Get ready for a sneaker takeover! LaMelo is hitting the road to introduce his latest signature sneaker with PUMA on a high-energy North American tour, kicking off in Charlotte, the heart of Melo-mania, and making stops in Atlanta, Miami, and culminating in a grand finale in New York City. It's more than just the reveal of the MB.04, it's a celebration of LaMelo's meteoric rise and the undeniable impact he's made on the game.

The newest MB.04 design integrates LaMelo Ball’s personal branding, including the Phoenix logo and “1 1 1” motifs, creating a fierce and eye-catching appearance. This shoe seamlessly combines style and performance, making it a top choice for both basketball enthusiasts and fashion-forward individuals.

“The details and Easter eggs sprinkled throughout the shoe are my favorite attributes. It was a big design challenge to make a shoe that couldn’t be mirrored left to right and still make it look cohesive,” says Jeremy Salle Head of Design for PUMA Hoops. “The inspiration was based around this idea of ‘Be Melo’. The kids love Melo and a lot of them want to be just like him. It’s basically the idea of symbiosis. The kid puts on the shoe, and they are enveloped by all of Melo’s attributes, rarities and One-of-one-ness.”

Key performance features of the MB.04 silhouette include the 4D printing technology which allows zoned out durability and enhances the shoes breathability. Stylized TPU support in the forefoot have been incorporated for added stability throughout the silhouette. Each shoe includes a distinctive heel logo that connects to its colorway and story. Compression-molded EVA foam provides superior responsiveness and cushioning while maintaining a lightweight profile, an added benefit for hoopers. Engineered mesh upper, for added comfort, and a Melo-fied external heel cap have been included for a signature touch.

But the excitement doesn't stop there. To complement the on-court dominance of the MB.04, PUMA and LaMelo are also dropping a mind-blowing new colorway of the LaFrancé 1:1. This isn't just a sneaker; it's a statement. Dipped in an eye-popping all-over baby blue hue, the LaFrancé 1:1 embodies LaMelo's one-of-a-kind style with exaggerated lines and Y2K-inspired details. 

Prepare to be blown away as LaMelo and PUMA redefine what it means to be a basketball icon and a fashion trailblazer. This Hoops launch includes a variety of apparel pieces to accompany the shoe collabs. Launching on September 12th, 2024, the PUMA MB.04 and LaFrance 1of1 will be retailing for $50- $125 and will be available at Foot Locker, Kids Foot Locker, Champs Sports, PUMA.com, the PUMA mobile app, and the PUMA NYC Flagship store.

Portland's on Scoot time now, as this latest signature shoe is nothing but shift, taking you from 0-60 in 0.0 seconds. With the Scoot Zeros II, you’ll be locked and loaded, ready to change speed or direction on any trail you choose to blaze. Featuring a variety of colorways, storylines, and collaborations throughout the 2024-2025 season, each iteration will celebrate Henderson's unique personality and playing style, both on and off the court.

Packed with cutting-edge technology, the Scoot Zeros II delivers exceptional traction, stability, and energy return. The PWRtape, TPU Proplate, and Nitro midsole provide optimal performance and comfort.

This Hoops launch includes a variety of apparel pieces to accompany the shoe collection. Stay tuned for upcoming release dates and information on the exciting collection of colorways to come this December.

This capsule of footwear, accessories, and apparel, elevated by Heliot Emil’s core ideologies of subverting and exploring the lines between form and function, reflects the Danish brand’s deep understanding of materials, fabrics, and aesthetics in a deceptively technical collection. Concealed functions are subtly veiled behind simple yet striking designs and monochrome colorways.

The Sympatex Jacket is a symphony of carefully considered components, crafted with a three-layer water-repellent membrane, bonded seams, and structural wire giving the jacket its unique frame. Refining one of the most classic menswear silhouettes, the collection’s articulated T-shirt is crafted from a technical fabric, featuring reflective logos and rubber bitmap badges. Adding further versatility to the range, the hybrid zip-off Pants employ reflective logos, and feature zipped pockets.

For accessories, the PUMA x Heliot Emil range is highlighted by a Cap, Gloves, and Backpack that continue the collection’s covert look.

The PUMA x Heliot Emil range concludes with the Fast-Trac NITRO 3 sneaker, which sees a bold makeover featuring a custom outsole tread, knitted upper, and wire-driven fit system. A bitmap pattern is codified on the slip-on upper, which is supported by a purpose-built sole unit featuring a bespoke grip pattern that evokes the epic Icelandic terrain that has inspired the technical aspects of the collection.

The PUMA x Heliot Emil collection is available starting October 26, 2024, on PUMA.com, PUMA flagship stores, and selected PUMA retailers.

Captured in the stunning and rugged landscapes of the Canary Islands, this exclusive collection reflects the natural energy and beauty of one of the most extreme environments on Earth. Pamela Reif’s vision with PUMA redefines athleisure, offering a selection of apparel designed to empower women during their workouts and everyday activities.

“Sometimes we all need a fresh start to tap into our own power. Give your workout a whole new vibe when you wear my brand-new collection. Feel confident and strong in form-fitting styles. Get ready to channel your inner strength.” says Pamela Reif.

The PUMA x Pamela Reif collection features form-fitting leggings, shorts, skorts, and versatile sports bras and tees. Crafted from supportive yet flexible materials, featuring PUMA technologies Cloudspun and Shapeluxe, each piece is designed to enhance performance while providing exceptional comfort and style. The vibrant color palette draws inspiration from the dramatic volcanic landscape, making each item as unique as the natural beauty it represents.

The collection is available now from the European PUMA online store and in all full-price PUMA stores across Europe. Pamela's community in China, United Arab Emirates & Saudi Arabia, India, North America, and the Ukraine can also access the brand-new collection.

With the third iteration of Deviate, PUMA is redefining speed in a way the running scene is yet to experience, empowering runners to unlock new personal bests. 

Embodying PUMA's relentless pursuit of excellence in performance footwear, Deviate provides runners with the confidence to hit the road, making every second count.

This new offering sees Deviate served up in two distinct models; Deviate NITRO™ 3 – a premium everyday hero – and Deviate NITRO™ Elite 3 – an elite raceday shoe that has already been making serious statements on the road.

Deviate NITRO™ 3

The Deviate NITRO™ 3 challenges runners to have the most successful training experience ever. It’s the everyday source of speed that runners can trust week after week, mile after mile.

The shoe is engineered with even more of PUMA’s cutting-edge NITROFOAM™ technology to deliver supreme cushion and responsiveness, elevating the legacy of its award-winning predecessor.

The carbon fibre PWR Plate offers a smoother and more consistent source of speed, resulting in an explosive toe-off that propels runners beyond their normal limits, whilst PUMA’s unrivalled PUMAGRIP enables multi-surface traction in even the most testing conditions. 

A lightweight engineered mesh upper features strategically placed PWR Tape to provide support in high stress areas, with a padded collar offering additional comfort and fit.

Sure to enhance the training experience for people around the globe, Deviate NITRO™ 3 continues to grow closer to its raceday counterpart.

Deviate NITRO™ 3 Specifications:

• Weight: 265g (UK8)
• Stack Height: 29mm – 39mm

Deviate NITRO™ Elite 3

Bringing the speed, Deviate NITRO™ Elite 3 is PUMA’s lightest ever raceday shoe, designed for runners on the PB pursuit.

Reserved for those who want to standout and make a statement, Deviate NITRO™ Elite 3 features more of PUMA’s innovative NITROFOAM™ Elite – the elite version of its advanced nitrogen-infused foam technology – that gives runners superior energy return, whilst an improved, stiffer carbon fibre PWR Plate increases propulsion and allows wearers to unlock maximum speed.

The mono-mesh upper enhances breathability and is reinforced with PWR Tape in prominent stress areas, underpinned by best-in-class PUMAGRIP that ensures multi-surface traction whatever the raceday conditions.

Weighing in at just 194g (UK8), Deviate NITRO™ Elite 3 is now one of the lightest raceday shoes on the market and is destined to propel you to your PB.

Deviate NITRO™ Elite 3 Specifications:

• Weight: 194g
• Stack Height: 32mm – 40mm

Commenting on the hotly anticipated double dose of Deviate, Romain Girard, VP Innovation at PUMA said: "We’re living in a world where athletes and runners have high expectations. They want to set PBs and break records, time and time again. To do that, you need a shoe that gives you the competitive edge – that’s where Deviate comes in. 

Our innovation team were relentless when testing this shoe in our labs, and that commitment, fire and passion translated to the roads when Fiona O’Keeffe made an incredible statement wearing the Deviate NITRO™ Elite 3 in her professional marathon debut.

We’re so excited to finally give runners across the globe the opportunity to feel that thrill, unlocking speed like never before.”

The Deviate NITRO™ Elite 3 prototype colourway – as worn by PUMA athletes Fiona O’Keeffe and Dakotah Lindwurm – will be released in limited numbers from June 17 on PUMA.com and selected retailers.

The Deviate NITRO™ 3 and Deviate NITRO™ Elite 3 Fireglow colourway will be released globally from July 1 on PUMA.com, in PUMA stores and selected retailers.

For more information, please visit www.puma.com

Inspired by football legends, like Pele and Maradona, this Avanti edition is worn by Romeo Beckham, who starred in Rihanna’s creative campaign for this launch.    

This drop offers colors and sizes for all ages.  The FENTY x PUMA Avanti is now available at PUMA.com, the PUMA app, PUMA Stores and retailers globally. 

The inspiration behind this collection draws heavily from the pulsating nightlife and vibrant neon lights of Las Vegas, a city synonymous with energy and excitement. This dynamic aesthetic is mirrored in the collection's bold designs and striking color palette. Additionally, the concept of "engine boost" plays a pivotal role, symbolizing the high-octane performance and relentless drive of the Mercedes-AMG PETRONAS F1 Team. 

Just as an engine boost propels a car to peak performance, the collection aims to elevate your style and energy, ensuring you stand out with every wear. This fusion of fashion and motorsport innovation encapsulates the thrill and intensity of the race track, bringing it to your everyday wardrobe.

This collection features a range of stylish and dynamic pieces, including the a cap, a hoodie, tshirt’s, pants as well as the PUMA Suede XL sneakers. Each item in the collection is designed to capture the essence of Las Vegas’s neon lights and energetic atmosphere, making it perfect for those who want to stand out and make a statement. The collection combines PUMA’s innovative sportswear technology with the high-performance spirit of the Mercedes-AMG PETRONAS F1Team.

The Mercedes-AMG PETRONAS F1 Team Neon Energy collection is now available at selected PUMA stores as well as online at puma.com.

The design elements include bold purple graphics and striking branding from both PUMA and Formula 1®, which are meant to evoke the pulsating lights and lively ambiance of Las Vegas. The use of sound wave motifs and neon colors further emphasizes the theme of rhythm and movement, mirroring the fast-paced nature of both the city and Formula 1® racing.

The Formula 1® Neon Energy Collection features a range of apparel and footwear designed to make a statement. The collection includes a stylish crewneck sweatshirt with bold purple graphics, tshirt’s, shorts, a padded vest, a cap, sweatpants and the PUMA Trinity sneakers to complete the look.

Each item in the collection is meticulously crafted to reflect the speed and rhythm of Formula 1® racing, combined with the vibrant energy of Las Vegas. The designs feature striking graphics and branding from both PUMA and Formula 1®, making them a must-have for fans and fashion enthusiasts alike.

The Formula 1® Neon Lights collection is now available in selected PUMA stores, as well as online at puma.com 

Channeling the nocturnal aesthetics and lawlessness of nighttime street racing, the “Endless Routes” collection comprises outerwear and warmup essentials, as well as accessories and footwear. The collaboration follows up on the first PUMA x LMC. GV Special, inspired by the Korean brand’s affinity for classic sportswear. 

Lastly, LMC. serves up another take on the PUMA GV Special, which comes with authentic, pre-worn details that evoke vintage aesthetics. Yellowed mesh contrasts against silver hits on the Formstrip, lace stay, and heel. Amping up the silver accents from the GV Special, the accompanying PUMA x LMC. Extos brings a touch of early-2000s running to the collaboration. Both shoes feature logo lockups on the heel and tongue, as well as custom insoles. 

The PUMA x Lost Management Cities collection is available starting October 19, 2024, from PUMA.com, PUMA flagship stores, and selected PUMA retailers. 

Continuing to re-shape the current trend zeitgeist, the latest Speedcat features lush suede finishing, optioned in “Light Blue/Navy” and “Haute Coffee/Frosted Ivory” versions. The aerodynamic low-top silhouette is finished with an embroidered cat detail on the toe, as well as logo hits on the tongue and above the Formstrip. Evoking F1 racing tires, both shoes ride on a black rubber sole unit. 

The archival Speedcat is portrayed alongside another thrilling, high-octane pursuit, as the 25-year-old silhouette is envisioned within the world of motorsports. Set in the badlands, the rebellious campaign, produced in collaboration with NAKED Copenhagen, depicts the Speedcat as an outsider, challenging the status quo of sneaker culture. Embodying female energy and fearless self-expression, stylist and creative Sierra Rena reappears as the muse of the campaign. 

These latest editions follow up on the original black and red Speedcat colorways that launched in June, nodding to the racewear uniforms of iconic F1 racing teams. 

Created in 1999, the lifestyle iteration of the PUMA Speedcat is based on fireproof racing footwear worn by Grand Prix drivers throughout the ‘80s and ‘90s. One of PUMA’s most heritage-rich and innovative designs, the Speedcat transcended its roots as a performance racing shoe in the adrenaline-fueled world of F1, before being embraced as a street-style icon.

The PUMA Speedcat Archive will be available starting October 12, 2024, on PUMA.com, the PUMA mobile app, at the PUMA NYC flagship store and select retailers worldwide such as NAKED Copenhagen, Kith, Atmos, END, SNS, and other exclusive accounts. 

This collection features a range of items, including crewneck sweatshirts, t-shirts, and sneakers, all adorned with graffiti-inspired patterns and bright neon accents. Each piece reflects the dynamic and eclectic spirit of Las Vegas, merging the high-performance ethos of BMW M Motorsport with PUMA’s renowned sportswear.
The footwear in this collection combines comfort and style, featuring neon details and graffiti motifs. The apparel selection includes crewneck sweatshirts, t-shirts, and sweatpants, each designed to make a statement with vibrant colors and street artinspired graphics. Accessories such as trucker caps complete the look, ensuring fans can showcase their love for both motorsport and urban art.

“Neon Energy” is more than just a collection; it’s a celebration of the artistic expression found on the streets of Las Vegas. By blending the worlds of high-performance motorsport and street art, PUMA and BMW M Motorsport have created a unique line that stands out in both style and substance.

The BMW M Motorsport Neon Energy collection is now available at selected PUMA stores, as well as online at puma.com

The inspiration for this collection draws heavily from the vibrant and electrifying atmosphere of Las Vegas Boulevard, also known as The Strip. This iconic location is renowned for its dazzling neon lights, bustling nightlife, and dynamic energy, all of which are captured in the bold graphics and striking color schemes of the collection.

The aim was to encapsulate the essence of Las Vegas by incorporating elements that reflect its unique character. The neon lights, which are a hallmark of The Strip, are represented through vivid color blocking and eye-catching patterns. These design choices are intended to evoke the sense of excitement and movement that one experiences while walking down Las Vegas Boulevard.

The collection includes standout pieces such as a Cap, a Hoddie, a Polar Fleece, Tshirts as well as the Velophasis sneakers and more. Each designed to make a statement whether you're cruising down Las Vegas Boulevard or lighting up your local streets.

This Scuderia Ferrari HP Neon Energy collection is now available in selected PUMA and Ferrari Stores, as well as online at puma.com and store.ferrari.com.