Inspired by early-2000s footwear styles, the Skope Forever previously debuted in its OG iridescent color. Now, PUMA and Skepta have the next drop cued up. This iteration features a tonal “Beige” and “Black Ice” scheme with matching mesh and nubuck overlays, adding fresh visual dimensions. Chrome accents complement the badge on the tongue, which shows the PUMA x Skepta logo.

The second PUMA x Skepta Skope Forever sneaker will be available from August 24, 2024, on PUMA.co.uk and selected retailers.

Crafted from soft suede and smooth leather, the Palermo Moda distringuishes itself from the original Palermo with its slightly elevated gum sole. Available in both neutral and vibrant colors, this model brings a modern flair while staying true to its timeless silhouette.

The Palermo Moda is available from September 1 at PUMA.com , PUMA flagship stores, and selected PUMA stockists.

Editor’s Notes:
The Palermo was originally part of a special series of sneakers created by PUMA that paid homage to some of Europe’s most famous capitals, including London, Oslo, and many more. The Palermo was later adopted by football casuals to become a staple of terrace subculture.

Boasting an eye-watering 46mm of PUMA’s cutting-edge NITROFOAM™ technology, the MagMax NITRO™ provides supermax cushioning and propulsion in every stride, making your training and recovery miles feel effortless.

The perfect entry point for all types of runners, MagMax NITRO™ is a much-needed bouncy addition into your shoe rotation that will deliver on comfort and have you smiling from ear to ear, step after step.

An engineered mesh upper re-enforced with PUMA PWRTAPE provides premium breathability, whilst a rolled collar reinforced with foam ensures extra comfort and a true fit. The MagMax NITRO™ also features PUMA’s signature PUMAGrip durable rubber sole, providing assured multi-surface traction.

MagMax NITRO™ will be available in a Lapis Lazuli colorway, inspired by the bright blue precious stone it is named after. The men’s shoe features an intense purple-blue upper, with the mesh complemented by a streak of soft green on the NITROFOAM™ midsole that ombres from heel through to the forefoot.

The women’s shoe features a light blue mesh upper complemented by a lime green PUMA formstrip, with a flash of intense, dark blue that adds vibrancy to the NITROFOAM™ midsole.

Romain Girard, VP Innovation at PUMA said "MagMax NITRO™ is our most cushioned every day running shoe yet – meaning you get more NITROFOAM™ than we have ever put in a running shoe. It’s a gateway for people to access running, particularly when you need an extra boost to get out the door. Whether you are just stepping out onto the road, or you need additional comfort on a well-earned recovery run, this shoe has been designed to make running feel effortless and comfortable. Adding a supermax cushion shoe to our existing range provides runners with a great new option that can be integrated into any shoe rotation.”

MagMax NITRO™ launches globally on 12 August 2024, and will be available to purchase on PUMA.com, in PUMA flagship stores and in selected retailers across North America, Europe and Australia.

It’s more than a piece of fabric, it’s a piece of history. Revisit BVB's past with the 24/25 Third kit, honouring 100 years of Borussia-Sportplatz, previously known as Weisse Wiese, the Club's first-ever home ground. The jersey features a custom pattern of the iconic white leaves that earned it the nickname Weisse Wiese.

The all-white classic jersey features a black collar and black sleeve trims with yellow details, with all black logos with white shorts and socks to complete the new Third kit

Marco Mueller, PUMA’s Senior Director of Product Line Management Teamsport Apparel, added: “The 24/25 Third kit is clean new look for Dortmund with classy detailing the jersey beautifully celebrates the original home of Borussia Dortmund, and the white leaves found on the jersey nicknamed the Weisse Wiese. We really wanted to pay tribute to the history and tradition of the Club and the fans but bring into the modern day with our high-performance technology that can be worn on an off pitch.”

The 24/25 Third kit is available in both Authentic and Replica versions. The Authentic jersey, worn by the players, is crafted with PUMA’s ULTRAWEAVE fabric, designed to reduce weight and friction, ensuring elite-level performance. The Replica jersey offers the same striking design with a more relaxed fit, perfect for both game days and everyday wear. Both versions incorporate PUMA’s dryCELL sweatwicking technology to keep fans and players dry and comfortable.

Reflecting PUMA’s commitment to sustainability, the Replica jerseys are made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys.

The new 24/25 Borussia Dortmund Third kit will make its debut on the pitch when BVB play against Aston Villa on the 10th August in a special pre-season friendly.

The Borussia Dortmund Third kit is available from PUMA stores, PUMA.com, the Borussia Dortmund Official Stores, bvbonlineshop.com, and select retailers worldwide from 9 th August.

This groundbreaking vehicle has left an enduring legacy in both automotive and fashion culture. The new collection pays homage to this legacy with vibrant colors, bold accents, and tactile fabrics adorning key pieces such as the pilot jacket and tracksuit, celebrating the Hammer’s timeless influence on style and car culture.

Each piece in the collection reflects the spirit of the Hammer, with designs that resonate with its powerful aura. The pilot jacket, with its vibrant colors and bold accents, and the tracksuit, made from tactile fabrics, are standout items that echo the dynamic essence of the Hammer. This collection is not just about clothing; it’s about feeling the pulse of an icon and expressing it through fashion.

The PUMA x Mercedes-AMG Motorsport Collection is now available in selected PUMA stores as well as online at puma.com.

Manchester City's history is rich with moments of tenacity and resilience, and the 1999 Play-Off final is a testament to that spirit. Trailing by two goals, City’s determination eventually saw them through to victory on penalties, after Paul Dickov’s dramatic equaliser in the 95th minute took the game into extra time. To celebrate this iconic match that has been etched into the hearts of the Manchester City fans, PUMA has brought back a certified classic: a navy-blue jersey featuring neon yellow vertical stripes, with neon yellow and blue detailing on the classic collar and sleeve trims.

Paul Dickov, Manchester City Club Ambassador, said: “It’s fantastic to see this year’s Away kit revealed today. The 1999 Play-off final victory still remains a special moment for myself and City fans around the world and I know the kit from that day is remembered by those who were there and beyond. It’s a wonderful gesture by the Club and PUMA to commemorate the anniversary with this year’s Away kit.”

Marco Mueller, PUMA’s Senior Head of Product Line Management Teamsport Apparel, added: "This kit symbolizes a defining moment in Manchester City's history and the relentless spirit of its fans. Our goal was to create a jersey that honours the past while using the latest in performance technology to meet the needs of today's athletes and supporters. We’re proud to bring back a design that holds such significance and to do so with a sustainable approach."

Reflecting PUMA’s commitment to sustainability, the Replica jerseys are made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. This initiative represents a significant step towards a more circular and sustainable production process for football jerseys.

The 24/25 Away kit will be available in both Authentic and Replica versions, ensuring that every fan can wear a piece of history. The Authentic jersey, as worn by the likes of Jack Grealish, Kyle Walker and Alex Greenwood, is crafted with PUMA’s ULTRAWEAVE fabric, designed to reduce weight and friction, providing elite-level performance. The Replica jersey offers the same iconic look with a more casual fit, ideal for both match days and everyday wear. Both versions incorporate PUMA’s dryCELL sweat-wicking technology to keep fans and players dry and comfortable.

The Manchester City Away kit is available from PUMA stores, PUMA.com, City Stores (Etihad Stadium, Arndale Centre, Rockefeller Center & Yas Mall), mancity.com/shop, and select retailers worldwide from 8th August.

As the motorsport world shifts towards an electrified future, the PUMA x BMW M Motorsport collection captures this exciting transition. Each piece in the collection reflects the innovative spirit and technological advancements of the BMW M Hybrid V8, a symbol of cutting-edge performance and design. Fans can expect to find apparel, footwear and accessories that not only celebrates this new era but also enhances their style and performance.

The collection features classic silhouettes remastered with bold, brilliant graphics and innovative material choices. Color and material blocking create striking contrasts, while tonal trims add a sophisticated touch. These design elements come together to produce a collection that is both visually stunning and functional, perfect for motorsport enthusiasts and fashion-forward individuals alike.

The PUMA x BMW M Motorsport collection will be available at selected PUMA stores as well as online at puma.com. Celebrate the electrified future of motorsport with this dynamic and innovative collection.

PUMA’s supersized Suede XL borrows its rebellious inspiration from ‘90s and early 2000s skateboarding footwear. Extra-cushioned with over-the-top proportions, the Suede XL differs from the original Suede through its padded tongue and Formstrip, as well as ultra-wide laces that call back to the aesthetics of Y2K skate culture.  

Just like the Suede Classic did in the ‘90s, the new Suede XL has found its home in the skateboarding scene, thanks to its durability, sturdy midsole, and extra padding. Built for backyard pool sessions and beyond, the Suede XL is part of PUMA’s Rewrite the Classics collection, which celebrates PUMA’s most timeless franchises, bringing them into a new generation. 

The latest PUMA Suede XL is available starting August 16, 2024, from PUMA.com, PUMA flagship stores, and selected retailers. 

"The Legend of Turbo" is more than just a fashion line; it’s a celebration of 50 years of legacy, love, and memories passed down through generations. The collection tells the story of these generations through its cast, from the proud owner of his very own Porsche 911 to the little boy who dreams of owning one someday. Each piece in the collection is designed to evoke the emotion and pride associated with the Porsche 911 Turbo.

The PUMA x PORSCHE collection showcases twill jackets, flannel shirts, and a distinctive tartan graphic story inspired by the interior upholstery of the first-ever Porsche 911 Turbo, crafted in 1974. This legendary car was gifted as a birthday present to Louise Piëch, the daughter of Ferdinand Porsche, symbolizing the blend of nostalgia, excitement, and heartwarming moments that define this collection.

This collection blends nostalgia with modern style, making it perfect for both Porsche enthusiasts and fashion-forward individuals. The PUMA x PORSCHE collection will be available at selected PUMA stores, at the Porsche Museum in Stuttgart, as well as online at puma.com and shop.porsche.com. Celebrate the legacy of the Porsche 911 Turbo and embrace the blend of history and style with this exclusive collection.

In celebration of these two incredible PUMA teams, the FENTY x PUMA suite hosted notables including Wisdom Kaye, Richie Shazam, Rickey Thompson, Anya Tisdale, Phaith Montoya, Eden Masliah, Valerie Zhang, Eva Gutowski, Tyshon Lawrence, and Alana Lintao. Upcoming FENTY x PUMA Avantis will be available this fall. 

Bembury has already changed sneaker culture in recent years through groundbreaking designs, world class collaborations, and polarizing silhouettes. His progressive designs have challenged sneaker conventions and ended up on catwalks, celebrities, and athlete’s around the world. He is now bringing his vision into the PUMA brand with a clear focus on it’s fastest growing segment – Hoops.  

“My designs are a platform for storytelling and cultivating community; an opportunity to breathe new meaning into a product. While my work has been known to cater to the outdoor space, a space I recently developed an intimate relationship with, my partnership with PUMA Hoops will allow me to tell a more deeply rooted personal story,” shares Bembury, “As a 90’s kid from New York City, I’ve played basketball my whole life and have a deep history, emotion, and nostalgia for the sport. I’m excited to leverage this collaboration as a catalyst to introduce an untold side of me and engage a new community.”
The partnership will see Bembury designing the brand’s next signature silhouette, helping to recruit the next signature athlete, and within the process create a new look & feel within basketball itself.

With an already disruptive line of product designs, influenced by a diverse boundary breaking roster that includes the likes of LaMelo Ball, Breanna Stewart, and Flau’Jae Johnson, the arrival of Bembury will only elevate the unique culture first storytelling even more. The partnership will yield a new creative edge and further challenge the conventions of performance and signature basketball within the culture of the game.  
 
“Today’s game is as much about performance as it is about the culture. Within signature that means being able to tell the athlete’s story both on and off the court. Salehe has had unrivaled success of bringing to life the intersection of sport, culture, and fashion through product design & storytelling. That combination, mixed with PUMA Hoop’s disruptive approach, results in a partnership that will bring game changing newness and excitement to basketball athletes, basketball consumers, and basketball culture – both on and off the court.” said Max Staiger, Global Head of Basketball for PUMA.  
 

The new Away kit was showcased for the first-time last night at Yankee Stadium, where AC Milan played a friendly game against Manchester City. In an epic first for AC Milan, the team wore their Home kit in the first half and then surprised fans by switching to the new Away kit for the second half, marking its debut and the first time the Club has unveiled a kit in this way.

Details make all the difference in the 24/25 AC Milan Away kit. The classic white Away kit combined with a red-and-black polo collar and monochromatic crest personifies the spirit of success and casual sophistication of a team synonymous with the beautiful game. A tonal pinstripe pattern adds a historic touch, honouring AC Milan’s origins as the Milan Football and Cricket Club.

Maikel Oettle, Chief Commercial Officer of AC Milan, commented: “As we unveil our new Away kit for the 2024/25 season in such an innovative manner, showcasing it first on the pitch at Yankee Stadium, we continue to push the boundaries of how we connect with our fans and communities. This kit not only represents the elegance and innovation that define our Club, but also serves as a testament to our ongoing commitment to our fans and community.  Our partnership with PUMA allows us to honour our rich legacy while actively giving back to the community through initiatives like the ‘City and Milan for Change’ project, reinforcing the values that define our Club.”

The 24/25 Away kit is available in both Authentic and Replica versions. The Authentic jersey, worn by the players, is crafted with PUMA’s ULTRAWEAVE fabric, designed to reduce weight and friction, ensuring elite-level performance. The Replica jersey offers the same striking design with a more relaxed fit, perfect for both game days and everyday wear. Both versions incorporate PUMA’s dryCELL sweat-wicking technology to keep fans and players dry and comfortable. 

Reflecting PUMA’s commitment to sustainability, the Replica jerseys are made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys.

The launch of the Away kit is part of the broader “City and Milan for Change” initiative, a collaborative effort by AC Milan and Manchester City, supported by PUMA. The initiative focuses on giving back to the New York Community through various activities surrounding last night’s fixture. One highlight was a special joint community event in New Jersey on 26th July, which brought together over 60 boys and girls from the Success Academy Charter Schools Soccer Program, actively supported by Fondazione Milan since 2021, and children from the City in the Community (CITC) Soccerbloc program in Staten Island. The event featured participation from legends of both Clubs, making it a memorable occasion for all involved.

To mark the launch of the new Away kit, AC Milan and PUMA will host an exclusive “House of Milan” event on the 28th July in Manhattan. The event will bring together stakeholders and VIP guests to celebrate the new kit in a fashion-forward manner.

The AC Milan Away kit is available from PUMA stores, PUMA.com, the AC Milan Official Stores, store.milan.com, and select retailers worldwide from the 28th July.