Motorsport is part of Porsche cars DNA since 1951. A remarkable fleet of race automobiles produced in Stuttgart-Zuffenhausen (GER) has been setting up a statement in regards of quality, endurance and performance since then. The Porsche 911 Carrera RSR 3.0 was unleashed on the circuits in 1973 at the International Race Of Champions (IROC) with a unique and bold color expression. The cars at the IRCO have been identically constructed to offer each driver – who had origins out of all different categories of racing - equal opportunities. The participants of this unique competition designed their race cars in a specific livery to differ from their competitors. The pallet of hues was striking and prominent to stand out orange, red or blue colors. PUMA has been playing around with the paint bucket to celebrate the signature livery of the RSRs at the International Race Of Champions with the striking PUMA x Porsche Legacy Statement Pack of Spring / Summer ´21 season.

Brave, confident, and joyful describes the attitude of the collection the very best. PUMA is sticking to its heritage inspired Porsche Legacy philosophy by highlighting the era of the Porsche 911 Carrera RSR 3.0 during the International Race Of Champions. The paint of the cars is more than aesthetics. It´s nostalgia, uniqueness and memorability at the same time. PUMA has adapted those impactful colors to the collection, coming in orange, blue, red and yellow. The apparel collection embraces timeless, sleek and simple silhouettes ranging from jacket and hoodies to pants and tees. The bold graphics of Porsche 911 are consistently featured on every item of the collection. Big and striking pockets on jacket, hoodie and pants provide the line additional jaw-dropping elements.

KidSuper Studios is a homegrown artist collective based in Brooklyn, New York. In 2021, this circle of creatives joins with PUMA for a second season, offering their unique perspectives for a series of unexpected collection pieces. Bringing KidSuper founder Colm Dillane’s artwork to life, PUMA enters the crazy and colorful world of KidSuper, where classics are transformed into never-before-seen designs. 


The PUMA x KidSuper Studios second collaboration boasts mix-and-match design elements, experimental prints, and challenges the conventional look of a sneaker. Hook and loop closures, decorative zig-zag stitching, and embroidered branding are complemented by raw edges for a purposefully unfinished look. Inspired by Dillane's unbridled love of football, campaign images were shot with his favorite team and recent Copa Libertadores champions, Brazilian club Palmeiras. PUMA sponsored athletes William, Gabriel Veron, Weverton and Renan serve as the models for the collection.

Painting and sketching graphics handmade by KidSuper are brought to life on the apparel pieces in the collection. Items like the hoodie and puffer jacket have a printed painting. Sketches of a face are made into a camo print on the fleece top and pants. 

Possibly the most unique and impressive piece in the collection is the bathrobe. It comes in a red, yellow and white all-over-print with co-branded embroidery on the back with piping on collar edge, cuff and hem. It further features a belt, front pockets, and internal pocket. The football inspiration shines through in items such as the crew neck, adorned with the KidSuper football club logo.

Classic PUMA footwear styles are practically unrecognizable with the transformations in this collection. The RS-2K Slip-on is the standout piece, featuring the same camo inspired face print as the fleece top and pants, with a quilted upper. Mirage Mox and Trailfox Boot get colorful transformations and feature unique aspects like stitched leather pieces on the collar to hold a pencil on the Trailfox and tie dye laces on the Mirage Mox. The Vesuvo offers a more subtle option, with a white leather upper and semi-translucent rubber overlay on the heel, KidSuper Studios embroidery on hook and loop straps, and an exposed foam edge on the formstrip and tongue.

The designs are inspired by the sea with colors like bright aquamarine, yellow, and a soft pink alongside mesh details. These looks are perfect for a beach day with items like unitards, shorts, a mesh tank and dress, and more. The footwear selection includes beachy takes on some of PUMA’s most popular women’s styles like the Cruise Rider, Oslo Femme, RS-Curve, RS-X and Hedra.

The Cruise Rider Ocean Queen makes a splash with an open mesh base with suede overlays, leather metallic formstrip and silver details throughout. The silhouette features a slightly higher midsole with sculpting details, a TPU piece in the back, and Rider foam for the ultimate comfort.

The Ocean Queen collection is part of PUMA’s She Moves Us platform, which highlights some of its top female brand ambassadors to celebrate the women who have moved culture and sports forward and to inspire other women around the world. To learn more, click here.

The Wild Rider brings PUMA’s selection of ‘Futro’ styles to the next level - referencing different decades, mixing them up and combining them with modern technologies and construction techniques. The Wild Rider pushes the Rider product language forward, evolving it with fresh layers of material and futuristic circles at the midsole.

Taking archive inspiration from the Easy Rider II OG, the design is a ‘collage’ of past and future melted together – which can be seen in the debossed concave holes on the midsole and a rubber midsole wrap with embossed studs. This silhouette brings a whole new dimension to the Rider family, featuring a nylon upper with suede and premium leather overlays, TPU details on the eyelet and heel, a terry towel lining, deco stitching on upper, and the signature Rider foam. Just the heel alone has a series of unique design finishes, like a formstrip that flows into a heel pull, “Designed by PUMA” emblazoned across the back, and a hairy suede overlay. The back of heel also juts out from a futro inspired accent, further playing on the idea of motion that serves as inspiration for the shoe. Hints of vivid, almost industrial colors like royal blue to play with this idea of bringing together the past and the future.

The new AC Milan Home kit takes inspiration from the energy, creativity and style of Milan. The new kit celebrates what it means to ‘Move Like Milan’, reflecting the rapid acceleration of the city’s culture as Milan reinvents itself. With respect to tradition and a commitment to innovation, ‘Move Like Milan’ is to move with passion and elegance striving to be more than a just a football club. 

The jersey features Milan’s iconic red and black stripes reinterpreted at various widths in a single, symmetrical design, celebrating the creative balance of tradition and modernity giving rise to a new Milan, from the pitch to the streets to the city skyline.

As a horizon of modern skyscrapers emerges in the city, so does a new state of mind. The Milanese are embracing international influences at a striking pace, setting their sights on the future, eager to spark a new era of creativity and innovation for the ever-elegant metropolis.

The two captains of AC Milan’s Women’s team and Men’s team, Valentina Giacinti and Alessio Romagnoli shared their comments on the new Home kit designed by PUMA. 

Giacinti said, “I’m really excited to be wearing this kit on the pitch for the first time in our next game. I love the design, modern yet traditional, and how it has been influenced by the city of Milan.” 

Romagnoli added, “Wearing the red and black colors day in and day out gives me immense pride. The new kit looks really modern, and you can truly see where the inspiration for the stripes comes from – it is a great representation of Milan’s new and expanding skyline.”

“AC Milan as a club is a mirror of the energy and spirit of the city of Milan,” said Casper Stylsvig, Chief Revenue Officer at AC Milan. “We are very proud to be launching our new Home kit today and debuting it on the pitch for the first time with our Women’s team. Once again PUMA’s new jersey captures the true essence of Milan, a unique blend of football, fashion and culture that truly sets this club and this city apart.”

The OP-1 PWRFrame emphasizes pure functionality through an almost simplistic approach, taking architectural structures as a basis behind the design inspiration, while simultaneously creating a bold look through the overall silhouette. 



“The design emphasizes functionality through a collage of contrasting construction techniques and manufacturing processes,” says Danny Taylor, Lead Sportstyle Designer for PUMA. “The PWRFrame component defines the overall vibrant look and shape of the shoe. It splices through the two-part midsole and loops around the heel, giving the design its unique aesthetic and DNA, while still retaining enough simplicity to communicate its functionality.”



The OP-1 PWRFrame plays with a contemporary and clean design. The upper contrasts more technical processes, like bonding and embroidery, with traditional overlay elements for a streetwear focused design. Neon accents on the PWRFrame component appear throughout all the OP-1 PWRFrame styles to draw attention to this new tech. It features a continuous ring of support from heel to midfoot – providing optimal comfort. Serving as the connecting structure between specific points on the shoe that require stability, the aesthetic of this element represents a more industrial approach. 

 

Race suits for female racing drivers have traditionally been redesigned versions of those initially made for their male counterparts. But this year – when W Series will stage eight races in partnership with Formula 1 – W Series’ drivers will compete in PUMA racewear tailored specifically for the female body from the very start of the design process. This means that the season-opening race at Circuit Paul Ricard, France, on 26 June will be the first time that a fully female grid will compete in PUMA racewear tailored for women.  

James Clark (Head of Sports Marketing Motorsport & Operations, PUMA) said:

“Motorsport is in PUMA´s DNA, just like our brand´s principles of equality, diversity and inclusion. Hence W Series is a perfect fit with the values we share. For us at PUMA, it is irrelevant whether a driver is male or female, the only thing that matters is the passion for motorsport. We are very proud that we have been the official racewear supplier of W Series since 2019 and that this will continue in 2021. We recently launched a new women’s campaign called ‘She Moves Us’ which celebrates females who have moved culture and sports forward and will inspire women around the world. In terms of motorsport, there could not be a better ambassador for this campaign than W Series. The drive for more women in motorsport is proven by the partnership between Formula 1 and W Series this season. I am sure this will help W Series move one step forward and promote the series on a global scale. Besides our passion for motorsport, we want to make sure that the W Series drivers feel safe, competitive, and comfortable in the cockpit. So PUMA has designed tailormade race suits for female drivers to ensure a perfect fit.”

“Ich liebe Streetwear, deshalb war ich sofort begeistert, als PUMA mir vorschlug das Gesicht eines Streetstyle-Sneakers zu werden,” so Neymar Jr. “Du wirst den Wild Rider lieben und nicht mehr ausziehen wollen – ich trage ihn Non-Stop. É o meu favorito!”

Mit einem aufregenden Materialmix und den futuristischen Kreisen auf der Mittelsohle bringt der Wild Rider eine neue Dimension in die Rider Kollektion. Sein Design wurde von der umtriebigen Bewegung einer Großstadt inspiriert.  

“Wir erachten die Rider Kollektion als seine konstante Weiterentwicklung; wir starteten mit dem Future Rider, der noch sehr vom Easy Rider II inspiriert wurde und sich in etwas weiterentwickelt hat, was für sich selbst stehen kann, ohne zu offensichtlich mit der ursprünglichen Inspiration in Verbindung gebracht zu werden,” so Danny Taylor, Design Lead Sportstyle Footwear. “Mit jeder Lancierung konnten wir die Rider Familie Produkt für Produkt und Saison zu Saison weiterentwickeln.”

Based across both Milan and Shanghai, PRONOUNCE was founded in 2016 by Yushan Li and his creative partner Jun Zhou. The high-end brand reflects the pairs’ shared love of handcrafted garments, and a desire to perfect the creation of truly global, truly genderless clothing. They have a unique approach of playfully weaving in references and inspirations from Eastern, Western, and ancient cultures and philosophies. This approach fits seamlessly into the debut PUMA x PRONOUNCE collection, which combines ancient inspiration with a modern and minimalistic design approach.

In ancient Incan tradition, Pumapunku is believed to be the seat of global civilization, and now stands as a remnant of a vast complex of stone temples and geometric monuments. Taking cues from such intricate architectural constructions in the pre-technological age, the PUMA x PRONOUNCE collection brings this inspiration to life through the use of graphic motifs representing ropes, pulleys, and clay blocks. The color palette is inspired by the majesty of the sunset over Pumapunku, with gradient tones of orange, pebble, and muted grey.

In modern fits and gender specific styles, the apparel comes in a vibrant, gradient color story, with bold color blocking alongside earthy colors. Playful details resembling ropes adorn lightweight woven apparel styles with techy details. Items include tees, hoodies and sweatpants alongside more tailored pieces like a collared shirt, trousers, and a selection of jackets.

The footwear in the collection uses a very textural material mix in a neutral color scheme. Accents of bright orange and rope detailing add a bold touch. The selection includes new PUMA styles like the Suede Mayu, Mirage Sport, and OP-1 PWRFrame, as well as classics like the Basket VTG. A cap, backpack and mini messenger are included in the accessories offering for the collection.

Grab the PUMA x PRONOUNCE collection when it drops on PUMA.com, PUMA stores and select retailers. 

These playful kicks stand out with fun color blocking and a stacked sole. The latest edition gives a bold look in a display of pink, yellow and green. Paired with a matching jacket and biker shorts, Winnie shows off the perfect summer ready look.

“I love bright and bold looks so it’s perfect for me and brightens up my looks on my days off,” says Winnie.

The Cruise Rider is a women’s specific style made for those who are making big moves. This kick is a step above the rest with fun color blocking, a dynamic material mix, and a stacked outsole. The silhouette features a slightly higher midsole with sculpting details, a TPU piece in the back, and Rider foam for the ultimate comfort.

The Cruise Rider is part of PUMA’s She Moves Us platform, which uses its top female brand ambassadors to celebrate the women who have moved culture and sports forward and to inspire other women around the world. To learn more, click here.

This Wild Rider brings a whole new dimension to the latest addition of PUMA’s Rider family, with fresh layers of material for a raw, edgy look and futuristic circles at the midsole. Neymar Jr. wears the latest Wild Rider in the new mono-red colorway that adds a summer-inspired pop of color to any outfit.

The shoe’s design is inspired by the movement and motion of city life – always going forward, further, faster, and beyond. It features a nylon upper with suede overlays and a leather formstrip, along with TPU details on eyelet and heel and the signature Rider foam.

The latest Wild Rider drops on PUMA.com, PUMA stores and select retailers on July 21st.