HERZOGENAURACH, GERMANY, AUGUST 17, 2023

PUMA AND AC MILAN CELEBRATE CULTURE AND INCLUSIVITY WITH THE BRAND-NEW 2023/24 THIRD KIT

Global sports company PUMA and AC Milan,proudly introduces the new AC Milan Third kit for the 2023/24 season. The bespoke design represents a groundbreaking celebration of inclusivity, aiming to unite the unique and diverse generation of Rossoneri fans across the globe.

The kit color combination celebrates the culture of inclusivity and diversity that has been at the heart of AC Milan since day one. A long-standing commitment to inclusivity that is encapsulated in the Club’s RespAct manifesto, which aims to promote the values of equality, diversity, inclusion and consists of a series of initiatives that implement the Club’s commitment to fight against all forms of prejudice and discrimination.

The new Third kit features a unique ravish, fizzy lime, white, royal sapphire and majestic purple color combination and is beautifully complemented with a sleek monochrome rendition of the iconic club badge, a nod to AC Milan's illustrious heritage.

“The shared rich history between PUMA and AC Milan is embodied in the spirit of football”, said Marco Mueller, PUMA Senior Head of Product Line Management Teamsport Apparel. “Our latest kit pays tribute to the fans - a unifying symbol that encapsulates not just their unwavering devotion to the club, but also their love for the unique and unconventional. This jersey is a testament to the power of sport in bridging cultural divides.”

Casper Stylsvig, Chief Revenue Officer of AC Milan, commented, “This Third kit is more than just a football jersey. It truly stands as a symbol of inclusion, celebrating the power of diversity with its unique design and colors. We are proud to launch this kit with our long-standing partner PUMA and to provide our fans with a fantastic looking jersey, which does not just allow them to show support for their favorite team, but also to make them feel proud of their identity.”

The new Authentic jersey features cutting-edge technology to provide optimal performance and comfort on the pitch. Engineered with ULTRAWEAVE fabric, the kit boasts a structured, 4-way stretch design that reduces weight and friction, allowing players to move freely and comfortably. The dryCELL technology integrated into the fabric is designed to keep your body free from sweat.

The Replica version is made with 100% recycled polyester and equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch, or place. Both jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future.

To celebrate the launch of the new AC Milan Third kit, custom Octane and Fennec decals based on the AC Milan Third kit design, PUMA themed wheels and a PUMA player banner will be available in the popular sports action game Rocket League from August 24th through to September 5th.

The new Third kit will debut on the weekend of September 24th when AC Milan take on Hellas Verona at the San Siro in the second Home game of the season.

Celebrate inclusivity and passion for the unconventional with the 2023/24 AC Milan Third kit available from August 17th at PUMA stores, PUMA .com, the AC Milan store at the AC Milan Stadium, store.acmilan.com and at select retailers worldwide.

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HERZOGENAURACH, GERMANY – 09 OCTOBER 2021

PUMA TOGETHER WITH RED BULL RACING HONDA UNVEILS BEHIND THE SCENES LOOKS HOW TO CREATE A SPECIAL EDITION RACE SUIT

Global sports company PUMA extends their legacy of special edition race suits this Formula One race weekend in Turkey. In collaboration with the Red Bull Racing Honda PUMA is dressing the drivers for the very first time in white paying homage to teams’ race-winning alliance with power unit supplier Honda.

The history of PUMA special edition race suits together with the team of Red Bull Racing Honda is already rich. It all started with the “Lederhosen” special race suit in Austria (2016), continued with the cowboy suits in Austin (2018) and the tuxedo design in Silverstone celebrating James Bond (2019). “We are not afraid of doing something a bit different. Special Edition Race Suits are something we have done in the team historically, but we haven’t done it in a while now”, says Team Principal and CEO of Red Bull Racing Honda Christian Horner. The eye-catching white design of the latest PUMA special edition race suit is to celebrate the teams’ race-winning alliance with power-unit supplier Honda before they leave the stage of Formula One at the end of the season.

Design language is always quite specific. “As we started to design the race suit, we tend to go a little bit old school. The white suit comes about as a thank you to our friends at Honda. We wanted to take some of their heritage with their white uniforms and liveries back in the 50s, 60s and bring it into current day with us,” explains Greg Auchterlonie (Head of Brand Design, Red Bull Racing Honda). “I took the inspiration from Max Verstappen visiting the Honda factory in 2019. He was walking in his Red Bull Racing Honda race suit next to Takuma Sato in his white race suit which is relying a lot on the red of the Honda logo. So I tried to merge both designs and bring it into our 2021 race suit.”

When the design process is finished the production comes to play. PUMA´s race gear factory is sitting in Turin (ITA), supplying race teams worldwide. Since 2016 PUMA has been customizing the race gear of Red Bull Racing Honda drivers. “The process to make a race suit starts with the design we get from the teams. We immediately check the feasibility of the fabrics and patterns and then we go into the process of allocating all the logos, all the different shapes and stripes of the suits, and then we forward all the information to the supplier who starts to produce the suit,” acknowledges Maurizio Sicco (Teamhead Motorsport Racewear, PUMA). “The process we follow to make the special edition suit is exactly the same as the other suits. What is changing is the color of the material, the shape of the CAD lines and the position of the logos. But in terms of technical specification of all the materials, they are exactly the same as every suit of every GP.”

The safety as well as the performance of the race suits is what counts the most in the end to protect the drivers from fire, as well as fitting them perfectly to perform their very best. “10 - 12 years ago one suit could easily be 1.5 kg of weight. The goal was and is to make the suits as light as possible. For example, we are not embroidering the logos anymore because it is heavy, so we are printing the logos.”

INTERN STORIES

D-SHAWN CARABALLO - JUNIOR PRODUCTION ARTIST E-COM

The stories behind our interns from around the globe. Dive in & see where they are now.

THIS IS MY STORY

I am a Junior Production Artist with the E-commerce department here at our North American office in Boston. I started in this role September 2019, however I had been with the company almost a year prior to that as an intern. Long story short, I had an incredible journey to get here and I took a risk by leaving my full-time job as a college counselor to follow my passion and my internship helped me accomplish just that.

MY ADVICE

My advice for future incoming interns with PUMA is to build connections everywhere. Unfortunately, we get comfortable in our close work circle most of the time. Instead, make time to meet someone new. Go to lunch and sit with someone, say hi in the line or just a simple smile can be a way to connect with someone. The simplest introduction can help build people’s comfort and put trust in you. You gain a good reputation and they gain a new trusted colleague. That way, everyone wins.

I was a graphic design intern for the Sportstyle Business Unit here at PUMA. My then boss was incredible and let me venture off into other departments to experience something different and see what I really wanted to do.

PUMA FAMILY

This was when I had the chance to dive into photography and video projects, which I fell in love with. Those skills came in handy when COVID-19 hit and I had the know-how and opportunity to shoot products and videos for PUMA. Obviously, due to strict regulations our usual outside vendors weren't allowed to do the job. Taking initiative early on allowed me to be ready to take on bigger responsibilities in my full-time role.

The best part of working at PUMA is the people I get to work with and work for. They are a great group of amazing people from all different walks of life and all different experiences. They have been some of the most supportive colleagues, which makes coming to work a lot easier when you genuinely like where you work. Also, being one of the first to always get my hands on cool gear is not bad either.

D-Shawn smiling with his friend into the camera

DO YOU WANT TO START YOUR OWN INTERN STORY WITH US?

OPEN POSITION

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HERZOGENAURACH, AUGUST 3, 2023

PUMA’S LATEST SUEDES ARE NEW CLASSICS FOR HIP-HOP’S 50TH ANNIVERSARY

PUMA celebratesthe iconic Suede and itsshared history with hip-hop, as the genre celebrates its 50th anniversary.

To commemorate the occasion, PUMA is taking a journey through time to celebrate the Suede with a string of drops that explores how hip-hop has evolved over five decades, and in doing so left its unmistakable impact on many different subcultures. First up, PUMA’s special Collector’s Edition Suede derives from classic varsity jackets favored by ‘70s hip-hop-heads. Inspired by the OGs, the Collector’s Edition Suede is made for the past, present, and future of hip-hop.

This edition of the PUMA Suede boasts a high-quality suede upper, punctuated by crisp colors and contrast blocking. White piping outlines PUMA’s iconic Formstrip, which features tear-away black material, revealing white underneath. Subtle silverstuds appear on the shoe’s upper and heel, while special touches appear in the form of waxed laces and a “48” stamp, signifying the year of PUMA’s founding in 1948.

The accompanying Suede Fat Lace is a purist expression of the silhouette’s history, recalling the impression that the Suede left on hip-hop style in the 1980s. This new iteration comes with fat laces and gold-colored lace charms, designed to be worn by hip-hop royalty.

Informed by hip-hop history, the PUMA Suede Collector’s Edition and Suede Fat Lace are accompanied by a capsule of apparel, including a matching tracksuit, jerseys, and varsity jacket, also bearing PUMA’s “48” insignia.

The latest PUMA Suedes are available starting August 3, 2023, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.

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HERZOGENAURACH, GERMANY, OCTOBER 5, 2021

PUMA BREAKS PERFORMANCE BARRIERS WITH LIGHTEST EVER JERSEY FEATURING REVOLUTIONARY ULTRAWEAVE TECHNOLOGY

The technology will be unveiled on-pitch at the Italy vs Spain Nations Cup Semi-Final. Global sports company PUMA has developed ULTRAWEAVE, its lightest ever performance apparel technology engineered to deliver the game’s fastest football jersey. The new technology will make an on-pitch debut on October 6, worn by the Italy men’s national team at their Nations League semi-final fixture against Spain. The ULTRAWEAVE jersey will also be worn by the Italy women’s national team in their upcoming fixtures.

ULTRAWEAVE, which was created following years of vigorous wear testing with PUMA athletes, is an ultra-light weight fabric that is engineered for optimized performance. The jersey has a base chassis weighing only 72 grams, with extreme weight reduction achieved through a lightweight woven fabric featuring a 4-way engineered mechanical stretch that will make PUMA players and teams faster and more dynamic.

Football is defined by marginal gains. When the game is on the line every gram counts. As part of the brand’s Faster Football movement, PUMA aims to push boundaries, innovate, and bring fresh products to football. ULTRAWEAVE is a unique combination of fabric, pattern construction and applications (trims) that give the garment it’s unique properties, delivering the most ultra-lightweight and comfortable performance apparel PUMA has ever made in their mission to be the fastest sports brand in the world.

The lightweight woven fabric features a 2-dimensional ripstop structure that stays durable while enhancing player movement and drastically reducing weight. Further weight reduction is achieved through a specially crafted pattern that reduces the conventional design of four to eight panels into just two main panels – reducing the number of seams and stitches in the jersey. Additionally, the ULTRAWEAVE jerseys feature a new print technique for team/federation and PUMA logos, which is lighter and more breathable than traditional transfers.

ULTRAWEAVE retains performance, durability and breathability measures with thermo-regulating properties to ensure optimal performance in extreme conditions. The dryCELL recycled polyester jersey is fast drying and reduces water retention, which allows for optimal performance when wet or dry.

Speaking at the reveal of ULTRAWEAVE, Stefano Favaro, Creative Director Teamsport at PUMA said: “Our athletes wanted something lighter and faster to help them achieve marginal gains needed at the highest level. This resulted in four years of testing and development to achieve the lightest football jersey we have ever made. Sport is defined by split seconds. Therefore, we identified apparel as a product that we could evolve to a new level. We felt we could give our players and teams a tangible performance benefit over 90 minutes. During a game players cover an average of 10 to 13.5km with high intensity action every 60 seconds. To perform at your optimal level during a game, the apparel needs to adapt and evolve. Through ULTRAWEAVE, we are able to reduce apparel and kit weight and restrictions to improve performance.”

The new technology has been applied to the Italy Home jersey for the very first time for Italy’s upcoming Nations League semi-final against Spain. The special material has been incorporated in the existing Renaissance Home jersey pattern as PUMA debut their lightest ever jersey on pitch in one of the biggest games of the season.

The new FIGC ULTRAWEAVE Home jersey is available exclusively from October 6 at PUMA.com, FIGC online stores and specialist retailers worldwide.

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HERZOGENAURACH, AUGUST 15, 2023

PUMA’S NEW COLLABORATION WITH THE SMURFS IS SIMPLY… SMURFTASTIC

Oh. My. Smurf. PUMA’s new collaboration with The Smurfs proves feeling blue can be a good thing.

Created in collaboration with everyone’s favorite little blue creatures, PUMA x The Smurfs is a fun expression of The Smurf’s adventurous spirit with PUMA’s essential streetwear silhouettes. Recycled materials are incorporated throughout, alongside bold graphics and fun all-over prints. Including both apparel and footwear in kids' and adults' sizes, the collection features a range of sneakers, each inspired by a different Smurf character.

The core of the collection is a range of specially created graphics featuring The Smurfs frolicking and playing around the PUMA wordmark. In addition to a series of graphic T-shirts, PUMA’s collaboration with The Smurfs comprises sets of matching essentials including Hoodies and Sweatpants, plus accessories like a Beanie and special Backpack, all sprinkled with a bit of Smurf magic.

Footwear highlights include the PUMA Slipstream which evokes the malevolent Purple Smurf, featuring details like debossing on the toe and a special fabric tag with the familiar exclamation “Gnap!” The Mayze commemorates the loveable Smurfette by way of a yellow and blue colorway, with floral graphics on the upper and a special Smurfette badge on the tongue. New and limited-edition versions of the Suede and RS-X are also included in the collection.

PUMA x The Smurfs is smurfing soon, starting August 17, 2023, from PUMA.com, PUMA flagship stores, and selected accounts worldwide.

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HERZOGENAURACH, AUGUST 12, 2023

PUMA AND RHUIGI’S BARBERSHOP-INSPIRED COLLECTION IS A CUT ABOVE THE REST

PUMA continues its ongoing collaboration with the founder and creative director of RHUDE, Rhuigi Villaseñor.

Following up on previous capsule releases that honor and pay homage to the five boroughs of New York City; PUMA and Rhuigi now debut part five of their partnership.

Drop five is a celebration of the hidden gems, community cornerstones, and local heroes, told through a curated selection of barbershop-inspired gear. Featuring specially designed crests and insignias throughout, part five is an invitation to sit down in the barber’s chair. Premium takes on the PUMA Clyde come with a razor-sharp matching set that includes a collared shirt, track jacket, shorts, and a matching cap. Blue and pink pinstripes adorn the track jacket, shorts, and cap, channeling a preppy but classic look and feel.

Two complimentary versions of the Clyde come with a blue and white color scheme, featuring a tumbled leather upper, overstated tongue with bold PUMA lettering, and fuzzy suede accentuating the PUMA Formstrip.

PUMA x Rhuigi drop five will be available starting August 12, 2023, from PUMA.com, PUMA flagship stores, and selected accounts worldwide.

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HERZOGENAURACH, GERMANY, AUGUST 10, 2023

POWERED BY MANCHESTER: PUMA AND MANCHESTER CITY CELEBRATE THE HEART OF MANCHESTER WITH NEW 2023/24 AWAY KIT

Global sports company PUMA and treble winners Manchester City have today launched the 2023/24 Manchester City Away kit – which celebrates the industrious beating heart of Manchester and the people who make it happen.

Just like the city itself, the new jersey is made a ‘bit different’. Manchester is renowned for its industrial era, its history, and its heritage. The new Away kit draws inspiration from the towering mills, buzzing warehouses and industry of the city. The all-over tonal graphic print gives the shirt a retro feel and draws inspiration from archival weave patterns from Manchester.

To complement the classic white base, the shirt utilizes accent colors that honor the city’s creative heritage, including vibrant gold flame highlights, inspired by the famous brickworks of Ancoats, in Manchester. The inside neck also features a symbolic representation of the factory skyline of the city. The jersey ensures Cityzen’s represent their team and the city where it all began – from the streets of Manchester to Europe’s biggest stage.

"We wanted to design a kit that was fit for champions”, said Marco Mueller, PUMA Senior Head of Product Line Management Teamsport Apparel. “The jersey combines modern design elements with nods to the city itself, resulting in something that truly resonates with those that wear it, whether that’s on the pitch or in the stands. The jersey is powered by Manchester - combining industrial colors with a traditional collar that really gives a progressive but classic style.”

Serena Gosling, Director of Integrated Fan Experience and Retail & Licensing, Manchester City said: “We’re delighted to reveal our 2023/24 Away kit today, completing our offering of kits for the new season. Both our Home kit celebrating 20 years of the Etihad Stadium, which launched in May, and our electrifying Third kit, which launched last month in Tokyo, as part of our preseason tour of Asia, have been hugely popular, breaking club sales records again. As we launch our Away kit today, we hope that our fans love the inspiration and design of this kit too.”

The new Authentic jersey features cutting-edge technology to provide optimal performance and comfort on the pitch. Engineered with ULTRAWEAVE fabric, the kit boasts a structured, 4-way stretch design that reduces weight and friction, allowing players to move freely and comfortably. The dryCELL technology integrated into the fabric is designed to keep your body free from sweat.

The Replica version is made with 100% recycled polyester and equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch, or place. Both jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future.

To celebrate the launch of the new Manchester City Away kit, custom Octane and Fennec decals based on the new Manchester City Away kit design, PUMA themed wheels and a PUMA player banner will be available in the popular sports action game Rocket League from August 24th through to September 5th .

Manchester City will debut the new Away kit in their opening League game away at Burnley FC on August 11th .

Celebrate the heart of Manchester with the 2023/24 Manchester City Away kit available from August 10th at PUMA stores, PUMA.com, the City store at the Etihad Stadium Store, the Arndale Store and mancity.com/shop and at select retailers worldwide.

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HERZOGENAURACH, AUGUST 7, 2023

GET WEIRD WITH AN ALL NEW COLLECTION FROM PUMA, RIPNDIP, AND LORD NERMAL

The cat is out of the bag, as PUMA links up with Lord Nermal and his pals at RIPNDIP. The new collaboration offers up a range of apparel and footwear featuring custom graphics across some of PUMA’s core silhouettes.

The apparel offerings are centered around cut-and-sew garments like the matching Twill Shirt and Twill Pants, adorned with a playful allover pattern featuring RIPNDIP tags, a frisky Lord Nermal, and flash designs throughout. Cozy essentials are included in the form of a collaborative Hoodie and Sweatpants, plus three unique Graphic T-shirts featuring custom designs created by PUMA and RIPNDIP. Select pieces show Lord Nermal as he pounces into action, evolving into PUMA’s cat logo.

The footwear side includes two playful versions of the Suede and two additional takes on the Slipstream, all with mischievous depictions of Nerm. Plus, the collaboration includes PUMA’s very own take on a basecamp slipper, the Tuff Plus. Lastly, accessories comprise a Backpack, Cap, and a Beanie featuring Nerm peeking over the brim.

PUMA x RIPNDIP is available starting August 10, 2023, from PUMA.com, RIPNDIP.com, RIPNDIP Flagship Stores, PUMA flagship stores, and selected accounts worldwide.

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HERZOGENAURACH, GERMANY, AUGUST 3 ,2023

LIGHT UP THE PITCH WITH THE ENERGY PACK

Global sports company PUMA has today launched the Energy Pack, inspired by the energy brought to the pitch by PUMA’s next generation hot-shots. The vibrant new pack features color updates to the ULTRA, FUTURE and KING.

This season, PUMA gives their signature football boots bold color updates to match the new energy brought to the pitch by their leading young players. Think: Johan Bakayoko, Xavi Simons, Julio Enciso, Kevin Schade, Jess Park, Olivia McLoughlin, George Hall, Omari Hutchinson, and Jessica Naz. The future is bright and so is the Energy Pack.

The new remastered ULTRA is armed with a completely new lightweight ULTRAWEAVE upper to push the limits of speed. The new upper takes PUMA’s signature speed to the next level with the application of PUMA’s PWRTAPE technology that draws from the anatomy of the human foot to provide optimal lightweight support in key areas of the foot for added stability and a locked in fit to perform quick cuts and explosive movements.

The ULTRA also features an explosive Dual-Density SPEEDPLATE for next-level traction. The result is a more dynamic plate and a more reactive toe box that provides added propulsion and energy transfer when going from 0 to fast.

Pushing the boundaries of what can be done on the pitch, the latest edition of the FUTURE features a FUZIONFIT360 dual mesh upper and integrates PUMA exclusive PWRTAPE technology to enhance support for a space-age adaptive fit, letting you play with or without laces.

Allowing athletes to unlock their creativity, the FUTURE features engineered 3D textures at key contact zones optimized to enhance ball grip and control during passing, dribbling, and finishing. The FUTURE also utilizes a Dual-Density Motion System outsole with a split composition designed for ultimate traction and stability.

Built to be the King of Control, the PUMA KING features a non-animal-based K-BETTER™ upper material - taking the signature KING touch, comfort, and durability to the next-level, whilst maximum maneuverability is achieved through a lightweight outsole with external heel counter and integrated stability spine.

To celebrate the launch of the Energy Pack PUMA spent the day with PSV Eindhoven and Belgian International Johan Bakayoko, who shared a typical day in the life of one of PUMA’s next-gen ballers.

Unleash your energy with the Energy Pack featuring vibrant editions of the ULTRA, FUTURE and KING available from August 3rd at PUMA.com and select retailers worldwide.

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HERZOGENAURACH, JULY 17, 2023

A NEW KING JOINS PUMA. PUMA UNVEILS DUTCH PHENOM XAVI SIMONS AS THE FACE OF THE ICONIC KING FRANCHISE

Global sports company PUMA has signed a long-term partnership with Dutch phenom, Xavi Simons, who becomes the new face of the PUMA KING football boot.

Considered one of the most exciting and most sought-after players in Europe, Xavi follows in the footsteps of some of footballs biggest icons that include Johan Cruyff, Maradona, Eusébio and Pelé.

Having made his professional debut aged just 17 for French giants, Paris Saint Germain, Xavi joined PSV Eindhoven in June 2022, delivering 24 goals and 13 assists in 34 games this past season, and at only 20 years of age, the best is yet to come. Xavi has already appeared in the UEFA Champions LeagueTM as well as playing for his national side, the Netherlands, five times, including at the recent 2022 FIFA World CupTM.

Designed to control the game, Xavi Simons, personifies what the PUMA KING stands for. Following the announcement, Xavi spoke about his decision to join the PUMA family and his hopes for the future.

“PUMA is a brand with so much football history and is at the top of their game. The PUMA KING is iconic – some of the best players in the game have worn this boot like Johan Cruyff and Maradona, so it’s an honor to step into the new generation of KING. I can’t wait to kick-off the new season, there is so much I want to achieve in my career and I’m ready to write my own history.”

He also added: “PUMA is a brand that I’ve seen growing stronger and stronger, but it is more than just football. PUMA has great crossover appeal with fashion, which is something I love - we have exciting plans, and I’m happy to have PUMA by my side along the way.”

Johan Adamsson, Global Director of Sports Marketing and Sports Licensing at PUMA said “We are incredibly excited to have secured the signature of a player of his caliber at such a young age, who has already been shortlisted for best young player in the world. Xavi Simons is the type of player who has been the talk of the football world for years, and he will continue to captivate fans for years to come. At 20 years old, Xavi is already proving himself as one of Europe's top players, and we believe his trajectory knows no bounds.”

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HERZOGENAURACH, JUNE 15, 2023

PUMA AND DAPPER DAN REUNITE FOR PRE-GAME CAPSULE COLLECTION

PUMA is releasing its third PUMA x Dapper Dan collection. Bringing sophistication to sportswear through the lens of basketball and hip-hop, the collection, which featuresclassics such as the T7 and the Clyde, mixes PUMA’s heritage in the game with Dapper Dan’s iconic flavor and unique take on luxury.

Back in the day, those basketball players connected to hip-hop culture would bring their off-courtswaggerto the game, giving rise to the popularity of the pre-game walk. The modern pre-game walk has becomean iconic runway for ballers to showcase their latest fits, and this idea informs the inspiration for the collection.

A velour take on the T7 elevates the classic PUMA staple to Dapper Dan levels and comes complete with gold detailing and embroidery. The apparel side of the collection is given a lux touch with a versatile sweater vest, Mac-style jacket, and accompanying short-sleeve shirt, all designed with Dapper Dan’s unique cultural interpretation of mainstream fashion that early hip-hop brought to the world. The women's collection also features a corset, cropped hoodie, and shorts.

As an ode to hip-hop's 50th anniversary, a unique monogram has been created. The monogram was an essential style code in the fabric of hip-hop, and for this reason, it forms the graphic foundation of the collection. Influenced by early designs from Dapper Dan’s boutique, the PUMA x Dapper Dan monogram has been paired with rare house codes from the PUMA archive.

PUMA x Dapper Dan have also collaborated on two new versions of the Clyde, one of the culture's all-time greats. They both feature the PUMA x Dapper Dan monogram and diamond print on the suede upper, with subtle stitching, embroidery, and zip detailing added as an ode to Dapper Dan'stailoring background.

Since the beginning of hip-hop 50 years ago, PUMA has been integral to the culture. Throughout this golden anniversary of hip-hop, PUMA will continue championing its participation in the culture across several drops and activations.

The PUMA x Dapper Dan collection is available starting July 15th from PUMA flagship stores, selected retailers and on PUMA.com.