The key benefits of this instant head-turner are:

Shop Provoke XT starting June 25th on PUMA.com, PUMA Stores, and selected retailers worldwide.

This collection, named “Design to Fade”, was made in collaboration with Dutch project Living Colour and Swedish design studio Streamateria. Some of the products are dyed using bacteria, while others are made of degradable materials, which are made in closed loops and can be manufactured locally and at short notice. 

“Our times require us to rethink not only what to create but also how we create,” said Romain Girard, Senior Head of Innovation at PUMA. “With Design to Fade, we are working on a future, which focuses on sustainable production methods and recyclable materials.”

 “Design to Fade” is PUMA’s third biodesign project since 2016, in which the company is presenting new ways to reduce the environmental impact of fashion and sportswear. Though none of these projects have yet reached a commercial stage, they are an important step towards making PUMA more sustainable in the future.

PUMA have unveiled the new Olympique de Marseille Home jersey inspired by the architectural culture of Marseille, drawing influence from the 20th century style of the Phocean City. The jersey incorporates distinctive lines symbolic of key structures and buildings found throughout the city.

The Home jersey retains the club’s emblematic colors, white and azur blue and features a classic round collar with ribbed sleeve cuffs. Embroidered on the back of the collar is the wording ‘Olympique de Marseille’, with the club logo proudly displayed on the heart of the jersey.

Winnie Harlow was chosen to be the face of Kyron because she is not scared to go against the norm, she is confident, beautiful, and a global trendsetter. The campaign creative uses immersive sets that transport you to a fashion fantasy world.
“Kyron shoes are anything from ordinary as it really stands out from the crowd,” said Winnie Harlow. “It’s great as I can pair in so many ways and go from day to night with ease and style.”

Don’t settle for ordinary – cop your Kyron Awakening starting June 12th on PUMA.com, PUMA Stores and selected retailers globally. 

As the return of football draws nearer and the excitement surrounding the restart of the season intensifies, players will reignite the hopes of the football world as they rise up toward glory, overcome new challenges, and chase their dreams. The time has come to RISE UP.

The Rise Pack is a dynamic combination of NRGY Peach and Fizzy Yellow to celebrate players brilliance as they spark and illuminate the pitch and features a chrome outsole to highlight the players pursuit of silverware and greatness in the final games of the season.

Billy Walsh has wasted no time in making a name for himself. From his work designing the original PUMA Creeper to his songwriting skills, he’s proven himself to be one of the most authentically innovative creatives of his time. In his first-ever collection with PUMA, he draws inspiration from PUMA’s football heritage, reviving the original King silhouette of the 1970s in a modern interpretation for 2020. Visible stitching represents scars, the mistakes and imperfections of your past creating beauty and individuality. The past aligns with innovations of the present to create the future in this fresh take on the PUMA King.

The shoes in this collection span decades and remain to this day some of the fastest, fiercest, and freshest out there – defining the brand’s legacy in both sport and fashion culture. The range includes the Fast Rider, Sky Lo and Mid, Capri, Mirage, Ralph Sampson Lo and Mid, Oslo City, and Roma ’68.
“Rudolf Dassler wanted the athletes wearing his products to have the abilities of a puma. This means that when they wear PUMA shoes, they would become as fast, smooth, and agile as a puma,” said Helmut Fischer, PUMA’s Archivist. “He tried to blend these characteristics with PUMA shoes, leading athletes to victory.”

Record-breaking athletes who used to wear these styles in the 60s, 70s and 80s were – among others - US sprinters Tommie Smith and John Carlos and Basketball legends Clyde Frazier and Ralph Sampson.

“We are proud to team up with Cara to celebrate Pride Month through this meaningful collection that will benefit LGBTQ+ organizations across the globe,” said Adam Petrick, Global Director of Brand and Marketing at PUMA. “Cara’s active voice as a leader and a member of LGBTQ+ community made her a perfect partner to collaborate with on this pride-inspired project. It’s more important now than ever to support each other and through this collection, it reminds us that we’re always stronger together.”

The collection is inspired by Cara’s passion to show love, hope and kindness toward one another while also giving back to the LGBTQ+ community and its members.

The PUMA x The Hundreds Windbreaker rocks a plaid print that would look at home at any 90’s concert, with a half-zip neckline and welt pockets. For a more contemporary look, try the camo PUMA x The Hundreds Reflective Windbreaker paired with PUMA x The Hundreds Reflective Shorts. Each clique is also present in the collection through an extensive range of unique tees, hoodies, shorts and tracksuits.

The 20/20 crew is represented by the RS-Pure x The Hundreds shoe, which merges past and present sneaker trends with a monochromatic black camo print and a suede Formstrip. The new line also incorporates PUMA classics like the Palace Guard, Performer Mid, Clyde and Leadcat, with a look tailored to reflect each clique.

Worn by PUMA ambassador Cara Delevingne, the shoe is made for those who are bright, bold and forward-thinking. This version of the Rise features a fully neon mesh upper and tooling, a semi-translucent upper cage, RS technology, and a very comfortable construction. The Rise Neon drops on PUMA.com, PUMA stores and select retailers on May 2nd.