HERZOGENAURACH; GERMANY; DECEMBER 09, 2020
PUMA AND NEYMAR JR. DRIVE THEM CRAZY WITH THE FUTURE Z TEASER EDITION

Sports company PUMA has today launched a special teaser edition of the upcoming FUTURE Z 1.1 football boot, to be worn exclusively by football superstar Neymar Jr. The ground-breaking new FUTURE Z has been developed and engineered to enhance the playing style of the world’s most dynamic playmaker.

Built around an adaptive FUZIONFIT+ compression band, the FUTURE Z provides optimal lock-in and support for movement so explosive it will drive the opposition craZy. The eye-catching new boot integrates an innovative Z-shaped Dynamic Motion System outsole for multidirectional movement and traction, with a thin layer of GripControl Pro applied to the upper material for superior touch and ball control.

In-line with the FUTURE Z football boot, PUMA has unveiled the Neymar Jr. Future collection. The collection features the signature Neymar Jr. number 10 logo throughout, in bright Brazilian colors and fonts inspired by the pichacão graffiti found on the streets of São Paolo and includes the Neymar Jr. jersey, shorts, training accessories and off-pitch apparel. 

Prepare to LOCK IN and DRIVE THEM CRAZY with the PUMA white, black and yellow-alert FUTURE Z 1.1 Teaser edition and the Neymar Jr. Future collection, available from December 9th at PUMA.com and key football accounts. 

Herzogenaurach, germany, december 03, 2020
A NEW PERSPECTIVE: PUMA REIMAGINES THE CLASSIC MIRAGE SHOE

Sports company PUMA’s newest product franchise, the Mirage, is adding a new perspective to a classic from the Archive. The Mirage Mox is the latest addition to PUMA’s growing selection of Futro styles, a mashup of retro sneakers with futuristic inspiration. Mirage Mox takes design cues from the '90s running shoe and transforms them for today’s sneakerheads. 

The Mirage has been in the PUMA family for close to half a century, first introduced as a lightweight track and field shoe and then reissued as a jogging shoe in the 1990s with a die-cut eva midsole.

Today’s revamped design brings a new perspective to street style with its Futro look. The Mirage Mox is inspired by the world of electronic music and DJs with trippy colors, eye-catching layers of materials, and futuristic elements. The iconic overlay on the forefoot is a direct link back to the Mirage OG and pays homage to the shoe's history but is redesigned to have a less retro-running look. Details like the unique TPU piece in the heel and bright accents of color bring a fresh take to this classic silhouette. 

Remix your style when the Mirage Mox drops on December 4th. Lookout for more futuristic styles in 2021, when additional colorways and new designs will join the growing Mirage family with a unique partnership that will bring its DJ inspiration to life.

Mirage Mox will be available on PUMA.com, PUMA stores, and select retailers worldwide.

Herzogenaurach, Germany – December 1, 2020
THE PUMA X BALR. COLLECTION

Global sports company PUMA has followed the recently released PUMA x BALR. capsule, featuring the FUTURE 6.1 football boot, Future Rider Lifestyle shoe and apparel collection with reimagined fresh takes on AC Milan, Manchester City, Olympique de Marseille and Borussia Dortmund jerseys.

The PUMA x BALR. collection features BALR. interpretations of each club’s jersey, integrating the iconic home kit colors of each club into the stylish black jerseys. The collection is crafted using premium materials and unique designs, featuring hexagonal patterns bespoke to each jersey based on BALR.’s iconic branding, referencing the pattern found on footballs and football nets.

BALR. is known for its premium fashion, travel products and accessories, inspired by the lifestyle of professional football players. The PUMA x BALR. jersey collection combines the best of both brands, blending football performance and fashion into a sleek street-ready collection that bridges the intersection of football, culture and lifestyle.

The PUMA x BALR. collection is available from December 1st at PUMA.com, PUMA stores and select retailers worldwide.

 

Herzogenaurach, germany, november 18, 2020
WINNIE HARLOW MAKING MOVES IN THE ALL NEW PUMA CRUISE RIDER

Sports company PUMA is adding a fresh extension to the Rider family, the Cruise Rider – featuring fresh colors and a bold design. PUMA ambassador Winnie Harlow takes her style sky high with this new shoe that is higher, bigger and better than any Rider yet.

“The new Cruise Riders are soooooo me!” says Winnie Harlow. “What I love most about them is that I don’t have to worry what I pair them with, they go with everything.”

The Cruise Rider is a women’s specific style made for those who are making big moves. This kick is a step above the rest with fun color blocking, a dynamic material mix, and a stacked outsole. The silhouette features a slightly higher midsole with sculpting details, a TPU piece in the back, and Rider foam for the ultimate comfort. A mesh and nylon upper with suede overlays in vibrant colors like teal, bright yellow, and a dash of pink, adds a playful touch to the design.

Make moves with the all-new PUMA Cruise Rider when it drops on PUMA.com, PUMA stores and select retailers on November 18th. New and exciting colorways will be available during 2021.

 

Herzogenaurach, germany, ocotber 30, 2020
READY FOR ANY WEATHER: NEW COLLECTION FROM PUMA AND HELLY HANSEN

Global sports brand PUMA and technical and

performance brand Helly Hansen have partnered together for a third collection inspired by the

arctic patrol, where the technical aspect of clothing becomes essential. This unisex collection

features winterized footwear, apparel and accessories.

For over 140 years, Helly Hansen has been paving the way in professional gear for sports and
workwear, both on land and at sea. Their performance ski and sailing gear is designed to endure
the planet’s harshest environments, so adventurers can continue to explore, search, and discover
no matter where they may be. The third season of PUMA x HELLY HANSEN takes inspiration from
cold weather sailing and patrol gear. These highly technical, arctic-inspired designs have a
futuristic look and feel, with stormCELL technology, polarized fleece, and reflective detailing. Key
pieces include:

Prepare yourself to brave the winter weather with the PUMA x HELLY HANSEN collection when
it drops on October 30th on PUMA.com, PUMA Stores, HELLYHANSEN.COM, HELLY HANSEN
stores and selected retailers.

Puma

PUMA X HELLY HANSEN TECH WINTER JACKET

  • Reflective rubber collaboration graphic print on front
  • StormCELL technology to keep dry and comfortable
  • High collar with water repellent, 2-way full zip closure
  • Water repellent reverse coil zip pockets on chest
  • Flap pockets with reflective piping details and mesh insert on front
  • Reflective hood that packs away in pocket at collar for a versatile look
  • Packable facemask for better protection against cold weather conditions
Puma

PUMA X HELLY HANSEN BACKPACK

  • Two-way zip opening into main compartment
  • Shoe compartment with mesh insert for ventilation
  • Adjustable and air mesh padded shoulder straps
  • Padded back panel with air mesh detail
  • Collaboration logo on front panel
  • Sternum strap with whistle
PUMA

NITEFOX BOOT X HELLY HANSEN

  • Silhouette has trail inspiration mixed with current street fashion trends
  • Techy feel with details like reflectivity, textured nylon and neon color pops
  • Upper made of nylon and neoprene with matte rubberized texture overlays
  • Buckle closure on the heel
  • Rubber outsole
Puma

OSLO-CITY X HELLY HANSEN

  • Progressive take on a classic silhouette
  • Leather and suede overlays
  • Reflective details
  • Molded rubber toe cap
Puma

PUMA X HELLY HANSEN POLAR FLEECE LS TOP

  • Collaboration reflective badge on front
  • Hood with reflective fabric overlay and drawcords for an adjustable fit
  • Side panels with reflective piping
  • Welt pockets on front for storage solutions
  • Elasticated binding at cuff
  • Reflective drawstring channel and bungee cords at hem

Prepare yourself to brave the winter weather with the PUMA x HELLY HANSEN collection when
it drops on October 30th on PUMA.com, PUMA Stores, HELLYHANSEN.COM, HELLY HANSEN
stores and selected retailers.

teaser
Herzogenaurach, germany, november 02, 2020
PUMA’S MOST ICONIC SHOE IS MADE FOR ALL TIME

Sports company PUMA is reissuing its most iconic shoe:

The Suede. It made its debut in 1968 and has been changing the footwear game ever since.

This sleek sneaker has been a style staple for over 50 years, an icon of the past that continues to
remain a classic of today and tomorrow. The Suede has a deep-rooted impact on society and
culture.

From Tommie Smith’s protest on the victory stand during the 1968 Olympic games to Walt “Clyde” Frazier on the basketball courts in the 70’s,
to b-boy crews in NYC adopting the shoe a decade later, it’s been worn by the icons of every generation – and it’s stayed classic through it all.

PUMA has planned a series of new releases to support the relaunch of this classic style. The
Suede Classic XXI comes in a variety of colors with a full Suede upper, the iconic PUMA Formstrip
on the side, and a woven label with PUMA branding on tongue.

Be on the lookout for the shoe that’s made to last for all time when the Suede Classic XXI drops
on November 4th on PUMA.com, PUMA stores, and select retailers. Additional colorways and
collaborations will be released worldwide during 2021.

Herzogeaurach, germany, october 20, 2020
MADE FOR THE KING: PUMA CREATES COLLECTION FOR NEYMAR JR.

Sports company PUMA has created the Neymar Jr. collection featuring the Neymar Jr. PUMA KING and apparel range for its newest football ambassador Neymar Jr.

The iconic PUMA KING Platinum in black and white is the star of the PUMA x Neymar Jr. collection, with the signature NJR logo, which is integrated into the classic PUMA Formstrip. The boot is engineered with the latest in performance technology to provide enhanced touch and control benefits, made for the ultimate playmaker.

The super-soft, premium K-Leather upper is enhanced with 3-D ‘touch’ texture for added control. The locked-in fit is refined with a snug knitted tongue and the ultra-modern slim silhouette, combined with the super lightweight ‘RAPIDSPRINT’ outsole, makes it the fastest and lightest PUMA KING ever.

The apparel collection features the Neymar Jr. 2.0 logo tee, Neymar Jr. 2.0 track jacket and the Neymar Jr. 2.0 track pant, all in adult sizes. The junior collection consists of the Neymar Jr. 2.0 logo tee, Neymar Jr. 2.0 hoody and the Neymar Jr. 2.0 track pant.

The new Neymar Jr PUMA collection will be available from October 19th at PUMA.com, PUMA stores and select retailers worldwide.

 

Neymar Jr.
MADE FOR THE KING ICONIC
PUMA Neymar Jr. Collection
MADE FOR THE KING PLAYMAKER
Neymar Jr.
MADE FOR THE KING NEW CLASSIC
Herzogenaurach, germany, 08 october, 2020
PUMA spreads road trip flair with Porsche Legacy Autumn / Winter Collection

Global sports company PUMA gears you up for an iconic road trip with the Porsche Legacy Autumn / Winter Collection. The assortment is reflecting heritage-inspired motorsport modified with robust details, technical look and functional need

Twisty back roads, desolate landscapes and scorching heat. PUMA is reviving the spirit of Robin’s Rally, a bi-annual no-GPS road trip taken by a group of close friends who believe that sports cars are meant to be driven and not just scrutinized in a parking lot. Throughout their journey those automotive enthusiasts are driving the classic, air-cooled Porsche on gravel roads and paved streets. For your off-the-grid cruise on a 1,000 mile rally through California PUMA has designed a stylish endurance and performance-orientated „body kit” to have a blast on the road trip.

Bags are packed, ready to roll. The Porsche Legacy Autumn / Winter collection is your perfect companion through icon places like Devils Canyon with a sport classic palette which is aligned with the Porsche 930 Turbo colors. The padded jacket is coming in ultra gray with black and slate gray featuring the RCT 37.5 thermo-regulating technology.  The graphic tee is embracing playful pop colors like classic Jade Green. Road trip focused graphics, inspired by navigation details and map gradient drawings are creating a unique and eye-catching look. Small, embroidered patches are inspired by collector’s many stickers amassed as trophies across the world and proudly displayed on Porsche car windows.

A comfortable ride on the mountain roads is guaranteed with the latest Porsche Legacy footwear collection. The RS-2K is coming with the established bulky silhouette and molded sock liner with specific RS puma branding. The blend of style and speed makes these kicks perfect for a motorsport street look.

Take some friends, find remote some places, have an adventure! The PUMA x Porsche Legacy Autumn / Winter Collection is available in selected stores and online at puma.com now.

Porsche Legacy
Herzogenaurach, germany, 07 october, 2020
PUMA AND MANCHESTER CITY HOST A ‘DESIGN A KIT COMPETITION’ TO GIVE YOUNG FANS THE OPPORTUNITY TO WIN AMAZING PRIZES DURING LOCKDOWN

Global sports brand PUMA has collaborated with Manchester City to host a special ‘Design a Kit’ competition.

Seeing their personal football-star in a Jersey they have designed, must be a dream for every football fan! Global sports company PUMA teamed up with Manchester City to give young people the opportunity to design their own jersey during the COVID – 19 lockdown period.

The competition garnered over 1000 entries from all over the world, with four finalists being selected. Sergio Agüero announced the lucky winner; 9-year-old Lucy Beth from Dublin who received a Sergio Agüero signed picture of her design and a replica version of her jersey. Manchester City also gave fans the opportunity to win Lucy’s jersey through their ‘Cityzens’ platform – giving all fans the opportunity to win one of a few exclusive shirts. 

Agueor Manchester City Design Competition
Herzogenaurach, germany, 1 ocotober, 2020
ULTRA REFLECTIVE,  ULTRA RESPONSIVE 

Crafted with more visibility, lightweight and cushioning, Sports and Lifestyle Company PUMA re-releases Puma Ultra Ride ID Collection.

Sometimes to reach extraordinary places, you have to remove excess boundaries. Built on the foundation of Reductionist Theory, UltraRide removes the limits with outsole cutaways to leave you with one basic running essential: cushioning and responsiveness for limitless potential. A light upper and supportive midsole plate merge through a dynamic bridge design. With reflective Runner ID technology for night visibility, combined with PROFOAMLITE cushioning and rubber surface for power at toe-off, UltraRide carries you to great.

Zip up and get out there no matter the condition!

Call it a running must-have. The Runner ID SS Tee is built with PUMA’s dryCELL technology to keep you dry and comfortable during your workout. An ultra-comfortable fabric for an enhanced, close-to-body feel features PUMA’s Runner ID technology to identify you on the road in low-light conditions. Night stride, approved
 

The Ultra Ride Runners negative space in the midsole reduces weight for a lighter stride. Its new profoamlite features an extremely lightweight, high-rebound EVA for instant cushioning. The engineered proplate provides reflex at toe-off to propel you forward through every stride. 
 

A PUMA running icon, the Ultra Jacket takes inspiration from the 2020 Games with a deep heritage in sport at its core. A technical jacket fully equipped with 360-degree reflectivity, storage solutions, dryCELL technology and ventilation features, and lightweight, recycled fabric. All that’s left to see: Great.

A staple running style, the Runner ID Full Tight is ideal for colder months. With strategically placed Runner ID technology, 3M reflectivity helps identify you on the road in low-light conditions. PUMA’s signature dryCELL technology keeps you dry and comfortable, while a textured, winterized fabric offers added warmth. Run the streets no matter the condition.

Herzogenaurach, germany, septmber 24, 2020
PUMA PRESENTS THE MANCHESTER CITY ESPORTS JERSEY

Sports company PUMA has today unveiled the first-ever Manchester City esports jersey for the 2020/21 season to be worn by Manchester City’s esports team. The bespoke new jersey has been specially developed exclusively for the esports team and features a stunning paisley pattern inspired by Manchester’s City’s Third kit.

Esports is a global phenomenon gaining immense popularity as a sport with spectators and players all over the world. PUMA is excited to continue its global esports strategy with the signing of some of the best esports organizations in the world. PUMA and Manchester City look to push the boundaries of football and gaming by creating a bespoke jersey exclusively for the Manchester City esports team to celebrate culture on the pitch and off the pitch. PUMA will continue this trend with more products dropping throughout the 2020/21 season.

The Manchester City esports jersey celebrates the rich music and fashion culture of the city. The jersey features a unique paisley pattern created for Manchester City featuring the details of the club’s crest. The pattern is synonymous with artists from the ‘Mod’ and the ‘Brit Pop’ eras of the 1990’s and was a staple of youth fashion in the 1960’s, influencing fashion and music culture in Manchester for generations. 

The new Manchester City esports jersey will be available from September 24th at PUMA.com, ManCity.com and at select retailers worldwide.

 

Herzogenaurach, 24 September, 2020
PUMA carves a statement in the tarmac with the sales premiere of the Mercedes-AMG Petronas F1 Team Speedcat Pro

Global sports company PUMA unleashes the fastest shoes with the very first sales premiere of the Mercedes-AMG Petronas F1 Team Speedcat Pro of Lewis Hamilton and Valtteri Bottas. The limited edition of those exclusive race boot is featuring exactly the same technology, fabrics and colors the current Constructors’ and Drivers´ World Champions are chasing podiums with.

PUMA is the official Team Supplier of the Mercedes-AMG Petronas F1 Team since 2012 witnessing a new era of motorsport. The global sports company is assisting the six-time consecutive Constructors´ and Drivers´ World Champions with the highest performance and safety standards of race gear. Light weight fabrics and fireproof material keep Lewis Hamilton, Valtteri Bottas & Co competitive and safe at the same time. PUMA is offering the race boots of Mercedes-AMG Petronas F1 team drivers Hamilton and Bottas for the very first time on sale, giving motorsport enthusiasts the super limited opportunity to get one pair of the fastest shoes PUMA has ever brought to life.

Lewis Hamilton is competing since 2013 in PUMA race boots and knows the shoes very well: “The advantages what the shoe is delivering is all about the feeling. Feeling the pedal, feeling the brake. You get the realest and most efficient feeling of the pedals in particular the throttle and the brake. “
His teammate Valtteri Bottas added: “It (Speedcat Pro) needs to be comfortable and it needs to be light weight. And of course, you want safety from it. For me it is the best racing shoe I have ever had in my career. “

Competing at the pinnacle of motorsport only comes with state-of-the-art materials for racing. Full throttle performance is guaranteed with the upper and inner lining of the PUMA Speedcat Pro made of lightweight fabrics that don’t compromise comfort and ensure protection against fire. Further weight reduction comes in the form of heel support made of real carbon fibre counter. The low-profile rubber outsole and the EVA wedge provides absolute control of the pedals with the right amount of comfort while keeping the shoe light and nimble.

Safety always receives the major focus of PUMA during the development process. The Speedcat Pro was consequently built in compliance with the latest FIA Homologation Regulations for Safety Equipment (FIA Standard 8856-2018) for the best protection in racing.

Get the engines started as the Speedcat Pro will only be available in limited numbers. Lewis Hamilton black race boot with purple form stripe will only sit with 44 pairs on sale. Valtteri Bottas pro model of the Speedcat Pro featuring a white form strip is limited to 45 pairs. 

The engine speed limiter is about to be in the red sector with the Mercedes-AMG Petronas F1 Team Speedcat Pro being available on eu.puma.com up from Thursday, 24th September, 5pm (CET).

 

Mercedes Speedcat Pro
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