Linking up with LBN Team member Dany Neville, Valtteri spent an afternoon on the track. “The sound of the V8 is incredible, and you can smell the melting rubber from the tires. It’s really really cool,” explained Valtteri.

“I’ve taken part in a lot of rallies - I suppose I have done some drifting in a way - because the techniques of car control are very similar; but I haven’t done anything like this before with a proper drift car and on an asphalt drift track.”

Bottas continues: “I’ve been driving cars since I was six years old, so that for sure helps - but for sure the things that helped me the most is my experience from rallying. In rallying you are always sliding the car and controlling the throttle, the weight transfer, the balance, and everything very differently to how you would drive an F1 car.”

The capsule, designed as much for the terraces as it is for the street, marks a new chapter in the long-standing partnership between PUMA and AC Milan. The campaign features long-time PUMA ambassador, World-Cup winner, and current AC Milan striker Olivier Giroud whose strong professionalism, sense of fashion, and natural panache suit the collection to a tee.

The new streetwear capsule collection has been inspired by the next generation of AC Milan fans and it mixes the tradition and style of an iconic football club and a city worthy of its “fashion capital” status with modern design, underlining the Club's innovative spirit and vision, which has future generations at its heart.

PUMA is the official Team Supplier of the Mercedes-AMG Petronas F1 Team since 2012. The global sports company is assisting the seven-time consecutive Constructors´ and Drivers´ World Champions with the highest performance and safety standards of race gear. PUMA is offering the special edition Speedcat Pro Spectra race boots of Mercedes-AMG Petronas F1 team driver Lewis Hamilton.

Full throttle performance is guaranteed with the upper and inner lining of the PUMA Speedcat Pro made of lightweight fabrics that don’t compromise comfort and ensure protection against fire. Further weight reduction comes in the form of heel support made of real carbon fibre counter. The low-profile rubber outsole and the EVA wedge provides absolute control of the pedals with the right amount of comfort while keeping the shoe light and nimble.

The collaboration features a new logo that is symbolic of the partnership, bringing together Dua’s name and the PUMA formstrip which transforms into an iridescent butterfly.

“For me butterflies are more than just beautiful creatures, they represent so much, like transformation, hope, and metamorphisis, over this past year the butterfly has become especially symbolic and meaningful to me” said Lipa. “The name of the capsule, ‘Flutur’, is the Albanian word for butterfly. I chose it to pay homage to my heritage while also celebrating this new beginning with PUMA.”

The iridescent logo is the centerpiece of the capsule, predominantly featured on the easy-to-wear silhouettes including black and white baby tees, as well as a black oversized hoodie. The highlight of the PUMA x Dua Lipa “Flutur” capsule is the Mayze, one of her favorite shoes from the brand. The triple-black leather Mayze Flutur has a stacked midsole, zig-zag stitching on the formstip, Dua Lipa’s signature logo on both the tongue and the insole, in addition to two lace options.

Founded in Norway more than 140 years ago with the creation of waterproof gear for sailors, HELLY HANSEN is a global leader in sailing and performance ski apparel, as well as premium workwear. This season’s PUMA x HELLY HANSEN collaboration was born at the intersection of technical running and adaptive function, taking a winterized approach to product creation. Pushing the limits of conventional design, pieces sport a neutral color palette and performance-inspired detailing.Using winterized materials, the performance running products include a range of jackets, tights, and footwear ready for the cold weather months. Key pieces include:

Velocity NITRO Helly Hansen is at the cutting-edge of winter running. Made to run any distance, anywhere, this shoe was made with NITRO foam for superior responsiveness and ultimate cushioning. With an innovative material that is breathable yet insulated, plus strategically placed PUMAGRIP ATR for multi-surface traction, this shoe is designed to take you anywhere. Reflective detailing provides additional visibility for running when the days shorten.

• NITRO: LIGHT & RESPONSIVE: Advanced foam technology providing superior responsiveness and cushioning in a lightweight package.
• PUMAGRIP ATR:  HIGH TRACTION RUBBER: Durable rubber compound that provides multi-surface traction
• REFLECTIVITY: Strategically placed, reflective hits for running in low light conditions.

• DRY: Highly functional dryCELL materials draw moisture away from the skin to keep you dry and comfortable.
• SUPPORT: High-impact support offers an easy, lightweight feel.#
• COMFORT: Flatlock stitching decreases friction and increases comfort during exercise.

• DRY: Technical material constructions are engineered to help protect against rainy conditions and keep you dry.
• MOVEMENT: Hidden waistband-zip pocket offers a secure storage solution on the move.
• PROTECTION: Water repellant fabric for protection against the elements.
• FUNCTIONALITY: Thumb holes and watch window for convenience and easy access.

• DRY: Highly functional dryCELL materials draw moisture away from the skin to keep you dry and comfortable.
• COMFORT: Flatlock stitching decreases friction and increases comfort during exercise.
• REFLECTIVITY: Strategically placed, reflective hits for running in low light conditions.
• MOVEMENT: Back zip pocket offers a secure storage solution on the move. FIT: Adjustable waistband provides a personalized, secure fit through your run.

The PUMA Archive is a sportswear and sneaker fan’s dream. This never-ending source of design inspiration serves as a creative treasure trove for new ideas and the basis of The NeverWorn capsule. Never worn and preserved for decades, deadstock products gain an authentic and visually satisfying look over time, an effect which has been replicated across The NeverWorn sneaker offering. Designs come in a modern fabric mix combined with vintage-looking looking materials, retro detailing, and graphics.

“The Archive is our passion and symbolizes for me the most important thing: to learn from the old to create something new – without heritage there is no future,” says PUMA Chief Archivist Helmut Fischer. “You show the people what we already had, and as time goes on, we create something new out of it. The Archive is PUMA’s soul out of which those new products are being created.”

Given its growing popularity, in 1988 (just one year after the basketball launch), lifestyle models such as THE BEAST and SLIPSTREAM SNAKE were also released. These lifestyle models gained notoriety in Japan, eventually leading to Made in Japan versions in the early 2000s. PUMA pioneered the lifestyle space with THE BEAST shoe with the use of faux snakeskin, leather, and faux fur in the unique and eye-catching design.

In 2021, the shoe has been re-issued for today’s consumer, staying true to its 1980s basketball heritage. The Beauty and the Beast pack is a reference to the Japanese iterations of THE BEAST in the past. The modern designs take a new play on the beast name and pay homage to the storybook tale – the inspiration is clear throughout, playing with key elements that allude back to the menacing beast and the charming beauty.

Ederson’s custom gold FUTURE Z 2 gloves have been engineered for extreme comfort and optimal fit. The gloves feature a Latex Upper for optimal stability and enhanced punching with a duo super-soft 4mm Latex Palm for exception grip in all weather conditions. The FUTURE Z 2 has a specially modified Thumb Wrap for increased catching surface area and a Knitted Backhand for seamless construction and optimal fit.

Jordan Pickford’s Golden Glove edition of the ULTRA Grip 1 Hybrid Pro features 4mm Ultimate Grip Latex with an additional layer of cushioning on the palm for superior grip and provides optimal surface area for catching in all weather conditions. The gloves integrate a Latex Backhand for optimal stability and support when punching the ball and utilize a Latex Wrist Strap for wrist lockdown with a lightweight textile material for lightweight comfort.

In 1948, Rudolph Dassler set out to create the fastest sports brand in the world. 20 years later, Rudolph applied this vision to a football boot and kicked off a dynasty, a never-ending pursuit of on-pitch excellence and elegance.

In tribute to Rudolph’s days working as a laundry boy, a job that set him on the path toward founding the big cat, PUMA reissue the classic KING with laundry-inspired care labels, premium materials and gold metal charms.

The KING Top Dassler Legacy brings back the iconic KING fold over tongue and custom premium leather with the classic double stitching and silicone backing. The boot features a conical stud configuration with translucent tips and a lightweight outsole for superior traction. The slick white KING integrates gold accents and the original Dassler branding – celebrating a legacy of innovation and broken records. The Legend is Back.

The PUMA x MAISON KITSUNÉ collection stays true to its clean, aesthetic style and extends its Japanese-French heritage from the first season onto its second. Designs take inspiration from Japanese streetwear and are elevated with touches of French elegance. This simple yet elevated streetwear collection includes apparel, footwear, and accessories.

This chic collection includes subtle, embroidered details and a color palette of lighter tones. Maison Kitsuné’s signature Fox logos can be seen throughout the collection. The footwear includes the Suede Crepe, a classic style in a tan upper with a light blue formstrip and a crepe sole, and the Mirage Sport, with unique lines, overlays, and constructions in a bright material mix. In addition to a line of elevated sweats, the collection includes a reverse bomber, waterproof poncho, trench coat, and cargo pants.

With a passion for all things beautiful, independent Paris fashion house Maison Kitsuné cultivates Art de Vivre – or “The Art of Living” – in all that they do. Striking a delicate balance between traditional Eastern and contemporary Western influences, they elevate basic staples with streetwise sophistication and a Parisian je-ne-sais-quoi.

Utopia is for everyone. It is for everything. It is unique to you while accessible and open to the masses. After two years that have reshaped minds, FC Planet Utopia is a project of pure escapism. Something that started in print and now lives in physical reality.

Following the release of the Soccerbible Summer 21 magazine under the concept of ‘Utopia’, PUMA and Soccerbible teamed with ACID FC to create something tangible that brings together cultural influences from football, fashion, art, design and music to launch a collection based on creativity, free-thinking and accessibility.

The goal of the collection is to be understandable yet inspiring in the way it conveys the message ‘you do you’. An expression of being unapologetically unique and different. Football is for all, and everyone has their own concept of Utopia.

The collection combines the best of PUMA’s core football performance apparel married with innovative sport styles to create something new and progressive. Whilst football is a tribal game there is a universal understanding and appreciation when sport mixes with subcultures. Whether that’s music, art, fashion or design, when the locality of football is taken out of the equation everyone is invited to fall in love with a club. That is the continued philosophy behind FC Planet Utopia. It is a football club with no fixed abode. It is wherever you want it to be, it is wherever you imagine it to live, and it is wherever you want to take it.