This reveal marks the beginning of an exciting new season, with more updates to come as the 2025 Formula 1® season approaches.

The collection features bold prints, patterns, and colors inspired by the red and gold of the Ghanaian flag, with designs created for both men and women. Key pieces include the revamped T7 tracksuit, a cropped longsleeve shirt with a jersey-inspired collar, as well as graphic tees and caps that reflect the collection’s ethos.

For footwear, the collection’s centerpiece is a special-edition Easy Rider with a striking red upper and yellow accents on the midsole.

The PUMA “Road to Unity” collection is available starting February 1, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.
 

PUMA x Hot Wheels is available starting February 1, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists. 

The race suit showcases a bold, modern design with sleek white lines accentuating its classic red base, embodying the perfect fusion of tradition and innovation. Each suit is personalized with the drivers' names prominently displayed on the back. The new race suit embodies the pinnacle of PUMA’s cutting-edge design and technical expertise, tailored specifically for the demands of Formula 1®. 

Stay tuned for more updates as PUMA continues to push the boundaries of racing apparel with the 2025 Scuderia Ferrari  HP race suit.

The pack includes the MB.01 Baxter Stockman, a multi-colored iridescent sneaker inspired by the half-man, half-fly, mad scientist. The second limited-edition drop embodies Donatello & Raphael in a unique mismatched MB.04 design, followed by the MB.04 Leonardo & Michelangelo, with each Turtle represented through their distinct bandana colors. The final drop is a hot pink and purple MB.03 model, dedicated to alien supervillain, Krang.

The collection’s MB.01 Baxter Stockman and MB.03 Lo Krang feature PUMA Hoops’ signature technology. NITROFOAM found throughout the midsole offers superior responsiveness and comfort while remaining lightweight. For quick cuts and spot up jumpers, a full-coverage nonslip rubber compound provides enhanced durability and traction. And the shoe’s disruptive upper construction, made with breathable monomesh, provides a supportive yet ultra-lightweight feel. 

Boasting the same innovation as the MB.01 and MB.03 models, the MB.04 Donatello & Raphael and MB.04 Leonardo & Michelangelo styles come complete with a 5D printed upper – a multi-layered design that engulfs the shoe like alien tentacles – and a custom TMNT graphic at the heel. Additional design cues are inspired by Melo’s otherworldly DNA, including his signature phrases, “1 OF 1” and “RARE” hidden throughout the shoe, a hovering spaceship stamped on the outsole, and flames at the heel.

“It’s been great bringing these designs to life. Each sneaker really is 1 of 1.”  shared PUMA Hoops athlete LaMelo Ball. 

The MB.01 Baxter Stockman will mark the first release of the series, dropping on Saturday, February 1st followed by the MB.04 Donatello & Raphael on February 8th, the MB.04 Leonardo & Michelangelo on February 14th, and the MB.03 Lo Krang on February 22nd. Each style will be available at Foot Locker, Kids Foot Locker, Champs, PUMA.com, and the PUMA Flagship store.

The PUMA Hoops x TMNT collaboration also includes an apparel collection, featuring t-shirts, shorts, a hoodie, and puffer vest.

Inspired by the livery of the BMW M4, which is designed to get your heart racing, this collection features bold, dynamic graphics that reflect the unmistakable energy of the car. Silhouettes include hoodies, T-shirts, and shorts; clean lines and functional, everyday tech will keep wearers comfortable and stylish, whether they're hitting the track or navigating city streets.

Completing the ensemble is a line of footwear, topped by the BMW MMS Inverse. This marquee sneaker captures that rush feeling one gets with a drive in a BMW M4 and offers the best in both form and function. With top-notch materials and sleek designs, the BMW MMS Inverse guarantees that one will always be steps ahead of the game.

This collection effortlessly traverses the line between track and street, making it a must-have for motorsport enthusiasts and style aficionados alike.

The PUMA x BMW M Motorsport M4 collection is now available at select puma stores and well as online at puma.com.

The PUMA x LGN Mostro Mule will be available in two colourways from 23 January through LGN, and from 25 January at selected retailers. 

Project3 will allow 100 runners participating in each race the opportunity to prepare for race day in the same way PUMA’s elite athletes do, with exclusive access to the brand’s most innovative running products that will revolutionize your race day experience.

As a Project3 participant, you will receive unprecedented access to PUMA Elite Running Team coaches, elite athletes, and PUMA innovation experts who will all provide guidance on various aspects of your training cycle to ensure you arrive at race day in one mindset: to break records.

PUMA will also offer all Project3 participants the chance to walk away with an incredible cash prize of $3,000 if they break their existing marathon PB by three minutes or more.

PUMA will also reward $3,000 to the fastest Project3 male and female finishers of each race, as well as the the male and female runners who break their marathon PB by the biggest margin out of all Project3 runners. Should one individual secure all three prizes, they could potentially be rewarded a substantial payout of $9,000.

To top it off, PUMA will also reward these six individuals with an all-expenses paid trip to a PUMA sponsored race in 2025, and kit them out for one year with PUMA Running product valued at up to $5,000.

Project3: How To Apply?

Prospective candidates must meet the minimum criteria to be considered for selection including:

• Holding a valid 2025 Boston or London Marathon race bib/race entry

• Existing marathon PB of 3:10 or less

To apply visit www.puma-project3.com. Applications will close at 3pm (CET) on 27th January, 2025. 

At the forefront of the low-profile trend, PUMA has drawn inspiration from the archive across a variety of styles including the Speedcat, the Mostro and now the Avanti LS. Rihanna’s design inspiration is rooted in soccer but takes on a fashion lens with a slim upper and a playful blue colorway.

Rihanna has already been spotted sporting the style at Giorgio Baldi and out on the streets of New York City.  Dress it up or down, the Avanti LS is a playful shoe for every occasion.

The FENTY x PUMA Avanti LS is available on January 16th at 10am EST exclusively at PUMA.com

The designs in this collection are anchored in classic simplicity, with the iconic yellow Scudetto emblem at their core — a timeless symbol of pride and excellence. Each piece reflects the legacy of Ferrari while embracing modern style and performance.

Standout apparel includes sleek tees, hoodies, and caps that fuse the aesthetics of racing heritage with contemporary fashion. Joining the lineup is PUMA ambassador Charles Leclerc, embodying the spirit of speed and style.

This is more than a collection of apparel; it's a statement of passion and performance. Designed to appeal to motorsport enthusiasts and fashion-forward individuals alike, each piece embodies the essence of Scuderia Ferrari HP's relentless pursuit of excellence. From the racetrack to the streets, the collection strikes a perfect balance between functionality and sophistication, making sure that fans can show their loyalty in style.

The PUMA for Scuderia Ferrari HP Collection is available now at select PUMA stores, puma.com, and store.ferrari.com.