Based across both Milan and Shanghai, PRONOUNCE was founded in 2016 by Yushan Li and his creative partner Jun Zhou. The high-end brand reflects the pairs’ shared love of handcrafted garments, and a desire to perfect the creation of truly global, truly genderless clothing. They have a unique approach of playfully weaving in references and inspirations from Eastern, Western, and ancient cultures and philosophies. This approach fits seamlessly into the debut PUMA x PRONOUNCE collection, which combines ancient inspiration with a modern and minimalistic design approach.

In ancient Incan tradition, Pumapunku is believed to be the seat of global civilization, and now stands as a remnant of a vast complex of stone temples and geometric monuments. Taking cues from such intricate architectural constructions in the pre-technological age, the PUMA x PRONOUNCE collection brings this inspiration to life through the use of graphic motifs representing ropes, pulleys, and clay blocks. The color palette is inspired by the majesty of the sunset over Pumapunku, with gradient tones of orange, pebble, and muted grey.

In modern fits and gender specific styles, the apparel comes in a vibrant, gradient color story, with bold color blocking alongside earthy colors. Playful details resembling ropes adorn lightweight woven apparel styles with techy details. Items include tees, hoodies and sweatpants alongside more tailored pieces like a collared shirt, trousers, and a selection of jackets.

The footwear in the collection uses a very textural material mix in a neutral color scheme. Accents of bright orange and rope detailing add a bold touch. The selection includes new PUMA styles like the Suede Mayu, Mirage Sport, and OP-1 PWRFrame, as well as classics like the Basket VTG. A cap, backpack and mini messenger are included in the accessories offering for the collection.

Grab the PUMA x PRONOUNCE collection when it drops on PUMA.com, PUMA stores and select retailers. 

Founded in Perth, Australia in 2008, Butter Goods first began as a way to celebrate the love of music and skateboarding the founders grew up on. Those connecting to the nostalgia grew the brand’s worldwide community, and today the brand exists in a place where skateboarding and music collide, inspired by the different counter cultures that were born through those movements.

With both brands anchored in sports heritage, it seems a natural fit that a special PUMA x BUTTER GOODS Basket VTG is being released to kick off the partnership. The full collection takes inspiration from sports advertising in the late ‘90s and early 2000’s and is set to be released in August.

Giving it a nostalgic feel, the PUMA x BUTTER GOODS Basket VTG comes in a cream, corduroy upper with a white stitched formstrip. Also included in the pre-release is a white graphic tee, featuring a vintage logo of the PUMA cat sitting on top of the Butter Goods logo. 

The Black Fives Online Museum presented by PUMA is a free, multi-use, virtual platform that reveals the Foundation’s archives of nearly 1,000 historical artifacts, as well as related content from the Black Fives Era of basketball. Visitors can see, learn, and be inspired by the stories of pioneering African American teams, players, contributors and related historically important items such as vintage images, objects, ephemera, memorabilia and more. Check out the new museum by clicking here. 



This PUMA x Black Fives release consists of a classic lo-top Suede silhouette that pays homage to its timeless style while amplifying the history of the Black Fives Era through thoughtful retro-inspired design details. The special PUMA x Black Fives Suede includes natural dyes, a confident sapphire blue suede upper with a chenille fabric Formstrip and the Foundation’s trademarked slogan, “Make History Now.” This release also includes two co-branded T-shirts.



This collection launches June 18 on PUMA.com, at PUMA Stores, at the Black Fives Online Fan Shop (shop.blackfives.org), and at select retailers worldwide. 

Items in the Gloaming capsule blend in with the colors of the sky, using a gradient of pastel blue and pink hues in the designs. Sport staples like bra tops and biker shorts are paired with fashion-forward platforms for a capsule that’s fresh and dreamy. Campaign images were shot during sunrise and sunset to capture the colorful inspiration.



The Cruise Rider Gloaming stands out with fun color blocking, a dynamic material mix, and a stacked outsole. A playful touch comes from the gradient laces. Campaign images showcase the style paired with tie dye socks and a custom manicure that mirrors the capsule’s gradient design and includes PUMA branding.



The Gloaming capsule is part of PUMA’s She Moves Us platform, which uses its top female brand ambassadors to celebrate the women who have moved culture and sports forward and to inspire other women around the world. To learn more, click here. 

Step into the summer sky with the Gloaming capsule when it drops on June 21st on PUMA.com.

Ferrari evolved their legacy of Sportscars from day one designing remarkable silhouettes and generating pure power on the streets. PUMA got inspired by the aerodynamics and engine boost of those icons featuring the Prancing Horse. The elevated shoe design of PUMA and Ferraris

latest collaboration - called ION F – embraces iconic features of the Ferrari SF90 Stradale translated directly into the footwear. The shape of the reflective TPU panel in the rear of the shoe wrapped by a PU Foam gathered the inspiration by the dynamic front spoiler of the SF90. Clean and rich mesh materials on the upper with a knitted sock construction generate a jawdropping look without compromising comfort. The premium magnetic fit-lock buckles up your feet for the next G-force driven serpentine road.

The ION F is part of Ferraris new fashion collection. The range is inspired by the connection of the curves of Ferrari cars and the human anatomy highlighting the link between clothing, car and body design choices that translate into a robotic outlook. The capsule is an act of translation, both visual and functional. It originates in the iconic design of well-known Ferrari cars, that have been studied, dissected, morphed and ultimately turned into wearable items.

Based in Spain, Felipe Pantone’s diverse portfolio of work is united at the intersection of technology and fine art. Through an innovative approach to light, color, and shapes, his work represents how technology has altered our perception of the world. In the first ever PUMA x FELIPE PANTONE collaboration, he brings this digital aesthetic to life on apparel and footwear. The collection’s progressive designs feature semi-translucent materials, gridded textures, and knitted elements. Futuristic gradient graphics and iridescent finishes give it a tech inspired look

"I wanted to create the perfect uniform for myself and my studio team, for work and after work,” says Pantone. “The collection embodies the street look from doing graffiti on the street and the high-tech essence of my studio work." 

The collection pieces play with Pantone’s designs for a subtle yet bold look. With a gradient print on the midsole in a rainbow spectrum of color, the Cruise Rider has a bright look that is contrasted with a white mesh upper with leather and semi-translucent TPU overlays. The Mirage Tech has a more subdued look in an all-black design, using gridded textures and iridescent finishes to create a sleek look.

The apparel selection includes a wide range of tees, shorts, jackets, and pants, using simple silhouettes to allow Pantone’s artistry to stand out. Graphics like "FP Studio” and “Open this side” are printed on pieces throughout the collection. Further details include use of bright colors, Pantone's signature gradients, and subtle co-branding.

With its timeless design, the Suede has captivated millions of people throughout the years, now, Rhuigi Villaseñor took on the task to give his own spin to this beloved classic. The drop is also comprised by a curated selection of apparel pieces, including elevated track suits, long and short sleeve tees, shorts, and a top—all designs include a washed look in neutral colors and Rhuigi’s signature aesthetic incorporated throughout.

The upper of the PUMA x Rhuigi Suede Lo is constructed with premium leather and suede with a contrasting green formstip, the heel features a faux crocodile leather tap in plum, a co-branded tongue tag, and two pairs of tonal fat laces. The Mid version offers a hairy suede upper with leather details and overlays, in a darker colorway. 

Rhuigi Villaseñor founded R H U D E in 2015 with the vision to create designs that are a cross of effortless, minimalistic styles and streetwear. The brand aims to rebel against a disciplined environment by creating clothes that express raw experiences.

Mirage Sport is a successor in a long lineage of Mirage shoes that started back in the 70s. The design team worked hard to bring PUMA’s FUTRO design language forward, playing with archive references and mashing them with futuristic details. The color palette is muted, almost washed-out to keep the attention on the richness of the materials and the construction of the shoe.



“For the initial drop we wanted to expose the manufacturing process and the imperfections that come in the early sampling process of a sneaker,” says Danny Taylor, PUMA’s Design Lead for Sportstyle Footwear. “This can be seen through exposing the foam under the collar, exaggerating the loose edges of the materials and various elements that are intentionally disconnected from the upper to emphasize the overall layering.”

 The new addition to the growing range of Mirage will be available starting June 5th in PUMA Stores, PUMA.com, and select retailers worldwide. New colorways will be available through the rest of 2021.

Better Foam, which will be used in footwear products starting this summer, contains at least 35% bio-based materials which are derived from sugar cane. Sugar cane absorbs carbon as it grows and the parts of the plant which are not destined for food production are blended into traditional foam cushioning to make Better Foam. 

The first sneaker to feature Better Foam will be the Emerge, a stylish training shoe which will be sold starting July 1.

In addition, PUMA has launched two new sneaker styles, the Caven and the Jada, which are made with at least 20% recycled materials in the upper and the laces. The Caven is inspired by 80s basketball shoes, while the Jada has its roots in classic tennis shoes.

Earlier this year, PUMA announced that by 2025, nine out of ten PUMA products will be made of more sustainable materials, as the sports company aims to make a positive environmental impact across its product range.

The ACCELERATE match ball is the perfect ball for accuracy and rapid action. It symbolizes the creation of energy brought to the game by PUMA players such as Luis Suárez, Antoine Griezmann, Jan Oblak, Raphaël Varane, Suso, Jules Koundé and Marc Bartra.

The ACCELERATE’s design provides optimal visibility on pitch and due to its eight large panels, permits exceptional connection with the ball enabling pure touch and striking capabilities. The ACCELERATE is FIFA approved, a synonym for high performance with a fresh new design that incorporates cutting-edge technology and high frequency molding to provide perfect sphericity, maintaining the balls shape and reducing water absorption. The aerodynamic surface is 1.2mm textural 3D PU, making it more resistant to abrasion and wear. POE foam is added to increase touch sensitivity, providing a firmer feel and better bounce consistency.

The custom Brazil blue, yellow and green NJR graphic is displayed in a repeated pattern on both the sockliner and soleplate to create a beautiful tribute to Neymar Jr.’s beginnings. Additional personalization’s are included on both boot laces. Printed on the right boot lace is ‘Dream Chaser’ and on the left boot lace ‘Tudo Passa’ (everything passes), two statements that hold great meaning to Neymar Jr.

The NJR BRAZIL apparel includes the Neymar Jr. Graphic Jersey, Neymar Jr. Shorts (blue and green), Neymar Jr. Tee, Neymar Jr. Training Pant, Neymar Jr. Hoody, all in adult and junior sizes and the Neymar Jr. Baseball Cap. The accessories include the Neymar Jr. ULTRA Light Strap, Neymar Jr. Backpack, Neymar Jr. Gym Sack and Neymar Jr. Fan Ball, Mini Ball and Graphic Ball.

This is Cara’s most personal and introspective collection, inspired by the idea that in order to exist to one’s fullest potential, we must express and show all the parts that make us unique - otherwise we will never show our true selves. 



“For my second Pride collaboration with PUMA, I wanted to not only celebrate Pride month but also honor the strength of the community, specifically in regard to the mental health hurdles that the LGBTQIA+ community has faced,” said Delevingne. “I’m incredibly excited for the impact we will be able to make financially with the generous pledge PUMA has made to my foundation – there are loads of many deserving organizations that I’m looking forward to supporting.”



In an effort to raise awareness and support around the community, PUMA has announced that 20% of the proceeds, with a maximum donation of $500,000 USD, from the sales of this collection will go to the Cara Delevingne Foundation, a project of the Giving Back Fund, and be used to support LGBTQIA+ charities around the globe.



“PUMA is proud to celebrate Pride month with Cara and support the work she does year-round for the LGBTQIA+ community,” said Adam Petrick, Global Director of Brand and Marketing for PUMA.