Herzogenaurach, Germany – 04 November 2021
Red Bull Racing Honda Team Drivers stand out in PUMA’s Special Edition Mariachi race suits
Global sports company PUMA has made special edition race suits in the traditional Mariachi look for Red Bull Racing Honda Team drivers Max Verstappen and Sergio Perez. The eye-catching design pays homage to Sergio Perez home Grand Prix in Mexico this weekend.

The inspiration for the race suits comes from the traditional outfits, Mexican Mariachi musicians wear during their performances. The special edition race gear features decorations on the side and around the chest pocket, reminiscent of the remarkable look which has been typical of Mariachi bands since the 18th century. A typical red tie and ribbon around the hips complete Max and “Checo’s” race attire design.

The race suit comes in Night Sky Blue, with decorations and logos popping out in white.

 

 

Watch out for the Red Bull Racing Honda Team race drivers carving a fashionable statement - in their Mariachi Special Edition race suits - on the tarmac of Mexico city.

Herzogenaurach, Germany; November 3rd, 2021
WINNIE IS KEEPING IT REAL WITH CALI DREAM

Global sports brand PUMA and brand ambassador Winnie Harlow are ready for a playful rebellion. With the ambition of inspiring young women to embrace the joy of being themselves, the Cali Dream joins the PUMA Cali franchise.

The Cali Dream is bold and dreamy, with a stacked sole and soft pastels. It's made for those who know that the real glow up is internal, and confidence comes from within.

Campaign images express a sense of freedom and authenticity, following Winnie as she explores her roots in the streets of Jamaica. Winnie proudly exudes self-love and shows how important her heritage is to who she has become today. She pairs PUMA’s newest sneaker with a series of stylish outfits, including a classic PUMA tee with a mesh bodysuit in the colors of the Jamaican flag, for an eye-catching look.

 

 

“Being an individual within my community and staying true to myself is what has always moved me. This is where my roots come from, this is where I walk now with my Cali Dream” says Winnie. “I feel very lucky to serve as a role model for so many other women and I want to prove to them how you can glow within by living the truth and keeping it real.”

The Cali Dream gives the classic silhouette a new look with a standout TPU insert on the midsole and iconic Cali details in the upper. The debut style features a leather base with pastel suede details.

Being part of PUMA’s She Moves Us platform, Cali Dream celebrates women who have moved culture and sports forward. To learn more, click here.

Glow real with the new Cali Dream, dropping on PUMA.com, PUMA stores and select retailers on November 4th.

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Herzogenaurach, Germany – 21 October 2021
PUMA and W Series design special edition race gear to raise awareness for breast cancer

Global sports company PUMA has designed special edition race gear for the W Series hoping to elevate the conversation around breast cancer awareness during this weekend’s race at the Circuit of the Americas in Austin, TX (USA).

The race boots and gloves for the female drivers are emblazoned with the emblematic pink ribbon, the symbol of breast cancer awareness, and are coming in the signature colours of the breast cancer awareness campaign.

October has traditionally been the month to raise awareness for breast cancer since the 1980s.

PUMA is proud to support this worldwide campaign, as part of the brand’s “She Moves Us” platform, which highlights the women who move sport and culture forward and inspire others around the world.

“The month of October is an opportunity to elevate awareness about the impact of breast cancer, and to raise funds to support breast cancer research and prevention organization,” says PUMA’s Global Director of Brand Marketing Adam Petrick. “We are extremely thankful for the support of W Series and the willingness of our drivers to use their platforms to draw attention to this important topic.”

Barbells for Boobs is one of the organizations PUMA collaborates with. The organization inspires and encourages everyone to join in on the conversation surrounding breast cancer awareness. Barbells for Boobs foster education about significant benefits of physical activity, specifically as it relates to women impacted by breast cancer. PUMA is encouraging followers to share their unique story and/or the story of a loved one who has been touched by breast cancer. For each story shared that includes #SheMovesWithPurpose, PUMA will donate $1 per post (up to a total of $25,000) to Barbells for Boobs.

My mum has breast cancer – I found out when I was racing at Spa this year. Ultimately, for me to be on a platform with PUMA during Breast Cancer Awareness Month, is really important. Everyone’s story is different and it’s nice to be able to put that out there. My mum already follows PUMA’s breast cancer charity partner Barbells For Boobs and that’s great, it’s a little community. It’s also important to talk about life after treatment and how you move on and how you can connect with other women and other people out there in similar situations. I’m really proud to be a part of all of this and help in any way I can,” says PUMA W Series Team race driver Caitlin Wood.

PUMA W Series drivers will wear the signature PUMA race boots and gloves from Thursday, 21st October at the Circuit of the Americas in Austin, ahead of their season final double header.

SOMERVILLE, MASS., October 12, 2021
MB.01 IS BEGINNING ITS ASCENT: LAMELO BALL’S FIRST PUMA SIGNATURE SHOE SET TO LAUNCH DECEMBER
After a stellar debut NBA season, receiving league-wide accolades and winning NBA’s Rookie of the Year Award, LaMelo Ball has another personal accomplishment to announce: his first signature shoe with PUMA. Global sports company PUMA has officially unveiled NBA superstar LaMelo Ball’s first PUMA signature basketball shoe, the MB.01.

The MB.01 marks PUMA Hoops’ first signature shoe release since re-launching its basketball category in 2018. MB.01 joins the lineup of PUMA’s iconic basketball signature shoes named after basketball legends Walt "Clyde” Frazier and Ralph Sampson.

“We are proud to introduce the MB.01 as our first PUMA Hoops signature shoe, just three years after reentering the basketball category, said Adam Petrick, Global Director of Brand and Marketing at PUMA. “LaMelo and the MB.01 truly embodies what PUMA Hoops is about, merging sport with culture, while also pushing the brand forward with bold, bright and disruptive designs. This is just the beginning of many exciting projects to come.”

MB.01 was co-designed by LaMelo, incorporating his personal style throughout the shoe from bold color choices to intricate unique details, including an artistic outline of flames shooting down from the ankle collar that lines up to Melo’s famed rocket ankle tattoo. The tongue of the shoe includes LaMelo’s “Not from Here” creative and the outsole showcases the word “rare,” which describes his talent on the hardwood.

 

 

“I am excited to officially launch my first signature basketball shoe with PUMA," said LaMelo Ball. “It’s crazy to see my vision come to life with the MB.01. The design process was very collaborative, incorporating my style and unique details like the rocket flames. I can’t wait to wear them on court this season.”

Additional technology features of the MB.01 includes PUMA’s Nitro Foam throughout the midsole for superior responsiveness and comfort, full coverage non-slip rubber compound for enhanced durability and traction, and breathable monomesh for a supportive and ultra-lightweight feel. The 3D-printed disruptive upper construction completes the shoe’s sleek design.

 

 

The MB.01 will be available globally in December on PUMA.com, at PUMA Stores and select retailers worldwide.

Additional styles will be releasing throughout 2021 and 2022. For the most up-to-date MB.01 information, please visit www.PUMA.com.

Somerville, Mass. – October 7, 2021
PUMA X BLACK FIVES LAUNCH NEW VINTAGE-INSPIRED COLLECTION RELEASING OCTOBER 8

Global sports company PUMA will be launching their second PUMA x Black Fives collection in its ongoing partnership with the Black Fives Foundation, whose mission is to research, preserve, showcase, teach and honor the pre-NBA history of African Americans in basketball.

The new collection celebrates the way teams in the Black Fives Era expanded their reach beyond neighborhoods where they began, into cities and towns throughout the United States. On the courts of these big cities and remote towns alike, they played an instrumental role in popularizing the game while providing essential cultural inspiration to Black communities across America. The collection is a reminder of their pioneering efforts, which paved the way for the success and appeal of the modern game today.

This seven-piece collection encompasses vintage-inspired designs with historical graphics and authentic logos maintained by the Foundation. Banner graphics showcase Black Fives teams along with cities they played in across the U.S. from Los Angeles to New York.

Items in the collection include multi-colored hoodie and sweatpants, shorts, T-shirt, long-sleeved T-shirt, cardigan, and a black Suede Mid Black Fives, which includes a pop of color on the sole and team logos on the formstrip.

The collection launches globally October 8 on PUMA.com, at PUMA stores and select retailers worldwide.

 

Herzogenaurach, Germany; October 1st, 2021
TIMELESS CLASSICS REIMAGINED: PUMA AND THIERRY HENRY SHOWCASE THE NEWEST DROP OF THE MMQ LINE
Global sports company PUMA has given the brand’s premium MMQ line a colorful update to create a timeless collection of classic sportswear, which is presented by football legend Thierry Henry.

The second part of the MMQ line – which takes its name from the German initials of PUMA’s classic “Made with Quality” slogan – comes in seasonal shades of blue, orange, and green, a color palette inspired by the Baltic Sea.

 

“I like the original colors,” Thierry Henry said when asked about the latest MMQ release. “The classic design and the choice of materials give the MMQ line a premium feel.”

The apparel focused line includes fall ready pieces like a half-zip mock neck sweatshirt, a zip-up hoodie, tees, and sweats as well as a seasonal shell jacket in two colorways, with a two-way full zip closure, center front flap with metal snap buttons, detachable hood, and stormCELL weather protection.

The MMQ Baltic Sea line drops on PUMA.com, PUMA stores and select retailers on October 1st. 

 

Herzogenaurach, Germany; September 30th, 2021
SANTA CRUZ AND PUMA TEAM UP FOR GRAPHIC DRIVEN COLLECTION

Global sports brand PUMA and California skateboard brand Santa Cruz are joining forces for a full collection that elevates classic PUMA styles with the skate world aesthetic of Santa Cruz.

Santa Cruz has been at the forefront of skateboard innovation for over 40 years, known for their laid-back attitude and bright pop art graphics. Hardly any other brand embodies the Californian lifestyle so strongly through not only skateboards but also a large selection of apparel and accessories.

 

The PUMA x SANTA CRUZ collection is inspired from the fantasy creatures of Santa Cruz in a bright, statement color palette. One of the most iconic graphics in the Santa Cruz library, Jim Phillip’s Screaming Hand, can be seen emblazoned across items in the collection with a unique, co-branded look.

As a leader in the skate world, Santa Cruz adds its touch to the classic PUMA Suede that comes in a black suede upper with a lime green formstrip and Santa Cruz “Shark Dot” graphic on the side, along with an extra set of laces. For the women’s selection, the PUMA Mayze offers a bold look with a stacked platform and comes in two mono-colorways, black and lime green, both featuring the Santa Cruz Dot Reflection graphic printed on the upper and midsole.

Next to these classics, the PUMA x SANTA CRUZ collection offers unisex and women's apparel, in a range of streetwear classics like hoodies, tees, and sweatpants, as well as items like women’s cargo pants, a coach jacket, and men's twill pants. Design features include an all-over-print inspired by the infamous Street Creep graphic created by legendary Santa Cruz artist Jim Phillips and a fresh color palette with blacks, neutrals, and pops of lime green. The apparel selection also includes a long black coat with a co-branded logo on the back and all-over-print lining. Accessories in the collection include a beanie and a backpack with adjustable straps for skateboard carrying.

 

The PUMA x SANTA CRUZ collection drops on PUMA.com, PUMA stores and select retailers on October 1st.  

PUMA Copyright
Herzogenaurach, Germany, September 28th, 2021
THE SPECIAL MEANING BEHIND NEYMAR JR.’S NEW LIFESTYLE COLLECTION WITH PUMA

PUMA has teamed up with Neymar Jr. for his first lifestyle collection, which celebrates his life’s journey from São Vicente to Paris. As a co-creator of the collection the pieces feature meaningful graphics inspired by his origins in Brazil.

PUMA’s first ever Neymar Jr. lifestyle collection features a range of footwear, including PUMA’s newest Wild Rider franchise, apparel pieces like hoodies, bombers, tees and cargo pants, plus a selection of accessories, beanies, caps and a backpack. Neymar Jr. was involved right from the start of the process; bringing ideas to meetings, sharing what he liked in terms of design, and even selecting materials.


“They really listened to me and understood what story I want to tell, since this is inspired by my past and who I am as a person, not as a football player,” says Neymar Jr. about working with the PUMA team. “We exchanged ideas about design and the details we integrated into the collection. I was well involved, and they really understood what I wanted to share.”

The most important thing to Neymar Jr. when going through the process was designing with comfort in mind, something that can be worn every day. While product designs are minimalistic, heavy fabric and premium details elevate the pieces.

“Neymar Jr. really wanted to make something that he would love to wear, so he wanted to do something for himself but also for his fans,” says PUMA Creative Director Heiko Desens. “That is why it's quite a toned-down look, so it's really attracting a cool crowd of people, which was our aim for this collection.”

 

The lifestyle collection tells Neymar Jr.’s history through its graphics, the coordinates are from São Vicente, his hometown in Brazil. The word “Blessed” which he has tattooed on his back serves as a centerpiece for the collection, using the word throughout the items feels special to him, as it's a word that describes gratitude and how he feels about his life and career. The designs even include one of his favourite phrases that really speaks to his own life mantra, “It's not always all about being the best or the greatest but instead, to inspire future generations.”.

 

The PUMA x Neymar Jr. collection comes in a muted color palette of black and light grey with yellow accents which will drop on PUMA.com, PUMA stores and select retailers on September 30th. The PUMA x Neymar Jr. Wild Rider’s will be available globally in late November.

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Herzogenaurach, Germany; September 15th, 2021
A NEW KIND OF URBAN RENEWAL: PUMA’S SECOND SEASON OF RE.GEN

Global sports brand PUMA is releasing the second season of its RE.GEN line, created an effort to reduce and regenerate textile industry waste.

PUMA’s RE.GEN line is inspired by the idea of regeneration in an urban world. The aim is to create a line constructed from textile industry waste and recycled materials, broken down and crafted into usable, non-virgin fabrics. This season, silhouettes feature neutral and minimalistic options as well as pieces with bright pops of color and graffiti-inspired graphics for a truly unique, urban look.

RE.GEN uses recycled materials in all line pieces. Apparel styles are made with at least 20% recycled cotton and all footwear features a minimum of 20% recycled material on the upper. Many of the items are adorned with graphics, including the message “Reduce. Reuse. Regenerate.”

The line offers unisex and women’s specific styles in a range of footwear, apparel and accessories. Items like the bright all over print leggings with a graffiti print and PUMA branding offer a bold, stand out look. Unique silhouettes like the women's jumpsuit and unisex cargo pants offer more muted options in neutral colors. Further apparel items include tees, hoodies and a mock crew. The extensive footwear selection includes popular styles like the Wild Rider, Mirage Sport, and Suede. Completing the line, the accessories range includes bags and a bucket hat.

PUMA is committed to reducing its environmental impact and living up to its code of being “Forever Better.” RE.GEN is designed for this shared mindset, created in an effort to reduce and regenerate textile industry waste. To learn more about PUMA’s commitment to sustainability, visit about.puma.com/forever-better.

The next drop of the RE.GEN line drops on PUMA.com, PUMA stores and select retailers.

 

PUMA Copyright
Herzogenaurach, Germany, September 06, 2021
MADE FOR THE WILDFLOWERS: PUMA AND LIBERTY CELEBRATE STRONG WOMEN
Global sports brand PUMA and iconic design house and department store Liberty are partnering for the first time to bring a luxe touch to a streetwear collection, which has a truly feminine aesthetic and was created to celebrate strong women.

The debut PUMA x LIBERTY collaboration plays on the enduring heritage of both brands, bringing them together to create a unified story. Using the famous Liberty floral prints in a wild garden theme, the collection brings a very fresh and feminine look to PUMA silhouettes.

Inspired by the idea that flowers are often turned to in times of trouble, the collection takes on the theme of ‘Still Growing’—celebrating the women who, much like a wildflower, are still growing and thriving despite it all.

Known for their unique prints and exquisite craftsmanship, Liberty has been paving the way for high-end fashion and luxury homeware since 1875. The iconic brand instantly conjures up images of florals, heritage and a distinct sense of Britishness. Over the years it’s built a legacy dedicated to discovery and design all underpinned by the arts and crafts movement much loved by its founder Arthur Lasenby Liberty.

Inspired by a variety of Toile de Jouy patterns and Asian style landscapes discovered in the Liberty archive, the bespoke Liberty print that decorates this collaboration features a graphic yet intricate scenic vista, and was hand painted by Liberty’s in-house team of artists in London, exclusively for PUMA. Named “Wild Garden,” the landscape print features a wide range of jewel-toned flora & fauna and is inhabited by exotic birds, butterflies, deer, rabbits, pink horses and even a Liberty puma.

The collection includes a wide range of both fashion and training footwear, apparel, and accessories. Embroidery and vibrant colors add a bold and feminine touch to PUMA’s footwear styles; the selection includes the Wild Rider, Basket, Cruise Rider, Suede Mayu, and for training, the Forever XT, which offers an instant cushioning and a responsive ride. The apparel items expand beyond PUMA’s classic silhouettes, with unique pieces like a reversible kimono, a flowy floral dress, and a performance leotard. The accessories offer a subtle touch of floral for any look with a cap, shopping bag, and mini purse offering.

The collection look book and campaign images were shot on an all-female crew, profiling bold and confident women from across a variety of fields to celebrate their success, each in their own unique look.

Campaign videos showcase this female crew and their thoughts on who inspires them, the key to always growing, and what makes them feel unstoppable. Using bold visuals and bright colors, the PUMA x LIBERTY collaboration flips the soft connotation of florals for a collection that reflects the strength of the wildflower and today’s fearless, powerful and creative women.

Get ready to own the urban jungle when the PUMA x LIBERTY collection drops on PUMA.com, PUMA stores and select retailers including the iconic Liberty store on London’s Regent Street, on September 18th.

Herzogenaurach, Germany, September 13, 2021
PUMA dives into the heritage of Porsche Targa with the Porsche Legacy Statement Collection Autumn/Winter '21

Global sports company PUMA embraces the cult of the iconic Porsche Targa with the launch of the Porsche Legacy Statement Collection Autumn / Winter ´21. Specific graphic designs and logo details as well as the blend of loud and modest colors generates a remarkable collection for the next ride in the Porsche Targa.

Pure freedom with your hair blowing in the wind while curving up and down the serpentine roads was granted when Porsche launched their first Targa version on the IAA in 1965 before the production started in 1966. The removeable roof top construction and the fold-down rear window kicked off a new chapter of the remarkable silhouettes of Porsche. PUMA is diving into the legacy of Porsche Targa devoting an entire collection towards the era of the iconic firmly mounted safety bar which is implicated in the logo of the full range. Zoomed in graphics of the legendary first generation of the 911 Targa adorn the Statement Graphic Tee and Long Sleeve Tee coming in Ivory Glow, PUMA Black and Intense Blue. The lettering of Porsche and Targa running through the entire collection is enhancing your customized look.

If temperatures are dropping on your ride through the Alpes PUMA is supplying the Statement Jacket with Teddy Fleece keeping you warm in style. Ripstop overlays used throughout generate a more outdoor look featuring removeable sleeves. The blend of loud colors like Blue Atoll of the Statement Hoodie with a removeable Kangaroo Pocket as well as modest hues offer a portfolio for everybody.

The Porsche Targa look and feel is completed by the kicks of Mirage Sport embracing a classic sport and edgy streetwear attitude while the Low Racer is a fusion of a sleek retro-runner silhouette with a modern motorsport twist.


Get your own Porsche Targa look now online on puma.com and in selected PUMA stores.


 

PUMAxPORSCHE
herzogenaurach, germany, august 31, 2021
CORDUROY, NOSTALGIA, AND VINTAGE INSPIRATION: NEW COLLECTION FROM BUTTER GOODS AND PUMA

Global sports brand PUMA and Australian skate label Butter Goods will release a full collection of footwear and apparel after announcing their partnership earlier this summer. Taking inspiration from sports advertising in the late ‘90s and early 2000s, the collection is steeped in nostalgia

The PUMA x BUTTER GOODS collection is all about an appreciation for vintage sports marketing. It harks back to the heyday of sporting clubs, vintage tennis teams, and bold ‘90s skateboard merch in a way that feels fresh and contemporary today. The collection embraces a cultural moment where across professional sportswear, vibrancy, personality and authenticity won out over clinical minimalism. Campaign images play on this theme and feature a '90s-inspired teen skateboarder’s bedroom filled with kitschy items that bring about a sense of nostalgia and feel for the era.

The design direction is heavily influenced by the era in which Butter Goods’ founders grew up skating in, full of bold colors, baggy cuts and technical fabrics and finishes. The designs take influence from the past but reinterpret them in a contemporary streetstyle approach. Mixed with PUMA’s sport heritage and classic silhouettes, the collection combines premium materials and bold prints presented in a ‘90s inspired, multi-colored palette.

“When the opportunity to work with PUMA came about, we were so excited to work with a brand with such a rich history and deep archives,” say Butter Goods’ founders. “The most exciting thing about the design process is the discovery both for us as the people designing but also in the finished product for customer.”

Classic PUMA footwear styles are included in the collection, with the Slipstream, one of PUMA’s most iconic basketball silhouettes from the ‘80s, brought back in a leather upper with perforation detail. The sneaker comes in black and white options, with green nylon piping on the formstrip, a co-branded tongue, and suede detailing. Previously released in a cream colorway, the PUMA x BUTTER GOODS Basket VTG comes in two additional colorways with a unique corduroy upper, in blue and orange options.

 

The corduroy detailing continues across the apparel items in the collection, with a standout corduroy track top and pants, available in two colorways - an emerald green and cream style as well as a navy and

orange option. The extensive apparel line further includes items like high quality sweats, graphic tees, and polos adorned with retro designs.Founded in Perth, Australia in 2008, Butter Goods exists in a place where skateboarding and music collide and inspired by the different counter cultures that were born through those movements.The PUMA x Butter Goods collection drops on PUMA.com, PUMA stores and select retailers on September 4th 2021.

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