Herzogenaurach, germany, november 10, 2020
KARSTEN WARHOLM SHOWCASES HIS FAVORITE PIECES FROM THE NEW PUMA X HELLY HANSEN COLLECTION
Global sports brand PUMA and technical and performance brand Helly Hansen have partnered together for a third collection inspired by the arctic patrol, where the technical aspect of clothing becomes essential. Fellow Norwegian and PUMA athlete Karsten Warholm shows us his favorite pieces from this winterized collection.

“My favorite piece from the new PUMA x Helly Hansen drop is most certainly the jacket – it’s perfectly crafted to keep you warm. Trust me, I’m from Norway! The construction is just sublime, and all of the details are created for the toughest weather,” mentioned Warholm.

Karsten Warholm, current 400m hurdles World Champion, sports the PUMA x Helly Hansen Tech Winter Jacket, the perfect piece for a Nordic winter. The jacket is made for warmth and comfort with StormCELL technology to keep dry and comfortable, a high collar with a water repellent, 2-way full zip closure, and a packable facemask for better protection against cold weather conditions. The technical details of the jacket add convenience with flap pockets with reflective piping details and a mesh insert on front, a reflective hood that packs away into a pocket at the collar, an inside zip pocket with a loop for headphones and mesh pocket for storage solutions. The jacket is paired with PUMA’s own tie to the Nordics, the Oslo-City x Helly Hansen. A progressive take on a classic silhouette, the shoe features suede and leather overlays, reflective details, and a molded rubber toe cap, making it the perfect shoe for style and winter protection.

For over 140 years, Helly Hansen has been paving the way in professional gear for sports and workwear, both on land and at sea. Their performance ski and sailing gear is designed to endure the planet’s harshest environments, so adventurers can continue to explore, search, and discover no matter where they may be. The third season of PUMA x HELLY HANSEN takes inspiration from cold weather sailing and patrol gear. These highly technical, arctic-inspired designs have a futuristic look and feel, with stormCELL technology, polarized fleece, and reflective detailing. This unisex collection features winterized footwear, apparel and accessories.


Prepare yourself to brave the winter weather with the PUMA x HELLY HANSEN collection when it drops on October 30th on PUMA.com, PUMA stores, HELLYHANSEN.com, HELLY HANSEN stores and selected retailers globally. 

 

Herzogenaurach, germany, november 05, 2020
LIVE LIKE A BALR WITH THE NEW PUMA X BALR. COLLECTION
Global sports company PUMA and Dutch lifestyle brand BALR. have once again joined forces to introduce their second collection. The PUMA, designed by BALR. collection includes limited edition versions of the FUTURE 6.1 football boot and the Future Rider lifestyle shoe, along with pants, shorts, hoodies, jerseys and a portable bag.

BALR. is known for its premium fashion, travel products and accessories, inspired by the lifestyle of professional football players. The PUMA x BALR. collaboration combines the best of both brands, blending football performance and fashion into a sleek street-ready capsule collection that bridges the intersection of football, culture and lifestyle.

“BALR. are a truly authentic brand rooted in football and culture,” said David Bremond, Head of Product Line Management Teamsport, PUMA. “This year we have added more assets to the collection, creating a unique lifestyle capsule. PUMA and BALR. follow the same path as we continue to push the boundaries of football beyond the pitch.”

The new Fall 2020 collection packs more football dreams than ever into premium materials and designs, featuring a subtle hexagonal pattern throughout, based on BALR.’s iconic branding, referencing the pattern found on footballs and football nets. 
 

Juul Manders, CEO of BALR.: “I’m excited and proud that we are able to launch another great collection after last year’s hugely successful collaboration. With this year’s collaboration we have really taken the collection to the next level. The partnership between PUMA and BALR. really shows how two brands with a shared vision can achieve greatness.”

PUMA and BALR. will be launching the new collection together with a squad of next generation superstars led by James Maddison, Allan Saint-Maximin and Reinier Jesus, who are making waves on and off the pitch, living the life of a BALR.

The PUMA X BALR. Collection is available from November 5th at PUMA.com, PUMA stores and select retailers worldwide.

Herzogenaurach, germany, november 04, 2020
PUMA AND MR.DOODLE DEBUT NEW WINTER READY COLLECTION
Global sports company PUMA and artist Mr. Doodle have partnered once again to release a winter collection of apparel and footwear featuring Mr.Doodle's playful, signature designs. The doodled characters continue to discover the world of sports in this new unisex line, featuring a dark palette and clashing camo doodles with a focus on winterized items. 

Sam Cox, an English artist better known as Mr.Doodle, discovered his love of scribbling and
doodling at an early age – it has since evolved into not only a successful career, but an entirely
new universe dubbed DoodleWorld.
Add a doodle to your look when the PUMA x Mr.Doodle collection drops on November 5th on
PUMA.com, PUMA Stores and selected retailers globally. 

Herzogenaurach, germany, ocotber 30, 2020
READY FOR ANY WEATHER: NEW COLLECTION FROM PUMA AND HELLY HANSEN

Global sports brand PUMA and technical and

performance brand Helly Hansen have partnered together for a third collection inspired by the

arctic patrol, where the technical aspect of clothing becomes essential. This unisex collection

features winterized footwear, apparel and accessories.

For over 140 years, Helly Hansen has been paving the way in professional gear for sports and
workwear, both on land and at sea. Their performance ski and sailing gear is designed to endure
the planet’s harshest environments, so adventurers can continue to explore, search, and discover
no matter where they may be. The third season of PUMA x HELLY HANSEN takes inspiration from
cold weather sailing and patrol gear. These highly technical, arctic-inspired designs have a
futuristic look and feel, with stormCELL technology, polarized fleece, and reflective detailing. Key
pieces include:

Prepare yourself to brave the winter weather with the PUMA x HELLY HANSEN collection when
it drops on October 30th on PUMA.com, PUMA Stores, HELLYHANSEN.COM, HELLY HANSEN
stores and selected retailers.

Puma

PUMA X HELLY HANSEN TECH WINTER JACKET

  • Reflective rubber collaboration graphic print on front
  • StormCELL technology to keep dry and comfortable
  • High collar with water repellent, 2-way full zip closure
  • Water repellent reverse coil zip pockets on chest
  • Flap pockets with reflective piping details and mesh insert on front
  • Reflective hood that packs away in pocket at collar for a versatile look
  • Packable facemask for better protection against cold weather conditions
Puma

PUMA X HELLY HANSEN BACKPACK

  • Two-way zip opening into main compartment
  • Shoe compartment with mesh insert for ventilation
  • Adjustable and air mesh padded shoulder straps
  • Padded back panel with air mesh detail
  • Collaboration logo on front panel
  • Sternum strap with whistle
PUMA

NITEFOX BOOT X HELLY HANSEN

  • Silhouette has trail inspiration mixed with current street fashion trends
  • Techy feel with details like reflectivity, textured nylon and neon color pops
  • Upper made of nylon and neoprene with matte rubberized texture overlays
  • Buckle closure on the heel
  • Rubber outsole
Puma

OSLO-CITY X HELLY HANSEN

  • Progressive take on a classic silhouette
  • Leather and suede overlays
  • Reflective details
  • Molded rubber toe cap
Puma

PUMA X HELLY HANSEN POLAR FLEECE LS TOP

  • Collaboration reflective badge on front
  • Hood with reflective fabric overlay and drawcords for an adjustable fit
  • Side panels with reflective piping
  • Welt pockets on front for storage solutions
  • Elasticated binding at cuff
  • Reflective drawstring channel and bungee cords at hem

Prepare yourself to brave the winter weather with the PUMA x HELLY HANSEN collection when
it drops on October 30th on PUMA.com, PUMA Stores, HELLYHANSEN.COM, HELLY HANSEN
stores and selected retailers.

teaser
Herzogenaurach, germany, november 02, 2020
PUMA’S MOST ICONIC SHOE IS MADE FOR ALL TIME

Sports company PUMA is reissuing its most iconic shoe:

The Suede. It made its debut in 1968 and has been changing the footwear game ever since.

This sleek sneaker has been a style staple for over 50 years, an icon of the past that continues to
remain a classic of today and tomorrow. The Suede has a deep-rooted impact on society and
culture.

From Tommie Smith’s protest on the victory stand during the 1968 Olympic games to Walt “Clyde” Frazier on the basketball courts in the 70’s,
to b-boy crews in NYC adopting the shoe a decade later, it’s been worn by the icons of every generation – and it’s stayed classic through it all.

PUMA has planned a series of new releases to support the relaunch of this classic style. The
Suede Classic XXI comes in a variety of colors with a full Suede upper, the iconic PUMA Formstrip
on the side, and a woven label with PUMA branding on tongue.

Be on the lookout for the shoe that’s made to last for all time when the Suede Classic XXI drops
on November 4th on PUMA.com, PUMA stores, and select retailers. Additional colorways and
collaborations will be released worldwide during 2021.

Herzogenaurach, Germany, october 28, 2020
SCRAM! THE PUMA AND KIDSUPER CARTOON YOU WON’T WANT TO MISS 
Global sports brand PUMA and creative artist collective KidSuper Studios have recently launched a streetwear collaboration inspired by PUMA’s football heritage and Colm’s love for the game. To support the release, both brands have partnered to create an animated series called ‘SCRAM!’, which highlights all of the different styles from the collection. 

‘SCRAM!’ will drop in a 30-minute uninterrupted pilot on October 28th on KidSuper’s YouTube page. Featuring Usain Bolt, Héctor Bellerín, Jessie Reyez, Meechy Darko, Lolo Zouai, West Side Gun, and Lil Tecca, the series tells the story of three New York City kids in their adventures through the city. Their lives change when they explore a secret laboratory below their neighborhood bodega; the kids are unknowingly exposed to superpowers, which they will need to figure out how to use.  

   

KidSuper Studios is a creative artist collective in Brooklyn, New York. Founded by designer Colm Dillane, this circle of creators transforms streetwear and accessories with fresh takes on style, art, music, and sport – all from their studio in NYC.  

 

The PUMA x KidSuper Collection is available on PUMA.com, select PUMA stores and retailers worldwide. 

Kid Super x PUMA
Herzogenaurach, germany, october 28, 2020
PUMA boosts up their performance with the sales premiere of Alex Albon Speedcat Pro race boot
Global sports company PUMA delivers pure F1 feeling with the premiere of the Speedcat Pro race boot of Alex Albon. The limited edition of the Aston Martin Red Bull Racing shoe features the same fabrics and functionalities the young Thai is wearing on his quest for more podiums. 

PUMA has lived and breathed Motorsport since commiting itself to the sport in line with the brands ethos FOREVER FASTER. The result is the design and execution of  the best motorsport performance and lifestyle products worldwide. In 2016 the sports company became the outfitter of the Aston Martin Red Bull Racing Formula One team. PUMA is the driver of innovation and technology of race gear for the Milton Keynes based team, supplying race boots, driver suits, balaclavas, underwear and more to support the team and ensure optimum safety whilst it competes at the highest level. The blend of fireproof materials and super light fabrics assists the Aston Martin Red Bull Racing team in their pursuit for the top step of the podium.

For Aston Martin Red Bull Racing driver Alex Albon the Speedcat Pro race boot is his daily companion pushing his Formula One car to the limit: “The Speedcat Pro feels more like a sock than a race boot to me and it’s really comfortable. Some boots can be very tough and restrictive with the materials they’re made out of, but the PUMA Speedcat Pro is nice and your foot just feels free, yet it’s still rigid enough for you to hit the brake pedal hard and keep that feeling in the sole of your foot.” In Formula One, every ounce of weight counts in terms of your equipment, with the young Thai driver acknowledging “Weight can be costly in Formula One and so these shoes are so light it is like having paper on your feet, but with the required safety and comfort needed to be able to perform.”

Alex Albon´s speed addicted kicks feature state of the art materials for racing. The upper and inner lining is made of lightweight fabrics that embrace comfort and ensure protection against fire. Additional weight reduction comes in the form of heel support made of real carbon fiber counter. The low-profile rubber outsole and the EVA wedge provides you 100% control of the pedals with the right amount of comfort while keeping the shoe light and nimble.

Safety is always top priority. Consequently the Speedcat Pro was built in compliance with the latest FIA Homologation Regulations for Safety Equipment (FIA Standard 8856-2018) for the best protection in racing.

You better be fast as the Aston Martin Red Bull Racing Speedcat Pro of Alex Albon is only available in a super limited 23 pairs referring to the driver number of the young Thai. 

Warm up your click-button with Aston Martin Red Bull Racing Speedcat Pro of Alex Albon being available on eu.puma.com up from Thursday, 29th October, 12am (CET).

Herzogeaurach, germany, october 20, 2020
MADE FOR THE KING: PUMA CREATES COLLECTION FOR NEYMAR JR.

Sports company PUMA has created the Neymar Jr. collection featuring the Neymar Jr. PUMA KING and apparel range for its newest football ambassador Neymar Jr.

The iconic PUMA KING Platinum in black and white is the star of the PUMA x Neymar Jr. collection, with the signature NJR logo, which is integrated into the classic PUMA Formstrip. The boot is engineered with the latest in performance technology to provide enhanced touch and control benefits, made for the ultimate playmaker.

The super-soft, premium K-Leather upper is enhanced with 3-D ‘touch’ texture for added control. The locked-in fit is refined with a snug knitted tongue and the ultra-modern slim silhouette, combined with the super lightweight ‘RAPIDSPRINT’ outsole, makes it the fastest and lightest PUMA KING ever.

The apparel collection features the Neymar Jr. 2.0 logo tee, Neymar Jr. 2.0 track jacket and the Neymar Jr. 2.0 track pant, all in adult sizes. The junior collection consists of the Neymar Jr. 2.0 logo tee, Neymar Jr. 2.0 hoody and the Neymar Jr. 2.0 track pant.

The new Neymar Jr PUMA collection will be available from October 19th at PUMA.com, PUMA stores and select retailers worldwide.

 

Neymar Jr.
MADE FOR THE KING ICONIC
PUMA Neymar Jr. Collection
MADE FOR THE KING PLAYMAKER
Neymar Jr.
MADE FOR THE KING NEW CLASSIC
herzogenaurach, germany, october 20, 2020
PUMA GO LIGHTS OUT WITH TURBOCHARGED EDITIONS OF THE ULTRA AND FUTURE
Just when they think you couldn’t get any faster PUMA has unveiled the Turbo Pack featuring turbocharged editions of the ULTRA 1.1 and the FUTURE 6.1. Created for football in high gear, putting the torque of a turbocharged engine and all the control of a highly tuned machine at your feet.

Both the ULTRA 1.1 and the FUTURE 6.1 scorch in pink and black inspired by the smoke and dust left behind on the race tracks.

Providing elite level touch and control benefits at explosive speeds, the UTLRA 1.1 is the ultimate combination of speed, touch and comfort. The extremely lightweight MATRYXEVO® upper is built on a lightweight PEBA SpeedUnit outsole, featuring a split sole design inspired by PUMA running spike DNA for rapid bursts of speed. The sole plate combines subtle ‘spikes’ in the forefront and V-shaped studs configured to provide uncatchable speed.

The FUTURE 6.1 places agility at the core of the design, featuring a fully knitted one-piece upper with the latest in NETFIT technology. The upper is developed from a specially crafted textile yarn mix that adapts to the movement of the foot, providing greater freedom of movement when making explosive turns and quick changes of direction. The NETFIT technology offers players a variety of customizable lacing options to enhance both fit and stability. 

The Turbo Pack is available from October 20th at PUMA.com, PUMA stores and select retailers worldwide.

 

Herzogenaurach, germany, october 15, 2020
PUMA drives female motorsport fashion with Mercedes-AMG Petronas F1 Team Speedcat Mid L
Global sports company PUMA is pushing their motorsport women´s collection with the launch of the Mercedes-AMG Petronas F1 Team Speedcat Mid L. The footwear is the stylish procedure of PUMA´s attitude to support gender equality in racing.

Full throttle is not a man-owned world. In 1958 Maria Teresa De Filippis was the first woman to compete in a Formula 1 race. Since then the heritage was carried on by fuel-injected females like Sauber test driver Susie Wolff and 2019 W-Series champion and Williams development driver Jamie Chadwick. PUMA stands for 100% gender equality in any kind of sport and society. Since 2019 PUMA is supporting the female-only single-seater championship W-Series as the official race gear supplier to promote female motorsport.

Besides the engagement in racing PUMA puts a lot of effort into fulfilling the fashionable requests of today´s women motorsport enthusiasts. Filling the gap from track to street. The women’s motorsport street collection is evolving every season female-only lines matching the blend of style and speed. The Mercedes-AMG Petronas F1 Team Speedcat Mid L silhouette is a re-launch of the iconic Speedcat with an extraordinary midcut which is made for your fancy look on and off the track. 

Raised in style the Mercedes-AMG Petronas F1 Team Speedcat L is coming with a leather upper and a grippy rubber outsole. The PUMA-White-PUMA-Black as well as the PUMA-Silver-PUMA-White version of the shoe is providing the footwear with an eye-catching look.
Pure female motorsport passion is hitting the shopfloor now with the Mercedes-AMG Petronas Speedcat Mid L in selected retailers and PUMA stores as well as online on www.puma.com.

Herzogenaurach, germany, 13 october, 2020
PUMA REINVENTS RS SNEAKER LINE-UP WITH THE DARING RS-FAST
Sports company PUMA has made a bold and colorful addition to its iconic RS sneaker franchise by launching the RS-Fast, which takes cues from the early 2000s and blends in futuristic aesthetics. 

The RS-Fast is made for the next generation of sneaker lovers, those who are not afraid of daring styling ideas and colorful garments. The RS-Fast’s design features bold branding and highly visible graphics. 

The RS family of sneakers has its roots in the 1980s, when PUMA launched its first shoes with “Running System” cushioning technology. In recent years, PUMA has reinvented this style, though the signature RS elements, such as a bulky silhouette, remain highly recognizable in all RS models.
 
For the RS-Fast, PUMA moved a minimized formstrip to the midsole, while the company’s leaping cat logo was added directly to the side. This drop features athletic colorways and features mesh and textile uppers with suede and synthetic overlays, updated midsole pods, and a new TPU heel.

Run and grab your pair when the RS-Fast drops on PUMA.com, PUMA stores and select retailers on October 14th.

 

Herzogenaurach, germany, 08 october, 2020
PUMA spreads road trip flair with Porsche Legacy Autumn / Winter Collection

Global sports company PUMA gears you up for an iconic road trip with the Porsche Legacy Autumn / Winter Collection. The assortment is reflecting heritage-inspired motorsport modified with robust details, technical look and functional need

Twisty back roads, desolate landscapes and scorching heat. PUMA is reviving the spirit of Robin’s Rally, a bi-annual no-GPS road trip taken by a group of close friends who believe that sports cars are meant to be driven and not just scrutinized in a parking lot. Throughout their journey those automotive enthusiasts are driving the classic, air-cooled Porsche on gravel roads and paved streets. For your off-the-grid cruise on a 1,000 mile rally through California PUMA has designed a stylish endurance and performance-orientated „body kit” to have a blast on the road trip.

Bags are packed, ready to roll. The Porsche Legacy Autumn / Winter collection is your perfect companion through icon places like Devils Canyon with a sport classic palette which is aligned with the Porsche 930 Turbo colors. The padded jacket is coming in ultra gray with black and slate gray featuring the RCT 37.5 thermo-regulating technology.  The graphic tee is embracing playful pop colors like classic Jade Green. Road trip focused graphics, inspired by navigation details and map gradient drawings are creating a unique and eye-catching look. Small, embroidered patches are inspired by collector’s many stickers amassed as trophies across the world and proudly displayed on Porsche car windows.

A comfortable ride on the mountain roads is guaranteed with the latest Porsche Legacy footwear collection. The RS-2K is coming with the established bulky silhouette and molded sock liner with specific RS puma branding. The blend of style and speed makes these kicks perfect for a motorsport street look.

Take some friends, find remote some places, have an adventure! The PUMA x Porsche Legacy Autumn / Winter Collection is available in selected stores and online at puma.com now.

Porsche Legacy
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