Named for its signature upper and celebrated for its nostalgic colorways, the PUMA Suede is now reimagined with a premium execution in collaboration with the maker of renowned English suede leathers.

For this second drop, the Suede is pared back into one of its purest and most pristine expressions, featuring original detailing and rendered in three elegant and vibrant colorways: “Honey Butter,” “Persian Blue,” and “Orange Glo.” The latter edition evokes 

a famous Knicks-orange colorway created specially by PUMA for the Suede’s one-time namesake, the ever-stylish Walt “Clyde” Frazier Jr.

Since 1825, Charles F. Stead has crafted premium suedes known for their soft, natural feel. A meticulous tanning process sets their materials apart as some of the finest in the world. Commemorating the handshake between the two brands, each pair comes with a special Charles F. Stead hang tag, crafted from the same material as the upper.

The PUMA x Charles F. Stead Suede is available starting September 1, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.

In 1975, Niki Lauda claimed his first World Championship title at Monza, a victory that reignited Scuderia Ferrari’s racing legacy and cemented an unbreakable bond with the Tifosi. Now, 50 years later, Lewis Hamilton and Charles Leclerc arrive at Monza as Scuderia Ferrari HP teammates for the very first time—marking a new chapter in Scuderia Ferrari’s storied history.

To honor this milestone, PUMA and Scuderia Ferrari HP have created a collection inspired by Lauda’s iconic race suits. Featuring vintage logos, throwback lettering, and retro-inspired details, the drop includes jackets, tees, footwear and caps designed for fans who know it’s all about those firsts—every time the lights go out.

Throughout the Monza weekend, the Scuderia Ferrari HP team will be wearing the Monza Limited Edition Collection, showcasing a fusion of past and present both on and off the track.

The PUMA and Scuderia Ferrari HP Monza Limited Edition Collection is already available at selected PUMA and Ferrari sotore as well as online at puma.com and store.ferrari.com 

PUMA has been partner with Scuderia Ferrari HP since 2005, sharing victories and unforgettable moments on and off the track. Marking twenty years of partnership this year, Puma continue celebrating this milestone. This time, fans can step into the legacy of Niki Lauda’s legendary 1975 F1 World Championship victory in Monza —and an exclusive exhibition highlighting the legacy of partnership between PUMA and Scuderia Ferrari HP.

"For 20 years, PUMA and Scuderia Ferrari have shared more than just success on the track—we’ve shared a passion for bringing motorsport closer to the fans,” said Thomas Josnik, Vice President of PUMA Motorsport. “The Tifosi Tram is more than a moving tribute to Niki Lauda’s 1975 victory; it’s a celebration of the energy that drives both our brands forward.”

Fans boarded using vintage-style ticket stubs and step onto a historic Milanese tram wrapped in red, gliding through the city as immersive sights and visuals take the Tifosi back into this special era of Scuderia Ferrari HP.

This street-level spectacle, teased and tracked on social media, saw fans, media, and influencers riding together—sharing the excitement live 

The Tifosi Tram runs in the streets of Milan on September 2–3, 2025, making this an unforgettable ride for those who were lucky enough to board. Find out more about PUMA motorsport on puma.com and on @pumamotorsport on Instagram.

The bold interpretation of the Talon is defined by a distressed denim-look with a worn-in patina, unique paneling that references vintage racing uniforms, and an external cage anchoring the sneaker in modern design. The result is a shoe that feels unarchived from its Y2K past yet melded with modern performance sensibilities.

Steeped in sombre textures and colors, the campaign was captured by Beltran Gonzalez, who utilizes his signature approach to compositions, expressing themes of authenticity,
vulnerability, and introspection in a melancholic but humanistic arrangement of visuals that showcase NO/FAITH Studios’ brooding take on the Talon.

Originally launched in 2004, the Talon was a Y2K-inspired sneaker known for its low-profile silhouette and unique rippling lines that sweep across the upper.
The NO/FAITH Studios x PUMA Talon launches on September 5th, 2025, at GATE 194, ahead of wider availability from PUMA.com, PUMA flagship stores, and selected PUMA stockists.

“I was a young boy with big dreams; a cub became a lion on the biggest stage. The world has seen some of my journey but not all, the hard work, the dedication that people do not see is what helped me achieve something that will live with me forever,” said Memphis Depay.

“To become the Netherlands top male goal scorer is a true honor, with the amazing players that have played for this great nation, to be the person with the most goals shows there is no dream too big. I wanted to celebrate by giving a special token of my appreciation to the people that 

helped me along the way – 51 boots, 51 people that walked beside me on my journey. I am so happy with this record, but it doesn’t stop there. The journey still has more chapters to write.”

Memphis Depay has personally selected the special group that includes family, friends and influential people that have been a part of his journey. Memphis and PUMA will also give away one pair of the boots in a special competition @pumafootball.

The MD51 ULTRA football boots feature a white base with two unique colorways and designs on each boot. The left boot features blue and black icons that illustrate the importance of Memphis’ family, faith and cultural background. The right boot features orange and black icons that illustrate Memphis’ career journey from young boy to superstardom.

Each pair of the MD51 ULTRA football boots will be presented in special cases to the people Memphis has selected and each pair comes with a signed Memphis Depay certificate of authenticity and will not be for sale.

From the moment they entered, visitors were immersed in the collection, presented within a bespoke showcase inspired by the collection and Rosé’s creative world. The experience opened with a runway-inspired photo moment before leading into the main display and interactive zones. Guests posed for candid shots in a custom photobooth, listened to intimate voice memos recorded by Rosé, and explored the collection through a striking 3D holographic installation. Attendees could even curate their own PUMA x Rosé look on-site. At the letter wall, fans penned heartfelt notes as if writing directly to Rosé herself. 

"Working with the PUMA team to bring the PUMA x Rosé collection to life has been a fulfilling journey, and celebrating its launch feels very special. It’s an incredible experience to see the campaign come to reality and to see how people creatively style the pieces in their own way. This experience will be unforgettable," said Rosé.

PUMA x Rosé is available now, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.

Es ist offiziell: Der schnellste Mann aller Zeiten, Usain Bolt, hätte möglicherweise einen neuen 100-Meter-Weltrekord aufgestellt – hätte er die hochmodernen Forte NITRO™-Spikes von PUMA getragen.

Eine neue Studie, die vom weltbekannten Laufsportforscher Wouter Hoogkamer und Mitarbeiter*innen des PUMA-Innovationsteams durchgeführt wurde, hat ergeben, dass der jamaikanische Sprinter seinen bestehenden 100-Meter-Weltrekord von 9,58 Sekunden – aufgestellt 2009 in Berlin – um 0,16 Sekunden unterboten haben könnte.

Bolts voraussichtliche Zielzeit von 9,42 Sekunden würde seinen bestehenden Weltrekord brechen, sein Vermächtnis als größter Athlet aller Zeiten festigen und die Vorreiterrolle von PUMA im Bereich der Laufinnovationen unterstreichen.

Als Usain Bolt die Forschungsergebnisse vorgelegt wurden, sagte er: „Das ist wirklich schnell! Ich habe viel auf die Spike-Entwickler*innen gesetzt, und im Laufe der Jahre haben wir Anpassungen vorgenommen und verschiedene Dinge ausprobiert. Ich glaube, wenn ich mich 2012 voll fokussiert hätte, hätte ich mit den damaligen Spikes bereits den Weltrekord (9,58) gebrochen.“

Die Studie, die diese Woche vor den Leichtathletik-Weltmeisterschaften 2025 in Tokio veröffentlicht werden soll, analysierte, wie sich der Forte NITRO™ – der Spike, den die derzeit schnellste Frau der Welt, Julien Alfred, trägt – im Vergleich zu einer Vielzahl von Spikes, darunter auch denen, die Bolt 2009 trug, bewährt hat und wie die branchenführenden Technologien NITROFOAM™ ELITE und PWRPLATE von PUMA die Schubkraft verbessert haben.

„Diese Zeitverbesserung ist nicht nur eine Zahl, sondern ein Beweis dafür, wie PUMA die Zukunft der Geschwindigkeit vorantreibt“, sagte Romain Girard, VP Innovation bei PUMA.

Nach der Veröffentlichung einer bahnbrechenden Studie zum Laufen auf der Straßen Anfang dieses Jahres, um den Launch des Fast-R NITRO™ Elite 3 zu unterstützen, bestätigt diese neue Studie auf der Laufbahn den Anspruch von PUMA als Vorreiter in Sachen Innovation.

Die gesamte Studie soll in den nächsten Tagen veröffentlicht werden.

Wherever BVB play, the volume stays high. The 2025/26 Away kit arrives in a striking mix of white, black, and high-voltage yellow — a colorway guaranteed to stand out in any stadium, on any street, from any distance. Loud not just in color, but in character, this kit ensures the presence of Dortmund is seen, heard, and felt in every corner of the footballing world.

The white base is brought to life with black sleeves and vibrant yellow accents, celebrating the identity of BVB even when the team is away from home. Because the Loudest Colors in Football don’t lose their voice on the road — they travel with purpose.

Marco Mueller, PUMA’s Senior Director of Product Line Management Performance Apparel, said: “Designing the Away kit is always an opportunity to express BVB’s energy in a different way. This season, we wanted to capture how Borussia Dortmund brings its identity and support with them wherever they go. The white, black, and high-voltage yellow combination is unapologetically bold and impossible to miss — a perfect reflection of the Club’s fearless character on the road.”

The 2025/26 Away kit is available in both Authentic and Replica versions. The Authentic Jersey is made with PUMA’s ultra-light ULTRAWEAVE fabric, designed to reduce weight and friction for elite performance. The Replica Jersey offers the same bold look in a fan-friendly silhouette, perfect for matchdays and beyond. Both feature PUMA’s dryCELL sweat-wicking technology to keep wearers dry and comfortable.

Reflecting PUMA’s commitment to sustainability, the Replica jersey is made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys.

The 2025/26 Borussia Dortmund Away kit is available from 12th September at PUMA stores, Borussia Dortmund official stores, and select retailers worldwide.

A groundbreaking collaboration with renowned designer Salehe Bembury, the Hali 1 in the striking blue colorway, seamlessly blends premium design with elite performance, creating a masterclass in form and function for the player who embodies style, confidence, and unstoppable performance.

Driven by the mind of a playmaker and the eye of a trendsetter, Tyrese Haliburton envisioned the Hali 1 as the epitome of "luxe performance." This vision has been brought to life through Salehe Bembury’s signature futuristic aesthetic merges advanced NITROTM performance technology with premium craftsmanship.

The silhouette of the Hali 1 draws direct inspiration from the smoothness of Haliburton’s playstyle. Bembury’s design language introduces unexpected lines, amplified PUMA Cat branding, Tyrese’s signature logo on the tongue, and Salehe’s signature textures, creating a visually dynamic shoe that stands out both on and off the court. It’s a testament to the fusion of eye-catching design and uncompromising technology, crafted to elevate your game. 

To complement the launch, Bembury’s creative storytelling will also redefine the consumer experience. The campaign introduces Hali Mart, a surreal and immersive grocery-shopping world that mirrors Haliburton’s unique personality and playful approach to the game. In partnership with Foot Locker, Hali Mart will open for one day only in Indianapolis on September 25, giving fans an exclusive first look. A total of 317 pairs of the Hali 1 "Opal" will be available at the pop-up - an intentional nod to Indianapolis’ iconic area code - before the wider global release.

The Hali 1 retails for $130 and will be available starting on September 26, 2025 at Foot Locker, Kids Foot Locker, Champs Sports, PUMA.com, the PUMA mobile app, and the PUMA NYC and Las Vegas flagship stores.

Having already broken the world record three times this year, the Swede stepped onto the runway in front of a packed Japan National Stadium to make it four for good measure, redefining what is humanly possible in the pole vault.

Wearing his signature PUMA EvoSPEED Naio NITRO™ Elite spikes, and with cool-headed confidence, the 25-year-old made history look routine. Again. Turning centimeters into milestones with an unmistakable ease.

Despite being the most competitive men’s pole vault field ever, it was PUMA athletes that swept the podium, with Greece’s Emmanouil Karalis (6.00m) and Australia’s Kurtis Marschall (5.95m) taking home silver and bronze medals.

The results evidence PUMA’s position as trailblazers of track and field innovation, and pioneers of the future of fast.

Unveiled at the exclusive PUMA NITRO™ Lab in Tokyo - coinciding with the start of the World Athletics Championships Tokyo 2025 – the collection translates the cutting-edge technology of PUMA’s existing innovation into futuristic, never-before-seen running models.

In the same way racing car manufacturers use concept cars to test boundary-pushing ideas before they hit the road, PUMA has created the FAST-XP collection to showcase the next generation of speed-driven innovation. Each shoe draws inspiration from PUMA’s most advanced track technologies, re-engineered for both track and field, and road running. Full details of each ‘concept car’ in the FAST-XP collection are listed below.

 

Anyone looking to experience the FAST-XP collection can do so for one day only – Saturday 13th September from 10am – 4pm at the PUMA NITRO™ Lab, Tokyo.

PUMA NITRO™ Lab address: 5 Chome-4-48 Minamiaoyama, Minato City, Tokyo 1007-0062