Fire on your feet to match the fire in your eyes, the Flare pack is ready to light up your game with the kind of fervor that makes the ground shake, spine tingle and the opposition panic. The Flare pack pays tribute to the unique cauldron of emotion created at football matches. The crowd roaring in unison. Lights and flares illuminating the stands and the sky. You won’t find an atmosphere like it. This is what makes football different. This is Faster Football.

The ULTRA 1.4 Flare edition is designed for ultimate lightweight speed to ‘See Them Later’. Consisting of ultra-lightweight MATRYXEVO technology combining technical Carbon yarns and transparent Mono yarns to create a devastating high-tech performance material whilst minimalizing weight so you can be at your fastest from the first step. The upper is connected to an internal SPEEDCAGE for lightweight support to keep your foot locked in so you can explode away from your opponent in a flash.

The ULTRA features a unique PEBA SpeedUnit outsole for maximum take-off speed, traction and responsiveness at high velocity giving you the perfect platform to produce faster movements all over the pitch. Infused with PUMA running spike DNA the ULTRA is deadlier than ever to be worn by Antoine Griezmann, Kingsley Coman, Ludmila da Silva and Christian Pulisic.

The FUTURE Z 1.2 Flare edition is engineered with zero compromises for the ultimate fit and lockdown so you can ‘Drive Them Crazy’ with explosive multi-directional movement and creativity to be worn by Neymar Jr., Ingrid Engen, Luis Suárez and Vicky Losada.

The FUTURE Z features a mid-foot adaptive FUZIONFIT+ compression band which provides the ultimate fit, perfectly wrapping around the foot for the ultimate in comfort and lockdown so you can make explosive cuts and directional changes at top speed. The FUTURE Z utilizes a Dynamic Motion System outsole, a specially crafted plate for explosive agility and optimal traction.

MB.01 Buzz City, named after Charlotte, North Carolina, represents LaMelo launching his NBA career with the Charlotte Hornets. This all-over black shoe features sleek teal accents that pays homage to the NBA team that drafted LaMelo in 2020. In addition to MB.01 Buzz City, there will be five accompanying Buzz City apparel pieces including: the Melo Dime Jacket, Melo Dime Pants, One of One Hoodie, One of One Pants and the Melo Fade Short-Sleeved Tee. The collection will be available February 2 on PUMA.com, at PUMA stores and at select retailers worldwide.

LaMelo Ball is stepping into another dimension with the MB.01 Rick and Morty. PUMA teamed up with LaMelo’s favorite Adult Swim program to create an exclusive new collection, with designs inspired by Rick and Morty. Classic streetwear pieces and the MB.01 – LaMelo’s signature PUMA shoe – are reimagined with neon colors and custom graphics. The limited-edition collab will feature the MB.01 Rick and Morty sneakers and six apparel items including: the Rick Hoodie, Rick Pant, Rick and Morty Long-Sleeved Tee, Rick and Morty Short-Sleeved Tee, Slime Onesie and the Rick and Morty Short. The MB.01 Rick and Morty collection will be available February 18 on PUMA.com, at PUMA stores and at select retailers worldwide.

The MB.01, Grey & Red style features an all-over grey exterior adorned with red accents throughout the shoe’s design including the flames at the ankle collar. MB.01 will be available on PUMA.com and exclusively at Champs Sports and Eastbay starting February 18.

The MMQ line is inspired by minimal Scandinavian design sensibilities, featuring expert craftsmanship and elevated construction. It seems a natural fit that the latest face of the campaign hails from the region himself, PUMA ambassador, coach, and former professional footballer for Arsenal and Sweden, Freddie Ljungberg. As a true craftsman of his profession and high-quality sportswear enthusiast, he embodies the core values of MMQ on and off the pitch.

“To be successful, in my opinion, you need to have quality and you need to have sustained quality for a long time, and that's only by a lot of hard work,” says Freddie. “We all strive to find quality in what we do.”

Romeo represents both football performance and creative culture. His passion and commitment to the game is complemented by his energy and style off the pitch and the combination is something that PUMA are excited to be part of.

Romeo, 19, will be wearing the PUMA FUTURE Z 1.2 football boots: "The FUTURE Z boots match my game perfectly. They're light so that I can use my pace and agility, but they also grip the ball amazingly so I can dribble and pass effectively. I love the colours of the Under the Lights pack, which combine my passions of fashion and football."

Inspired by several role models in the game, Romeo reflected:

“Neymar is amazing and I love to watch him play, he messaged me when he saw me wearing Puma… this made my day. Thierry Henry has always been one of my favourite players, some of the goals he scored were unbelievable. If there were two players I’d love to have the ability of, it would be Thierry and of course my Dad!”

“What a thrilling season final between Max Verstappen and Lewis Hamilton. It was a great honor to see both PUMA athletes fighting for the Championship. Congratulations to Max and the entire team for winning the Formula One Driver’s Championship title. Though we would also highlight Lewis’s performance through the entire season. 2021 was an amazing year for the sport,” says Thomas Josnik, Director Business Unit PUMA Motorsport.

PUMA pays homage to the first Formula One Drivers’ Championship Title of Max Verstappen with a special edition of his race boot. This Speedcat Pro model stands out in pale gold. The Red Bull Racing Honda driver received the shoe on Tuesday, 14th December, during testing in Abu Dhabi: “It was an intense fight until the very last lap of the race. It feels amazing to now be the Formula One Driver’s Champion, it has been a huge team effort. Thanks so much to PUMA for supporting and supplying me with the best race gear since the very first day I joined Red Bull Racing Honda in 2016.”

Linking up with LBN Team member Dany Neville, Valtteri spent an afternoon on the track. “The sound of the V8 is incredible, and you can smell the melting rubber from the tires. It’s really really cool,” explained Valtteri.

“I’ve taken part in a lot of rallies - I suppose I have done some drifting in a way - because the techniques of car control are very similar; but I haven’t done anything like this before with a proper drift car and on an asphalt drift track.”

Bottas continues: “I’ve been driving cars since I was six years old, so that for sure helps - but for sure the things that helped me the most is my experience from rallying. In rallying you are always sliding the car and controlling the throttle, the weight transfer, the balance, and everything very differently to how you would drive an F1 car.”

The capsule, designed as much for the terraces as it is for the street, marks a new chapter in the long-standing partnership between PUMA and AC Milan. The campaign features long-time PUMA ambassador, World-Cup winner, and current AC Milan striker Olivier Giroud whose strong professionalism, sense of fashion, and natural panache suit the collection to a tee.

The new streetwear capsule collection has been inspired by the next generation of AC Milan fans and it mixes the tradition and style of an iconic football club and a city worthy of its “fashion capital” status with modern design, underlining the Club's innovative spirit and vision, which has future generations at its heart.

PUMA is the official Team Supplier of the Mercedes-AMG Petronas F1 Team since 2012. The global sports company is assisting the seven-time consecutive Constructors´ and Drivers´ World Champions with the highest performance and safety standards of race gear. PUMA is offering the special edition Speedcat Pro Spectra race boots of Mercedes-AMG Petronas F1 team driver Lewis Hamilton.

Full throttle performance is guaranteed with the upper and inner lining of the PUMA Speedcat Pro made of lightweight fabrics that don’t compromise comfort and ensure protection against fire. Further weight reduction comes in the form of heel support made of real carbon fibre counter. The low-profile rubber outsole and the EVA wedge provides absolute control of the pedals with the right amount of comfort while keeping the shoe light and nimble.

The collaboration features a new logo that is symbolic of the partnership, bringing together Dua’s name and the PUMA formstrip which transforms into an iridescent butterfly.

“For me butterflies are more than just beautiful creatures, they represent so much, like transformation, hope, and metamorphisis, over this past year the butterfly has become especially symbolic and meaningful to me” said Lipa. “The name of the capsule, ‘Flutur’, is the Albanian word for butterfly. I chose it to pay homage to my heritage while also celebrating this new beginning with PUMA.”

The iridescent logo is the centerpiece of the capsule, predominantly featured on the easy-to-wear silhouettes including black and white baby tees, as well as a black oversized hoodie. The highlight of the PUMA x Dua Lipa “Flutur” capsule is the Mayze, one of her favorite shoes from the brand. The triple-black leather Mayze Flutur has a stacked midsole, zig-zag stitching on the formstip, Dua Lipa’s signature logo on both the tongue and the insole, in addition to two lace options.

“It was important for Dua to release staple pieces that would complement any wardrobe. She knew what she wanted and brought those ideas to the table," says Maria Jose Valdes, General Manager of PUMA’s Sportstyle Business Unit. "This capsule is just a tease to what’s to come next year, we’ve been working around the clock with Dua to bring to life all of her ideas. It has been a pleasure to work with her, she truly is a style icon.”

The campaign was captured by German photographer Daniel Sannwald, who in the past has worked with some of the most important and influencial musicians, including Lipa. His creative genius transports us to this psychedelic fairy tale where we see Dua’s metamorphosis from the chrysalis emerging into a butterfly, from darkness to technicolor. She was shot against a black and white backdrop, with colorful lighting and visual effects that helped create this magical transformation, a true reflection of the product design and inspiration.

Founded in Norway more than 140 years ago with the creation of waterproof gear for sailors, HELLY HANSEN is a global leader in sailing and performance ski apparel, as well as premium workwear. This season’s PUMA x HELLY HANSEN collaboration was born at the intersection of technical running and adaptive function, taking a winterized approach to product creation. Pushing the limits of conventional design, pieces sport a neutral color palette and performance-inspired detailing.Using winterized materials, the performance running products include a range of jackets, tights, and footwear ready for the cold weather months. Key pieces include:

PUMA’s not just for the streets. Meet the VOYAGE NITRO Helly Hansen, a trail running shoe made with advanced NITRO FOAM and durable PUMAGRIP ATR rubber. This pair gives you superior responsiveness, cushioning, and traction that won’t shy away from rough terrain or a bad forecast. This shoe is made with OPTIFIT technology that wraps the foot for a secure fit on uneven terrain, and an innovative upper material that is breathable yet insulated. Feel free to venture off—Voyage will shrug off dirt and debris and drain any water you collect along the way.

Velocity NITRO Helly Hansen is at the cutting-edge of winter running. Made to run any distance, anywhere, this shoe was made with NITRO foam for superior responsiveness and ultimate cushioning. With an innovative material that is breathable yet insulated, plus strategically placed PUMAGRIP ATR for multi-surface traction, this shoe is designed to take you anywhere. Reflective detailing provides additional visibility for running when the days shorten.

• NITRO: LIGHT & RESPONSIVE: Advanced foam technology providing superior responsiveness and cushioning in a lightweight package.
• PUMAGRIP ATR:  HIGH TRACTION RUBBER: Durable rubber compound that provides multi-surface traction
• REFLECTIVITY: Strategically placed, reflective hits for running in low light conditions.

• TOP DRY: Highly functional dryCELL materials draw moisture away from the skin to keep you dry and comfortable.
• COMFORT: Flatlock stitching decreases friction and increases comfort during exercise.
• REFLECTIVITY: strategically placed, reflective hits for running in low light conditions.
• WARMTH: Thumb holes and optional mittens for cold running comfort.

• DRY: Highly functional dryCELL materials draw moisture away from the skin to keep you dry and comfortable.
• SUPPORT: High-impact support offers an easy, lightweight feel.#
• COMFORT: Flatlock stitching decreases friction and increases comfort during exercise.

• DRY: Highly functional dryCELL materials draw moisture away from the skin to keep you dry and comfortable.
• COMFORT: Flatlock stitching decreases friction and increases comfort during exercise.
• REFLECTIVITY: strategically placed, reflective hits for running in low light conditions. MOVEMENT: Waistband-zip pocket offers a secure storage solution on the move.

• DRY: Technical material constructions are engineered to help protect against rainy conditions and keep you dry.
• MOVEMENT: Hidden waistband-zip pocket offers a secure storage solution on the move.
• PROTECTION: Water repellant fabric for protection against the elements.
• FUNCTIONALITY: Thumb holes and watch window for convenience and easy access.

• DRY: Highly functional dryCELL materials draw moisture away from the skin to keep you dry and comfortable.
• COMFORT: Flatlock stitching decreases friction and increases comfort during exercise.
• REFLECTIVITY: strategically placed, reflective hits for running in low light conditions. WARM: Thumb holes, optional mittens, and wool blend fabric for cold running comfort.
   

• DRY: Highly functional dryCELL materials draw moisture away from the skin to keep you dry and comfortable.
• COMFORT: Flatlock stitching decreases friction and increases comfort during exercise.
• REFLECTIVITY: Strategically placed, reflective hits for running in low light conditions.
• MOVEMENT: Back zip pocket offers a secure storage solution on the move. FIT: Adjustable waistband provides a personalized, secure fit through your run.

• WARM: windCELL fabric technology keeps you warm in windy conditions.
• REFLECTIVITY: strategically placed, reflective hits for running in low light conditions.
• MOVEMENT: Front-zip pocket offers secure storage solution on the move.

The PUMA Archive is a sportswear and sneaker fan’s dream. This never-ending source of design inspiration serves as a creative treasure trove for new ideas and the basis of The NeverWorn capsule. Never worn and preserved for decades, deadstock products gain an authentic and visually satisfying look over time, an effect which has been replicated across The NeverWorn sneaker offering. Designs come in a modern fabric mix combined with vintage-looking looking materials, retro detailing, and graphics.

“The Archive is our passion and symbolizes for me the most important thing: to learn from the old to create something new – without heritage there is no future,” says PUMA Chief Archivist Helmut Fischer. “You show the people what we already had, and as time goes on, we create something new out of it. The Archive is PUMA’s soul out of which those new products are being created.”

Two iconic silhouettes from the PUMA Archive are making a comeback just in time for this new line - the Blaze of Glory and Slipstream Lo. These classic footwear styles are infused with fresh design inspiration, yet keep an old school feel with details like a faded sole and hang tags that give reference to an archive, looking as if the product had been cataloged and on the shelves for years. A range of additional footwear like the classic Suede and more niche styles like Space Lab will accompany in similar designs. For the apparel, key players from PUMA’s sporting history, like the T7 tracksuit, take center stage alongside staples like the coach jacket and hoodie, reconstructed with archival graphics and trims.

Given its growing popularity, in 1988 (just one year after the basketball launch), lifestyle models such as THE BEAST and SLIPSTREAM SNAKE were also released. These lifestyle models gained notoriety in Japan, eventually leading to Made in Japan versions in the early 2000s. PUMA pioneered the lifestyle space with THE BEAST shoe with the use of faux snakeskin, leather, and faux fur in the unique and eye-catching design.

In 2021, the shoe has been re-issued for today’s consumer, staying true to its 1980s basketball heritage. The Beauty and the Beast pack is a reference to the Japanese iterations of THE BEAST in the past. The modern designs take a new play on the beast name and pay homage to the storybook tale – the inspiration is clear throughout, playing with key elements that allude back to the menacing beast and the charming beauty.