PUMA’s first ever Neymar Jr. lifestyle collection features a range of footwear, including PUMA’s newest Wild Rider franchise, apparel pieces like hoodies, bombers, tees and cargo pants, plus a selection of accessories, beanies, caps and a backpack. Neymar Jr. was involved right from the start of the process; bringing ideas to meetings, sharing what he liked in terms of design, and even selecting materials.

“They really listened to me and understood what story I want to tell, since this is inspired by my past and who I am as a person, not as a football player,” says Neymar Jr. about working with the PUMA team. “We exchanged ideas about design and the details we integrated into the collection. I was well involved, and they really understood what I wanted to share.”

The most important thing to Neymar Jr. when going through the process was designing with comfort in mind, something that can be worn every day. While product designs are minimalistic, heavy fabric and premium details elevate the pieces.

“Neymar Jr. really wanted to make something that he would love to wear, so he wanted to do something for himself but also for his fans,” says PUMA Creative Director Heiko Desens. “That is why it's quite a toned-down look, so it's really attracting a cool crowd of people, which was our aim for this collection.”

The lifestyle collection tells Neymar Jr.’s history through its graphics, the coordinates are from São Vicente, his hometown in Brazil. The word “Blessed” which he has tattooed on his back serves as a centerpiece for the collection, using the word throughout the items feels special to him, as it's a word that describes gratitude and how he feels about his life and career. The designs even include one of his favourite phrases that really speaks to his own life mantra, “It's not always all about being the best or the greatest but instead, to inspire future generations.”.

PUMA’s RE.GEN line is inspired by the idea of regeneration in an urban world. The aim is to create a line constructed from textile industry waste and recycled materials, broken down and crafted into usable, non-virgin fabrics. This season, silhouettes feature neutral and minimalistic options as well as pieces with bright pops of color and graffiti-inspired graphics for a truly unique, urban look.

RE.GEN uses recycled materials in all line pieces. Apparel styles are made with at least 20% recycled cotton and all footwear features a minimum of 20% recycled material on the upper. Many of the items are adorned with graphics, including the message “Reduce. Reuse. Regenerate.”

The line offers unisex and women’s specific styles in a range of footwear, apparel and accessories. Items like the bright all over print leggings with a graffiti print and PUMA branding offer a bold, stand out look. Unique silhouettes like the women's jumpsuit and unisex cargo pants offer more muted options in neutral colors. Further apparel items include tees, hoodies and a mock crew. The extensive footwear selection includes popular styles like the Wild Rider, Mirage Sport, and Suede. Completing the line, the accessories range includes bags and a bucket hat.

PUMA is committed to reducing its environmental impact and living up to its code of being “Forever Better.” RE.GEN is designed for this shared mindset, created in an effort to reduce and regenerate textile industry waste. To learn more about PUMA’s commitment to sustainability, visit about.puma.com/forever-better.

The debut PUMA x LIBERTY collaboration plays on the enduring heritage of both brands, bringing them together to create a unified story. Using the famous Liberty floral prints in a wild garden theme, the collection brings a very fresh and feminine look to PUMA silhouettes.

Inspired by the idea that flowers are often turned to in times of trouble, the collection takes on the theme of ‘Still Growing’—celebrating the women who, much like a wildflower, are still growing and thriving despite it all.

Known for their unique prints and exquisite craftsmanship, Liberty has been paving the way for high-end fashion and luxury homeware since 1875. The iconic brand instantly conjures up images of florals, heritage and a distinct sense of Britishness. Over the years it’s built a legacy dedicated to discovery and design all underpinned by the arts and crafts movement much loved by its founder Arthur Lasenby Liberty.

Inspired by a variety of Toile de Jouy patterns and Asian style landscapes discovered in the Liberty archive, the bespoke Liberty print that decorates this collaboration features a graphic yet intricate scenic vista, and was hand painted by Liberty’s in-house team of artists in London, exclusively for PUMA. Named “Wild Garden,” the landscape print features a wide range of jewel-toned flora & fauna and is inhabited by exotic birds, butterflies, deer, rabbits, pink horses and even a Liberty puma.

The collection includes a wide range of both fashion and training footwear, apparel, and accessories. Embroidery and vibrant colors add a bold and feminine touch to PUMA’s footwear styles; the selection includes the Wild Rider, Basket, Cruise Rider, Suede Mayu, and for training, the Forever XT, which offers an instant cushioning and a responsive ride. The apparel items expand beyond PUMA’s classic silhouettes, with unique pieces like a reversible kimono, a flowy floral dress, and a performance leotard. The accessories offer a subtle touch of floral for any look with a cap, shopping bag, and mini purse offering.

The collection look book and campaign images were shot on an all-female crew, profiling bold and confident women from across a variety of fields to celebrate their success, each in their own unique look.

Campaign videos showcase this female crew and their thoughts on who inspires them, the key to always growing, and what makes them feel unstoppable. Using bold visuals and bright colors, the PUMA x LIBERTY collaboration flips the soft connotation of florals for a collection that reflects the strength of the wildflower and today’s fearless, powerful and creative women.

Pure freedom with your hair blowing in the wind while curving up and down the serpentine roads was granted when Porsche launched their first Targa version on the IAA in 1965 before the production started in 1966. The removeable roof top construction and the fold-down rear window kicked off a new chapter of the remarkable silhouettes of Porsche. PUMA is diving into the legacy of Porsche Targa devoting an entire collection towards the era of the iconic firmly mounted safety bar which is implicated in the logo of the full range. Zoomed in graphics of the legendary first generation of the 911 Targa adorn the Statement Graphic Tee and Long Sleeve Tee coming in Ivory Glow, PUMA Black and Intense Blue. The lettering of Porsche and Targa running through the entire collection is enhancing your customized look.

If temperatures are dropping on your ride through the Alpes PUMA is supplying the Statement Jacket with Teddy Fleece keeping you warm in style. Ripstop overlays used throughout generate a more outdoor look featuring removeable sleeves. The blend of loud colors like Blue Atoll of the Statement Hoodie with a removeable Kangaroo Pocket as well as modest hues offer a portfolio for everybody.

The PUMA x BUTTER GOODS collection is all about an appreciation for vintage sports marketing. It harks back to the heyday of sporting clubs, vintage tennis teams, and bold ‘90s skateboard merch in a way that feels fresh and contemporary today. The collection embraces a cultural moment where across professional sportswear, vibrancy, personality and authenticity won out over clinical minimalism. Campaign images play on this theme and feature a '90s-inspired teen skateboarder’s bedroom filled with kitschy items that bring about a sense of nostalgia and feel for the era.

The design direction is heavily influenced by the era in which Butter Goods’ founders grew up skating in, full of bold colors, baggy cuts and technical fabrics and finishes. The designs take influence from the past but reinterpret them in a contemporary streetstyle approach. Mixed with PUMA’s sport heritage and classic silhouettes, the collection combines premium materials and bold prints presented in a ‘90s inspired, multi-colored palette.

“When the opportunity to work with PUMA came about, we were so excited to work with a brand with such a rich history and deep archives,” say Butter Goods’ founders. “The most exciting thing about the design process is the discovery both for us as the people designing but also in the finished product for customer.”

Classic PUMA footwear styles are included in the collection, with the Slipstream, one of PUMA’s most iconic basketball silhouettes from the ‘80s, brought back in a leather upper with perforation detail. The sneaker comes in black and white options, with green nylon piping on the formstrip, a co-branded tongue, and suede detailing. Previously released in a cream colorway, the PUMA x BUTTER GOODS Basket VTG comes in two additional colorways with a unique corduroy upper, in blue and orange options.

The PUMA x Animal Crossing: New Horizons crossover takes cues from the beloved game; the collection’s streetwear silhouettes are reimagined with natural colors and authentic graphics from the fun franchise. The resulting collaboration is ready for anything, with styles for both adults and kids, including some of PUMA’s most distinctive shoe silhouettes, Suede, Wild Rider, and Future Rider.

PUMA’s timeless style, the Suede, features a beige hairy suede upper, triple formstrip with printed graphics on the top layer, translucent sole with graphic imprint, tongue label with debossed co-branding, a leaf hangtag, and a canvas lace bag inspired by the bell bag with additional laces.

The Wild Rider silhouette is inspired by the movement and motion of city life. The collab version has a beige nylon upper adorned with an Animal Crossing resident print with green, blue, and sand suede overlays, a translucent formstrip on the side, an embroidered leaf on the heel and a debossed lace tag with PUMA’s logo.

The pack is not complete without the Future Rider. Constructed with nylon, canvas and suede overlays, this silhouette features a debossed leaf graphic on the heel, taken directly from the iconic Animal Crossing logo. The side TPU piece includes a graphic which alludes to the game’s design elements, as well as the canvas lace bag with additional laces to customize your look.  

Your island escape wouldn’t be complete without some sharp adventure-ready outfits; short and long sleeve tees, hoodies, shorts, and sweatpants all in the signature color palette of the game, in addition to spotlighting some of its most well-known residents and elements. Just don’t forget your boarding pass.

The collection will feature two styles. The ZENO is a 4-in-1 stroller which can be pushed, pulled, or even attached to a bike or skis, while the AVI is a lightweight sport stroller, ideal for running. Both products feature reflective elements and protective PUMA ‘stand guards’ on strategic areas of the strollers, to allow for optimal visibility at any time of the day.

“This year, PUMA has introduced innovative technologies, such as NITRO Foam, and launched a whole new family of performance running shoes,” said PUMA CEO Bjørn Gulden. “A perfect addition to these are the products that we created together with CYBEX . The two strollers are running products for parents who want to keep up their active lifestyle.”

Craft and speed meet ultimate control. Wrapped in fresh-white premium leather, the special edition FUTURE Z 1.1 and the ULTRA 1.2 are treated with proprietary Lazertouch technology to provide laser-guided touch on the ball at any time, pitch or pace. The patented Lazertouch technology integrates specially crafted textures at key contact zones for superior grip on the ball in all conditions.

The FUTURE Z 1.1 has been crafted to enhance the playing style of the world’s most creative mavericks. Built around an adaptive FUZIONFIT+ compression band, the boot provides optimal lock-in and support for explosive movements. The premium leather upper enhanced with Lazertouch technology combine to provide superior touch and control. A cutting-edge Dynamic Motion System outsole has been developed for advanced traction to drive the opposition craZy.

Engineered for lightning speed, the ULTRA 1.2 will See Them Later. Super-soft meets ultra-fast with the ULTRA Lazertouch edition providing superior stability, durability and traction for explosive forward motion. The white leather upper combines with a lightweight Peba SpeedUnit outsole, inspired by PUMA’s track running heritage. The soleplate combines subtle spikes in the forefront and V-shaped studs configured for devastating speed and acceleration. 

MMQ, short for “Macht’s mit Qualität” translates to “Made with Quality.” This theme serves as the inspiration for elevated apparel and sneakers within the line. Ushering in a new era of subtlety and quality, this season of MMQ is inspired by minimal Scandinavian design sensibilities featuring expert craftsmanship and elevated construction. Streetwear classics are reinterpreted and refined for modern day in this classic collection.

The timelessness of the MMQ collection is the perfect fit for the legacy of Thierry Henry. The French football legend has become one of the two first players to be inducted into the Premier League’s Hall of Fame, and to this day, his name is synonymous with a distinctly European charm and elegance. He knows how to make a bold statement without shouting about it through his classic and refined style. The high-quality materials, muted tones, and contemporary fits used in the MMQ collection reflect the on and off pitch qualities of Thierry.

“Who is the judge, quality is what you like, quality is what you live for, quality is what represents you,” said Thierry Henry when asked what quality meant to him.

Product designs feature clean lines, muted colors, and elevated materials for a premium take on classic streetwear. Footwear is infused with a material mix including soft-touch textured suede in a color palette of neutrals with purple and orange accents. Styles are given a whole new look and feel for the MMQ collection, including classics like the Suede VTG, Easy Rider, Ralph Sampson, Slipstream Mid, and Suede Crepe as well as newer styles like the Suede Mayu, Mirage Sport, and Wild Rider.

The apparel is rooted in functionalism and honors the classics of street and sportswear while reinterpreting them for the modern minimalist. Hooded sweatshirts, pocket tees, and sweatpants are built upon not to make them different, but to make them better. Premium materials, minimalistic designs and a muted color palette make the apparel items fit seamlessly into any look.

Campaign images of Thierry Henry were shot by Danny Kasirye, a Ugandan-British photographer and director based between London and New York. He has recently broken out with a series of high-profile shoots, with a unique perspective on fashion photography, animated by his constant search for non-conformity and authenticity. As he does with all his subjects, Danny had Thierry turn the camera on him at the end for a few candid shots.

Hailing 53 years of heritage and legacy, the KING Platinum 21 is made for the modern mavericks. The most iconic football boot is back and better than ever. As football gets faster and faster, control is key, so the reengineered KING takes its signature look and upgrades your game to the next level.

The KING Platinum 21 features the brand-new KINGForm technology: a rib structure that fuses to the super-soft leather upper in key contact areas to deliver superior touch and increased responsiveness. The new KING combines an aggressive MoveKontrol Plate outsole for optimized traction and a brand-new, specially crafted KomfortSystem for next-level comfort with super-soft anatomical padding and a knitted tongue for a natural snug fit.

The FUTURE Z 1.2 Tech Edition has been engineered for the ultimate laceless lockdown so you can defy every challenge on the pitch. The FUTURE Z Tech has been crafted to enhance the playing style of the world’s most creative playmakers. The upgraded FUTURE Z includes an advanced FUZIONFIT X compression band featuring 100% Sorona yarns, delivering an all-new updated knit pattern for enhanced compression to create the ultimate laceless experience. The new upgrades to the compression band provide the perfect fit and mid-foot lockdown with optimal breathability.

The FUZIONFIT X band is fused to an asymmetrical Dynamic Motion System outsole for optimal lock-in and support to drive the opposition craZy. The upper is made of an innovative knitted material coated with a thin layer of GripControl Pro to provide superior touch and ball control. 

“The new FUTURE Z has been elevated to a whole new level with innovative technology and materials,” said Florian Nemetz, Senior Product Line Manager Teamsport Footwear. “With the updated FUZIONFIT X compression band there is no need for laces. The band locks the foot into place for a sensational, unique fit that players won’t have experienced before. Combined with the lightest and most technical ULTRA ever, the Tech Pack is the ultimate in innovation.

” The all-new ULTRA SL Tech Edition speed boot has been crafted to unleash your straight-line speed so you can See Them Later. The ULTRA SL features an ultra-thin woven upper with super-lightweight yarns for optimal lightweight support. The upper is combined with an ultra-lightweight PEBAX outsole for lightning-fast acceleration and the upper features a special GripControl Pro skin that provides an enhanced texture for decisive command over the ball.