The PUMA x LGN Mostro Mule will be available in two colourways from 23 January through LGN, and from 25 January at selected retailers. 

Project3 will allow 100 runners participating in each race the opportunity to prepare for race day in the same way PUMA’s elite athletes do, with exclusive access to the brand’s most innovative running products that will revolutionize your race day experience.

As a Project3 participant, you will receive unprecedented access to PUMA Elite Running Team coaches, elite athletes, and PUMA innovation experts who will all provide guidance on various aspects of your training cycle to ensure you arrive at race day in one mindset: to break records.

PUMA will also offer all Project3 participants the chance to walk away with an incredible cash prize of $3,000 if they break their existing marathon PB by three minutes or more.

PUMA will also reward $3,000 to the fastest Project3 male and female finishers of each race, as well as the the male and female runners who break their marathon PB by the biggest margin out of all Project3 runners. Should one individual secure all three prizes, they could potentially be rewarded a substantial payout of $9,000.

To top it off, PUMA will also reward these six individuals with an all-expenses paid trip to a PUMA sponsored race in 2025, and kit them out for one year with PUMA Running product valued at up to $5,000.

Project3: How To Apply?

Prospective candidates must meet the minimum criteria to be considered for selection including:

• Holding a valid 2025 Boston or London Marathon race bib/race entry

• Existing marathon PB of 3:10 or less

To apply visit www.puma-project3.com. Applications will close at 3pm (CET) on 27th January, 2025. 

At the forefront of the low-profile trend, PUMA has drawn inspiration from the archive across a variety of styles including the Speedcat, the Mostro and now the Avanti LS. Rihanna’s design inspiration is rooted in soccer but takes on a fashion lens with a slim upper and a playful blue colorway.

Rihanna has already been spotted sporting the style at Giorgio Baldi and out on the streets of New York City.  Dress it up or down, the Avanti LS is a playful shoe for every occasion.

The FENTY x PUMA Avanti LS is available on January 16th at 10am EST exclusively at PUMA.com

The designs in this collection are anchored in classic simplicity, with the iconic yellow Scudetto emblem at their core — a timeless symbol of pride and excellence. Each piece reflects the legacy of Ferrari while embracing modern style and performance.

Standout apparel includes sleek tees, hoodies, and caps that fuse the aesthetics of racing heritage with contemporary fashion. Joining the lineup is PUMA ambassador Charles Leclerc, embodying the spirit of speed and style.

This is more than a collection of apparel; it's a statement of passion and performance. Designed to appeal to motorsport enthusiasts and fashion-forward individuals alike, each piece embodies the essence of Scuderia Ferrari HP's relentless pursuit of excellence. From the racetrack to the streets, the collection strikes a perfect balance between functionality and sophistication, making sure that fans can show their loyalty in style.

The PUMA for Scuderia Ferrari HP Collection is available now at select PUMA stores, puma.com, and store.ferrari.com.

The next-gen FUTURE 8 features all-new tech upgrades to give players the tools to play with freedom and unleash their creative instincts. The new FUTURE features a unique purple and black colorway with brushes of orange and white detailing to give the boot a unique aesthetic.

The FUTURE 8 features a FUZIONFIT³ upper, offering a snug, cushioned fit without limiting explosive movements. The upper features an elastic LYCRA® layer, 3D Fuzionpods and PWRTAPE for an adaptive fit that moves with you like a second skin, so you can create without constraints.

When you want to showcase your skills with the ball, a high-density mesh layer with GripControl Pro gives you all the ball grip and control you need to create chances or finish them off.

The brand-new FLEXGILITY outsole, circular stud layout and dual-density composition provides 360-degree agility to give players a platform to produce explosive and agile movements in all directions allowing you to create without limits at top speed.

The FUTURE also comes in a women’s fit, with the latest FUTURE tech and a slimmer fit tailored to the anatomy of a woman’s foot. The women’s fit version of the boot is designed to enhance comfort and performance for women playmakers to be able to perform at their best. It’s built different, for women who make a difference on the pitch.  

“The FUTURE has always been about giving players a boot to unleash their creativity. The FUTURE 8 features a new FUZIONFIT³ upper that has taken the unique fit properties of the FUTURE to the next level, giving players a fit that is an extension of their foot and provides unrestricted foot flexion giving players freedom of movement to showcase their skills on the pitch. This combined with the FLEXGILITY outsole gives players enhanced rotation and flexibility within the boot to create audacious and instinctive movements at top speed”, said Florian Nemetz, Teamhead Product Line Management Teampsport Footwear.

The FUTURE 8 launches as part of the Unlimited pack, which also features the ULTRA 5 in ULTIMATE and CARBON editions and the KING ULTIMATE, with all football boots available in both unisex and women’s fits.

The FUTURE 8 Unlimited edition and the Unlimited pack are available on pre-sale from January 9th in PUMA stores, PUMA.com, and at specialist retailers with global release from January 16th.

The bespoke new jersey’s feature distinct designs for the men’s and women’s teams, each Home and Away kit reinterprets the Quinas emblem from the national coat of arms in ways that celebrate Portugal’s legacy of brilliant football while setting the stage for the next generation to shine even brighter. Because the best way to honor your heroes isn’t to talk about history – it’s to give history something to talk about.

In Portugal, doing things ‘por amor à camisola’ or ‘for the love of the jersey’, means doing things out of passion, commitment, and love for the cause endeavor, or team. The new Portugal Home kit captures this emotion with the men’s jersey featuring a classic red base with gold and green detailing with a crew neck collar. The women’s jersey features a red base with green, mint and black detailing and a custom crew neck collar. Along with the signature Portuguese colors each jersey features a custom repeated graphic of the Quinas emblem from the national coat of arms.

Portugal lives football, always has, always will. The new Away kit reimagines the Quinas symbol in a futuristic way using bold colors and graphics that celebrate the intersection of art, technology, and football in modern-day Portugal. The future shines brights with the Portugal Away kit, with the men’s jersey utilizing a white base with red and green bespoke graphics and a black crew neck collar. The women’s jersey takes a different approach with a mint base, featuring black, red and green graphics and a black crew neck collar.

Marco Mueller, PUMA’s Senior Director Product Line Management Performance Apparel, said:
“We are very proud to unveil the first-ever PUMA Portugal Home and Away kits for both the men’s and women’s teams. We are thrilled to partner with one of the most exciting national teams in the world and bring a new era to Portuguese football with custom products for both the men’s and women’s teams and create products that resonate with the incredible passion, culture and history of Portugal.”

Nuno Moura, FPF´s Chief Marketing & Commercial Officer, said: "With every thread and stitch, this collection marks the beginning of an exciting new era for FPF and our partnership with PUMA. These jerseys celebrate Portugal’s rich footballing heritage and beloved symbols while embodying the passion, creativity, and excellence that define us as one of the most iconic forces in global football. Designed to inspire and unite, they are a tribute to our past and a promise to our future, igniting the hearts of fans in Portugal and across the world as we continue to make history together."

The Home and Away jerseys are available in both Authentic and Replica versions. The Authentic jersey, worn by the players, is crafted with PUMA’s ULTRAWEAVE fabric, designed to reduce weight and friction, ensuring elite-level performance. The Replica jersey offers the same striking design with a more relaxed fit, perfect for both game days and everyday wear. Both versions incorporate PUMA’s dryCELL sweat-wicking technology to keep fans and players dry and comfortable.

Reflecting PUMA’s commitment to sustainability, the Replica jerseys are made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys.

The men’s and women’s Home and Away kits are available from PUMA stores, PUMA.com and select retailers worldwide from the 7th January at 9:00am CET.
 

Comprising two items to complement the original capsule, the PUMA Palermo and a new graphic T-Shirt round out the drop. The Palermo comes with a customizable feature, in the form of a swappable tongue that can be changed out to feature different colors, to represent the choice of doors from the mingle game. The silhouette’s signature Palermo tab conceals a hidden Squid Game easter egg underneath, while circus-inspired accents bring even more game-inspired detail to the collaborative sneaker. An accompanying T-Shirt depicts the sinister mingle game via a rear graphic print and co-branded PUMA x Squid Game label.

Part two of the PUMA x Netflix Squid Game collection is available starting December 26, 2024, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.

Built with HYROX athletes in mind, the specially curated performance and lifestyle gear is designed to help athletes excel at their next HYROX race and will be worn by HYROX Elite 15 athletes including 2024 Women’s World Champion Meg Jacoby and Men’s Pro World Record holder, Hunter McIntyre. 

Featuring PUMA’s innovative CLOUDSPUN and THERMOADAPT technologies, the apparel range has been designed to keep HYROX racers of all levels comfortable and dry throughout their training block and race day.

The CLOUDSPUN premium-brushed material provides athletes with the softest training gear on the market, whilst the THERMOADAPT moisture-wicking technology cools you down when you are hot and deactivates once cooling is complete, optimizing comfort and performance.

Key items in the women’s collection include a PUMA x HYROX W Cloudspun Hoodie, PUMA x HYROX Cloudspun W Sleeveless top, PUMA x HYROX Mid Impact Bra and PUMA x HYROX Cloudspun 3” short tight. In the men’s collection, key items include the PUMA x HYROX Cloudspun M Tank, PUMA x HYROX Cloudspun M Hoodie and PUMA x HYROX M 2in1 Training Short. 

Also making its exclusive debut in the SS25 collection is a PUMA x HYROX co-branded men’s and women’s footwear line. These unique colourways are available in three different PUMA silhouettes: Deviate NITRO™ 3, Deviate NITRO™ Elite 3 and Velocity NITRO™ 3.

Underpinned by PUMA’s best in class PUMAGRIP outsole - ensuring optimal grip when performing exercises and giving you ultimate traction during your run – each silhouette offers a unique benefit to aid your performance.

Velocity NITRO™ 3 

The perfect training partner, Velocity NITRO™ 3 features PUMA’s innovative NITROFOAM™ technology for lightweight cushioning and responsiveness, ensuring you have the cushion, comfort and versatility you need to conquer all types of exercise and distance. A specially engineered, breathable mesh upper is lined with a bespoke PWRTAPE, providing targeted support and structure in areas most prone to stress, whilst the rolled collar is reinforced with foam to enhance comfort and fit.

Weight: 264g (UK 8)

Stack Height: 36mm

Drop: 10mm

Deviate NITRO™ 3 

Deviate NITRO™ 3 is engineered with even more of PUMA’s cutting-edge NITROFOAM™ technology to deliver supreme cushion and responsiveness. This award-winning shoe comes with a carbon fibre PWR Plate to offer a smoother and more consistent source of speed, resulting in an explosive toe-off that propels athletes beyond their normal limits. Its lightweight engineered mesh upper features strategically placed PWR Tape to provide support in high stress areas, with a padded collar offering additional comfort and fit.

Weight: 265g (UK8)

Stack Height: 39mm

Drop: 10mm

Deviate NITRO™ Elite 3

PUMA’s lightest ever race day shoe, Deviate NITRO™ Elite 3 features PUMA’s innovative NITROFOAM™ Elite – the elite version of its advanced nitrogen-infused foam technology – that gives runners superior energy return, whilst an improved, stiffer carbon fibre PWR Plate increases propulsion and allows wearers to unlock maximum speed. The mono-mesh upper enhances breathability and is reinforced with PWR Tape in prominent stress areas.

Weight: 194g

Stack Height: 40mm
Drop: 8mm

HYROX is an inclusive global fitness race, serving people of all backgrounds and abilities on their fitness journeys to create a healthy lifestyle. A HYROX race consists of eight rounds of a 1km run followed by one functional movement. There are four different race categories to choose from – Team Relay, Doubles, Individual Open and Individual Pro – making it accessible and challenging, no matter what level of fitness or experience.

Moritz Fürste, Co-founder of HYROX said “Puma are one of our foundational partners, and I’m delighted that this relationship has continued to develop. We share a mutual vision and passion for the sport of fitness racing; now we are pushing the evolution of the sport with bespoke apparel and footwear that will enhance consumers training and racing experience. I look forward to seeing how these products will evolve in the next years with both the elite sport and mass participation consumers driving new innovation.”

The PUMA x HYROX collection launches globally on 9 January 2025, and will be available to purchase at HYROX events, on PUMA.com, in PUMA flagship stores and in selected retailers across North America, Europe, Latin America, Asia and Australia.

The next-generation FUTURE 8 features brand new innovative upgrades to give players the tools to unleash their creativity. The new FUTURE features a white base color with a unique blend of lime and green to identify key tech areas of the boot for grip, control and traction.

The FUTURE 8 features the brand new FUZIONFIT³ upper, offering a snug, cushioned fit without limiting explosive movements. The upper features an elastic LYCRA® layer, 3D Fuzionpods and PWRTAPE for an adaptive fit that moves with you like a second skin, so you can create without constraints.

When you want to showcase your skills with the ball, a high-density mesh layer with GripControl Pro gives you all the ball grip and control you need to create chances or finish them off.

The innovative FLEXGILITY outsole provides 360-degree agility so you can move between the lines and create without limits. The circular stud layout and dual-density composition allows you to perform explosive movements at top speed.

Welcome to the FUTURE.

The FUTURE 8 Launch Edition is available now in PUMA stores, PUMA.com, and at specialist retailers worldwide.
 

South Korean designer and fashion pioneer, Juun.J is known for his distinct color palette and unique sensibilities that blend high-end aesthetics with dark and functional DNA. Last year, Juun.J took on the Plexus sneaker, and now the designer moves to his second partnership with PUMA.

The clean new PUMA x Juun.J Speedcat comes in high and low-top versions, each with a modernized design and shadowy colorways. The armor-like upper comes with reworked lines that accentuate the upper, bringing acute definition to the toebox, while the PUMA Formstrip features rippling contours adding texture to the shoe. Debossed logos feature on the toe and upper, while the high-top edition also features Juun.J branding on the strap closure. On the outsole, tire-inspired treat patterns evoke the Speedcat’s legacy in the world of motorsports and F1 racing.

In the accompanying visuals, two futuristic protagonists race the dark side of the moon wearing the collaborative Speedcat.

The PUMA X Juun.J Speedcat is available starting December 14, 2024, from Juun.J and selected PUMA retailers.

In a first-of-its-kind, the new PUMA AI Creator tool is powered by DEEPOBJECTS, a leading co-creation platform that leverages generative AI to allow fans to design their dream PUMA Manchester City kits using text prompting, customization tools and intuitive sliders. By placing the tool in their hands, fans are invited to channel their passion and originality to create bold patterns and unique kit designs.

The winning AI design will be worn by City stars on-pitch and sold to fans, in a groundbreaking first for a professional football club.

Upon signing up, fans will get 15 free Design Credits and 2 Entries with the ability to unlock more Credits and Entries through rating other fan designs or being registered as Cityzens or PUMA NFT Holders.   

Fans can submit designs to the competition until 20th December when, along with the fan ratings, PUMA and Manchester City kit experts will shortlist their top ten designs. Public voting will then open in January, as fans will be asked to vote for the kit they want to see on-pitch as Manchester City’s Official Third kit for the 2026/27 season.

PUMA AI Creator is one of the ways we see emerging technology bringing fans closer to the game they love," said Ivan Dashkov, Head of Emerging Marketing Tech at PUMA. 

“As Manchester City continues to be one of the most successful renowned football clubs globally, both on and off the pitch, and they have been the perfect partner for PUMA to work with to introduce this groundbreaking AI platform. Together, we are intentionally creating innovative and inclusive ways to engage with fans. PUMA AI Creator is a creative outlet that anyone can use – regardless of their past design experience, location, or background – to make a huge cultural impact, in this case designing the official 2026/27 Third kit for Manchester City. 

Nuria Tarre, Chief Marketing & Fan Experience Officer for City Football Group said:

“Through the power of AI, we are delighted to offer fans this special opportunity to be a part of Manchester City history and design a kit that could one day be worn by their heroes on the pitch. Each City kit plays a fundamental role in connecting fans around the world to our club and we’re excited to see how they engage with this truly unique initiative.”

 “Our enthusiasm for creating innovative and unique fan experiences is shared by PUMA, who continue to work with us to create memorable kits that represent our City, our club and our fans.” 

PUMA AI Creator was first used by City players Ederson, Stefan Ortega and Rico Lewis who together designed a bespoke goalkeeper kit, the first-ever AI manufactured football kit to be worn on pitch, creatively inspired by the net of a football goal. The goalkeeper kit will be available for sale in limited quantities and will be seen on-pitch later this season.

PUMA AI Creator officially launches on Monday 9th December and will be open for fans to submit kit designs until Friday 20th December. The top ten designs will then be unveiled for voting in January.

PUMA AI Creator can be accessed via www.aicreator.puma.com

PUMA brings Squid Game’s infamous uniforms to life by remaking the T7 tracksuit, which will be worn by the contestants in season two. Inspired by scenes, characters, and moments from the world of Squid Game, the collaboration also includes limited-edition versions of the Suede and Easy Rider sneakers that are packed with hidden easter eggs, and inspired by Netflix’s most-watched series.

The iconic T7 Track Jacket and T7 Track Pants are remade with a custom staircase-inspired pattern containing hidden PUMA logos. Referencing the teal-green uniforms worn by the contestants of the secret and deadly contest, the tracksuits’ velour makeup is complimented by custom hangtags and co-branded chest labels. The same all-over-

print carries over onto a matching backpack and cap that both feature a depiction of Young-hee, the eerie Squid Game doll. Hoodies with distressed finishing and graphic T-Shirts call out Squid Game lore and games from the first and second seasons.

The collaboration’s footwear offerings include the Easy Rider which is inspired by one of Squid Game’s most viral moments; the lethal game of ‘red light, green light.’ When scratched off, green panels reveal red underneath. A hologram on the shoe’s heel turns from red to green, while a Young-hee doll hangtag finishes off the collaborative sneaker. The Squid Game Suede borrows its theme from the show’s sinister stair room, by way of bright color hits and zig-zag overlays.

The PUMA x Netflix Squid Game collection is available coinciding with the launch of Squid Game Season Two on December 12, 2024, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.