Take off from kick off and blaze past everyone with the FUTURE 1.4 Fastest edition, as seen on some of the game’s most exciting entertainers Neymar Jr., Ingrid Engen, James Maddison and Fridolina Rolfö.
The FUTURE comes in both Unisex and Women’s specific fits. The Women’s fit has been engineered for the female foot so you can make your mark on the pitch. PUMA continues to cater for the needs of all athletes to ensure they have the tools they need to perform at their highest level.
The FUTURE 1.4 Fastest edition is available from July 21st at PUMA.com and at leading football retailers worldwide.
Global sports company PUMA and Serie A Champions AC Milan have today launched the 2022/23 Away kit, inspired by the Rossoneri’s seven European titles, their iconic white kits and ‘That Milan Touch’. The new Away kit will be worn by the men’s, women’s and youth teams in their respective competitions.
The new Away kit embraces the strategic direction undertaken by AC Milan and PUMA, with the two brands utilizing the style, fashion and culture of Milan to develop performance and off-pitch fashionable products that tap into the unique Milanese style. A direction that transpires from the official photoshoot of the campaign, which features local Milanese talent and players from the AC Milan men’s and women’s teams as part of a stylish and elegant ensemble.
The new jersey arrives in two iterations. The Authentic jersey features ULTRAWEAVE performance fabric and dryCELL sweat-wicking technology, making the jersey the lightest and most comfortable PUMA has ever made. The Replica version is made with 100% recycled polyester and equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch or place. Both the Authentic and Replica jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future.
Celebrate decades of titles and iconic white kits with the 2022/23 AC Milan Away kit, available to pre-order exclusively at the AC Milan store at the AC Milan Stadium and acmilan.com/shop from July 19th with the global release on July 22nd at PUMA stores, PUMA .com and at select retailers worldwide.
The new Away kit will make its debut on Saturday 23rd July, when the men’s team take on Zalaegerszegi TE at the ZTE Arena in Zalaegerszegi, Hungary.
CONCEPT: Global sports brand PUMA is bringing together Spain legend Cesc Fàbregas and England’s rising star James Maddison for the fourth edition of Football Real Talk with Thierry Henry. Join Thierry as he hosts two of the world’s most creative players LIVE on PUMA Football’s Instagram to catch up on life and football.
Follow @pumafootball, @thierryhenry, @cescf4bregas and @madders , activate the notifications for updates, and be ready to tune in.
WHO:
WHEN: Thursday, May 14th, 2020 – 9am PST/ 12pm EST / 5pm BST / 6pm CEST
WHERE: Follow @pumafootball on Instagram and don’t forget to tune in.
WHAT: Global sports brand PUMA is bringing together three of the world’s best strikers for an exciting attacking third edition of Football Real Talk with Thierry Henry. Join Thierry Henry as he hosts Sergio Agüero and Nikita Parris LIVE on PUMA Football’s Instagram to catch up on life and talk football with two of the most lethal strikers in the game. Follow @pumafootball, @thierryhenry, kunaguero and nikitaparris17, activate the notifications for updates, and be ready to tune in.
WHO:
WHEN: Thursday, April 30th, 2020 – 9am PST/ 12pm EST / 5pm BST / 6pm CEST
WHERE: Follow @pumafootball on Instagram and don’t forget to tune in.
WHAT: Global sports brand PUMA, along with PUMA football player Adam Lallana and his personal trainer Redefine Jamie will be hosting a LIVE workout on PUMA Football’s Instagram account to support the PUMA #StrongerTogether workout series. Join Adam and Jamie for a 45-minute intense football specific workout to keep you fit and active with the ball. Follow @pumafootball, @officiallallana and @redefine_jamie, activate the notifications for updates and don’t forget to bring a ball.
WHO:
WHEN: Friday, April 24th, 2020 – 10am PDT/ 1pm EDT / 6pm BST / 7pm CEST
WHERE: Follow @pumafootball on Instagram and don’t forget to tune in.
PUMA brings back the Mirage, a running shoe that first appeared in the 1970s, and blends it with the fresh influences of modern life to create the Mirage OG.
WHAT: Global sports brand PUMA will be hosting an exclusive live conversation between two of the biggest Track and Field legends as part of their #StrongerTogether LIVE Instagram series. Join Usain Bolt and Colin Jackson as they catch up, discuss life updates, and answer some fan questions on PUMA’s Instagram account. Make sure you don’t miss it, follow @puma, @usainbolt, and @colinrayjackson, activate notifications for updates, and enjoy from home.
WHO: Usain Bolt and Colin Jackson
WHEN: Thursday, April 23rd, 2020 – 10am PDT/ 1pm EDT / 6pm BST / 7pm CEST
WHERE: Follow @PUMA on Instagram to join.
Global sports brand PUMA have today announced a first-of-its-kind collaboration with lemlem, the ready to wear and swimwear brand made in Africa founded by supermodel Liya Kebede.
Central to this collaboration is the shared vision of more sustainability and a dedication to step toward a better future. PUMA and lemlem proudly embrace the responsibility to make a positive impact on the environment, and this collection reflects their unwavering commitment to practices by using fabrics made with at least 20% recycled material on activewear.
"We are thrilled to finally bring a PUMA x lemlem collaboration to the market," said Erin Longin, General Manager Run/Train at PUMA. "By combining lemlem's unique designs, vibrant patterns and PUMA's expertise in technology and sport, we have created a collection that will enhance the lives of women and inspire them on their health and wellness jourey."
"This collection was inspired by the clothes we wear during work outs and the clothes we wear between work outs," said Liya Kebede, Founder of lemlem. "It is testament to the colliding worlds of sports and fashion, and how we want to inspire women across the globe. I’m so excited for what’s to come in our journey together – this is just the beginning.”
The PUMA x LEMLEM collection will be available on PUMA.com, the PUMA mobile app, lemlem.com, at the PUMA NYC flagship store and select retail stores worldwide starting August 25.
In a celebration of 'Echte Liebe,' meaning 'true love’, PUMA and Borussia Dortmund (BVB) have come together to launch a fan-designed Away kit for the 2023/24 season.
With over 15,000 design submissions flooding in for this season's Home kit, PUMA and BVB have taken the decision to once again honor the fans' creativity and passion by featuring a fan-designed kit for the Away kit
The all-over grey print pattern on the black jersey encapsulates an aerial view of the historic Borsigplatz square, where BVB was founded in 1909. It's a design that not only pays homage to the birthplace of the club but also embodies the heartbeat of Dortmund's footballing heritage.
The final touches to the jersey are a classic black round collar with yellow sleeve cuffs and trims to honor the black and yellow heritage.
Marco Mueller, PUMA Senior Head of Product Line Management Teamsport Apparel, expressed his excitement, stating, "We were overwhelmed with the number of submissions from fans that we just had to bring this initiative back for the Away kit. The design selected is a profound tribute to Borsigplatz and serves as a constant reminder of Dortmund’s rich footballing legacy.”
“We received so many fantastic kit designs from our fans. One in particular really stood out and got the jury excited. We felt this black design was a natural pick to inspire our Away jersey and we are very happy with the final result,” Carsten Cramer, Borussia Dortmund Managing Director explained.
The new Authentic jersey features cutting-edge technology to provide optimal performance and comfort on the pitch. Engineered with ULTRAWEAVE fabric, the kit boasts a structured, 4-way stretch design that reduces weight and friction, allowing players to move freely and comfortably. The dryCELL technology integrated into the fabric is designed to keep your body free from sweat.
The Replica version is similarly equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch, or place. Both jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future.
To celebrate the launch of the new Away kit, PUMA and BVB partnered with the local social project Nordstadtliga Dortmund to host a special street football tournament in the middle of the city close to Borsigplatz. The event culminated with the reveal of the Away kit in the final game of the tournament.
Nordstadtliga Dortmund is a special social project based in Nordstadt - one of the closest historically associated districts to BVB in Dortmund. Just two kilometers away from the birthplace of the black and yellow club, Borsigplatz is the venue of the street soccer league and is a special project that helps young people from all ethnic, religious, and cultural backgrounds integrate into sport. Since 2020, the Nordstadtliga has also been a flagship project of BVB’s ‘leuchte auf’ foundation.
Additionally, to the launch of the new BVB Away kit, custom Octane and Fennec decals based on the new BVB Away kit design, PUMA themed wheels and a PUMA player banner will be available in the popular sports action game Rocket League from August 24th through to September 5th .
Showcase the passion of BVB’s fans with the new 2023/24 BVB Away kit available from August 25th at PUMA stores, PUMA.com, the BVB store at SIGNAL IDUNA PARK, bvbonlineshop.com and at select retailers worldwide.
