verbindung gebracht zu werden,” so Danny Taylor, Design Lead Sportstyle Footwear. “Mit jeder Lancierung konnten wir die Rider Familie Produkt für Produkt und Saison zu Saison weiterentwickeln.”

Der Wild Rider ist fundiert in PUMAs Futro Designkonzept. Inspiriert vom historischen Rider OG, mit Elementen eines Spikes aus den 90er-Jahren, verfügt der Wild Rider über Retro- und futuristischen Designansätze. Das progressive Design des Wild Riders wird durch einzigartige Designelemente, wie dem PUMA “Formstrip”, der in die Ferse zu fließen scheint, dem “Designed by PUMA” Schriftzug auf der Rückseite der Ferse mit Futro-Elementen gespiegelt, die das Bewegungskonzept zum Ausdruck bringt. Der Materialmix aus Nylon und Wildleder mit dem “Formstrip” aus Leder sowie TPU Details an den Ösen und der Ferse, werden durch das Rider spezifische Schaumstoff-Fußbett abgerundet.

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Herzogenaurach, Germany – 18 May, 2021
PUMA emphasizes their support for women racing by extending their partnership with W Series

Global sports company PUMA resumes the collaboration with W Series, the international single-seater motor racing championship for female drivers. PUMA will tailor its racewear with a female-first design in 2021.

Race suits for female racing drivers have traditionally been redesigned versions of those initially made for their male counterparts. But this year – when W Series will stage eight races in partnership with Formula 1 – W Series’ drivers will compete in PUMA racewear tailored specifically for the female body from the very start of the design process. This means that the season-opening race at Circuit Paul Ricard, France, on 26 June will be the first time that a fully female grid will compete in PUMA racewear tailored for women.  

 

James Clark (Head of Sports Marketing Motorsport & Operations, PUMA) said:

“Motorsport is in PUMA´s DNA, just like our brand´s principles of equality, diversity and inclusion. Hence W Series is a perfect fit with the values we share. For us at PUMA, it is irrelevant whether a driver is male or female, the only thing that matters is the passion for motorsport. We are very proud that we have been the official racewear supplier of W Series since 2019 and that this will continue in 2021. We recently launched a new women’s campaign called ‘She Moves Us’ which celebrates females who have moved culture and sports forward and will inspire women around the world. In terms of motorsport, there could not be a better ambassador for this campaign than W Series. The drive for more women in motorsport is proven by the partnership between Formula 1 and W Series this season. I am sure this will help W Series move one step forward and promote the series on a global scale. Besides our passion for motorsport, we want to make sure that the W Series drivers feel safe, competitive, and comfortable in the cockpit. So PUMA has designed tailormade race suits for female drivers to ensure a perfect fit.”


 

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