The Palermo was originally part of a special series of sneakers created by PUMA that paid homage to some of Europe’s most famous capitals, including London, Oslo, and many more. Part of PUMA’s storied history, to this day, the Palermo’s unmistakable DNA evokes a deep sense of football nostalgia.

Two new PUMA Palermo colorways will be available starting August 5, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.

PUMA Hoops is releasing its latest basketball silhouette, the All-Pro NITRO. The next generation of PUMA Hoops shoes are designed to maximize all aspects of your game. Available in a Lime Squeeze colorway, the All-Pro NITRO is a direct descendant of the original Clyde All Pro NITRO, which was released in 2021.

The All-Pro NITRO is the first PUMA Hoops shoe to feature NITRO™ SQD foam: a soft inner layer of NITRO™ foam for cushioning combined with a firm outer layer of NITRO™ foam for multi-directional movements. The silhouette also includes a specially engineered knit upper made with multi-zoned materials for targeted support, a supportive but breathable fit as well as cord lock-down lacing system in the forefoot for lateral stability which extends down through the shoe.

Meant for explosive energy on the court and will be available starting on August 1st at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store and at Foot Locker, Kids Foot Locker and Champs Sports. 

The PUMA Star “Strawberries and Cream” is available starting July 28, 2023, from PUMA.com, PUMA flagship stores, and selected accounts worldwide.

PUMA is also furthering its commitment to the health and safety of female athletes by announcing their investment in a research study that will further explore ACL injuries in women's football. Female players are known to be between 2-10 times more likely to suffer an ACL injury than their male counterparts. This research aims to delve into these injuries' complex dynamics and develop effective training programs with the aim to reduce the risk for female athletes.

One of the paramount outcomes of this research is to further develop PUMA’s women-specific football boots that were launched two years ago. The ongoing research will help to continuously improve the offering for athletes and will be designed considering the unique risk factors identified in ACL injuries in women's football. PUMA aims to transform these findings into practical solutions, undergoing rigorous testing and validation in collaboration with their partners (clubs and players).

"PUMA's commitment to women's football goes beyond the pitch. We're are investing in a comprehensive research study with our partners into ACL injuries in women's football, aiming to understand the risks, develop training programs, and enhance our women's fit football boots. We're dedicated to nurturing athletes, driving innovation, and ensuring player health and safety. The findings of the research will continue to influence our product moving forward and will support the objective with our PUMA partners in helping to reduce the risk of ACL injuries in the women’s game. As a brand PUMA exists to promote equality, identify challenges and work together with our partners to reduce barriers to women playing sport.” - Maria Valdes, Chief Product Officer, PUMA.

PUMA announced the research study at Cockatoo Island, Sydney, in a special panel talk at the newly opened PUMA pitch that hosted initiatives and programs during the start of the Women’s World Cup™.

At the event PUMA and the Institute of Health and Sport at Victoria University in Australia discussed their published insights into the aspects of sports uniforms that prevent or discourage girls to participate in sport. The research gives insights into girls preferences for sports uniforms with the aim to drive further progress within the entire sports industry by pushing performance apparel towards more insight-driven, inclusive designs and igniting conversation around uniform policies. To read more visit here.

NOTES TO EDITOR:

Background on ACL injuries:

• ACL injuries are considered among the most traumatic and debilitating injuries an athlete can sustain in team sport.

• Statistics indicate that only 63-81% of athletes return to the same level of competition following an ACL injury.

• The probability of an athlete tearing their ACL doubles after the first tear.

• In the long term, the probability of developing knee osteoarthritis within the next 10 to 15 years following an ACL injury increases by 20-50%.

• Women have been disproportionately affected by ACL injuries compared with their male counterparts since data began being recorded in the 1990s.

• Female soccer players have been shown to have between 2-10 times higher risk of ACL injury than their male counterparts.

• Historically, ACL research in sports science has been heavily focused on sex-based biological factors ("intrinsic" influences) at the expense of cultural and environmental ("extrinsic") factors. In reality, these two factors are deeply intertwined.

• Successful training programs aimed at preventing ACL injuries often target reducing knee moments.

• When girls and women participate in dedicated training programs, they experience a significant 67% decrease in non-contact ACL injuries. However, application suffers due to adherence levels.

Source: Parsons JL, Coen SE, Bekker S. Anterior cruciate ligament injury: towards a gendered environmental approach. British Journal of Sports Medicine 2021;55:984-990. 

“I absolutely love the new Third kit, it is a proper eye-catcher and will look brilliant on pitch – I can’t wait to wear it in our match against Bayern Munich this week in Tokyo,” said Jack Grealish. “It has been an amazing experience to visit and shoot our campaign in Tokyo, it’s an incredible place and it’s great that we can unveil our new kit here during pre-season.”

To launch the new Third kit PUMA and Manchester City merged football with Japanese culture by capturing content with the players in the famous Tokyo Kabuki Hall and with models in key locations in Tokyo during the team’s pre-season tour of Asia. The Third kit will debut on pitch on July 26th at the Japan National Stadium against FC Bayern Munich.

The new Authentic jersey features cutting-edge technology to provide optimal performance and comfort on the pitch. Engineered with ULTRAWEAVE fabric, the kit boasts a structured, 4-way stretch design that reduces weight and friction, allowing players to move freely and comfortably. The dryCELL technology integrated into the fabric is designed to keep your body free from sweat.

The Replica version is similarly equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch, or place. Both jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future.

The Electrifying Manchester City Third kit is available from July 25th at PUMA stores, PUMA.com, the City store at the Etihad Stadium Store, mancity.com/shop and at select retailers worldwide. 

Note To Editors

The original RS franchise traces its origins to 1984 when PUMA endeavored to create a revolutionary new technology. The PUMA RS (Running System) was the world’s first wearable sports product, and the world’s first smart shoe. The RS’s built-in computer aggregated data, translating it into metrics that allowed runners to become faster, more efficient, and more competitive.

Starting in 2018, the RS family has grown extensively, with the addition of new styles like the RS-X, RSX3, RS-2K, RS-Fast, RS-Connect, RS-Dreamer, and more. Now for 2023, PUMA continues to expand on the RS legacy.

The collection’s matching footwear is centered around the Rider VF Future, the RS-X, and the Slipstream, re-done with a Bikini Bottom-inspired color palette, plus graphic elements evoking SpongeBob’s reading glasses appearing on the strap of the RS-X, and also the tongue of the Slipstream.

Created in collaboration with the beloved Nickelodeon series and Paramount Consumer Products, SpongeBob SquarePants and PUMA’s latest offerings are perfect for any classroom, especially if you’re a student of Mrs. Puff.

The latest PUMA x SpongeBob SquarePants collection is available now from PUMA.com, PUMA stores, and select accounts worldwide. 

Relaxed, archive-inspired streetwear pieces are transformed with tennis-inspired graphics and crisp striping for an effortless clubhouse style. The new range of wardrobe staples is complemented by courtside kicks like the Clyde, Slipstream, and Prevail.

The MMQ Service Line collection is available from 22 July from PUMA flagship stores, selected retailers and on PUMA.com.

Editors Notes

German for “Made with Quality,” PUMA’s Macht’s Mit Qualitat collection represents the finest in PUMA’s design and materials. The concept channels minimalistic aesthetics, contemporary silhouettes, and sophisticated details into one refined vision of quality. Yet another core tenet for the MMQ collection is timelessness, which is represented through an aesthetic marriage between natural beauty and the wonders of human creation.

“I am so excited to have joined a Club as historic and iconic as AC Milan”, said Christian Pulisic. “I am also very happy that we will be touring the United States for pre-season where I get to wear the amazing new kit! The fans will love this kit, it looks great on pitch and in the stands. AC Milan is an incredibly successful club and the iconic Rossoneri’s white kit has become a symbol of those successes over the years. As players, we feel an extra surge of confidence knowing that we carry the legacy of AC Milan's rich heritage with us.”

Casper Stylsivg, Chief Revenue Officer of AC Milan, added: “The new AC Milan Away kit designed by our partner PUMA beautifully captures the essence of our Club's rich heritage, combining it elegantly with fashion and design, symbols of our city. The modern interpretation of the classic white kit symbolizes our commitment to honor tradition while embracing innovation. This kit embodies the spirit of AC Milan, showcasing our commitment to excellence both on and off the pitch. It is a testament to the Club's iconic legacy and our unwavering dedication to push boundaries, leaving a lasting impression wherever we go.”

The new Authentic jersey features cutting-edge technology to provide optimal performance and comfort on the pitch. Engineered with ULTRAWEAVE fabric, the kit boasts a structured, 4-way stretch design that reduces weight and friction, allowing players to move freely and comfortably. The dryCELL technology integrated into the fabric is designed to keep your body free from sweat.

The Replica version is made with 100% recycled polyester and equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch or place. Both jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future.

To celebrate the launch of the new kit, PUMA and AC Milan will be hosting a fashion forward exclusive event in Los Angeles as part of their pre-season tour, featuring AC Milan players and local influencers. AC Milan will debut the new Away kit at The Rose Bowl Stadium in Pasadena on July 23rd when AC Milan take on Real Madrid, as part of the Soccer Champions Tour 2023.

Celebrate football and fashion with the 2023/24 AC Milan Away kit available from July 20th at PUMA stores, PUMA .com, all AC Milan stores, store.acmilan.com and at select retailers worldwide. 

Reflecting on his remarkable journey, Bolt expresses his deep connection with PUMA, stating, "This brand has always been my choice. We've become a family, doing incredible work together. I'm proud to be a part of it." Reflecting on his early days as an aspiring athlete, Bolt shares his excitement upon receiving his first PUMA kit, describing the moment as a dream come true.

As the conversation turns to Bolt's record-breaking accomplishments, the sprinter emphasizes that his focus was always on winning medals rather than chasing records. He attributes his success not only to his exceptional performances but also to his magnetic personality, which won over fans worldwide.

The dynamic conversation between Usain Bolt and Colin Jackson provides an engaging glimpse into the life of a sporting legend. Their discussion on records, partnership, and the thrill of athletics captivated audiences, highlighting Bolt's extraordinary achievements and his passion for the sport.

In addition to the Stewie 2 Water, PUMA will be releasing an apparel collection to accompany the shoe release. The collection will include an anorak, woven jogger, tank, tee, hoodie, and leggings. It will be available for purchase on August 4th and can be found on PUMA.com and the PUMA App. For more information, please visit PUMA.com.

The collection’s footwear offerings include the PUMA Suede, PUMA RS-X, PUMA CA Pro, and PUMA Leadcat in neutral, beachy colorways. The low-profile Suede features a contrasting hit of pastel green on the heel, while PUMA’s RS-X features Palm Tree Crew’s script logo emblazoned across the upper. The CA Pro features palm tree logos wrapped around the midsole, and the Leadcat remains a pool-friendly inclusion, boasting the collection’s monogram pattern across the forefoot. All styles come fastened with special gold palm tree hardware, plus perforated detailing, and co-branded elements throughout.

“I'm so excited to launch the new PUMA x Palm Tree Crew lifestyle collection. These pieces incorporate a more laid-back style and are perfect for day-to-day wear. I can't wait to rep it at my upcoming shows and see it in the crowd!”, said Kygo, DJ, producer, and co-founder of Palm Tree Crew.

The first PUMA x Palm Tree Crew lifestyle collection will be available for early access on palmtreecrew.com on July 19, 2023, before going live on PUMA.com, PUMA flagship stores, and selected PUMA retailers starting on July 20, 2023.