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HERZOGENAURACH, GERMANY; OCTOBER 1ST, 2021

PUMA AND TINYCOTTONS RELEASE NEW COLLECTION MADE FOR LITTLE ADVENTURERS

Global sports brand PUMA and kids' brand tinycottons have come together for a co-branded collection designed for tiny expeditions.

This season of PUMA x TINYCOTTONS is created to encourage kids to come together, play, and explore. Inspired by the tiniest elements in nature, the imaginative new collection is made for little explorers with more sustainable materials and super-small graphics.

The full line of retro inspired designs includes apparel, footwear, and accessories for infants, kids and juniors. The season stands for inclusivity, diversity, and a great sense of sustainability, with the tees and sweatpants featuring 30% recycled cotton.

Tinycottons means great design, high quality and above all lots of fun. The brand was founded in 2012 in Barcelona and has partnered with the global sports brand before to launch iconic pieces for the little ones.

Give your tiny ones a new addition to their look when the PUMA x TINYCOTTONS collection drops on October 1st.

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Herzogenaurach, Germany – July 15, 2020

WELCOME TO FASTER FOOTBALL: PUMA LAUNCHES NEW ERA WITH THE ULTRA 1.3 FEATURING A UNISEX AND A WOMEN-SPECIFIC FIT

See Them Later With The Next Generation ULTRA 1.3

Sports company PUMA has today invited the world to join the Faster Football movement with the unveiling of the next generation ULTRA 1.3. For the first time, PUMA will offer both a Unisex and Women-specific fit for its trailblazing new speed boot. The launch marks a huge step for PUMA and the football world as PUMA shows its commitment to pushing the game forward and further supporting Women’s football.

FASTER FOOTBALL IS A MOVEMENT. A MOVEMENT TO DO THINGS DIFFERENT AND EMBRACE CHANGE.

The aim is to speed up the game with innovative products, hero PUMA’s leaders, support young players and break down barriers.

“Faster Football is about driving positive change in football, faster. The new ULTRA is a huge leap forward and is filled with an abundance of innovative new technology. By offering a Unisex and Women-specific fit for the ULTRA, we want to cater to all our athletes, “said Matthias Bäumer, General Manager BU Teamsport. “We will continue to offer a Women-specific fit, along with our Unisex fit, giving our athletes the tools to perform at their highest level. We understand the needs are different when it comes to fit for male and female athletes therefore, we want to take progressive action to satisfy these differences.”

The ULTRA 1.3 has been crafted to See Them Later, designed to light up the game with explosive straight-line speed. To be worn by some of the world’s best players, including Antoine Griezmann, Kingsley Coman, Sergio Agüero, Nikita Parris and Eugénie Le Sommer, the UTLRA 1.3 is engineered to deliver the game’s fastest football boot.

Both ULTRA editions feature a re-engineered lightweight MATRYXEVO woven upper featuring technical Carbon yarns and transparent Mono yarns. The new upper combines with a brand new SPEEDCAGE to create multilayered support for rapid movement. The upper features cut-out transparent windows in the mid foot to further reduce weight making the ULTRA 1.3 even lighter than the ULTRA 1.2.

Additional upgrades to the ULTRA include a GripControl Pro skin that now coats the entire upper – providing a texture for decisive command over the ball. The ULTRA Unisex features an ultra-fast lightweight PEBA SpeedUnit outsole infused with running spike DNA for lightning-fast acceleration and the Women-specific ULTRA features a customized PEBA soleplate with conical studs.

With a mission to drive the game forward, PUMA has developed the new ULTRA 1.3 with two bespoke performance fits that tailor to different foot shapes based on research, data and player feedback.

Research into the anatomy of the male and female foot, combined with cross comparison fit testing, formed the basis to develop our Women-specific ULTRA said Lilly Cocks, Senior Developer Teamsport Footwear. The Women’s-edition features a regular to narrow silhouette shape, a lower instep, reduced midfoot volume and conical studs. By removing more volume from the upper we have created a boot that is more tailored to the anatomical shape of the female foot.”

See Them Later with the PUMA ULTRA 1.3 Unisex and Women’s football boot, launching as part of the Faster Football pack. The Women’s edition is available on pre-sale from July 15^th with the Unisex edition available from July 16^th at PUMA.com and specialist football accounts. The global in-store date for both editions is July 22^nd in PUMA stores and at leading football retailers worldwide.

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HERZOGENAURACH, GERMANY, JULY 06, 2021

PUMA DRIVES STREET CULTURE WITH MOTORSPORT HISTORY BMW M MOTORSPORT AUTUMN/WINTER 21 COLLECTION

Herzogenaurach, Germany – 06 July 2021 — Global sports company PUMA delves deeper into motorsport history with the BMW M Motorsport Autumn / Winter ´21 Collection. The design inspiration ranges from the iconic BMW M1 Procar to the looks of historical race suits for men and women.

In 1978 the BMW M1 opened a new chapter of racing and sportscars. State of the art performance paired with the finest technology of engineering generated the fastest licensed streetcar for this period of time. Just one year afterwards the BMW M1 Procar Series was born. PUMA is celebrating this first concept car of BMW, implementing the iconic silhouette of the BMW M1 Procar as the main graphic inspiration of the street collection of the autumn / winter ´21 range. The assortment is featuring color blocking elements infiltrating the range of jackets, hoodies, pants and t-shirts a casual look.

A fresh retro approach is offered by the latest franchise of PUMA called Speed Driver Series, or SDS. The inspiration is driven by the looks of historical race suits. Color blocks mixed with racetrack icons set the SDS up for classic simplicity and generates a new Motorsport retro collection.

For women-only PUMA is offering a total range of apparel featuring e.g. cropped tops, leggings as well as dresses in the respective motorsport inspired looks and bold colorways. The Moto Racesuit is a full body taking its inspirations directly from the trackside coming in PUMA black with orange hues.

Variations all over the place are offered by the BMW M Motorsport Footwear Collection. The Low Racer tunes up a classic silhouette with a motorsport twist resulting in a playful makeover of an 80’s piece while the RS-Connect rides the wave of the technological transformation with a future design, richly layered upper, and unique tooling. The women footwear range is coming with the Cruise Rider Lace being inspired by vintage cars featuring a stacked outsole and TPU clip and the City Rider bringing extra-bright colors and the signature Rider outsole on the tarmac.

Don't miss your latest street fashion. The PUMA x BMW M Motorsport Autumn / Winter ´21 Collection is available in PUMA stores and online on puma.com.

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HERZOGENAURACH, GERMANY – 24 JUNE 2021

PUMA ENHANCES ENGAGEMENT IN FEMALE RACING BY ANNOUNCING PUMA W SERIES TEAM

Global sports company PUMA jumps in the fastlane of women’s racing by announcing the PUMA W Series Team. The race team will consist of five different drivers with a signature livery influenced by the colors of PUMA´s women’s platform,“She Moves Us.”

W Series, the international single seater championship for female drivers only, is finalising plans to move to a team-based championship from 2022 and beyond, fulfilling a key development strategy planned since inception. The teams’ structure for this year will start with the allocation of two drivers from the existing W Series stable to each of the new team partners. Additionally, it allows sponsorship of those teams by third parties through naming, car livery, team overalls and so on.

PUMA has been part of W Series as official race gear supplier since 2019 and jumped at the opportunity to be part of the new concept W Series is establishing. „The partnership with W Series is thriving. Already ahead of this season´s testing PUMA has designed - for the very first time - tailormade race suits for female drivers to ensure a perfect fit. Being able to announce our own race team in W Series now is a fantastic next step,” says James Clark, Head of Sports Marketing Motorsport & Operations PUMA.

The awareness of women’s racing will increase this year with eight GPs of W Series taking place on the same weekend and racetracks like Formula 1. PUMA is proud to be supporting female athletes through the “She Moves Us” platform which celebrates the women who move sport and culture forward and inspire other females around the world. ”We want to show our full commitment to get women inspired by the W-Series drivers”, adds James Clark.

“We are excited to partner with the W Series and thrilled to welcome Marta Garcia Lopez, Gosia Rdest, Caitlin Wood, Abbie Pulling and Tasmin Pepper into the PUMA family. The W Series and their drivers embody the essence of She Moves Us and we look forward to working together and pushing the boundaries for women in motorsport,” says PUMA’s Global Director of Brand Marketing Adam Petrick.

Ahead of the season´s kick-off GP in Austria this weekend PUMA W Series Team driver Marta Garcia Lopez is overwhelmed: „When I heard that I would be part of PUMA W Series Team I was truly honored. PUMA´s support in empowering and motivating female athletes is exactly what the sport needs. Together with PUMA W Series Team I want to be part of pushing W Series to the next level. The car´s livery is a true eye-catcher and I can´t wait to jump into the cockpit for the very first time. These are perfect preconditions for my goal to win the W-Series Championship this year.”

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HERZOGENAURACH, GERMANY; MAY 20TH, 2021 —

GOLDBEARS TAKE OVER THE NEW PUMA X HARIBO COLLECTION

A delicious new collaboration between PUMA and HARIBO brings to life a collection of footwear and apparel. For over 100 years, HARIBO has been celebrated worldwide for their delicious fruit gummies and licorice – and the debut of PUMA x HARIBO celebrates that tasty tradition.

For this collaboration the PUMA team explored the happy world of HARIBO, taking inspiration from the classic HARIBO Goldbears and the original HARIBO packaging, and infusing those to some of PUMA’s classic silhouettes. Collection pieces are playful and candy-colored, with authentic cobranding and streetwise design details.

The collection, will be released worldwide in different drops throughout 2021, these include:

DROP 1
Footwear includes the CA Pro and Street Rider, coming in both adult and junior sizing.

PUMA x HARIBO CA Pro:
This classic PUMA style comes in a white leather upper with a gold heel overlay and piping. This version also coming with a HARIBO Goldbears hangtag and Goldbears branding near the heel.

PUMA x HARIBO Street Rider:
Inspired by HARIBO’s Happy Cherries, the Street Rider comes in a bright red and green design. Details include a mesh upper with a translucent TPU overlay, a HARIBO Goldbears hangtag, and Happy Cherries branding on the midsole.

PUMA x HARIBO apparel includes graphic tees and shorts with PUMA and HARIBO co-branding, Goldbears, and gold accents. The AOP Tee includes a graphic print of alternating PUMA cats and HARIBO Goldbears.

DROP 2
This exciting second drop includes three colorways or the Suede, in adult, junior, pre-school and infant sizing.

PUMA x HARIBO Suede
The classic PUMA Suede comes in three bright colorways inspired by HARIBO’s Goldbears for this collection. They come in a classic suede tonal upper in red, green and yellow options. The design includes a translucent sole with a graphic Goldbears print, HARIBO branding on the heel, and a HARIBO Goldbears hangtag.

DROP 3
The footwear for the third drop includes more takes on the Suede with the PUMA Suede Triplex and Suede Wn’s Mix, as well as the RS-X3.

PUMA x HARIBO RS-X3
The classic chunky RS-X3 design from PUMA gets a bright transformation for the HARIBO collection. It features gold accents on the upper as well of bright splashes of color in red, yellow, and mint green. Design details include a translucent TPU layer formstrip with stitching details, a graphic print on heel piece, and a HARIBO Goldbears hangtag.

PUMA x HARIBO Suede Triplex
The Suede Triplex comes in a full suede upper in yellow with a triple formstrip in white with a TPU translucent top layer. This version includes the HARIBO slogan, “The Happy World of Haribo,” printed on the midsole. The shoe also features a Goldbears graphic print on the FOT, silicon print branding on the tongue, and an extra set of laces.

PUMA x HARIBO Suede Wn’s Mix
The Suede Wn’s Mix comes in a suede material in yellow with yellow printed bears in an all over print on the lateral side and a different color on the medial side. Design details include a HARIBO Goldbears graphic on the FOT, two sets of laces, and a semi-translucent rubber sole with a graphic print on the outsole. The third apparel drop continues with additional selections of tees and shorts, joined by hoodies, T7 track top and pants, again adorned with co-branded graphics.

The yummiest collection of 2021 will be available starting late May, with releases through the year on PUMA.com, PUMA stores and select accounts with retail prices ranging from 35 to 120 Euros.

HERZOGENAURACH, GERMANY – MAY 14, 2021

MARSEILLE IN THE BLOOD: PUMA AND OLYMPIQUE DE MARSEILLE UNVEIL NEW 21/22 HOME KIT

Global sports company PUMA has today revealed the new Olympique de Marseille Home kit for the 21/22 season to be worn by the Men’s, Women’s and youth teams. The new kit celebrates a defining period in the club’s history, one where Marseille claimed European victory on the grandest stage of all.

The colors of Marseille run in the veins of the club’s supporters. Throughout their lives, they share a visceral passion that brings the city to life and inspires the players. A truly special spirit that makes Olympique de Marseille a unique club that continues to reinvent itself. Throughout its history, all the great teams have been driven by the inner vitality that makes the difference. The new jersey represents the bridge between the glorious past and the promising future.

The new white jersey reinterprets the V-neck that was in vogue at the time, while blue stripes on the sleeve add a modern touch. Blue panels on the side of the jersey compliment the stripes, bringing power and fluidity to the jersey. The city’s coat of arms is displayed on the neckline to honor the heritage and history of Marseille.

The new Home jersey combines 100% recycled polyester with advanced PUMA dryCELL thermoregulation technology to ensure uncompromising fit and mobility, keeping the athlete dry and comfortable. The jersey integrates an Ultra-light jacquard structure into the back of the jersey to enhance breathability during intense performance.

Marseille flows through the blood with the new Olympique de Marseille Home kit available from May 17th at OM stores, om.fr, PUMA.com and from May 18th at specialist retailers worldwide.

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THE INFLUENCE PACK

Sports company PUMA has today launched the Influence Pack, a collection featuring four individual football jerseys each inspired by a special city and its football culture. PUMA has partnered with COPA90, nss sports, SEASON zine and SHUKYU magazine to create jerseys crafted from the cultures of London, New York, Naples and Tokyo.

PUMA X COPA90 JERSEY

COPA90 is inspired by New York’s soccer culture. A scene that started as a counterculture movement, defying age-old traditions, a product of New York’s history of hustling and change. Just like the city itself, the soccer pitches draw together people from different backgrounds, allowing them to forge their own traditions.

In collaboration with COPA90, PUMA has designed a special jersey inspired by the great city of New York. The famous five boroughs are a focal point of the design, along with the iconic bridges that connect them.

The black jersey with gold trim features all over graphics of famous places, buildings and soccer pitches located in the city. The crest features a comic version of the iconic Statue of Liberty, while the number five is displayed on the front and the back of the jersey, paying tribute to the five boroughs of New York. Written in gold, the COPA90 logo is displayed across the jersey’s neckline.

PUMA X NSS JERSEY

Born in 2012, nss magazine has become the reference point for street culture, sneakers and fashion communities and enthusiasts all over Europe. nss sports is a branch of nss magazine who are dedicated to football and sportswear culture.

In partnership with nss, PUMA has designed a truly unique jersey influenced by the city of Naples, the birthplace of nss magazine. The jersey also features a special tribute to the city’s brotherhood with Kagoshima, with reference to both cities and their volcanoes: Mount Vesuvius and Mount Sakurajima.

The slick grey jersey features a custom volcano crest, with the nss logo displayed across the front of the jersey in place of the sponsor logo. The all over flame graphic representing the fire from the volcanoes takes inspiration from old Japanese football jerseys. The neckline integrates the names and coordinates of both volcanoes.

PUMA X SEASON ZINE JERSEY

SEASON zine is a London-based trailblazing football and fashion platform founded in 2016 to counter the male, pale and sometimes stale state of modern football culture. Across print issues with original football stickers, events, newsletters, and more, the magazine empowers women and marginalized communities on and far beyond the pitch.

PUMA and SEASON zine have partnered to create a refreshing pastel jersey that reflects the platform’s journey. If you’re from London or you’ve visited London, you’ve almost certainly travelled by tube. The bespoke all-over graphic pays homage to the well-known retro patterns taken from the seats found on London’s public transport network in powder lilac and white, with a tech twist on the London tube map overlaid on top in vivid mint. A shiny grey ‘SEASON’ logo is displayed in place of the sponsor logo and on the neckline, you can find ‘FASHION FOOTBALL est.2016’ spelling out the platform’s beginning.

SEASON zine is celebrating its fifth birthday this year and the crest features 10 stars – one for each issue planned. Celebrate Your Journey! In this jersey. How far you’ve come, the lessons learned, everything you’ve achieved.

PUMA X SHUKYU JERSEY

SHUKYU is a football culture magazine based in Tokyo. The magazine focuses on players, clubs, supporters, fashion, art and the culture that exists beyond the beautiful game.

The striking green jersey draws inspiration from the city of Tokyo and the traditional Japanese event ‘Kemari’, a form of historical football. The Kemari festival takes place each year and is a platform for players to show their talents.

For this special jersey the cherry blossom motif has been used in an all over graphic inspired by the design of typical ‘Kimono’ costumes. The jersey also features a custom crest in homage to traditional Japanese patterns and fabrics. The magazine title is displayed in bold across the front of the jersey and the layout of the magazine’s front cover is displayed on the back of the jersey featuring the number 11.

The Influence Pack is available from March 24th at PUMA.com and at select football retailers worldwide.

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HERZOGENAURACH, GERMANY – MARCH 18, 2021

THE NEYMAR JR. CREATIVITY COLLECTION

Sports company PUMA has today launched the Neymar Jr. Creativity collection featuring the ground-breaking new FUTURE Z 1.1 Creativity football boot alongside bespoke Neymar Jr. jersey, shorts, training accessories and off-pitch apparel.

The FUTURE Z 1.1 Creativity pays tribute to the game’s most exciting players, the creative mavericks who stand out with skill and speed of thought, shaping the game to their vision with every move, every play, every action to drive the opposition craZy.

The FUTURE Z is built around an adaptive FUZIONFIT+ compression band that provides optimal lock-in and support for explosive movements. The upper is made of an innovative knitted material coated with a thin layer of GripControl Pro to provide superior touch and ball control. A unique cutting-edge Dynamic Motion System outsole has been developed for advanced traction to unleash your creativity.

Athlete or Artist. On the pitch or on the streets. Creativity knows no boundaries. It goes beyond convention, and so does the Neymar Jr. Creativity collection, featuring vibrant street worthy graphics and splashes of color representing joy and inspiration to celebrate the game’s most creative playmaker.

The PUMA FUTURE Z 1.1 Creativity football boot will make its professional debut when Neymar Jr. takes to the pitch in the upcoming PSG vs Lyon Ligue 1 fixture on March 21st.

Be an artist on the pitch with the Neymar Jr. Creativity collection available from March 18th at PUMA.com, PUMA stores and at leading football retailers worldwide.

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PUMA CELEBRATES THEIR LOW-PROFILE HERITAGE WITH THE LAUNCH OF THE SPEEDCAT LS

Global sports company PUMA refreshes their legacy of low-profile footwear with the launch of the Speedcat LS. The characteristic thin rubber sole shows an impressive journey so far from the performance orientated field of motorsport to the stylish look in daily lifestyle.

Born in 1999 the very first PUMA Speedcat conquered the street. The low-profile silhouette of the shoe was the perfect companion in daily life. The synergy of a smart and casual looking shoe combined with a cool sneaker attitude made you easily carve through your work in office in style without comprising your performance on the dance floors in the evening. The Speedcat evolution kicked off with partner Sparco resulting in an iconic signature line, the OG. The versatility of the footwear continued with PUMA launching the first women-orientated Speedcat Mid collections,
amending the silhouette of the shoe with a midcut.

The signature “feeling” of the thin low-profile rubber sole on the pedals was a major key
characteristic for PUMA Motorsport to provide the fastest teams worldwide with race boots inspired by Speedcat. Since 2004 PUMA is the official supplier of Scuderia Ferrari with Mercedes- AMG Petronas F1 team, BMW M Motorsport, Red Bull Racing and Porsche Motorsport following afterwards. The race boots offer the drivers fire-proof material, light-weight fabrics and great handling of the brake and throttle.

Speedcat sparked a range of additional low profile inspired PUMA Motorsport footwear like the Future Cat, RDG-Cat, R-Cat, Driftcat and Kartcat. The latest member of the Speedcat family – the Speedcat LS –Lifestyle - comes in the established suede upper with embroidered logos on the archive silhouette. The sockliner is featuring a profoam insert for better cushioning and comfort for the very first time. The Speedcat LS revamps the streets in four different colorways: PUMA Black, Peacoat, Cloud Pink and High Risk Red.

Be part of the low-profile legacy and get your Speedcat LS in PUMA stores and online on puma.com now

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BOSTON, MASSACHUSETTS – JANUARY 21, 2021

THE DREAMER 2: PUMA RELEASES J. COLE’S SECOND SIGNATURE BASKETBALL SNEAKER

Global sports company PUMA has announced the launch of J. Cole’s second signature basketball sneaker, the DREAMER 2. The new silhouette is the latest addition to the DREAMER franchise, which successfully debuted with the original RS-Dreamer last year.

The DREAMER 2 “January 28” is named after J. Cole’s classic song from his popular album “2014 Forrest Hills Drive,” which shares his birthday and the launch date for DREAMER 2.

This announcement comes as music fans impatiently await “The Off-Season” and other imminent music releases from Cole in 2021.The inspiration behind DREAMER 2 is that athletes and dreamers can achieve their highest potential and desires, from the kid fighting to make their team with hopes to be the next rising star, to the aging veteran who’s told their time has passed. Dreamers have the power to move the world forward.
To mark the launch of DREAMER 2, J. Cole brought it back to where his earliest dreams and fantasies began, with a re-imaged photo of the “2014 Forest Hills Drive” album cover. In the photo, Cole is sitting on his childhood rooftop in the same iconic fashion as the famous life-changing album cover, but this time he is showcasing his own signature shoe on his feet and is no longer looking off into the distance for his own dreams and aspirations, but instead looking straight on as if to say, “I did it, now it’s your turn.”

This second signature basketball sneaker is a mid-silhouette intended to be worn on and off the court. It’s equipped with the latest RS technology allowing athletes to perform at the highest level while also boasting a bold and slick fashion-forward design.

It encompasses key elements that have defined the RS-0, RS-100 and RS-X and brings them to the court in a totally new design. The sneakers also feature PUMA’s signature ProFoam throughout the midsole which allows for rebound and energy return while the full coverage rubber outsole is enhanced for optimal durability and traction.

The DREAMER 2 will be available at the PUMA NYC Flagship Store, on PUMA.com, FootLocker.com and online and in store at Foot Looker Inc. Family of Brands (including Foot Locker, Kids Foot Locker, Champs, Footaction and Eastbay) and select retailers worldwide, starting January 28.

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HERZOGENAURACH, GERMANY, JANUARY 11, 2020

PUMA AND NEYMAR JR. INVITE YOU INTO THE WORLD OF FUTURE Z

Sports company PUMA has today presented the groundbreaking new FUTURE Z 1.1 football boot. Prepare to LOCK IN and DRIVE THEM CRAZY with the GAME.ON. edition of the FUTURE Z, to be worn by the world’s most dynamic and creative playmakers – Neymar Jr., James Maddison, Eugénie le Sommer, Marco Reus and Dzsenifer Marozsán.

The FUTURE Z has been engineered to enhance the playing style of the world’s most exciting and entertaining players. Built around an adaptive FUZIONFIT+ compression band, the boot provides optimal lock-in and support for explosive movements. The upper is made from an innovative new knitted material coated with a thin layer of GripControl Pro to provide superior touch and ball control. A cutting-edge new Dynamic Motion System outsole has been developed for advanced traction to drive the opposition crazy.

“The biggest innovation of the FUTURE Z is the FUZIONFIT+ compression band, placed at the mid-foot,” said Lilly Cocks, Developer Teamsport Footwear. “The band was developed using a special combination of polyester and spandex yarns, along with special technical yarns to create the perfect balance of compression, comfort and durability, giving the wearer that second-skin feeling.”

PUMA continues to push boundaries with the FUTURE Z by developing a lightweight new tooling system – the Dynamic Motion System outsole. The eye-catching Z-shaped soleplate reduces weight, provides 360-degree lock-in around the foot and maintains a stable plate for playmakers to perform devastating accelerations, movements and skills.

The FUTURE Z has been designed with the help of medical staff from some of PUMA’s top clubs from around the world to ensure the boot has the optimal stud configuration, including the placement of the middle stud at the pivot point of the boot to enhance rapid changes of direction.

“Fit and comfort are essential for agile, creative playmakers. To support this type of player we developed the outsole from a super lightweight PEBA material that has undergone vigorous testing through the development stage. During 20-meter agility tests, players achieved on average 3% faster times when wearing the FUTURE Z in comparison to wearing its predecessor,” said Florian Nemetz, Senior PLM Manager Teamsport Footwear. “The boot has been developed using key insights and analysis which has enabled us to innovate and evolve the FUTURE silo, whilst maintaining the FUTURE DNA.”

LOCK IN and DRIVE THEM CRAZY with the PUMA FUTURE Z football boot, launching in the yellow-alert and PUMA black GAME.ON. colorway. Available on pre-sale from January 11th at PUMA.com and specialist football accounts, with the global release on January 21st at PUMA.com, PUMA stores and at leading football retailers worldwide.

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HERZOGENAURACH, GERMANY, AUGUST, 18, 2021

PUMA REWRITES THE RULES & REINTERPRETS ICONIC CLUB IDENTITY WITH BOLD NEW THIRD KITS

Global sports company PUMA has today unveiled 10 progressive and refreshing new kit designs for 10 of their top European clubs in a special digital launch event ‘The Show’ streamed on PUMA’s YouTube channel at 19:00pm (CEST) on the 18th of August.

To launch the bold new re-interpretations of the clubs’ Third kits, PUMA presented ‘The Show’ hosted by renowned football journalist Kelly Somers. ‘The Show’ gave fans an exclusive first look at AC Milan, Manchester City, Valencia C.F, Borussia Mönchengladbach, Olympique de Marseille, Stade Rennais F.C., Shakhtar Donetsk, Fenerbahçe, Krasnodar and PSV Eindhoven’s new jerseys to be worn in their 2021/22 cup competitions. ‘The Show’, also featured special appearances from the clubs’ star players including Olivier Giroud, Fernandinho, Dimitri Payet, Esme Morgan, Laura Giuliani, Yunus Musah, and many more.

Fans had the opportunity to win each jersey interactively throughout the show and Kelly was joined by Senior Product Line Manager Yannick Maspimby and Senior Graphic Designer Ulrich Planer to give insight into the inspiration behind the jerseys, rounding out an action-packed show.

As part of the brand’s Faster Football movement, PUMA aims to push boundaries, innovate, and bring new fresh products to football. The new Third kits create fearless new expressions of each club’s identity and challenge tradition by reimagining conventional football kits in a brand-new approach that merges football and streetwear culture.

On each jersey the club’s badge has been repositioned and placed on the back of the jersey beneath the collar. Select jerseys complement this with an innovative use of the club’s crest as a tonal repeat graphic embossed into the fabric of the jerseys. The most eye-catching feature of the jerseys is the placement at the heart, of the club’s name emblazed across the front of the jersey in each clubs’ bespoke font, with the PUMA cat centrally positioned to add balance to the visionary design.

Driven by PUMA’s brand DNA to be brave, the new designs defy convention, taking inspiration from other sports and key streetwear and fashion trends.

“Our aim was to challenge traditional football jersey design. We wanted to look at the kits through a new lens and push the boundaries as far as possible. It is easy to play safe, but we want to change perceptions of a conventional football jersey”, said Carl Tuffley, Senior Head of Design Manager Teamsport. “The Third kits are an opportunity to be bold, so we wanted to reenergize these jerseys and take a new direction. To mark this special multi-kit launch, we also wanted to unveil all 10 kits in an innovative way by giving fans exclusive content, access to star players of the clubs and win jerseys all in one show.”

The new Third jerseys combine 100% recycled polyester with advanced PUMA dryCELL thermoregulation technology to ensure uncompromising fit and mobility, keeping athletes dry and comfortable. The jersey integrates an ultra-light jacquard structure into the back of the jersey to enhance breathability during intense performance. PUMA has also utilized an innovative Dope Dye manufacturing process to drastically reduce the amount of water and dye used during production, to further their goals of creating more sustainable products.

Rewrite the rules with the PUMA Third kits available exclusively from 19:30pm CEST on August 18th at PUMA.com and club online stores. The kits will then be available on global release in PUMA stores, club stores and leading retailers worldwide from the 19th of August at 9:00am CEST.