SHE MOVES US

SHE MOVES US is a communications platform where PUMA celebrates women who move together to achieve and connect – through sport, culture and values.

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PUMA She Moves Us

manifesto

The PUMA Woman is a force to be reckoned with.

Her philosophy: Keep moving.

She’s active in her life, her workouts, and her world. Be it fashion or sport, she leaves her mark and makes her move. Moving with confidence and style. Turning heads. Stirring conversation.

She inspires the women around her to get active and get with the movement – and they inspire her right back.It’s her crew that brings her joy and meaning – and when they win, she wins too.


  • Moving the needle.

  • Moving the conversation.

  • Moving her community.

  She moves us.

“She Moves Us” tells the story of how our female ambassadors were inspired to become who they are today, the women who helped them, how they overcame challenges in their personal lives and careers and how they made it to the top in their respective fields. Led by global pop superstar Dua Lipa, we generate inspiring content, such as talks, videos and interviews.

Supermodel Winnie Harlow also participates in the “She Moves Us” campaign. Dua and Harlow are joined by numerous PUMA athletes such as WNBA stars Skylar Diggins-Smith and Breanna Stewart, golfer Lexi Thompson, footballer Nikita Parris and high jumper Yaroslava Mahuchikh.

Dua Lipa
global pop superstar

dua lipa

“I’m learning to accept myself. I’m still in the process of learning to love who I am. And it’s been really refreshing and really nice to be able to do that and be okay. I think my fans have brought that out in me.”
PUMA Winnie Harlow
international model

WINNIE HARLOW

“The only person that can make you feel really beautiful is you!”

ambassador talks

female racing driver Naomi schiff

Designer and artist Nicole McLaughlin

Chess Grandmaster Tania Sachdev

LONG DISTANCE CHAMPION MOLLY SEIDEL

Women Win
OUR PARTNERSHIP
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PUMA WOMEN WIN
PUMA WOMEN WIN

WE PARTNER WITH WOMEN WIN TO PROMOTE GENDER EQUALITY IN SPORTS




Through the partnership with Women Win, we aim to increase the visibility of female athletes and sports role models and support initiatives that tear down obstacles to girls’ and women’s access to sports. Women Win was started in 2006 as a global women’s fund dedicated to advancing girls’ and women’s rights through sports. Since then, their programs have impacted more than 4 million girls in 100 countries around the world. It is not the first time PUMA and Women Win have worked together. In 2020, PUMA donated 100,000 euros to the organization as part of its “Forever Tied Together” campaign to support Women Win’s efforts in advancing gender equity from the bottom up. 

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PUMA CATCHUP Article

THE WOMEN WHO BUILT PUMA

SHE MOVES US - HOW PUMA WAS STARTED WITH EIGHT WOMEN AND SIX MEN:

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PUMA CATCHUP Article

"FIRST OF ALL, YOU NEED MENSTRUAL PRODUCTS"

SHE MOVES US - WOMEN WIN'S EXECUTIVE DIRECTOR MARIA BOBENRIETH TALKS ABOUT WHAT IS REALLY NEEDED TO GET GIRLS TO DO SPORTS AROUND THE WORLD.

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"NOTHING FEELS THE SAME, EVERY PROJECT IS UNIQUE."

PUMA INTERVIEW WITH BROOKLYN-BASED UPCYCLING ARTIST AND DESIGNER NICOLE MCLAUGHLIN

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SHE MOVES FORWARD!

LET'S CELEBRATE THE WOMEN WHO HAVE MOVED SPORTS FORWARD TO INSPIRE OTHER WOMEN AROUND THE WORLD. DIVE IN AND GET INSPIRED!

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