A groundbreaking collaboration with renowned designer Salehe Bembury, the Hali 1 in the striking blue colorway, seamlessly blends premium design with elite performance, creating a masterclass in form and function for the player who embodies style, confidence, and unstoppable performance.

Driven by the mind of a playmaker and the eye of a trendsetter, Tyrese Haliburton envisioned the Hali 1 as the epitome of "luxe performance." This vision has been brought to life through Salehe Bembury’s signature futuristic aesthetic merges advanced NITROTM performance technology with premium craftsmanship.

The silhouette of the Hali 1 draws direct inspiration from the smoothness of Haliburton’s playstyle. Bembury’s design language introduces unexpected lines, amplified PUMA Cat branding, Tyrese’s signature logo on the tongue, and Salehe’s signature textures, creating a visually dynamic shoe that stands out both on and off the court. It’s a testament to the fusion of eye-catching design and uncompromising technology, crafted to elevate your game. 

To complement the launch, Bembury’s creative storytelling will also redefine the consumer experience. The campaign introduces Hali Mart, a surreal and immersive grocery-shopping world that mirrors Haliburton’s unique personality and playful approach to the game. In partnership with Foot Locker, Hali Mart will open for one day only in Indianapolis on September 25, giving fans an exclusive first look. A total of 317 pairs of the Hali 1 "Opal" will be available at the pop-up - an intentional nod to Indianapolis’ iconic area code - before the wider global release.

The Hali 1 retails for $130 and will be available starting on September 26, 2025 at Foot Locker, Kids Foot Locker, Champs Sports, PUMA.com, the PUMA mobile app, and the PUMA NYC and Las Vegas flagship stores.

Having already broken the world record three times this year, the Swede stepped onto the runway in front of a packed Japan National Stadium to make it four for good measure, redefining what is humanly possible in the pole vault.

Wearing his signature PUMA EvoSPEED Naio NITRO™ Elite spikes, and with cool-headed confidence, the 25-year-old made history look routine. Again. Turning centimeters into milestones with an unmistakable ease.

Despite being the most competitive men’s pole vault field ever, it was PUMA athletes that swept the podium, with Greece’s Emmanouil Karalis (6.00m) and Australia’s Kurtis Marschall (5.95m) taking home silver and bronze medals.

The results evidence PUMA’s position as trailblazers of track and field innovation, and pioneers of the future of fast.

Unveiled at the exclusive PUMA NITRO™ Lab in Tokyo - coinciding with the start of the World Athletics Championships Tokyo 2025 – the collection translates the cutting-edge technology of PUMA’s existing innovation into futuristic, never-before-seen running models.

In the same way racing car manufacturers use concept cars to test boundary-pushing ideas before they hit the road, PUMA has created the FAST-XP collection to showcase the next generation of speed-driven innovation. Each shoe draws inspiration from PUMA’s most advanced track technologies, re-engineered for both track and field, and road running. Full details of each ‘concept car’ in the FAST-XP collection are listed below.

 

Anyone looking to experience the FAST-XP collection can do so for one day only – Saturday 13th September from 10am – 4pm at the PUMA NITRO™ Lab, Tokyo.

PUMA NITRO™ Lab address: 5 Chome-4-48 Minamiaoyama, Minato City, Tokyo 1007-0062

The 2025/26 Cup kit pays homage to the BVB team of 1965/66 – the first team from Germany to win a European club competition. The iconic black and yellow remains, synonymous with Dortmund and with success, striking fear into teams both home and away in the cup. Complete with a tonal print inspired by the historic 1965/66 run and a retro crest adding a finishing touch, it’s proof that sometimes nothing makes more noise than quiet confidence. 

Marco Mueller, PUMA’s Senior Director of Product Line Performance Apparel, said: “Borussia Dortmund is one of Germany’s most successful teams and were the first German team to become European Cup Champions. For the BVB Cup kit this season we wanted to honor this incredible achievement by bringing back a retro crest and integrating a unique tonal all over print that is inspired by the floral pattern on the trophy handle grip to create a beautiful all yellow look with classic black details on the round neck collar and arms.” 

Available in both Authentic and Replica versions, the Authentic Jersey, worn by the players, is crafted with PUMA’s ULTRAWEAVE fabric, which reduces weight and friction for elite-level performance. The Replica Jersey offers the same striking look with a more relaxed fit, perfect for both match days and everyday wear. Both versions incorporate PUMA’s dryCELL sweat-wicking technology to keep fans and players dry and comfortable.

Reflecting PUMA’s commitment to sustainability, the Replica jersey is made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys.

The BVB Cup kit is available from the 27th August at PUMA stores, Borussia Dortmund Official Stores, and select retailers worldwide.

To celebrate the Premier League Summer Series, PUMA hosted a number of activations at the PUMA flagship store in New York City featuring appearances from Premier Legend Sergio Agüero and Track Legend Usain Bolt. The two PUMA legends battled it out on an EA FC 25 gaming challenge using the new Premier League ball, they also judged a freestyler competition featuring some of the most talented freestylers in America.

The competition began on July 23rd where 16 freestylers competed to make the grand final at the PUMA store where Sergio and Usain judged and awarded the grand prize to the best girl, boy, female and male freestyler with the opportunity to perform in front of fantastic crowd of Premier League fans at MetLife Stadium! 

Additional activations included a chance to get a picture with the Premier League trophy, a PUMA Panna Cage open to the public with professional Panna players on hand to jump in and show their skills, the PUMA x ADOBE ball customization zone where guests had the opportunity to get creative and design their own version of the PL Ball with Adobe's program - Firefly. Guests also had the chance to print their design on a T-shirt.

The final activation was the Rezzil VR PL Player program - a virtual reality experience that simulates football scenarios. In the Shot Stopper mode of Rezzil Premier League Player, users took on the role of a goalkeeper in a fast-paced VR environment. Wearing a headset and using hand controllers, players reacted to a series of incoming shots from various angles and speeds, attempting to block or catch them using quick reflexes and precise hand movements. 

The PUMA Orbita Ultimate PL match ball made its on pitch debut in the Premier League Summer Series on July 26th and will make its Premier League during the first match round of the Premier League on the 16th August.

The official Premier League match ball is available now at PUMA.com, in PUMA stores and select retailers worldwide.

The new Third kit is designed to capture the spirit of Milan’s global reputation for fashion, design and elegance, featuring a bold all-over reworking of the iconic ACM monogram – an aesthetic nod to the fashion houses that define the city’s streets, and a tribute to AC Milan’s 1995/96 league winning season.

The new kit, coming in a bright, sunny yellow with deep green accents, is one that effortlessly blends football heritage with fashion-forward thinking the way only AC Milan can.

Marco Mueller, PUMA’s Senior Director of Product Line Management Performance Apparel, said: “Milan is a vibrant city known for being home to some of the pioneers of the fashion world. With the 2025/26 Third kit, we wanted to embrace those associations, developing a strip that stands out from the crowd and taps into that unique Milanese style. The incorporation of the traditional monogram detailing combines the heritage of this historic Club with a modern stylish flair that fans and players alike are sure to resonate with.”

Maikel Oettle, Chief Commercial Officer of AC Milan, commented: “We are incredibly proud to unveil our Third kit during our Pre-Season Tour – a key milestone for the Club as we prepare for the new season, both on and off the pitch. The bold new design and colors – inspired by iconic kits from our history – are a testament to the Club’s unique ability to blend tradition and innovation, style and elegance, performance and class. We look forward to seeing the kit make its debut on the pitch later this week.”

The 2025/26 Third kit is available in both Authentic and Replica versions. The Authentic Jersey, worn by the players, is crafted with PUMA’s ULTRAWEAVE fabric, which reduces weight and friction for elite-level performance. The Replica Jersey offers the same striking look with a more relaxed fit, perfect for both match days and everyday wear. Both versions incorporate PUMA’s dryCELL sweat-wicking technology to keep fans and players dry and comfortable.

Reflecting PUMA’s commitment to sustainability, the Replica jerseys are made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys.

The new Third kit was officially unveiled today in Hong Kong during a fan event at the PUMA Store in KAI TAK SPORTS PARK MALL, part of AC Milan’s 2025 Pre-Season Tour of the Asia-Pacific region. The kit will make its on-pitch debut on the 26th July at the KAI TAK SPORTS PARK when AC Milan take on Liverpool in a pre-season friendly, part of the Hong Kong Festival of Football.

The 2025/26 AC Milan Third kit is available from 25th July on PUMA.com, AC Milan Official Stores and select retailers worldwide.

Through the conversation, Leclerc opens up about chasing a nearly impossible dream, the sacrifices behind the scenes, and the mental toughness it takes to race at the top. It’s not just about the talent, it’s about consistency, pressure, and proving yourself over and over again.

Charles Leclerc is the latest guest in a star-studded line up for the ‘Go Wild Podcast’, in which high-profile ambassadors, athletes, and influencers associated with PUMA – known as The PUMA Wild Ones due to their embodiment of the brand’s philosophy and fearless redefining of their fields – share their stories.

Key soundbites from Leclerc’s episode include:

• Leclerc on always doing his best: "I always believed that if I was doing the best I could, opportunity would arrive at one point because it was important for my motivation."
• Leclerc on finding his authentic identity through style: "I just want to be me and to be at ease with who you are as a person and the way you look and the way you dress is, for me, extremely important for just being a happy person."
• Leclerc on finding community and inspiration through sport: "I love racing in itself, but I also love being surrounded by super talented people and to always try and think how can I extract the maximum out of those people, even in difficult situations."
• Leclerc on his childhood dreams: “I had quite a simple childhood, dreaming, obviously, about Formula One, because I could see and hear the Formula One cars whenever I was at school on a Thursday. I could hear them in the background and only wanted one thing, to finish school and to finally go to the cars.”
• Leclerc on embracing doubt: “I actually had a lot of doubts climbing to the top. There were moments where I thought that maybe my dream was out of reach, that I couldn't actually make it. It's not been a smooth ride.”
• Leclerc on unleashing his authentic energy: “So [Formula One is] where you've got to prove yourself all over again and to finally win that first race. I think it kind of unlocked something in me to know that I can do it.”
• Leclerc on staying true to himself against criticism: “A lot of people said to me, I was too nice to be a winner.”
• Leclerc on the importance of recovery: “It’s not only about the physical recovery, but it's also about the mental recovery. We've got to be on it, mentally all the time. So recovery is a very important part, especially when from the first race to the last race, it's all about gym training and training in general in order to be physically at the top when the season starts.”

The podcast series, hosted by esteemed sprinter and hurdler Colin Jackson, explores themes of authenticity, courage, and self-expression within sport and lifestyle. Through these compelling stories, PUMA seeks to resonate deeply with its audience, inspiring a new generation to embrace these values. 

Julie Legrand, Global Senior Director Brand Strategy and Communication at PUMA, states: “With the Go Wild Podcast, we're offering audiences a closer look at PUMA’s brand essence through the stories of inspirational figures. This series champions individuals who courageously express their true selves, as perfectly illustrated by Charles Leclerc's episode. With intimate conversations, we aim to inspire boldness, authenticity, and self-expression among today's youth.”

Catch episode seven featuring Charles Leclerc on YouTube, Spotify, Amazon, and Apple Podcasts on July 24th. For more on the Go Wild global brand campaign, visit www.puma.com or join our social media journey @PUMA.

Two new colorways, bold pink and sleek black, channel Gray’s fearless style and match the Mostro’s rebellious energy step for step. 

In her latest visuals with PUMA, Rosé and the Speedcat sit in stillness, harnessing idle speed and ready to ignite. With each frame, tension builds as the Speedcat, ready to accelerate, is backdropped by the untamed power of a rumbling engine and blazing-red muscle on four wheels. Once again, Rosé emits effortless elegance while highlighting the Speedcat as a bold emblem of individuality, bridging its unique past into the present. 

The new PUMA Speedcat is available starting July 24, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.  

First introduced over 50 years ago, the original PUMA King left an indisputable mark on the world of football. By 1999, the silhouette evolved into the King Indoor, an updated version that was quickly embraced by stylish youth in the early 2000s.

For their first collaboration with PUMA, Lack of Guidance brings the King Indoor back into focus, this time in a sleek, matte-black execution from laces to outsole. Crafted in smooth leather, the shoe stays true to its original form with stitched detailing and a sculpted silhouette, while the lace cover maintains a clean, understated look.

The release also includes a co-branded King football jersey for SS25, sponsored by Systemarosa and available exclusively at Lack of Guidance.

The PUMA x Lack of Guidance King Indoor and jersey drop on July 18, available exclusively at the Lack of Guidance store and online at lackofguidance.com. Starting July 19, 2025, the King Indoor will also be available at select retailers.

Manchester City’s earliest known kit dates back to 1884, when the football Club was based in Gorton. The iconic kit – a symbol of Manchester City’s legacy – is brought to life with a slick new design that honours the Club’s origins.

The design merges classic and contemporary, with the stylish all-black look taking inspiration from the historic kit, complemented by a traditional collar with a white trim. The metallic crest and silver details add a unique contrast to the black base, giving the kit a stunning aesthetic and creating a truly special Away jersey. 

Marco Mueller, PUMA’s Senior Director of Product Line Management Performance Apparel, said: “Reimagining Manchester City’s oldest-known kit was a special honour for us, not many people would know that black was the original colour of the Club, and we love to celebrate the culture and identity of our Clubs and what sets them apart. Being able to bring an all-black kit was exciting and gave us the opportunity to do something new with the Away jersey. Another first is that this is the first time PUMA has ever shot a campaign fully in black and white which really ties in beautifully to the design of the kit.”

Nuria Tarre, Chief Marketing & Fan Experience Officer for City Football Group said: “We are delighted to unveil this season’s Away kit to fans for the first time – a powerful tribute to our earliest-known kit, when the Club was based in Gorton, Manchester. The striking all-black design is a fresh take on a traditional kit with a sleek, contemporary edge.”

“Our fans have always had a deep appreciation for kits that honour the Club’s history, and this kit does exactly that. It’s a bold expression of our identity that we hope will soon become a favourite amongst our passionate fanbase.”

Dr Gary James, Manchester football historian, commented: “It’s fantastic to see Manchester City reference the earliest-known kit in the Club’s history in the new Away kit for the 2025/26 season. The black shirt design is a respectful nod to City’s early years, a significant symbol of the Club’s origin story, and it is fitting to see that legacy honoured through a modern interpretation that reminds us all how far we’ve come.”

The jersey is available in both Authentic and Replica versions. The Authentic Jersey, worn by the players, is crafted with PUMA’s ULTRAWEAVE fabric, which reduces weight and friction for elite-level performance. The Replica Jersey offers the same striking look with a more relaxed fit, perfect for both match days and everyday wear. Both versions incorporate PUMA’s dryCELL sweat-wicking technology to keep fans and players dry and comfortable.

Reflecting PUMA’s commitment to sustainability, the Replica jerseys are made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys.

The new Manchester City Away kit will make its debut on pitch when Manchester City play Palermo at the Renzo Barbera Stadium on Saturday 9th August in a preseason friendly.

The 25/26 Manchester City Away kit is available from the 18th July at PUMA.com, Manchester City Official Stores, and select retailers worldwide.

This FUTURE is female. A boot that’s built different, for women who make a difference. With the Women’s Fit 2.0, the FUTURE truly is female. A snugger forefoot, lower instep, and added arch support mean the boot adapts to your foot – not the other way around – so you can focus on one thing: unleashing your creativity. The Women’s Fit 2.0 is built to fit the anatomy of the female foot from the ground up. The result? A boot that adapts to her, not the other way around.

The FUZIONFIT³ upper uses four-way stretch yarn, 3D Fuzionpods and PWRTAPE to create an adaptive fit that moves with the player like a second skin. A textured high-density mesh with GripControl Pro enhances ball control in every moment, from threading the pass to finishing the chance. The FLEXGILITY outsole is engineered for agile, multidirectional movement, giving players the freedom to express themselves on the biggest stage.

The FUTURE Women’s Fit 2.0 is the result of years of development, shaped by athlete feedback and real-world testing. From pitch to lab to tournament, PUMA has relentlessly refined the shape, volume, and materials of its boots to meet the unique needs of female players.

In 2022, scientists commented on how products in football focus on men’s performance, safety, comfort, and fit considerations” (Ten questions in sports engineering: technology in Elite women’s football, 2022). Some scientists also suggested that equipment not properly designed for women could place them at higher injury risk. Following this, a study by ECA in 2023 found that 82% of female professional athletes in Europe’s top leagues experienced discomfort in their footwear (BBC, 2023). Discomfort and poorly fitting footwear have been identified as potential factors that can lead to a higher risk of injuries.

Following such insights PUMA has strived to continue developing their women’s specific products and with the new Women’s Fit 2.0, have improved the fit and comfort to tackle these issues. An integral part of that strategy is working with female researchers in academia to implement external testing and validation to further improve women’s performance products

Romain Girard, Vice President Innovation, PUMA, said “PUMA is really pushing innovation and research when it comes to our performance products and we have continued to develop our Women’s Fit over the last four years through testing with our consumers, pro athletes, and working with top Universities to gather insights and test our products to continuously improve them. Our recent study with the University of Colorado, Boulder showed that our new Women’s Fit 2.0 maintained a higher level of comfort over time compared with the previous Unisex edition, which could be an important factor in reducing the risk of injuries in female athletes. Further to this we are currently in the process of conducting several studies in this space, with some exciting news to come.” 

The Brilliance pack also includes the ULTRA 6 ULTIMATE FG Women’s, engineered for speed with a streamlined women’s-specific silhouette, SPEEDSYSTEM outsole and FastTrax stud design; and the KING ULTIMATE FG/AG Women’s, which features the signature K-BETTER™ upper, GRIPCONTROL 3D texture and redesigned comfort fit. All three boots are also available in a Unisex version.

The Brilliance pack is available globally from June 19th, 2025 at PUMA.com, PUMA stores and select retailers.