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HERZOGENAURACH, GERMANY, AUGUST 05, 2021
STRIKE WITH STEALTH AS PUMA UNCAGES THE ECLIPSE PACK
Sports company PUMA has today unleashed an all-new Eclipse Pack to help you sneak past defenses and steal the show. The new pack features stealthy editions of the brand-new ULTRA 1.3 and the updated FUTURE 1.2 with sun blaze red detailing.

The trailblazing ULTRA 1.3 speed boot is the epitome of Faster Football, crafted to See Them Later with explosive straight-line speed. The upper features a re-engineered ultra-fast lightweight MATRYXEVO woven upper combining technical Carbon yarns and transparent Mono yarns for lightweight support. The upper integrates a specially developed SPEEDCAGE to create multilayered support for rapid acceleration making the ULTRA 1.3 even lighter than the previous edition.

Additional upgrades include a GripControl Pro skin that coats the entire upper – providing a texture for decisive command over the ball. The ULTRA also features an ultra-fast lightweight PEBA SpeedUnit outsole infused with running spike DNA for lightning-fast acceleration.

The FUTURE Z 1.2 has been engineered with zero compromises so you can defy every challenge on the pitch. The next generation FUTURE has been crafted to enhance the playing style of the world’s most creative mavericks. The FUTURE Z 1.2 provides the ultimate fit and agility by fusing a mid-foot adaptive FUZIONFIT+ compression band to an asymmetrical Dynamic Motion System outsole for optimal lock-in and support to drive the opposition craZy. The upper is made of an innovative knitted material coated with a thin layer of GripControl Pro to provide superior touch and ball control.

 

Catch them if you can. The PUMA Eclipse Pack featuring the trailblazing new ULTRA 1.3 and the ground-breaking FUTURE Z 1.2 is available from August 5th at PUMA.com, PUMA stores and select retailers worldwide.

herzogenaurach, germany, july 28, 2021
A DAY WITH DJ SNAKE AND HIS PUMA MIRAGE SPORT TRAINERS

Global sports brand PUMA has just announced the release of a new style within their Mirage franchise, the new Mirage Sport Remix explores new lines and constructions with design inspiration from the world of DJs.

PUMA spent a day with its brand ambassador and face of the Mirage franchise, DJ Snake. Arriving on his private jet, following him to the studio where he records, and lastly on stage, he is seen wearing the newest Mirage Sport Remix. I

ts fusion of street and classic sport, with design inspiration from DJ culture and electronic music performances is clearly shown on the Mirage silhouette. The main colorway comes in black, grey and primary colors, which are directly influenced by the lights of EDM shows. DJ Snake perfectly styles them to be worn throughout the day, and for any occasion.

“I’m excited to go back on stage this summer, I’ve missed playing in front of people and feeling the amazing vibe of live concerts,” says DJ Snake. “Can’t wait to do this and rock my new Mirage trainers while doing so.”

PUMA’s Mirage franchise is part of PUMA’s growing selection of Futro styles, a mashup of retro sneakers with futuristic inspiration. Put on a show with Mirage Sport and get yours starting July 28th at JD. Be on the lookout for Exclusive Colorways throughout the rest of 2021. 

Alberto Turincio
Alberto Turincio
Teamhead Touchpoints Sportstyle
Liz Smith
Manager PR Sportstyle

Download press releases and images

herzogenaurach, germany, july 29, 2021
PUMA & MANCHESTER CITY CELEBRATE NEW WATER INSPIRED AWAY KIT BY LAUNCHING FOOTBALL & SAFE WATER PROGRAMS WORLDWIDE

Global sports company PUMA has today presented the new Manchester City Away kit for the 2021/22 football season. The stunning new Away kit celebrates football as a force for good. Produced with a special Dope Dye manufacturing process to reduce water consumption, the new kit pays tribute to a partnership with the Club’s global charity initiative, Cityzens Giving, focused on using football to raise awareness of and access to safe water across the world.

Clean and accessible water is crucial, yet 1 in 3 people worldwide lack access to safe drinking water. To help address this challenge, PUMA has partnered with Cityzens Giving and the Club’s Official Water Technology Partner Xylem to deliver an innovative global program, blending football-based education on water, sanitation and hygiene, and clean water access for communities in need.

The ambition is to reach over 10,000 young people in 3 continents, focusing on Manchester, São Paulo, Buenos Aires and Mumbai. The program has just kicked off with the creation of a clean water tower in Mumbai, producing a safe and long-term supply of fresh drinking water for 1,800 people per day.

Tom Pitchon, Director of City Football Foundation said: “We are proud to be able to use the Club’s Away kit to raise awareness of water issues around the world, creating a platform to provide much needed support for communities in need. Empowering our global network of Young Leaders to use football as a platform to tackle social issues in their communities is at the heart of what Cityzens Giving does and the work we are embarking on with our partners PUMA and Xylem will help to enhance the lives of thousands of people around the world. Our playing kit is an expression of what our Club stands for and we are delighted that this season’s kit will be used to highlight the vital issue of clean water access.” 

The striking new jersey features water droplets throughout the design, highlighting the safe water program and Cityzens Giving. The club’s crest, PUMA cat, Etihad and Nexen sponsor logos feature iridescent colors, resembling the effect of light breaking through water droplets.

In addition to increasing access to clean water in communities, PUMA is reducing the amount of water waste and consumption during the manufacturing of the kit. The company has utilized an innovative Dope Dye manufacturing process to drastically reduce the amount of water and dye used during production.

“The Manchester City Away kit is a special project at PUMA, we are working with Manchester City and their partners to support communities and continue to increase our level of sustainability,” said Heiko Desens, Global Creative Director and Innovation at PUMA. “Along with supporting safe water programs, we have utilized an innovative Dope Dye manufacturing process to significantly reduce the level of water consumption when compared to traditional ways of dying materials. The Dope Dye process allows us to color the raw materials before it is spun or knitted to a textile allowing us to skip the water-intensive dying process of coloring the yarn or knitted material. An added benefit to this method is it improves color fastness by reducing the fading of the colors after washing or light exposure, which is important for performance products."

The new Manchester City Away jersey combines 100% recycled polyester with advanced PUMA dryCELL thermoregulation technology to ensure uncompromising fit and mobility, keeping athletes dry and comfortable. The jersey integrates an ultra-light jacquard structure into the back of the jersey to enhance breathability during intense performance.

The new Manchester City Away Kit will debut on pitch against Leicester City in the FA Community Shield fixture on August 7th at Wembley Stadium.

The new Manchester City Away kit will be available from July 29 at PUMA.com, PUMA stores, Etihad Stadium Store, mancity.com/shop and at select retailers worldwide. 

Boston, Massachusetts; July 26, 2021
PUMA IS BRINGING SERIOUSLY PLAYFUL VIBES TO GAMERS EVERYWHERE WITH THE RKDO APPAREL COLLECTION
Global sports company PUMA has announced the launch of RKDO, an apparel collection designed for gaming and esports. RKDO merges modern style and functionality with custom graphics and illustrations in a complete lifestyle and performance collection. PUMA brand ambassador Erin Ashley Simon will debut the RKDO Collection in her first campaign for the brand.

“I am thrilled to be featured in PUMA’s new esports collection,” said multi-media and esports personality, Erin Ashley Simon. “RKDO is a vibrant collection of comfortable and colorful pieces perfect for gaming, competing and wearing on a comfortable day out."



The collection features apparel for both men and women and consists of jerseys, hoodies, track pants, shorts, leggings and a camper. Each piece is designed with performance gaming in mind, including ergonomic design elements and playful touches, such as bright neon accents and kinetic patterns across many of the clothing items.

 

Whether its gaming tournaments, streaming marathons, or anything in between, RKDO is bringing seriously playful vibes to gamers everywhere.

Erin Ashley Simon is part of PUMA’s newest women’s platform “She Moves Us,” which celebrates women who move culture and sports forward and inspire other women around the world. To learn more, click here.

The RKDO Collection will drop July 29 on PUMA.com and select retailers worldwide with retail prices ranging from $35 - $100.

 


Melissa Garbayo
Team Head Public Relations North America

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herzogenaurach, germany, july 23, 2021
PUMA & BORUSSIA DORTMUND PRESENT NEW AWAY JERSEY TO THE KIDS OF NORDSTADTLIGA IN SPECIAL SURPRISE
Global sports company PUMA has today unveiled the new Borussia Dortmund Away kit for the 2021/22 season. The slick black jersey features continuous lateral chevron graphics in steel grey with black shorts and socks.

In a special surprise, PUMA and the BVB Foundation “leuchte auf” (light up) presented the new away jersey to the children of Nordstadtliga in Dortmund as part of their social commitment initiative.

The Nordstadtliga are a street football program in the north of Dortmund that supports children and young people of different ethnic, religious and cultural backgrounds and integrates them into social structures through sports. The members of the Nordstadtliga received the new BVB jersey and PUMA product in a special presentation as part of the year-round street football league.

The new Borussia Dortmund Away jersey combines 100% recycled polyester with advanced PUMA dryCELL thermoregulation technology to ensure uncompromising fit and mobility, keeping the athletes dry and comfortable. The jersey integrates an ultra-light jacquard structure into the back of the jersey to enhance breathability during intense performance.

The new Borussia Dortmund Away kit is available from July 23 at PUMA.com, PUMA stores, BVB fan stores, BVB’s online store and at select retailers worldwide. 

herzogenaurach, germany, july 22, 2021
DRIVE THEM CRAZY WITH THE FASTER FOOTBALL FUTURE Z 1.2
Sports company PUMA has followed the recently released ULTRA 1.3 football boot with the launch of the Faster Football edition of the FUTURE Z 1.2 in a striking blue colorway.

The Faster Football pack is equipped with the latest technical upgrades and boldest colors to take you from fast to first. The new pack will be seen on the feet of leading PUMA gamechangers Neymar Jr., Antoine Griezmann, Kingsley Coman, Nikita Parris and Dzsenifer Marozsán. The FUTURE 1.2 has been engineered with zero compromises so you can defy every challenge on the pitch. The next generation FUTURE has been crafted to enhance the playing style of the world’s most creative mavericks.

The FUTURE Z 1.2 provides the ultimate fit and agility by fusing a mid-foot adaptive FUZIONFIT+ compression band to an asymmetrical Dynamic Motion System outsole for optimal lock-in and support to drive the opposition craZy. The upper is made of an innovative knitted material coated with a thin layer of GripControl Pro to provide superior touch and ball control.

The Faster Football pack featuring the all-new FUTURE Z 1.2 and the ULTRA 1.3 in a Unisex, and a Women-Specific fit is available from July 22nd at PUMA.com, PUMA stores and select retailers worldwide.

herzogenaurach, germany, july 21, 2021
PUMA & AC MILAN LAUNCH NEW AWAY KIT CELEBRATING FONDAZIONE MILAN PROMOTING “FROM MILAN TO THE WORLD” INITIATIVE

Global sports company PUMA has today unveiled the new AC Milan Away kit to be worn by the Men’s, Women’s and youth teams throughout the 2021/22 football season. The special new golden kit celebrates the work of Fondazione Milan, AC Milan’s charity, with the words “Fondazione Milan” printed under the collar on the back of the shirt. The new Away jersey also features a striking all-over pattern inspired by six cities across the world involved in a charitable initiative that will officially launch in September.

The “From Milan to the World” initiative, created by AC Milan’s Fondazione Milan, in partnership with PUMA, will give Rossoneri fans across the world the chance to vote to support a socio-educational project out of six proposals that will be presented in September, alongside local and international non-profit organizations. The end result will be the development of the selected program, linked to one of the six cities chosen for the initiative: New York (USA), Rio de Janeiro (Brazil), Kolkata (India), Melbourne (Australia), Nairobi (Kenya) and Milan (Italy).

Fondazione Milan was set up in 2003 with the aim to spark positive change in the community. The foundation continues to grow as more fans, partners and club legends join the cause, helping to expand the reach of the various initiatives implemented across the world.

Casper Stylsvig, AC Milan Chief Revenue Officer said, “We are proud to be launching this Away kit with our partner PUMA and celebrate the work of our Fondazione Milan, who does an incredible job helping people in need at a local and international level. The jersey itself looks very elegant with its golden color and geometric pattern, but most importantly it will help us bring some change into the world through the “From Milan to the World” initiative, which will launch in the near future. This is something we are particularly proud to be able to do as a club, because it fits perfectly within our social responsibility journey, which remains a very important aspect of our work at AC Milan, both on and off the pitch.

The new kit represents Milan’s impact from Milan to Italy to the World. AC Milan brings people together from different cultures, languages and ages as the club continues to expand its impact across the globe. Milan’s unbreakable bond with the team and the city sends an inclusive message to over 500 million Rossoneri fans worldwide, uniting people from the walls of the San Siro to the streets of Rio and beyond.

“AC Milan connects so many people across the world through football and charitable projects, so we wanted to pay tribute to this with the design of the shirt. The idea behind the bespoke graphic integrated into the jersey was to give each city connected to the Fondazione its own identity,” said Nick Willems, Graphic Designer Teamsport Apparel. “We placed distinct graphics created for each city inside outlines of those cities. We then added those graphics into a repeat pattern to connect all of the cities, symbolizing the strength of AC Milan and of the Fondazione.”

The new AC Milan Away jersey combines 100% recycled polyester with advanced PUMA dryCELL thermoregulation technology to ensure uncompromising fit and mobility, keeping the athlete dry and comfortable. The jersey integrates an Ultra-light jacquard structure into the back of the jersey to enhance breathability during intense performance. 

The new AC Milan Away kit will be available from July 21st at PUMA.com, PUMA stores, AC Milan official stores, store.milan.com and at select retailers worldwide. 

Herzogenaurach, germany, july 16, 2021
VALENCIA SPREAD THEIR WINGS WITH THE NEW PUMA HOME AND AWAY KITS FOR THE 2021/22 SEASON
Global sports company PUMA has today unveiled the new Valencia Home and Away kits for the 2021/22 season to be worn by the Men’s, Women’s and youth teams.

Valencia Spread Their Wings. Sparked by Valencia football folklore, PUMA breathes new life into a modern classic. Reinterpreting an iconic design from the 2003/04 season, the new Home kit weaves a striking new pattern into a white shirt with black sleeves to create an instantly recognizable graphic inspired by the Valencia bat.

Here Comes History. For the new season PUMA and Valencia reboot a historic away look. Used as the team’s secondary color between the 1930’s and 1980’s, Rio Red makes a welcome comeback in the new Away kit. The retro style is invigorated by a futuristic all-over pattern drawn from the club’s legendary bat symbol.

The new Valencia Home and Away jerseys combine 100% recycled polyester with advanced PUMA dryCELL thermoregulation technology to ensure uncompromising fit and mobility, keeping the athlete dry and comfortable. The jersey integrates an Ultra-light jacquard structure into the back of the jersey to enhance breathability during intense performance.

 

The new Valencia Home and Away kits are be available from July 16 at PUMA.com, PUMA stores and at select retailers worldwide.

herzogenaurach, germany, july 15, 2021
A QUICK VISIT TO MIAMI BEACH TO CELEBRATE THE LAUNCH OF THE NEW PUMA X ROMERO BRITTO COLLECTION
Sports company PUMA and internationally acclaimed artist Romero Britto have teamed up to bring artwork to life in a colorful new collection of footwear and apparel.

Romero Britto is the founder of the Happy Art Movement. He has created an aesthetic all his own, shaped by love, hope, and happiness. The debut of PUMA x BRITTO® reflects this optimistic view of the world, with vibrant colors and bold patterns.

“PUMA and BRITTO® share in common the goal of bringing to the world fun, happiness and love,” says Dr. Lucas Vidal, global CEO of the BRITTO® and Romero Britto Fine Art brands. “Collectively the two brands have blended Romero’s iconic Happy Art with PUMA’s innovative and cool designs to create incredible consumer products that will soon be enjoyed by the whole world. As Romero Britto always says, art is too important not to share.”

The PUMA x BRITTO® collection brings the art of streetwear to sweatshirts, tees, sweatpants, and footwear. The designs take inspiration from the artist’s dynamic graphics and vibrant colors to create a ‘90s inspired collection, featuring accents of purple and orange in a bright and happy display. Campaign images were shot in Miami at the boardwalk and in Britto’s studio. Romero Britto himself makes an appearance in a few of the shots, wearing the collection’s bright take on the Wild Rider.

"It has been an incredible and exciting journey to work and collaborate with one of the most prestigious and fun global brands of modern times,” says Romero Britto.

The footwear range gives styles like the RS-Connect, Basket and Wild Rider a fun look and feel, playing with all over prints, graphic placements, and lively colors. The apparel includes a unisex range and a women’s specific look, featuring graphics and all over prints with a mix of rubber prints and embroideries.

Add a bright addition to your look when the PUMA x BRITTO® collection drops on PUMA.com, PUMA stores and select retailers. 

Alberto Turincio
Alberto Turincio
Teamhead Touchpoints Sportstyle
Liz Smith
Manager PR Sportstyle

Download press releases and images

herzogenaurach, germany, july 14, 2021
93:20 PUMA & MANCHESTER CITY UNVEIL NEW HOME KIT IN TRIBUTE TO THE GOAL THAT MARKED A NEW ERA FOR CITY

Global sports company PUMA has today unveiled the new Manchester City Home kit inspired by the iconic 93:20 goal from the incredible 2011/12 season that provided one of the greatest moments in Premier League and Manchester City history.

The memory of the legendary 93:20 season echoes through the new Home kit as a striking all-over repeated graphic of a digital clock paying tribute to the remarkable generation of players and the last-minute strike that sealed the league in a way no football fan could have predicted. The Home jersey is complemented by sky blue shorts and hooped socks to complete the look.

For Manchester City the 2011/12 season was a thriller, it started with an array of exciting signings and ended with 93:20 - a momentous goal that secured the club’s first Premier League title, marking the climax of the league’s most remarkable season and the beginning of a new era for Manchester City. Since this historic moment, City have gone on to win the Premier League title five times in the last ten seasons.

“Witnessing that moment is something I will never forget. When the goal went in, we knew we had just seen greatness, something special”, said Micah Richards, Manchester City legend. “The league was hanging in the balance and then to secure it in the final minute, in that fashion, I don’t think will ever be replicated. The new kit is a perfect tribute to one of the greatest moments in City’s history”.

The new Manchester City Home jersey combines 100% recycled polyester with advanced PUMA dryCELL thermoregulation technology to ensure uncompromising fit and mobility, keeping the athlete dry and comfortable. The jersey integrates an Ultra-light jacquard structure into the back of the jersey to enhance breathability during intense performance.

The new Manchester City Home kit will be available from July 14 at PUMA.com, PUMA stores, Etihad Stadium Store, mancity.com/shop and at select retailers worldwide.

Additionally, the Manchester City prematch collection is available from July 14 and consists of the prematch jersey, prematch ¼ zip top, prematch jacket and prematch pant. For the first time Manchester City’s prematch collection utilizes PUMA and First Mile’s recycling initiative by turning plastic waste into products.

First Mile is a people-focused network that strengthens micro-economies, working with waste collection communities in Taiwan China, Haiti and Honduras by collecting plastic waste and creating jobs and reducing environmental waste. This year’s collection is made from at least 84% post-consumer plastic collected in Taiwan China.

HERZOGENAURACH, GERMANY, JULY 15, 2021
NEYMAR JR. STEPS INTO SUMMER WITH THE PUMA WILD RIDER

Global sports brand PUMA has released the Wild Rider in a new, summer-ready color combination, which is worn by Neymar Jr. and is made for city life on the go.

This Wild Rider brings a whole new dimension to the latest addition of PUMA’s Rider family, with fresh layers of material for a raw, edgy look and futuristic circles at the midsole. Neymar Jr. wears the latest Wild Rider in the new mono-red colorway that adds a summer-inspired pop of color to any outfit.

The shoe’s design is inspired by the movement and motion of city life – always going forward, further, faster, and beyond. It features a nylon upper with suede overlays and a leather formstrip, along with TPU details on eyelet and heel and the signature Rider foam.

The latest Wild Rider drops on PUMA.com, PUMA stores and select retailers on July 21st.

Alberto Turincio
Alberto Turincio
Teamhead Touchpoints Sportstyle
Liz Smith
Manager PR Sportstyle

Download press releases and images

herzogenaurach, germany, july 13, 2021
PUMA AND OLYMPIQUE DE MARSEILLE UNVEIL THE AWAY KIT FOR THE 2021/22 SEASON INSPIRED BY THE OM FOUNDATION
Global sports company PUMA and Olympique de Marseille have presented the club’s new Away kit for the 2021/22 season, inspired by the OM foundation.[No text in field]

The blue jersey is infused with an array of blue hues echoing the different facets of Marseille. The jersey is futuristic and modern in design and features a special ‘M’ logo created for the jersey in tribute to Marseille and the OM Foundation. The logo is displayed on the back of the jersey with each of the four bars representing one of the fundamentals of the foundation. The look is completed with navy blue shorts and socks.

Olympique de Marseille is an integral part of the community and is large part of people’s daily life in the city. Together with the club, PUMA has supported on various projects dedicated to hospitals, children and amateur clubs. The club takes pride in giving back, a commitment that has taken shape with the creation of the OM foundation enabling the club to invest in education, employment, entrepreneurship, sports and culture.

As part of the launch, PUMA and Olympique de Marseille have paid tribute to the OM foundation by involving the youth of Marseille in the campaign. The campaign “Marseille in the blood, and by the blood” is the first campaign imagined and designed by the city’s youth.

Eight young people were selected from the Frais Vallon area to experience an educational day and provide a unique, inclusive and authentic campaign featuring Dimitri Payet, Alvaro Gonzalez and Simon Ngapandouetnbu.

In addition, PUMA will provide full kits to all the kids from the ‘OV School’. A program led by the OM foundation and its partners.

The new Olympique de Marseille Away jersey combines 100% recycled polyester with advanced PUMA dryCELL thermoregulation technology to ensure uncompromising fit and mobility, keeping the athlete dry and comfortable. The jersey integrates an Ultra-light jacquard structure into the back of the jersey to enhance breathability during intense performance. 

The new Olympique de Marseille Away kit is available from July 13 at PUMA.com, PUMA stores, on om.fr and at select retailers worldwide. 

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