Guizio’s first official collaboration with PUMA debuts with a limited-edition Speedcat Mesh. The self-taught designer brings her feminine perspective to the low-top Speedcat, adding distinct details and new materials. The limited friends-and-family release features lime and cream colorways with a gum sole, and a special "Guizio" tab on the upper to commemorate the collaboration. 

Created through the lens of football, the collection takes its inspiration from PUMA’s heritage of athletics, bringing pastel colorways, specially designed patterns, and modern aesthetics into the form and function of sportswear.  

Warm-up gear like the Cellerator Track Pants and Cellerator Track Jacket are both adorned with a stylized take on PUMA’s leaping cat logo, complemented by outerwear like the Reversible Vest and MMQ Jacket that are covered with custom mosaic patterns. Bespoke “KidSuper Academy” graphics appear on essentials like the Graphic Tee and Crewneck, while the Trapper hat and Gloves add to the collection’s individual character. 

Inspired by the classic american varsity jacket, this Varsity Jacket features premium materials and meticulous craftsmanship. The jacket boasts a rich, deep red body, complemented by hints of yellow, reminiscent of Scuderia Ferrari’s signature colours. It features iconic branding with embroidered Scuderia Ferrari and PUMA logos, representing a legacy of excellence. The jacket boasts a classic silhouette, combining a traditional varsity jacket design with a modern fit.

The PUMA Scuderia Ferrari Varsity Jacket is now available at selected PUMA and Ferrari stores, and online at www.puma.com and www.store.ferrari.com.

Born to entertain Neymar Jr. drops a new pack that pays tribute to his roots and a style of play that has taken the world by storm. The joyous nature, Brazilian natural ability and skill is a representation of a nation in love with the beautiful game. 

The Neymar Jr. BNA pack not only features the FUTURE 7, but Training Shorts, Pants, ¼ Zip Tops, Jerseys, Hoody’s and Logo Tee’s all in adult and junior sizes.

The NJR BNA FUTURE 7 is designed with an adaptive FUZIONFIT360 upper that provides the ultimate fit. Combining PWRPRINT, PWRTAPE, engineered dual mesh, and stretchy knit for a snug, supportive fit for 360-degree freedom of movement on pitch. For enhanced touch the 

FUTURE features 3D grip textures designed for ultimate ball control so you can make every touch count. For optimal agility the FUTURE utilizes the Dynamic Motion System outsole to enhance stability, agility, and traction for unpredictable changes of direction.

The Neymar Jr. BNA pack is available on sale from 12th September at PUMA.com and specialist retailers worldwide.

The Definitely City kit will be worn exclusively in select European fixtures, encapsulating the spirit of a Club ready to rock on the biggest stages in Europe. The design features a bold aesthetic that echoes the iconic imagery of Definitely Maybe, paying tribute to the band and the city of Manchester.

The special-edition jersey features a light straw base colour with bold blue side panels and sleeves with subtle poppy pink detailing on the cuffs and panels of the jersey. Intricate outlines of marine blue supersonic waves adorn the jersey, with PUMA paying tribute to the colour palette from the iconic album cover creating a jersey that is Definitely City.

The kit is part of the Definitely City collection, all designed in collaboration with Noel Gallagher. The full collection includes a Track Jacket and Pants, Overshirt, Bomber Jacket, Tee, Polo, Retro Jersey and Drill Top. 

The collection was shot in a living room recreated from the Definitely Maybe album cover, with Manchester City players including Kyle Walker, Jess Park, Mateo Kovačić and Ederson joining Pep Guardiola and Noel Gallagher on set. 

Speaking about his involvement in the design of the Definitely City kit, Noel Gallagher said: “I loved City before anything, I was into City before I was into music, I was into City before I knew what music was. Definitely Maybe is what set us on our way, the record lasting as long, you can’t predict that kind of thing. It’s a great working class, Mancunian record – it’s real.

“When PUMA approached us at one of the games about designing a kit it took about five seconds to agree to it. It’s the same colour palette as the cover of Definitely Maybe: it’s unique but it’s definitely striking, and I think it looks great. When you see people representing your Club, it’s important that they look good.

“Definitely Maybe has never lost its magic to me, I just think it’s an amazing snapshot of what we were about. With the anniversary, I’ve been listening to it a lot more than I would ever listen to it, it makes me smile – they were great times. It’s spawned a great football kit, it’s legacy lives on.”

Marco Mueller, PUMA’s Senior Head of Product Line Management Teamsport Apparel, added: "The 24/25 Definitely City kit is not just a piece of sportswear; it's a celebration of Manchester City's ongoing journey and a tribute to a cultural phenomenon that resonates with fans around the world. We've combined cutting-edge technology with a design that honours both the Club’s heritage and the legacy of Definitely Maybe."

The special kit is available in both Authentic and Replica versions. The Authentic jersey features PUMA’s ULTRAWEAVE fabric, designed to reduce weight and friction for elite-level performance, while the Replica jersey offers the same distinctive look with a more casual fit, ideal for fans. Both versions are equipped with PUMA’s dryCELL sweat-wicking technology to ensure maximum comfort.

Reflecting PUMA’s commitment to sustainability, the Replica jerseys are made using 100% recycled material, excluding trims and decorations, marking a significant step towards a more sustainable production process.

The Definitely City kit will debut on pitch on the 18th September at the Etihad Stadium when Manchester City take on Inter Milan and will be worn in select European Away fixtures for the remainder of the 24/25 season.

The Definitely City kit and collection is available from PUMA stores, PUMA.com, the City Stores (Etihad Stadium, Arndale Centre and Rockefeller Center NYC), mancity.com/shop, and select retailers worldwide from 12th September.

Blending PUMA’s heritage with Aries’ luxe-streetwear aesthetic and signature graphics, the partnership riffs on racing and kitschy aesthetics, mixing modern and nostalgic references into one breakneck vision. The genderless collection is highlighted by statement graphics as well as experimental knitwear and double nylon pieces, paired with a crafted selection of accessories and footwear, including an Aries take on the iconic PUMA Mostro. 

The collaboration capsule includes a moto-mesh long sleeve tee featuring a selection of Aries custom graphics, as well as the knitted cardigan printed with an original digital print. A lace-knit tight tee incorporates cycling inspiration and is made from an original knitted jacquard, while the garment-washed oversized tee features a fierce “PUMA” graphic with an airbrushed motif playing on Aries’ branding of ancient mythology. The water-repellent nylon lightweight jacket and lightweight pants once again make use of a digital print featuring a “PUMA” skeletal x-ray graphic. Playing on kitsch codes, accessories like the PUMA x Aries Cap and very Mini Grip Bag evoke ‘80s and ‘90s mall aesthetics. 

Not only did the event host over 300 guests worldwide, but they were also joined by some special guests from the PUMA Fam including Theo Hernández, Christian Pulisic, Chanté Dompig, Laura Giuliani and Nesrine Bahlouli. The star players were joined on track by Scuderia Ferrari Academy Drivers Oliver Bearman and Dino Beganovic for a race to crown our track Champion with Theo Hernández taking home the victory in a wild race from start to finish. 

Theo Hernández, AC Milan commented after the race, "Today was incredible, I love Motorsport and to see something like this today was so fun. Getting on track with the rest of the PUMA fam and the Scuderia Ferrari team was wild, to win the race was amazing. The ULTRA is the fastest on the pitch and the track".

The day featured interviews with the PUMA team behind the ULTRA 5, The PUMA players in attendance and Scuderia Ferrari Academy Drivers. Not only that the event had a custom wrapped Formula One car in the ULTRA colours to celebrate the ultimate crossover of football and motorsport.

The event celebrated the UTLRA 5 Ultimate and Carbon editions that are on global release now.

The 1983 tennis sneaker is remade with a special resin-coated upper, to create a scuff and dirt-repellent version of the iconic low-top. The pristine and playful edition of the GV Special will stay spotless and clean wear after wear. The “Laundry Boys” GV Special is also a perfect blank canvas to scribble and tag, and then just wipe clean to start over with a new masterpiece. 

This special “Laundry Boys” edition comes with custom packaging, inspired by the nostalgic logos and slogans of laundry detergent brands.

The Club mantra 'United by Borussia' comes to life in the 24/25 Away kit. Repeated throughout the jersey in writing, sign language, and Braille, the kit champions the diversity of the Club and constant work against racism, antisemitism, LGBTIQ* hostility, sexism and discrimination to support an open society.

The Borussia Dortmund jersey features a classic black base with a yellow midsection, PUMA logo and Club badge. The jersey features a round neck collar, and black tonal stripes wrapped across the jersey with black socks and black shorts to complete the look.

Carsten Cramer, Managing Director of Borussia Dortmund, said: “This season’s Away kit is very special and important for us. It shows that we are committed to diversity and inclusion on and off the pitch. ‘United by Borussia’ isn’t just a claim – we live by it.”

Marco Mueller, PUMA’s Senior Director of Product Line Management Teamsport Apparel, added: “The 24/25 Away kit is a powerful representation of Borussia Dortmund’s commitment to connecting with their broad spectrum of fans. We wanted to create a jersey that not only performs at the highest level but also makes a statement about the Club’s values. This kit is designed to celebrate every fan and promote unity within the community.” 

The 24/25 Away kit is available in both Authentic and Replica versions. The Authentic jersey, worn by the players, is crafted with PUMA’s ULTRAWEAVE fabric, designed to reduce weight and friction, ensuring elite-level performance. The Replica jersey offers the same distinctive look with a more relaxed fit, perfect for both match days and everyday wear. Both versions incorporate PUMA’s dryCELL sweatwicking technology to keep fans and players dry and comfortable.

Reflecting PUMA’s commitment to sustainability, the Replica jerseys are made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys. 

The Borussia Dortmund Away kit is available from PUMA stores, PUMA.com, the Borussia Dortmund Official Stores, bvbonlineshop.com, and select retailers worldwide from the 30th August.

Featuring rule-breaking (RB) innovation, cutting-edge technology, and radical design features, Fast RB NITRO™ Elite is challenging the running footwear category like we’ve never seen before.

With an unapologetically, unconventional aesthetic, Fast RB NITRO™ Elite is packed with a mind-blowing 58mm of NITROFOAM™ Elite – PUMA’s most advanced foam technology. And at 18mm above regulations, it offers a cheat code of cushion and responsiveness that releases a confidence in runners they’re yet to experience.

Locked between the layers of NITROFOAM™ Elite is not one, but three PWRPLATE’s that are strategically placed for powerful propulsion, driving you forward in that pursuit of a personal best.
 

Fast RB NITRO™ Elite enhances an already exceptional line-up of running shoes that includes the Deviate NITRO™ Elite 3 and Fast R NITRO™ Elite 2 – the latter of which took design and technology inspiration from the Fast RB NITRO™ Elite.

Fast RB NITRO™ Elite is available in two colorways, including the futuristic Psychedelic Rush. The eye-catching hue is complemented by outlines of silver and a black PUMA formstrip to make runners feel their best as they step into their fastest stride.

The Black-Sun Stream colorway combines a sleek, black upper with a vibrant fireglow sole, providing runners with a higher contrast aesthetic.

Fast RB NITRO™ Elite will launch on 28 August 2024, with only 1,000 pairs available. 

The shoe will be available to purchase on PUMA.com, in select PUMA stores and in select retailers across the USA, UK, Central Europe, Nordics, Thailand, Japan, China, and Australia.
 

Since its debut in the USA in 1958, carbon fibre has revolutionized Formula 1. Scuderia Ferrari HP first used it in 1982 to strengthen their car's chassis, and by 1983, they introduced the first car with a full carbon fibre structure, enhancing safety and durability. Over the years, carbon fibre became essential in F1, used for everything from custom-fit pedals to steering components. By 2014, even gearboxes were made entirely of carbon fibre, highlighting its importance in improving speed and aerodynamics.

At this year's Italian Grand Prix, Charles Leclerc and Carlos Sainz will wear exclusive race suits, t-shirts, caps, and Speedcat Pro race boots, all adorned with a carbon-fibreinspired design that fuses the rich heritage of racing with a sleek, contemporary aesthetic.These feature an all-black base, highlighted by striking accents of yellow—a color deeply entrenched in Scuderia Ferrari HP’s heritage. Yellow also holds significance as the emblematic color of Modena, the city of Enzo Ferrari, selected as the backdrop for the iconic black Prancing Horse.

PUMA is excited to honour the past, present, and future of Formula 1’s technological advancements with Scuderia Ferrari HP. Together, we celebrate the material that has not only safeguarded our drivers but also propelled the sport to new heights.

The Scuderia Ferrari Monza Special Edition Awaits You! Available now in select PUMA and Ferrari stores, as well as online at puma.com and store.ferrari.com. Don't miss thechance to own a piece of racing excellence.

AC Milan’s culture thrives on creativity and vibrant colors. The new Third kit brings fresh, new colors to the pitch, adding a whole new layer of meaning to the beautiful game. The unique new 24/25 Third kit features a shadow grey base color with a fresh mint collar and sleeves, with grape mist details on the collar – including a monochromatic version of the Club crest – to express the inherent Milanese style in a way that’s both new and distinctly Rossonero, even in the absence of Rosso or Nero. Welcome to Milan(ismo).

Marco Mueller, PUMA’s Senior Director of Product Line Management Teamsport Apparel, added: “The 24/25 Third kit embodies the unique blend of tradition and innovation that defines AC Milan and connects with the Club’s youthful fanbase to create something new and unique. We aimed to create a jersey that stands out while staying true to the Club's identity. This kit reflects the bold and sophisticated spirit of Milanismo and is designed to perform at the highest levels.”

Maikel Oettle, Chief Commercial Officer of AC Milan, commented: “This new Third kit developed by PUMA is a bold statement of what Milanismo stands for -innovation, elegance, and a deep connection to our City’s heritage. We are excited to see our players and fans alike embracing these colors, which represent a modern twist of our Club's identity. Partnering with PUMA allows us to continue pushing boundaries, not just in style, but in sustainability, as we aim to lead by example both on and off the pitch.”

The 24/25 Third kit is available in both Authentic and Replica versions. The Authentic jersey, worn by the players, is crafted with PUMA’s ULTRAWEAVE fabric, designed to reduce weight and friction, ensuring elite-level performance. The Replica jersey offers the same striking design with a more relaxed fit, perfect for both game days and everyday wear. Both versions incorporate PUMA’s dryCELL sweat-wicking technology to keep fans and players dry and comfortable. 

Reflecting PUMA’s commitment to sustainability, the Replica jerseys are made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys.

For the first time in Club football, RECYS technology will enable PUMA and AC Milan to apply the world’s first fully recyclable heat transfer for names and numbers to every 24/25 Third kit, while still meeting the highest required performance standards. This continues to build on PUMA and AC Milan’s sustainability goals as they continue to promote a more sustainable future.

The new 24/25 AC Milan Third kit will debut on pitch when AC Milan’s Men’s First Team takes on Parma in the Stadio Ennio Tardini on the 24th August. 

The AC Milan Third kit is available from PUMA stores, PUMA.com, the AC Milan Official Stores, store.milan.com, and select retailers worldwide from Thursday 22nd August.