PUMA x WINNIE HARLOW

SHE MOVES US

SHE MOVES US is a communications platform where PUMA celebrates women who move together to achieve and connect – through sport, culture and values.




 



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PUMA She Moves Us

Manifesto



The PUMA Woman is a force to be reckoned with.
Her philosophy: Keep moving.

She’s active in her life, her workouts, and her world. Be it fashion or sport, she leaves her mark and makes her move. Moving with confidence and style. Turning heads. Stirring conversation.

She inspires the women around her to get active and get with the movement – and they inspire her right back.It’s her crew that brings her joy and meaning – and when they win, she wins too.


  • Moving the needle.

  • Moving the conversation.

  • Moving her community.


She moves us.

“She Moves Us” tells the story of how our female ambassadors were inspired to become who they are today, the women who helped them, how they overcame challenges in their personal lives and careers and how they made it to the top in their respective fields. Led by global pop superstar Dua Lipa, we generate inspiring content, such as talks, videos and interviews.

Supermodel Winnie Harlow and actress, model and activist Cara Delevingne also participate in the “She Moves Us” campaign. They are joined by numerous PUMA athletes such as WNBA star Skylar Diggins-Smith, golfer Lexi Thompson, footballer Nikita Parris and high jumper Yaroslava Mahuchikh.



Dua Lipa
global pop superstar

DUA LIPA

“I’m learning to accept myself. I’m still in the process of learning to love who I am. And it’s been really refreshing and really nice to be able to do that and be okay. I think my fans have brought that out in me.”
PUMA Cara Delevingne
international model, actress, activist

CARA DELEVINGNE

“The energy you give off is the energy you receive. I really think that, so I’m always myself – jumping, dancing, singing around, trying to cheer everybody up.”
PUMA Winnie Harlow
international model

WINNIE HARLOW

“The only person that can make you feel really beautiful is you!”
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OUR PARTNERSHIP
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PUMA WOMEN WIN
PUMA WOMEN WIN

We PARTNER WITH WOMEN WIN TO PROMOTE GENDER EQUALITY IN SPORTS


 


Through the partnership with Women Win, we aim to increase the visibility of female athletes and sports role models and support initiatives that tear down obstacles to girls’ and women’s access to sports. Women Win was started in 2006 as a global women’s fund dedicated to advancing girls’ and women’s rights through sports. Since then, their programs have impacted more than 4 million girls in 100 countries around the world. It is not the first time PUMA and Women Win have worked together. In 2020, PUMA donated 100,000 euros to the organization as part of its “Forever Tied Together” campaign to support Women Win’s efforts in advancing gender equity from the bottom up. 

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Fiona May

DON'T BE AFRAID

SHE MOVES US - INTERVIEW WITH PUMA SUPERVISORY BOARD MEMBER FIONA MAY

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SHE MOVES US DUA LIPA

SHE MOVES US

DUA LIPA AND PUMA BRAND AMBASSADORS CELEBRATE WOMEN WHO MOVE THE WORLD:

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PUMA CATCHUP Article

"FIRST OF ALL, YOU NEED MENSTRUAL PRODUCTS"

SHE MOVES US - WOMEN WIN'S EXECUTIVE DIRECTOR MARIA BOBENRIETH TALKS ABOUT WHAT IS REALLY NEEDED TO GET GIRLS TO DO SPORTS AROUND THE WORLD.

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PUMA CATCHUP Article

THE WOMEN WHO BUILT PUMA

SHE MOVES US - HOW PUMA WAS STARTED WITH EIGHT WOMEN AND SIX MEN:

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