The partnership will be central to Aston Martin Aramco Formula One® Team’s vision of delivering world-class performance on and off the track, equipping drivers and the team with high-performance racewear and footwear designed for peak functionality.

PUMA has written sports history for more than 75 years, creating iconic moments with the world’s greatest athletes including Usain Bolt, Pelé, Yaroslava Mahuchikh and Armand “Mondo” Duplantis. Speed is PUMA’s superpower, and the company has developed performance gear in motorsport since the 1980s, outfitting several Formula 1 World Champion teams and drivers since then. The company’s unique blend of sports and culture, which includes working with some of the most influential artists such as Dua Lipa and Rihanna, can also be seen in PUMA’s motorsport-inspired collections created with A$AP Rocky.

PUMA will support Aston Martin Aramco in bringing “the heat to the street” by fusing cutting-edge design with street-ready style. Exclusive collaboration capsules will feature limited-edition fanwear and trend-forward collections, inviting fans to immerse themselves in the action when it launches globally in the 2025 season.

PUMA car branding will debut on the AMR25 when it is launched ahead of the 2025 F1 season.

Lawrence Stroll, Executive Chairman, Aston Martin Aramco Formula One® Team said: “We are excited to welcome PUMA to the Aston Martin Aramco family. This partnership celebrates our shared drive for innovation, speed, and precision – values that resonate with fans around the globe. Together, we are shaping a new way for fans to connect with

our team, and we are excited to see how this collaboration comes to life in 2025.”

Arne Freundt, CEO of PUMA, said: “Partnering with the Aston Martin Aramco Formula One® Team marks a significant milestone in our long-standing history of motorsport. Just like the team, PUMA is committed to advancing the sport through cutting-edge innovations. We are excited to support Aston Martin Aramco’s success by providing high- performance racewear, and to inspire the team’s fans with premium products and compelling stories from the world of motorsports.”

The PUMA King Indoor will be making its return on November 23, 2024, and will be available at select retailers globally, including Voo Store, Bodega, Slam Jam, LN-CC, SSENSE, and Beams. 

This consumer event featured DJ performances by A$AP Rocky himself, A$AP Lou and SS4K, as well as customization stations, interactive photo moments, giveaways and more.

The night-racing and neon lights inspired collection continues to push the boundaries of footwear design with a striking new Mostro 3.D colorway, as well as a restock of his take on the Inhale Sneaker, which has been re-engineered with an allover distressed treatment and custom embroidery.

The collection is available now on PUMA.com, PUMA retail stores and select global retailers. 

The PUMA x Felix the Cat Suede is available starting November 9, 2024, from PUMA.com, PUMA flagship stores, and selected PUMA stockists. 

A Vida: The Lifestyle of Ayrton Senna. When not blazing through the circuits, Senna found solace in the serene coastal town of Angra dos Reis, a lush paradise on the edge of the Atlantic Ocean and the cherished retreat of the Senna family. A Vida offers a window into Senna’s life off the track, highlighting his connection with nature, his mindfulness, and his love for sports in a relaxed, casual setting.

Key pieces in the A Vida collection features an old-school jacket paired with track pants, reflecting Senna’s laid-back yet always athletic approach to life. It also include a crewneck sweatshirt with subtle embroidery, as well as a graphic tee with a striking Senna-inspired design on the back. 

The A Vida collection is inspired by the man who found joy in both sport and simplicity, and celebrates the legendary driver’s conscious and balanced lifestyle. A collection that captures Senna’s enduring legacy beyond racing.

Designed for gals and ghouls of all ages, this limited-edition collection brings together PUMA’s heritage of iconic sports footwear with everyone’s favorite spirit, Casper the Friendly Ghost. Just in time for Halloween, the partnership centers around a haunted take on the classic PUMA Suede.

Special details make the PUMA x Casper the Friendly Ghost Suede ready for trick-or-treat season. Starting with a ghost-hued Suede covering the upper, the collaboration features glow-in-the-dark accents on the laces, outsole, and upper, in combination with a lenticular tongue label, and an all-over print on the sock liner. The collaboration comes with special slogans throughout, reading “No Such Thing as Ghosts?” and “It’s Getting Freaky In Here.” Finally, custom packaging is included in the form of a Casper-themed shoebox and tissue paper.

The PUMA x Casper the Friendly Ghost Suede will be available just in time for Halloween starting October 25, 2024, at PUMA.com, PUMA flagship stores, and select PUMA retailers.

This tech-luxe range fuses Skepta’s distinct style and cultural influence with PUMA’s sportswear archive. Designed for the outdoors, through Skepta’s unique lens, the latest collection features stealthy Pertex-equipped outerwear, accessories, and a fresh mid-top version of the Skope Forever sneaker.

The Skope Forever Mid showcases outdoor-inspired details, including a leather upper, rope laces, and hiking-inspired lace stays. This iteration builds on the original Skope Forever sneaker, which debuted in May 2024, bringing early-2000s design into the present with a modern edge.

The Pertex Puffer and Pertex Vest offer zipped storage and feature the collection’s exclusive PUMA x Skepta badge. The Knitted Scuba Longsleeve, crafted with advanced 3D-knitting techniques, serves as a technical mid-layer, while the Graphic T-Shirt completes the apparel lineup with a uniform-inspired aesthetic.

Completed with black-out accessories like the PUMA x Skepta Grip Bag as well as the adjustable 5-Panel Cap and Boonie Hat.

Set against the dramatic backdrop of a rock formation, the campaign puts the Skope Forever Mid and the outdoor collection to the test.

The latest PUMA x Skepta collection drops on November 2, 2024, and will be available on PUMA.co.uk, at the PUMA Store on Carnaby Street and from select PUMA retailers. 

Yesterday, Rihanna held a press conference in Los Angeles, announcing her new FENTY x PUMA Avanti sneakers. Rather than a crowd of traditional press, she only accepted questions from kids. Inspired by football, Rihanna redefines what a “Soccer Mom” really means - fashionable, sporty-chic and comfortable. The new colorways of the FENTY x PUMA Avantis are available now at PUMA.com.

Get ready for a sneaker takeover! LaMelo is hitting the road to introduce his latest signature sneaker with PUMA on a high-energy North American tour, kicking off in Charlotte, the heart of Melo-mania, and making stops in Atlanta, Miami, and culminating in a grand finale in New York City. It's more than just the reveal of the MB.04, it's a celebration of LaMelo's meteoric rise and the undeniable impact he's made on the game.

The newest MB.04 design integrates LaMelo Ball’s personal branding, including the Phoenix logo and “1 1 1” motifs, creating a fierce and eye-catching appearance. This shoe seamlessly combines style and performance, making it a top choice for both basketball enthusiasts and fashion-forward individuals.

“The details and Easter eggs sprinkled throughout the shoe are my favorite attributes. It was a big design challenge to make a shoe that couldn’t be mirrored left to right and still make it look cohesive,” says Jeremy Salle Head of Design for PUMA Hoops. “The inspiration was based around this idea of ‘Be Melo’. The kids love Melo and a lot of them want to be just like him. It’s basically the idea of symbiosis. The kid puts on the shoe, and they are enveloped by all of Melo’s attributes, rarities and One-of-one-ness.”

Key performance features of the MB.04 silhouette include the 4D printing technology which allows zoned out durability and enhances the shoes breathability. Stylized TPU support in the forefoot have been incorporated for added stability throughout the silhouette. Each shoe includes a distinctive heel logo that connects to its colorway and story. Compression-molded EVA foam provides superior responsiveness and cushioning while maintaining a lightweight profile, an added benefit for hoopers. Engineered mesh upper, for added comfort, and a Melo-fied external heel cap have been included for a signature touch.

But the excitement doesn't stop there. To complement the on-court dominance of the MB.04, PUMA and LaMelo are also dropping a mind-blowing new colorway of the LaFrancé 1:1. This isn't just a sneaker; it's a statement. Dipped in an eye-popping all-over baby blue hue, the LaFrancé 1:1 embodies LaMelo's one-of-a-kind style with exaggerated lines and Y2K-inspired details. 

Prepare to be blown away as LaMelo and PUMA redefine what it means to be a basketball icon and a fashion trailblazer. This Hoops launch includes a variety of apparel pieces to accompany the shoe collabs. Launching on September 12th, 2024, the PUMA MB.04 and LaFrance 1of1 will be retailing for $50- $125 and will be available at Foot Locker, Kids Foot Locker, Champs Sports, PUMA.com, the PUMA mobile app, and the PUMA NYC Flagship store.