Sports company PUMA has today launched the Influence Pack, a collection featuring four individual football jerseys each inspired by a special city and its football culture. PUMA has partnered with COPA90, nss sports, SEASON zine and SHUKYU magazine to create jerseys crafted from the cultures of London, New York, Naples and Tokyo.
The Influence Pack is available from March 24th at PUMA.com and at select football retailers worldwide.
Sports company PUMA has today launched the Neymar Jr. Creativity collection featuring the ground-breaking new FUTURE Z 1.1 Creativity football boot alongside bespoke Neymar Jr. jersey, shorts, training accessories and off-pitch apparel.
Global sports company PUMA refreshes their legacy of low-profile footwear with the launch of the Speedcat LS. The characteristic thin rubber sole shows an impressive journey so far from the performance orientated field of motorsport to the stylish look in daily lifestyle.
Born in 1999 the very first PUMA Speedcat conquered the street. The low-profile silhouette of the shoe was the perfect companion in daily life. The synergy of a smart and casual looking shoe combined with a cool sneaker attitude made you easily carve through your work in office in style without comprising your performance on the dance floors in the evening. The Speedcat evolution kicked off with partner Sparco resulting in an iconic signature line, the OG. The versatility of the footwear continued with PUMA launching the first women-orientated Speedcat Mid collections,
amending the silhouette of the shoe with a midcut.
The signature “feeling” of the thin low-profile rubber sole on the pedals was a major key
characteristic for PUMA Motorsport to provide the fastest teams worldwide with race boots inspired by Speedcat. Since 2004 PUMA is the official supplier of Scuderia Ferrari with Mercedes- AMG Petronas F1 team, BMW M Motorsport, Red Bull Racing and Porsche Motorsport following afterwards. The race boots offer the drivers fire-proof material, light-weight fabrics and great handling of the brake and throttle.
Speedcat sparked a range of additional low profile inspired PUMA Motorsport footwear like the Future Cat, RDG-Cat, R-Cat, Driftcat and Kartcat. The latest member of the Speedcat family – the Speedcat LS –Lifestyle - comes in the established suede upper with embroidered logos on the archive silhouette. The sockliner is featuring a profoam insert for better cushioning and comfort for the very first time. The Speedcat LS revamps the streets in four different colorways: PUMA Black, Peacoat, Cloud Pink and High Risk Red.
Be part of the low-profile legacy and get your Speedcat LS in PUMA stores and online on puma.com now
Global sports company PUMA has announced the launch of J. Cole’s second signature basketball sneaker, the DREAMER 2. The new silhouette is the latest addition to the DREAMER franchise, which successfully debuted with the original RS-Dreamer last year.
This second signature basketball sneaker is a mid-silhouette intended to be worn on and off the court. It’s equipped with the latest RS technology allowing athletes to perform at the highest level while also boasting a bold and slick fashion-forward design.
It encompasses key elements that have defined the RS-0, RS-100 and RS-X and brings them to the court in a totally new design. The sneakers also feature PUMA’s signature ProFoam throughout the midsole which allows for rebound and energy return while the full coverage rubber outsole is enhanced for optimal durability and traction.
The DREAMER 2 will be available at the PUMA NYC Flagship Store, on PUMA.com, FootLocker.com and online and in store at Foot Looker Inc. Family of Brands (including Foot Locker, Kids Foot Locker, Champs, Footaction and Eastbay) and select retailers worldwide, starting January 28.
Sports company PUMA has today presented the groundbreaking new FUTURE Z 1.1 football boot. Prepare to LOCK IN and DRIVE THEM CRAZY with the GAME.ON. edition of the FUTURE Z, to be worn by the world’s most dynamic and creative playmakers – Neymar Jr., James Maddison, Eugénie le Sommer, Marco Reus and Dzsenifer Marozsán.
LOCK IN and DRIVE THEM CRAZY with the PUMA FUTURE Z football boot, launching in the yellow-alert and PUMA black GAME.ON. colorway. Available on pre-sale from January 11th at PUMA.com and specialist football accounts, with the global release on January 21st at PUMA.com, PUMA stores and at leading football retailers worldwide.
Global sports company PUMA has today unveiled 10 progressive and refreshing new kit designs for 10 of their top European clubs in a special digital launch event ‘The Show’ streamed on PUMA’s YouTube channel at 19:00pm (CEST) on the 18th of August.
The new Third jerseys combine 100% recycled polyester with advanced PUMA dryCELL thermoregulation technology to ensure uncompromising fit and mobility, keeping athletes dry and comfortable. The jersey integrates an ultra-light jacquard structure into the back of the jersey to enhance breathability during intense performance. PUMA has also utilized an innovative Dope Dye manufacturing process to drastically reduce the amount of water and dye used during production, to further their goals of creating more sustainable products.
Rewrite the rules with the PUMA Third kits available exclusively from 19:30pm CEST on August 18th at PUMA.com and club online stores. The kits will then be available on global release in PUMA stores, club stores and leading retailers worldwide from the 19th of August at 9:00am CEST.
Sports company PUMA has today unveiled the new PSV Eindhoven Third Kit to be worn by the men’s, women’s, youth teams and Esports teams in their respective competitions for the 2020/21 season. The Third Kit was launched at sundown in “The City of Light”, as a tribute to Eindhoven’s GLOW art festival.
Eindhoven is recognized around the world as ‘The City of Light’, a city vibrant with culture, collaboration and global influence. In 1891, Eindhoven’s very own Philips opened their first light bulb factory and soon became the biggest light bulb supplier in the world. The annual GLOW festival celebrates the latest innovations in the art world as artists and designers from all over the world present their light structures before projecting their art onto buildings all over the city, turning Eindhoven into ‘The City of Light’.
The new PSV Eindhoven Third Kit embodies the history and culture of this forward-thinking city, with the red highlights in the graphic paying homage to the city’s GLOW festival.
The new jersey is equipped with PUMA's thermoregulation technology which provides an improved moisture management system to maintain the perfect body temperature. Combined with laser-cut perforation on the front and engineered jacquard at the back, the jersey offers the latest in fit and mobility for optimal performance.
The new PSV Eindhoven Third Kit is available from August 20th at PUMA.com, PSVfanstore.com, the PSV Fan Store in the Philips Stadium, the newly opened PSV Eindhoven City Store and at select retailers worldwide.
Global sports company PUMA will be launching their second PUMA x Black Fives collection in its ongoing partnership with the Black Fives Foundation, whose mission is to research, preserve, showcase, teach and honor the pre-NBA history of African Americans in basketball.
The collection launches globally October 8 on PUMA.com, at PUMA stores and select retailers worldwide.
Global sports company PUMA has announced the launch of J. Cole’s first signature basketball sneaker, the RS-Dreamer. The shoe sports a DREAMER logo, about which Cole explains, “When said out loud, all the best dreams sound crazy. Dreamer was created with the belief that, still, we must follow ours, no matter how unachievable they may seem to others.” Cole was intimately involved in the new franchise -- from inspiration to design.
Earlier this year, PUMA and Cole announced their official partnership with a TV spot that aired during All Star Weekend. The theme of that spot, which inspired Cole’s new signature product line, is about never abandoning one’s dream, despite the obstacles faced or time passed. The RS-Dreamer will be worn on the court by PUMA Hoops athletes and has already been spotted on several NBA and WNBA athletes as they ramp up for their respective returns to play this summer.
This first signature basketball sneaker is intended to be worn both on and off the court – equipped with the latest technology while having a fashion-forward and disruptive design.
“Over the years, basketball shoes have progressed greatly in their level of technology and comfort but have strayed too far away from designs stylish enough for cultural relevancy,” Cole explains. “The Dreamer hopes to change that reality. The highest level of on-court performance meets the highest level of aesthetic design for daily wear. Once again, you can hoop in the same shoes you wore outside.”
The RS-Dreamer is a new silhouette that leverages the brand’s running system “RS foam” and innovative RS technology for superior on-court mobility. Other RS-Dreamer benefits include enhanced durability and traction, a disruptive cord lacing system and PUMA’s signature ProFoam in the midsole for rebound and energy return.
Retailing for $125, the RS-Dreamer will be available exclusively in store and online at the Foot Looker Inc. Family of Brands (including Foot Locker, Kids Foot Locker, Champs, Footaction and Eastbay), PUMA.com, and PUMA stores starting Friday, July 31. A limited PUMA apparel collection to compliment the sneaker will also be available for purchase. Additional iterations of the RS-Dreamer are slated to release throughout 2020.
Global sports brand PUMA, as part of a sponsored research collaboration with MIT Design Lab, has created XETIC, a cushioning technology, which will start a new era by combining the worlds of mechanical cushioning and foam. This ultramodern performance innovation will provide for an excellent comfort for walking and will be first introduced in a new street-ready sneaker called Calibrate Runner.
Sports company PUMA has today unveiled the new Borussia Dortmund Cup Kit for the 2020/21 season inspired by the famous Dortmunder U, an iconic piece of architecture that shapes the Dortmund skyline.
The design of the new BVB Cup Jersey pays homage to the architecture and culture of Dortmund as PUMA continue to craft kits to honor the cultural DNA of the city. The new BVB Cup Jersey is a rich yellow with a black buttoned collar with individual design accents in the form of square pixels representing the illuminated U seen across the Dortmund skyline.
The new jersey is equipped with PUMA's thermoregulation technology which provides an improved moisture management system to maintain the perfect body temperature. Combined with laser-cut perforation on the front and engineered jacquard at the back, the jersey offers the latest in fit and mobility for optimal performance.
The new BVB Cup Kit is available from August 19th at PUMA.com, in the official BVB store, at shop.bvb and at select retailers worldwide.
Sports company PUMA has brought together three of its best-known ambassadors, Formula 1 Champion Lewis Hamilton, Olympian Tommie Smith and football legend Thierry Henry, to have an honest conversation about racism.
More than 50 years ago, when Tommie Smith raised his fist on the podium of the 1968 Olympic Games, he risked everything to stand up for universal equality. At a time when racism and police brutality against minorities once again dominate the headlines, the panel of PUMA athletes talk about their experiences with racism, activism and their hopes for the future.
The topic of the talk is “Is Anyone Listening?”, a quote by Tommie Smith in which he expressed his disbelief that so many years after his silent protest on the Olympic podium, racism was still an issue around the world.
“At some point, people didn’t see my color anymore because I was playing football,” Thierry Henry explains during the discussion. “When I went somewhere where people didn’t recognize me, my color came back.” Six-time Formula 1 World Champion Lewis Hamilton also talks about his experience as the only black driver in the predominantly white world of Formula 1, while Tommie Smith outlines his vision for an inclusive future.
“We knew it was imperative to highlight the stories of our athletes and ambassadors and bring them together to exchange personal stories, ideas for change, and educate the wider community,” said Adam Petrick, Global Director of Brand and Marketing. “We’re thrilled to give some of our most accomplished athletes a platform to discuss the impact they have made as activists in their respective sport.”
Through its #REFORM platform, PUMA is giving its brand ambassadors the chance to talk about causes and to encourage conversations around issues such as universal equality.
