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HERZOGENAURACH, GERMANY, AUGUST 18, 2022

GRAB ATTENTION IN THE MAYZE STACK, ITS BRAND-NEW PLATFORM WILL TAKE YOUR LOOK TO A WHOLE NEW LEVEL

Meet the Mayze Stack. This fresh twist on the Mayze features a brand-new platform sole and sleek details for a bold, fashion forward look.

PUMA took the iconic Mayze design and switched things up, remixing its disruptive design language and taking it to new heights by adding a super-stacked sole and rugged rubber tooling – the result is the new PUMA Mayze Stack.

Designed to pair perfectly with any outfit, playlist, and mood, the Mayze Stack stands out with dynamic blocks of color and contrasting rubber tooling, featuring suede and leather upper options that will be releasing in the upcoming months. Go ahead – mix, match, and make them your own.

The Mayze is a mix of archive inspirations and contemporary PUMA classics, launched in 2021 with Dua Lipa as the headliner of the campaign. Since then, it has captivated the consumer with its design and construction.

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OLYMPIC AND EUROPEAN CHAMPION GIANMARCO TAMBERI TALKS “ONLY SEE GREAT”

“When you reach that goal, greatness happens “

PUMA Ambassador and Italian Olympic and European Champion Gianmarco Tamberi shares his motivation and goals in PUMA’s “Only See Great” campaign

Six years after his first gold medal, Tamberi takes back the European title and speaks about his motivation to keep performing at the highest level in a video interview with sports company PUMA.

With the ‘Only See Great’ campaign, PUMA explores the career path of its brand ambassadors, as they talk about their own paths to greatness, listening to their hearts, and finding a vision that no one else can see.

In the interview, Gianmarco talks about his very first successes and extraordinary performance at the Olympic Games in Tokyo.

“That feeling that I had that day, that happiness I couldn’t even imagine that could exist. It’s something that was coming out of my body. My heart was exploding."

Tamberi really showed what the Olympic spirit is about when sharing first place. For him it felt just natural. “If both can go back with the happiness? With the proudness of what they have done. It’s much better. We didn’t even think one moment that it would have been different the end, so I will never regret that decision. We will remember it forever and I’m sure we will not be the only two people remembering it.”

The idea for PUMA’s “Only See Great” campaign was inspired by cultural icon, entrepreneur and philanthropist Shawn “JAY-Z” Carter who first said: “I only see great. I don’t see good. I don’t see compromise. We should always strive to make something great, something that will last.”

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HERZOGENAURACH, GERMANY, JULY 21, 2022

CATCH IT IF YOU CAN: THE PUMA KING PLATINUM 21 TURBO

Honoring their legacy in speed and Motorsport, PUMA has today launched the PUMA KING Platinum 21 Turbo. The slick and classy new KING honors the legacy of Porsche Turbo with signature KING craftsmanship, plush, premium materials, and the iconic Turbo branding. It doesn’t get more legendary.

Made for ultimate touch and control, the KING Platinum 21 Turbo has a classic PUMA black base color with the iconic Porsche Turbo logo inspired by the first ever 911 Turbo car to be launched: the 1974 Porsche 911 Turbo 3.0. A modern classic. Fit for kings.

Hailing over 50 years of heritage and legacy, the KING Platinum 21 Turbo is made for the modern playmakers. As football gets faster and faster, control is key, so the reengineered KING takes its signature look and upgrades your game to the next level.

The KING Platinum 21 Turbo features KINGForm technology: a rib structure that fuses to the super-soft leather upper in key contact areas to deliver superior touch and increased responsiveness. The KING combines an aggressive MoveKontrol Plate outsole for optimized traction and specially crafted KomfortSystem for next-level comfort with super-soft anatomical padding and a knitted tongue for a natural snug fit.

Catch the PUMA KING Platinum 21 Turbo available from July 21st at PUMA.com, PUMA stores and select retailers worldwide.

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HERZOGENAURACH, GERMANY, JULY 08, 2021

FROM THE TERRACES TO THE STREETS PUMA PRESENTS THE MADCHESTER COLLECTION

Global sports company PUMA has today unveiled the eclectic Madchester collection inspired by the generation-defining indie-dance scene that put Manchester on the map and took the world by storm.

The Madchester collection includes a custom MCFC x MDCR Graphic Jersey, MCFC x MDCR Graphic and Logo Tees, as well as MCFC x MDCR Crews, Hoodies, Jacket, Shorts and Pants.

Made in Madchester, from the terraces to the dance floors, from basement raves to guitar riffs and bucket hats, the new Manchester City x PUMA collection pays tribute to the late 80s early 90s Manchester music scene that remains iconic to this day.

As much as it does today, the city’s thriving music scene served as an inclusive melting pot that attracted followers from far and wide. A 24-hour party, celebrating what makes Manchester the greatest city on the planet – the people that embrace it.

The Madchester collection will be available from 8th July at PUMA.com, mancity.com/shop and JD Sports.

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BOSTON, MASSACHUSETTS; JULY 6, 2021

PUMA AND GOOP RELEASE LIMITED-EDITION COLLECTION

Global sports brand PUMA and goop have collaborated on a limited-edition collection of studio apparel and footwear that can be worn through all walks of life, from day to night.

Inspired by goop’s signature details and PUMA’s rich heritage in sport culture and fashion, the exclusive offering of ten pieces features elevated fabric, feminine cutlines, soft pleating, and clean zip storage. Plus, there are accompanying workout accessories, including a PUMA x goop yoga mat and stainless-steel water bottle.

PUMA together with goop have created a premium activewear line featuring luxury materials and signature silhouettes with a PUMA x goop update and a sleek aesthetic. The collection is made with performance fabrics, including highly functional dryCELL materials that draw moisture away from skin to help keep you dry and comfortable and silky-soft ellaVATE fabric—a quick-drying, four-way-stretch material that’s cool to the touch.

The PUMA x goop limited-edition collection includes the following styles:

Track Jacket, $120 USD
Tank, $60 USD Track
Pants, $100 USD
Sports Bra, $65 USD
High-Waisted Full Tights, $110 USD
Windbreaker Jumpsuit, $180 USD
Bodysuit, $150 USD
Forever XT goop Sneakers, $120 USD
Water Bottle, $25 USD
Yoga Mat, $50 USD

The PUMA x goop collection launches on July 6 exclusively on goop.com and PUMA.com and in-store at goop Brentwood, goop’s permanent store in Los Angeles.

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PRESSEMATERIALIEN HERUNTERLADEN

HERZOGENAURACH, 3. SEPTEMBER 2021

PUMA EHRT MAX VERSTAPPENS WURZELN MIT DER EXKLUSIVEN SPEEDCAT PRO ZANDVOORT SPECIAL EDITION

Das Sportunternehmen PUMA entwirft für Max Verstappen die exklusive Speedcat Pro Zandvoort Special Edition seines Rennschuhs, den er ausschließlich beim Formula 1 Heineken Dutch Grand Prix tragen wird.

PUMA arbeitet in der Formel 1 mit den besten Teams zusammen und ist seit 2016 der offizielle Ausstatter des Red Bull Racing Honda Formula One Teams.

Das Unternehmen bringt die Innovationen und die Technologie der Renn-Bekleidung des in Milton Keynes ansässigen Teams nach vorne. Die Ausstattung erstreckt sich von den Renn-Schuhen, der Balaklava, Unterwäsche bis hin zu den Handschuhen und den Renn-Anzügen, um das Team in Bezug auf Sicherheit aber auch höchsten Wettkampfstandards zu unterstützen. Die perfekte Mixtur von super leichten Fabrikaten und feuerfesten Materialien gibt dem Red Bull Racing Honda Team auf ihrer Jagd nach der Formel 1 Weltmeisterschaft einen weiteren Schub nach vorne.

Max Verstappens einmalige Zandvoort Special Edition Rennschuhe bestehen aus den besten Materialen für den Motorsport. Das Obermaterial sowie das Futter des Schuhs sind aus extrem leichten Materialien gefertigt, um höchste Geschwindigkeiten zu ermöglichen. Gleichzeitig verliert der Schuh weder an Komfort noch an Sicherheit gegenüber Feuer. Zusätzliche Gewichts-Reduktionen werden durch die Fersenkappe gewährleistet, die aus Karbonfasern besteht. Die flache Gummisohle und der EVA-Keil bieten absolute Kontrolle über die Pedale mit der perfekten Mischung aus Komfort, Leichtigkeit und Beweglichkeit.
Das Design des Schuhs ist eine Homage an Max Verstappens holländische Wurzeln. Der PUMA Formstripe wurde aufgrund dessen in die Farben der niederländischen Nationalflagge gefärbt während der Rest des Schuhs in weiß gehalten wird.

Sicherheit steht immer an erster Stelle. Der Speedcat Pro ist aufgrund dessen in Übereinstimmung mit den neusten FIA Homologations Bestimmungen im Bereich der Sicherheits-Ausstattung (FIA Standard 8856-2018) für den besten Schutz im Rennen hergestellt.

Max Verstappen wird die Speedcat Pro Zandvoort Special Edition seines Rennschuhs nur einmalig und ganz exklusiv an diesem Wochenende beim Formula 1 Heineken Dutch Grand Prix tragen.

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HERZOGENAURACH, GERMANY; OCTOBER 1ST, 2021

PUMA AND TINYCOTTONS RELEASE NEW COLLECTION MADE FOR LITTLE ADVENTURERS

Global sports brand PUMA and kids' brand tinycottons have come together for a co-branded collection designed for tiny expeditions.

This season of PUMA x TINYCOTTONS is created to encourage kids to come together, play, and explore. Inspired by the tiniest elements in nature, the imaginative new collection is made for little explorers with more sustainable materials and super-small graphics.

The full line of retro inspired designs includes apparel, footwear, and accessories for infants, kids and juniors. The season stands for inclusivity, diversity, and a great sense of sustainability, with the tees and sweatpants featuring 30% recycled cotton.

Tinycottons means great design, high quality and above all lots of fun. The brand was founded in 2012 in Barcelona and has partnered with the global sports brand before to launch iconic pieces for the little ones.

Give your tiny ones a new addition to their look when the PUMA x TINYCOTTONS collection drops on October 1st.

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Herzogenaurach, Germany – July 15, 2020

WELCOME TO FASTER FOOTBALL: PUMA LAUNCHES NEW ERA WITH THE ULTRA 1.3 FEATURING A UNISEX AND A WOMEN-SPECIFIC FIT

See Them Later With The Next Generation ULTRA 1.3

Sports company PUMA has today invited the world to join the Faster Football movement with the unveiling of the next generation ULTRA 1.3. For the first time, PUMA will offer both a Unisex and Women-specific fit for its trailblazing new speed boot. The launch marks a huge step for PUMA and the football world as PUMA shows its commitment to pushing the game forward and further supporting Women’s football.

FASTER FOOTBALL IS A MOVEMENT. A MOVEMENT TO DO THINGS DIFFERENT AND EMBRACE CHANGE.

The aim is to speed up the game with innovative products, hero PUMA’s leaders, support young players and break down barriers.

“Faster Football is about driving positive change in football, faster. The new ULTRA is a huge leap forward and is filled with an abundance of innovative new technology. By offering a Unisex and Women-specific fit for the ULTRA, we want to cater to all our athletes, “said Matthias Bäumer, General Manager BU Teamsport. “We will continue to offer a Women-specific fit, along with our Unisex fit, giving our athletes the tools to perform at their highest level. We understand the needs are different when it comes to fit for male and female athletes therefore, we want to take progressive action to satisfy these differences.”

The ULTRA 1.3 has been crafted to See Them Later, designed to light up the game with explosive straight-line speed. To be worn by some of the world’s best players, including Antoine Griezmann, Kingsley Coman, Sergio Agüero, Nikita Parris and Eugénie Le Sommer, the UTLRA 1.3 is engineered to deliver the game’s fastest football boot.

Both ULTRA editions feature a re-engineered lightweight MATRYXEVO woven upper featuring technical Carbon yarns and transparent Mono yarns. The new upper combines with a brand new SPEEDCAGE to create multilayered support for rapid movement. The upper features cut-out transparent windows in the mid foot to further reduce weight making the ULTRA 1.3 even lighter than the ULTRA 1.2.

Additional upgrades to the ULTRA include a GripControl Pro skin that now coats the entire upper – providing a texture for decisive command over the ball. The ULTRA Unisex features an ultra-fast lightweight PEBA SpeedUnit outsole infused with running spike DNA for lightning-fast acceleration and the Women-specific ULTRA features a customized PEBA soleplate with conical studs.

With a mission to drive the game forward, PUMA has developed the new ULTRA 1.3 with two bespoke performance fits that tailor to different foot shapes based on research, data and player feedback.

Research into the anatomy of the male and female foot, combined with cross comparison fit testing, formed the basis to develop our Women-specific ULTRA said Lilly Cocks, Senior Developer Teamsport Footwear. The Women’s-edition features a regular to narrow silhouette shape, a lower instep, reduced midfoot volume and conical studs. By removing more volume from the upper we have created a boot that is more tailored to the anatomical shape of the female foot.”

See Them Later with the PUMA ULTRA 1.3 Unisex and Women’s football boot, launching as part of the Faster Football pack. The Women’s edition is available on pre-sale from July 15th with the Unisex edition available from July 16th at PUMA.com and specialist football accounts. The global in-store date for both editions is July 22nd in PUMA stores and at leading football retailers worldwide.

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HERZOGENAURACH, GERMANY, JULY 06, 2021

PUMA DRIVES STREET CULTURE WITH MOTORSPORT HISTORY BMW M MOTORSPORT AUTUMN/WINTER 21 COLLECTION

Herzogenaurach, Germany – 06 July 2021 — Global sports company PUMA delves deeper into motorsport history with the BMW M Motorsport Autumn / Winter ´21 Collection. The design inspiration ranges from the iconic BMW M1 Procar to the looks of historical race suits for men and women.

In 1978 the BMW M1 opened a new chapter of racing and sportscars. State of the art performance paired with the finest technology of engineering generated the fastest licensed streetcar for this period of time. Just one year afterwards the BMW M1 Procar Series was born. PUMA is celebrating this first concept car of BMW, implementing the iconic silhouette of the BMW M1 Procar as the main graphic inspiration of the street collection of the autumn / winter ´21 range. The assortment is featuring color blocking elements infiltrating the range of jackets, hoodies, pants and t-shirts a casual look.

A fresh retro approach is offered by the latest franchise of PUMA called Speed Driver Series, or SDS. The inspiration is driven by the looks of historical race suits. Color blocks mixed with racetrack icons set the SDS up for classic simplicity and generates a new Motorsport retro collection.

For women-only PUMA is offering a total range of apparel featuring e.g. cropped tops, leggings as well as dresses in the respective motorsport inspired looks and bold colorways. The Moto Racesuit is a full body taking its inspirations directly from the trackside coming in PUMA black with orange hues.

Variations all over the place are offered by the BMW M Motorsport Footwear Collection. The Low Racer tunes up a classic silhouette with a motorsport twist resulting in a playful makeover of an 80’s piece while the RS-Connect rides the wave of the technological transformation with a future design, richly layered upper, and unique tooling. The women footwear range is coming with the Cruise Rider Lace being inspired by vintage cars featuring a stacked outsole and TPU clip and the City Rider bringing extra-bright colors and the signature Rider outsole on the tarmac.

Don't miss your latest street fashion. The PUMA x BMW M Motorsport Autumn / Winter ´21 Collection is available in PUMA stores and online on puma.com.

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HERZOGENAURACH, GERMANY – 24 JUNE 2021

PUMA ENHANCES ENGAGEMENT IN FEMALE RACING BY ANNOUNCING PUMA W SERIES TEAM

Global sports company PUMA jumps in the fastlane of women’s racing by announcing the PUMA W Series Team. The race team will consist of five different drivers with a signature livery influenced by the colors of PUMA´s women’s platform,“She Moves Us.”

W Series, the international single seater championship for female drivers only, is finalising plans to move to a team-based championship from 2022 and beyond, fulfilling a key development strategy planned since inception. The teams’ structure for this year will start with the allocation of two drivers from the existing W Series stable to each of the new team partners. Additionally, it allows sponsorship of those teams by third parties through naming, car livery, team overalls and so on.

PUMA has been part of W Series as official race gear supplier since 2019 and jumped at the opportunity to be part of the new concept W Series is establishing. „The partnership with W Series is thriving. Already ahead of this season´s testing PUMA has designed - for the very first time - tailormade race suits for female drivers to ensure a perfect fit. Being able to announce our own race team in W Series now is a fantastic next step,” says James Clark, Head of Sports Marketing Motorsport & Operations PUMA.

The awareness of women’s racing will increase this year with eight GPs of W Series taking place on the same weekend and racetracks like Formula 1. PUMA is proud to be supporting female athletes through the “She Moves Us” platform which celebrates the women who move sport and culture forward and inspire other females around the world. ”We want to show our full commitment to get women inspired by the W-Series drivers”, adds James Clark.

“We are excited to partner with the W Series and thrilled to welcome Marta Garcia Lopez, Gosia Rdest, Caitlin Wood, Abbie Pulling and Tasmin Pepper into the PUMA family. The W Series and their drivers embody the essence of She Moves Us and we look forward to working together and pushing the boundaries for women in motorsport,” says PUMA’s Global Director of Brand Marketing Adam Petrick.

Ahead of the season´s kick-off GP in Austria this weekend PUMA W Series Team driver Marta Garcia Lopez is overwhelmed: „When I heard that I would be part of PUMA W Series Team I was truly honored. PUMA´s support in empowering and motivating female athletes is exactly what the sport needs. Together with PUMA W Series Team I want to be part of pushing W Series to the next level. The car´s livery is a true eye-catcher and I can´t wait to jump into the cockpit for the very first time. These are perfect preconditions for my goal to win the W-Series Championship this year.”

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HERZOGENAURACH, GERMANY; MAY 20TH, 2021 —

GOLDBEARS TAKE OVER THE NEW PUMA X HARIBO COLLECTION

A delicious new collaboration between PUMA and HARIBO brings to life a collection of footwear and apparel. For over 100 years, HARIBO has been celebrated worldwide for their delicious fruit gummies and licorice – and the debut of PUMA x HARIBO celebrates that tasty tradition.

For this collaboration the PUMA team explored the happy world of HARIBO, taking inspiration from the classic HARIBO Goldbears and the original HARIBO packaging, and infusing those to some of PUMA’s classic silhouettes. Collection pieces are playful and candy-colored, with authentic cobranding and streetwise design details.

The collection, will be released worldwide in different drops throughout 2021, these include:

DROP 1
Footwear includes the CA Pro and Street Rider, coming in both adult and junior sizing.

PUMA x HARIBO CA Pro:
This classic PUMA style comes in a white leather upper with a gold heel overlay and piping. This version also coming with a HARIBO Goldbears hangtag and Goldbears branding near the heel.

PUMA x HARIBO Street Rider:
Inspired by HARIBO’s Happy Cherries, the Street Rider comes in a bright red and green design. Details include a mesh upper with a translucent TPU overlay, a HARIBO Goldbears hangtag, and Happy Cherries branding on the midsole.

PUMA x HARIBO apparel includes graphic tees and shorts with PUMA and HARIBO co-branding, Goldbears, and gold accents. The AOP Tee includes a graphic print of alternating PUMA cats and HARIBO Goldbears.

DROP 2
This exciting second drop includes three colorways or the Suede, in adult, junior, pre-school and infant sizing.

PUMA x HARIBO Suede
The classic PUMA Suede comes in three bright colorways inspired by HARIBO’s Goldbears for this collection. They come in a classic suede tonal upper in red, green and yellow options. The design includes a translucent sole with a graphic Goldbears print, HARIBO branding on the heel, and a HARIBO Goldbears hangtag.

DROP 3
The footwear for the third drop includes more takes on the Suede with the PUMA Suede Triplex and Suede Wn’s Mix, as well as the RS-X3.

PUMA x HARIBO RS-X3
The classic chunky RS-X3 design from PUMA gets a bright transformation for the HARIBO collection. It features gold accents on the upper as well of bright splashes of color in red, yellow, and mint green. Design details include a translucent TPU layer formstrip with stitching details, a graphic print on heel piece, and a HARIBO Goldbears hangtag.

PUMA x HARIBO Suede Triplex
The Suede Triplex comes in a full suede upper in yellow with a triple formstrip in white with a TPU translucent top layer. This version includes the HARIBO slogan, “The Happy World of Haribo,” printed on the midsole. The shoe also features a Goldbears graphic print on the FOT, silicon print branding on the tongue, and an extra set of laces.

PUMA x HARIBO Suede Wn’s Mix
The Suede Wn’s Mix comes in a suede material in yellow with yellow printed bears in an all over print on the lateral side and a different color on the medial side. Design details include a HARIBO Goldbears graphic on the FOT, two sets of laces, and a semi-translucent rubber sole with a graphic print on the outsole. The third apparel drop continues with additional selections of tees and shorts, joined by hoodies, T7 track top and pants, again adorned with co-branded graphics.

The yummiest collection of 2021 will be available starting late May, with releases through the year on PUMA.com, PUMA stores and select accounts with retail prices ranging from 35 to 120 Euros.

HERZOGENAURACH, GERMANY – MAY 14, 2021

MARSEILLE IN THE BLOOD: PUMA AND OLYMPIQUE DE MARSEILLE UNVEIL NEW 21/22 HOME KIT

Global sports company PUMA has today revealed the new Olympique de Marseille Home kit for the 21/22 season to be worn by the Men’s, Women’s and youth teams. The new kit celebrates a defining period in the club’s history, one where Marseille claimed European victory on the grandest stage of all.

The colors of Marseille run in the veins of the club’s supporters. Throughout their lives, they share a visceral passion that brings the city to life and inspires the players. A truly special spirit that makes Olympique de Marseille a unique club that continues to reinvent itself. Throughout its history, all the great teams have been driven by the inner vitality that makes the difference. The new jersey represents the bridge between the glorious past and the promising future.

The new white jersey reinterprets the V-neck that was in vogue at the time, while blue stripes on the sleeve add a modern touch. Blue panels on the side of the jersey compliment the stripes, bringing power and fluidity to the jersey. The city’s coat of arms is displayed on the neckline to honor the heritage and history of Marseille.

The new Home jersey combines 100% recycled polyester with advanced PUMA dryCELL thermoregulation technology to ensure uncompromising fit and mobility, keeping the athlete dry and comfortable. The jersey integrates an Ultra-light jacquard structure into the back of the jersey to enhance breathability during intense performance.

Marseille flows through the blood with the new Olympique de Marseille Home kit available from May 17th at OM stores, om.fr, PUMA.com and from May 18th at specialist retailers worldwide.