The memory of the legendary 93:20 season echoes through the new Home kit as a striking all-over repeated graphic of a digital clock paying tribute to the remarkable generation of players and the last-minute strike that sealed the league in a way no football fan could have predicted. The Home jersey is complemented by sky blue shorts and hooped socks to complete the look.

For Manchester City the 2011/12 season was a thriller, it started with an array of exciting signings and ended with 93:20 - a momentous goal that secured the club’s first Premier League title, marking the climax of the league’s most remarkable season and the beginning of a new era for Manchester City. Since this historic moment, City have gone on to win the Premier League title five times in the last ten seasons.

“Witnessing that moment is something I will never forget. When the goal went in, we knew we had just seen greatness, something special”, said Micah Richards, Manchester City legend. “The league was hanging in the balance and then to secure it in the final minute, in that fashion, I don’t think will ever be replicated. The new kit is a perfect tribute to one of the greatest moments in City’s history”.

The new Manchester City Home jersey combines 100% recycled polyester with advanced PUMA dryCELL thermoregulation technology to ensure uncompromising fit and mobility, keeping the athlete dry and comfortable. The jersey integrates an Ultra-light jacquard structure into the back of the jersey to enhance breathability during intense performance.

The new Manchester City Home kit will be available from July 14 at PUMA.com, PUMA stores, Etihad Stadium Store, mancity.com/shop and at select retailers worldwide.

Additionally, the Manchester City prematch collection is available from July 14 and consists of the prematch jersey, prematch ¼ zip top, prematch jacket and prematch pant. For the first time Manchester City’s prematch collection utilizes PUMA and First Mile’s recycling initiative by turning plastic waste into products.

First Mile is a people-focused network that strengthens micro-economies, working with waste collection communities in Taiwan China, Haiti and Honduras by collecting plastic waste and creating jobs and reducing environmental waste. This year’s collection is made from at least 84% post-consumer plastic collected in Taiwan China.

The “From Milan to the World” initiative, created by AC Milan’s Fondazione Milan, in partnership with PUMA, will give Rossoneri fans across the world the chance to vote to support a socio-educational project out of six proposals that will be presented in September, alongside local and international non-profit organizations. The end result will be the development of the selected program, linked to one of the six cities chosen for the initiative: New York (USA), Rio de Janeiro (Brazil), Kolkata (India), Melbourne (Australia), Nairobi (Kenya) and Milan (Italy).

Fondazione Milan was set up in 2003 with the aim to spark positive change in the community. The foundation continues to grow as more fans, partners and club legends join the cause, helping to expand the reach of the various initiatives implemented across the world.

Casper Stylsvig, AC Milan Chief Revenue Officer said, “We are proud to be launching this Away kit with our partner PUMA and celebrate the work of our Fondazione Milan, who does an incredible job helping people in need at a local and international level. The jersey itself looks very elegant with its golden color and geometric pattern, but most importantly it will help us bring some change into the world through the “From Milan to the World” initiative, which will launch in the near future. This is something we are particularly proud to be able to do as a club, because it fits perfectly within our social responsibility journey, which remains a very important aspect of our work at AC Milan, both on and off the pitch.

The new kit represents Milan’s impact from Milan to Italy to the World. AC Milan brings people together from different cultures, languages and ages as the club continues to expand its impact across the globe. Milan’s unbreakable bond with the team and the city sends an inclusive message to over 500 million Rossoneri fans worldwide, uniting people from the walls of the San Siro to the streets of Rio and beyond.

“AC Milan connects so many people across the world through football and charitable projects, so we wanted to pay tribute to this with the design of the shirt. The idea behind the bespoke graphic integrated into the jersey was to give each city connected to the Fondazione its own identity,” said Nick Willems, Graphic Designer Teamsport Apparel. “We placed distinct graphics created for each city inside outlines of those cities. We then added those graphics into a repeat pattern to connect all of the cities, symbolizing the strength of AC Milan and of the Fondazione.”

The new AC Milan Away jersey combines 100% recycled polyester with advanced PUMA dryCELL thermoregulation technology to ensure uncompromising fit and mobility, keeping the athlete dry and comfortable. The jersey integrates an Ultra-light jacquard structure into the back of the jersey to enhance breathability during intense performance. 

Clean and accessible water is crucial, yet 1 in 3 people worldwide lack access to safe drinking water. To help address this challenge, PUMA has partnered with Cityzens Giving and the Club’s Official Water Technology Partner Xylem to deliver an innovative global program, blending football-based education on water, sanitation and hygiene, and clean water access for communities in need.

The ambition is to reach over 10,000 young people in 3 continents, focusing on Manchester, São Paulo, Buenos Aires and Mumbai. The program has just kicked off with the creation of a clean water tower in Mumbai, producing a safe and long-term supply of fresh drinking water for 1,800 people per day.

Tom Pitchon, Director of City Football Foundation said: “We are proud to be able to use the Club’s Away kit to raise awareness of water issues around the world, creating a platform to provide much needed support for communities in need. Empowering our global network of Young Leaders to use football as a platform to tackle social issues in their communities is at the heart of what Cityzens Giving does and the work we are embarking on with our partners PUMA and Xylem will help to enhance the lives of thousands of people around the world. Our playing kit is an expression of what our Club stands for and we are delighted that this season’s kit will be used to highlight the vital issue of clean water access.” 

The striking new jersey features water droplets throughout the design, highlighting the safe water program and Cityzens Giving. The club’s crest, PUMA cat, Etihad and Nexen sponsor logos feature iridescent colors, resembling the effect of light breaking through water droplets.

In addition to increasing access to clean water in communities, PUMA is reducing the amount of water waste and consumption during the manufacturing of the kit. The company has utilized an innovative Dope Dye manufacturing process to drastically reduce the amount of water and dye used during production.

“The Manchester City Away kit is a special project at PUMA, we are working with Manchester City and their partners to support communities and continue to increase our level of sustainability,” said Heiko Desens, Global Creative Director and Innovation at PUMA. “Along with supporting safe water programs, we have utilized an innovative Dope Dye manufacturing process to significantly reduce the level of water consumption when compared to traditional ways of dying materials. The Dope Dye process allows us to color the raw materials before it is spun or knitted to a textile allowing us to skip the water-intensive dying process of coloring the yarn or knitted material. An added benefit to this method is it improves color fastness by reducing the fading of the colors after washing or light exposure, which is important for performance products."

PUMA spent a day with its brand ambassador and face of the Mirage franchise, DJ Snake. Arriving on his private jet, following him to the studio where he records, and lastly on stage, he is seen wearing the newest Mirage Sport Remix. I

ts fusion of street and classic sport, with design inspiration from DJ culture and electronic music performances is clearly shown on the Mirage silhouette. The main colorway comes in black, grey and primary colors, which are directly influenced by the lights of EDM shows. DJ Snake perfectly styles them to be worn throughout the day, and for any occasion.

“I’m excited to go back on stage this summer, I’ve missed playing in front of people and feeling the amazing vibe of live concerts,” says DJ Snake. “Can’t wait to do this and rock my new Mirage trainers while doing so.”

PUMA’s Mirage franchise is part of PUMA’s growing selection of Futro styles, a mashup of retro sneakers with futuristic inspiration. Put on a show with Mirage Sport and get yours starting July 28th at JD. Be on the lookout for Exclusive Colorways throughout the rest of 2021. 

MMQ, short for “Macht’s mit Qualität” translates to “Made with Quality.” This theme serves as the inspiration for elevated apparel and sneakers within the line. Ushering in a new era of subtlety and quality, this season of MMQ is inspired by minimal Scandinavian design sensibilities featuring expert craftsmanship and elevated construction. Streetwear classics are reinterpreted and refined for modern day in this classic collection.

The timelessness of the MMQ collection is the perfect fit for the legacy of Thierry Henry. The French football legend has become one of the two first players to be inducted into the Premier League’s Hall of Fame, and to this day, his name is synonymous with a distinctly European charm and elegance. He knows how to make a bold statement without shouting about it through his classic and refined style. The high-quality materials, muted tones, and contemporary fits used in the MMQ collection reflect the on and off pitch qualities of Thierry.

“Who is the judge, quality is what you like, quality is what you live for, quality is what represents you,” said Thierry Henry when asked what quality meant to him.

Product designs feature clean lines, muted colors, and elevated materials for a premium take on classic streetwear. Footwear is infused with a material mix including soft-touch textured suede in a color palette of neutrals with purple and orange accents. Styles are given a whole new look and feel for the MMQ collection, including classics like the Suede VTG, Easy Rider, Ralph Sampson, Slipstream Mid, and Suede Crepe as well as newer styles like the Suede Mayu, Mirage Sport, and Wild Rider.

The apparel is rooted in functionalism and honors the classics of street and sportswear while reinterpreting them for the modern minimalist. Hooded sweatshirts, pocket tees, and sweatpants are built upon not to make them different, but to make them better. Premium materials, minimalistic designs and a muted color palette make the apparel items fit seamlessly into any look.

Campaign images of Thierry Henry were shot by Danny Kasirye, a Ugandan-British photographer and director based between London and New York. He has recently broken out with a series of high-profile shoots, with a unique perspective on fashion photography, animated by his constant search for non-conformity and authenticity. As he does with all his subjects, Danny had Thierry turn the camera on him at the end for a few candid shots.

The collection will feature two styles. The ZENO is a 4-in-1 stroller which can be pushed, pulled, or even attached to a bike or skis, while the AVI is a lightweight sport stroller, ideal for running. Both products feature reflective elements and protective PUMA ‘stand guards’ on strategic areas of the strollers, to allow for optimal visibility at any time of the day.

“This year, PUMA has introduced innovative technologies, such as NITRO Foam, and launched a whole new family of performance running shoes,” said PUMA CEO Bjørn Gulden. “A perfect addition to these are the products that we created together with CYBEX . The two strollers are running products for parents who want to keep up their active lifestyle.”

The PUMA x BUTTER GOODS collection is all about an appreciation for vintage sports marketing. It harks back to the heyday of sporting clubs, vintage tennis teams, and bold ‘90s skateboard merch in a way that feels fresh and contemporary today. The collection embraces a cultural moment where across professional sportswear, vibrancy, personality and authenticity won out over clinical minimalism. Campaign images play on this theme and feature a '90s-inspired teen skateboarder’s bedroom filled with kitschy items that bring about a sense of nostalgia and feel for the era.

The design direction is heavily influenced by the era in which Butter Goods’ founders grew up skating in, full of bold colors, baggy cuts and technical fabrics and finishes. The designs take influence from the past but reinterpret them in a contemporary streetstyle approach. Mixed with PUMA’s sport heritage and classic silhouettes, the collection combines premium materials and bold prints presented in a ‘90s inspired, multi-colored palette.

“When the opportunity to work with PUMA came about, we were so excited to work with a brand with such a rich history and deep archives,” say Butter Goods’ founders. “The most exciting thing about the design process is the discovery both for us as the people designing but also in the finished product for customer.”

Classic PUMA footwear styles are included in the collection, with the Slipstream, one of PUMA’s most iconic basketball silhouettes from the ‘80s, brought back in a leather upper with perforation detail. The sneaker comes in black and white options, with green nylon piping on the formstrip, a co-branded tongue, and suede detailing. Previously released in a cream colorway, the PUMA x BUTTER GOODS Basket VTG comes in two additional colorways with a unique corduroy upper, in blue and orange options.

Pure freedom with your hair blowing in the wind while curving up and down the serpentine roads was granted when Porsche launched their first Targa version on the IAA in 1965 before the production started in 1966. The removeable roof top construction and the fold-down rear window kicked off a new chapter of the remarkable silhouettes of Porsche. PUMA is diving into the legacy of Porsche Targa devoting an entire collection towards the era of the iconic firmly mounted safety bar which is implicated in the logo of the full range. Zoomed in graphics of the legendary first generation of the 911 Targa adorn the Statement Graphic Tee and Long Sleeve Tee coming in Ivory Glow, PUMA Black and Intense Blue. The lettering of Porsche and Targa running through the entire collection is enhancing your customized look.

If temperatures are dropping on your ride through the Alpes PUMA is supplying the Statement Jacket with Teddy Fleece keeping you warm in style. Ripstop overlays used throughout generate a more outdoor look featuring removeable sleeves. The blend of loud colors like Blue Atoll of the Statement Hoodie with a removeable Kangaroo Pocket as well as modest hues offer a portfolio for everybody.

PUMA’s RE.GEN line is inspired by the idea of regeneration in an urban world. The aim is to create a line constructed from textile industry waste and recycled materials, broken down and crafted into usable, non-virgin fabrics. This season, silhouettes feature neutral and minimalistic options as well as pieces with bright pops of color and graffiti-inspired graphics for a truly unique, urban look.

RE.GEN uses recycled materials in all line pieces. Apparel styles are made with at least 20% recycled cotton and all footwear features a minimum of 20% recycled material on the upper. Many of the items are adorned with graphics, including the message “Reduce. Reuse. Regenerate.”

The line offers unisex and women’s specific styles in a range of footwear, apparel and accessories. Items like the bright all over print leggings with a graffiti print and PUMA branding offer a bold, stand out look. Unique silhouettes like the women's jumpsuit and unisex cargo pants offer more muted options in neutral colors. Further apparel items include tees, hoodies and a mock crew. The extensive footwear selection includes popular styles like the Wild Rider, Mirage Sport, and Suede. Completing the line, the accessories range includes bags and a bucket hat.

PUMA is committed to reducing its environmental impact and living up to its code of being “Forever Better.” RE.GEN is designed for this shared mindset, created in an effort to reduce and regenerate textile industry waste. To learn more about PUMA’s commitment to sustainability, visit about.puma.com/forever-better.

PUMA’s first ever Neymar Jr. lifestyle collection features a range of footwear, including PUMA’s newest Wild Rider franchise, apparel pieces like hoodies, bombers, tees and cargo pants, plus a selection of accessories, beanies, caps and a backpack. Neymar Jr. was involved right from the start of the process; bringing ideas to meetings, sharing what he liked in terms of design, and even selecting materials.
 

“They really listened to me and understood what story I want to tell, since this is inspired by my past and who I am as a person, not as a football player,” says Neymar Jr. about working with the PUMA team. “We exchanged ideas about design and the details we integrated into the collection. I was well involved, and they really understood what I wanted to share.”
 

The most important thing to Neymar Jr. when going through the process was designing with comfort in mind, something that can be worn every day. While product designs are minimalistic, heavy fabric and premium details elevate the pieces.

“Neymar Jr. really wanted to make something that he would love to wear, so he wanted to do something for himself but also for his fans,” says PUMA Creative Director Heiko Desens. “That is why it's quite a toned-down look, so it's really attracting a cool crowd of people, which was our aim for this collection.”

The lifestyle collection tells Neymar Jr.’s history through its graphics, the coordinates are from São Vicente, his hometown in Brazil. The word “Blessed” which he has tattooed on his back serves as a centerpiece for the collection, using the word throughout the items feels special to him, as it's a word that describes gratitude and how he feels about his life and career. The designs even include one of his favourite phrases that really speaks to his own life mantra, “It's not always all about being the best or the greatest but instead, to inspire future generations.”.

Santa Cruz has been at the forefront of skateboard innovation for over 40 years, known for their laid-back attitude and bright pop art graphics. Hardly any other brand embodies the Californian lifestyle so strongly through not only skateboards but also a large selection of apparel and accessories.

The PUMA x SANTA CRUZ collection is inspired from the fantasy creatures of Santa Cruz in a bright, statement color palette. One of the most iconic graphics in the Santa Cruz library, Jim Phillip’s Screaming Hand, can be seen emblazoned across items in the collection with a unique, co-branded look.

As a leader in the skate world, Santa Cruz adds its touch to the classic PUMA Suede that comes in a black suede upper with a lime green formstrip and Santa Cruz “Shark Dot” graphic on the side, along with an extra set of laces. For the women’s selection, the PUMA Mayze offers a bold look with a stacked platform and comes in two mono-colorways, black and lime green, both featuring the Santa Cruz Dot Reflection graphic printed on the upper and midsole.