An expression of minimalist sportswear, PUMA and Swarovski’s new partnership is created with precision-cut Swarovski crystals, which add sparkle to a range of tailored essentials.

Essential silhouettes are adorned with shimmering, eye-catching details, while PUMA’s leaping cat logo is also depicted in glamorous fashion, cast in an array of colored Swarovski crystals.

The collection is highlighted by a matching track top and track pants, as well as a cropped, oversized T-shirt that comes in three colorways. Select garments come with raw details, including the collection’s headwear and the accompanying PUMA Suede, which is artfully distressed to reveal dazzling Swarovski crystals emerging from within. Allowing the glimmer of Swarovski crystals to lead the collection, the subdued color palette mixes neutral blacks and whites with pops of regal purple.
PUMA with Swarovski crystals is available starting December 7, 2023 from PUMA.com, PUMA flagship locations, and selected retailers.

Focused around a compact capsule of items, this high-octane collection is fuelled by ‘90s dirtbike and BMX racing gear, with details and design elements straight from the track, including flame-emblazoned footwear and checkered-flag apparel.
The collection’s apparel is centered around a rally-inspired long-sleeve jersey featuring playful team logos inspired by professional racing, including “PUMA Pro Racing” and “Butter Equipment.” The accompanying shorts look to the finish line, incorporating a checkered theme with PUMA and Butter Goods logos. A numerical insignia nods to 1948, the year of PUMA’s founding, and 2008, that of Butter Goods.

Continuing the flaming motif that runs through the entire collection, the PUMA Suede is imagined in a tonal black colorway with contrast stitching in white, and flames licking at the shoe’s upper, in the form of a patch that takes over the PUMA Formstrip, while a special co-branded tag appears on the tongue.

The latest limited-edition drop PUMA x Butter Goods is available starting December 16, 2023 from BUTTERGOODS.COM, PUMA.com, PUMA flagship stores, and selected retailers.

Relive those Saturday morning vibes with this innovative basketball sneaker. This latest MB.03 drop takes 90s nostalgia to another level in this collab with Warner Bros Discovery Global Consumer Products’ Cartoon Network classic Dexter’s Laboratory. The MB.03 x Dexter’s Laboratory features extreme bold graphics and textured dayglo details inspired by everyone’s favorite boy genius.

The bold MB.03 Dexter’s Lab silhouette is packed with PUMA tech like NITROFOAM™ for added power on the court, in the lab, or wherever your game may take you. Additional performance tech points throughout the loud silhouette include a full coverage engineered nonslip rubber compound for enhanced durability and traction and upper construction made with breathable monomesh for an ultra-supportive lightweight fit. 

Alongside the MB.03 DEXTERS LABRATORY sneaker, PUMA will be releasing an eleven-piece apparel collection alongside the shoe release which includes 90s nostalgia inspired dime jacket & pant, hoodie, shorts, and graphic tee variations. The collection will be available for purchase on December 22nd, and available at PUMA.com and the PUMA App and retails for $40-125. For more information, please visit PUMA.com. 

Romain Girard, Head of Innovation at PUMA said: “We received significant feedback from consumers and athletes on the original Fast-R, helping us streamline our focus for Fast-R 2. The result: the most innovative elite race-day running shoe PUMA has ever made. We are already witnessing this shoe break records, with a number of our elite runners smashing their PRs, with many more to come!”

The Fast-R 2 NITRO™ Elite Psychedelic Rush will be available starting February 22, 2024 from PUMA.com, in PUMA flagship stores, and select global retailers.

Fast-R 2 NITRO™ Elite Ekiden Rush

To celebrate the 100th anniversary of the most prestigious event in Japan’s running calendar – PUMA will drop a limited edition Fast-R 2 NITRO™ Elite Ekiden Rush.

Paying homage to the historic long-distance race, the Ekiden Rush colourway has unique design features including a 100th anniversary logo on the lateral, and the iconic purple sash – used during the race as a relay baton – on the medial.

1,000 pairs of Fast-R 2 NITRO™ Elite Ekiden Rush will drop on December 8, 2023 at PUMA.com, in PUMA flagship stores and select global retailers. 

Visit PUMA.com or follow @PUMARunning to find out more.

After a warm-up session, Leclerc and Sainz individually designed their own race suits, drawing inspiration from the iconic Scuderia Ferrari Special Edition race wear, creating personalized memorabilia. Additionally, Josh Vides joined forces with the drivers to craft a third race suit, transforming it into an art piece that encapsulates the intersection of motorsport and contemporary design.

This unprecedented collaboration promises to showcase the intersection of sports, art, and design, providing a rare glimpse into the creative processes of athletes and a celebrated artist. The culmination of the workshop will see the drivers receiving their personalized race suits, turning this event into a unique celebration of creativity and innovation within the partnerhip between Puma and Scuderia Ferrari.

Quotes

Carlos Sainz: “It's original, it’s completely different and it’s nothing like we've ever worn before. It's exactly what we need for Las Vegas.”

Charles Leclerc: “I mean it’s written: This Is Art, so now I consider myself as an artist. No, I mean, of course you can see the difference when you see Josh’s works, he is incredible at what he does, and you can see that he's been doing that forever. But on our side, it was a fun project, I don't define myself as an artist but there's no definition of art either way. “

Joshua Vides: “I think it’s not just about making the best project happen, but it's how further can we push. This collaboration is something that has never been done before, so I think somehow, we were able to push through and hopefully continue to open some new doors.”

Inspired by classic sports silhouettes and winter essentials, the premium apparel collection is locked down by earthy and neutral tones. The range features a Jacquard Polo with Super PUMA and embroidered logos, an insulated Quilted Jacket made from water-repellent nylon canvas, and made-in-Portugal Twill Pants, all elevated with thoughtful detailing throughout. Accessories include a jacquard Scarf with Super PUMA motif, a merino wool Ski Beanie, and a Corduroy 5-panel.

The collection’s showpiece is a two-piece suit made by Noah exclusively for PUMA. Made in the Italy by Fox Brothers, the suit is a 90% wool and 10% cashmere blend, featuring a custom Super PUMA jacquard lining in 100% viscose, genuine horn buttons, and a custom PUMA lapel pin. Noah’s Brendon Babenzien created the suit as a play on PUMA’s iconic T7 tracksuit.

"When you find those relationships where people are open-minded and are interested in trying new things, it resonates with what you believed it would be. When you have a partner like PUMA who says yes, you’re thrilled", said Noah co-founder, Brendon Babenzien.

For footwear, Noah and PUMA bring back the Suede Classic Velcro in two colorways. The collaborative sneakers arrive in “Camel” and “Navy” options, both featuring two Velcro closures adorned with gold PUMA lettering, a perforated PUMA Formstrip, and Noah’s cross logo stamped on the heel.

The latest from PUMA x Noah is available starting November 17, 2023, from noahny.com and Noah stores, and selected accounts worldwide, while Noah and PUMA’s made-in-Italy suiting will be exclusively available from Noah stores and Dover Street Market.

The PUMA & Formula 1® collection offers a striking combination of streetwear and motorsport-inspired designs, celebrating the spirit of Las Vegas and the FORMULA 1 LAS VEGAS GRAND PRIX 2023.

This drop features a cap, a tee and an American football jersey, all  meticulously crafted to embody the spirit of Formula 1®. Cloaked in deep black, the tee and American football jersey are accentuated with hints of chrome, creating a mesmerizing interplay of light and darkness. This striking contrast adds a touch of opulence to the collection, capturing the essence of the iconic Las Vegas strip. 

For those who demand exceptional performance and style, PUMA offers the iconic PUMA Clyde shoe and the high-performance Speedcat Pro's in this collection. The PUMA Clyde shoes maintain their timeless elegance with a silver colorway, along with the Speedcat Pro's and their shiny finish.

The PUMA & Formula 1® Las Vegas collection is available at PUMA.com and selected PUMA stores.