Herzogenaurach, Germany – September 12, 2020
PUMA AND AC MILAN UNVEIL THE NEW AC MILAN AWAY KIT INSPIRED BY THE MUDEC MUSEUM
Senior Manager PR Teamsport

Milan is a city rich with culture and history; it is a city of glamour and creativity, home to some of the world’s most incredible architecture. To celebrate the essence and culture of the city, the new Away kit pays homage to the MUDEC museum by integrating the famous MUDEC architectural pattern into the white jersey.

The MUDEC is a museum and exhibition center dedicated to the research and understanding of the cultures of the world. The museum is home to incredible artistry and cultural artifacts from around the world, providing representation of the diverse cultures from each continent.

 

“MUDEC was born with the intention of giving voice, through the exhibition of works from all over the world, to the different cultures that have come into contact with Milan and the Milanese over time. It is a source of pride for us that the museum has been identified and selected by PUMA and Milan, not only as a modern icon of the city in transformation, but also and above all as a reference for constant research and attention to multiculturalism and promotion of diversity as founding values of contemporary living”, said Anna Maria Montaldo, Director of Modern and Contemporary Art Sector of the municipality of Milan.

“Throughout the history of AC Milan our second jersey has always been linked with matches and moments that live long in the memory. This jersey succeeds in maintaining the tradition and pride of our Club and its fans, and combines them with the unique blend of culture, passion and design that make the city of Milan so special”, said Casper Stylsvig, Chief Revenue Officer of AC Milan.

 

 

 

“The city of Milan has always attracted many different cultures and has become the most international city in Italy. For the AC Milan Away kit we wanted to celebrate the cultures that make the city of Milan so unique. The MUDEC Museum of Cultures celebrates international culture, which makes it a great source of inspiration. We used the iconic design from the architecture of this museum to celebrate the diverse cultures from around the world”, said David Bremond, Head of Product Line Management Teamsport, PUMA.

The new jersey is equipped with PUMA's thermoregulation technology which provides an improved moisture management system to maintain the perfect body temperature. Combined with laser-cut perforation on the front and engineered jacquard at the back, the jersey offers the latest in fit and mobility for optimal performance.

The new AC Milan Away kit is available from September 12th at PUMA.com, PUMA stores, AC Milan official stores, store.milan.com and at select retailers worldwide.

 

 

Herzogenaurach, Germany, September 03, 2020
PUMA UNVEILS THE NEW BVB AWAY KIT INSPIRED BY THE STREET ART OF DORTMUND
Puma

Sports company PUMA has today launched the new Borussia Dortmund Away Kit for the 2020/21 season inspired by Dortmund’s incredible street art and fan culture.

The design of the new BVB Away Jersey celebrates the iconic graffiti displayed throughout the streets of Dortmund. The black jersey features a striking yellow graffiti stripe running from shoulder to waist and integrates grey BVB graffiti graphics into one section of the jersey.

BVB Away Kit

The new jersey is equipped with PUMA's thermoregulation technology which provides an improved moisture management system to maintain the perfect body temperature. Combined with laser-cut perforation on the front and engineered jacquard at the back, the jersey offers the latest in fit and mobility for optimal performance.

The new BVB Away Kit is available from September 3rd at PUMA.com, in the official BVB store, at shop.bvb and at select retailers worldwide.

 

 

Herzogenaurach, Germany, August 14, 2020
PUMA AND AC MILAN PRESENT THE NEW AC MILAN THIRD KIT INSPIRED BY ITALIAN HIGH-END FASHION

Sports company PUMA and AC Milan have today unveiled the new AC Milan Third Kit to be worn by the men’s, women’s and youth teams for the 2020/21 season. The Third Kit is inspired by the trail blazing designs of Milan’s Alta Moda.

Milan is the fashion capital of Italy and is regarded as one of the fashion capitals of the world – a symbol of luxury, sophistication and quality. Milan is rich with culture, a true cosmopolitan city with style at the core of the city’s DNA. To celebrate Milanese and Italian high-end fashion PUMA have created a unique AC Milan Third Kit by integrating a pattern synonymous with tailoring; the iconic Houndstooth pattern into the jersey’s design.

The Houndstooth pattern is characterized by an almost checked appearance, made up of a repeating geometric block. The pattern originated in Scotland and traditionally utilizes dark and light alternating checks. The pattern quickly became a staple pattern in wool suiting and outwear and became a pattern frequently utilized in Italian high-end fashion. To include a Milan specific detail, PUMA have rotated the original Houndstooth pattern 45 degrees to showcase the ‘M’ in the patterns design.

 

David Bremond, Head of Product Line Management Teamsport at PUMA said: “The AC Milan Third Kit is a continuation of our crafted by culture theme. We looked at how the city and the culture of Milan influences the world. Milan being the capital of fashion made it a logical choice to take our inspiration from such a strong cultural influence. This is the reason why we wanted to bring to life a classic pattern to celebrate the city’s culture through the lens of fashion. Never before have Milan had a kit using this fashionable color palette and for the first time ever, we have integrated an Alta Moda pattern into an AC Milan jersey.”

Casper Stylsvig, Chief Revenue Officer of AC Milan said: “Milan is a hub of elegance. Whether it be architecture, design, art, or fashion, there are very few that could compete with the city. Playing on the architectural brilliance of Milan for the Home Kit, we wanted to source inspiration from the fashion capital for our Third Kit this season, as a huge part of the city's global identity. The result was a decidedly innovative shirt that immediately met our taste and a colorway that will not only appeal to our AC Milan fan base but to the masses. A beautiful, rich product that showcases the beauty of the Milanese lifestyle and culture to an International audience." 

The new AC Milan Third Jersey is a rich teal color with the Houndstooth pattern printed tone on tone onto the bottom half of the jersey, complimented by teal shorts and socks to finish off the look.

The new jersey is equipped with PUMA's thermoregulation technology which provides an improved moisture management system to maintain the perfect body temperature. Combined with laser-cut perforation on the front and engineered jacquard at the back, the jersey offers the latest in fit and mobility for optimal performance.

The new AC Milan Third Kit is available from August 17th at PUMA.com, PUMA stores, AC Milan official stores, store.milan.com and at select retailers worldwide.

Puma Copyright
Boston, Massachusetts; June 25th,  2020
PUMA's Newest running shoe offers a light feel and responsive Ride
Global sports brand PUMA has just released UltraRide, its latest performance running shoe, designed to remove excess materials for a light feel and responsive ride.

UltraRide is created for runners looking to reach their next running goal. Built on the foundation of Reductionist Theory, UltraRide reduces weight with outsole cutaways to leave runners with the basic running essentials: cushioning and responsiveness for limitless potential. A light, airy upper and supportive midsole plate merge through a dynamic bridge design. Combined with PROFOAMLITE for cushioning and rubber surface area for power transfer at toe-off, UltraRide helps runners reach their highest potential. The global campaign feature two of PUMA’s Norwegian athletes, two-time World Champion Karsten Warholm and hurdler, Amalie Iuel.

“With UltraRide, we designed the shoe to give runners what they are looking for in a running shoe,” said PUMA Run Train Global Director, Erin Longin. “The lightweight upper and responsive PROFOAMLITE midsole, combined with the PROPLATE ensures a spry and comfortable stride for runners training for their next goal.”

 

The key benefits of this performance running shoe are:

  • Propulsion: An engineered propulsion plate provides midfoot stability for a smooth gait cycle, resulting in a reflex toe-off and propels the runner faster through every stride
  • Lightweight: PROFOAMLITE is a new and improved high rebound EVA that pushes the boundaries of lightest-possible weight with instant cushion
  • Airy and Breathable: Open-holed mesh allows for maximal ventilation while a dynamic underlay system offers support

 

Shop UltraRide starting June 25th on PUMA.com, PUMA Stores, and selected retailers worldwide.

 

Herzogenaurach, Germany – June 4, 2020
PUMA PREPARES TO LIGHT UP THE PITCH WITH THE RISE PACK

Sports company PUMA presents the Rise Pack, featuring the PUMA FUTURE 5.1 and PUMA ONE 20.1 in a dazzling new colorway that will light up pitches all over the world.

As the return of football draws nearer and the excitement surrounding the restart of the season intensifies, players will reignite the hopes of the football world as they rise up toward glory, overcome new challenges, and chase their dreams. The time has come to RISE UP.

The Rise Pack is a dynamic combination of NRGY Peach and Fizzy Yellow to celebrate players brilliance as they spark and illuminate the pitch and features a chrome outsole to highlight the players pursuit of silverware and greatness in the final games of the season.

 

“We at PUMA are very excited for the return of football and to see the Rise Pack light up the pitch. Players will rise up and unite for the love of the game and shine on the pitch as they entertain and thrill fans watching from home. We look forward to an enthralling and captivating summer of football,” said Matthias Mecking, General Manager of PUMA Teamsport.

The PUMA FUTURE 5.1 is inspired by the game’s most dynamic players. Incorporating adaptable NETFIT support into a fully knitted upper, the FUTURE reacts with the movement of the foot, enhancing both fit and stability, placing agility at the center of design. 

Crafted for precise touch, deadly accuracy, and instinctual finishing, the PUMA ONE 20.1 combines the lightweight stabilizing properties of SPRINTWEB with premium K-Leather to create the complete balance of speed, touch, and support. 

The Rise Pack is available starting June 4 on PUMA.com and at select retailers worldwide.


 

Herzogenaurach, Germany; May 30, 2020 
 PUMA AND BILLY WALSH RELEASE NEW COLLECTION INSPIRED BY THE PUMA KING 

Sports company PUMA and designer Billy Walsh have come together again to create a minimalistic collection inspired by PUMA’s football heritage, reviving one of its most iconic boots, the PUMA King, and reinterpreting it for 2020.

Billy Walsh has wasted no time in making a name for himself. From his work designing the original PUMA Creeper to his songwriting skills, he’s proven himself to be one of the most authentically innovative creatives of his time. In his first-ever collection with PUMA, he draws inspiration from PUMA’s football heritage, reviving the original King silhouette of the 1970s in a modern interpretation for 2020. Visible stitching represents scars, the mistakes and imperfections of your past creating beauty and individuality. The past aligns with innovations of the present to create the future in this fresh take on the PUMA King.

 

The Cell Dome comes in three different colorways featuring a quilted leather upper with an all-over stitching, a sculpted midsole design, and an embroidered “KING” branding on the tongue. The apparel is sportswear inspired in performance, with some water repellent styles, reflective accents and detailing stitching inspired by the iconic football shoe, the PUMA King.

Cop the timeless co-created PUMA x Billy Walsh collection, dropping globally on PUMA.com, at selected PUMA stores and retailers.

 

 

Puma
Herzogenaurach, Germany, June 1, 2020
BRINGING NEW HEIGHTS TO THE ICONIC PUMA CALI

Sports company PUMA has just released a bold update to their iconic Cali silhouette – meet the new Cali Wedge, a shoe created to help you stand out, thanks to its extreme wedge sole.

Sports company PUMA has just released a bold update to their iconic Cali silhouette – meet the new Cali Wedge, a shoe created to help you stand out, thanks to its extreme wedge sole.

Puma

"The Cali Wedge is the perfect shoe to make a statement in," says PUMA ambassador Selena Gomez. "They give me the height of a heel in the comfort of a sneaker and they are easy to pair with any outfit." 

Make sure to get yours and add some height to your look, the Cali Wedge drops on PUMA.com, PUMA stores and select retailers on June 1st.

 

 

 

JOIN PUMA FOOTBALL, THIERRY HENRY, MARIO BALOTELLI AND KEVIN PRINCE BOATENG FOR AN INSTAGRAM LIVE YOU DO NOT WANT TO MISS

WHAT: Global sports brand PUMA is bringing together three of footballs biggest personalities for a candid talk about life and football. Join Thierry Henry as he hosts Mario Balotelli and Kevin Prince Boateng LIVE on PUMA Football’s Instagram for what promises to be a unique and entertaining live event. Follow @pumafootball, @thierryhenry, @mb459 and @princeboateng, activate the notifications for updates, and be ready to tune in.

WHO:

  • Thierry Henry is a PUMA ambassador and one of the most celebrated football players of his generation having played for both Arsenal and Barcelona. Thierry has won top international honors with France, winning both the 1998 FIFA World Cup and UEFA Euro 2000.
  • Mario Balotelli is a PUMA football player and one of football’s biggest personalities. Mario has played for an array of top clubs throughout Europe, including Inter Milan, Man City, AC Milan, Liverpool and represented Italy at UEFA Euro 2012 and the 2014 FIFA World Cup.
  • Kevin Prince Boateng is a PUMA football player who has played for some of the top football clubs in Germany, Italy, England and Spain, having also represented Ghana at the 2010 and 2014 FIFA World Cups.

WHEN: Thursday, April 16th, 2020 – 11am PST/ 2pm EST / 7pm BST / 8pm CEST

WHERE: Follow @pumafootball on Instagram and don’t forget to tune in.

 

 
Ralph Sampson Mid Glass
Herzogenaurach, Germany, April 15, 2020
RALPH SAMPSON MID "GLASS"

PUMA continues to celebrate the legacy of Hall-of Famer Ralph Sampson in the latest version of the Ralph Sampson Mid, adding a sleek, modern look to this iconic style. Inspired by glass basketball backboards, the Ralph Sampson Mid “Glass” features a unique, blue transparent quarter. The shoe is made with a leather upper, TPU quarter, comfort insole and has yellow metal eyelets on quarter for ventilation and a red leather formstrip.

 

JOIN PUMA AND MONDO DUPLANTIS AS THEY HOST A LIVE POWER TRAINING ON INSTAGRAM TOday, APRIL 3rd 

Bradford Rahmlow will be leading the dual training to make you sweat from home.

WHAT: Global sports brand PUMA, World Record holder Mondo Duplantis, and PUMA trainer Bradford Rahmlow will be hosting a LIVE power training on PUMA’s Instagram account. No audacious pole-vaulting exercises will be taught, but this 30-minute lower body & core-focused workout will have you sweating – and maybe regretting it the next day. Follow @puma, @mondoduplantis, and @rahmstagram, activate the notifications for updates, and be ready to stay home and train.

WHO: Mondo Duplantis and Bradford Rahmlow

WHEN: Friday, April 3rd, 2020 – 9am PDT/ 12pm EDT / 5pm BST / 6pm CEST

WHERE: Follow @PUMA on Instagram to join and train from home.

Herzogenaurach, germany, march 26, 2020
PUMA KING PLATINUM LAZERTOUCH OFFERS NEW LEVELS OF CONTROL

Sports company PUMA has introduced a new cutting-edge technology for football boots, which enhances the control properties of K-leather. This industry-first technology has been deployed for the first time ever in the new PUMA KING Platinum Lazertouch, which offers new levels of touch and feel on the ball.

PUMA KING PLATINUM LAZERTOUCH

The patented new Lazertouch technology is exclusive to PUMA and allows for a variety of specially crafted textures and graphics to be embossed onto the upper material of the boot. The technology developed in Germany, uses lasers to engrave detailed performance augmented patterns and textures to a mold, before it is fused together with the K-leather, enhancing the material’s existing control properties.

“The PUMA KING is synonymous with craftmanship and premium materials for ultimate ball control. The performance enhancing Lazertouch technology applied to key strike zones elevates the touch of every on-pitch maestro to a whole new level,” said Dominique Gathier, Head of Product Line Management Teamsport at PUMA. “This is just the first application of Lazertouch in our football footwear, and we are exploring further opportunities across our range of boot silos.” 

The PUMA KING Platinum Lazertouch is a super-soft, premium K-leather boot upper boosted with 3-D ‘touch’ texture for added control. The locked-in fit is refined with a knitted tongue and the ultra-modern slim silhouette combined with the super lightweight ‘RAPIDSPRINT’ outsole makes it the fastest and lightest PUMA KING ever.

The PUMA KING Platinum Lazertouch is available in PUMA White and in PUMA Black from March 26 on PUMA.com and at select retailers worldwide.

herzogenaurach, germany - january 16, 2020
Be the Spark - PUMA unleash the Spark Pack

Sports company PUMA unveil the electrifying SPARK PACK. Featuring the PUMA FUTURE 5.1 in striking Ultra Yellow – PUMA Black and the PUMA ONE 20.1 in the Ultra Yellow – PUMA Black – Orange Alert colorway.

The SPARK PACK is for the players who SPARK their team – the game changers. Players who show unique technique or dynamic and incisive movement igniting creativity on the pitch. They are the new legends that energize the fans and strike fear into the hearts of their opponents. 

When asked about the SPARK PACK, Pep Guardiola said: “It all starts with a SPARK, that is how players become champions. They are the players that can change a game in an instant, they are the players who are redefining the game. The PUMA SPARK PACK is for the players who want to BE THE SPARK”.

 

The PUMA FUTURE 5.1 is inspired by the game’s most dynamic players. Incorporating adaptable NETFIT support into a fully knitted upper, the FUTURE reacts with the movement of the foot, enhancing both fit and stability, placing agility at the centre of its design. The PUMA FUTURE 5.1 SPARK colorway will be worn by Antoine Griezmann, Luis Suárez, Dzsenifer Marozsán and Marco Reus.

Crafted for precise touch, deadly accuracy and instinctual finishing, the PUMA ONE 20.1 combines the lightweight stabilizing properties of SPRINTWEB with premium K-Leather to create the complete balance of speed, touch and support. The PUMA ONE 20.1 SPARK colorway will be worn by Sergio Agüero, Nikita Parris, Axel Witsel and Eugénie Le Sommer.

Are you ready to BE THE SPARK? The SPARK PACK will be available on PUMA.com, at PUMA stores and at leading football retailers on January 16, 2020.

 

Puma
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