“I am thrilled to be featured in PUMA’s new esports collection,” said multi-media and esports personality, Erin Ashley Simon. “RKDO is a vibrant collection of comfortable and colorful pieces perfect for gaming, competing and wearing on a comfortable day out."



The collection features apparel for both men and women and consists of jerseys, hoodies, track pants, shorts, leggings and a camper. Each piece is designed with performance gaming in mind, including ergonomic design elements and playful touches, such as bright neon accents and kinetic patterns across many of the clothing items.

In a special surprise, PUMA and the BVB Foundation “leuchte auf” (light up) presented the new away jersey to the children of Nordstadtliga in Dortmund as part of their social commitment initiative.

The Nordstadtliga are a street football program in the north of Dortmund that supports children and young people of different ethnic, religious and cultural backgrounds and integrates them into social structures through sports. The members of the Nordstadtliga received the new BVB jersey and PUMA product in a special presentation as part of the year-round street football league.

The new Borussia Dortmund Away jersey combines 100% recycled polyester with advanced PUMA dryCELL thermoregulation technology to ensure uncompromising fit and mobility, keeping the athletes dry and comfortable. The jersey integrates an ultra-light jacquard structure into the back of the jersey to enhance breathability during intense performance.

The Faster Football pack is equipped with the latest technical upgrades and boldest colors to take you from fast to first. The new pack will be seen on the feet of leading PUMA gamechangers Neymar Jr., Antoine Griezmann, Kingsley Coman, Nikita Parris and Dzsenifer Marozsán. The FUTURE 1.2 has been engineered with zero compromises so you can defy every challenge on the pitch. The next generation FUTURE has been crafted to enhance the playing style of the world’s most creative mavericks.

The FUTURE Z 1.2 provides the ultimate fit and agility by fusing a mid-foot adaptive FUZIONFIT+ compression band to an asymmetrical Dynamic Motion System outsole for optimal lock-in and support to drive the opposition craZy. The upper is made of an innovative knitted material coated with a thin layer of GripControl Pro to provide superior touch and ball control.

The “From Milan to the World” initiative, created by AC Milan’s Fondazione Milan, in partnership with PUMA, will give Rossoneri fans across the world the chance to vote to support a socio-educational project out of six proposals that will be presented in September, alongside local and international non-profit organizations. The end result will be the development of the selected program, linked to one of the six cities chosen for the initiative: New York (USA), Rio de Janeiro (Brazil), Kolkata (India), Melbourne (Australia), Nairobi (Kenya) and Milan (Italy).

Fondazione Milan was set up in 2003 with the aim to spark positive change in the community. The foundation continues to grow as more fans, partners and club legends join the cause, helping to expand the reach of the various initiatives implemented across the world.

Casper Stylsvig, AC Milan Chief Revenue Officer said, “We are proud to be launching this Away kit with our partner PUMA and celebrate the work of our Fondazione Milan, who does an incredible job helping people in need at a local and international level. The jersey itself looks very elegant with its golden color and geometric pattern, but most importantly it will help us bring some change into the world through the “From Milan to the World” initiative, which will launch in the near future. This is something we are particularly proud to be able to do as a club, because it fits perfectly within our social responsibility journey, which remains a very important aspect of our work at AC Milan, both on and off the pitch.

Valencia Spread Their Wings. Sparked by Valencia football folklore, PUMA breathes new life into a modern classic. Reinterpreting an iconic design from the 2003/04 season, the new Home kit weaves a striking new pattern into a white shirt with black sleeves to create an instantly recognizable graphic inspired by the Valencia bat.

Here Comes History. For the new season PUMA and Valencia reboot a historic away look. Used as the team’s secondary color between the 1930’s and 1980’s, Rio Red makes a welcome comeback in the new Away kit. The retro style is invigorated by a futuristic all-over pattern drawn from the club’s legendary bat symbol.

The new Valencia Home and Away jerseys combine 100% recycled polyester with advanced PUMA dryCELL thermoregulation technology to ensure uncompromising fit and mobility, keeping the athlete dry and comfortable. The jersey integrates an Ultra-light jacquard structure into the back of the jersey to enhance breathability during intense performance.

The new Valencia Home and Away kits are be available from July 16 at PUMA.com, PUMA stores and at select retailers worldwide.

Romero Britto is the founder of the Happy Art Movement. He has created an aesthetic all his own, shaped by love, hope, and happiness. The debut of PUMA x BRITTO® reflects this optimistic view of the world, with vibrant colors and bold patterns.

“PUMA and BRITTO® share in common the goal of bringing to the world fun, happiness and love,” says Dr. Lucas Vidal, global CEO of the BRITTO® and Romero Britto Fine Art brands. “Collectively the two brands have blended Romero’s iconic Happy Art with PUMA’s innovative and cool designs to create incredible consumer products that will soon be enjoyed by the whole world. As Romero Britto always says, art is too important not to share.”

The PUMA x BRITTO® collection brings the art of streetwear to sweatshirts, tees, sweatpants, and footwear. The designs take inspiration from the artist’s dynamic graphics and vibrant colors to create a ‘90s inspired collection, featuring accents of purple and orange in a bright and happy display. Campaign images were shot in Miami at the boardwalk and in Britto’s studio. Romero Britto himself makes an appearance in a few of the shots, wearing the collection’s bright take on the Wild Rider.

"It has been an incredible and exciting journey to work and collaborate with one of the most prestigious and fun global brands of modern times,” says Romero Britto.

The memory of the legendary 93:20 season echoes through the new Home kit as a striking all-over repeated graphic of a digital clock paying tribute to the remarkable generation of players and the last-minute strike that sealed the league in a way no football fan could have predicted. The Home jersey is complemented by sky blue shorts and hooped socks to complete the look.

For Manchester City the 2011/12 season was a thriller, it started with an array of exciting signings and ended with 93:20 - a momentous goal that secured the club’s first Premier League title, marking the climax of the league’s most remarkable season and the beginning of a new era for Manchester City. Since this historic moment, City have gone on to win the Premier League title five times in the last ten seasons.

“Witnessing that moment is something I will never forget. When the goal went in, we knew we had just seen greatness, something special”, said Micah Richards, Manchester City legend. “The league was hanging in the balance and then to secure it in the final minute, in that fashion, I don’t think will ever be replicated. The new kit is a perfect tribute to one of the greatest moments in City’s history”.

This Wild Rider brings a whole new dimension to the latest addition of PUMA’s Rider family, with fresh layers of material for a raw, edgy look and futuristic circles at the midsole. Neymar Jr. wears the latest Wild Rider in the new mono-red colorway that adds a summer-inspired pop of color to any outfit.

The shoe’s design is inspired by the movement and motion of city life – always going forward, further, faster, and beyond. It features a nylon upper with suede overlays and a leather formstrip, along with TPU details on eyelet and heel and the signature Rider foam.

The latest Wild Rider drops on PUMA.com, PUMA stores and select retailers on July 21st.

The blue jersey is infused with an array of blue hues echoing the different facets of Marseille. The jersey is futuristic and modern in design and features a special ‘M’ logo created for the jersey in tribute to Marseille and the OM Foundation. The logo is displayed on the back of the jersey with each of the four bars representing one of the fundamentals of the foundation. The look is completed with navy blue shorts and socks.

Olympique de Marseille is an integral part of the community and is large part of people’s daily life in the city. Together with the club, PUMA has supported on various projects dedicated to hospitals, children and amateur clubs. The club takes pride in giving back, a commitment that has taken shape with the creation of the OM foundation enabling the club to invest in education, employment, entrepreneurship, sports and culture.

The eye-catching ball for the big occasions combines a Lemon Tonic and Dark Yellow base with splashes of blue for high-visibility and to encapsulate the vibrant energy the ball brings to the pitch.

The ADRENALINA match ball is the perfect ball for accuracy and rapid action. It symbolizes the creation of energy brought to the game by PUMA players such as Luis Suárez, Antoine Griezmann, Jan Oblak, Raphaël Varane, Suso and Marc Bartra.

The ADRENALINA design provides optimal visibility on pitch and due to its eight large panels, permits exceptional connection with the ball enabling pure touch and striking capabilities. The ADRENALINA is FIFA approved, a synonym for high performance with a fresh new design that incorporates cutting-edge technology and high frequency molding to provide perfect sphericity, maintaining the balls shape and reducing water absorption. The aerodynamic surface is 1.2mm textural 3D PU, making it more resistant to abrasion and wear. POE foam is added to increase touch sensitivity, providing a firmer feel and better bounce consistency. 

These playful kicks stand out with fun color blocking and a stacked sole. The latest edition gives a bold look in a display of pink, yellow and green. Paired with a matching jacket and biker shorts, Winnie shows off the perfect summer ready look.

“I love bright and bold looks so it’s perfect for me and brightens up my looks on my days off,” says Winnie.

The Cruise Rider is a women’s specific style made for those who are making big moves. This kick is a step above the rest with fun color blocking, a dynamic material mix, and a stacked outsole. The silhouette features a slightly higher midsole with sculpting details, a TPU piece in the back, and Rider foam for the ultimate comfort.

The Cruise Rider is part of PUMA’s She Moves Us platform, which uses its top female brand ambassadors to celebrate the women who have moved culture and sports forward and to inspire other women around the world. To learn more, click here.

Bold and energetic! PUMA carries the inspirations from the track and translates it into the latest Red Bull Racing Lifestyle Collection. The all over print graphics of the Street Collection fusion the silhouette of dynamic bull with technical car illustrations. New oversized silhouettes of the street hoodie, tee and sweatpants melt with block paneling generate a casual and eye-catching look.  

A new retro approach is added to the range by the latest franchise of PUMA called Speed Driver Series (SDS).  The inspiration is driven by the looks of historical race suits. Colour blocks mixed with racetrack icons set the SDS up for classic simplicity delivering a new motorsport retro range. 


Besides newness PUMA is sticking to their signature Red Bull Racing T7 collection featuring the iconic stripe on the side of the sleeves with fresh color blocking. The core, double bull and essentials ranges are complementing the entire collection with a blend of simple looks and the Red Bull Racing Logo.


Full grip performance is guaranteed by the PUMA x Red Bull Racing RS Connect. The footwear rides the wave of technological transformation with a future design featuring overlays in the upper and a unique tooling. The shoe is coming in the signature Red Bull Racing colors. Filling up the Red Bull Racing garage with the finest kicks PUMA is offering additionally the Roma Via, RBR R-Cat Machine and RBR X-Ray 2 footwear on the shopfloor.