From the Olympic podium to the dancefloor, the Suede has seen it all. Named for its signature material, the silhouette is best known for the rise of graffiti writers and B-boy crews who developed a love for the silhouette. But this latest chapter in the Suede’s history is a pretty big deal.

PUMA’s larger-than-life Suede XL is inspired by the nostalgia of ‘90s and early 2000s skateboarding footwear. Heavily cushioned with exaggerated proportions, the Suede XL features a padded tongue and Formstrip, plus ultra-wide laces to further evoke the overstated aesthetics of Y2K skate culture. The supersized sneaker touches down in an “Electric Blue” colorway , with more to come later in 2024.

The PUMA Suede XL is available starting February 1, 2024 from PUMA.com, PUMA flagship stores, and selected retailers.

BMW's dedication to pushing the limits of automotive innovation is exemplified by the BMW M Hybrid V8, a remarkable feat that reinvents years of racing heritage. Built upon the foundation of the iconic V12 LMR, the BMW M Hybrid V8 not only pays homage to its legendary predecessor but also paves the way for a new era in motorsport.

The designs within the Reinvented collection mirror the sleek and futuristic aesthetics of the BMW M Hybrid V8, capturing the essence of speed, power, and the evolving landscape of motorsport. The collection is a visual testament to the harmonious blend of tradition and innovation, as embodied by the BMW M Hybrid V8.

This collection introduces a captivating palette with various shades of blue, evoking a sense of speed and precision synonymous with the racetrack. Red hues symbolize the passion and intensity of motorsport, while fiery oranges add a touch of energy and innovation. This diverse color spectrum seamlessly extends across a range of meticulously crafted pieces, including jackets, crewnecks, polos, and tees. For women, the collection takes a bold step with a daring cropped jacket that captures the essence of fearless femininity. Paired with statement pants and complemented by a selection of other avant-garde designs.

The BMW M Motoprsport Reinvented collection is available in selected PUMA stores as well as online at puma.com.

The collection, which includes the dragon-inspired jersey, jacket, track pants, and t-shirt, is adorned with metallic details and the dragon motif that wraps around the club crest. Each piece in the collection carries the dragon iconography, symbolizing the power and fluidity that are hallmarks of both the legendary creature and the football club.

The Authentic jersey features cutting-edge technology to provide optimal performance and comfort on the pitch. Engineered with ULTRAWEAVE fabric, the kit boasts a structured, 4-way stretch design that reduces weight and friction, allowing players to move freely and comfortably. The dryCELL technology integrated into the fabric is designed to keep your body free from sweat.

The Replica version is similarly equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch, or place. Both jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future. 

The Manchester City Year of the Dragon Collection lands at PUMA stores, PUMA .com, the City store at the Etihad Stadium Store, mancity.com/shop and at select retailers worldwide from January 18th.

"A New Era" encapsulates the spirit of innovation and sophistication, with each piece featuring intricate body-mapped contours that accentuate the natural movement of the body. This range redefines the boundaries of style and performance, introducing a refreshing palette that includes colours rarely seen in a PUMA & Scuderia Ferrari collaboration, such as pink lilac and vine, harmoniously complemented by the signature speed yellow and rosso corsa. This unexpected infusion of colors adds a touch of modernity and energy to the premium collection, symbolizing the evolution of the partnership between PUMA and Scuderia Ferrari.

"A New Era" takes a bold step with a premium approach, featuring muted logos that enhance the sophistication of each piece. The understated branding allows the design and craftsmanship to take center stage, reflecting the commitment to a refined and elevated aesthetic.

This collection can be found online at puma.com and store.ferrari.com, as well as selected retailers.

This experience will celebrate the return of the incomparable Mostro sneaker, which originally launched in 1999, and comes from the Italian word ‚monster‘.  This mysterious and nostalgic experience will transport attendees to another world for humans and monsters alike. 

In New York’s historic Park Avenue Armory, PUMA will transform the space through light, music, projection and experiential elements to rediscover this iconic statement shoe.

Pulled from PUMA’s storied archives, the low-profile silhouette boasts defining features such as its signature spiked sole and versatile strap closure. The selection of custom and commercial pieces will compliment the star of the show, the Mostro, and be featured from PUMA upcoming SELECT AW24 catalogue. A true hybrid proposition, the looks will highlight PUMA’s position at the intersection of sport and culture.   

Heiko Desens, Creative Director for PUMA explains, „With this show we will celebrate the comeback of one of our most unconventional ‘low-profile’ icons. We will also be using this moment to reveal some Mostro design concepts clearly pointing towards the future to build the sneaker archive of tomorrow.“

“The CFDA is delighted to welcome PUMA once again to New York City to stage their show on the eve of New York Fashion Week. PUMA’s collaboration, energy and presence adds to the week’s momentum, and we look forward to their creative prelude and fashion show,” said Steven Kolb, CFDA CEO.

Just like the Mostro itself, this show is intended to stand out as different from the rest.  

Creatie and production partners working on this show with PUMA include PRODJECT Agency and Creative Director, David Stamatis. Musical guests and talent will be revealed closer to the date of the show.

PUMA and Martí Sawe partner up for a special collection inspired by Sawe’s love for graffiti doodles and classic streetwear. Sawe is best known for his extravagant paintings that fuse scribbles, virtuoso details, and flat geometric shapes that he mixes together in tangled compositions with vivid hues. The visual impact of Sawe's work reflects a confusing but sincere context, as the artist finds inspiration in any everyday detail. Inspired by these details, Sawe deforms them, repeats them, breaks them, and plays around with mistakes to achieve his own signature abstraction. 

The collection comprises a series of graphic T-shirts and Long-sleeve Shirts, adorned with Sawe’s signature doodles, colors, and characters.

PUMA x Martí Sawe is available starting January 6, 2024, from PUMA.com. PUMA flagship stores, and selected PUMA retailers.

About Martí Sawe

Spanish artist and illustrator Martí Sawe draws his inspiration from everywhere and anywhere, be it cartoons, plastic bootleg toys, or WhatsApp stickers. Born in Barcelona and trained at Escola Massana, Sawe eventually became a fixture in the city’s graffiti scene, before co-founding Manson audiovisual studio. Following his first solo exhibition in New York City, Sawe embarked on his career as an artist, going on to show around the world in Brussels, Lyon, Tokyo, Amsterdam, and beyond.

The FUTURE Fits Different. A boot that is built different for players who make a difference. Designed for the ultimate playmakers and difference makers, the FUTURE 7 takes your game to phenomenal levels. The FUTURE adapts to the shape of your foot so you can move and create without constraints for 90 minutes and beyond. 

The FUTURE boot heralds a new era of fit, agility and creativity on the pitch. The boot’s FUZIONFIT360 upper shatters the mold with its adaptable support, empowering athletes to experience a new level of 360-degree freedom of movement. The revolutionary upper, a combination of different densities and mesh patterns, offers targeted stability, support, and comfort sensation.

The extra stretchy knit provides an adaptive, snug fit with enhanced freedom of movement so you can maintain explosive movement changes in all directions, while PWRPRINT on the lateral and medial sides offers additional support during dynamic changes of direction. With dual layers of PWRTAPE across the midfoot, players receive the pinnacle of lockdown essential for the art of playmaking.

For touch, the FUTURE boot boasts 3D grip textures at critical ball contact zones, ensuring the ultimate in control and precision. Agility is mastered through the Dynamic Motion System outsole, which includes an advanced stud configuration for a perfect harmony of support, traction, and explosive agility. High-performance materials are strategically utilized to enhance energy return while minimizing weight and, as a step toward a better future, the upper of the FUTURE features at least 20% recycled materials.

Elise Rocher, Senior Product Line Manager Teamsport Footwear, said “The FUTURE is PUMA’s interpretation of what’s next in football. We are always striving to create a boot packed with innovation and technology to make our players phenomenal on pitch. This is where performance meets the pinnacle of innovation, and with the FUZIONFIT360 we are taking fit to new levels of adaptability, so you feel lockdown of the foot like never before. Designed for the artists of the pitch, the FUTURE boot turns every game into a display of creativity, allowing players to paint every match with their unique brand of football."

PUMA continues to develop its Women’s Fit with a slimmer fit tailored to the anatomy of a woman’s foot, the new FUTURE Women’s Fit is designed to enhance comfort and performance for women playmakers, built different to support the women that make a difference on the pitch. 

The FUTURE 7 will be worn by the game’s difference makers including Neymar Jr., Jack Grealish, Julia Grosso, James Maddison, Laia Aleixandri and Kai Havertz.

The future is today, as PUMA and Coperni take footwear design into unexplored new territory while redefining the limits of tech-driven fashion. Inspired by the PUMA football FUTURE boot and high-tech innovation, as well as elements of movement and brutalist architecture, the partnership looks beyond the past and present, and into the future. More than just a concept, the resulting design is a statement of futurism that remains entirely wearable

“We are so proud of this collaboration with PUMA. It is a big milestone for a designer to launch their first sneaker. The 90SQR gathers all our common values: innovation, minimalism, uniqueness. It’s everything we have dreamed of, and we look forward to launching more PUMA x Coperni pieces in the near future,” said Coperni founders Sébastien Meyer and Arnaud Vaillant.

The visionary PUMA x Coperni 90SQR is a hybrid creation that is engineered to the specifications of a performance football boot. Defined by its structural look, the cross-pollinated design is firmly planted in two worlds, representing a new frontier of sport and fashion. The 90SQR comes in three colorways - White, Asphalt, and Mad Yellow - each constructed with taped seams over a mesh base. The radical design is a tactile symphony of textiles and details, with Coperni branding on the heels and co-branding on the lace tips.