Rihanna_Avanti
COMING SOON: Rihanna Drops New Colorways of The FENTY x PUMA Avanti

On November 2, global icon Rihanna and sports company PUMA will launch two new colorways of their coveted FENTY x PUMA Avanti sneaker.

The FENTY x PUMA Avanti is an unconventional mix of two PUMA icons blending the high-quality leather design of the King football boot with the outsole of the heritage running shoe, Easy Rider. A fashion take on the football trend and inspired by the materials and colors of vintage sport styles, the second drop of Avanti will be available in dark myrtle and club navy, in men's, women's, and children’s sizing. The price point will range from €75 to €160. 

Both colorways will feature oil treated leather, a tonal leather formstrip with leather piping, gold aglets, and a debossed FENTY number 1 logo on the tongue.

The second drop of the FENTY x PUMA Avanti will be available to shop at PUMA.com and select retailers beginning 2 November 2023 at 10am EST.

PUMA Avanti
ASAP Rocky
Herzogenaurach, Germany - October 23, 2023
PUMA names A$AP Rocky Creative Director for PUMA x F1 partnership

Sports company PUMA and music artist, creative, and designer A$AP Rocky have officially announced a long-term creative partnership. Rooted in the motorsport business, A$AP Rocky will serve as the Creative Director for the category with a focus on the intersection of the sport and streetwear. Rocky will focus his energy and efforts on PUMA’s new partnership with F1, developing bespoke capsules designed by him, that will influence the brand’s seasonal design directions moving forward.

Earlier this year, PUMA announced a long-term partnership with F1, becoming the exclusive licensee and trackside retailer at all races. With years of history and heritage in the sport, PUMA is eager to explore the impact that streetwear and fashion can play beyond the track. A$AP Rocky’s fashion knowledge, style and cultural expertise will bring a new perspective to the growing F1 audience. 

Rocky’s influence on the brand will be phased, most immediately taking on an incubator-style approach coined “in the lab” to begin creative exploration for where he can take the category. For the remainder of this year, Rocky will impact visuals and video content for the brand. His first campaign, which he has been working behind the scenes as both creative director and producer, explores car culture in America and the impact it has on streetwear and fashion.

Later this year, Rocky will drop an extremely limited PUMA x F1 collection. This apparel and accessories collection will provide a sneak peak into a series of capsule collections in 2024 surrounding high-visibility F1 races.

In 2024, Rocky will focus his creative attention on several Grand Prix races beginning in Miami. These collections have been concepted and designed by him in partnership with the PUMA and F1 teams. He will curate activations at each of the races and serve as the creative director for all of the marketing efforts surrounding these collections.

ASAP Rocky

By 2025, Rocky plans to more fully immerse himself into the holistic product creative designs for all of the PUMA x F1 product spanning from racewear to fanwear to fashion. He will continue to participate in marketing in an ongoing effort to bring disruption to the category via innovative product design and marketing concepts. Rocky, PUMA and F1 together are eager to expand their audience and tap into the connection between streetwear, fashion and the sport itself. 

“Working with brands as iconic as PUMA, and as innovative as F1, has been truly inspiring,” said A$AP Rocky. “When the world sees what were doing, I believe a shift will happen with how brand’s approach taking risks and working with diverse creatives.” 

“We couldn’t be more excited to be working with A$AP Rocky,” said Maria Valdes, PUMA’s Chief Product Officer. “He’s incredibly talented, deeply thoughtful and invested in our brand. He will showcase his vision with elevated F1 race capsules globally which attract new audiences and undoutably disrupt the track. In the future, he will influence the broader PUMA x F1 range and will continue to help push sport and culture forward.” 

“This announcement marks an exciting milestone in our partnership with PUMA,“ said Oliver Boden, Head of Licensing and Gaming at F1. “A$AP Rocky’s creativity and commitment to innovation aligns perfectly with F1’s vision and development in apparel. We look forward to collaborating with him to design and curate the PUMA and F1 range and insert F1 into new cultural and lifestyle spaces.” 

More information about his 2023 and 2024 collections and retailer availability will be shared soon.

ASAP Rocky
PUMA
Somerville, Massachusetts, October 18th, 2023
PUMA HOOPS AND LAMELO BALL ARE OTHERWORDLY: INTRODUCING MB.03 TOXIC

PUMA Hoops is introducing the newest silhouette in LaMelo Ball’s signature franchise, the MB.03 Toxic. Coming off the heels of the limited PUMA x LaFrancé collaboration earlier this month, the MB.03 Toxic brings Melo’s otherworldly style and performance to the court like never before.

Bubbling up from the alien underground, the MB.03 Toxic is here to rewrite your game’s DNA. This fluorescent take on LaMelo Ball’s third signature shoe shows what happens when Melo’s “Not From Here” style goes radioactive. The eye-catching designs are complemented by a supportive, double-layered mesh upper and a NITROTM midsole for extreme power on the court.

“I’m excited to unveil the MB.03 Toxic,” said LaMelo Ball. “This shoe reflects my personality and my style, and I can’t wait to witness the magic that they bring to the court.”

PUMA
PUMA

The MB.03 was designed in collaboration with LaMelo Ball, who was heavily involved in the design process, taking inspiration from his life. The MB.03 Toxic colorway is inspired by Ball's belief that he's from another world, featuring psychedelic colors of the underground and graphics reminiscent of Ball’s own alien tattoos. Designs lean into Ball’s special abilities that make him out of this world both on and off the court.

Additional features of the MB.03 include full coverage engineered nonslip rubber compound for enhanced durability and traction that’s ideal for quick cuts, as well as a lightweight and breathable fit, making it perfect for basketball players who want a shoe that will help them perform at their best.

The MB.03 Toxic retails for $125, and will be available at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store and at Foot Locker, Kids Foot Locker and Champs Sports – starting October 27th.

PUMA
PUMA
Herzogenaurach, Germany, October 16th, 2023
THE NOW.THE FUTURE. PUMA FOOTBALL SIGNS GERMANY & ARSENAL STAR KAI HAVERTZ

Global sports company PUMA has today announced a new long-term partnership with German International and Arsenal star Kai Havertz, who will become one of the faces of the FUTURE silo. Having taken the football world by storm from an early age PUMA are excited to sign a player regarded as the future of German football.

With more than 200 professional and over 39 international appearances to his name, Kai is renowned not only for his incredible skill and creativity on the pitch but also for his humility, and generosity off it.

Kai kicked off his career with Bayer Leverkusen and swiftly moved to make his mark in the Premier League, joining Chelsea for a huge transfer fee in 2020. It was there he etched his name in history, scoring the decisive goal in the 2020/21 Champions League final, at just 21 years of age. As of 2023, Kai has embarked on a new chapter with the two-time Premier League champions, Arsenal as he looks to add more success and silverware.

PUMA

Upon sealing the partnership, Kai expressed his excitement about joining PUMA.

“Growing up in Germany PUMA has always been an iconic brand with some of the greatest players ever wearing their products. PUMA has always been an innovative brand when it comes to football boots and the way they work with athletes. When I met with the team and discussed plans for the future, I knew this was the right fit for me. They understand athletes and really want to be collaborate with their players; it really is a family atmosphere.”

“Wearing the FUTURE boot is the perfect fit for my game and is a boot I was eager to move into, there is no other boot like it. PUMA are not only excelling as a brand on the pitch but are making huge waves in other areas of sport and fashion. We are working on some exciting projects, and I am looking forward to what the future holds,” said Kai Havertz.

PUMA

Johan Adamsson, Global Director of Sports Marketing and Sports Licensing at PUMA, said:

“We’re thrilled to have Kai join our family and begin the next chapter of his career together. Kai has achieved so much already. With his quality and positive attitude, we are convinced he is going to remain at the heart of his Club and National team for many years to come. He is an elite athlete with very high aspirations both on and off the pitch and we look forward to working closely together across many exciting initiatives.”

PUMA
Herzogenaurach, October 16, 2023
Touchdown: PUMA Unveils the Scuderia Ferrari American Football Jersey ahead Austin GP

Global Sports company PUMA together with Scuderia Ferrari are proud to announce the latest addition to the 2023 Replica Collection: the Scuderia Ferrari American Football Jersey. This groundbreaking collaboration merges the worlds of motorsport and American football like never before, creating a jersey that's as iconic as it is innovative.

The Scuderia Ferrari American Football Jersey represents a remarkable fusion of two iconic worlds, transcending the boundaries of motorsport to capture the essence of American football. Through a different lens, it showcases that Scuderia Ferrari's influence extends far beyond the race track, resonating with fans worldwide. 

The unveiling of this unique jersey prior to the Austin Grand Prix is a nod to Texas' deep-rooted love for football. This not only aligns with the local sports culture but also presents a more trend-relevant silhouette, catering to a wider audience of sports enthusiasts and fashion-conscious individuals alike. It’s not just a statement of style, but a testament to the brand's ability to connect with fans on a global scale, regardless of their sporting preferences.

The Scuderia Ferrari American Football Jersey seamlessly blends the classic silhouette of American football with the unmistakable essence of Scuderia Ferrari's racing heritage. True to its racing roots, this jersey is bathed in the iconic Ferrari racing red, the Scuderia Ferrari’s emblem, sponsor logos, and driver numbers.

It's a fusion of two worlds, merging the passion of motorsport with the fervor of American football, creating a jersey that truly embodies the spirit of Scuderia Ferrari in a unique and captivating way.

PUMA
PUMA

To secure yours, visit selected PUMA and Ferrari stores, as well as online at puma.com and store.ferrari.com.

PUMA
Herzogenaurach, October 16th, 2023
PUMA CELEBRATES THE ANNIVERSARY OF TOMMIE SMITH'S ICONIC GESTURE AT THE 1968 OLYMPICS

Global sports company PUMA celebrates 55 years since the iconic Silent Gesture made by Tommie Smith at the 1968 Olympics on October 16th. In honor of this special date, PUMA launches the ‘Icons of Unity’ collection, and an exclusive interview with the brand’s ambassadors: Colin Jackson, former track and field athlete and Olympic silver medalist, Felix Streng, Paralympic gold and silver medalist and World and European Champion, and Tommie Smith, former track and field athlete and Olympic gold medalist.

In 1968, at the Mexico City Olympics, American sprinter Tommie Smith made history with his Silent Gesture. After receiving his gold medal for the 200-meter race, Smith raised a gloved fist in a powerful symbol against racial injustice and discrimination in the United States. Smith's Silent Gesture remains a symbol of athlete activism and an enduring statement against social inequality.

PUMA has always been committed to removing barriers in sports. In the ‘Icons of Unity’ collection, diverse graphic designs were incorporated into timeless styles to convey Tommie Smith's four fundamental messages: Justice, Dignity, Equality, and Peace.

The video interview featuring Colin Jackson, Felix Streng, and Tommie Smith provides some exclusive insights into the enduring importance of justice, equality, dignity and peace within the realm of sports. These discussions touch upon Tommie Smith’s history with PUMA, being an icon and inspiration for others, as well as their future aspirations.

PUMA
PUMA

“If a person is on the right track, the track in front is already laid because all they have to do is follow what they already have in their mind to do. And that peace, justice, equality, and dignity certainly drives a person forward, especially our younger generation, like sitting here”, said Tommie Smith during his interview. “It gives them an idea of: “oh, maybe I am on the right track.” But you had to continue that track. Don't jump off of somebody else's track because the train might be coming your way. Just keep doing what you're doing and think with a positive attitude.”

Watch the full interview on PUMA YouTube.

The Icons of Unity collection is available at puma.com, PUMA selected stores, and participating retailers from October 16th, 2023.

PUMA
Herzogenaurach, October 16, 2023
PUMA AND JACK GREALISH INTRODUCE THE FOREVER. PALERMO. CAMPAIGN

PUMA introduces the first-ever Palermo campaign, starring Jack Grealish, the beloved Manchester City midfield playmaker, upstart, and style icon in his own right.

Embracing the effortless Italian style philosophy while bringing together past and present football DNA, the campaign features Grealish putting his own spin on the Palermo, an archetype of ‘80s terrace style that is back for 2023.

Lacing up the PUMA Palermo in vibrant new color schemes, Jack Grealish showcases the timeless low top, featuring a characteristic tag on the upper, a T-toe construction, and the classic gum outsole.

Grealish pairs the Palermo with a series of looks featuring classic light-washed denim and an oversized topcoat, in addition to a pitch-inspired look including a PUMA tricot and burgundy corduroy trousers.

The Palermo was originally part of a series of PUMA sneakers that raised a glass to some of Europe’s most famous capitals, including London, Oslo, and many more. Now, the Palermo is treated to a suite of new colorways.

The next chapter in the journey of the PUMA Palermo officially kicks off on October 20th, 2023, with much more to come in 2023.

PUMA
PUMA
PUMA
Herzogenaurach, October 11, 2023
PUMA AND WILLIAMS RACING FORGE LONG-TERM PARTNERSHIP

Sports company PUMA and Williams Racing have signed a multi-year global partnership, which will see the company provide the Formula 1 team with official team kit, racewear for the drivers, and manufacture and distribute replica apparel and accessories.

Williams Racing, with an illustrious heritage that boasts an impressive 16 FIA Formula 1 World Championship titles, 114 race wins and 128 podium finishes, joins forces with PUMA to celebrate a shared passion for motorsport and a vision for the future. 

PUMA has a rich history in motorsport, spanning over two decades, and supplies technical apparel that meets the highest FIA standards for fire protection without compromising on comfort. As part of the agreement, PUMA will provide a full teamwear service to Williams, including all driver technical apparel and team kit. 

PUMA's subsidiary, stichd, will also play a pivotal fulfilment role in the partnership. stichd will leverage its global rights to design, produce, and distribute a range of Williams Racing replica apparel and accessories for fans of all ages. 

“We are excited to start this new collaboration which is a perfect fit for PUMA with Williams Racing long-lasting and successful legacy in Formula One. The iconic and prestigious attitude of Williams Racing supports and fosters PUMA’s visibility and approach to be the number one sports brand in Motorsport,” said Johan Adamsson, Global Director Sports Marketing & Sports Licensing, PUMA. “We will supply the best standards of race gear and teamwear to the drivers and team and together with our subsidiary stichd we will offer replica and fanwear to the avid Williams Racing fans, consumers and Motorsport enthusiasts from 2024 onwards.” 

With the support of both PUMA and stichd, Williams Racing replica team kit, special edition team apparel and other Williams inspired items, that will blend performance and style, will be distributed trackside at races as well as within selected PUMA stores worldwide. This will further amplify the global appeal and reach of the Williams Racing brand to inspire a new generation of motorsport enthusiasts. 

“Williams Racing is honoured to welcome PUMA as an official partner. PUMA’s dedication to excellence and performance in motorsport perfectly complements our team's values,” said Paul Asencio, Chief Revenue Officer, Williams Racing. “We look forward to bringing the thrill of Formula 1 closer to fans worldwide through an exciting new range of apparel and accessories from 2024 and beyond."

PUMA
Herzogenaurach, October 10, 2023
PUMA AND PLEASURES CREATE NEW SPORTSWEAR CODES WITH FIRST-TIME APPAREL COLLECTION

PUMA and PLEASURES link up for a complete collection mixing elements of sportswear, technical apparel, and outerwear, elevated with PLEASURES’ playful irreverence and eye for eclectic references to music, pop culture, and the melting pot of Los Angeles.

The announcement follows up on PUMA and PLEASURES’ DIY-inspired Overdyed Velophasis that was unveiled in mid-2023. 

For part two, both brands build on their creative partnership with a capsule that includes original patterns, cut-and-sew items, graphic T-shirts, accessories, and two more versions of the progressive, Y2K-flavored Velophasis. Select items feature overstated Sportartikelhersteller graphics, which translates to “Sporting goods manufacturer” in German, and nods to PUMA’s heritage as a manufacturer of track spikes and football boots. A playful celebration of both Germany and Los Angeles that mixes references from both disparate locations, the collection also includes a T-shirt with a special Biergarten graphic.

PUMA

The Velophasis is treated to two contrasting color schemes, one that carries over the overdyeing aesthetic with an off-white color scheme and subtle yellowing on the sole, and an accompanying version that mixes bold orange, yellow, and black color blocking. 

The collection’s outerwear is highlighted by a patterned Puffer Jacket featuring an all-over geometric pattern, in addition to the Zip-Off Jacket which features zipped raglan sleeves for adjustability. The Sportartikelhersteller theme continues throughout the collection’s essential Hoodies and T-shirts. Accessories include the Masked Bucket Hat and the Messenger Bag featuring Cordura ripstop fabric. 

To celebrate part two of the collaboration, PUMA and PLEASURES will bring the Velophasis Sound System event to the German capital of Berlin. The special rave will be presented as a modern Oktoberfest carnival, including surprises and exclusive activities. 

The latest from PUMA x PLEASURES is available starting October 21, 2023, from PUMA.com, to PLEASURESNOW.com, PUMA flagship stores, and selected retailers.

PUMA
PUMA
Herzogenaurach, October 11, 2023
PUMA AND STAPLE’S “EAST WEST IVY” COLLECTION IS AT THE TOP OF ITS CLASS

PUMA and STAPLE continue their collaboration with the “East West Ivy” collection, which explores Asian American culture through the lens of 1960s collegiate style trends.

During this era, many fashion trends were inspired by the preppy collegiate style of US coastal universities – including the early generations of Asian American student communities. Taking inspiration from this time period, the PUMA x STAPLE East West Ivy collection brings together 60’s Asian-American collegiate aesthetics with the New York City streetwear roots of STAPLE.

These two movements are translated through classic, varsity-inspired chenille badges and premium materials, combined with traditional iconography from Asian cultures. These elements are displayed across a range of collegiate silhouettes including caps, jackets, hoodies and T shirts. 

“We’re excited to team up with PUMA again on a collection that brings together Asian American culture, classic collegiate style, and our streetwear roots in New York City” says Jeff Staple. “These elements have been translated into timeless pieces that truly embody STAPLE as a brand.”

PUMA

The collection’s highlights include cut-and-sew items like the Varsity Jacket and V-Neck Crew, both of which channel classic Americana with a letter-jacket aesthetic, bearing “P” and “S” for PUMA and STAPLE, respectively. The accompanying Hoodie, Sweatpants, and Graphic Tees are emblazoned with specially created graphics and logos, once again drawing inspiration from Asian American cultures. 

The footwear offerings include two colorways each of the PUMA Suede and Slipstream. Envisioned through STAPLE’s lens, the shoes feature re-worked elements like zig-zag shaped eye stays, debossed gold lettering, and yin-yang symbols on the tongue, while each sneaker comes affixed with PUMA Jumping Cat hardware in gold. 

Lastly, accessories include a lecture hall-ready Duffle Bag, as well as a Beanie and Cap. 

The PUMA x STAPLE “East West Ivy” collection is available starting October 19 on PUMA.com, PUMA flagship stores, and select PUMA stockists, and on staplepigeon.com on October 17.

PUMA
PUMA
Herzogenaurach, 4 th October 2023
PUMA and MERCEDES-AMG MOTORSPORT present “AMG Giant” collection

Global sports company PUMA together with Mercedes-AMG Motorsport join forces to unveil their latest collaboration the “AMG Giant” collection for Autumn / Winter 2023.

The “AMG Giant” collection draws inspiration from the iconic Mercedes-AMG GT Track Series and its commanding presence on the road. This collection exudes boldness and confidence, pushing boundaries with its design elements and distinctive color blocking. 

The line boasts a range of apparel, accessories and footwear that exemplify the seamless integration of power, perfection, and passion. The apparel line features dynamic color combinations, with eye-catching patterns and contrasting shades that reflect the vibrant energy of the car. 

Completing the street-ready GT vibe, the collection introduces two showstopping footwear options: the AMG Boot and the AMG Extent Nitro sneaker. The AMG Boot combines performance-driven features with a bold and rugged design, paying homage to the Mercedes-AMG GT Track Series robustness and versatility. Meanwhile, the AMG Extent Nitro sneaker embraces cutting-edge technology and delivers unmatched comfort, allowing wearers to embrace the AMG spirit wherever they go. 

Christoph Sagemüller, Head of Mercedes-AMG Motorsport, stated, "With PUMA, we as AMG have a strong and dependable partner at our side. Both brands cultivate, among other things, the demand for the highest level of quality and a special lifestyle. This is uniquely illustrated by the new autumn/winter collection "PUMA x Mercedes-AMG Motorsport". Together, we have succeeded in uniting the combination of motor sports and car culture in a fashion line and bringing it to life for our fans. After this first one, which will be launched shortly, I am already looking forward to further exciting joint collections."

PUMA

Thomas Josnik, General Manager BU Motorsport, said, "The 'AMG Giant' collection is the embodiment of a powerful collaboration between PUMA and Mercedes-AMG Motorsport. It's a statement of confidence, a celebration of speed, and a fusion of style and performance. This partnership underscores our commitment to delivering exceptional products, and we're thrilled to introduce this collection to the world." 

The PUMA x Mercedes-AMG Motorsport "AMG Giant" collection captures the essence of the Mercedes-AMG GT Track Series and it’s relentless pursuit of innovation. The collection is available now at selected PUMA stores and online at puma.com.

PUMA
Herzogenaurach, October 3rd, 2023
Period underwear made for movement. Introducing the latest PUMA x Modibodi® collection

Global sports company PUMA and absorbent apparel brand, Modibodi® have created a new collection of their best-selling active period underwear range, which allows women to focus on sports during their period thanks to the combination of Modibodi’s signature leak-proof technology with world-class sport expertise from PUMA.

Designed so you feel confident and supported to move while you bleed, the new PUMA x Modibodi active period underwear is made from 82% recycled material and combines soft, breathable fabrics that stretch and move with your body, featuring three layers of built-in technology, that can hold up to 15ml without staining your activewear. 

Easy to wear under activewear, this workout staple comes in three new designs that absorb up to 2-3 tampons, sweat and moisture fast, and act as an alternative to disposable pads, liners and tampons as you move. Modibodi’s super slim, concealed absorbent lining, helps prevent leaks and unwanted stains and includes a leak-proof barrier layer for secure protection, wicking moisture and sweat and locking away fluid and odour. 

Available in three colourways, Palm Green, Palm Blue and Persian Blue, the collection keeps you feeling fresh and dry through your workout. Consisting of three styles: cheeky, classic brief and boyshort, in a range of Light-Moderate to Moderate-Heavy absorbencies, the active range is ideal to absorb your period and sweat. 

The new PUMA x Modibodi active period underwear is made for maximum protection and performance and available in selected stores and online at modibodi.com.

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