Archive-inspired silhouettes with contemporary fits and a strong visual design language combine PUMA’s sportswear DNA with Butter Goods' unorthodox approach. Key details include retro-inspired prints and designs, sports inspired accents, bold all over prints, and utilitarian apparel. 

The campaign images showcase the strong influence of music on the Butter Goods brand, shot by photographer and skateboarder Atiba Jefferson (who also happens to be a part-time DJ) on recording artists and producers Liv.e and Mndsgn in a Vintage Synth Museum. The two worked together to create and produce an original song for the campaign, which is showcased in the video ad.

Usain Bolt lends his voice to the campaign video as well, playing an animated Super PUMA, the brand’s retro mascot. The Super PUMA is seen chasing after a butterfly while wearing the Slipstream Lo PUMA x BUTTER GOODS and along the way loses one of his shoes. His journey takes him through nature, eventually finding his shoe, when he peeks inside, he sees Liv.e and Mndsgn, performing the original song. The full video can be viewed HERE.

The PUMA x BUTTER GOODS sophomore collection features their second spin on the PUMA Slipstream Lo, as seen in the campaign video. Available in two colorways, the white version looks like it was plucked straight from the ‘90s, with a speckled sole and accents of purple and green. Butter Goods takes another go at the classic PUMA Suede VTG as well, this time going for a hairy suede look in blue and white colorway options.

MB.01 Galaxy, solidifies the fact that LaMelo is “Not From Here.” Adorn with a galactic graphics, the MB.01 Galaxy features fluorescent pops of color that collide with bold co-branding like the 1 of 1 logo on the tongue and M.E.L.O along the back. The MB.01 is light-years ahead with PUMA Hoops technology, including NITRO foam in the midsole for superior responsiveness and comfort while remaining lightweight - perfect for high-energy, explosive playstyles. The silhouette also includes a specially engineered knit upper made with breathable monomesh for a supportive but ultra-lightweight feel and full coverage engineered traction with non-slip rubber for enhanced durability and traction.

This stand-out silhouette provides a bold look with a stacked sole and dynamic, layered tooling. It features a mix of archive inspiration and contemporary PUMA classics. The design includes a stacked midsole with a split, derby construction, a TPU piece in heel, and a heel tab. The upper is a combination of the brand’s leather construction from classic models. The Mayze Lth Pop features a leather upper with pastel accents, sure to add a pop of color to any look.

The Mayze Lth Pop drops on PUMA.com, PUMA stores and select retailers on April 1st.

Created for AC Milan, a club synonymous with style, fashion, and innovation, the new collection perfectly embodies these values by merging stylish football designs inspired by off pitch football fashion culture together with innovative football performance materials.

The collection features the AC Milan x NEMEN Authentic Jersey that has been developed from PUMA’s innovative ULTRAWEAVE technology. The ultra-light engineered fabric is PUMA’s lightest performance jersey ever. The material construction has a four-way stretch material that reduces weight and friction. Made to move and made to last. The jersey also comes in a replica version. Additionally, the collection includes the AC Milan x NEMEN Anthem Jacket, along with the AC Milan x NEMEN Performance Jacket and Performance Pant.

Football style has become just as popular off pitch as it is on the pitch with football fashion becoming a staple of streetwear style. The new capsule collection embraces the energy and fashion integral in modern football culture to create something truly unique, bringing fashion to the pitch through the lens of Faster Football.

“This is a landmark for all parties involved in this special capsule, as it marks the club’s first jersey collaboration with a fashion brand,” said Heiko Desens, Global Creative Director and Innovation. “The iconic black and red stripes meet the NEMEN bespoke look and technical innovation, a brand revolutionizing technical streetwear. The collection is a beautiful combination of performance and lifestyle that goes beyond football.”

Given its growing popularity, in 1988 (just one year after the basketball launch), lifestyle models such as THE BEAST and SLIPSTREAM SNAKE were also released. PUMA pioneered the lifestyle space with the two styles, using material embellishments like faux snakeskin, leather, and faux fur. These models gained notoriety in Japan, eventually leading to Made in Japan versions in the early 2000s. The Slipstream Lo version was also released as a lifestyle model, further expanding the shoe's reach, and adding to the wide range of offerings.

In 2006, PUMA expanded the TRINOMIC family with the Blaze of Glory, inspired by the ground-breaking PUMA DISC Blaze style from the 1990s, this time, with laces. It was one of the most padded and plush versions of the TRINOMIC cushioning ever produced, designed with a unique new upper, signature cage lacing system, and comfortable sock construction. Today we bring the style back, restored in its original glory. The Blaze of Glory Reverse Classics pack features color combinations inspired by previous Blaze of Glory releases in a mix of mesh and leather on the upper. The shoe maintains original design features like the sock construction, TPU window, iconic TRINOMIC logo on the midsole, and tech on the outsole.

The Blaze of Glory Reverse Classics pack drops on PUMA.com, PUMA stores and select retailers on March 24th.

The FUTURE Z is engineered for ultimate agility. The new technologically advanced boot will activate your football instincts to let you prey on the opposition with all the confidence of a big cat, taking your game to wild new levels.

The cutting-edge FUZIONFIT+ technology has received a second-generation upgrade. The specially crafted knitted material now extends from the midfoot to the collar opening to provide optimal lock-in and a supportive fit allowing you to play with or without laces.

The adaptive support adjusts to the shape of your feet, as the compression technology perfectly adjusts to the contours of each foot. Paired with a lightweight Nano Grip sockliner insole, the technology minimizes foot slippage inside the boot, allowing you to maintain power transfer for explosive multi-directional movements.

The FUZIONFIT+ knit utilizes a specific mix of polyester and spandex yarns, with special technical yarns to create the perfect balance of compression, comfort and durability for that second-skin feeling.

The FUTURE Z 1.3 features the all-new Advanced Creator Zones that are engineered to enhance ball grip and provide softness in the forefoot, which is key for optimal control and touch when dribbling, passing and finishing. The mesh material in the forefront provides a thinner layer between foot and ball for added touch sensitivity. The mesh pattern on the medial side provides ultimate softness while the 3D print on the lateral side enables closer ball control.

The Advanced Creator Zone patterns allow you to play without constraint, through a mix of grippy textures that help you to manipulate the ball.

The debut PUMA x AMI wardrobe is inspired by a new era of achievement - one that doesn’t conform to a specific gender, individual, or appearance. One that challenges our current views, where it isn’t about the accolades of oneself, but about being grateful for the crew that one surrounds themself with, their chosen family. “The partnership with AMI was a no-brainer, their name literally means ‘friend’ and that’s what PUMA is all about – a community, a family,” said Adam Petrick, Global Director of Marketing for PUMA. “We are exceptionally pleased to be able to partner with a creative mind in Alexandre that truly understands the elevation of classic sportswear silhouettes, as well as the creation of community through a positive message.”

With minimalistic branding, a mix of neutral and bold colors, and premium materials, the collection elevates sportswear.The AMI de Coeur, AMI’s signature symbol, is merged with the PUMA logo to make a co-branded graphic that can be seen across pieces in the collection. “I'm very proud of the way we mixed the logos together, I think that the result is very impactful and that while this is a gift for us at AMI, it's a gift for PUMA too.” said Alexandre Mattiussi, Founder and Creative Director of AMI. “This is something that we share, this is what we call friendship. It is a very honest collaboration, not trying too hard, not pretentious.”

Romeo Beckham and Mia Regan are featured in the global launch campaign shot by photographer Eddie Wrey. “What I love the most about them is their energy and their individual style. That and they are clearly in love. Romeo and Mia embody very well the spirit of the collection,” said Mattiussi when asked why the brands selected the couple as the frontrunners for their debut campaign with PUMA.

As a part of PUMA’s She Moves Us platform, featuring real, strong, and empowered women, this collection is inspired by the teambuilding and uplifting that is often intrinsically present in women-led collectives and initiatives. The support and encouragement with which women help each other fulfill their individual potential is at the center of this collection and campaign.

The creative was shot on a farm filled with greenery and wildlife, showcasing a group gathering to celebrate and empower each other. They came together in the British countryside to reflect and share their individual stories, providing their thoughts on empowerment, liberty, and what motivates them. Here’s a look at what they said:

“What empowers me is to see people living their true authentic self...Liberty is the autonomy and strength to walk your own path...Waking up, looking in the mirror, and being like, ‘I got this today.’”

The full conversations with Deba, Ami Evelyn Hughes, Taya Francis, and Bones Tan Jones can be read in the accompanying Q+A and heard in the campaign video.

The PUMA x Liberty collection takes the camouflage print, usually used to ‘hide and conceal’, and transforms it into a camo-inspired floral print on a line of striking statement pieces made to stand out. The two unique floral prints cover traditional silhouettes including long raincoats, pleated skirts, wide-leg pants, sweatpants, t-shirts, and crewnecks. In a mix of beige, green, and yellow, both prints are perfect for spring styling. The apparel is accompanied by a range of PUMA sneakers and accessories in classic Liberty florals including the Mayze and Suede Mayu Slip on as well as accessories like bucket hats and bags. The collection makes a graphic, bold and feminine fashion statement for all bodies and sizes.

Get your floral fit when the PUMA x LIBERTY collection drops on PUMA.com, PUMA stores and select retailers including the iconic Liberty store on London’s Regent Street, on March 5th.

PUMA together with Modibodi believes that everybody who wants to participate in exercise or sport should be given the opportunity to stay active and play, fueling the motivation behind PUMA x Modibodi’s exclusive global partnership under the “She Moves Us” platform.

“Even in the 21st century, periods and leaks still prevent women from participating in sports. Studies have revealed that girls’ participation in sport drops from 69% (ages 11-12) to 45% (ages 13-15)*. Additionally, the single-use plastic from disposable products can continue to pollute the environment for hundreds of years,” said Erin Longin, Global Director Run/Train at PUMA. “As a global brand, we felt it important to do our part to address this issue. The PUMA x Modibodi collaboration allows women to stay active, without having to worry about leaks, while reducing their monthly waste from period products."

The new FUTURE Z is the ultimate dark knight on pitch and will take center stage on the feet of Neymar Jr. when PSG face St Etienne on the 26th February and once again in the Ligue 1 fixture against Nice on March 6th.

“I am a huge fan of Batman, he is my favorite character,” said Neymar Jr. “Batman is an icon. I have collected Batman memorabilia for many years so to add this special boot to the collection is perfect. This boot is beautiful, and I am so happy to wear them on pitch.”

Become a legend with The Batman FUTURE Z in PUMA Black, White Lava Blast and Asphalt colorway available from June 3rd at PUMA.com, PUMA stores and select retailers worldwide with the movie releasing in cinema’s globally on March 4th.

The grittiness of Gotham City and the heroics of Batman stand out in this new PUMA collection by drawing inspiration from the highly anticipated new film. The full collection merges culture with sport, bringing Batman, the Batmobile, and Bat emblem to life across various footwear styles, accessories, and apparel products. The collection captures the essence of the film through moody colors, dramatic design elements, and Batsuit-inspired cut lines and Batman graphics.

The PUMA x Batman collection features apparel, including hoodies, T-shirts, T7 track suits, shorts, leggings, hats, and more. Also releasing as part of the collection are special Batman ULTRA and FUTURE Z football boots. Additional items include, PUMA running and training products, featuring dryCELL technology to wick moisture and ergonomic cutlines for ease of movement that will allow fans to run through the streets of Gotham City and beyond.