Continuing to re-shape the current trend zeitgeist, the latest Speedcat features lush suede finishing, optioned in “Light Blue/Navy” and “Haute Coffee/Frosted Ivory” versions. The aerodynamic low-top silhouette is finished with an embroidered cat detail on the toe, as well as logo hits on the tongue and above the Formstrip. Evoking F1 racing tires, both shoes ride on a black rubber sole unit. 

The archival Speedcat is portrayed alongside another thrilling, high-octane pursuit, as the 25-year-old silhouette is envisioned within the world of motorsports. Set in the badlands, the rebellious campaign, produced in collaboration with NAKED Copenhagen, depicts the Speedcat as an outsider, challenging the status quo of sneaker culture. Embodying female energy and fearless self-expression, stylist and creative Sierra Rena reappears as the muse of the campaign. 

These latest editions follow up on the original black and red Speedcat colorways that launched in June, nodding to the racewear uniforms of iconic F1 racing teams. 

Created in 1999, the lifestyle iteration of the PUMA Speedcat is based on fireproof racing footwear worn by Grand Prix drivers throughout the ‘80s and ‘90s. One of PUMA’s most heritage-rich and innovative designs, the Speedcat transcended its roots as a performance racing shoe in the adrenaline-fueled world of F1, before being embraced as a street-style icon.

The PUMA Speedcat Archive will be available starting October 12, 2024, on PUMA.com, the PUMA mobile app, at the PUMA NYC flagship store and select retailers worldwide such as NAKED Copenhagen, Kith, Atmos, END, SNS, and other exclusive accounts. 

This collection features a range of items, including crewneck sweatshirts, t-shirts, and sneakers, all adorned with graffiti-inspired patterns and bright neon accents. Each piece reflects the dynamic and eclectic spirit of Las Vegas, merging the high-performance ethos of BMW M Motorsport with PUMA’s renowned sportswear.
The footwear in this collection combines comfort and style, featuring neon details and graffiti motifs. The apparel selection includes crewneck sweatshirts, t-shirts, and sweatpants, each designed to make a statement with vibrant colors and street artinspired graphics. Accessories such as trucker caps complete the look, ensuring fans can showcase their love for both motorsport and urban art.

“Neon Energy” is more than just a collection; it’s a celebration of the artistic expression found on the streets of Las Vegas. By blending the worlds of high-performance motorsport and street art, PUMA and BMW M Motorsport have created a unique line that stands out in both style and substance.

The BMW M Motorsport Neon Energy collection is now available at selected PUMA stores, as well as online at puma.com

The inspiration for this collection draws heavily from the vibrant and electrifying atmosphere of Las Vegas Boulevard, also known as The Strip. This iconic location is renowned for its dazzling neon lights, bustling nightlife, and dynamic energy, all of which are captured in the bold graphics and striking color schemes of the collection.

The aim was to encapsulate the essence of Las Vegas by incorporating elements that reflect its unique character. The neon lights, which are a hallmark of The Strip, are represented through vivid color blocking and eye-catching patterns. These design choices are intended to evoke the sense of excitement and movement that one experiences while walking down Las Vegas Boulevard.

The collection includes standout pieces such as a Cap, a Hoddie, a Polar Fleece, Tshirts as well as the Velophasis sneakers and more. Each designed to make a statement whether you're cruising down Las Vegas Boulevard or lighting up your local streets.

This Scuderia Ferrari HP Neon Energy collection is now available in selected PUMA and Ferrari Stores, as well as online at puma.com and store.ferrari.com.

The Lights Out pack features the ULTRA 5 in ULTIMATE and CARBON editions with both featuring Unisex and Women’s Fits. The ULTRA gives you the speed and sensation of a finely tuned machine at your feet giving you a lightweight explosive edge. The ULTIMATE edition has a brand-new SPEEDSYSTEM outsole, with the CARBON edition integrating a custom SPEEDSYSTEM CARBON outsole made of carbon fiber, which makes it 32% springier than the non-carbon version, developed using engineering insights from PUMA Motorsport. Both versions integrate PUMA’s FastTrax stud design, precision-engineered to take you from kick-off to back-of-the-net faster than you can say: lights out. 

The FUTURE 7 is designed with an adaptive FUZIONFIT360 upper that provides the ultimate fit. Combining PWRPRINT, PWRTAPE, engineered dual mesh, and stretchy knit for a snug, supportive fit for 360-degree freedom of movement on pitch. 

For enhanced touch the FUTURE features 3D grip textures designed for ultimate ball control so you can every touch count. For optimal agility the FUTURE utilizes the Dynamic Motion System outsole to enhance stability, agility, and traction for rapid, unpredictable changes of direction.

The Lights Out KING lives up to its name with the combination of the non-animal-based K-BETTER™ upper material and the GRIPCONTROL 3D structure on the medial side for enhanced ball control, optimal touch, comfort, and durability. The lightweight outsole features an external heel counter, integrated stability spine, and conical studs, so you have as much control over your movement as you do over the ball.

As a step toward a better future, the uppers of the ULTRA, FUTURE and KING are made with at least 20% recycled materials.

PUMA continues to develop its Women’s Fit with a slimmer fit tailored to the anatomy of a woman’s foot, the new Lights Out pack Women’s Fit is designed to enhance comfort and performance for women playmakers, built different to support the women that make a difference on the pitch. 

Score the Lights Out pack on pre-sale from the 3rd October at PUMA.com and specialist retailers and available globally from the 10th October.

Handpicked from the archive, the Inhale Distressed was inspired by car mechanics in the garage finishing their days with grease stains and dirt all over their clothes. Both the Inhale and full collection pieces feature a distressed treatment, authentic racing design details, and A$AP Rocky x PUMA branding.

Rocky’s intention to push the boundaries of footwear design is brought to life through the Mostro 3.D, a monstrous and bold style using an innovative resin-based 3D printing process. 

The full collection includes:

As we’ve seen with his past campaigns, A$AP Rocky was hands-on throughout the entire creative process from product design to directing and styling the marketing campaign.  “It was about time that I put my own spin on some of the best footwear styles that PUMA has to offer,” said A$AP Rocky. “People have been asking nonstop about the Mostro 3.D since the fashion show so I’m excited to finally get them out. Then we also have the OG Inhale with hand-distressed fabric and custom embroidery/detailing, giving that worn look to tie into the rest of the apparel. I’m really happy with how these turned out and can’t wait for everyone to see what else we have been working on.”

The collection is available in the US at 10am EST on September 26th on PUMA.com, as well as select retailers globally including KITH, Dover Street Market, Maxfield, SNEAKERSNSTUFF, SlamJam, Nubian and more.

Comprising two colorways in “Vapor Gray/Frosted Ivory” and “Black/Strong Gray,” the Archive colorways feature a subtle faded finish, combined with technical ripstop material on the upper. The result is a timeless expression of the hybrid footwear design that nods to the shoe’s heritage in the late ‘90s while retaining a tasteful simplicity. 

A design that bridges the past and present, the low-profile Mostro also comes with defining features including its signature spiked sole and functional strap closure.  

First introduced in 1999, the Mostro’s name is an Italian word meaning monster, which captures the shoe’s experimental look that borrows from the sprinting spikes of the '60s and the chilled-out surfing shoes of the '80s. Recently, PUMA reached into the archive to bring back the Mostro, marking the convention-defying silhouette’s 25th anniversary. 

Accompanying the visuals for the recent Mostro Perf collection, the Mostro Archive is unveiled against the background of sunny Marseilles. 

The latest PUMA Mostro is available starting September 21, 2024, at selected retailers worldwide including KITH, Slam Jam, END. Clothing, SSENSE, SNS, and Atmos.  

The game-ready range draws inspiration from in-game designs such as the hexagonal arena and rank badges, featuring energetic graphics and high-density prints. Each piece showcases elevated details, textures, and materials. A carbon-fiber motif throughout the apparel nods to the special paint finish in Rocket League, while the footwear takes cues from the game's iconic cars and teams. With blue and orange colorways, every item lets you choose your side. 

Designed for the arena and for the streets, PUMA x Rocket League is highlighted by pitch-inspired silhouettes like Football Jerseys, as well as the Cellerator Track Jacket and Cellerator Track Pants. Accessories include the Dad Cap featuring PUMA x Rocket League branding on the crown, and the Backpack featuring an asymmetrical colorway.

The collection’s bold footwear draws from PUMA’s storied archive, featuring the RS-X and the PUMA Palermo. Each collaborative sneaker launches with standout details, blue and orange color motifs, and custom Rocket League hang tags. As an added surprise, each shoebox will contain a hidden envelope with a code, giving players access to in-game bonus items featuring designs inspired by the PUMA collection. 

The PUMA x Rocket League collection will be available starting September 13 in the US and globally on September 20, 2024, from PUMA.com, PUMA flagship stores, and select retailers. 

Guizio’s first official collaboration with PUMA debuts with a limited-edition Speedcat Mesh. The self-taught designer brings her feminine perspective to the low-top Speedcat, adding distinct details and new materials. The limited friends-and-family release features lime and cream colorways with a gum sole, and a special "Guizio" tab on the upper to commemorate the collaboration. 

Created through the lens of football, the collection takes its inspiration from PUMA’s heritage of athletics, bringing pastel colorways, specially designed patterns, and modern aesthetics into the form and function of sportswear.  

Warm-up gear like the Cellerator Track Pants and Cellerator Track Jacket are both adorned with a stylized take on PUMA’s leaping cat logo, complemented by outerwear like the Reversible Vest and MMQ Jacket that are covered with custom mosaic patterns. Bespoke “KidSuper Academy” graphics appear on essentials like the Graphic Tee and Crewneck, while the Trapper hat and Gloves add to the collection’s individual character. 

Inspired by the classic american varsity jacket, this Varsity Jacket features premium materials and meticulous craftsmanship. The jacket boasts a rich, deep red body, complemented by hints of yellow, reminiscent of Scuderia Ferrari’s signature colours. It features iconic branding with embroidered Scuderia Ferrari and PUMA logos, representing a legacy of excellence. The jacket boasts a classic silhouette, combining a traditional varsity jacket design with a modern fit.

The PUMA Scuderia Ferrari Varsity Jacket is now available at selected PUMA and Ferrari stores, and online at www.puma.com and www.store.ferrari.com.

Born to entertain Neymar Jr. drops a new pack that pays tribute to his roots and a style of play that has taken the world by storm. The joyous nature, Brazilian natural ability and skill is a representation of a nation in love with the beautiful game. 

The Neymar Jr. BNA pack not only features the FUTURE 7, but Training Shorts, Pants, ¼ Zip Tops, Jerseys, Hoody’s and Logo Tee’s all in adult and junior sizes.

The NJR BNA FUTURE 7 is designed with an adaptive FUZIONFIT360 upper that provides the ultimate fit. Combining PWRPRINT, PWRTAPE, engineered dual mesh, and stretchy knit for a snug, supportive fit for 360-degree freedom of movement on pitch. For enhanced touch the 

FUTURE features 3D grip textures designed for ultimate ball control so you can make every touch count. For optimal agility the FUTURE utilizes the Dynamic Motion System outsole to enhance stability, agility, and traction for unpredictable changes of direction.

The Neymar Jr. BNA pack is available on sale from 12th September at PUMA.com and specialist retailers worldwide.

The Definitely City kit will be worn exclusively in select European fixtures, encapsulating the spirit of a Club ready to rock on the biggest stages in Europe. The design features a bold aesthetic that echoes the iconic imagery of Definitely Maybe, paying tribute to the band and the city of Manchester.

The special-edition jersey features a light straw base colour with bold blue side panels and sleeves with subtle poppy pink detailing on the cuffs and panels of the jersey. Intricate outlines of marine blue supersonic waves adorn the jersey, with PUMA paying tribute to the colour palette from the iconic album cover creating a jersey that is Definitely City.

The kit is part of the Definitely City collection, all designed in collaboration with Noel Gallagher. The full collection includes a Track Jacket and Pants, Overshirt, Bomber Jacket, Tee, Polo, Retro Jersey and Drill Top. 

The collection was shot in a living room recreated from the Definitely Maybe album cover, with Manchester City players including Kyle Walker, Jess Park, Mateo Kovačić and Ederson joining Pep Guardiola and Noel Gallagher on set. 

Speaking about his involvement in the design of the Definitely City kit, Noel Gallagher said: “I loved City before anything, I was into City before I was into music, I was into City before I knew what music was. Definitely Maybe is what set us on our way, the record lasting as long, you can’t predict that kind of thing. It’s a great working class, Mancunian record – it’s real.

“When PUMA approached us at one of the games about designing a kit it took about five seconds to agree to it. It’s the same colour palette as the cover of Definitely Maybe: it’s unique but it’s definitely striking, and I think it looks great. When you see people representing your Club, it’s important that they look good.

“Definitely Maybe has never lost its magic to me, I just think it’s an amazing snapshot of what we were about. With the anniversary, I’ve been listening to it a lot more than I would ever listen to it, it makes me smile – they were great times. It’s spawned a great football kit, it’s legacy lives on.”

Marco Mueller, PUMA’s Senior Head of Product Line Management Teamsport Apparel, added: "The 24/25 Definitely City kit is not just a piece of sportswear; it's a celebration of Manchester City's ongoing journey and a tribute to a cultural phenomenon that resonates with fans around the world. We've combined cutting-edge technology with a design that honours both the Club’s heritage and the legacy of Definitely Maybe."

The special kit is available in both Authentic and Replica versions. The Authentic jersey features PUMA’s ULTRAWEAVE fabric, designed to reduce weight and friction for elite-level performance, while the Replica jersey offers the same distinctive look with a more casual fit, ideal for fans. Both versions are equipped with PUMA’s dryCELL sweat-wicking technology to ensure maximum comfort.

Reflecting PUMA’s commitment to sustainability, the Replica jerseys are made using 100% recycled material, excluding trims and decorations, marking a significant step towards a more sustainable production process.

The Definitely City kit will debut on pitch on the 18th September at the Etihad Stadium when Manchester City take on Inter Milan and will be worn in select European Away fixtures for the remainder of the 24/25 season.

The Definitely City kit and collection is available from PUMA stores, PUMA.com, the City Stores (Etihad Stadium, Arndale Centre and Rockefeller Center NYC), mancity.com/shop, and select retailers worldwide from 12th September.