With as much focus on preserving the present day through sustainable and conscious materials as facilitating our step into the future with technical builds, PUMATECH both protects and innovates.
Parisian house AMI joins PUMA once again in a collaboration that blends outdoors design elements and tailoring know-how, with a campaign fronted by singer-songwriter GIVĒON and model and activist Quannah Chasinghorse.
Inspired by thirst for freedom and exploring new horizons, the collection mixes PUMA’s sportswear heritage and AMI’s flair for tailoring, creating a well-rounded, wintery wardrobe. “I wanted this collection to be a perfect balance between our two worlds,” says Alexandre Mattiussi, Founder and Creative Director of AMI. “The goal was a playful, colourful collection, rich in volume and in extravagant details. It is a new chapter on the story we began developing during our last collaboration. We are now taking things further,” he adds.
With a vibrant palette of bright orange, baby blue, bubble gum pink, moss green and purple offset by neutral beige, cream and brown tones, the collection - which spans 20 different styles across both men’s and womenswear - includes such AMI classics as carrot trousers, straight-line brushed coats, and timeless tees. As well as hoodies and sweatpants, functional fleece jackets with spacious patch pockets, and down jackets. The PUMA x AMI logo - AMI’s signature AMI de Coeur symbol merged with the PUMA stamp - is featured across a range of pieces in the collection.
The new PUMA x AMI collection will be available exclusively in AMI stores and amiparis.com starting December 8th, and globally on December 10th on PUMA.com, PUMA stores, and selected retailers.
Today, PUMA and VOGUE announced the second edition of their collaboration, continuing a partnership that combined the worlds of sport and fashion into a one-of-a-kind collection.
The latest installment focuses on classic and functional athletic silhouettes.
The second delivery from PUMA x VOGUE is available starting December 8, 2022 on PUMA.com, in PUMA stores, and selected retailers worldwide.
Global sports company PUMA together with German streetwear brand FLGNTLT are celebrating an exciting crossover between car culture and Japanese motorsport with a new Autumn Winter 22 collection titled “Evolution Super Series”.
Inspired by the iconic liveries emblazoned on mid-90s and early 2000s Japanese National GT race cars; such as the 1996 PUMA GTO N1 Taikyu which raced in the Suzuka 1000km, and the 2000 PUMA Lancer EVO VI Super Taikyu run by the Test & Service Team. The exciting new collection creates an instantly recognisable aesthetic to fans of Japanese Domestic Market - JDM - endurance racing.
Get the iconic JDM racing style with the PUMA X FLGNTLT Evolution Super Series collection; Available exclusively on flgntlt.com from 8th December at 6pm CET, and puma.com from 10th December.
Dua Lipa is featured in both the Mayze and Slipstream from the Thrifted Pack for the global campaign
Meet the Thrifted Pack – PUMA’s newest drop is inspired by thrift shop fashion, these footwear styles feature light cracked leathers, premium materials, and yellow midsoles for a faded, vintage feel.
The PUMA Thrifted Pack will be available starting December 16th with a retail price ranging from 110 to 120 Euros from PUMA.com, PUMA stores, and selected retailers worldwide.
Global sports company PUMA together with BMW are celebrating the racing legacy of BMW M Motorsport through the release of a progressive all-new sneaker design.
Designated the BMW LGND; the new footwear piece draws inspiration from two icons of performance - the BMW M4 Series, and the world famous PUMA Speedcat line. The unique footwear concept retains BMW M Motorsport’s dynamic and intense edge which has seen the marque rule the track and the streets with its performance-focused products.
The first drop of the BMW LGND is available now, featuring the exclusive BMW M Motorsport livery version of the new sneaker in the famous ‘M’ tricolour stripes. Make sure you secure your piece of PUMA and BMW M Motorsport history with the all new LGND; coming to selected PUMA stores and online at puma.com.
PUMA reprises its partnership with Los Angeles designer Rhuigi Villaseñor for a special and highly limited capsule.
Based on the West Coast, Rhuigi looks across the country to the melting pot of New York City, a cultural nucleus where music and style have been forged for decades. Uniting the past, present, and future, Rhuigi celebrates PUMA’s place in global culture with this new collection, which pays a special homage to the five boroughs.
Rhuigi Villaseñor is the founder of clothing label RHUDE, a brand which melds American iconography with nostalgic cultural references, culminating in a unique commentary on the city of Los Angeles. Villaseñor has made a name for his reinterpreted classics that draw from Americana, music, and street style.
The latest PUMA x Rhuigi capsule will be available starting December 17th, 2022 from PUMA.com, PUMA stores, and selected accounts worldwide.
To begin the celebrations of PUMA’s 75th anniversary in 2023, PUMA digs into its storied Archive for a collection of remastered icons.
Crafted and executed with simplicity and quality at the forefront, the Archive Remastered collection embodies classic sports through a curated range of apparel and footwear. A new expression of past icons, the collection is centered around apparel like the T7 tracksuit, which is lofted up by elevated materials, archive branding, and a retro color palette.
Global sports company PUMA and Manchester City have today launched the Winter Pack full of ice-cold style to keep you warm during the blue winter months. Don’t let anything stand between you and your team – especially not the weather.
The new capsule collection features an oversized Manchester City winter jersey, reversible half-zip jacket, and RE:Fill padded jacket, so you can keep warm and singing the blues all year round, no matter where or when City play.
Stay warm and keep blue with the Manchester City Winter Pack available from December 21st at PUMA stores, PUMA .com, the City store at the Etihad Stadium Store, mancity.com/shop and at select retailers worldwide.
PUMA and Memphis Depay have today launched their first collection in partnership with Memphis’ BADTTW clothing label – the premium sublabel of Memphis Depay Clothing (MDC).
Not only has he been making waves on the pitch, but Memphis also takes his creative spirit and infuses his style into PUMA’s iconic T7 inspired t-shirts, jackets, and track pants. The collection is a fresh new take on classic styles featuring gender neutral colors.
The PUMA x BADTTW collection is available from December 21st at 9:00am CET at PUMA.com, PUMA stores and at specialist retailers worldwide.
About BADTTW
BADTTW is the premium sublabel of Memphis Depay Clothing. BADTTW or Blind and Deaf To The World, is a nod to Depay’s beloved goal celebration, but also a mentality of focus; tunnel vision, and blocking out negativity. BADTTW serves as a platform to inspire the next generation to follow their dreams and reach their goals. The platform also supports Ghanaian charities helping children with vision and hearing loss.
Take your game into overdrive with the BMW MMS ULTRA SL, inspired by BMW M Motorsport race cars.
The limited-edition football boot combines high-performance lightweight materials and innovative technology with bold graphics and iconic co-branding that means one thing and one thing only: The race to the top of the table is on.
The new BMW MMS ULTRA SL will debut on pitch with Manchester United’s electrifying Antony when they take on Wolverhampton Wanderers on December 31st.
The BMW MM ULTRA SL in Fiery-Red, Strong-Blue and PUMA White colorway is available from December 31st at PUMA.com and at leading football retailers worldwide.
